This project was created in April 2013 while attending Auburn University. Cocograms is a chocolate bar that refers back to ancient Chinese dissection puzzles called tangrams. The game consists of seven flat shapes, called tans, which are put together to form figures. The objective of this puzzle is to form a specific shape (given only a silhouette) using all seven chocolate pieces. The logo, patterns, and overall packaging use only shapes that are used in the actual puzzle (triangles, a square, and a parallelogram), further emphasizing the geometric nature.

Goal Zero is the industry leader in the emerging portable solar power market. As an exploding start up, Goal Zero needed finished, retail-ready packaging that was up to par with their cutting edge products. They came to Process for support in design collaboration, feasibility of design, testing, and providing full packaging manufacturing.

Goal Zero required packaging that would accommodate a product line with a wide range of purchase price points. They were also concerned about damaged packaging and theft. While addressing these needs, Process provided Goal Zero with packaging that would also create a unique and personal customer experience, at both the retail and post-purchase levels. The packaging also helped consumers become accustomed the new brand, and provide them with a specific level of education about the products in order to adequately support them in their purchase.

After extensive product packaging testing, Process designed a handmade box with a magnetic flap that revealed the product, while concealing the cords and adaptors for each product. Process used a dull coated paper laminated over board with 4/4 color with spot UV for additional detail. The outside cover overhangs the interior box to emphasize a book like appearance. An embroidered fabric pull tab on the bottom gives attention to small detail while giving consumers cues to access the product. The retractable metal hang tab allows the package to be hung or stacked for display. With packaging that feels hefty and significant, like a gift or coffee table book, the customer experience was enhanced both in retail and post-purchase settings.

With the product being fully enclosed and provided with additional structure, the issues of theft and damages were resolved. Interior structures included using a custom molded PET cavity insertion and uniquely designed product suspension. The flap also added additional room for education through a carefully produced system of iconography and typography. The end result of this project landed Goal Zero with a cohesive brand across multiple platforms. A system and series of rules now in place allows the packaging to maintain consistency when new products are added.

Having designed ZEO originally, Blue Marlin has created packaging for three new flavour variants. ZEO’s graphics have moved from understated minimalism to stylish boldness. An additional element of the design is the introduction of Russian iconography to communicate the brand’s origin – A red star crests the cap and a silhouette of St. Basil’s Cathedral rises within the barcode. ZEO’s unique bottle structure has also been refined for mass production. While the curves have been reduced, the subtle twist still remains, thus keeping ZEO in a category all of its own.

Canned goods are almost a human. Honesty makes them nicer as well. So we have agreed in :OTVETDESIGN agency, and made absolutely truthful labels for Selizharovo. There is everything that you wanted to know about the product but did not dare to read. For example, stewed fruit made of apples and currant. How many berries are in there and how many fruit? Or eggplants in adjika sauce. What is the percent of peppers in a can? Since now there is no need to become absorbed in the small font on the reverse side of the can – clear infographics will accurately and honestly explain to the most meticulous customer what stands behind the delicious taste of the product line.

Assignment:
Create the packaging for a new or already existing coffee company.

Concept:
Good Morning Coffee Company: A genuine, traditional American, small batch roastery.

Created as my final project in Packaging Design 1 at AAU.

The Service of gift sheets, namely ChickChirik, was invited as a Partner of the E-Commerce Awards 2013 event, which took place in the Hyatt Regency Kiev Hotel. The ChickChirik brand packings with mini-chocolates were prepared on the tables as pleasant surprises for guests.

Mothers LeatherTech: Cosmetics For Your Car
Innovative LeatherTech is Driven by Insight

When chemists at Mothers auto care created an innovative new leather care system, they asked their long-term branding and packaging partners at McLean Design to help them transform it into a compelling retail proposition. The result is Mothers LeatherTech, a product line that looks more like cosmetics or skin care packaging than the usual nuts-and-bolts aesthetic common to the automotive category.

“Design is art with an objective,” says Ian McLean, founder and creative director at McLean Design, Inc. “Our team saw the need to position this revolutionary new product in a revolutionary new way. The bold packaging is a huge point of difference in a traditionally conventional market segment.”

Leveraging Mothers bold red equity, the contemporary styling epitomizes their forward thinking. Descriptors read like high-end personal care products with names such as Foaming Wash and Moisture Infusion Gel Cream. Elegant custom photography of luxurious upholstery confirms LeatherTech as a premium product line that offers a unique experience while protecting one’s automotive investment.

“Our role is not to merely design the packaging but to connect with the consumer,” McLean continues. “This approach elevates the Mothers brand and provides a competitive advantage against the industry heavyweights.”

Establishing a relationship between expensive leather interiors and sophisticated skin care and cosmetics helps drive home the value of the offering in a way that is both contemporary and persuasive.

