• Designer: Yuko Takagi
    Project Type: Concept
    Packaging Content: Orange carbonated beverage
    Location: Tokyo, Japan

    I simply transformed Orangina’s iconic image “the orange peel” into a fresh-looking bottle. When you peel the label, messages will come out in a spiral.

    You get a different message with every bottle so collect them all! Please enjoy!

  • Creative Agency: Makers & Allies
    Project Type: Produced, Commercial Work
    Client: Delfina Family Farms
    Location: San Luis Obispo, California, USA
    Packaging Contents: Hard apple cider
    Packaging Materials: Bottle, label, cap

    A collaboration between the elder and younger generation of the Delfino Family, Henrietta Stich Hard Apple Cider pays tribute to Henrietta, the matriarch of the Delfino Family, Apple Hill growers since 1964. Combining vintage-inspired type treatments with custom-illustrated apple branches, Henrietta Stich feels like a classy lady with just enough edge to make you want to learn more about her.

  • Creative Agency: More from Less
    Designers: Ushma Kana, Mette Staal, Carlos Diaz, Peter Pieraets
    Creative Design Manager: Gert De Smedt
    Project Type: Concept
    Location: Belgium
    Packaging Contents: Chocolate

    Aloha Kākao is a concept pack for a luxurious organic chocolate brand, developed by More from Less.

    Tapping into consumers’ growing concerns about ‘clean’ foods and provenance, the Aloha Kākao consumer packaging evokes the natural, organic roots of luxury Hawaiian chocolate with its blooming, floral structure. It delivers elements of surprise, reveal and discovery for the consumer with a modern, dynamic shape that stands out on shelf. Visually, this gourmet product uses high contrast to reinforce the bold flavour combinations throughout the product range and project strong block branding when displayed next to each other. The shipping box has also been optimised with an SRP with five primary packs, clear communication on all sides, and easy opening and recycling. Brand identify is further strengthened by displaying the primary packs at a slightly skewed angle attracting customer attention. The floor display indulges the shopper with in-store theatre built on the core concept and brand identity highlighting the Hawaiian and natural idea behind the brand that relates back to the distinctive shape of the primary pack.

  • Designer: Maria Oldecop
    Project Type: Student Project
    School: Facultad de Arquitectura Urbanismo y Diseño de San Juan
    Course: Diseño Gráfico IV
    Tutor: Gato Ficcardi
    Location: San Juan, Argentina
    Packaging Contents: Craft Beer
    Packaging Materials: Glass, paper, carton

    The goal was to give the beer with a unique personality, rebellious and kind of freaky; matching its consumers. This was achieved by custom styling each of the beer collections (divided by its quality and price), with a touch of humor and irony, using a different technique and aesthetic for each one of them.

    The first product line makes use of political correctness as a theme, modifying commonly used beer type names

    The labels say:
    - It's not blond, it has a pigmentation deficiency
    - It's not red, it's only in a state of fear or insecurity
    - It's not black, it only has a lack of luminosity

    For the premium product line it was assigned to each type of beer (blond, red and black) a representative character, popular in Argentina or famous all over the world.

    For Super Premium Beer, it was used a special bottle and packaging, with an illustration made in an old engraving style, which at first sight, it’s looks like a simple image of Adam and Eve, but given a closer look it´’s observed that they are smiling and surrounded by sin.

  • Creative Director, Designer: Alexandros Gavrilakis
    Project Type: Produced, Commercial Work
    Client: Cardinal, The Food Company
    Location: Athens, Greece
    Packaging Contents: Sauces, Vegetables, Tropical Fruits, Noodles
    Packaging Materials: Cans, Bottles, Paper Boxes

    Counting 21 years as an importer and seller of the most established brands in the Asian food business, Cardinal The Food Company, commissioned us to breathe new life into its own-brand range of products.

    Apart from creating a consistent brand identity that would unify the 6 different product categories and 50 SKU’s, we set ourselves the challenge to devise a set of visual assets that would be appealing to consumers who are looking to purchase authentic Asian products but also, to all the young culinary types craving for unique foods and flavors.

