• Agency: Interact
    Project Type: Produced, Commercial Work
    Client: Bandar
    Location: Boulder, CO, USA
    Packaging Contents: Naan Chips, Poppadums

    Bandar, Hindi for mischievous monkey, was started to bring authentic Indian taste to an American audience the right way and partnered with Interact to bring their products to life.

    Bandar pays tributes to its roots by incorporating subtle design elements and color schemes that speak to Indian aesthetics. A relatively monochromatic approach make it possible to simplify complicated and overwhelming patterns and colors often seen in Indian design.The Bandar product line utilizes straight-forward, familiar, food photography to entice mainstream potato chip consumers to switch over to this flavorful and healthier snack. By placing elements in a way that is familiar to the American market, Bandar remained approachable to the average consumer.


  • Agency: Kitchen Sink Studios
    Creative Director: Doug Bell
    Art Director/Designer: Jason Johnson
    Copywriter: Diana Martinez, Jason Johnson, Mike Griak
    Project Type: Produced, Commercial Work
    Client: Home Dash In
    Location: Phoenix, United States
    Packaging Contents: Coffee
    Packaging Materials: Paper, Cardboard

    Dash In convenience stores have heavily invested in upgrading their quality of coffee over the last year. They needed a rebrand of their existing coffee line that would match the quality of their new product. Kitchen Sink Studios was asked to redesign packaging, equipment, uniforms, and print collateral. We also created the headlines and an ad campaign to introduce the new brand. The goal for Dash In was to stand out from all other convenience store coffee lines and grow their customer base.



  • Designer: Mun Joo Jane
    Project Type: Student Project
    School: Art Center College of Design
    Location: Los Angeles, CA, USA

    The overview of my packaging was to come up with a design, not for children, but for adults. We are no longer children, so we should design a mature packaging than the original. The challenge of this project was to get out of the stereotype packaging of cereal box. I explored many shapes and came up with two ideas. With dilemma, I have decided to push both concept. The simple solution was to work on both ideas and see how far I can take each idea.

    When choosing a brand to work with, I had to choose an appropriate cereal that is suitable for adults because “cheerios” or “trix” would be for children. Another reason why I chose Special K is because I had an urge to change this brand into an unisex design. That is why using this brand, I decided to create a b-line for Kellogg's called "K+". K plus creates a positive reptutation and symbol for this packaging. The positive gives a sign of good health and more nutrition. It gives a feeling that if you buy this product than you are making a good decision. My demographics are ambitious and aspiring young adults and adults ranging from age 20-30.


  • Agency: HOOH Studio
    Project Type: Self Promotion
    Location: Budapest, Hungary
    Packaging Contents: Book
    Packaging Materials: Paper, Print, Aluminium

    Experimental handmade self-identity book, the book presents our pattern set and visual world.



  • Agency: Box Brand Design
    Project Type: Produced, Commercial Work
    Client: Breo - Wowo
    Location: Hong Kong
    Packaging Materials: Plastic, Paper

    Shenzhen Breo Technology Co., Ltd developed an intelligent hand massager, Wowo ipalm. It simulated the real hand massage by squeezing acupunctures with air pressure. Box designed the package for them, using spot and line patterns, which demonstrates the human pulse can become smoother by offering suitable massage. Distinguish to the traditional massager package, Wowo’s new package highlight the characteristics of brief and high-tech, in order to suit the modern era.

  • Agency: Kayla Bartlett
    School: Fort Hays State University
    Course: Graphics 2
    Tutor: Chaiwat Thurmsujarit
    Project Type: Student Project
    Location: Hays, Kansas, USA
    Packaging Contents: Playing Cards (6 pairs), Display Case
    Packaging Materials: Paper

    Floracide is an educational game aimed towards children ages 5-12 that are active in camping, hiking, and other outdoor activities where they might encounter poisonous plants. Inspired by vintage scout patches, each pair is made by matching a common poisonous plant with its most prominent symptom. Cards can also be matched by color to further simplify and reinforce the concept for younger children. Bringing awareness and teaching children to recognize both the plants and the immediate symptoms leads to quicker treatment and prevents future illness.

