• Creative Agency: mousegraphics
    Project Type: Produced, Commercial Work
    Location: Athens, Greece
    Packaging Contents: Flour

    The briefing: "We need extensive re-branding and a new packaging of a traditional, and well respected in Greece, series of flour products known as "Mills of Saint George "

    The target consumer: Adult consumers of any age who either knew the product or are now introduced to it.

    The design: Faithful to our approach of an "honest" design we moved away from the existing packaging approach and started by designing a new logo that references the name of the brand with deliberate economy of means and simple outline. We were inspired for our packaging concept by a phrase used for the most popular type of flour which is taged as "suitable for all uses", and our client's control process known as "experimental bakery": we actually baked a series of dough shapes using the flour "Mills of Saint George" outsourcing the creative input of sculptor Martha Foka. We photographed and let their appetizing images (dough shaped as a moulding tool, as kneaded sweets, pizza slices, angel cookies) become the basic argument of our design as they are layed on monochromatic backgrounds of soft and soothing hues. In the very choice of shapes and images flour is an ingredient that is a basic tool for easily malleable and tasty foods, a precious nourishment, the stuff of dreams, a critical component of the joy that friends share and the memories families share.



  • Creative Agency: Ural Branding Company
    Project Type: Produced, Commercial Work
    Client: Glazov Distillery
    Location: Russia, Ekaterinburg
    Packaging Contents: Alcohol, Vodka
    Packaging Substrate / Materials: Glass, Paper
    Printing Process: Holography

    Branding agency Ural Branding Company decided to "prepare a sleigh during the summer" and implemented an unusual, winter project for a large distillery "Glazovsky.” The agency has developed a limited design version of Lednik vodka called "Arctic Edition”

    To see one of the most attractive phenomena on the planet - the northern lights - you need to warmly dress and go closer to the Arctic Circle. Or just pick up a bottle of Lednik "Arctic Edition" and see on the label a bright glow and beautiful overflows, performed by specialists of the Ural Branding Company with the help of holography. The color scheme of the package corresponds to the natural: it is purple, green and blue. The radiance is framed by the "branded" contours of the mountains.

    Vodka Lednik "Arctic Edition" in the new "shining" design is available in the largest retails of Russia since of June. The volume of the product is 0.5 liters, the strength is 40 degrees. Laboratory technicians and technologists of the Glazovsky plant have developed a unique recipe for vodka, adding cloudberry berries to the product.



  • Creative Agency: Kingdom & Sparrow
    Project Type: Produced, Commercial Work
    Client: Bitter Union
    Location: Falmouth, England
    Packaging Contents: Bitters
    Packaging Substrate / Materials: Paper
    Printing Process: Digital printing

    Bitter Union is a range of delicious, natural, hand-crafted bitters that unites flavours. By adding just a couple of dashes it helps balance a gin and tonic, turn a whisky into a cocktail or even make a soft drink something special.

    Their brand needed to sing about the truly artisan and micro-batch nature of their product, whilst still emphasising the fantastic quality of this premium product.

    We created a logo that was balanced, clean and modern to sit on a textured background flecked with gold foil. The gold reflected the little dashes of bitters and adds a playful quality to the label. We also added embossing to one side making this a beautifully tactile label.

    We added bold colour to give the flavour range stand out and show just how much a small drop can change your drink.



  • Designer: Raul Jaramillo Bustamante
    Project Type: Produced, Commercial Work
    Client: Licola
    Location: Guayaquil, Ecuador
    Packaging Contents: Margarita drink, vodka punch
    Packaging Substrate / Materials: Glass
    Printing Process: Flexography

    Santé. A soft liquor focused on the market of young consumers. The design focuses its visual / communicational impact on the use of the letter "S", easy to recognize and read. The dynamic and spontaneous strokes reflect the vibrant feeling of youth. In contrast the use of a "slab serif" typography facilitates reading and plays in contrast, I repeat, with the dynamic of the design. Proposes balance.



  • Designer: Raul Jaramillo Bustamante
    Project Type: Produced, Commercial Work
    Client: Licola
    Location: Guayaquil, Ecuador
    Packaging Contents: Coffee liqueur
    Packaging Substrate / Materials: Glass
    Printing Process: Flexography

    Coffee liquor. Focused on consumers of refined tastes. The design is based on the ancient legend of Avalon. It intends to bring to the contemporary context the ancient symbols and characters of the legend. The fairy, the sword and the heraldic symbols. Minimalist, basic. To report the history in brief traits praising the imaginary of the legend.

    What's Unique?
    Narrate the story in brief features enhancing the imaginary of the legend. The whole design revolves around the shield that represents the values and characters of the legend.



