• Packaging of the World presents the top 10 posts for the month of February 2017. They are selected according to their post views, social shares, social likes, re-tweets repins and people reached. All these data were collected on this website and also on different platforms like our Facebook, Twitter and Pinterest page. These projects will definitely inspire you for your next design project, you can also submit your packaging project here!

  • Creative Agency: The Jubilee Red
    Project Type: Concept
    Location: USA & Singapore

    We perceive politicians for what they are. Their personalities, the way they talk, the way they walk and how they handle situations. Now, what do you think of them if they are faceless. Do you think their personalities still carry through? Will you still vote for them?

    The answer is YES.

    Most of the time, you would deem what the politicians in your mind and your mind is set on it. The "face" of the politician was already set in your mind, isn't it?

    Absolut bottles were used to portray my thoughts because they are such a statement in our modern culture.

    Made in USA tees are now available on their Facebook page.

    Disclaimer: This is only a design CONCEPT, the Absolut bottles are not commercially produced.

  • Designer: Yu-Jia Huang
    Project Type: Student Project
    School: Pratt Institute
    Course: Fragrance Packaging
    Tutor: Marc Rosen
    Location: NY, USA
    Packaging Contents: Fragrance
    Packaging Substrate / Materials: Glass

    AVEC JOIE (meaning “with joy”), is a fragrance with a fresh oriental floral scent, dedicated to women who are confident and sophisticated, strong yet romantic.

    They have bright souls, always bringing joy to the people around them; then on sunny holidays, they enjoy small getaways with beloved family and friends.

    These characteristics and the scent made me thought of the warmth of sunlight, the elegance of flower petals, and the joyfulness of hot air balloons, which further on inspires the name and the design.

  • Creative Agency: Franklin 11
    Creative director: Laura Casinelli
    Art Direction & Graphic Design​: Workship
    ​Illustration: Amfi Studio
    Photography: Aiala Hernando
    Client: Fawen
    Location: NY, USA
    Packaging Contents: Soups made out of whole, organic vegetables, without the need for artificial additives or preservatives
    Packaging Substrate / Materials: TetraPack
    Printing Process: Flexography

    The market needed a better, healthy and flavorful product that is reasonably priced and easy to consume on-the-go and on a daily basis.

    Fawen soups (pronounced “FA” as in father, “WEN” as in “when”) is a new type of product altogether — never before has there been a line of bottled, drinkable chilled soups with a variety of sophisticated flavors. Further, its new collection of chilled, ready-to-drink soups is packed with vitamins, minerals, and antioxidants, rolling-out online and in-store now. It is a high quality nourishing, delicious and convenient brand new product which stands out among the ubiquitous coldpressed juices, sugar-packed smoothies and detox programs. The collection can be found in natural and organic groceries, health food stores, gyms, and specialty retailers throughout New York City and is also available at www.drinkfawen.com in 12 and 6 pack cases.

    Fawen chilled soups are ready-to-drink right off the shelf, no bowls, spoons, or heating needed. Enjoyable anytime, anywhere. Perfect for busy city dwellers pre or post-workout, after a night out, in the office, or simply on the go. The 16.9-ounce resealable, recyclable Tetra Pack bottle, tucks easily into everything from a handbag to a gym bag, so it’s perfectly portable.

  • Creative Agency: Device Creative Collaborative
    Design Director, Designer: Shane Cranford & Ross Clodfelter
    Designer: Noemi Zalaya
    Project Type: Produced, Commercial Work
    Client: J.R. Liggett
    Location: United States
    Packaging Contents: Shampoo
    Packaging Substrate / Materials: Paper
    Printing Process: Flexography

    For 30 years J.R. Liggett’s has been creating all-natural bar shampoo and bath products. An expanding product line and reach meant it was time for a branding overhaul. We were approached to develop a defining, overarching visual identity that would propel the brand forward with new appeal to both consumers and retailers.

    We retained elements of the brand’s existing vintage aesthetic and spartan packaging style, while modernizing it via bold typography choices, personality-rich copy and uncoated paper stocks that lend a fresh, clean feel.

    A new focus on hierarchy and legibility clearly communicates the product details – a sturdy, condensed font in large point spelling out shampoo ensures there’s no mistaking the product for a simple bar of soap, while all-caps text keeps all the essential details clearly in focus.