    With food being embraced as a vehicle for self-expression and storytelling, Cardinal's new product range was designed to tell the story of a “meaningful union between the East and West”. On each pack, the Asian-inspired brush typography harmoniously coexists with the illustrated recipes and the slogan “Learn to Wok” calling out to all those who value authenticity or even, an authentic mash-up such as Mexican dumplings or Korean BBQ tacos!

  • Creative Agency: Interact Boulder
    Project Type: Produced, Commercial Work
    Client: Phin & Phebes
    Location: Brooklyn, NY
    Packaging Contents: Ice Cream
    Packaging Materials: Carton

    Phin and Phebes started as a regional brand in Brooklyn, NY and made a name for itself with unique and surprising flavors. When the potential to become a national brand presented itself, Phin and Phebes partnered with Interact to help bridge the gap from the small cult followings of Brooklyn into an approachable, mainstream consumer brand that still had soul.

  • Designer: Christos Zafeiriadis
    Project Type: Produced, Commercial Work
    Client: Tap Café
    Location: Athens, Greece

    Branding and packaging design for Tap Espresso & Salad Bar, located in the lobby of a high-rise commercial building in Sydney. It is a hidden gem for speciality coffees and delicious lunch options. The identity and all the applications consist of illustrated elements that one can find in the cafe. The color and material selection alongside the industrial space create a friendly atmosphere helping the customers to wind down and relax.

  • Designer: Alena Ploski
    Project Type: Student Project
    School: Shenkar College of engineering and design
    Course: Packaging Design
    Tutor: Dekel Bobrov
    Location: Ramat-Gan, Israel
    Packaging Contents: Sardines
    Packaging Materials: Paper, Paint, Canned Sardines

    Olaf, a fictional brand from Sweden, shown here is packaging for sardines in three different flavours: Spring water, Olive oil and Tomato sauce. The instant visual difference that a costumer sees are the color coded caps, which also add a pop of color to the otherwise black & white minimal design. The package is shaped like a fish that wraps around the can and can be easily removed to discover the nutritional information on the inside of the label.

    What's Unique?
    Fish shaped, color coded

  • Creative Agency: UPRISE
    Creative directors: Alexey Astakhov, Alexander Orlov
    Project Type: Produced, Commercial Work
    Client: APU
    Location: Mongolia
    Packaging Contents: Vodka

    Branding agency UPRISE has completed a new project for Mongolian APU companies - the development of brand of vodka "Taiga".

    In Mongolia, as in Russia, winter, spring, summer and autumn are brightly expressed, there are the own paints in every season, the own emotions and feelings. It is proved that consumer taste preferences and expectations also vary throughout the year.

    The project idea is to create original vodka brand, which consists of four assortment positions, each of which corresponds to a particular time of year. Four unique recipes have been developed, consisting of 100% of natural Mongolian ingredients: warming is for the harsh winter, invigorating - for a long windy spring, refreshing and light - for a hot summer, a rich and relaxing - for warm autumn. We have sought to convey the mood of each SKU in the design, to talk about exclusive natural products. Bottle is a wide shtof with a thick bottom, it looks impressive and thoroughly. The colours of labels are muted, pastel, they complete the colour of the drink. The contrast logo block is located on a separate label; it is clearly visible on the shelf and brings together the entire line. The main ingredients of the recipe are shown at the bottom of the label, and on top of the illustration, you can follow the transformation of nature - landscape with the image of a Horidol Saridag mountain range changes, blossoming with the freshness of spring, pouring with the ripeness of summer, turning into bright saturated colours in autumn and coving by the silvery snow in winter. The textured matte surface, selective varnish and embossment, adds an element of volume.

    "Taiga" vodka arrived in the retail network in June 2016, on the eve of the national holiday of Naadam. According to the words of manufacturer, the consumers liked the idea of four different flavours of each season.

    At the moment the sales are increasing for the autumn and winter positions, although the "summer" taste is sold well in summer.

