• Creative Agency: Zunder
    Project Type: Produced, Commercial Work
    Packaging Content: Liquor
    Location: Austria

    Hermann Knogler’s high-quality spirits and liquors are all hand-crafted. The main focus of his limited ”Zirbn” edition is reduction. The liquor is bottled in a container made off Swiss stone pine wood, the feel, the scent and the taste are all imbued by Swiss stone pine. The label is pure and simple.

  • Creative Agency: Emrich Office
    Project Type: Produced, Commercial Work
    Client: Turner Dairy Farms
    Location: Pittsburgh, PA
    Packaging Contents: Milk and Dairy Products
    Packaging Substrate / Materials: Plastic, PSL Labeling
    Printing Process: Flexography

    In the United States, the milk aisle at the grocery store is pretty boring. As one dairy industry expert said “it’s cold, it’s wet, and it’s white.” Unlike other segments in the beverage industry, milk producers continue to do very little to create engaging brand packaging. Most of the available space on milk labels are used to display basic product information, special additives or required nutritional information, but little is done to convey a brand.

    In steps Turner Dairy Farms, a family-owned dairy serving the Pittsburgh area since 1930. When Turners began considering a redesign of their label designs, they turned to another industry for inspiration: craft beer. Like Turner’s, craft breweries are focused on creating higher quality products and innovating with new flavors, but they also do a better job engaging their customers through creative, beautifully-designed packaging.

    Turners began collecting craft beer packaging they liked. Along they way they discovered that many of their favorite designs were created by the same designer, Josh Emrich, whose design firm, Emrich Office, specializes in design for craft companies. Turner’s decided to reach out to Emrich to see if he could make their labels reflect the dairy’s rich history and create customer loyalty to the brand.

    “It’s important for us to be mindful of our heritage and also position ourselves from a visual standpoint for the future. The update to both our brand logos and milk packaging must align with that goal,” notes Chuck Turner, Jr, third generation president of his family’s business.

    Emrich set to work evaluating Turner’s current packaging and quickly discovered that some improvements needed to be made.

    “First, Turner’s invested in a two-label system, giving us more space to communicate the Turner brand, which is a tough sell in an industry where pennies are profit. Next, we took a hard look at their logo and its readability. The result was a new logo featuring a custom logotype and “T” mark that can adapt to different packaging formats,” says Emrich.

    For inspiration, Emrich researched local farms, WPA poster art from the 1930s, American folk art and Pennsylvania Dutch designs. “We wanted to make sure that what we depicted looked wholesome and professional but authentically local and unique.”

    “We also didn’t want the labels to feel stuck in the past either, so we turned to a flat-color illustration style that also feels clean, modern, and bright.”
    The new labels feature a healthy holstein cow with the rolling hills of a west Pennsylvania dairy farm. The scene is adaptable to depict different seasons and colors to help differentiate products. “For the color palette, we wanted to Turners to stand out as fresh, like their milk."

    Chuck Turner approves: “All members of the Turner Dairy family, from our local farmers to our local team members are extremely happy to debut our new labels as part of our brand redesign. The illustration and visual cues in the label design maintain the ‘Turner’ heritage and image and we’re proud to bring them to market to share with our dedicated supporters.”

  • Designer: Jenny Yoo
    Project Type: Student Project
    School: Pratt Institute
    Course: Senior Project
    Tutor: Matthew Strong
    Location: Brooklyn, NY
    Packaging Contents: Skincare Products
    Packaging Substrate / Materials: Paper
    Printing Process: Printing, Foil stamping

    The gender binary is not enough. Gender neutrality is not enough. Mx. is a skincare line that serves to re-articulate gender neutrality by celebrating, rather than eliminating, the entire gender spectrum, through its branding.

    Its name, Mx., is a gender-neutral honorific. On the primary packaging, the logo changes with each product and on the brand's website, the logo exists as a looping gif. This changing logo highlights the brand's focus on the multiplicity of genders and represents the fluidity of gender.

    The products come in a kit whose structure reflects the dynamic nature of gender. When the two sides of the outer boxes are pulled apart, they come to represent the far edges of the spectrum. All of the brand's colorful gradients are derived from well-known Renaissance paintings. The outer boxes' gradients are creating using "The Birth of Venus" and "The Creation of Adam", representing the gender binary (Male and Female) as the socially dominant displays of gender. The inner box uses two blending modes of the Male and Female gradients to represent Both and Neither, two genders that exist on the spectrum. These represent many people's truest inner selves that are often suppressed or unexpressed in society. These gradients are equally as beautiful and necessary to complete the brand's secondary packaging.