    Similarly, a black and white palette provides a striking backdrop for the accent colors used to differentiate the shampoo varieties, ensuring each product can be distinguished at a glance. The minimal use of color elsewhere highlights the minimal ingredient list, while small sidebars call out the brand’s traditional methods. These elements come together to continue the story of a company proudly rooted in the artisan approach of a bygone era.

    It’s an identity that brings together resourcefulness, nostalgia and plenty of character.

  • Creative Agency: Van Heertum Design VHD
    Project Type: Produced, Commercial Work
    Client: 123 Spirits
    Location: LA, USA
    Packaging Contents: Organic produced Mezcal (distilled alcoholic beverage)
    Packaging Substrate / Materials: Handblown 100% recycled glass, recycled paper, wooden cap
    Printing Process: Printing with soy based ink

    Inspired by the celebration of life, Cráneo Organic Mezcal is a single village artisanal mezcal handcrafted by local maestro mezcaleros and agave aficionado David Ravandi in the heartland of Santiago Matatlán, Oaxaca, Mexico. We got the inspiring challenge to create the suiting packaging. The result is a design, that tells the brand story using all parts of the packaging.

    Cráneo Organic Mezcal begins with hand selecting 100% organic agave grown at 5,600 ft. Harvested when fully matured, charred pit oven roasted piñas are then crushed by a massive stone tahona to extract their sweet juice. Once natural fermentation occurs, small batches of Cráneo Organic Mezcal are distilled twice in copper pot stills capturing bold, complex flavors of agave, rich fermentation notes and smoke. Dedicated to the preservation of ancient Oaxaca methods of artisanal distillation while sustaining the highest quality of production, David combines the experience and respect of those who have produced the finest mezcal for generations with his own vision and passion. These organic and artisanal brand values, together with the authentic Mexican craftsmanship, needed to be communicated through the packaging design.

    Instead of just using the graphic design, we also chose to use all materials and production techniques available, to underline and strengthen the brand values. Hand-blowing the glass was chosen to create the bottles from 100% recycled glass (underlining both the craftmanship in production and organic nature of the mezcal). Furthermore the labels are produced from recycled paper, are printed with soy-based inks and glued to the bottles using vegetable based glue; to top it of, wooden caps with natural cork are used. The graphic design of the labels continues on this road of organic design perfection. Honouring century old Mexican

    traditions, the sacred skull depicted on the label was inspired by the Aztec Goddess Mictecacihuatl 'Meek-teka-seewahdl', the guardian of the bones, which symbolizes strength and influence, complementing the artisanal mescal that derives its strength and character from agave espadin. Only black and white is used, symbolizing the pureness of the transparent organic spirit. The artwork of the skull was hand carved into wood (symbolizing the craftsmanship), which was the base for the actual print work (with soy inks) onto the recycled paper. To give the label the real hand carved feeling, the carvings where embossed into the label.

    The result is a design that tells the brand story using all parts of the bottle. The packaging is used as real added value communication tool. Making a real statement in a market where luxury bottles and production processes are not the most environmentally friendly.

  • Creative Agency: Chris Trivizas
    Creative Director: Chris Trivizas
    Text Editor: Sissy Caravia
    Paper: Perrakis Papers
    Font: Parachute
    Print: Kouvelas
    Photography: Math Studio
    Project Type: Produced, Commercial Work
    Client: Papadellis Olive Oil
    Location: Athens, Greece
    Packaging Contents: Extra Virgin Olive Oil
    Packaging Substrate / Materials: Glass, Paper
    Printing Process: Screen printing

    Papadellis is a family business that specializes in the production and processing of olive oil in Mytilene, since 1980.

    Symbol of the logo is the flower of the olive tree, which in a single stroke forms a “sfirida” (a special filter consisting of a round and flat mesh of coarse fibers used in the olive oil press), in order to visualize the integrated services that the business offers, from the harvest up to the production process.

    Sapfo® extra virgin olive oil is a unique olive oil, meticulously collected from the mountains and dry areas of Mytilene (Lesvos). The name Sapfo® is inspired by the poetess Sappho, the tenth muse according to Plato, born in Mytilene (Lesvos).

    The net is hand-knitted and unique for every bottle. Semantically, it refers to the care and beautifying techniques that women in ancient times used for their hair, accentuating our attention to detail and quality, which also applies to the collection of our olive oil.

    The shape of the tag of the bottle was inspired by ancient pottery pieces.

