• Creative Agency: Lavernia & Cienfuegos
    Project Type: Produced, Commercial Work
    Client: Utopick
    Packaging Content: Chocolate
    Location: Valencia, Spain

    Paco Llopis is a Master Chocolatier. An ingenious Craftsman constantly searching for new discoveries in flavors, textures and filling techniques in the world of “bean-to-bar”- an artisanal craft produced entirely under the makers control, in this case, using selected cocoa pods bought directly from local producers in Colombia and other Latin American countries.

    He came to us with the challenge of creating a new design and unique packaging that effectively communicates who he is and what he does, in other words, a design that represents invention and creativity. He already had a name for his product, Utopick: (a reference perhaps to the creators desire for unattainable perfection and, at the same time, a play on words “you to pick”). He also had a symbol, a ship embodying the spirit of adventure and representing the long voyage the cocoa pods make to reach the Chocolatier – this being the same route taken by Spanish Explorers when they set sail and first brought them back in the Sixteenth Century.

    Engaged in the task of how to package the chocolate, we transformed the symbol into an origami boat, a moment that marked the birth of our solution. Utopick package their batches by hand so we created a unique way of folding the paper to wrap the bars. This is a hands-on process which is pure and authentic, embracing the traditions of a skilled craft that is free from the restraints of automation. The paper folds to create two triangles on the front of the design, each with their own colour and texture, personalizing every bar. The packaging opens and closes in a way that makes it easy to rewrap the chocolate making it appear untouched (it’s well known that some people like to keep their chocolate addiction secret).

    We reproduced the same shapes on the bar, which is pre-cut into big triangles, once again taking advantage of the ships own geometry – the symbol of Utopick. A paper ship that’s travelled from afar.

  • Creative Agency: Lavernia & Cienfuegos
    Project Type: Produced, Commercial Work
    Client: Agriculturas Diversas SLU
    Packaging Content: Ham
    Location: Valencia, Spain

    Premium packaging for sliced Iberian ham
    EXTREM is a new brand of Iberian ham from free-range acorn-fed Iberian pigs. The company wants a place among the best brands in its category, and it needs for its sliced ham an innovative packaging, a different one from the competition.

    Their competition sells in food stores and gourmet shops, where ham is packed in cardboard or even in tins. As a premium quality and priced product, it requires an adequate packaging. The challenge was that EXTREM wanted to look different, but not to increase their prices, so we decided to look for a different shape or material within price range, but clearly distinctive.

    There is an approach we love at L&C, and it is to propose the use of materials or features from different sectors, from other product typologies, far from the “universe” of the item we are working with. This led us to think about cellulose pulp, a material used to pack eggs and also widely used as a material to protect fragile electronic products. A humble material with no semantic pollution.

    It has a low cost per unit if large amounts are manufactured. So we already had our proposal for EXTREM. A design which stands out from the competition in innovation and image, and furthermore, it has great advantages in cost and sustainability. The very material acts as a hinge, so the package is made from a single piece. It has a compulsory round window (the ham has to be displayed) made with a die of the mould, the same as the brand engraving, so there is no need for a later printing process. It is closed by means of a piece of string, a typical element in ham elaboration and presentation.

  • Check out the packaging projects of visual communication design students of Hoseo University, Korea. Not bounded by any restrictions, student projects are always full of creativity and amazing to look at.

  • Creative Agency: FP7/CAI
    ECD: Ahmed Hafez Youness
    Creative Director: Rami Elkerdani
    Graphic designers: Ayman Salah Anwar, Mo'men El Siwi, Hicham Rahma, Ahmed Samir Bedoo, Shady Allam, Mostafa Abdelmawla, Mohamed Salah, Ramy Kamel Omar, Gihad Mansour, Mohamed Elmahdy
    Project Type: Produced, Commercial Work
    Client: Sprite
    Location: Cairo, Egypt
    Packaging Contents: Soft drink
    Packaging Substrate / Materials: Aluminium

    As Egyptians, we’re always raised to know our limits. We don't like to steer far from the herd, we are mostly conformist. It's in our folklore, our proverbs and our culture. But this is not true when it comes to millennials, they redefine the norms, they know no limits, they create new culture.

    We need to encourage them to cut through the limitations, how? We will rewrite all the limiting proverbs, and give them a new meaning, a positive one, Helping sprite consumers cut through their cultural limitations and quench their thirst both literally and figuratively.