  • Agency: Kayla Bartlett
    School: Fort Hays State University
    Course: History of Graphic Design
    Tutor: Karrie Simpson Voth
    Project Type: Student Project
    Location: Hays, Kansas, USA
    Packaging Contents: CD Label and CD Package
    Packaging Materials: Paper

    This album was Modest Mouse’s first release with a major record label and they took the opportunity to experiment with darker, moodier sounds that conceptually represent the afterlife and time travel. To embody this I warped the lyrics and imagery to visualize movement within a void. I drew inspiration from vintage star charts and added a layer of iciness by presenting it all on a frosted white paper while maintaining their edgy quality by playing around with collages and texture.

    What's Unique?
    Much of my texture and typographic effects were created using a copy machine.


  • Agency: Carré Noir
    Project Type: Commercial Work
    Location: Paris, France
    Packaging Content: Beer

    SKØLL MØUMOÜTE dresses for winter with the new limited edition bottle:

    An unprecedented creation of Limited Edition 66cl sharing bottle available in supermarkets from September.


  • Agency: Melia Tandiono
    Project Type: Student Project
    School: Art Center College of Design
    Course: Packaging 2
    Tutor: Gerardo Herrera and Andrew Gibbs
    Location: Los Angeles, USA
    Packaging Contents: Loose-leaf Tea
    Packaging Materials: Paper, FDM (3D Printing), Starch (3D Printing)

    The new Teavana will provide quality at your fingertips. By integrating simple design, this new approach will highlight Teavana's ingredients, while keeping convenience in mind. The product is designed to ease the lengthy tea making process, therefore making it possible for busy individuals to enjoy a healthy loose-leaf tea and experience instant quality.

    What's Unique?
    With convenience in my mind, this project focuses on the different form factor in which loose-leaf tea can take: either in a pod-like structure that fits right into the strainer, or a compressed version that fit inside a tea stick (which can also be utilize as a mixing tool).


  • Agency: Studio KQ
    Project Type: Concept
    Location: Dortmund, Germany
    Packaging Contents: Beer
    Packaging Materials: Glass, Paper, Wood

    1156 Duke Friedrich Barbarossa induced an regulation, which punished those, who served beer of poor quality or wrong quantity. The penalty: 5 Gulden. Inspired by this responsibility, the product concept «5 Gulden – a good beer of proper quantity» arose. The design is like the statement: plain and honest. The logo puts elements of the Gothic architecture in a modern context, which influence this unique product character.
    Every wooden box contains two 1 liter bottles of German premium beer: one filled with black beer and another with pilsner.


  • Agency: Hills Design
    Project Type: Produced, Commercial Work
    Client: Henry’s Farm Feeds
    Location: Gloucestershire, UK
    Packaging Contents: Animal Feed
    Packaging Materials: Paper

    Hills Design has just redesigned the Henry’s Farm Feeds brand, including its identity and packaging. Placing their range of products into four main colour coded categories and then using silhouetted animals to help identify each product.

    The vertical logo is striking and the use of colour along with the uncoated paper finish of the bag gives it a natural look and feel. The design also features a uniquely designed stamp, to reflect the company’s heritage.

    What's Unique?
    The use of a vertical logo maximizing the bag format, combined with the illustration give the range a unique feel. The use of natural materials, keeps the bag environmentally friendly.

  • Agency: Emelie Johannesson & Oliver Sjöqvist
    Project Type: Student Project
    School: Brobygrafiska
    Course: Graphic design
    Location: Sunne, Sweden
    Packaging Contents: Munkar (donuts)
    Packaging Materials: Carton board

    8munkar is a fictional donut shop that you can find in big cities all over the world, like Los angeles, New York, Tokyo and Dubai just to mention some examples. Since we are design geeks with an eye for the minimalistic it was important for us to celebrate our swedish roots and make our design clean and simple. We wanted our design to be very scandinavian, since scan-dinavia is such a metropol when it comes to design and many trends are born here. The logotype on our packaging can be seen as the number 8, which stands for that our packaging contains 8 munkar but it can also be seen as two munkar on top of each other. Of course we have used the swedish colours that catches the eye.
    8munkar is not your ordinary donut shop. We are far from 50’s cars and american diners. In fact, we don’t even bake donuts. We bake swedish munkar. Packed with your favourite scandinavian flavors like polka, cinnamon bun, ballerina cookie and lingon berries. Simply grab a box with 8 delicious munkar, share or enjoy all by yourself. A swedish thing on the go, like nothing you’ve seen before. Welcome to 8munkar.