  • Creative Agency: CenterSpread
    Project Type: Produced, Commercial Work
    Client: Farah Impex
    Location: Canada
    Packaging Contents: Assorted oils
    Packaging Substrate / Materials: Glass bottle
    Printing Process: Flexography

    With these packaging labels, we were redefining the prior positioning of the products besides giving them a new look. The products needed to stand out among the clutter of the shelf. The client desired a label which was elegant yet rich, vibrant yet balanced for the Canadian Desi Market (Indo-Pak Expats). This was a challenge for us.

    We tackled it by devising the concept of "Going Back to the Roots". Through this concept, we wished to showcase the unique selling proposition of these oils, which was its purity and organic nature, yet at the same time fulfill the brief requirement of a rich and vibrant label. Our concept was depicted by means of plant illustrations and the respective seeds from which these oils are derived. The label begins with a plant illustration on a white background, seamlessly moving towards the red layer which signifies the fruit and the product of these plants. Normally, green is used to signify natural and organic products but we achieved that through the usage of a vibrant and beautiful red color. We broke the overpowering effect of red with the incorporation of the top white layer and golden fonts for the product name, flavor profile, and USP's.Furthermore, we have used the respective seeds of each plant, to reinforce our concept of purity and "deriving from the roots".

    Rich and bold fonts have given the label its premium and rich look and feel.

  • Designer: Balázs Kétyi
    Project Type: Student Project
    Location: Budapest, Hungary
    Packaging Contents: Medicine
    Packaging Substrate / Materials: Paper
    Printing Process: Digital printing
    School: Budapest Metropolitan University
    Course: Graphic Design MA
    Tutor: Andrea Brittnek

    My goal was to create a unique brand identity for a medicine product line. I had to create the design in a way, that the customer could identify if the product can be bought with or without a prescription. There are two forms of painkillers in this case, tablets and granulates. The visual appearance of the three painkillers (Stomach, Spine, Head - Tooth) had to be unique, to help the customers differentiate them from each other. I used the first character of the pain's spot as the base of the visual identity.

    For example:
    Has fájás (H) - Stomach ache
    Gerinc környéki fájdalmak (G) - Spine Pain
    Fej - és fog fájás (F) - Head- and Toothache
    (The original language of the packaging is Hungarian)

  • Creative Agency: the Labelmaker
    Photo: Jordan Jelev
    Paper: Silver Orion by UPM Raflatac
    Typography: Ropa Soft Pro by Lettersoup
    Project Type: Produced, Commercial Work
    Client: Ezimit Vino
    Location: Macedonia
    Packaging Contents: Wine
    Packaging Substrate / Materials: Aluminium, Wood, Paper, cork
    Printing Process: Screen printing, Foil stamping, Offset printing

    The Stardust wine label design – emotional and exciting project

    After our first contact with EZIMIT winery it was quite clear we have to start from the ground level to completion.

    My first steps were focused on brand creation – I needed a memorable word and a story behind to tell with my label. Among few more Stardust was the choice of my hart and intuition and this is how all started.

    This label is some sort of metaphor where the stardust is the magic of your wishes, emotions and dreams and the wine inside the bottle is what actually makes you feel them so that they come true in your imagination. Stardust is the magic of wine – from the moment of its creation at the winery till the time you enjoy it in your glass. The idea to use a star was mine, but initially I designed the label with 7 beamed star and then the brand owner asked me to make the beams eight because that was the national star of Macedonia – good idea and good example of excellent collaboration.

    As you all see this is not a short story so I needed a longer label to tell it the best way. All Stardust labels are applied on same bottle wrapping it from side to side. The paper I chose for this design was as stellar as the project demanded – Silver Orion by UPM Raflatac. Its elegant pearl shine finish with very fine embossing was perfect for my idea to use solid background colors for the red wines in the range and also amazing choice to preserve the natural look of the paper for the whites.

    Different hot foils and raised partial varnish were used to enhance the visual impact of the label.

    Stardust wine label is very contemporary project where typography has its own special place. All texts on the label from brand name to alcohols use the amazing Ropa Soft Pro font family by Lettersoup.

  • Creative Agency: BrandOpus
    Project Type: Produced, Commercial Work
    Client: Birds Eye
    Location: United Kingdom
    Packaging Contents: Frozen chicken

    Strategic brand design agency BrandOpus has worked with family favourites, Birds Eye, to create new packaging for their entire chicken portfolio.