  • Creative Agency: BLOK
    Creative Directors: Vaishnavi Mahendran, Zarko Dumicic
    Project Type: Produced, Commercial Work
    Client: Global Consumer Products Pvt. Ltd.
    Location: Mumbai, India
    Packaging Contents: Mosquito Repellent - Liquid Vaporiser Refill Bottle
    Packaging Substrate / Materials: Paper
    Printing Process: Offset printing, Spot UV

    DND is a new innovation-centric brand of mosquito repellents for the Indian consumer market. The studio developed the identity and package design from its inception.

    The brand positioning focuses on family with its core message to protect & celebrate those fleeting, special everyday moments in a fast paced world, offering prevention from the disturbance of mosquitoes, to be free to enjoy quality time with friends and family. To establish the brand positioning to a mass audience, the logo references a universal, easily recognizable symbol for privacy — the keyhole. The mark when flipped on its side also draws its shape from the do-not-disturb hanger hooks found on door knobs. Brand colors are inspired by the sunset hour & tropical palette, based on the time of day & region mosquito repellents are most needed.

    For their fastest selling product, the liquid vaporizer refill, we focused on its package design communicating the brand's innovation-centric personality, and its brand positioning of total privacy to enjoy one's personal space free from mosquitos.

  • Creative Agency: BLOK
    Creative Directors: Vaishnavi Mahendran, Zarko Dumicic
    Project Type: Produced, Commercial Work
    Client: Global Consumer Products Pvt. Ltd.
    Location: Mumbai, India
    Packaging Contents: Neapolitan Chocolates
    Packaging Substrate / Materials: Paper
    Printing Process: Offset printing, Foil stamping, Spot UV

    LuvIt is an Indian youth-oriented chocolate brand. Cocoisms is the brand's Neapolitan chocolates designed as a tasting palette of 4 distinct chocolate flavours for the Indian chocolate market, having increasing levels of cocoa, i.e milk, semi-sweet, bitter-sweet & dark.

    The brand strategy was focussed on targeting a young adult demographic, that according to consumer insight predominantly consume milk chocolates in India. Our objective was to develop a package design solution that could open up the Indian chocolate market, offering new variations in flavour by generating instant curiosity & excitement among young adults to digress from their conventional consumer behaviour and explore different levels of cocoa content in their chocolate consumption. The brand nomenclature was conceptualised as 'Cocoisms', to encourage a playful ritual-like experience with the chocolates. Cocoisms is an initiation for the uninitiated, into the art of cocoa tasting, urging consumers to experiment with varying cocoa levels.

  • Creative Agency: BLOK
    Creative Directors: Vaishnavi Mahendran, Zarko Dumicic
    Project Type: Produced, Commercial Work
    Client: Global Consumer Products Pvt. Ltd.
    Location: Mumbai, India
    Packaging Contents: Pralines
    Packaging Substrate / Materials: Paper
    Printing Process: Offset printing, Foil stamping, Spot UV

    LuvIt is an Indian youth-oriented brand of chocolates. The brand newly launched a collection of pralines targeting young adults. With market research indicating that praline chocolate buyers were primarily middle-aged customers, the research pointed to exciting potential for re-introducing praline chocolates to a fresh customer demographic. Our focus & objective was to develop packaging that was fun, trendy & relatable to young adults whilst retaining the sophisticated elegance intrinsic to praline chocolates.

    We reimagined conventional praline shapes, designing 4 custom shapes inspired by precious stones, branded as LuvIt Rocks — a tongue-in-cheek pun suggesting 'great taste' while referring to their precious stone-like shapes, referred as 'rocks' in youth-speak.

  • Creative Agency: Visual Sense
    Project Type: Produced, Commercial Work
    Client: RedWillow Brewery
    Location: Cheshire, UK
    Packaging Contents: Beer
    Packaging Substrate / Materials: Aluminum

    We were tasked by RedWillow Brewery, Macclesfield to work with their existing brand marque and reimagine the perception of what a beer can should look like.

    In a saturated market, the quality and the craftsmanship of this particular beer brand needed to be reflected in the design concept of the can. The cans were required to have powerful shelf impact and be irresistible to pick up and engage with.

    The process of moving from initial sketched ideas through various design iterations to a finalised solution is always a fascinating one. This project saw the final can design align very closely to one of the original design concepts – it’s satisfying and encouraging when a client fully embraces the value of a design concept and doesn’t veer far from the original idea as the design journey progresses.

