• Creative Agency: Openmint
    Project Type: Produced, Commercial Work
    Client: JAF TEA
    Location: Moscow, Russia
    Packaging Contents: Tea
    Packaging Materials: Tin-plate

    Single Estate is the new limited edition collection of the premium Ceylon tea launched by the Jaf Tea brand.

    The brand has more than 70 years of unique experience, it’s widely known all over the world for superior tea quality and outstanding taste.

    The teas for Single Estate collection have been expertly selected by experienced craftsmasters to immerse the customers into the tea taste’s world even more deeply. The essence of the packaging is to share all the information about the tea: grade, growing region with point on the Ceylon map, elevation, tasting notes and strength. This way the bun-fighting process becomes even more enjoyable and conscious.

    For the design of this collection we were inspired by the colonial spirit, which demonstrates loyalty to traditions and deep historical roots of the tea production in Ceylon. In spite of the vintage style the tins look very modern due to the bold typography.

  • Creative Agency: Our Revolution
    Project Type: Produced, Commercial Work
    Client: Cut Ground Coffee
    Location: Sydney, Australia
    Packaging Contents: Coffee
    Packaging Materials: Biodegradable coffee bags

    Cut Ground Coffee is a boutique blend brand with a distinctive, rich taste that prides itself on using ethically sourced beans of the highest quality. By building lasting relationships with plantation farmers and understanding the local communities in which the plantations exist, Cut Ground Coffee is able to deliver coffee that not only tastes good but also truly makes a difference.

    Cut Ground Coffee was set to enter a retail landscape saturated with other coffee brands. Cut-through branding and packaging was needed in order to set them apart and highlight the genuine story and good ethos behind the brand.

    The creative concept was informed by the coffee plantation process and inspired by the brand name. Every 3 years the cropping of the coffee plant is almost cut to the ground to encourage vigorous growth, however, in contrast to other plantations, they are shade-grown shrubs. This prevents clear-cutting of forests for full-sun plantations and less damage to the environment. The plantations are visibly more colourful with organic shapes, dense patterns of the leaves and rich textures throughout. All of these aspects are reflected in our packaging design to help communicate the brand story and their ethos.

    Once in the cup, it is clear by the flavour that Cut Ground Coffee is exceptional in taste and quality. The refined and elegant execution of the brand marque stands in strong contrast to the more rugged, rougher designs in market and acts as an official stamp to endorse its origins and the clarity of its product.

  • Art director, calligrapher, designer: Pavel Drakunov
    Illustrator: Victor Pushkarev
    Project Type: Produced, Commercial Work
    Client: Point-art
    Location: Russia, Moscow
    Packaging Contents: Hookahs
    Packaging Materials: Paper cardboard

    In most of the stores selling hookahs they are unpacked and it is very difficult to attract the customer's attention . We decided that the seller of the store will be our First Clint. So he will see the package and love it. Only then he will faithfully recommend hookahs to the customers. The basis of the aesthetics was taken from package of expensive alcohol. Calligraphy and unique illustrations will attract attavtion and break stereotype, claiming the product unique. Besides the package will work well in the Internet, where high-quality pictures will attract attention also.

  • Creative Agency: noon design+branding
    Photographer: Iraklis Soliopoulos
    Project Type: Produced, Commercial Work
    Client: Vertzamo
    Location: Thessaloniki, Greece
    Packaging Contents: Wine
    Packaging Materials: Paper

    Noon design+branding redesigned a trilogy of wines that are produced in Lefkada, a cosmopolitan island in the Ioanian Sea, close to Odyssea's Ithaka and known from the Homeric epics as Nirikos.

    The Vertzamo wines -named after the name of the winery- are made with indigenous grape varieties that carry the 4.000 years history of the island. Inspired by this, we illustrated the white cliffs of the coasts, the ancient ruins and seashells, that were printed with glossy black color and metallic foil on the new labels of the Vertzamo wines.