    What's Unique?
    Before this packaging, munkar was something you were eating at home, since you always got sticky fingers and they stick together in a thin, messy paper bag. Your fingers, and perhaps your face, probably got sticky while eating them and we can guess that you wanted to wash your hands afterwards . With our new packaging, we wanted to change the way you eat munkar. We have made it suitable for picknicks, homepartys or when you just want something sweet on the go.
    Our packaging works like a machine. You easily open the packaging with a tab on the bottom and up to the front and now you will see the first plates in the packaging. You drag out the first plate and the next one automatically fall down. Every munk is eachpacked and does also come with a wet tissue, a napkin and a toothpick. Since the product is each- packed, munkarna won’t stick together anymore and it’s easy for the conusmer to fresh up after finishing the snack. They will also stay fresh longer if you don’t eat them all at the same time.

    The packaging is made by one single material, which is one of BillerudKorsnäs cartonboards, Korsnäs artisan 270 g. The strength and silky feeling of the material contributes to make our packaging feel exclusive and stand out from the crowd.


  • Agency: A10
    Creation: Margot Takeda, Rodrigo Brandão, Bruno Marco Didário
    Final Art: Leonardo Boulos
    Client Service: Thais Celentano
    Approval (Bimbo Group): Bruna Tedesco, Menoti Cavalante, Camila Alves
    Client: Bimbo Group
    Location: São Paulo, Brazil
    Project Type: Commercial Work
    Packaging Contents: bread
    Packaging Materials: Plastic with varnish applied, simulating the kraft paper.

    A10 brings back that homey feeling and strengthens emotional ties with the visual concept created for Pullman Sabor de Padaria (Bakery Flavor)

    The packaging brings consumers and the artisanal feel of the products together while emphasizing their freshness and flavor.

    São Paulo, June, 2015 – Evoking childhood flavors, bringing memories back to life, awakening emotional connections, and providing opportunities for new eating experiences, those were the main ingredients used by A10 -, which specializes in capturing the essence of companies and products to develop brand strategy and design -, to create the packaging for the Pullman Sabor de Padaria line, commercialized in São Paulo.

    “With the increasingly fast pace of modern life, consumers are looking for essence and values. They no longer wish simply to purchase a product or to fill in their daily lives with meaningless actions. That is why we think it is important to show that the Pullman brand offers consumers not only pleasure, but also special care. The Sabor de Padaria (Bakery Flavor) line speaks to consumers and was designed to point out the product’s special smell and to emphasize that they are one of a kind in the market,” said Margot Doi Takeda, Co-Founder - Creation Director.

    “When we created the project, we were sure that A10 was the right choice to carry it out. In addition to being a very creative agency, it made an effort to understand this new field we were entering in with the Sabor de Padaria line. We wished consumers would see the products with affection, and that they evoked family moments, tasty homemade bread, and also that while buying the bread, consumers would relive the experience they used to have in their neighborhood bakeries. It was a four-hand job and A10 gave us support throughout the entire process,” highlighted Menoti Cavalante, Grupo Bimbo Brasil Product Manager.

    Focus on the artisanal process – Several elements used on the packaging bring to mind artisanal products. The font used to write the word “Padaria” (Bakery), for example, recaptures old handwritten signs, commonly found in small suburban grocery stores.

    The Kraft texture was used because in the past bread was usually wrapped on it, as if it was some sort of present. Another point to highlight is the use of matte varnishing, which adds some texture to the paper.

    The corn, honey, flour, sugar, milk, and eggs we see on the packaging emphasizes that the product is fresh and tasty and prepared with love and care. Finally, warm colors (yellow, Orange, red, brown, and blue) add a rustic feel to A10 creations.



  • Agency: Here Design
    Project Type: Commercial Work
    Client: Stevie Parle and Craft London
    Location: London, UK

    Making a Mark – Here designs identity and packaging for CRAFT London, a new restaurant, bar and café in Greenwich, London, inspired by everything New British.

    Making the news.
    Here Design have designed the identity, signage and packaging for CRAFT London, a New British restaurant, bar and café in Greenwich, London, celebrating mark-making as the core uniting design principle. CRAFT London collaborate with world-class craftspeople to roast their coffee, smoke their fish, cure their meats, ferment their vegetables and nurture their contemporary kitchen garden and this close proximity to so many crafts is central to the high quality experience on offer.

