• Creative Agency: Lavernia & Cienfuegos
    Project type: Commercial work
    Location: Valencia, Spain

    Packaging for oats and muesli range.

    Kölln, is a leading German branded manufacturer of whole oat products. Its products already sold in Spain, however, the packaging was redesigned to reposition and re-launch the brand specifically for the Spanish market. Global advertising agency, FCB (Foote, Cone & Belding) led the process and developed the brief. The new packaging needed to look different, be optimistic and be in line with the proposed new slogan: “crazy for oats”. Typography, the image of the bowl and a careful combination of colors that differentiate the various products in the line are the elements that we played with to achieve the desired result.

  • Creative Agency: Creative Platform
    Illustration: Kelly Smith of ‘Birdy & Me
    Jewellery Designer: Samantha Wills
    Project Type: Produced, Commercial Work
    Client: Coca-Cola Amatil
    Location: Sydney, Australia

    To show support for the McGrath Foundation and raise awareness during Breast Cancer Awareness Month, ‘Mount Franklin’ turned their 750ml Still and Lightly Sparkling glass bottles into works of art with collaboration from Australian jewellery designer Samantha Wills and her illustrator Kelly Smith of ‘Birdy & Me’.

    The ‘United we stand’ campaign is all about celebrating strong women experiencing breast cancer. We created a range of glass bottles and labels wrapped in bold pattern prints inspired by epaulettes shapes for strength and delicate pencil illustrations of the warrioress for a human caring side.

    ‘Mount Franklin’ is donating $250,000 to the McGrath Foundation in 2014.

  • Designers: Marcelo Siqueira & Rafael Rudnicki
    Project Type: Concept
    Location: Curitiba / Brazil

    Brazilian Marcelo Siqueira Designers and Rafael Rudnicki created a design that causes up and balance representation and fluidity to the line of products LULL, a relaxing drink. Personalized and fluid typography, along with the colors and more natural forms, bring the points made by the brand.

  • Creative Agency: Creative Forward
    Photos: Konstantina Antziletou
    Project Type: Produced, Commercial Work
    Client: Greeklicious
    Location: Athens/ Greece

    Greeklicious is a US based company importing Greek traditional food. They assigned us to design the packaging for 6 traditional handmade pies. Mushroom pie, Sweet Cream pie, Macaroni pie, Pumpkin pie, Spinach & Cheese pie, Cheese pie. The strongest asset of these products are the handmade filo (dough) and the stuffing. We decided to emphasise on this by photo shooting close ups of the products. We did avoid the extreme makeover of the product, to achieve looking as real as possible. On the packaging we are using vivid colours to symbolise each stuffing.

  • Creative Agency: Frankie & Boyd
    Marketing & Consulting: Glenys Carey
    Project Type: Produced, Commercial Work
    Client: IsoWhey
    Location: Sydney, Australia

    Frankie & Boyd was invited by Fit-BioCeuticals to develop a major, strategic rebrand of IsoWhey, a superior quality range of whey protein products.

    Our services included Logo Design & Packaging, POS, Stationery, Consumer & Trade Advertising, Event Banners, Trade Flyers, In-store Display Units, Photography Art Direction & Retouching , Print Production, Website Design, Responsive Design and email Marketing.

  • Creative Agency: Frankie & Boyd
    Marketing & Consulting: Glenys Carey
    Project Type: Produced, Commercial Work
    Client: IsoWhey Sports
    Location: Sydney, Australia

    Following the successful launch of IsoWhey Weight Management, we were asked us to partner with Fit BioCeuticals once again to launch IsoWhey Sports. A unique new range providing superior products and ingredients for optimal sports performance nutrition - PRE - DURING - POST sports.