  • Creative Agency: Shumi Love Design
    Creative Director: Valerii Shumilov
    Project Type: Produced, Commercial Work
    Location: Moldova, Russia
    Packaging Contents: Wine
    Packaging Materials: Glass, Paper

    The visual aspect of this product had to communicate its light and pleasant character, as well as create a contrast to the more traditional and strict design common for French wines. That is why the agency’s specialists have focused on developing a light, colorful and pleasant design, which would drive one’s appetite for new impressions.

    The light character of French Beaujolais can be felt even at a quick glance on the label developed by the agency. Light, aerial color spots, stylized as watercolor elements, flow through the plain white field, creating the feeling of freedom and ease. The stylized bike image gives birth to thoughts about a light romantic drive through the French countryside. The choice of font types emphasizes the spirit of carelessness and positivity, which is associated with this type of wines.

  • Creative Agency: Pearlfisher New York
    Founder and CCO: Jonathan Ford
    Founder and CEO: Mike Branson
    Creative Director: Hamish Campbell
    Design Director: Sissy Emmons Hobizal
    Project Type: Produced, Commercial Work
    Location: USA

    Elevating the everyday: Pearlfisher New York rebrands Godiva’s core range of chocolate bars.

    Pearlfisher New York has rebranded and redesigned the core range of chocolate bars for iconic luxury chocolate brand Godiva Chocolatier, creating a design that stands out as the gold standard on shelf.

    Godiva is beloved by consumers for their premium yet affordable products and the ‘everyday luxury moments’ they represent. Their offering stands out from the competition, as the brand prides itself on its Belgian heritage and unique, masterful approach to flavor creation. Godiva challenged Pearlfisher New York to elevate the brand in an approachable way – to visually capture and express their point of difference.

    To elevate Godiva in a bold and unexpected way, Pearlfisher New York crafted a new design, which reinforces their unique investment in the mastery of chocolate craftsmanship, creativity and quality, and brought Godiva’s fine ingredients front and center, quite literally. The resulting design creates a visually arresting, approachable and appetizing brand expression. A brand new equity for the icon – a chocolate drizzle that reflects the motion of a chef’s hand – was developed to translate the brand’s emphasis on gastronomy, while simultaneously attracting consumers with taste appeal.

    Married with a refined color palette, the bars are infused with a welcome and warm elegance, reinforcing Godiva as the choice for an everyday moment of indulgence.

  • Creative Agency: ZARATE-INSA Brand & Packaging Design
    Designer: Guillermo Zárate, Matías Insa
    Photographer: Martín Orozco
    Project Type: Produced, Commercial Work
    Client: Zuccardi Valle de Uco
    Location: Mendoza, Argentina
    Packaging Contents: Wine
    Packaging Materials: Paper, glass

    Packaging design for icon product of Zuccardi Winery, in Uco Valley, Mendoza.

    Lettering and typographic composition has been created on concrete texture as a stamp. The winery itself and its amphoras inspired this unique texture.

    It directly communicates the essence of the product, its origin, its nature and the wine-making process.

    The printing techniques used were embossing to highlight the print texture, and debossing and transparent hot foil stamping to emphasize the typographic composition.

    Single, innovative and concrete design.

  • Creative Agency: Armoder Arte & Diseño
    Designer: Giovanni Acquaviva
    Project Type: Produced, Commercial Work
    Client: Bodegas Coviñas
    Location: Spain
    Packaging Materials: Paper

    Bodegas Coviñas entrusts to us the design of ecological wine label.

    We focus on creating a main symbol as the protagonist of the image of the wine label.

    We created the illustration of a flower that transmitted the essence and the ecological attribute of the product.

  • Creative Agency: ByVolume
    Photographer: Daniele Grizzi
    Project Type: Produced, Commercial Work
    Client: Brewfist
    Location: London
    Packaging Contents: Beer

    Brewfist is one of the fastest growing Italian breweries, making contemporary craft beer styles alongside traditional recipes. In only five years they have more than tripled their production, expanded the brewery and invested in new innovative equipment.

    One of the driver of their success is the quality and variety of their beers. Started off with four recipes, today Brewfist offers more than 30 products: from all-year-round beers to seasonal, special and collaboration brews. As it often happens, commercial growth can lead to losing sight of the brand strategy. ByVolume was tasked to restructure Brewfist portfolio and revamp its packaging without losing brand recognition.

