• Creative Agency: Cornicelli
    Creative Director: Fernando Cornicelli
    Account Director: Mariana Rota
    Project Type: Produced, Commercial Work
    Client: Arcor Group
    Location: Buenos Aires, Argentina
    Packaging Contents: Healthy Snacks

    Buenos Aires, October 2016. - Cornicelli Studio developed for Arcor its new project Arcor Natural Break, a new product for the healthy snacks category. Besides participating in the strategic definitions of the launch, Cornicelli developed the positioning and the symbolic proposal, and also generated the naming and branding of this new product, designed the packaging and, finally, the creativity for its TV commercial, first in Chile and now in Argentina .

    "In Arcor we seek that different consumers can access our products according to their nutritional needs and personal tastes. With Arcor Natural Break, the company expands its portfolio with a tasty, healthy and nutritious snack that can be eaten in any time of day", says Martin Virues, Regional Marketing Manager for Arcor Group.

  • Art Director: Mohammed Benomar
    Project Type: Produced, Commercial Work
    Client: Marjane
    Location: Morocco
    Packaging Contents: Chips
    Packaging Materials: Plastic

    The Marjane chips are part of the new private label run by Marjane. The product has a good quality, the brand was taken over by the colors of the original flavors undergone fine-tuning to give more liveliness and joy to the product.

  • Agency: JDO, UK.
    Client: Unilever
    Project type: Produced, Commercial

    JDO embraces Shine proposition in LUX Redesign for China

    JDO Brand & Design has re-launched LUX hair care in China. The agency has previously worked on the brand with Unilever for the Japanese market.

    JDO was briefed to create a revolutionary shift for LUX to help drive distinction and impact at shelf and to establish the brand as owners of ‘Shine’ within the Chinese hair care category. The LUX brand delivers a multi-sensory experience of shine that can be seen, smelt and felt. The new pack designs needed to reflect this through graphic and print production techniques that were built on the brand’s indulgent, luxurious and premium positioning.

    The new designs target Chinese women aged 22-40 who are independent, aspirational and bold and who enjoy time to take care of them-selves. Packs feature gold tone colour-ways with a gloss and pearlescent finish delivering premium cues.

    Ben Oates, JDO creative director said, “The packs needed to quite literally embody ‘shine’ to create standout and appeal as well as communicating key product benefits in an already crowded market. The brand now radiates light using the ‘X’ as a focal point to give the packs a strong, unique and ownable shine brand equity.”

    Zoe Tao, LUX global senior brand manager added, “JDO has elevated our LUX packs to truly communicate indulgent and luxurious hair care. Our target consumer is beauty conscious and believes that looking her best is an indispensable part of being a woman. Lux packs now feel much more relevant to her and her life.”

    Packs are now being rolled out across China over four need state ranges and in bottle and tottle, mask jar and bottle in box formats.

  • Creative Agency: Dark Blue
    Project Type: Concept
    Location: Australia
    Packaging Contents: Chemical products
    Packaging Materials: Plastic

    Solid Solutions provides visual creative solutions by way of materials, techniques and ideas for the projects, of the artistically inspired, by the artists, designers, manufacturers or home makers. For example, we sell products as 2 part kits (Base and a Hardener) in a liquid chemical form that when you mix together the 2 parts they become a Solid (Hence the company name Solid Solutions) We sell products like Silicone Rubbers, Epoxy Resins, Polyurethanes and so on (Also known as Moulding and Casting materials). Our goal of this label is to inspire customers to use our products. For example, we have an Epoxy resin which is great for Resin Jewellery, so the label should try to show the customer the inspiring outcome.

    Customer says we are open to a slight change logo or tweak to better convey a message.

  • Creative Agency: Molto Bureau
    Project Type: Produced, Commercial Work
    Client: Beerophilia club
    Location: Kyiv, Ukraine and Moscow, Russia
    Packaging Contents: Beer and food
    Packaging Materials: Paper

    Beerophilia club is a new brand which unites real beer esthetes and makes a gastronomic cult of it. They can tell you a lot of interesting things: at what temperature the bouquet of India Pale Weisen reveals best, why the orange French cheese Mimolette complements the taste of the trappist beer Rochefort and what aftertaste Chimay Blue will offer you.