  • Creative Agency: Damir Design
    Creative director: Damir Midžić
    Designer, Illustrator: Adnan Suljkanović
    Photography, Photo editing: Samir Sinanović & Damir Midžić
    Project Type: Produced, Commercial Work
    Client: Bihaćka Pivovara dd
    Location: Bosnia & Herzegovina
    Packaging Contents: Carbonated beverage with fruit pulp
    Packaging Materials: Glass

    One of the leading brands on the Bosnian and Herzegovinian market is Lipa water. The client decided to grow Lipa brand into two sub-brands: Lipa Pulp and Lipa Ice Tea. Lipa Pulp is carbonated beverage made from concentrated fruit juices and containing fruit pulp. The task was to design logo and eye-cathing label designs for for orange, pink grapefruit and lemon juice. A pattern of decorative lines and shapes have been manually drawn to boost the feeling of nature and instant refreshment. Altering the colors, three different tastes, flavours and moods have been created. The typography has straight lines but also slightly calligraphic and organic look. Black ribbon enhances the feel that this product belongs to premium category of carbonated beverages.

  • Brand design: Openmint
    Brand strategy and project management: Jane Butyrina
    Creative Strategy: Alexander Brener
    Copywriter: Dina Silkina
    Photography Olga Pogorelova
    Project Type: Produced, Commercial Work
    Client: Jacote Kids & Gifts
    Location: Moscow, Russia
    Packaging Contents: Kids Wear
    Packaging Materials: Carton, Paper

    Jacote Kids & Gifts is a children fashion knit house based in Russia. The brand is positioning on low-premium segment and produces clothes, accessories, toys and gift sets for kids. The basic phylosophy of the brand is contained into a slogan 'World connection is knitted neatly', which means that knitted threads, the scene of freedom and the knowing of limits, the cozy clothing and warm relationships are interlaced into a single story.

    Our task was to create the visual identity system and the concept for the packaging set.

  • Designer: Broklin Onjei
    Project Type: Student Project
    School: Art Institute of Vancouver
    Course: Dimension Design
    Tutor: Anne Ahmad
    Location: Vancouver, Canada
    Packaging Contents: Beer
    Packaging Materials: Bottle and Can

    Duchy of Cornwall Brewery is a fruit beer producing line establish by the Duchy Home Farm, run by the Duchy of Cornwall.

    The task for this class project was to create a conceptual contemporary design for a new alcoholic product with a distinct and memorable brand name, logo and packaging design that go along with the concept statement. The Cornwall location was chosen because of it organic farming and cultivation.

    For the initial mockup, I brought into history of the Duchy of Cornwall by illustration and some royal words to present the label design for the bottle, neck label and the box design with the concept/theme to go with the bottles. The idea of the illustrations wasn’t made to look modern but just lines to portrait a historical feeling.

  • Designer: David Matos
    Project Type: Produced, Commercial Work
    Client: Quinta das Almoinhas
    Location: Berlin, Germany
    Packaging Contents: Extra Virgin Olive Oil
    Packaging Materials: Glass Bottle

    Sentos is an early harvest superior quality Extra Virgin Olive Oil produced in small quantities by the Quinta das Almoinhas, a beautiful piece of land located in Muxagata at the heart of the Alto Douro (DOC) wine region in Portugal. Sentos is named after the Proto-Indo-European word meaning path, a path its producers started last year.

  • Creative Agency: Pearlfisher New York
    Founder and CCO: Jonathan Ford,
    Pearlfisher Founder and CEO: Mike Branson,
    Pearlfisher Head of Strategy: Karen Schnelwar,
    Pearlfisher Creative Director: Hamish Campbell, Pearlfisher
    Design Director: Matt Sia, Pearlfisher
    Head of Business Management: Teres Rodney, Pearlfisher
    Business Manager: Rachel Cobian, Pearlfisher
    Location: USA

    Pearlfisher New York has redesigned beloved ice cream brand, Blue Bunny.

    Pearlfisher New York has created the new tone of voice, brand architecture, identity and package design for ice cream icon Blue Bunny, enriching the brand’s heritage by infusing it with a distinct sense of fun to forge deeper connections with customers. The iconic brand now shines through the freezer door as the most playful and celebratory choice.

    Blue Bunny is the signature brand of Wells Enterprises, Inc., a Midwestern company founded over 100 years ago by Fred H. Wells which remains to this day a privately held, family-owned company. Recognizing that it was time for a brand refresh, Blue Bunny challenged Pearlfisher to visually revitalize the brand in a modern and unexpected way, ultimately to reassert Blue Bunny’s iconic status.