“Success comes from offering meaningful solutions to our customers,” says Dennis Holloway, Mothers CEO. “LeatherTech is a great example of how McLean Design consistently helps us build visibility, significance, and brand value.”

Its hair care products provide purely natural ingredients for users. The clean and pure packaging for the brand was created using a series of dots.

The urine therapy is a practice that was born in ancient Greece and spread throughout the world up to the present day. People who practice this care, argue that through it you can restore important substances in your body. I don't know what's in this bottle, but I can guarantee in any case the same results!

"You can't help shouting!"

X-PLOSION is a brand new Japanese high energy drink. Its characteristic shout mark is expressing "the explosion and the shout" of feeling which are felt with this energy drink, such as spirit when encouraging themselves, invigoration by release from stress, and joy when an aim is achieved.

Güitig - Carbonated natural mineral water of volcanic origin.

Güitig, which is part of Cabcorp Ecuador Group, is an Ecuadorian brand with over 100 years in the market.

As the market leader in its category, this carbonated natural mineral water of volcanic origin is manufactured in Machachi, a small town located in Quito. It is the leader in the carbonated natural mineral water category.

Güitig needed to be revitalized for several reasons. It is recognized by all Ecuadorians as a traditional and high-quality brand offering a natural product, however it was perceived as outdated and targeted for a more mature audience.

The challenge was to revamp its image without losing the product's traditional perception and other positive attributes such as family heritage, quality and reliability.

Based on this, BridgerConway developed the new image, starting with the logotype and packaging line.

Fernando Arendar, Creative Director of the Packaging Division, commented "We wanted to create a brand that could be associated to the classic world without being old. That's why we adapted the beer's graphic style in order to achieve that goal".

Sara Lee Deli has provided high-quality meats & cheese to consumers for years, but regularly faced a battle for the deli case. To combat the challenges of this unique category they had a plan: A reformulated product line offering the same great taste, but a more nutritious profile. Could PKG use this news to create a new deli brand perception?

CONSUMER FIRST
We audited the marketplace and “met with” deli shoppers in online discussions—identifying their likes and dislikes, what they thought about particular brands and how they shop the category.
Through our research, we heard from consumers that the familiar Sara Lee brand ribbon–such important equity on pound cake, cheesecake and pie– could evolve to feel more like a deli brand.

THE SOLUTION
On a parallel path, we honed the Sara Lee deli brand story, first building the persona of Sara Lee herself. Many have a picture of who Sara Lee is in their heads, and we found a need to contextualize and contemporize her for a new audience.

Having these elements in-hand, we developed packaging concepts that spoke to the premium and healthful feel we were after, and consumers were telling us they believed in.

This month sees the launch of a global packaging refresh for Laphroaig, designed by jkr.

The redesign for the Islay single malt whisky extends across the entire portfolio from the brand’s popular malts to its more premium editions. Designed to reflect the quality of the products and the
brand’s rich history, the new packaging strives to make it easier for consumers to identify their preferred expression.

Michael Cockram, senior global marketing director for Beam Inc., said: ‘Laphroaig continues to be the world’s No.1 Islay malt whisky. Our decision to refresh the brand’s packaging has been taken
with a great deal of care, given that the brand’s distinctive look has been so successful for many years.’

Daniela Nunzi-­‐Mihranian, creative director, jkr continued: ‘Laphroaig has a fantastic brand essence and the redesign provided the opportunity to unleash it. By refining the equities that make
Laphroaig distinctive, we were able to bring harmony to the portfolio. This has improved navigation for consumers while delivering a more contemporary feel.’

‘We believe the new look creates a modern evolution for the brand, reinvigorating the original design while educating consumers on the brand’s unique taste experience’ Cockram continued.

The new packaging was designed with feedback from the Friends of Laphroaig community. ‘After listening to consumer feedback, we believe this redesign will bring greater visibility and appeal, providing a more defined brand personality that resonates with our fans.’

Look out for the new bottles launching shortly in the US, UK, Germany, Sweden, Australia and Japan.

The Oregano-Box is an elegantly styled and simple alternative to common packagings for electronic components. This packaging combines visual claims with great protection.

The box meets the following requirements:
1.) one single packaging solution for 3 different sized modules (60x120mm bis 100x160 mm)
2.) high level on stability for protecting the devices during shipping, no extra foam material is needed
3.) easy to assemble
4.) can be plain stored
5.) high value according to the quality of the products
6.) clear, strong design
7.) high recognition value at trade shows
8.) space for an optional USB-Stick in a prominent place

The electronic device is shockproof packed, because it's centered and floating in the box.
The device is wrapped with an ESD-High-Shield bubble bag.

No closure is needed, because it is shipped in a green metallic bubble bag.