    Molto bureau has developed a logo in the form of a key symbolizing the access for real beer lovers. The head of the key was designed like a bottle opener, while the key bit looks like a hop blossom.

    To give the whole identity a more natural look and feel, the designers decided to use only natural materials. All basic elements of the identity were made by hand.

    The logo has the symbolic appearance of a stamp for best usability on different surfaces.

  • Creative Agency: Unblvbl
    Project Type: Produced, Commercial Work
    Location: Nizhniy Novgorod, Russia
    Packaging Contents: Vape liquids

    A package for vape liquid base “Ya Sam” (“myself”). It’s a base for a mixing ejuices at home.

  • Designed by Laurent Varlet Design & Illustration
    Project Type: Produced, Commercial Work
    Location: Chicago, USA
    Packaging Contents: Wine
    Packaging Materials: Aluminum, Corrugate

    Backpack Wine Co. needed packaging that would have great impact at shelf and look premium while keeping things light-hearted. We took inspiration from materials traditionally found on a backpack (patches, zippers, mesh, buttons) to develop a bold, graphic pattern that could be leveraged across the packaging and identity.

  • Designer: Eszti Varga
    Photographer Márton Visontai
    Project Type: Student graduation project
    Location: Budapest, Hungary
    Packaging Contents: Herbal tinctures
    Packaging Materials: Glass and paper

    This project is my graduation project at the Hungarian University of Fine Arts, which is the identity and packaging design of Herbária.

    Herbária was established in 1949 to collect, produce, process and trade medicinal plants and to manufacture herbal teas. The head office in Budapest controls the production in the factories, coordinates the sales in Hungary and export - import activity. The experience of more than five decades, gathered in the field of herb collection and processing makes the name Herbária strongly connected to the idea of excellent quality medicinal plants in Hungary. My special idea was adding new type of products beside teas.

    Beside the identity I created a label design for a pack of tinctures made of herbs with three different flavours, these are mint, anise and sage. The liquids are transparent, because they contain herbal tincture but also alcohol and water. The labels are created with a technique that I really prefer, so I applied ‘brush calligraphy’ which means I drew these unique scripts with a calligraphy brush-pen. The calligraphy were put on the glasses by pad printing. The glasses have card tags on their necks with all the information about the product.

  • Creative Agency: Baga
    Project Type: Produced, Commercial Work
    Client: Vow Industries
    Location: Portugal
    Packaging Contents: Wine
    Packaging Materials: Paper

    We chose the 5 elements to represent each wine. The essence of each wine is symbolised by a different element and it's represented by a vintage illustration. The elements are presented in Latin, as a tribute to the ancient Roman tradition of wine production, practiced in the Alentejo (Portugal) region for thousands of years.

    The concept and graphic language plan to present wines with the best of Alentejo tradition for those looking for a modern wine.

  • Creative Agency: Nósnalinha
    Project Type: Produced, Commercial Work
    Client: Oqopo - Qualidade Original de Portugal
    Location: Coimbra, Portugal
    Packaging Contents: Canned Fish
    Packaging Materials: Carton

    We present the range 100 aiming to offer a high quality product, produced in Portugal, extending the available recipes from Oqopo brand (formerly Riscos brand). It is intended to present the product with an innovative and eye catching packaging, looking to get a cool, fun and colorful image. You can detach the sides of the box for an exhibition with more notoriety on the shelf.

    Oqopo have some traditional recipes complemented by other more innovative enabling the discovery of the best that is produced in Portugal.

  • Designer: Morgan Glisczinski
    Project Type: Student Project
    School: University of Wisconsin - Stout
    Course: Product & Packaging Design
    Tutor: Nagesh Shinde
    Location: Menomonie, WI, USA
    Packaging Contents: Syrup
    Packaging Materials: Ceramic, Vinyl, Copper, Thread

    Tiered Brand Packaging : choose a product from the industry and redesign it

    Drip Drop Pure Maple Syrup offers three grade a syrups: light, amber, and dark, all in which are unique in both flavor and aroma. Being that syrup is appreciated for its unique flavor amongst both chefs and breakfast connoisseurs, the packaging in which it comes in should represent that.

    The presumably contradicting name “Drip Drop” paired with my aesthetic wants to demonstrate that just because syrup consumption is perceived to be sticky and messy, it doesn’t have to be.