  • Designer and art director: kissmiklos
    Photographer: Eszter Sarah
    Project Type: Produced, Commercial Work
    Client: Pastor Winery
    Location: Szekszárd / Hungary
    Packaging Contents: Wine
    Packaging Substrate / Materials: Paper, glass
    Printing Process: Digital printing

    Wine labels for Pastor winery’s Merlot Reserved, Bistro Cuvée, Kadarka, Blaufränkisch and Birtok Cuvée.

    Pastor winery's bottles have a very minimalistic approach, this detail comes from our everyday lives, clothing labels. This little piece of label makes the wine bottles to stand out from the sea of other wine bottles in shops. We are use this design since 2012, when I created the Pastor identity.



  • Creative Agency: Hired Guns Creative
    Photography: Sean Fenzl
    Project Type: Produced, Commercial Work
    Client: Mill Street Brewery
    Location: Nanaimo, Canada
    Packaging Contents: Beer
    Packaging Substrate / Materials: Cardboard, glass
    Printing Process: Offset

    The task for Mill Street Brewery’s new Summer Brewpub Pack was to create a mix-pack celebrating the 150th anniversary of Canada – a rare opportunity and challenge, given the number of breweries all working on the same concept, and all at the same time. Rather than celebrating the flag and its colours, Mill Street wanted to highlight a collection of beers brewed at their four brewpubs spread across the country.

    We decided to focus on the beautiful land and its iconic wildlife, all drawn in a classic illustration style, mixing flat and 3-D elements to interact with the typography and give the box a playful sense of perspective.

    To showcase Mill Street’s presence across Canada, we designed four new beer labels, focusing on each brewpub’s signature recipe. With such different architecture from town to town, we decided to highlight the locations by putting the brewpubs front and centre, illustrated in a graphic one-colour style, with an additional pop of red for each building’s Mill Street sign. Tying together the lineup, we used design elements from luggage tags to emphasize the cross-Canada theme.



  • Designer: Kamil Kowalczyk
    Project Type: Student Project
    School: Cork Institute of Technology
    Course: Visual Communications
    Tutor: Maureen Roe/ Steven Young
    Location: Cork, England
    Packaging Contents: Dry Pasta
    Packaging Substrate / Materials: Glass/Paper/Plastic
    Printing Process: Digital Printing

    During my second year of Visual Communications at the Cork Institute of Technology, I was given the task of creating a brand that is ethical, aware of the current environmental issues, with a focus on locally sourced produce, reusable materials as well as a very well informed packaging design for its Pasta range.

    Upon creation of the brief I tackled points such as strategy, market, target consumer and what the overall outcome is expected to be. These points helped me to create the most suitable design for the given brief.

    Ultimately the challenge was to portray a high-end, exclusive product to an appropriate audience, to drive the initial sale.

    For the prototypes I used Voss water bottles, simply because of the shape. It is different, unique and more exclusive than a conventional pasta bag. This also allows the user to keep the previously cooked pasta in the same container, or else use it for storing something completely different, giving the product an environmentally friendly factor. Each type of pasta is stored in the same container, however they are color coded based on their flavors. This unusual (for pasta) shape grabs the attention of the buyer, and the minimalist design gives it an edge over the competitors on the market.



  • Creative Agency: Design Studio 43'oz
    Creative Director: Alex Kodimsky
    Project Type: Produced, Commercial Work
    Client: Bosca
    Location: Chisinau, Moldova
    Packaging Contents: Wine
    Packaging Substrate / Materials: Paper, glass
    Printing Process: Flexographic printing

    When company with a 186-year history of producing sparkling wines makes a decision to release the first series of aged still wines, the visual design of a product should fully correspond to the importance of such an event. Therefore, when the Italian company Bosca appealed to our studio for developing a package design for their new product Stories of Italy, we focused on finding a solution that would adequately reflect the nature of a new line and emphasize its continuity with respect to the rich history of the manufacturer.

    The main source for inspiration was directly the method of storing bottles of still wine in cellars of Bosca, which differs from the traditional method for sparkling wines using special shelving. The visual rhythm of the round bottoms of bottles stacked on top of each other, formed the basis for ‘Stories of Italy’ packaging design and served as the main styling element of the label. The gold dot pattern at the bottom of the label and a cap - serves as a direct visual reference to the rows of bottles stored in the old cellars of the Bosca winery. This strict element dictates the consistent stylistics and laconic font solutions that were applied in the design of a label.