  • Designer: Bogdan Kravchenko
    Project Type: Produced, Commercial Work
    Client: Beija Flor Naturals
    Location: USA

    ISKRA’s big brand for a little bird

    A new branding project by ISKRA Creative agency started as an exploration on hummingbirds, which was selected as a brand icon for a new organic body care line, Beija Flor Naturals. Although known for their beauty, these little birds are actually the toughest creatures in the jangles — surviving in snow, desert, and Brazilian rainforest, thanks to healing qualities of the plants that like to be attached to. Along with that, the new organic series, made from raw vegetable based ingredients, had to look desirable, aspirational, premium and easy to use. ISKRA’s challenge was not just designing the identity and packaging but also creating the overall look, feel, and story. In the agency, we do believe that designers have to be involved in the project from the research phase to its production. We designed organic packaging line of total 14 items from scratch to capture the story of the brand and show what makes it so special: organic substances that moisturize, refresh, rejuvenate and perfume the skin with natural fragrance. We used mysterious, artistic, and soft style of illustration, which literally helped to show how soft your skin might look like.

  • Creative Agency: Agência Yo
    Project Type: Concept
    Location: São Paulo, SP, Brazil.

    Thinking about a market that only grows in Brazil and in the world, premium culinary products, “Pipó” is one of the first gourmet popcorn from Brazil. With a different proposal for action, the brand seeks more than just bring popcorn with unusual ingredients and high standard, offering a true change in consumption habits of the popcorn and creating new contexts for this old acquaintance.

    To build a brand perception aligned with the character of indulgence and novelty that this product has all the contact points were designed from these values. The positioning "unexpectedly gourmet" for example, is the perfect synthesis of what the Pipó is, and their packaging, of course, the visual translation of this construction. One of the most noticeable changes is the fact that the cans replaced the traditional paper bags. The short narratives related to the flavors are also an attraction in itself as talk about the product in a fun and engaging way.

    Regarding the visual identity of the packaging, the entire aesthetic was designed as to show an air of elegance and sophistication, with patterns and color palette that help to establish an atmosphere with its own identity. Without the traditional appeals that a product more popular usually asks, the packaging and communication of Pipó allow a differentiation that occurs from the subtleties, just like the product itself.

  • Creative Agency: Agência Yo
    Project Type: Concept
    Location: São Paulo, SP, Brazil.

    The Stuzzi is a brand that aims to create exquisite and genuinely Italian experience in Brazil. From this emphasis on ethnicity gastronomic, the idea is to enable that we achieve experience a typical state of mind of the region through a careful selection of ingredients and ways of preparation.

    From this premise, the brand building of Stuzzi began with the need to understand the essential values of the company that resulted in the creation of a clear and unique positioning. Through of an entire planning of communication, we identified that it was necessary an organization of product lines, and even the creation of new lines, some of them still in design. After organized, new visual identities were created for each of these lines.

    In “Cafeteria” line, for example, we sought elegance, sophistication and austerity. The objective was to evoke a sense of essentiality and strength, like the good coffees. Refined design with a restricted color palette and strong dramatic charge. Basic geometric shapes represent only the essential and the names in uppercase invoke a sense of full bodied coffee. In the case of Delicatessen line, the patterned background in tissue paper refers to the delicate and noble, complemented by subtle and sophisticated details. The brown block adhesive closure takes two brown pantone and one matte golden.

    The branding job was even wider, contemplating, for example, the design of the uniforms of the employees plus a dress code with guidelines on hair, makeup, shoes, and so on. The Yo work involved inclusively the signaling of shops and a consultant in structuring of vegan products. In a scenery where often the normal is to try to stand out by excess, the branding job of Yo for Stuzzi assumes a bias of essentiality in order that the subtleties of the brand and its products appear clearer.

  • Designer: Denis Kalinin
    Project Type: Concept
    Location: Moscow/ Russia

    938 VODKA is a new brand, manufactured using a unique technology. Water for this vodka is produced from ultra-deep artesian well 938 feet deep, located in a unique place among the silver mines - Serebryanoe deposit, located in the harsh Northern Ural Mountains.

    Here, the water passing through the silver-ore naturally enriched with silver, giving vodka incomparable softness and taste.

  • Written by Emma, a keen writer with an interest in the packaging industry.

