• Creative Agency: Lavernia & Cienfuegos
    Project Type: Produced, Commercial Work
    Packaging Content: Fruits
    Location: Valencia, Spain

    Branding and packaging for a group of orange producers and exporters. PGI “Valencian Citruses”

    A group of producers and exporters made use of the PGI, Protected Geographical Indication, which guarantees that the oranges they distribute around the world are grown in Valencia, therefore benefiting from their renown quality. The name of this brand is very clear and very direct: Naranjas de Valencia—or Valencia Orange, in the English version. All the brand applications revolve around the point of sale: boxes, mesh bags, signs, bags, t-shirts for fruit shop vendors and a website. In the logo, the word Valencia stands out most of all, as the presence of the oranges, displayed in their boxes or mesh bags, makes it almost unnecessary to say what the product is. The chosen typography, san serif, has been modified to evoke the traditional types used in the middle of XX century in orange design labels – activity that had a great development in the first half of that century. The brand identity has another essential element that complement the logo. We accompany the logo with an illustration that works as a motif pattern to be used in other media, such as wrapping paper, signs, bags, website, etc.

  • Designer: Liv Beresford-Evans
    Project Type: Student Project
    School: Norwich University of the Arts
    Location: United Kingdom

    A series of wine bottles for a new UK produced wine from Wrotham, Kent. Inspired by Roman mosaics from the grapes heritage and a sense of community between the nine neighbors, the brand has a bright, contemporary feel, ideal for attracting a new wine to young audiences.

  • Creative Agency: Thirst Craft
    Project Type: Conceptual Project
    Packaging Contents: Wine
    Location: United Kingdom

    X Marks the Spot is a wine brand and label created by Thirst Craft. The concept has been created to explore how wine label design can have more depth and give a consumer an interactive experience.

    We created a bold and simple design that evoked a sense of needing to dig deeper to find hidden treasure. The red X has a perforated edge that can be peeled back by the drinker to reveal a hidden pearlescent and holographic texture beneath.

    While we always want consumers to love the look of our work, we enjoy adding an extra dimension to packaging design that enriches the drinker's experience with a label. We believe wine packaging should be something that you not only enjoy with your eyes but your other senses too, as you do with the wine inside the bottle.

  • Designer: Ekaterina Osina
    Project Type: Produced, Commercial Work
    Client: Imperia Djemov (“ИмперияДжемов”)
    Location: Toronto, Canada
    Packaging Contents: Jam, Juice, Nectar, Fruit
    Packaging Substrate / Materials: Plastic, stand-up pouch

    Imperia Djemov (“ИмперияДжемов”) has lunched a new line of fruit jams and nectars in a stand-up pouch. Both products are presented with a range of tastes.

    The targeted audience for the nectars are people working in a hostile environment in plants and factories which pose a risk for health. The product is enriched in vitamins, minerals and makes for a great milk or breakfast substitute.

    Created in authentic manner with handmade fonts, the packaging of nectar noticeably stands out on a noisy shelf. The white background and bright catchy illustration of fruit differentiates from competitive brands and entices the consumer's attention.

    In an addition to the main line of nectars, the jam line was also created. While each taste of nectar consists of two fruit, the jams have just only one fruit ingredient. As a result, Logotype and fruit together create alluring image of fruit brunch in the center of packaging.

  • Creative Agency: gizmo.studio
    Project Type: Produced, Commercial Work
    Client: fastabarista
    Location: Moscow
    Packaging Contents: Coffee
    Packaging Substrate / Materials: Paper

    Fasta Barista is the brand of the coffeehouse chain of fixed prices (everything is for 50 rubles).

    Visual brand style is suitable for multi target groups such as millennials and elder generations. The brand strategy positioning is the pit stop coffeehouse for making a short stop, taking a breath before the starting the way again. Visual variety is built on the American graphic examples of the 70s-the age of highways, choppers, cabriolets and the air of freedom.

    The brand logo is created in this style. Brand style lays on quasi real road signs that work alone without logo and may deliver to the clients additional style messages. The style is plain enough and brutal and could not be messed with premium class but deliver the idea of quality of the product and the service.