    The concept of replicating the fluid nature of the beer in an abstract way, led us to pour freshly opened beer into various receptacles. The swirling, foaming patterns and shapes were visually intriguing and provided the basis for the abstract nature of the chosen design route.

  • Creative Agency: Frestonia
    Creative Director: Roberto Quiñones
    Project Type: Produced, Commercial Work
    Client: Picnic Wine
    Location: Madrid, Spain
    Packaging Contents: Wine
    Packaging Substrate / Materials: Glass, Sleeve

    Picnic is the new brand of a fresh, expressive and quality wine. These wines are ideal to consume in a casual and carefree atmosphere in the company of your people. With an entrepreneurial spirit and a strong desire to make new things, we are carrying out this project to reach out a consumer who is still at the gates of the wine world. With a clear idea, “Mediterranean way of wine”, our wines include all the Mediterranean strength and beauty, which can only be enjoyed in good company. Live life to the Mediterranean way.

  • Designer:
    Project Type: Produced, Commercial Work
    Client: Nature's Art
    Location: Bucharest, Romania
    Packaging Contents: Vegetables
    Packaging Substrate / Materials: Aluminium Can
    Printing Process: Digital Printing

    Natures Art Packaging by CreativeByDefiniton has been granted the notable Bronze A' Design Award.

    Inspiration for this packaging for canned tomatoes started from the art sketches that can be found in Paris, along the streets that follow the river Sena.

    The focus point for this packaging design concept was expressing the beauty that lies in the simple vegetables we consume every day - nature’s art creations. The design of the can is all about celebrating nature’s products and their delicious taste.

    The challenge was creating a packaging that could graphically speak about nature’s art – about the work of this master sculptor.

  • Creative Agency: Chiapa Design
    Creative Director: Rodrigo Chiaparini
    Creative Assistant: Mariane Silva
    Project Type: Concept
    Location: São Paulo, Brazil
    Packaging Contents: Raw meat
    Packaging Substrate / Materials: Cardboard

    Moow is a brand of Premium Steaks. Its name come up from de sound that a cow makes.

    The predominant use of the black color and the serif font reinforces the premium identity and the contrasting images increases point of sale visibility.

  • Designer: Herr Bürli
    Project Type: Concept
    Location: Berne, Switzerland
    Packaging Contents: Vegetable stock/ broth
    Packaging Substrate / Materials: Paper, Aluminium, Glass
    Printing Process: Digital printing

    The most ubiquitous products often come in the most boring package. Together with my wife, we re-engineered the humble vegetable stock, or broth. Our product is based on a simple-yet-genial recipe, consisting of pure raw vegetables preserved in crunchy sea salt. It has a one year shelf life, though we doubt it will see much of that shelf.

    The packaging is a fine cubical paper box bound by a sash. Its paper has a natural feel, printed with illustrations of vegetables in old-fashioned cookbook style. Upon removing the sash, an aperture in the shape of an onion appears. Inside is a solid glass with a metal cap and label. The vessel has a handy, modern shape - and is perfectly air-tight.

    A minimalist modern design contrasting with classic illustrations gives a certain graphic tension.

  • Creative Agency: Ground Branding Agency
    Project Type: Produced, Commercial Work
    Client: Cretan Harmony
    Location: Heraklion, Greece
    Packaging Contents: Olive Oil with 24 karat Gold Flakes
    Packaging Substrate / Materials: Glass Bottle, Paper Box
    Printing Process: Screen Printing, Offset Printing

    A series of products containing gold and silver flakes and pure Cretan extra virgin olive oil for a long and healthy life. The logo was inspired by the life circles and the endless course of nature incorporating the olive drops. 24 is a key element to the identity pinpointing the quality and originality of the product as well as the circle of a day. The brand doesn't showcase other colours than black and white, allowing the product to show and the flakes to be the center of attention.

  • Creative Agency: Alfazema Design
    Project Type: Produced, Commercial Work
    Client: Almocreva
    Location: Serpa, Portugal
    Packaging Contents: Cheese
    Packaging Substrate / Materials: Paper
    Printing Process: Digital Printing

    Inspired by the magnificent sun and plains to lose sight of, we captured the different moments of light in the Alentejo, Portugal. From here, we illustrated the various typical elements of the region in each of the cheeses.