    The brand's models are androgynous figures from various, well-known Renaissance paintings, highlighting the beauty in androgyny and reminding the consumer of a time when androgyny was celebrated as it should be. The tight crops on the images remind the consumer of each product's use and function.

    Mx. serves and celebrates all people of all genders and allows them to express themselves on a daily basis with the products they use!

  • Creative Agency: Bittersuite
    Executive Creative Director: Andrew Hofmeyr
    Creative Director: Jade Gomes
    Designer: Alinde Lombaard
    Producer: Jason de Wet
    Account Manager: Lori Cape
    Project Type: Produced, Commercial Work
    Client: Brandhouse
    Location: Cape Town, South Arica
    Packaging Contents: Alcohol
    Packaging Substrate / Materials: Paper
    Printing Process: Flexography, Foil stamping

    The challenge
    To create a pack that stands out on shelf, bringing the consumer an authentic taste of Mexico.

    Our Solution
    We themed our pack Día de los Muertos (Day of the Dead) which is a traditional Mexican holiday where deceased loved ones are celebrated through various festivities. Our inner pack illustrations focused on La Calavera Catrina (The Elegant Skull). She is a costumed female, with a skeleton face, that has become the visual icon of Día de los Muertos.

    The result
    A unique limited-edition pack with an authentic wood-styled exterior with premium finishes, unfolding to reveal an intriguing brand story.

  • Creative Agency: Bittersuite
    Executive Creative Director: Andrew Hofmeyr
    Creative Director: Jade Gomes
    Designer: Alinde Lombaard, Andries van Jaarsveld, Jason de Wet
    Account Manager: Lori Cape
    Project Type: Produced, Commercial Work
    Client: Brandhouse
    Location: Cape Town, South Africa
    Packaging Contents: Alcohol
    Packaging Substrate / Materials: Leather
    Printing Process: Foil stamping

    The challenge
    Create a limited edition gift pack that disrupts on shelf in a cluttered gifting category.

    The solution
    We created a functional pack that acts like a hipflask with a shoulder sling – convenient to take anywhere. This was inspired by the iconic Salmon trademark that relates back to fly-fishing where a hip-flasks is seen as a necessity. The leather feel and sophisticated finishes enhanced the sense of the pack being a premium accessory that can be reused by consumers.

    The result
    A unique and functional hip accessory that can be re-purposed by consumers and tells a unique brand story.

  • Creative Agency: Goods & Service Branding.com
    Creative Direction: Carey George and Sue McCluskey
    Content: Mike Barber and Dylan Schoenmakers
    Design: Nic Bradford and Taylor Toth
    Production: Derek Moxon
    Project Management Jess Arnold and Alexandra Montgomery
    Printing Flash Reproductions http://www.flashreproductions.com
    Project Type: Produced, Commercial Work
    Client: Flasher Productions
    Location: Toronto, Canada
    Packaging Contents: Game
    Packaging Substrate / Materials: Outer package: N-Flute: C1 side, Instruction booklets: 100lb Cougar text, Head bands: 74 lb PaperTyger cover
    Printing Process: Off-set printing, screen printing and die-cutting

    Every year, Canadian printer Flash Reproductions likes to push the limits on production to create a unique holiday gift for its clients (predominantly design and creative agencies), and 2016 was no exception.

    They turned to creative agency Goods & Services, which came up with the game of Type-Face.

    Type-Face bears some similarity to Hedbanz, as players put on a headband and place a card with a secret identity facing out for their opponent to see. But the similarities stop there. The identity is a typeface name, camouflaged in a pattern of letters, which can only be revealed by taking a flash photo with a smartphone (the name is printed using a special, light-activated ink).

    Once the typeface name is revealed (to the player’s opponents), the player must ask a series of questions to correctly guess their typeface. To help guide the process, Goods & Services researched the background on each typeface, providing aspects such as its designer, foundry, attributes, history, etc.

    The game includes a custom box, rules booklet, hints for identifying 20 typefaces, 20 pins that highlight the personality of the typefaces, headbands and the specially printed identity cards.