  • Designer: Andrea Castelletti
    Illustrator: Irene Laschi
    Project Type: Produced, Commercial Work
    Client: Donna Vittoria
    Location: Milan, Italy
    Packaging Contents: Wine
    Packaging Substrate / Materials: Glass bottle, paper
    Printing Process: Digital, gold foil

    Donna Vittoria is a very small winery located in the Gallura region of Sardinia island. The vineyard is characterized by a big granite stone that dominates the small field. From that the name "La Petra" (The Stone) and the design of the label.

  • Creative Agency: BrandPa
    Project Type: Produced, Commercial Work
    Client: Kristall dstl.
    Location: Moscow, Russia
    Packaging Contents: Alcohol
    Packaging Substrate / Materials: Leather, wood
    Printing Process: Foil stamping

    Nanook The legendary king-shaman of all the taiga and tundra bears.

    It is able to unify the Force and the Will into a state of willpower. Vodka "Nanook" has a unique healing property of the Siberian Bear recipe, as well as additional processing with coal. Made for today only 2160 bottles. Natural materials, such as wood and leather, very well emphasize the authenticity of vodka.

  • Designer: Sung-Gu Hwang
    Project Type: Produced, Commercial Work
    Client: Kooksoondang
    Location: Seoul, Republic of Korea
    Packaging Contents: RTD Beverage (Makgeolli)
    Packaging Substrate / Materials: Aluminium Can
    Printing Process: Shrink Package (offset Printing)

    Kooksoondang’s iCing Grapefruit is a ready-to-drink alcoholic beverage product that stands out with smooth taste from rice and fermentation of probiotics, refreshing taste of grapefruit, and sparkling carbonated acid. Further, in 2016, iCing Grapefruit “Winter Special Edition” was introduced in the market.

  • Creative Agency: Creatlive Studios
    Project Type: Produced, Commercial Work
    Client: Nourish You
    Location: Hyderabad, India
    Packaging Contents: Quinoa
    Packaging Substrate / Materials: Plastic
    Printing Process: Digital printing

    Being health conscious is the trend now and our client 'Nourish You' reckons the same with its range of super foods and great they approached us for a defining partnership for the packaging design, for a range of super foods.

    Keeping in mind the unique appeal we would bring through design, we have worked on the see-through mascot present in the Nourish You logo and also a neat and clean design with cool colours. This mindful creativity of ours helped the brand to display their customers upfront the product they are buying. As the brand plans to launch more super foods we have considered that before choosing color for the present packaging.

    This design is appealed well to the urban market and has received nation wide recognition by which their sales also increase by 5 times.

  • Designer: Andrew M Tyra
    Project Type: Produced, Commercial Work
    Client: Right Brain Brewery
    Location: Milwaukee, USA
    Packaging Contents: Beer made with real Cherry Pies
    Packaging Substrate / Materials: Laminated Paper Label
    Printing Process: Offset Printing

    The first in a series of labels for three beers made using actual pie. In this case, the Cherry Pie Whole beer uses a great many Cherry Crumb Pies from Traverse City, Michigan's Grand Traverse Pie Company to impart a tart cherry flavor as well as a "crust" note to the beer.

    My goal was to capture the idea of a whole pie. My approach was to depict a classic pie-eating contest wherein there was a clear victor. This was not intended to be the sort of pie-eating contest that requires the winner to eat the most pies. Instead, it was supposed to depict the sort of pie-eating contest that requires the winner to finish one whole pie in the shortest amount of time.

  • Designer: Andrew Tyra
    Project Type: Produced, Commercial Work
    Client: Right Brain Brewery
    Location: Traverse City, MI, USA
    Packaging Contents: Beer
    Packaging Substrate / Materials: Aluminum w/ Plastic Wrap
    Printing Process: Flexographically Printed Plastic Film

    This is a 16oz Can design for a Session Pale Ale brewed by Right Brain Brewery of Traverse City, Michigan. The core concept behind the name is a celebration of human willpower. Right Brain Brewery has faced a lot of adversity in their 10-year evolution. The label is meant to speak to their experience as well as to those who have faced similar adversity. The giant robot represents the sort of impasse that can only be overcome by creativity and perseverance.