  • Designer: Marion Fagnot
    Project Type: Student Project
    Location: Paris, France
    Packaging Contents: CD

    Alt-J are an English indie rock band formed in 2007 in England by 4 musicians who met at art school for three of them.

    The band's symbol is the delta sign, Δ, which is traditionally used in scientific study to indicate "change" or "difference". However it’s pronounced “alt-J” because if you press alt + j on a Mac computer you get the symbol ∆.

    For this new album "Heroes on Mars", it was important to stay in the graphic universe of the group. This universe is developed around the art and painting. Therefore, starting from the theme of the planet Mars, I created a texture resembling Mars and I used the triangle symbol to remind the group logo.

  • Creative Agency: Razorblade Studio
    Creative Director: Rachel Odunsi
    Project Type: Concept
    Location: Cotonou, Benin
    Packaging Contents: Hand Cream
    Packaging Materials: Plastic

    Ndaya is an African skincare brand that believes in the healing properties of the papaya fruit. Their range of hand creams are made with papaya extracts and scented with essential oils like lavender and mint. Ndaya is vibrant and uplifting with affordable price points, to cater to the needs of the young, urban, African woman.

    For the packaging, we created a bold signature pattern,inspired by West African textiles to reflect the fun-nature of the brand. The papaya was illustrated in a quirky, geometric form with its color changing to match the color of the essential oil in each tube. The gold outline on each papaya represents a seal of approval/excellence.

  • Creative Agency: McCann Vilnius
    Art directors: Justina Steponavičiūtė, Aurimas Kadzevičius
    Designers: Justina Steponavičiūtė, Vytis Gruzdys
    Project Type: Produced, Commercial Work
    Client: Agrowill Group
    Location: Vilnius, Lithuania
    Packaging Contents: Vegetables, Mushroom, Milk, Grain products

    AUGA (eng. growing) is organic food brand growing in Lithuania. Simple and minimal packaging represents whole organic food concept – involving as little as possible in food growing process.

    Packaging is divided in to two parts: sky and ground. “Ground" color represents product nature, it’s natural appearance, nutritional value. As “sky” is used to represent brand and product name.

    Centre of the packaging always shows main hero – the product. So we see perfect balance surrounding a product.

    AUGA is ever expanding brand which is currently preparing to launch three more organic food lines. Even though AUGA is ever expanding brand, we managed to create brand recognition with simple packaging design system.

  • Creative Agency: Annie Selby Brand Design
    Art Director/ Designer: Annie Selby
    Designer: Claire Struthers
    Project Type: Produced, Commercial Work
    Client: Elis Bronfen
    Location: Modiin, Israel
    Packaging Contents: Liqueur
    Packaging Materials: Glass, paper

    Montell Liqueur is an extraordinary handmade blend of premium selected ingredients and spirits from Southern Israel. This unique liqueur is excellent for sipping, as a premium cocktail ingredient, or as a delicious dessert topping.

    Aimed at a demanding connoisseur audience, we created an elegant but modern brand that utilizes black and gold to emphasize the richness of the liqueur. Amaretto, Açai, and Orange flavors leave the consumer spoilt for choice and wanting more.

  • Designer: Monika Wojtaszek-Dziadusz
    Project Type: Produced, Commercial Work
    Client: Comedus P. Urbanik, E. Bisaga-Bogdan sp. j.
    Location: Bolechowice, Poland
    Packaging Contents: Chocolate
    Packaging Materials: Paper

    The Folkowe Mecyje brand was created to rediscover Polish folk culture. In Old Polish ”mecyje” meant real delicacies! Start unusual journey along the folk route through our country taking delight in top quality chocolate. The pattern on each package was inspired by traditional folk art from another region of Poland. There are pattern inspired Łowicz, Opoczno and Kurpie cutouts, embroidery and motifs of folk costumes from Bilgoraj, Kraków, Kaszuby, Podhale and the Beskid Śląski. For foreigners the chocolate can be a nice souvenir from our country because all information are also given in English.