    The frozen chicken category is in decline, concerns over quality has seen mums looking outside of the category to feed their families. Birds Eye came to BrandOpus with an ambition to revive the frozen chicken category and break down the negative barriers to meet the needs and lifestyles of shoppers. Birds Eye fish fingers and frozen peas already sit at the heart of many British mealtimes however the challenge was to champion chicken and improve Birds Eye’s perception within the category.

    The first step was to define what makes Birds Eye chicken different and distinctive. Their promise is to deliver chicken made with 100% chicken breast with no artificial colours, flavours or preservatives. All Birds Eye chickens are barn reared and traceable to the farms where they are raised. This promise delivers the quality and reassurance families seek, turning Birds Eye into a positive voice for frozen chicken. The approach was to emphasise this promise and to reinforce the role that Birds Eye plays in chicken by creating a context around the existing Birds Eye identity that allows a new, chicken specific, narrative to speak to consumers. This new narrative reframes the brand in a positive, engaging way and gives consumers a new lens through which to view the products.

    Working with the existing Birds Eye logo, BrandOpus saw an opportunity to integrate the product provenance at a brand level, encouraging reappraisal of Birds Eye’s credibility in the frozen chicken category. The ‘farmhouse quality’ stamp creates the context and consistency for the entire range, generating a distinctly rustic look and feel across the chargrills, kids and core coated products.

    Adam Draper, General Marketing Manager, Nomad Foods comments “Birds Eye Chicken Dippers, Grills and Nuggets have played a big part in family teatimes for decades, but we needed to modernise the packaging to remind consumers of the quality, great taste and versatility that our range offers. BrandOpus really understood this mission and created a fresh and vibrant pack design that we think will interrupt shoppers, invigorate Birds Eye Chicken sales and accelerate category growth in 2017.”

    Nir Wegrzyn, CEO at BrandOpus comments, “Birds Eye is extremely important to British households and our aim was to maximise the positive impact frozen chicken has on everyday meals. The new narrative helps the consumer focus on quality and reassures mums of the important role Birds Eye plays at mealtimes.”

  • Designer: Eddie Goldfine
    Project Type: Produced, Commercial Work
    Client: Yavne Group
    Location: Israel
    Packaging Contents: Assorted pickled vegetables
    Packaging Substrate / Materials: Glass jar
    Printing Process: Offset label

    The labels are color coded according to their individual content, easily identifying each item: Violet for the roasted eggplant, maroon for the roasted red peppers, greens for the hot pepper and mixed vegetables. The label design contrasts the jars rich and appetising contents of these special Greek pickled vegetables and spreads. The black and color-striped label with attractive food shots, complete the black twist-off lid. The thick, polished glass magnifies the pickled vegetables creating a classic, premium look and attractive shelf appearance.

  • Creative Agency: the Labelmaker
    Photo: Cantine Minini
    Project Type: Produced, Commercial Work
    Client: Cantine Francesco Minini
    Location: Italy
    Packaging Contents: Wine
    Packaging Substrate / Materials: Glass, aluminium, paper, cork
    Printing Process: Screen printing, Foil stamping, Offset printing

    Wines taking the best from South and North Italy

    Corte dei Mori is called the court of the Moors. The name points back to the changing history of Sicily. The Moors dominated Sicily for 200 years and they significantly influenced its culture and history. Corte dei Mori is the project of a winemaker from the north of Italy. Mario Minini comes from a family that has been making wine for generations in Lombardy. In search of a new challenge, his eyes fell on Sicily. Mario Minini bought 80 hectares of land in the west of the island, near Marsala, and built an elegant winery in an old post office. The vineyards of Corte dei Mori have been carefully analyzed and some have been newly planted. They lie in the hills at about 400 m altitude. The soils are loamy and keep the water very well, so that the plants well over the hot summer months. The wines of Corte dei Mori are modern, but from typical Sicilian grape varieties: the reds from Nero d’Avola, the whites mainly from Inzolia and Grecanico. Corte dei Mori is a successful synthesis of the Sicilian tradition and the efficiency and professionalism of the North. The wines of Corte dei Mori have fruity abundance and the sunny richness of the South and the perfection and elegance of the North. This elegance is implemented in the label with my fine calligraphy with smooth swashes. The Moon and Sun icons symbolize the balance between North and South in the wines from Corte dei Mori. We also used a lot of rich gold hot foil to enhance the feeling for warmth and sun rays that are so typical for Italy.