    As a designer, I have an affinity for the same things I loved during childhood: animals, robots, cowboys, skulls, motorcycles (and other vehicles), and the like. I tend to prefer scenes that are both classic and unusual.

  • Creative Agency: Brandpoint
    Illustrator: Peter Donnelly
    Project Type: Produced, Commercial Work
    Client: John McCambridge
    Location: London, UK
    Packaging Contents: Bread mix
    Packaging Substrate / Materials: Cardboard
    Printing Process: Litho, embossing

    Brandpoint has revived and reinvented McCambridge’s classic home bake bread kit range to appeal to the modern market.

    Owning close to a one-third share of the Irish bread market, McCambridge was an existing household staple. Their challenge was to rebrand and reposition the identity of the bread mix range in hope of expanding into further retail opportunities outside of Ireland.

    Maintaining the heritage of the iconic McCambridge signature, we developed the catchy new title ‘Bread Tin Bakery’, updated to a fresher, lighter colour palette, and used authentic visuals to communicate the simplicity of the product. Use of thicker, matte packaging and embossing the product title on the box panels presents a more premium effect.

    To emphasise the bake-at-home aspect of the brand, each different oven glove design makes reference to the McCambridge story: the classic Irish Soda Bread Mix features an Irish kitchen top with vintage family memorabilia, the White Bread Mix box depicts the Irish coastline and the history of importing goods from around the world, and the Gluten Free mix uses illustrations of the Irish countryside to hint at the lightness of the Gluten free loaf. The kits come complete with bread tins included (hence the name) and a unique no-mess mixing bag; all you need is your oven gloves!

    The tone of voice in the copywriting has also been updated to be more personable and empowering towards the target consumer, and implementing #PIMPYOURLOAF widens the scope for the product through social platforms and resonates with a more modern audience.

    The McCambridge family have been following traditional bread recipes since 1945, hence their strapline of ‘a tradition made fresh every day’, which is also true of these bake-at-home mixes. Their products have no yeast, no added sugar and no preservatives.

  • Creative Agency: Dow Design Ltd
    Creative Director: Donna McCort
    Lead Designer: Kirsty Harvey
    Design Team: Jeannie Burnside
    Production: Carl Dixon, Ben Dean, Jamie Pettigrew
    Photography: Jamie Pettigrew
    Illustrator: Camille Chew
    Account Director" Simon Wedde
    Client: Alex Gao of WDOM
    Project Type: Produced, Commercial Work
    Client: WDOM
    Location: Auckland, New Zealand
    Packaging Contents: Milk Products
    Packaging Substrate / Materials: Plastic, Shrink Wrap
    Printing Process: Off Set

    The new alchemists. Prima materia, anima mundi. The transformation of the humble body into the magic of the soul. It’s a wonderful analogy for this young, progressive brand bridging New Zealand’s raw purity and the urban cutting edge of China today. We definitely saw something of alchemy in their quest to perfect their products, to iterate and re-iterate - until the cows came home - til they had managed to elevate the ordinary. And milk products were only the beginning of their dreams. So what did we dream up? A wholly emotional acronym for their brand name. Whirled together with some rather mystical symbology. Our new alchemists intend to link body and soul.

  • Creative Agency: Viewpoint branding agency
    Project Type: Produced, Commercial Work
    Packaging Content: Beer
    Location: Russia

    This summer all lovers of night partying, relentless hilarity, music and beer will get an awesome surprise. Developing #StereotypeОFF concept Amsterdam Navigator brand decided to open its own bar right in the center of Moscow. Besides the great music, alcohol and peculiar surroundings, the bar has an unusual feature: visitors with tattoos will be passed for free, but inside there also will be a tattoo studio by direction of cult Dutch artist Maxime Buchi. So even if you haven't decorated your body with tattoos yet, you can quickly correct it with cool masters inside;)

    So, Viewpoint branding agency with a legendary tattoo artist were tasked to develop design for limited edition cans of Amsterdam Navigator, which could become a signature attribute of the bar. The main design element of cans is stylish geometric tattoo, made with trademark style of Maxime Buchi. And maybe someone says that the final result is a little bit authentic, but we find it stylish and modern!