  • Creative Agency: Bunker
    Project Type: Produced, Commercial Work
    Client: Delysoy
    Location: Launched in Germany, designed in Bosnia&Herzegovina
    Packaging Contents: Soy noodles

    Delysoy are noodles made from 100% soybeans, in a form of spaghetti and fettucine. The colours of the noodles are formed solely through the use of yellow, black or green soybeans. Soy noodles are gluten-free, lactose-free and super rich of proteins, vitamins and minerals and low carb. This way it is a perfect supplement for vegans and vegetarians and in general far healthier than traditional noodle products.

    Our task was to design a series of six packaging boxes for each colour and type. Cutouts on the packaging are shaped such to depict the characters of the intended target group.

  • Creative Agency: Robot Food
    Project Type: Produced, Commercial Work
    Client: Premier Foods
    Location: Leeds, UK
    Packaging Contents: Gravy, Stock & Stuffing
    Packaging Materials: Tin

    When it comes to household brands, you don’t get much more iconic than Bisto, Oxo and Paxo. To bring some extra cheer to the autumn/winter season, Premier Foods asked Robot Food to create a series of special limited edition tins.

    The designs needed to be eye-catching and contemporary while building on each brand’s values. They also needed to be the sort of tin consumers would proudly display in their kitchens, and either keep for refills, or reuse for other purposes.

    Playing on existing equities, the Robot Food team came up with three designs that gave each brand a refreshingly contemporary twist. The Bisto tin grabs your eye first with the striking red shades, then with sheer size of the iconic logo. Second is the ‘Aah!’ which sits like a crown above it. ‘Since 1908’ underneath the logo brings in the heritage element, and the Bisto boy himself takes pride of place in the tin’s top-left area to classically modern effect.

    Decked out in two shades of vibrant red, the Oxo tin design takes inspiration from London’s famous skyline with the striking OXO logo in pride of place across the top. The Paxo tins are equally eye-catching. The blue hearts, in two contrasting shades, form an attractive repeated pattern around the tin on a bright yellow background. The ‘Perfect for all roasts’ slogan sits on the lid. The overall effect is classic meets cool.

  • Creative Agency: nju:comunicazione
    Project Type: Produced, Commercial Work
    Client: Viticoltori De Conciliis
    Location: Eboli, Italy
    Packaging Contents: Wine

    Packaging design for Bacioilcielo, the wine of Viticoltori De Conciliis, with a new label. A refreshed illustration with red lips and white clouds, a tribute to Jimi Hendrix's famous song, Purple Haze. We chose a no label look to give importance to the lips, without any word, even the name of the wine, and we moved all the informations on the back label.

  • Creative Agency: Corn Studio
    Designer: Vassia Kalozoumi
    Photography: Math Studio
    Project Type: Produced, Commercial Work
    Client: Superlative Foods
    Location: Singapore
    Packaging Contents: Sun Dried Fruits, Nuts
    Packaging Materials: Paper

    Made only from natural and organically grown ingredients from socially and environmentally sustainable farming, "Bruneus Naked Organic Dried Fruits & Nuts" are crafted in small batches in "Superlative Foods" (Singapore) manufacturing facility in Singapore, free of artificial colours, flavours, sweeteners, and additives.

    We designed their packaging boxes, having in mind that the client wanted something bold and bright for their products so they can differ from other organic products' packaging. Therefore, we used sans typography, two-colour designs from each one of them. All packaging materials are recyclable. On each product you can read its advantages and choose which fits your needs the most. The products are: Organic Sweet Apricot Kernels, Organic Sun Dried Apricots, Organic Sun Dried White Mulberries, Organic Roasted Hazelnuts and Organic Sun Dried Figs. Distribution channels are hotels (minibars), gyms and yoga studios, organic food retailers, clubs and music lounges, café chains and dessert bars.

  • Creative Agency: the Labelmaker
    Designer: Jordan Jelev
    Client: Colloca Estate, USA
    Calligraphy: the Fontmaker
    Photo: Jordan Jelev
    Project Type: Produced, Commercial Work
    Client: Colloca Estate, USA
    Location: Fair Haven, New York, USA
    Packaging Contents: Wine
    Packaging Materials: Glass bottle, paper, hot foil, transparent varnish, screw cap, cork

    Colloca Estate wine label – where Calligraphy is everything

    Colloca Estate wine label is one of those labels where Calligraphy is almost everything. Started with simple writings this brand new hand-lettered Colloca logo has never seen a pencil or sheet of paper. Like many other works of ours, it was born on a Wacom Cintiq digital tablet which means that it is 100% digital. We did our best to refine every detail and make every curve as smooth as possible. Positioned in large size at the center of the label it makes the whole bottle stand out among almost all other wines on the shelf. The logo is overprinted with raised transparent varnish against white smooth background which emphasizes elegantly its presence.

