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Designed by Mundial, Uruguay.
"Underground Beer Club" is a project that link the best producers of craft beer Uruguay.
To conquer a wider audience they launch a new pack with a great selection of beers, it is a combination of styles especially designed for beginners and learning about the world of craft beers.
To make this work we decided that each label must have an illustration to tell us something of the taste and the story. We believe that good beer is a time to share and discuss and our labels wanted to be part of the conversation.
Designed by Duffy & Partners, United States.
Duffy & Partners created a new brand language, packaging, P.O.S. materials, business and promotional materials and signage for Epicurean.
A new tagline, “Heart of the Kitchen,” considers the heart of the founders, their love for design, alternative materials, food and the heart of all food prep: the cutting board. The e in Epicurean is comprised of a kitchen utensil, symbolizing the breadth of the brand’s offering. An architecture was created to differentiate categories within the brand’s overall offering. Lastly, to illuminate Epicurean’s place and story, iconography punctuates Epicurean’s U.S. origin and home of Duluth, Minnesota.
Design principles are a mix of classic, modern, light-hearted and nature-inspired elements.
Designed by BrandOpus, Australia.
BrandOpus have worked with family owned Ice Blocks! to develop Flyin’ Fox: a new, distinctive presence for the brand.
Founded in 2009 and at the forefront of the small-batch artisan ice block movement, the company has reinterpreted this Australian tradition, hand crafting their award winning ice blocks in Murwillumbah, Northern NSW. The brand’s ice blocks are all natural, and made from carefully selected fruit, nuts or dairy, and unlike other brands within the marketplace, they contain no additives whatsoever, and are often organic.
The pre-Federation tradition of ice blocks has seen a resurgence in recent years, but within an increasingly competitive market having a quality product was no longer enough to differentiate the brand. Furthermore, the Ice Blocks! name was not trademarkable, leaving the brand vulnerable. An opportunity to strengthen the brand’s visual identity was identified, and BrandOpus were appointed to create a unique and distinctive role for the brand, in order to drive standout and differentiation within the market.
BrandOpus were briefed to evoke how the brand uses only the very best, seasonal ingredients in their ice blocks, in an ownable way. In response the agency brought the concept to life by developing the Flyin’ Fox: a cheeky character who swings from grove to forest, gathering together the very best, natural ingredients.
The Flyin’ Fox identity incorporates an angular word mark, that gives the impression of having been hewn out of a block of ice with a chisel, and maintains links to the previous brand presence. The identity is a constant across each product in the wide portfolio, as is the wood-block style variant mark, and the subtle silhouette of Mount Warning, a nod to Flyin’ Fox’s Murwillumbah provenance.
Flyin’ Fox founder Benna Holland, said, “We’re thrilled with the new identity and pack design that BrandOpus have created for our brand. Flyin' Fox now boasts better stand out on shelf, with a design that reinforces our approach: making the tastiest ice blocks using the best quality, ripest ingredients."
“In a fast growing market such as ice blocks it was important to identify a defining idea that underpins the brand’s values and attributes and brings them to life visually. We worked to accentuate what makes Flyin’ Fox unique: it’s handcrafted, all natural, real fruit proposition is more recognisable following the redesign” said Kieren Thorpe, creative director at BrandOpus’ Melbourne studio.
The Flyin’ Fox identity is activated across the inner and outer packaging, point of sale materials such as branded freezers and on-street advertising from 9th December.
Designed by BrandOpus, United Kingdom.
BrandOpus, a global strategic brand design agency, unveils a consumer-facing retail brand created for Su-Man Hsu, celebrity facialist. The brand creation project spans identity, packaging and digital design.
Su-Man’s particular approach to skincare has gathered celebrity notoriety, with her facials sought after by high-profile celebrity clients such as Juliet Binoche, Anne Hathaway and Joely Richardson. Su-Man personally hand-blends the products she uses during her facial treatments, and over time, client requests for these products led to the creation of the Su-Man retail brand, developed in partnership with BrandOpus.
Reflective of Su-Man’s journey and unique facial style, BrandOpus created the Su-Man Skincare brand focusing on the importance of the flow of energy and the strive for balance. The clean and simple style of the brand overall resonates with Su-Man’s direct approach.
The logo incorporates the initial of Su-Man’s name, and portrays it in a brushstroke style, reflective of the Ensō style of calligraphy historically used in Buddhist art. The flowing style of the ‘S’ device is representative of the flow of energy, central to her facial massage technique. A bespoke, fluid word mark was developed in a mulberry tone, echoing the Dragon’s Blood extract, a key ingredient in the range.