  • Creative Agency: Dizen
    Project Type: Produced, Commercial Work
    Client: Bodega Trivento
    Location: Argentina

    Trivento winery (belonging to the Concha y Toro group) selected us to develop this project that should be positioned as a niche product within its vast portfolio. Lejanamente Juntos is a wine that has a "author wine" profile in which the premise was to be different from the "TRIVENTO image style".

    The reason of the name is because this wine is the union of expertise between Victoria Prandina (winemaker of Trivento Argentina) and Enrique Tirado (oenologist of Concha y Toro Chile). Argentina and Chile united in a wine, through the expertise of winemakers and the selection of varieties to make this blend (Malbec and Cabernet Sauvignon)

  • Creative Agency: LINEA - The Spirit Valley Designers
    Project Type: Produced, Commercial Work
    Client: Osmoz Gin
    Location: France

    Two distilled gins from grapes... Two complimentary versions... Two incomparable interpretations... OSMOZ CLASSIC and OSMOZ CITRUS, both wish to achieve the perfect combination. These two creations, designed by LINEA - the Packaging Design Agency from the Spirits Valley - reflect exactly the image of their two creators, Laurent and Elodie Vallet - both winegrowers and craftsmen. Combining modernity and tradition, the labelling and sealing are in perfect osmosis with the Cognac roots of the family. A touch of "handmade" is added through various features as a grainy paper material, a large illustration similar to watercolour sketches or a raw wood-capped stopper. OSMOZ CLASSIC is meant to be masculine with coppery colours evoking a still and more generally distillation. As for OSMOZ CITRUS, the bottle features a superimposed label to emphasize its part of femininity. These two creations are fresh and modern and reflect an innovative and committed spirit.

  • Creative Agency: étiquette
    Product development department manager: Jurate Paulauskiene
    Project manager: Algirdas Orantas
    Creative director: Valerija Zileniene
    Designer: Irmantas Savulionis, Valerija Zileniene, Ginatre Marcin
    Product Photographer: Audrius Tuleikis
    Project Type: Produced, Commercial Work
    Client: MV Group
    Location: Lithuania
    Packaging Contents: Alcoholic beverages
    Packaging Materials: Paper label

    Mead liquors have a strong historical background. They are traditional, if not ancient, and not too popular nowadays. Typical design in the category has an old-school feel to it. The product is often excessively decorated or comes in a special bottle.

    The client wanted to enter the category filled with souvenir packaging, without having to create a special bottle.

    Create a brand logo for a series of honey based liquors, and a label for Mead Nectar, the first drink in the series.

    We came up with a goal to create a more modern, yet ornamental look. It should appeal to both, older buyers looking for traditional thing, and younger ones in search of a visually pleasing drink to try out.

    The new design, the first under Honey Legends brand, would be created for an existing bottle.

    The logo for Honey Legends was created to resemble an ancient wax seal, from the times when mead was an expensive drink, highly regarded by noblemen.

    For the label, a monogram was chosen to convey historicity and splendour. Letters M and N were combined for Mead Nectar. The result is a symbol that is both, modern and highly decorative. In the future, newly introduced drinks would have their own monograms.

  • Creative Agency: Montalbán Estudio
    Creative director: Víctor Montalbán
    Art director: Víctor Montalbán
    Photographer: Unpardedos Fotógrafos
    Project Type: Produced, Commercial Work
    Client: Licores Figuerola
    Location: Zaragoza, Spain
    Packaging Contents: Wines
    Packaging Substrate / Materials: Glass
    Printing Process: Stamping and silk-screen

    With a name like Viña Dorada (Golden Vineyard), it was clear to us that the design of this collection of wines with Appellation of Origin Terra Alta had to be bright. In order to represent the constant bath of sunlight that its vineyards take, we created a series of icons that shows the sunrise and the sunset from different points of the vineyard, and encapsulated them in their purest expression: geometry. Thus mountains, rivers, seas, and even eclipses embrace the key of this unique wine: the sun.