    The front label is created in two parts. At the bottom one we tell a short story about each wine showing a photo of the real grape variety in the center of the text. Of course we have elegant and calm gold hot foil to make the whole picture shine.

    Colloca Estate "We were thrilled to be recognized by receiving the Double Gold Packaging Award for our 2013 Riesling at the 2015 Fingerlakes International Wine Competition." The award, sponsored by Waterloo Container, assembled a team of judges by Executive Vice President of Sales & Marketing Togo DeBellis, of Waterloo Container, that included marketing professionals, packaging manufacturers and Waterloo Container employees.

    Judging was based on innovation and package design, including container, label, closure and shelf impact. The award was given to two wineries in seven of the competition categories: Merlot, Riesling, Cabernet, Ice Wine, Cab Franc, Fruit Wine and Chardonnay. Over 3700 Wines were in the competition."

  • Creative Agency: Maeutica Branding Agency
    Art Direction: Anna Margaryan
    Brand Identity / Mascot Design: Hovhannes Papoyan
    Project Director: Marina Ghazaryan
    Photography: Arnos Martirosyan
    Project Type: Produced, Commercial Work
    Client: Globbing
    Location: Armenia, Yerevan

    The brand:
    Globbing is a lifestyle liberator that makes all that the world has to offer easily available. It is a disruptively radical start-up in the area of shopping, based in US and operating in the US and European markets. Globbing, for the first time ever, makes shopping online at American or European stores a viable possibility for people based in countries where shopping and traditional shipping options are limited.

    The project:
    It was a very challenging and exciting experience. Since Globbing is an international project with a unique profile and revolutionary impact on the market, it required involvement of various international experts at different stages. In cooperation with our colleagues from the US, Maeutica came up with a logotype supported by a corporate character: a giraffe, as a part of brand visual identity. The choice of this mascot illustrated the unlimited opportunities Globbing offers to its customers: the giraffe is an animal with a unique ability to reach out to anything he wants and make those things easily available for the shoppers. Apart from being a part of the visual identity, the giraffe also allowed a wide space for gamification and functional use on the website.

  • Designer: Vadim Bunkov
    3D: Eugene Yusupov
    Project Type: Concept
    Location: Moscow, Russian Federation
    Packaging Contents: Concept of packaging yogurt drink
    Packaging Materials: Plastic bottle, shrink sleeve

    Concept of packaging yogurt drink

    What's Unique?
    A new way to share tasty and healthy yoghurt.

  • Designer: Danilo Trbojevic
    Project Type: Student Project
    School: Faculty of Applied Arts
    Course: Master
    Tutor: Milos Ilic
    Location: Belgrade, Serbia
    Packaging Contents: Sour pickles, chutney, fruit jam
    Packaging Materials: Glass, paper

    Restaurant Cvece zla (The Flowers of Evil) is named after the famous collection of poems written by Charles Baudelair. Like Baudelaire, I wanted to go a step further than all the others. At the present time we are imposed by things that are "good for us" and they teach us how to behave or not ... Cvece zla is the exact opposite of all that, it skips all boundaries and tramples over all the rules that are set. For example, labels for chutney were all made by the same principle: the picture of peppers and classic typography. I have tried to do something with similar principle, but with the introduction of a bit "strange" illustrations and typography.

    Cvece zla's packaging is designed to leave a strong impression on a potential buyer. Avoided most of the rules that are normally used to create the package as a realistic depiction of the product, but is shown as an abstraction or stylization of art. At first glance, it sees as chaos, until you see well and you enter into details of illustrations. Illustrations are made of collages of old illustrations of flowers, vegetables, fruits and birds, while in the background are scribbles that describe the tastes that is in the jar. Of course, the description of those scribbles you can only connect with taste when you try any of the products of Cvece zla. Typography is blended together with illustrations so together they form a single unit and convey information to the consumers. This whole "mess" is framed by a simple and slim frame that gives the label a certain tone of sophistication and elegance.