  • Designer: WingYang
    Project Type: Produced, Commercial Work
    Packaging Content: Pen
    Location: China

    Pen packaging design inspired by architecture and music. So that the lines of art to show the product writing fluency and beauty.

  • Creative Agency: Lundgren+Lindqvist Design+Development
    Project Type: Produced, Commercial Work
    Client: O/O Brewing
    Location: Gothenburg, Sweden

    During the Autumn and Winter of 2016, O/O Brewing released three new beers, which further established the company as one of Scandinavia’s top breweries. With Narangi, the second release, securing a position on RateBeer’s top 50 IPAs worldwide list, things are really looking bright for the Gothenburg based brewery.

    Narangi is a fruity IPA, with a distinct taste of oranges. The beer was named after a village in the city of Virar in India, and it also means ‘orange’. Some claim that the orange, which is not a wild fruit, but a cultivated hybrid of mandarin and pomelo originate from Narangi. With the link to India being clearly established through the beer’s name, we looked at visual links between the fruit flavoured beer and Indian [visual] culture. The link between an orange, in its most abstract form, and a bindi* was too obvious for us to avoid.

    On the side of the label, we also repeated the name of the beer (नारींगी) and updated the pronunciation guide, all rendered in hindi. For the campaign images, we built a set out of found bricks, which we then covered in bindi pigment.

    For Muscles, a strong Imperial IPA, we turned to New York based artist and illustrator Ana Benaroya to continue our series of artist collaborations. One of the reoccurring themes in Benaroya’s work is powerful portraits of people with swelling muscles, engaging in a range of activities such as wrestling, swimming or just plainly showing off.
    In a series of expressive works, Benaroya is turning the popularised image of the strong, dominant male on its head by instead portraying muscular women. Seeing that the craft beer scene is still very much dominated by a homogenous group, namely white men, we felt that it would be interesting to use one of these works for the label. In discussion with Benaroya, we selected a painting depicting a woman rendered in blue, with long, black hair, overpowering a pink-coloured man, gasping for air. Unfortunately, this motif was deemed too violent and - as it featured a hint of a female nipple - also breached Systembolaget’s (Sweden’s national alcohol monopoly) ‘no nipple policy’ and was therefore not accepted. The struggle continues. Consequently, a not less powerful, but ultimately less challenging work of Benaroya’s was selected for the label.
    The label design and campaign is also a humorous nod to an old Swedish advertising campaign for Stena Line’s border shop, showcasing a muscular man carrying two bags of beer with a t-shirt saying ‘Öl byggde denna vackra kropp’ (Beer built this beautiful body).

    A few years back, we pitched the idea of working with the Gothenburg based artist EKTA (Daniel Götesson) to O/O Brewing. The starting point was the realisation that the artist’s pseudonym, meaning ’real’, ’true’ or ’authentic’ in Swedish, is a descriptive term frequently used in colloquial expressions when discussing the beer scene, which is today full of experimental beer styles. In Sweden, you are likely to hear older people, with a frown, ask for a real beer, usually referring to a classical pilsner or no-frills lager. Having already established a tradition of working with a new artist for the packaging of each new beer, we thought: why not make an Ekta Pilsner (i.e. a real pilsner). A couple of years later, O/O Brewing started to plan the release of a classical pilsner and we contacted EKTA, who was happy to work with us on the project and let us name the pilsner after him. For the campaign, we shot EKTA in his Gothenburg studio.

    *A bindi is a red dot worn on the center of the forehead, commonly by Hindu and Jain women.

  • Creative Agency: Fagerström | Studio
    Project Type: Concept
    Location: Madrid, Spain
    Packaging Contents: Perfume and fragrance
    Packaging Substrate / Materials: Plastic
    Printing Process: Digital printing

    Perfume and fragrance line with 100% natural essential extracts. We searched for a name that was associated with natural elements like the sea or the sky, and that has a strong and meaningful concept.

    The graphic proposal seeks to emphasize an invisible aspect of the aroma: the spray left by the perfume when applied. The spot generated by the sprayer applied in the color that is most present in nature: blue.