  • Creative Agency: lander project
    Project Type: Produced, Commercial Work
    Client: Il Balzo
    Location: Florence, Italy
    Packaging Contents: Wine
    Packaging Substrate / Materials: Paper Label, glass bottle
    Printing Process: Pantone, Serigraphy, Emboss

    The wine produced by Il Balzo winery, in the Rufina area, has two souls. They are the ones of Paolo Ponticelli, the strong and rough one of a woodcutter, and the passionate and experimental one of the winemaker. Wood and wine, two living materials strictly bound to one another, integrate into a perfect osmosis. They are directed by a great master, the weather. In this way the last creation of Il Balzo, Addiaccio wine, is born. Born from a hail, it has won every challenge, becoming a strong and particular wine, the son of wind and passion.

  • Designer: Laurynas Kamarauskas
    Project Type: Concept
    Location: Vilnius, Lithuania
    Packaging Contents: Coffee and tea
    Packaging Substrate / Materials: Paper
    Printing Process: Offset Printing

    INVISIBLE - collection of custom designed disposable coffee and tea cups for exhibition spaces. Based on one of the 2017 consumption tendencies, the project aims to set forth a new experience for a consumer, to grab inert visitor's attention, to make visitor stop for a moment and marvel. Design sends a message of hot beverage rituals and traditions smothered by routine when at the same moment innovative press technologies allow visitor to be surprised

  • Creative Agency: Agência BUD
    Project Type: Concept
    Location: São Paulo, Brazil
    Packaging Contents: Coffee
    Packaging Substrate / Materials: Plastic
    Printing Process: Flexography

    Concept inspired by the purity, authenticity and lightness of the product. Translating in a clean and modern language, providing balance to the whole, using typologies and images to compose their aesthetics.

  • Creative Agency: Girafa Studio
    Project Type: Produced, Commercial Work
    Client: Celler de Capçanes
    Location: Capçanes, Tarragona, Spain
    Packaging Contents: Wine
    Packaging Materials: Paper, glass bottle

    Inspired in Modernism images, with plenty of details. This wine collection has similar characteristics, mahogany colors, golden reflections, traditional and expressive, with ripe fruit, raisin and fig aromas…

  • Company: Delightful Season, LLC
    Head of Marketing Department: Alyona Trifonova
    Designer: Maria Potapova
    Project Type: Produced, Commercial Work
    Location: Moscow, Russian Federation
    Packaging Contents: Sunflower seeds
    Packaging Substrate / Materials: Polymer film
    Printing Process: Flexography

    By the Marketing Department of the “Delightful Season”, LLC, it was done the improvement of the packaging for the brand of nuts, seeds and dried fruits “Senechka”. A new concept we decided to broadcast right away to a new product - black salted sunflower seeds.

    For the main character of the brand, the cat, there was chosen a contrasting combination of black and bright green. Such approach was not usual for the brand earlier. Before the combination for cat and its pattern used to be a pair of monochrome colors. Black color builds a direct association with the product itself - black seeds. Green adds a bright accent, makes the packaging catchy and expressive, and also strengthens the connection with the positioning of the product as natural, "green" ("100% NATURAL"). Also, the cat is now turned to the right, and not to the left, as it was before. This makes it easier to perceive the design, because it doesn’t contradict the direction of the text’s line reading (people read from left to right, and the cat is now facing the same direction). Twigs and flowers are located on the contour of the central figure, which creates a pleasant feeling of "stroking" the cat.

  • Creative Agency: Botánico
    Project Type: Produced, Commercial Work
    Client: Bodegas y Viñedos Alzania
    Location: Spain
    Packaging Contents: Red Wine
    Packaging Substrate / Materials: Paper
    Printing Process: Digital printing, overprint varnish

    Bodegas Alzania contacted us for the renewal of its Gardacho label and the creation of a companion series, Gardacho Crianza. The lizard was conserved (gardacho in a lizard of the zone) that appeared in the previous designs, changing the chromatic range by a more serious one with blue tones, mauves and garnets. Vegetable ornaments were added as an illustration for a more dynamic and fresh image and the capsule was also placed to unify the image of the bottle. The label was digitally printed and serigraphic varnish was added on the word Gardacho to give it greater importance.