    Can you remember as a child being fascinated by the plastic covered in bubbles? The plastic we call bubble wrap and the plastic that provided us with hours of entertainment. Often given to us by our parents as a source of entertainment that would alert many of our body’s senses. The bubbles were smooth and raised and easily burst to create a loud pop. Personally I enjoyed twisting the wrap in my hands so that numerous bubbles were burst at once to create loud cracking noises similar to fireworks. The fun was endless and even now as a fully-fledged adult I still can’t resist the lure of bubble wrap.

  • Designer: Maud Cassiere
    Project Type: Student Project
    School: IED Barcelona
    Location: Spain

    Branding and packaging for a non existing/new brand of micro bewery beers from Valtellina, Italy.

    For this project, the intention was to focus on the artisanal and traditional aspects, and to be really far from industrial beers design.

    The concept is based on the description of the beers and is inspired from the dictionary definition.

    The name of each beer is inspired from scientific names of wild flowers from the Alta Valtellina and the Alps region.

  • Designer: Konyin Ayuba
    Copywriter: Michael Barbono
    Art Director: Dan Rosenberg
    Photographer: Tali Day
    Project Type: Student Project
    School: The Creative Circus
    Location: Atlanta, GA, USA

    "Everyone wins when a Garden is born.

    We'd like to encourage everyone to turn their thumbs green and enrich their lives in and out of the kitchen."

    -Hayseed by Trader Joes

  • Designer: Ginger Monkey
    Project type: Commercial work
    Client: Masters of Malt
    Location: Bristol, United Kingdom

    I was tasked with creating a bottle design that allowed the team at Master of Malt to adapt and create variations depending on the age and type of sherry cask the whisky had been finished in.

  • Creative Agency: ZUPAGRAFIKA
    Project Type: Produced, Commercial Work
    Location: Poznan/ Poland

    Blokografia is a collection of paper cut-out typographies designed by polish studio Zupagrafika and inspired by Polish modernist architecture: from the prefab blocks in the districts to the ones in the city centers.

    The collection consists of several buildings in different Polish cities, like Poznan (Os. Orła Białego, Dom Towarowy Alfa, Budynek Telewizory, Hotel Polonez, Collegium Novum...) and Warsaw (Ża Żelazną Bramą, Smolna 8...).

    The whole set is eco-friendly as it is made from 100% recycled paper and cardboard.
    Each building is hand-drawn and includes a short technical note on its architects, year of construction and exact location.

    The complete collection can be ordered online from Zupagrafika´s online shop and bought in bookshops and concept stores around Poland.

  • Designer: Victor Biasi
    Illustrations: José Ferreira Neto
    Text: Daniela Borges
    Photo Composition: Victor Biasi
    Project Type: Produced, Commercial Work
    Client: Dona Dinda
    Location: Uberlândia/ Brazil

    Brazilian designer Victor Biasi created a lovely and clean identity and packaging design for frozen snacks/savories. Inspired by his country traditions and his grandmother recipes, the brand built its identity on the grandma's figure.

  • Creative Agency: noon design
    Project Type: Produced, Commercial Work
    Location: Greece

    The particular brand has the name and the emblematic image of the 600-meter tall mystic rocks, the Meteora. Located in central Greece, they are the ground where Orthodox monasteries were built in the 14th Century AD. The eremites that built and inhabited them felt protected on the top of the rocks, near the sky. On the ground around the rocks lie the vineyards that produce the grapes used for the METEORO Wines.

  • Creative Agency: Ideas that Kick
    ECD: Stefan Hartung
    Copy Director: Brian Beatty
    Senior Designer: Kate Carlson
    Project Type: Produced, Commercial Work
    Location: Minneapolis, MN USA

    Cargill recently tapped Minneapolis-based design agency Ideas that Kick when it was time to rebrand new product offerings it had acquired in the pet chews and treats category. The assignment included updating the existing Pet Carousel brand and packaging.

    Kick’s previous category work in premium pet foods gave the agency a head start, but a quick, invaluable education in bones and chews resulted in a more authentic, all-American brand story.

    The project was full of challenges — from formats that had to be packaged (bones to chews), to grease resistance, to operational implementation at the plant and strong shelf presence.

    Packaging debuted at SuperZoo 2014 and will start rolling onto store shelves by the end of 2014.