    The challenge.
    The challenge was to create a strong brand identity that would convey New British contemporary craft to a metropolitan audience looking for a high quality food and drink experience, rooted in authentic and thoughtful production processes.

    Here’s what we did.
    The brand identity had to convey our excitement about craft itself and to do this we chose mark-making as the overall visual expression of this enthusiasm. Expressive mark-making – in all its different guises – reflects the perfect imperfections and idiosyncrasies present in any handmade object made by proud, imaginative craftspeople. Summing up the relationship between head, eyes and hand, mark-making conveys both the presence of the craftsperson and their role in the creation of beautiful experiences, especially here at CRAFT London where craftspeople are central to the audience’s experience.

    Using a mixture of pink, turquoise, navy and black, the mark-making reflects the authenticity of each unique CRAFT London experience – whether it’s the café, the restaurant or the bar. The café uses large brush strokes to convey the immediacy of telling stories and sharing ideas; the restaurant required a more definitive approach, so we used the boldness of marker pen; and the bar where paint indicates a delight in time passing. Using mark-making in this way makes the identity highly flexible for future projects and the overall approach works well to compliment the interior design by Tom Dixon’s Design Research Studio.

    Here Partner and designer, Caz Hildebrand, says: “Working on CRAFT London allowed us an unusual degree of freedom to make marks unselfconsciously, and simply enjoy using a variety of mediums from paint to charcoal to biro. The flexibility of the branding provides a limitless palette of marks for any and every expression of CRAFT London, from packaging to signage to objects to events.”

    Stevie Parle, says: “Working with Here Design is always a pleasure. With their work on CRAFT London they seem to have excelled even their usual high standards. When you work with a design company you hope they’ll get what you're doing and represent it authentically, Here, have taken what I'm doing and made it a lot better. There’s no one I'd rather work with.” 


  • Agency: Diane Yuri
    Project Type: Student Project
    School: Swinburne University
    Course: Package Design
    Tutor: Areli Avendano-Franco
    Location: Melbourne, Australia
    Packaging Contents: Safety matches
    Packaging Materials: Paper

    Matches are products that have been around for two centuries. Throughout this time, there haven’t been many changes in the product or its packaging—most probably due to the fact that matches are very simple tools, and the conventional rectangular box contains them very well. Technology, however, had managed to turn this fire starting tool into an even more convenient durable product in the form of disposable plastic lighters. Since these lighters are so cheap and accessible, we have become so used to this usage that we overlook how much of this consumption ends up polluting our own natural environment. Millions of these lighters are thrown out everyday, and most of these very durable, non-biodegradable plastic end up as landfill. This new matches packaging is an attempt to alleviate this waste problem. Through innovation in the structure of the form, it seeks to rebrand matches as an effective fire starter. Using visual cues in the design, this packaging does more than simply contain a product. By encouraging people to switch from lighters to matches, it also encourages sustainable behaviour and lifestyle. Ultimately, this design seeks to promote sustainability, the earth and its people.

    What's Unique?
    This hexagonal feature uses around 40% less packaging than the current matchboxes. This interesting shape also allows for limited design elements, greatly reducing ink use. Along with the cheeky name and the witty taglines, the consumer is invited to play with the idea of “falling in love” with an “old” product all over again. The idea is that matches are their “first love” for fire starting and they are better than what they are currently using right now. To take out a matchstick, the user only needs to slide the top cover halfway off with one hand. The user can then make a flicking movement to get a single matchstick out and then pick it up.


  • Designer: Diana Castaneda
    Project Type: Student Project
    Awards: Winner of the Applied Arts Student Award
    Location: Vancouver, Canada

    Brief:
    Enzo is a clothing company that values craftsmanship and genuine design. The brand personality is authentic and artistic. They needed an environmentally friendly packaging for their men's shirts.

    Solution:
    A foldable box designed from a single sheet of cardboard. When the shirt is taken out, the box can be turned into a hanger. The logo is featured in a bold slab serif typeface that suggests masculinity and originality.


  • Agency: Brand Union
    Project Type: Produced, Commercial Work
    Packaging Content: Beer
    Location: London, United Kingdom

    SAB Miller appointed Brand Union to develop the Peroni Nastro Azzurro brand. Its key target market, ‘Modern Sophisticates’, love cool stuff. So we took the existing bottle design and added a touch here..a touch there and bellissimo! Peroni – authentic, Italian cool.