    The general spirit of the developed visual design of Stories of Italy wines can be characterized as laconic, consistent, and at the same time quite modern, up-to-date. Each detail of the label underscores the high quality of the product and the company's long history, which remains relevant to this day. Even with a quick glance at the bottle, the potential consumer perceives the product as a quality exclusive wine from the eminent European manufacturer.



  • Creative Agency: Brandiziac
    Art Director: Darya Medvedeva
    Designer: Darya Panasova
    Creative Director: Artem Shutov
    Project Type: Produced, Commercial Work
    Client: MKI
    Location: Russia

    Challenge: Redesign of children product label, including logo and character.

    Idea: Kinetic sand is a unique material for children’s creativity. “Dobr Bobr” is not just for children’s development and entertainment but is also for gathering together the whole family, as it implies parents’ involvement in the play. This is why we came up with the idea that character “Dobr Bobr” (Kind Beaver) would be an expert in children’s upbringing, an aid to parents and a desired children’s toy at the same time.



  • Designer: Shaked Ginott
    Project Type: Student Project
    School: Bezalel Academy of Arts and Design
    Course: Package Design
    Tutor: Adlai Stock
    Location: Jerusalem, Israel
    Packaging Contents: Tools for prickly pear picking
    Packaging Substrate / Materials: Wood, paper
    Printing Process: Digital printing

    The Hunter/Gatherer is the perfect kit for picking prickly pears. The kit contains all of the essential tools for the Israeli traditional harvest ritual:
    - metal can
    - compact screw wood-stick
    - protecting gloves
    - knife

    For the modern picker, a pair of tweezers and a thermal bag are added, all of the above promise a joyful experience of picking, with minimum harm caused by thorns. Though the ritual is well known among the elder locals, and stories about it pass through generations, the kit contains a guide, explaining how to pick the fruit.

    The design of the packages is based on 6 different patterns, each illustrating a tangle of sabra, featuring unique elements that represent each specific tool. The saturated pattern is balanced by clean white straps and poplar wood surfaces.



  • Creative Agency: 2S Global Design
    Creative director: Sophie Schott
    Artistic director: Florence Beziès
    Project Type: Produced, Commercial Work
    Client: Hebrard
    Location: France
    Packaging Contents: Wine

    Creation of a crest for the brand, expressing the terroir, the climat and the historic roots of the House. A concept that breaks the classic colour codes of the sector to bring legibility to the complex universe of Bordeaux wines.



  • Creative Agency: 2S Global Design
    Creative director: Sophie Schott
    Artistic director: Florence Beziès
    Project Type: Produced, Commercial Work
    Client: Chateau du seuil
    Location: France
    Packaging Contents: Wine

    Château du Seuil en Provence is a 55 hectares vineyard located on the sunny slopes in the center of the appellation Coteau d'air in Provence. Great wines from Provence rosés but also white and red ones.

    A concept around a view of the garden from the sky to create a brand code distinguishing itself from its main competitors in the region. Declination of this new identity on any communication media, starting with the design of the whole wine range. Manufacturing recommendation. Choice of an identity bottle standard. Work on the label shape. Textured and gilded paper with brand code.



  • Creative Agency: Fabula Branding
    Project Type: Produced, Commercial Work
    Client: Belarusian Production Company
    Location: Minsk, Belarus

    Fabula Branding: new "Wish" juice trademark for the Belarusian Production Company.

    Fabula Branding undertook a comprehensive development of the trademark "Wish" (naming, logo, packaging design) for the Belarusian Production Company.

    The brightness and emotionality emerge as the dominant features of the brand. The name “Wish” is eloquent, concise, and memorable, and it indicates more than just a need to satisfy physical thirst or desire to own a product. It is a symbol of the thirst for life, the desire to feel every moment and every taste to its fullest. This link forges associations of joy, pleasure, fulfillment of desires and forms a positive image of the brand.

    The appropriate mood is supported by all the design elements: a broad font of the logo, bright warm colors, appetizing and juicy images of fruits, and an imitation of a wish board (inspiring photos and stylistic, handwritten notes inspiring to follow a dream). The inserted communication increases buyer's contact with the packaging and makes interactions with the brand more personal.



  • Designer: Belén Paoletti
    Project Type: Produced, Commercial Work
    Client: Aires de Mendoza S.A.
    Location: Mendoza, Argentina
    Packaging Contents: Olive oil, Olives, Olive paste
    Packaging Substrate / Materials: Paper
    Printing Process: Digital Printing

    Cava del Oliva is inspired by their first quality raw material. Just like in the old herbarial books can be closely observed the characteristics of this before mentioned.

    In addition, Aires de Mendoza S.A. agro-industrial development is to have the least environmental impact possible. The climate and soil conditions, the antiquity of the olive-trees, it's care and the environmental responsability, allow them to obtain a raw material of excellent quality, constant and sustainable over time.