Su-Man uses a 36-stroke massage, combining six repetitions of six different movements. This is based around the ancient Chinese philosophy, which states the universe is made up of 6 dimensions: heaven, earth, north, south, east and west. References to the number six also loom large in the design of the retail range, which originates with six products to begin her journey in the retail market.
Su-Man Hsu, founder said of the project, “The creation of the Su-Man Skincare brand feels like a natural continuation of my relationship to beauty inside and out. Working together with BrandOpus has been a remarkable collaboration. They captured the essence of my philosophy and approach to skincare, which means that they captured me!”
Su-Man Skincare is available now from www.su-man.com, and launches into QVC and Cult Beauty in January 2014.
Designed by Carla Sartori, Italy.
Fleur de Lune is an herbalist's shop needing a new branding and new packaging. I took inspiration from the ancient herbalist's shop with their thick wooden shelves, the scents and the magic atmosphere surrounding these places.
Regarding the typography of the logo, I was inspired by Art Nouveau.
I played with natural materials like recycled and brown paper, jute and twine to underline the organic origin of the products.
The branding of Fleur the Lune wants to bring the customer in an other world which takes place in a past age made up of scents awaking the senses and wonderful organic dainties stored in natural materials.
Designed by LADYSSENYADORA, Spain.
Tinta de Vi was born from the desire to design something crazy and daring. Ladyssenyadora, a Catalan graphic design studio, decided to create their own brand of wine, inspired by the designers' love of wine and the world of label design.
Under normal circumstances, their own clients usually produce tens of thousands of bottles. But their own brand is a limited edition of about 100-200 bottles, allowing them to treat each bottle in a special way. Their aim was to develop a label for their wine that was “impossible”. In order to deem their design as such they decided to use real wine to print the label. Thus came the wine’s name: "Tinta de vi".
The opportunity arose when one of their winery clients accepted the conditions of payment with wine. The following day they were sent 150 bottles of the best vintage.
The tumultuous road of discovering how to print with wine started with the wine making cycle itself. They first tried printing using the leftover "cake" from the first grape pressing using silkscreen or letterpress. But the excess wine from the cake created wrinkles and splotches on the paper. They tried leaving the wine to dry out in the sun, but the resulting pigment didn't work either. They thought of cooking with wine, so a wine reduction option was put to the test. They even tried real wine with a home-printer. But nothing worked.
When all options failed them and they were feeling down and out, they heard words of wisdom calling from above saying, "Children, fear not! Go upstairs to the roof terrace and have a smoke" (which is where they usually go to clam their nerves). There, amongst the weeks-old leftover trial samples, they noticed several pools of partly-dried wine that had formed a sort of dark-red goo that was perfect for printing!
Finally, together with Marçal Font as photographer and Jorge Croissier on video, "Tinta de vi" came to life. With Ladyssenyadora, it’s not only about good taste and good wine but it's the good design too that allows us to enjoy it all.
Designed by Matt Erickson, United States.
Junction Brewing is ultimately a result of the American Railroad industry and its long-standing and rich history. The identity was based on the combination of different cross buck signs from the late 1800's and the packaging itself was created and influenced from train tickets from 1890 all the way to the 1940's. Junction is home-brewed in small batches. These batches include three staples: Crossbuck Red Ale, Big Derail India Pale Ale, and Old Altoona Amber Ale.
Designed by Strano and Pettigrew Design Associates, Canada.
Züküdla is an animal nutrition company that develops unique feeds and diets for zoo animals. They produce premium quality feeds, using only the best possible ingredients, they conduct in-depth R&D and have always been known for outstanding customer service.
Züküdla’s primary challenge was competing against much larger players in a fairly narrow space. Understanding that they could never compete on price or volume, Strano and Pettigrew’s first task was to identify Züküdla’s unique offerings. What made them different from their much larger competitors? In this case it was the ability to develop custom diets and feeds tailored specifically for each clients needs. This bespoke approach to developing products, as well as their unmatched customer service and a true passion for the care and well-being of animals, are Züküdla’s unique offerings. In our minds that meant one thing: “Crafting nutrition.”
In an effort to reflect the “hand crafted” nature of the brand, we chose a contemporary aesthetic set against a traditional craft paper foundation.
Designed by Evan Yurman & Mode Design Group (MDG), United States.