    The brief
    Established in Italy since 1964, where it is known as Nastro Azzurro (the Blue Ribbon) to identify its high-class nature, Peroni was little known and underappreciated in other parts of the beer-drinking world. In 2003, SABMiller (one of the world’s largest brewing groups) took a majority share in Peroni and, with our help, set out to raise its profile.

    Together we set out to identify what Peroni Nastro Azzurro had that could differentiate its appeal from that of other beer brands; to identify the consumers to whom it might appeal; and to put the two of them together.
    We set out to engage with core Peroni consumers, to better understand them, their world and their key motivations. ‘Modern Sophisticates’ was how we identified the group who emerged from our research: confident, socially mobile, 25-34 year old status seekers, optimistic about the future and their ability to control it.

    What we did
    Of course, Peroni is a well made, refreshing beer. But that alone would not differentiate it clearly from other global beer brands. So what could we use to try to make Peroni the first choice of ‘Modern Sophisticates’ the world over?

    Italy may never have been held out as one of the world’s great beer producing nations. But around the world, pretty much everything else that Italy does is seen as the epitome of cool. Its birthplace, almost! This was the key: a heritage of Italian cool.

    We created a co-ordinated look and feel across the range that was timeless, authentic, Italian. We carefully developed its packaging, maintaining its heritage feel, but subtly introducing cleaner, modern lines. Imbuing it with associations of fashion, supercars, sunglasses and ‘la dolce vita’, we positioned Peroni as cool, classic Italian designer label.

    The impact
    So did it work? Peroni believe so. “Our growth… led by Peroni, is particularly pleasing… a bright spot in a challenging market” said Gary Haigh, Miller Brands Managing Director after seeing a 32% rise in UK Peroni Nastro Azzurro sales during the first year after the rebrand.

    And others are keeping faith with the brand. Peroni’s advertising agencies and events organisers continue to stick close to the brand essence and continue to seek out ‘Modern sophisticates’: For a moment, a pop-up Emporio Peroni store was opened in London’s Sloane Street displaying (perfectly) one of our newly redesigned bottles. November 2013 sees the hotly awaited opening of ‘The House of Peroni’ – a premium destination for London hipsters.

    The message lives on. Italian is cool. Peroni is Italian. Peroni is cool.


  • Agency: Brand Union Stockholm
    Project Type: Produced, Commercial Work
    Location: Stockholm, Sweden
    Packaging Content: Vodka

    A fearless dedication to creativity was the inspiration for the branding of Absolut Flavours range of vodkas. With a brief to dramatise ‘flavour’ through new packaging design, we gave Absolut a unique visual expression, creating stand out and real distinction

    The brief
    Our brief was to create a visual flavour family built on the creative heritage of Absolut and its ground-breaking collaborations with innovative artists in the contemporary art world. The Absolut Flavours range was to be designed to appeal directly at a group we came to identify as 'Urban Creative Millenials'.

    What we did
    Category thinking says that a fruit-flavored vodka requires a picture of the fruit on the bottle. We wanted to break that convention. Instead, we reached into the symbolism and myths tied to the ingredients to find each flavour’s core essence – and then we amplified that essence through art. Our interpretations of the flavors were designed without the use of computers, but with the use of traditional design and craftsmanship tools - pens, paper, crayons, paint and brushes.
    With Absolut Apeach, for example, soft pastels and a light hand-drawn gesture were used to capture the fruit’s evanescent, sweet fragility and convey a sense of romance. The design for Absolut Pears began with the fruit’s symbolic association with longevity and purity, and arrived at an abstract pear shape resembling the symbol for eternity. For Absolut Raspberri, the emotion of love and passion is intensified through the abstract expressionist technique of throwing paint. The same artistic process was repeated across the range.

    The impact
    “This is one of the most dramatic changes we’ve ever made, and our biggest and most transformative design project ever. Our goal was to give our customers distinctive designs that are unlike anything one has ever seen. Vibrant, captivating bottles that bring energy to any occasion and celebrate the fact that every flavour in the Absolut Vodka range is something extraordinary. The standard thinking says a fruit-flavoured vodka requires fruit imagery. We wanted to break that convention.” - Anna Kamjou, Global Design Director at The Absolut Company.