  • Creative Agency: the Labelmaker
    Photography: Jordan Jelev
    Illustration: Jordan Jelev
    Bottle: Eden by Saverglass
    Typography: Jeles by Tour de Force
    Project Type: Produced, Commercial Work
    Client: Wolf's Head Vineyards
    Location: Napa Valley, California, USA
    Packaging Contents: wine, red wine, cabernet sauvignon
    Packaging Substrate / Materials: Glass, bottle, aluminium, paper
    Printing Process: Screen printing, Foil stamping, Embossing

    The Wolf of California
    It was somewhere in 2015 when I got my first e-mail from Cameron Woodbridge – the acclaimed vintner of Stormy Weather Wines. He stumbled upon my Salla White wine label design which I did a few years ago for Salla Estate and was truly impressed by the details I did on the horse head. That was just the foreword. In fact the story was much more intriguing.

    Cameron has just started his new project called Wolf’s Head Vineyards. What is really interesting here was that his first email contained attachment with satellite photo of his new vineyards in Napa, California and the silhouette of those vineyards were very much like a head of a wolf. No need to speak more about what happened after that!

    So we needed a wolf’s head very much realistic but at the same time close to the vineyards satellite photo – not an easy task! After sketching nearly 20 heads I finally got my best image done and almost instantly started developing it to become better and better and at the same time I had to keep in mind that I shouldn’t go into very thin and tiny details. So I got my Pilot Parallel Pen and starting my drawing again but now it was 4 times bigger than the one printed on the label. I was ready within several hours and I did it really quick because I already knew how to implement it in my design.

    On the next day I had the label almost done and immediately sent it to Cameron.

    His reaction was quite emotional as this wolf was very close to what he had in his mind. We did some minor changes and the label was almost done in no time.

    I consider this design for one of my iconic images as it communicates extremely well with the audience, I am really happy with the result and the bottles shine with their own beauty on the shelf.

    The wolf’s head is printed with black ink on very thick textured paper. Initially I wanted to keep it black and white and overprint it with raised varnish but then Cameron said that it would be really nice if we add some rich gold hot foil and this was actually the final touch to my work on this label.

    The heading Wolf’s Head is using the amazing Jeles typeface designed by my friends from Tour de Fours font foundry.

    Last but not least – we picked the incredible EDEN bottle for this Cabernet Sauvignon designed by Saverglass. Heavy and masculine bottle with strong presence – a perfect choice for our Wolf of California!

  • Creative Agency: Allégorie
    Marketing Elias Hamla/Samy Aberkane
    Designer Malik Douar
    Brand developper Atef Agli
    Project Type: Produced, Commercial Work
    Client: Agli-Biscool
    Location: Algiers, Algeria
    Packaging Contents: Cookies
    Packaging Substrate / Materials:

    Biscool is a cookies brand that exist on different recipes, what is the main specifities of the product is the fun brand spirit that we discover on the originality of flavors and designs, the generosity and the home-made is also an essential element which we find in every recipe.

    The design translates this spirit, in a craft(home-made) style, by playing on organic movements, small funny messages, where we tell the story of the product in every package and dynamic colorimetry.

  • Designer: Greg Coulton
    Project Type: Produced, Commercial Work
    Packaging Content: Irish whiskey
    Location: London, United Kingdom

    Packaging Illustration, Design and Typography for the 2nd release in the Liberties Irish Whiskey range.

  • Creative Agency: Robot Food
    Project Type: Produced, Commercial Work
    Client: Premier Foods
    Location: Leeds, UK
    Packaging Contents: Custard & Rice Pudding
    Packaging Substrate / Materials: Paper Label on tin
    Printing Process: Litho print

    As Ambrosia celebrates 100 years of their landmark heritage, Robot Food stir up some golden-age designs with a tasty pinch of retro.

    Ambrosia means ‘food from the gods’ and it was back in 1917 that Alfred Morris opened the doors of his Ambrosia factory in Devon. One hundred years on, Ambrosia is celebrating their landmark birthday by giving away 100 prizes every month throughout 2017, and asked Robot Food to design special centenary packs. The designs needed to be rooted in the brand’s visual tradition, but feel like a modern celebration of their heritage.

    Taking inspiration from the very first Ambrosia can label, Robot Food stripped back the current pack design, and added vintage typography and a simplified colour palette for a subtle yet striking retro effect. Exclusive to Tesco, the charming designs do a great job of celebrating this milestone anniversary, and remind consumers of Ambrosia’s remarkable longevity.

    Jess Cook, Account Manager at Robot Food, said, “We really enjoyed helping Ambrosia celebrate this important birthday. We all grew up with a love for Ambrosia custard and rice pudding, and it’s always exciting to work on traditional British brands with such strong values and iconic heritage.”