    Blue Bunny is, at the core, a playful and lively brand. To visually inject the brand with fun and moments of delight, Pearlfisher Design revisited one of the most integral elements of Blue Bunny’s identity – the logo – originally inspired by a child’s love for the blue bunnies in a 1935 Easter time department store window. Hand-drawn to take cues from simpler times, the new logo heroes the “B,” which takes the shape of the bunny and can stand-alone to represent the brand.

    Alternatively, it can take the place of both “B”’s in the name. The relevance of the letter has been further developed with the creation of custom “B”-shaped chocolate candy inclusions that are now available in the brand’s signature flavor, Bunny Tracks ice cream.

    Another key equity of the brand is the color blue. It was central in Pearlfisher’s strategic approach to preserve this part of their heritage – after all, the color is in the name. The fresher, more appetizing hue of blue reinforces Blue Bunny’s point of difference as the most delightful choice.

    Committed to delivering on the brand’s playful positioning, Blue Bunny improved their existing flavors and developed new ones to coincide with the brand’s re-launch. To highlight the quality of the ice cream inside, the teams opted to use see-through containers, ensuring that the brand is, quite literally, being transparent with consumers.

    Matt Sia, Pearfisher New York Design Director, said of the redesign, “We were thrilled to redesign such a beloved All-American brand. This is a brand that many of us grew up with, know well, and love. The resulting design has re-infused Blue Bunny with joy – and reasserts its iconic status front and center in the freezer aisle.”

  • Designer: Yen Vy Vo
    Project Type: Student Project
    School: Dawson
    Course: Packaging
    Location: Montreal, Canada
    Packaging Contents: Pasta
    Packaging Materials: CardStock

    The packaging design features a graphic language system that can grow with the product line. These graphic elements are taken from the forms and shapes of different types of pasta.

  • Creative Agency: Pivot
    Creative: Romina Kuppe
    Creative Director: Liz Schwartz
    Copy Writer: Ross Freedman
    Account: Heather Bult
    Project Type: Produced, Commercial Work
    Client: Hello Delicious! Brands
    Location: Chicago, USA
    Packaging Contents: Popcorn, Fruit, Nuts
    Packaging Materials: Matte Plastic

    What happens when you have a great product, but the packaging is confusing and the name more so? Sales suffer. That’s exactly what was happening when our client reached out to us for a timely refresh. The Brittle Me This brand was causing a bit of confusion on shelf because the product—a pressed, sticky caramel and popcorn-based treat—wasn’t exactly brittle. What’s more, the packaging didn’t make it clear that the product was a guilt-free, healthy and delicious snack. So, we went back to the drawing board, re-imagining what the product could be, and refocused the offering. Renaming it Popcorn Thins drew an immediate connotation with consumers, and the whimsical packaging redesign underscored the fun element of snacking. We also provided merchandising solutions in club and retail stores and even illustrated characters used on bag.

  • Creative Agency: Hired Guns Creative
    Printer: Westkey Graphics
    Photography: Sean Fenzl
    Project Type: Produced, Commercial Work
    Client: Driftwood Brewery
    Location: Nanaimo, Canada
    Packaging Contents: Beer, Nixe tears
    Packaging Materials: Glass, vinyl

    For our rebrand of Driftwood Brewery’s Gose – a rare style of wheat beer originally brewed with the slightly salty water of its namesake river in Germany – we developed a narrative based on the Nixes of German folklore, river-sprites who would lure sailors to their death with beautiful song. We illustrated our water spirit with a spectral purple complexion, emerging moonlit from the deep, dark waters that conceal her wicked grin. Her sinister aspect creates narrative tension as she wades under her dramatic counterpart, the mournful title: Cry Me a River.

  • Designer: Merril "Moyl" Cledera
    Project Type: Concept
    Location: New York, USA
    Packaging Contents: Fast Food

    Retro design with modern and minimalist aesthetic; Bukhari script by Indonesia’s Mikrojihad Inc., friendly color scheme, and simple, well-defined, iconography offer a fresh and innovative brand image consistent with established industry norms. Color choices (blue, yellow, red) evoke joviality, invitation, and appetite.