  • Creative Agency: Spyros Doukas
    Concept Naming: Katerina Anagnostou
    Project Type: Commercial Work
    Client: Brandvalue
    Location: athens, Greece
    Packaging Contents: Extra Virgin olive oil
    Packaging Substrate / Materials: Glass
    Printing Process: Silkscreen

    La p'tite olive is an upscale Extra Virgin Olive Oil brand developed exclusively for the French market, targeting parents valuing their children’s nutrition. The brand will be distributed exclusively through pharmacies in the organic or children’s’ nutrition sections. The inspiration for the brand comes from Greek village life, the childhood memories and the sweet imagery that come along. The humble scale of things, the innocence and, above all, the pure flavours that we still crave are driving the brand’s visual language. The young girl who care-freely collects the olives from the tree acts as the brand ambassador- an image so warmly familiar, and so full of rich emotions.

  • Creative Agency: AKA Brand Design
    Project Type: Produced, Commercial Work
    Client: PepsiCo
    Location: Australia
    Packaging Contents: Rice Cracker

    With increasing pressure from competitors entering the market, Sakata needed to reconnect with consumers and remind them why the brand is the best choice in the rice cracker category. In conjunction with PepsiCo we developed packaging for a new premium range of Asian inspired Sakata flavours, called Fusions. Each pack design re-inforces both quality and Asian flavours through use of intricate Japanese inspired patterns, locked behind the Sakata brand mark.

    The use of delicate foil show through creates a beautiful packaging design that is engaging and disruptive on shelf.

  • Designer: Cansın Konca
    Project Type: Student Project
    School: Bahcesehir University
    Course: Packaging Design
    Tutor: Didem Wong
    Location: Istanbul, Turkey
    Packaging Contents: Liqueur
    Packaging Substrate / Materials: Glass bottle, paper
    Printing Process: Digital Printing

    Goldschläger is a Swiss cinnamon schnapps a liqueur with very thin, yet visible flakes of gold floating in it.

    The idea to create a beverage with the constellation and space came from the gold flakes in the bottle. Gold flakes are very powerful, and they looks like stars in the bottle. I wanted to use bottle like a space and gold flakes were in it.

    Non- colored part of the bottle helps to see golden flakes in it.

  • Creative Agency: Caribou Creative
    Designer: Laura Prpich
    Printer: Your Box Solutions
    Photographer: Kelly Brown Photographer
    Project Type: Produced, Commercial Work
    Client: Cobble Hill Soap Co.
    Location: Vancouver Island, British Columbia, Canada
    Packaging Contents: Soap
    Packaging Substrate / Materials: Paper
    Printing Process: Offset

    Caribou Creative worked on the branding and packaging design for Cobble Hill Soap Co., a company based out of (coincidently) Cobble Hill on Vancouver Island, British Columbia. They focus on providing their customers with the finest, natural ingredients that are sourced with consideration and in partnership with local farmers whenever possible.

    Caribou was hired to create a brand that aligned with their guiding principles of luxury experiences that can be good for their customers and the environment.

    “Owner Lina Neufeld is a master at her craft, and the love and attention to detail that she puts into her products has awarded her International attention. She is also an advocate that believes everyone deserves to feel clean, fresh and beautiful. For every bar of soap she sells, one is donated to their local homeless shelter, a true testament of how to pay it forward and build a stronger community - and I am thrilled to help create that vision with her.” -Laura Prpich, Designer.

    Cobble Hill Soap Co. products are sold in stores and online.

  • Designer: Ramona Lusardi
    Project Type: Concept
    Location: Italy
    Packaging Contents: Perfume
    Packaging Substrate / Materials: Glass, paper
    Printing Process: Four-color printing, hot stamping

    The apple, the symbol of sin and a story that everyone knows ...

    A fragrance retro style, pink gold and precious manufacturing coexist in this packaging.

  • Creative Agency: BASE 501.
    Founder and Design Director: Shefali Desai
    Senior Graphic Designer: Nikita Braggs
    Photographer: Simran Kumar Puri
    Project Type: Produced, Commercial Work
    Client: Ambriona Cacao Blends
    Location: Mumbai, India
    Packaging Contents: Dark chocolate
    Packaging Substrate / Materials: Paper, gold foil
    Printing Process: Screen printing, foil stamping, offset printing, digital printing

    Ambriona CACAO BLENDS PVT LTD is a premium grade chocolate manufacturing company which offers a range of high quality chocolates made from the finest cocoa beans & gourmet ingredients which are sourced globally. Under the main umbrella brand there are two chocolate categories, Ambriona and Daarzel

    Ambriona Chocolates targeting the premium audience is designed to be more simple and elegant, focusing on the gold foil printed Ambriona logo, which represents a modern version of the Mayan goddess of chocolate. The package simplistically showcases the key ingredient of the chocolate playing around with premium colours like cobalt blue, violet & almond brown which resonate with the flavour, against a pure white matte finish paper texture.