  • Creative Agency: Asprey Creative
    Creative Director: Glen Crawforth
    Designer: Evelyn Caceres
    Project Type: Produced, Commercial Work
    Client: Schweppes Australia
    Location: Melbourne Australia
    Packaging Contents: Non-alcoholic cocktail mixers
    Packaging Substrate / Materials: Plastic
    Printing Process: Flexography

    We worked with Schweppes from the very inception of this category changing idea - a non-alcoholic mixer tapping into the growing in home cocktail consumption trend. Consumer research helped define the audience and the specific offer, and established which visual cues communicated the proposition better than others. The result is an exciting full bottle shrink sleeve with a dynamic illustrated cocktail glass made entirely of the liquid.

  • Creative Agency: M&A Creative Agency
    Photography: M&A Creative Agency
    Project Type: Produced, Commercial Work
    Client: Quinta da Mariposa
    Location: Anadia, Portugal
    Packaging Contents: Wine
    Packaging Substrate / Materials: Glass bottle, Paper label
    Printing Process: Varnish, Foil stamp

    Quinta da Mariposa wines fly Dão region

    Quinta da Mariposa, owned to winemaker Lúcia Freitas, based in Dão, a region of Portugal that is increasing in wine sector. M&A Creative Agency developed, beyond the branding and stationary, the packaging design for Mariposa wines. The color palette used was a natural influence aimed to reflect the splendor and uniqueness of these species, rising patterns with different shades and textures that characterize each wine of the brand. The finishes of a high technical rigor reflect all the graphic concept developed.

  • Creative Agency: Studiobium
    Project Type: Produced, Commercial Work
    Location: Tokyo, Japan
    Packaging Contents: Cosmetics
    Packaging Substrate / Materials: Glass
    Printing Process: Foil stamping

    THREE THIRDS is focused on simplicity of a product and substance of ingredients.

    There are so many incredible cosmetics brand in the store, you can find it without much difficulty, about for females. For male? It's not an easy way to get the grooming products for men. You can find mens products that be shoved to the corner of the store.

    Firstly, so we aim to design of minimal packaging to emphasise at the store front. Secondary created unique bottles that divided to three parts, cleansing in black colour bottle, lotion in the glass bottle and anti-ageing lotion in white colour. These bottles are suite his lifestyle and to add modern textures in the bath room.

  • Creative Agency: BrandOpus
    Project Type: Produced, Commercial Work
    Packaging Content: Asian food and condiment
    Location: UK

    Blue Dragon brings the heart and soul of Far East Asia to your kitchen
    Blue Dragon has unveiled a bold, vibrant new brand and packaging range, created by strategic brand design agency BrandOpus.

    Founded in the 1970s, Blue Dragon were pioneers in introducing traditional Asian flavours to the UK market. In the 40 years since, appetite for Asian food has increased dramatically with people demanding new inspiring tastes and desiring deeper more authentic experiences. Blue Dragon has moved to close the gap between out-of-home dining experiences and the home, by bringing that same authenticity and experience to consumer’s kitchens.

    The new Blue Dragon identity brings the excitement of modern Asia direct to your kitchen by allowing consumers to embark on a journey of discovery and experience the food cultures of real, contemporary Asia. Blue Dragon’s passion and vibrant nature lets people to be inspired and savour their cooking moments.

    Through their curiosity, new discoveries and ceaseless exploration Blue Dragon brings people closer to the cultures, sights and sounds that make up modern Asia. From condiments to stir fries Blue Dragon’s range encourages consumers to create expressive Asian creations. Whether it’s fast and flavoursome meals or a tasty home-cooked meal, Blue Dragon brings the heart and soul of Far East Asia to your kitchen.

    “Discovering Asia is an experience in which few get to partake, yet the flavours and experiences are craved the world over.” says Nir Wegrzyn, CEO, BrandOpus. “The Blue Dragon redesign conjures that energetic, exhilarating culture and brings people closer to modern Asia.”

    Paul Watmore, Marketing Director, AB World Foods comments, “Blue Dragon’s new design evokes the vibrancy of modern Asia and strengthens the brands position as the no.1 Ambient Oriental brand. We want our packs to reflect the bold and exciting flavours that our products deliver and inspire consumers to explore the best of Asian flavour from their kitchens.”