    What's Unique?
    The intense use of color combination with a minimalistic aesthetic.

  • Company: Wheelys Café
    Designer: Helena Melander
    Manufacturer: Stefan Skoglund
    Project Type: Produced, Commercial Work
    Location: Stockholm, Sweden
    Packaging Contents: Raw Chocolate
    Packaging Materials: Paper and coloured foil

    Wheelys Café, a Swedish Y Combinator startup operating hi-tech organic bike cafés in over 65 countries. Wheelys idea is simple: to lower the threshold for young people to start their own café. We are currently working on creating our own line of superfoods, one of the products we’ve just finished is raw chocolate.

    What's Unique?
    Most raw chocolates have a earthy color scheme and "eco-friendly" look, we decided to do the opposite and instead create a punchy and colourful design that stands out among the rest.

    In creating this packaging design we had to consider the very small size on these chocolates, they're only 50g per bar which gave us less space to work with. We also had to consider picking the right foil to match the packaging since it's an open design.

  • Creative Agency: Positivity Branding
    Project Type: Produced, Commercial Work
    Client: Hagelswag
    Location: Amsterdam, The Netherlands
    Packaging Contents: Chocolate
    Packaging Materials: Glass

    The Dutch eat chocolate sprinkles on bread for breakfast, an everyday treat too good to keep in Holland. So Positivity Branding was asked to create a premium brand to help bring this unique Dutch breakfast tradition from Amsterdam to New York, and then on to the rest of the world.

  • Creative Agency: P. S. Art Design Studio
    Creative Director, Designer: Alexander Stepanets
    Illustrator, Character Designer: Victoria Plotnikova
    Project Type: Produced, Commercial Work
    Client: Марічка
    Location: Kharkiv, Ukraine
    Packaging Contents: Green Tea with Pieces of Fruits and Berries
    Packaging Materials: Carton

    For Green Tea Set Packaging Design used hand drawn illustrations, which create warm and jolly image with some naivety. Character design allows to reveal incredible taste of tea, while revealing the emotions of pleasure from the tasting of tea. The illustrations technique is color pencils on watercolor paper, such decision allow to emphasize real "hand drawn" and focus on the velvet texture of images. For each package design used different color decision in warm colors, so that to show difference of content and in the same time do not loose unity of perception of design of the set. All design is work on illustration and creates a single impression: inscriptions and backgrounds are also part of illustration.

  • Creative Agency: Metsä Board
    Project Type: Produced, Commercial Work
    Client: Victorinox
    Location: Shanghai, China
    Packaging Contents: Multi-Purpose Knife
    Packaging Materials: Metsä Board’s fully coated folding boxboard- Carta Elega

    Metsä Board Packaging Services created and developed the structural and graphic design for Victorinox, while also assisting their purchasing team in connecting directly with trusted and long-term printing partners for the quotation and pre-production of the approved packaging solution. Victorinox packaging was printed and assembled at the end of May 2015 and sold in the market starting June 2015.

  • Designer: Atir Singer
    Project Type: Student Project
    School: Bezalel Academy of Art & Design
    Course: Packaging
    Tutor: Adlai stock
    Location: Israel
    Packaging Contents: Arak
    Packaging Materials: glass

    We were asked to design a brand of Arak bottles (Arak is kinda the local Mediterranean vodka). The main idea behind my Arak brand is the target audience witch they are Observant Jewish 'punks' called "arsim". On the wrappers you see famous rabbis and kashrut certification that imply on target audience.

  • Creative Agency: mousegraphics
    Project Type: Produced, Commercial Work
    Client: Uni-president enterprises
    Location: Athens, Greece

    The briefing:
    "We need to revisit our packaging design for bottled coffee, applying the name Lento and conveying the leisurely character of Italian coffee drinking."