Branding and design agency Mode Design Group (MDG) has teamed up with world famous jeweler David Yurman and powerhouse tequila brand Patrón to create a custom, limited edition David Yurman for Patrón Añejo Dagger Bottle Stopper for the 2013 holiday season. This is the second limited edition design collaboration MDG has created for Patrón tequila.
The new collectible bottle accessory is crafted exclusively for Patron Anejo by Evan Yurman, Chief Design Director for David Yurman men's and timepiece collections. Patron's relationship with Yurman emerged from a shared commitment to understated luxury, meticulous craftsmanship and masculine elegance. Die-cast in solid metal and electroplated in gun metal and 24K gold, the bottle stopper is an exceptional two-toned sword featuring elaborate metal carvings inspired by those depicted on the hand guards of 18th century Japanese Samurai swords; a reflection of Yurman's love for unique and rare objects, artwork and artifacts. Like Patron Anejo, Yurman's bottle stopper is bold, intricate and truly distinct.
MDG facilitated the collaboration between the brands, resulting in remarkable branding, logo and package design. The product hit stores in November 2013.
Designed by Pearlfisher, United Kingdom.
Pearlfisher London creates the new experiential brand identity and design for Cadbury Dairy Milk.
As part of a long-term relationship, Pearlfisher have created a new brand world for Cadbury Dairy Milk that spans brand strategy, identity creation, packaging design and brand guidelines.
Cadbury Dairy Milk is an undisputed iconic brand that holds a unique place in the hearts and minds of consumers around the globe. It is a brand that forms part of the perceived ‘fabric of the nation’ wherever it is sold. It’s for everyone, but equally, it’s everyone’s.
Having previously created the global expression of Cadbury Dairy Milk in 2008, which hero-ed the magic ingredient ‘a glass and half of milk’, Pearlfisher’s challenge for this project was to nurture what makes Cadbury Dairy Milk iconic, whilst bringing to life the joyful character of over 50 global variants. The result is a celebration of the great iconic taste of Cadbury Dairy Milk – taking the brand from iconic to experiential around the world.
Pearlfisher Chief Creative Officer, Jonathan Ford, commented, “The creative approach is a balance of measured change and a globally creative big idea. Firstly, by analysing key equities we determined which brand elements to treasure or adapt. This was complemented with fresh creative thinking stemming from the brief to create a living, breathing identity that would transform the brand’s taste expression and give it life beyond packaging. Our design essence ‘See the joy’ sits at the heart of the new brand world which revolutionises the expression of the Cadbury Dairy Milk variants, replacing product shots with imaginative, joyful expressions of each flavour and key ingredients.”
Rory Fegan, Pearlfisher Senior Strategist, described the strategic approach, “The design execution is inspired by the creative idea of ‘Say what you see’. This playful new approach gives the variants their own personality and makes each a sensation in their own right within a solution that is globally recognised, whilst retaining the flexibility to accommodate local tastes and cultural nuances.”
Jonathan Ford adds, “We have also refreshed the Dairy Milk logotype creating a more joyful expression of the brand whilst retaining the milk splashes of the ‘i’ and kick of the ‘k’. Custom typography has also been created for each variant, reinforcing the different personalities of each bar and enhancing navigation and the buying experience.”
Nikhil Rao, Cadbury Global Brand Equity Director at Mondelez, commented, “Our challenge was to create a harmonious global expression for Cadbury Dairy Milk that would bring to life the brand’s iconic and long standing association with Joy, make it more contemporary and ultimately, better help shoppers navigate through the range and chose the right product for them. Pearlfisher have achieved this in a way that stays true to our brand essence with a unique and engaging approach that communicates the Cadbury Dairy Milk product experience in a generous, tasty and playful way. The new design is rejuvenating the chocolate aisle and shopper experience.”
The new design for Cadbury Dairy Milk has already successfully launched across global markets including the UK, South Africa, India and Malaysia and will continue to roll out around the globe throughout 2013 and 2014.
Desogmed by spoondesign, Greece.
Designer : Spyros Doukas
spoondesign was asked from Delta dairy -the leading greek dairy company - to design their new organic milk range (Delta Bio), consisting of a 3,5% full fat milk and 1,5% fat semi-skimmed milk
The concept was to create a sense of ''innocence'', to depict the values of the organic farming procedure, with a simple -yet effective- fresh and unique way, in order to make a statement and stand out from the competition on the shelves.