    The inner packaging showcases the story and process of cacao is made and processed, showing a conceptual Mayan city, with the perspective focus being on the Mayan temple, the line art illustrates transport and processing of the ingredient in the olden times, keeping in mind the Mayan architecture and tools used for the task.

  • Designer: Adriana Adamo
    Project Type: Produced, Commercial Work
    Location: Italy
    Packaging Contents: Wine

    A label from one die, characterized by important ennobling, obtained through printing techniques and high quality materials. The graphic - specially designed - that characterizes it, set in gold foil, makes one think of a work of gold, invoking the name of the wine and emphasizing its preciousness.

    What's Unique?
    A further opportunity to graphical coordination was the declination of the elements drawn on the particular type of packaging chosen for this product, consisting of an elegant cylindrical container and on the box of three bottles.

  • Designer: Adriana Adamo
    Project Type: Produced, Commercial Work
    Client: Franco Rizzello Selezione
    Location: Italy
    Packaging Contents: Wine Label
    Packaging Substrate / Materials: Paper

    The choice to mark the name of Franco Rizzello line, born from the entrepreneur's willingness to make it even more clearly its role in the field of wine production and clearly express his choices, dictated by a deep bond with the territory and its peculiarities.

    What's Unique?
    Somiero in his particular punch and its naming is clearly distinct, natural paper, foil stamping and dry relief.

  • Creative Agency: Luminous Design Group
    Project Type: Produced, Commercial Work
    Location: Greece
    Packaging Content: Sponge

    Logo and packaging design for 'spongie' body sponge series. The playful sense of the logo inspired us to create illustrations that spreads out in the packs reflecting the playful side of the product as it's main characteristic.

  • Creative Agency: Rossoamaranto
    Designer: Giulia Santopadre
    Project Type: Produced, Commercial Work
    Photography: Fabio Meazzi
    Client: Pastificio Garofalo
    Location: Rome, Italy

  • Creative Agency: Studio Monstera
    Project Type: Concept
    Location: London, UK
    Packaging Contents: Garlic & Chilli infused olive oils
    Packaging Substrate / Materials: Glass & Paper
    Printing Process: Digital Printing

    For the Laboratory Oil visual identity we set out to create a graphic language that is reminiscent of the high-school chemistry class from a bygone era. This was achieved through the combination of an accessible bold graphic style (typically found on warning labels) and the heavy assertive tone of the copy (i.e: "high molarity" and "handle with care"). The visual identity was inspired by constructivism and vintage stamps, with a deliberate misregistration of coloured print layers throughout.

  • Creative Agency: WONDER MACHINE STUDIO
    Project Type: Produced, Commercial Work
    Client: once upon a tea
    Location: Thailand
    Packaging Contents: Instant Tea
    Packaging Substrate / Materials: Foil Bag
    Printing Process: Digital Printing

    Once Upon A Tea combined all the knowledge about the Aroma TEA and put it together in our newest instant Tea.

    Once Upon A Tea is the delicious delight of Fruits and Tea. Conveniently packaged in 15 individually wrapped tea bags, ONCE UPON A TEA delivers the sweet and juicy taste of Fruits that is naturally caffeine free. Uplifting when enjoyed hot or refreshing when enjoyed a hot tea.

  • Creative Agency: ShumiLoveDesign
    Creative Director: Valerii Sumilov
    Photographer: Kirill Zmurciuk
    Project Type: Produced, Commercial Work
    Location: Moldova
    Packaging Contents: Wine
    Packaging Substrate / Materials: Glass, Paper

    This project was initially developed by the agency several years ago and allowed the client take their niche quickly and effectively. However, as time passed it became evident that the design had to be optimized, made more informative, more attractive to the prospective buyer and different from other products on the shelf. This became the primary goal for this wine product redesign.