    The target consumer:
    Mostly young consumers in China but also wider audiences worldwide

    The design:
    We retained the Italian coffee maker container which references the legendary Bialleti pot and we worked on creating a new logo and the respective packaging application. The "Lento" word is morphed through creative typography : carefully adding visual elements to each Latin letter we make the sum a new and original image, which pays respect to Chinese logograms and their wealth of symbolism. We cleared the container surface and stressed the use of silver color as in the original Italian design pot. The Lento logo is capturing full attention spread as it is on the bottle front while small coffee drops suggest a delicious splash of the thick and rich espresso coffee essence as well as the slow time of its savouring. Macchiato and Latte variants are distinguished by the milky white surface of the latter. Containers were designed especially for the 'drip coffee' and 'coffee beans' categories, following the same principles.

  • Creative Agency: bluemarlin
    Project Type: Produced, Commercial Work
    Location: UK

    A sense of cheekiness and fun thrives at the root of award winning brand design consultancy bluemarlin’s latest designs with leading yoghurt brand the Coconut Collaborative.

    Coconut’s health benefits have been highly publicised over recent years and the Coconut Collaborative are a brand at the forefront of this movement with their free from dairy yoghurts, ice creams and desserts. Their soon to be launched products include the quirkily named Snowconut sticks and Little Coconutter lollies.

    The Coconut Collaborative, launched by Gü founder James Averdieck and lifestyle coach Steve Bessant, challenged bluemarlin to create a design that would offer something ownable and different from other coconut competitors.

    The new designs for the Snowconut sticks offer a rich injection of cheeky humour and play on their ever so slightly provocative Adam and Eve illustrations. At the heart of the brand new Little Coconutter design is a coconut tree, a source of play and delight for the mischievous Coconutter monkeys. Acting as a simple link to the original design, the brand’s ethos of “everyone under one tree” strikes out vividly from the products.

    James Averdieck, Coconut Collaborative, said: "We've enjoyed working with bluemarlin on this project and they've really understood our brand. They have shown a really good insight of creativity and responsiveness on this project."

    Ian Catling, Creative Director, bluemarlin UK, commented: “The Coconut Collaborative is an ambitious, young spirited, challenger brand, which we were very excited about working with. Their current brand illustrations strike out from the shelf and the challenge to help them create designs for these new and extended product ranges really struck a chord with us at bluemarlin.

    “We thrive on working with brands looking to make that leap of faith in their designs, with a human driven and sustainable approach as its core. We can’t wait to see these new products coming to life in stores soon.”

  • Creative Agency: Dharma Estúdio Criativo
    Project Type: Produced, Commercial Work
    Location: Bento Gonçalves, Brazil

    The smithy brings us to the history of the traditional family Bertolini in Bento Gonçalves / RS, craft the first immigrants played in the city.

    Through illustrations, represent the tools used at the time of blacksmiths and associate of variety of first-rate wines.

    Tradition and history are together in the visual identity that make up the special selection of wines for the cellar Bertolini.

  • Creative Agency: Mô Kalache Design
    Location: Barcelona, Spain
    Packaging Contents: Ice cream
    Packaging Materials: Paper, Foil

    Just in time for summer, Muse Chocolate Concept is celebrating with a colourful and joyful line of ice cream packaging.

    We wanted the design to be elegant & fun, maintaining the high quality standards of the luxury chocolate shop and incorpoarting rich summer graphics, patterns & colours. Enjoy your summer everyone!

  • Designer: Michał Wedlechowicz
    Project Type: Tutorial
    Location: Poland
    Packaging Contents: Whisky
    Packaging Materials: Paper

    This project was created for multimedia course of packaging design

    What's Unique?
    The box and the label has been designed with two Pantone colors. One of them is gold paint number 871C. In the process of prepress, illustration of baron was marked for embossing.

  • Designers: Hyun Yun, HaeChan Jung, YeonHee Choi
    Project Type: Student Project
    School: Kaywon University of Art & Design
    Course: Digital Media Design
    Tutor: Wonchan Lee
    Location: Seoul, Korea
    Packaging Contents: Skin, lotion, ampoule, serum, cream, flower oil
    Packaging Materials: Paper, plastic

    Hanemi is a Japanese-themed cosmetic brand. Hanemi means blooming flower, or a bright smile that blooms like a flower. We designed our product containers to deliver our story.

    The line illustration on the cosmetic package describes a village from the story. Each glass container has a label with a word and an illustration that describe one of the five stages of the flower growth, and the red flowers on the containers express warm, and profound traditional color of Japan.