  • Creative Agency: Capio Interactive
    Sr. Art Director: Sudhi Balan
    Project Type: Produced, Commercial Work
    Client: Amna Food Industries Pvt. Ltd.
    Location: Kerala, India
    Packaging Contents: Grinded Spices

    AMNA FOODS is a new brand in to food industry, preparing a wide variety of Indian traditional Masalas from finest quality spices.

    What's Unique?
    The packages have a uniqueness in each and every element. The concept used is an AURA of particular product when we feel the taste, aroma and quality of products. The packages are ensured to be simple, elegant, catchy and unique in lay out.

  • Designer: Vassiliki Filippopoulou
    Project Type: Produced, Commercial Work
    Packaging Content: Meat
    Location: Greece

    The company’s main objective is the processing and packaging of meat, in response to the growing demand for packaged products. The target consumer: a wide but eclectic clientele.

    Ι opted for a design which would include a direct reference to the very natural source of the product, the meat which contains every package. Red it's the color of the fresh meat, also can stimulate the appetite.

    Simple and clean typography by using two different fonts, in order to give an extra deepness.

  • Creative Agency: Haugaard Creative
    Project Type: Commercial/Retail CPG Work
    Client: Quaker
    Location: Chicago, United States

    Quaker Instant Oatmeal recently announced the second wave of their Bring Your Best Bowl promotion with the release of a new carton that includes three packets of each of the three finalist flavors: Lemon Ricotta Pancake, Apple Cheddar Rosemary and Vanilla Chai. Quaker’s Bring Your Best Bowl is a promotional campaign kicked off last year that offered consumers the opportunity to submit their most creative oatmeal recipe ideas with the chance to inspire Quaker's newest Instant Oatmeal flavor and win a hefty prize of $250,000. Hundreds of thousands of entries were submitted, and only three finalists were selected.

    With the Finalists packaging, Quaker gave (voting is now over) America the chance to taste the top three flavors and urging people to vote for their favorite. The winning flavor will be announced next year on an entirely new carton dedicated exclusively to that flavor.

    The marketing team’s primary goals were to effectively promote the variety pack of finalist unique flavors available in the sku in a new and exciting, show-stopping way that still resonated with the Quaker Instant Oatmeal brand. While on one hand they wanted the package to grab the consumers’ attention and compel them to learn more about the unusual finalist flavors, on the other they didn’t want to take away from the brand’s integrity and recognizability, hence the very large chevron on the top, and emphasis on the oatmeal product shot. What’s more, they wanted to create a package that broke away from the classic Instant Oatmeal architecture to offer more shelf impact, all while still communicating that this was part of the Bring Your Best Bowl promotion, meaning staying on track with select visual assets used for the first wave of the promotion.

    What's Unique?
    We were able to achieve a look and feel that successfully communicated the Bring Your Best Bowl promotion without taking away too much from the Quaker brand identity.

    We needed to select colors that would effectively convey the unique flavor selections while also contrasting amongst themselves enough to pop off the carton. We chose colors that also went well together in an effort to create a truly beautiful package.

    We infused packaging with a beautiful, natural/artisanal feel by shooting the ingredient cues and oatmeal from a bird’s eye view and setting it on a rustic white wooden backdrop.

  • Designer: Pashnin Aleksei
    Project Type: Concept
    Location: Moscow, Russia
    Packaging Contents: Shower gel

    Do you like to sing in shower? If your answer is "yes", this shower gel package is exactly what you need. Curt Cobain, Michael Jackson and Tupac Shakur will help you to reveal your talent. And sponge top part of package will serve you as an additional convenience while washing. Throw away diffidence and feel yourself like a superstar! But be careful, because your neighbours might knock on your door not to take your autograph!