    The main visual elements of the composition remained intact. The stylized image of a stork’s feather on the side, logo and name of the trademark – these details made the brand recognizable and easily identifiable, so the redesign didn’t include them. Significant changes were introduced to the informative part of the packing, placed in the back side. The informative blocks have been expanded and supplemented with stylized illustrations, which serve the purpose of making the descriptions more intuitive. Descriptions of serving and food pairing suggestions were also added. Thus the attractiveness and the informational content of the product were improved, while leaving the existing and recognizable image intact.

  • Creative Agency: Oxhouse Design Studio
    Creative Director / Designer: Christos Tsoleridis
    Project Type: Produced, Commercial Work
    Client: Yannis Prodromou
    Location: Thessaloniki, Greece
    Packaging Contents: Olive oil
    Packaging Substrate / Materials: Glass, paper
    Printing Process: Screen printing, Offset printing

    Yannis Prodromou is an olive farmer and entrepreneur from Chalkidiki, Greece. In 2014 he produced the first ever early harvest olive oil with the newly introduced PDO certification ‘Agoureleo Chalkidikis’. Moved by the vision to elevate Greece’s wealth of food tradition and wanting to address foreign markets, he commissioned Oxhouse Design Studio for a branding and packaging design reflecting his core values.

    The main visual element of the packaging is the logo of the brand. Deriving from the first letter of the brand name (Y) is an abstract visualization of a growing tree. The logo’s tall and linear shape was a perfect match with the thin small bottle, while it is distinctive and discreet at the same time.

  • Creative Agency: Cabello x Mure
    Project Type: Produced, Commercial Work
    Client: Las Hermanas · Pimentón de La Vera
    Location: Spain
    Packaging Contents: Smoked Paprika

    We redesigned the brand and packaging for 'Pimentón de La Vera Las Hermanas' product line. The packaging had to match up to very high quality products with appellation of origin. While the original designs presented the product in black tins, we wanted to give them much more vivacity in order to clearly stand out the three types of smoked paprika the brand offers. We took advantage of the metallic finish in the tins to light colours and redesigned the brand with a new illustration.

  • Creative Agency: twomatch
    Project Type: Produced, Commercial Work
    Client: Hippocrates Laboratories
    Location: Thessaloniki, Greece
    Packaging Contents: Nutritional supplements, pills, balsam, tea
    Packaging Substrate / Materials: Paper box, label
    Printing Process: Offset

    Design of packaging series of natural supplements for Hippocrates Laboratories based in Switzerland. This series named Jointum aims to prevention treatment of joint inflammations. It is available in drops, tablets and as tea beverage.

    The two waves joining one another is a visualization of the joints existing in our bodies and characterize this specific product.

    Clear and simple typography, soft green blue colors. Custom design of pill, oil and beverage/tea icons.

  • Designers: Neil Rebello, Mrinal Naithani
    Project Type: Student Project
    School: MIT Institute of Design
    Course: Packaging design
    Location: Pune, India
    Packaging Contents: Die-cast cars
    Packaging Substrate / Materials: Paper

    A collaborative classroom project that involved redesigning the packaging for a product and the visuals on it. We chose Matchbox cars as our subject because of our mutual interest in them. One of the key issues we felt the existing 'blister packs' for die-cast cars had are the inability to put the car back into the package after opening. This is a common hindrance for most collectors of die-cast cars (of which there are entire communities) who want to maintain the value of their collectibles. Our redesign of the package was done with the intention of tackling that problem.

  • Designer: Zeejay Loong
    Project Type: Concept
    Packaging Contents: Sip wine and liquor
    Location: China

    The Japanese rock garden or "dry landscape" garden, often called a zen garden, creates a miniature stylized landscape through carefully composed arrangements of rocks, water features, moss, pruned trees and bushes, and uses gravel or sand that is raked to represent ripples in water.

    Rock gardens existed in Japan at least since the Heian period (784–1185). These early gardens were described in the first manual of Japanese gardens, Sakuteiki (Records of Garden Keeping), written at the end of the 11th century by Tachibana no Toshitsuna (1028–1094). They were largely copied from the Chinese gardens of the Song Dynasty (960–1279), where groups of rocks symbolized Mount Penglai, the legendary mountain-island home of the Eight Immortals in Chinese mythology, known in Japanese as Horai.

    The design takes inspiration from the ripples that represents both the sand and also the ripples from the wine and liquor created by the master brewer himself.