  • Creative Agency: KOREFE. Kolle Rebbe Form und Entwicklung.
    Project Type: Produced, Commercial Work
    Client: Elbjazz Festival 2015
    Packaging Content: Vinyl record
    Location: Germany

    In 2010 an annual event began in Hamburg’s harbor: the ELBJAZZ Festival. Since then the festival has maintained a wide scope and continued to incorporate many styles of jazz in its innovative and international line-up. There’s a problem though – jazz just isn’t cool anymore, or at least that’s what journalists say. How can we convince them otherwise?

    We created a hard-to-ignore mailer to change our audience’s minds about jazz. Hamburg harbor’s maritime charm was incorporated into a modern, mini­malistic design enveloping an exclusive vinyl record from the 2014 ELBJAZZ Festival.

    At first glance the mailer seems to be a simple album cover, but pull at the corners as instructed and the once flat object transforms into a ship. The vinyl record inside is lifted up and becomes the sail of the ship, invites the recipient to put it on the record player and sail away into the smooth world of jazz.

  • Creative Agency: Insite Design
    Project Type: Produced, Commercial Work
    Client: Dillon's Small Batch Distillers
    Location: Burlington, Canada
    Packaging Contents: Whisky
    Packaging Substrate / Materials: Glass
    Printing Process: Silkscreen and Digital Print

    For distiller Geoff Dillon, making spirits is a labor of love. And that's the only way to describe this new 100% Canadian Rye from Geoff, the founder of Dillon's Small Batch Distillers in Beamsville Ontario.

    Years and years and years of planning, investment, hard work, sweat, tears, wins, luck and good people is what is has taken to produce Canada’s first 100% Rye Whisky in decades. Possibly since the 1920’s, US prohibition and other factors of the era created a panic rush boon for Canadian whisky; squeezing the majority rye content out of the world renown product and introducing cheaper more generic ingredients that could be made quicker and more on mass.

    This ultra-premium category package design needed to tell this story and how Dillon’s came to make such a new expression of Canadian whisky while also engaging the audience with the concepts of what makes a real craft rye — rye grain, milling, malting, mashing, distilling in copper and aging in oak — all in Ontario Canada, right down to the Canadian Oak casks among the 3 oaks used.

    Insite designed and illustrated the concepts as a full continuous scene around the bottle which was then screen printed and baked with ceramic inks. A pressure sensitive front and rear label carries specific release information and bottle numbers as well as cask number and release year to reinforce how special this product actually is.

  • Creative Agency: Thirst Craft
    Printer: IST Printing
    Project Type: Concept
    Packaging Contents: Wine
    Location: United Kingdom

    As part of our ongoing research and development, we have decided to create various projects to explore new techniques, enhance our understanding of packaging executions and increase our knowledge of different aspects of the drinks industry.

    The first project in our Studio Series is Moses Lake Cellars, a West Coast American luxury wine brand. We wanted to showcase a brand that works as a collective on a dinner table, visually tying together an eclectic range of wines.

    Inspired by the contemporary nature of West Coast American wine packaging, we wanted to explore typographic lettering techniques that were bold and youthful, yet still carry the luxurious qualities associated with wine. The lettering has been produced by various brush techniques. The brush strokes provide beautiful detail and offer the simple, bold characters a level of intricacy that gives the lettering depth and interest.

    The paper stock is Manter Tintoretto Black Pepper Ultra WS 115 – a luxury label stock from Spain. They have been double folded – white onto gold. Produced by our friends at IST Printing.

  • Designer: Anastasis Stratakis
    Project Type: Produced, Commercial Work
    Client: Tzekos Organic Herbs
    Location: Greece
    Packaging Contents: Organic Herbs