  • Creative Agency: TheSign*
    Art Director: Garegin Martirosyan
    Project Type: Produced, Commercial Work
    Client: Terev Foods
    Location: Yerevan, Armenia
    Packaging Contents: Honey, Compote
    Packaging Substrate / Materials: Paper, glass
    Printing Process: Digital printing, Foil stamping

    TheSign* branding agency has developed label design for organic products of TerevFoods under Mountain Spirit brand. Armenia is mountainous country and Armenian beautiful mountains have become inspiration for us. 90% of territory of Armenia lies 1000m above the sea level, and numerous eco fruits and berries are growing here.



  • Creative Agency: TheSign*
    Art Director: Garegin Martirosyan
    Designer: Lilit Malkhasyan
    Project Type: Produced, Commercial Work
    Client: Vayk Group
    Location: Yerevan, Armenia
    Packaging Contents: Wine
    Packaging Substrate / Materials: Paper, glass
    Printing Process: Offset printing, Foil stamping

    The structure of Armenian round cupola churches is similar to pomegranate outline. Small intervention and see what we have got!


  • Creative Agency: arithmetic
    Project Type: Produced, Commercial Work
    Packaging Content: Candles
    Location: Canada

    ON PACKAGE DESIGN AS GIFT-GIVING
    Materiality was so important to us: the tactility of how these boxes feel. We’ve always looked at packaging as gifts. We love picking out gifts for people, but we give enough gifts to ourselves. Since we are consumers, we naturally buy things— so what better way to utilize the skill set of packaging, than to help people gift something to themselves?

    We look at a box as not just a vessel to protect—that is one function of it for sure, to keep the object safe—but how can we make the box look like a gift in a store, and then behave like a gift later on? Say you bought a candle for yourself because it looked interesting or pretty in the store. When you take it home and open it, you’re forced to have a moment with yourself: with the string tied around the washer, it’s a forced slowness. You can’t just rip it open and throw it away. Instead you start to feel the preciousness of the product, and your personal experience with it. As you open the white box there’s a build-up, and that surprise splash of colour inside offers a pleasant surge of delight.



  • Designer: David & Vsevolod
    Project Type: Concept
    Location: Moscow
    Packaging Contents: Cookie with cannabis
    Packaging Substrate / Materials: Plastic
    Printing Process: Foil stamping

    The largest museum in the Netherlands, the Rijksmuseum in Amsterdam, announced the Rijksstudio Award. The creation of cookies with cannabis on the basis of the collection of the Rijksmuseum. Good mood is guaranteed.

    What's Unique?
    Why tourists go to Amsterdam? Of course, for cheese, tulips and wooden boots-clobs. However, it's not a secret that many visitors to the Dutch capital come here to smoke legal grass. The designers have developed a series of "Won Der Cookie- cookies with cannabis" packages. The design was based on the "mood-smile". Hence the main bright colors on the package and smiling portraits from the main national museum in the Netherlands - Rijksmuseum. Designers have implemented modern technologies FaceApp, to create "smiling portraits"


  • Label Manufacturer: Royston Labels
    Photography: Alex Bibby
    Project Type: Produced, Commercial Work
    Client: Redsmith Distillery
    Location: UK
    Packaging Contents: London Dry Gin

    The Redsmith Distillery was only opened a year ago, but in that time its signature creation, Redsmith London Dry Gin, has been awarded Classic Gin of the Year. The gin itself is notable for its smooth texture and citrus notes – but there’s also much to praise about its eye-catching label.

    Manufactured by Royston Labels on one of their combination presses, the label was printed on a super white textured material with a black finish and boasts embossed hot foil branding. The rich copper red used here is mimicked with an ink and features again on the inside of the label, where the Redsmith logo is set against a lively pattern of monochrome circles. This striking background swirls and swells with the movement of the liquid, creating a truly unique visual effect.

    The label was commissioned by Redsmith distiller Wayne Asher after he met with Royston’s Technical Sales and Innovations Manager, Phil Bradnam, last year. In his own words, Asher “realised that Royston had the capabilities to produce the Redsmith labels as they were intended”.

    Of course, while the finished label might ooze effortless style, the Royston Labels team were put through their paces during production. Black and copper inks had to be printed on the inside of the label without compromising the adhesive quality, and the application of hot foil to textured material proved tricky. But from the looks of the finished label, Royston passed this particular challenge with flying colours.