  • Designer: Faye Zhou
    Project Type: Student Project
    School: Pratt Institute
    Course: Design System
    Tutor: Alisa Zamir
    Location: New York
    Packaging Contents: Toy
    Packaging Materials: Metal

    De dier is a modular game for grown-ups, which is inspired by de stijl cow. Ten 3d modular shapes are designed to be combined by magnet connectors to creat your own mythical creatures that once existed in your imagination as a kid.

    What's Unique?
    By offering endless combinations, de dier brings back the childhood memory and missing creativity to grown-ups.

  • Creative Agency: HEYTHERE Agency
    Designer: Péter Magyar Medoks
    Project Type: Produced, Commercial Work
    Client: Márton És Lányai
    Location: Budapest, Hungary
    Packaging Contents: Pálinka (Traditional fruit brandy)
    Packaging Materials: Glass, Cardboard

    The GOLD50 is the latest product of Márton és Lányai, a Hungarian pálinka brewery which was founded in 1991. This series consists of a 50% by volume, gold medal winning pálinka, made in 5 flavours.

    What's Unique?
    This pálinka is limited, a total of one thousand individually numbered, uniquely designed bottles have been produced worldwide. The label was made on black cardboard, pattern-pressed with gold foil, finished with a layer of embossed varnish.

  • Creative Agency: TSMGO | The show must go on
    Creative Director: Ricardo Moreno Rodríguez
    Designers: Marta Terrazas & José Luis Casao
    Photography: DclickEstudio!
    Project Type: Produced, Commercial Work
    Client: Bodegas Salado
    Location: Sevilla, Spain
    Packaging Contents: Generous Wine
    Packaging Materials: Velvet paper

    Project summary
    TSMGO | The show must go on, we renovate the image of the Generous Wines of Bodegas Salado. The value of its production processes - still the same since 1810 - inspired our proposal: a premium design, modernized and rich in details, faithful to the Andalusian origins of Bodegas Salado.

    We get closer to younger audiences, placing the product as upmarket, but true to its essence by applying a groundbreaking concept.

  • Creative Agency: Rio Agency
    Creative Director: Tùng Juno
    Graphic Design: Nam Vũ, Hoàng Phạm
    Illustration: An Blue, Thu Hằng, Tăng Linh
    3D Modelling: Nam Vũ
    Presented by: Tuấn C
    Account: Thanh Tú
    Copywriting: Nguyệt Anh
    Project Type: Concept
    Location: Vietnam
    Packaging Contents: Vietnam Tea
    Packaging Materials: Paper

    Nam Tra is not only a commercial product, but also is the way that people wrapping a gift and expressing appreciation to those they love. The combination of textures of apricots, lotus, daisy, mint leaves...and modern design brings out new image for a local product in the international market.

    What's Unique?
    Touching dewy buds organic green tea by hand, observing farmers picking and harvesting each buds from the material area, listening to the win rustling and surrounding by natural flavor; I have imaged how amazing it will be if Nam Tra is covered in fresh tea leaves. That's how the first idea for the structure, illustration of Nam Tra packaging design was born.

  • Creative Agency: Antonia Skaraki A.S.
    Project Type: Produced, Commercial Work
    Client: Nutria
    Location: Athens, Greece
    Packaging Contents: Olive oil
    Packaging Materials: Glass, paper

    As the ancient Greeks used to paint & design each olive oil amphora (container) separately, we decided to do so today! We revived and applied this ancient art and tradition, in a contemporary modern production where each and every one of the 2000 bottles produced have different patterns. It’s not a vicious circle; it is a straight developing creative line. Every production line creates 2000 different designs infinitely.

  • Creative Agency: Todd Anderson Design
    Brand & Packaging Specialist / Creative Director: Todd Anderson
    Project Type: Concept
    Location: Cape Town South Africa
    Packaging Contents: Food Packaging
    Packaging Materials: Board, Plastic

    The Lukie’s range needed to have a beautiful shelf appearance with large photographic elements and clear typography, navigating the consumer to each of the products.

    To accommodate the large and diverse product range, including meat, dairy and beverages, a clear visual identity system was created, using three distinct design elements that combine together. Starting with a large image to set the tone or as a secondary ingredient element, then the typographic device backed with a colour tint for clarity and finally the image of the core ingredient or item.