    Tzekos Organic Herbs is a Greek family-run business engaged in the cultivation and standardization of organic herbs. Their plants are local, usually seen growing naturally in Greece and they are well known for their therapeutic and nutritional value since ancient times. The brief was to design their brand identity and its applications, while subsequently this double series of packagings was requested in order to release a couple of new product lines: herbal cooking and tisane blends. The aim was for these packagings to contain and communicate, with the utmost simplicity and directness, the particular characteristics of the project — it’s a case of a small scale family business with excellent quality products since a great deal of attention is being given to every single detail and step of production. Their goal was to approach the domestic and international market, nonetheless in an ever-rising sector, which meant that for them to be distinguished among the plethora of competition they had to become aware of their special characteristics and have their identity built exactly on those. Therefore, the design concept is based on the simplicity of means, the purity of the materials and the immediacy of the transmission of the elements that constitute the brand. The selected approach aims to develop the products’ image as a combination of perfectly natural, traditional goods while also being luxury products addressed to responsible consumers who are looking for high quality organic food. The therapeutic nature of these herbs led to a reference to the purity of the design language of pharmaceutical products, while special attention was given to the brand’s colour palette which aims to convey a feeling of dried herbs. Finally, multiple patterns were created and applied to each particular packaging, using the leaves-icons of the herbs that are used in each respective blend.

  • Designers: Fardoe Ruitenberg, Lorena Manhães & Martí Gisbert
    Project Type: Student Project
    School: Elisava
    Course: Master in Graphic Design
    Tutor: Xavi Roca
    Location: Barcelona, Spain
    Packaging Contents: Wine

    Embriaga’t is a wine to get carried away which brings a view to the search of the unexpected in the city of Barcelona, boosting for the ideology of drifting as a change of attitude. Embriaga’t represents the wine as bottled poetry. The conceptual formalization and the design approach project the poem “Get Drunk” by Charles Baudelaire on the bottles, provoking visual and linguistic drift with a typographic composition. A wine of limited production with the purpose of being consumed in authentic restaurants and hotels of the city.

  • Designer: Tomás Salazar
    Project Type: Produced, Commercial Work
    Client: Mariana rios
    Location: Ciudad de México
    Packaging Contents: Chocolate
    Packaging Substrate / Materials: Paper
    Printing Process: Digital printing

    Negromate Chocolate is a concept developed by Black Canvas Estudio that livens up the usual bar of chocolate. “When generating branding we wanted to use the idea of a Mexican artisan chocolate and freshness that marked the peculiar blend of natural flavors. We put the fruit in the foreground to denote the category and make a rapid differentiation of flavor. The result is 5 variants."

    The images on the front of Negromate Chocolate are absolutely mouthwatering. Freshly cut fruits rest next to smooth blocks of chocolate in a picture-perfect way. Faint images of cocoa pods float in the background, and each flavor has a coordinating color. The result is a unique combination of upscale and adventurous—a premium chocolate bar with intriguing and different flavors.

  • Creative Agency: Baga, Lda.
    Project Type: Produced, Commercial Work
    Client: Dancake
    Location: Lisbon, Portugal
    Packaging Contents: Cookies
    Packaging Substrate / Materials: Paper
    Printing Process: Flexography

    Taking inspiration from the 'Amazing Zoo' can and its illustrations of animals, the concept that explores the dynamics of a Zoo of Animals and Letters was developed. Our characters appear presenting the two types of cookies and visually showing how they can associate letters and animals.

    Each animal has the cookie corresponding to their name or their image. That is, the Bear has the letter U (because in Portuguese we say Urso), the Zebra its image and so on.

    The environment created reminds the fun and imaginary of the jungle, betting on a palette of colors that both identifies the variety of the cookie and refers to a game.

  • Creative Agency: IWANT Design
    Project Type: Produced, Commercial Work
    Packaging Content: Chocolate truffles
    Location: UK

    Sweet Virtues is an innovative, forward thinking, health-conscious lifestyle start-up. We have worked with them from their inception, developing branding, packaging, marketing, website and helping to bring their product to market. Since their launch in early 2015 they have won a number of awards including the 'Virgin Foodpreneur' award.

  • Creative Agency: Infinito Consultores
    Project Type: Produced, Commercial Work
    Packaging Content: Chocalate, natural products
    Location: Peru

    Candela produces and sells Peruvian sustainable, ethically-sourced products products. It is to highlight the relationship between small farmers, workers and consumers, through a different proposal that promotes the care of the environment and fair trade.

    The superb illustration features a pair of hands showing the relationship between farmers and workers holding the ingredients of each product.

  • Creative Agency: Swig
    Project Type: Produced, Commercial Work
    Packaging Content: Tequila
    Location: USA

    Pasote (pah-soh'-tay) is a new Highlands tequila made by one of the last destiladors still doing it the hard way. We designed custom hand-fired bottles, screenprinted warrior masks and weathered wood toppers to reflect the bold spirit of the brand name, which loosely translates as badass.