  • Creative Agency: 2S Global Design
    Project Type: Produced, Commercial Work
    Client: La Maison Du Whisky
    Location: France
    Packaging Contents: Whisky

    Offering a bottle becomes an art with this packaging design, faithful to the product identity, a mix of discovery and origami. Two different folds for two different distilleries: Miyagikyo & Yoichi. Taketsuru, a combination of the Miyagikyo & Yoichi folds, since it is a blend of these two whiskies.



  • Creative Agency: 2S Global Design
    Project Type: Produced, Commercial Work
    Client: Roche Mazet (Castel Frères group)
    Location: France
    Packaging Contents: Wine

    Roche Mazet, brand of the Castel Frères group, is a family-run company which produces wines from the pays d’Oc, and shares it passion for the French soil since 1998.

    For the summer of 2017, we created an innovative box to magnify its bag-in-box range with a precise meaning and function, while remaining in line with its values: a wine of quality and accessible to the greatest.

    We chose to go beyond its practical aspect, and to bring an added value to underline its difference, and to create a shared enjoyment with the accessory. We created an innovative box, which will be used for its 7 references: 2 reds, 2 whites and 3 rosés.
    After studying everything that could have been done in this sector, we worked on several essential criteria: Make it unique as much as practical, aesthetic, and playful, matching with a wide audience in various situations.

    Aesthetic by the object’s purity and simplicity, which can be placed on any table, from the chic buffet to the summer picnic.

    Practical thanks to its carrying handle and its elevation, facilitating the service to the glasses without tilting neither the BIB nor the accessory.

    Playful by its pivoting function, which creates an effect of surprise during moments of sharing, while facilitating the insertion of the BIB and the access to the tap: an accessory that remains faithful to the spirit of the brand.


  • Co-Founder & Creative Director: Kane O'Flaherty
    Project Type: Produced, Commercial Work
    Client: PiCCOLO
    Location: London
    Packaging Contents: Baby Food

    Piccolo, the UK’s fastest growing baby food company, has recently launched its new Piccolo Pure range. The fruit puree collection comprises of four different recipes: Pure Mango, Pure Banana, Pure Stanley Plum, and Pure Williams Pear.

    Piccolo Pure is an exciting addition to the existing range of 100% organic pouches. Inspired by the Mediterranean approach to health and wellbeing, products are centred around fresh ingredients that have been lovingly prepared and shared with friends and family. The exciting new range was specially created for those important first tastes.

    The Piccolo Pure range is presented in clear packaging, a UK first in the baby food market. Co-founder and creative Director Kane O’Flaherty adds “We like being market leaders in every aspect of our business. We launched with matte pouches in March 2016 which was not a common material used within the baby food category and now we have launched with transparent pouches, also with a matte finish”.

    The transparent material of the pouch further emphasises the brands transparency on their ingredient sourcing and provenance while heightening the premium nature of the product offering. “Pure is something unmixed, wholesome, transparent, perfectly clear. We wanted these descriptors to be reflected in the packaging by showcasing the puree itself. There is nothing more pure than a single blend in a transparent pouch”. Transparency allows consumers to understand the product better by giving them added confidence in knowing what they are buying by seeing it.

    Kane concludes “The pure range are 100% single blends of one ingredient which is something we wanted to extend as an experience for the consumer. Apart from creating our sub brand "pure" we also wanted to give the range its own unique identity that lends itself to the concept of the core nature of the product”




  • Creative Agency: Michael Fischer
    Designer: Michael Fischer
    Project Type: Student Project
    School: Cork Institute of Technology
    Course: Packaging Design
    Tutor: Steven Young/Maureen Roe
    Location: Cork, Ireland
    Packaging Contents: Sauces and Dips for Seafood
    Packaging Substrate / Materials: Glass Jars
    Printing Process: Digital Printing

    During my Erasmus exchange I created packages for my self-invented restaurant-brand “Fish 'n' Dips” at the Cork Institute of Technology. Since the restaurant focuses on seafood in combination with homemade sauces, it also sells some of the dips and sauces to its customers.

    The sauces: Wild Herbs, Lemon Cream, Garlic Butter

    The dips: Parsley Tartar, Honey Mustard, Mint Jelly

    The challenge was to convey the Irish maritime atmosphere and to position the products as something unique.

    For the sauces I used a rather slim and tall glass jar with a wide opening which is more convenient for getting the content out. The dips are contained in smaller version of the same jar. Apart from that, I “color-coded” the sauces and the dips with landscape images of the rough Irish coastline and added a fish-shaped lug that also acts as a quality seal. So the jars grab your attention and it's clear that they are intended for seafood. Apart from that, the labels are reduced to a minimum size in order to show the product itself. This should make you want dipping your fish into the delicious sauces immediately.