• Creative Agency: Robot Food
    Project Type: Produced, Commercial Work
    Client: Premier Foods
    Location: Leeds, UK
    Packaging Contents: Gravy, Stock & Stuffing
    Packaging Materials: Tin

    When it comes to household brands, you don’t get much more iconic than Bisto, Oxo and Paxo. To bring some extra cheer to the autumn/winter season, Premier Foods asked Robot Food to create a series of special limited edition tins.

    The designs needed to be eye-catching and contemporary while building on each brand’s values. They also needed to be the sort of tin consumers would proudly display in their kitchens, and either keep for refills, or reuse for other purposes.

    Playing on existing equities, the Robot Food team came up with three designs that gave each brand a refreshingly contemporary twist. The Bisto tin grabs your eye first with the striking red shades, then with sheer size of the iconic logo. Second is the ‘Aah!’ which sits like a crown above it. ‘Since 1908’ underneath the logo brings in the heritage element, and the Bisto boy himself takes pride of place in the tin’s top-left area to classically modern effect.

    Decked out in two shades of vibrant red, the Oxo tin design takes inspiration from London’s famous skyline with the striking OXO logo in pride of place across the top. The Paxo tins are equally eye-catching. The blue hearts, in two contrasting shades, form an attractive repeated pattern around the tin on a bright yellow background. The ‘Perfect for all roasts’ slogan sits on the lid. The overall effect is classic meets cool.

  • Creative Agency: nju:comunicazione
    Project Type: Produced, Commercial Work
    Client: Viticoltori De Conciliis
    Location: Eboli, Italy
    Packaging Contents: Wine

    Packaging design for Bacioilcielo, the wine of Viticoltori De Conciliis, with a new label. A refreshed illustration with red lips and white clouds, a tribute to Jimi Hendrix's famous song, Purple Haze. We chose a no label look to give importance to the lips, without any word, even the name of the wine, and we moved all the informations on the back label.

  • Creative Agency: Corn Studio
    Designer: Vassia Kalozoumi
    Photography: Math Studio
    Project Type: Produced, Commercial Work
    Client: Superlative Foods
    Location: Singapore
    Packaging Contents: Sun Dried Fruits, Nuts
    Packaging Materials: Paper

    Made only from natural and organically grown ingredients from socially and environmentally sustainable farming, "Bruneus Naked Organic Dried Fruits & Nuts" are crafted in small batches in "Superlative Foods" (Singapore) manufacturing facility in Singapore, free of artificial colours, flavours, sweeteners, and additives.

    We designed their packaging boxes, having in mind that the client wanted something bold and bright for their products so they can differ from other organic products' packaging. Therefore, we used sans typography, two-colour designs from each one of them. All packaging materials are recyclable. On each product you can read its advantages and choose which fits your needs the most. The products are: Organic Sweet Apricot Kernels, Organic Sun Dried Apricots, Organic Sun Dried White Mulberries, Organic Roasted Hazelnuts and Organic Sun Dried Figs. Distribution channels are hotels (minibars), gyms and yoga studios, organic food retailers, clubs and music lounges, café chains and dessert bars.

  • Creative Agency: the Labelmaker
    Designer: Jordan Jelev
    Client: Colloca Estate, USA
    Calligraphy: the Fontmaker
    Photo: Jordan Jelev
    Project Type: Produced, Commercial Work
    Client: Colloca Estate, USA
    Location: Fair Haven, New York, USA
    Packaging Contents: Wine
    Packaging Materials: Glass bottle, paper, hot foil, transparent varnish, screw cap, cork

    Colloca Estate wine label – where Calligraphy is everything

    Colloca Estate wine label is one of those labels where Calligraphy is almost everything. Started with simple writings this brand new hand-lettered Colloca logo has never seen a pencil or sheet of paper. Like many other works of ours, it was born on a Wacom Cintiq digital tablet which means that it is 100% digital. We did our best to refine every detail and make every curve as smooth as possible. Positioned in large size at the center of the label it makes the whole bottle stand out among almost all other wines on the shelf. The logo is overprinted with raised transparent varnish against white smooth background which emphasizes elegantly its presence.

    The front label is created in two parts. At the bottom one we tell a short story about each wine showing a photo of the real grape variety in the center of the text. Of course we have elegant and calm gold hot foil to make the whole picture shine.

    Colloca Estate "We were thrilled to be recognized by receiving the Double Gold Packaging Award for our 2013 Riesling at the 2015 Fingerlakes International Wine Competition." The award, sponsored by Waterloo Container, assembled a team of judges by Executive Vice President of Sales & Marketing Togo DeBellis, of Waterloo Container, that included marketing professionals, packaging manufacturers and Waterloo Container employees.

    Judging was based on innovation and package design, including container, label, closure and shelf impact. The award was given to two wineries in seven of the competition categories: Merlot, Riesling, Cabernet, Ice Wine, Cab Franc, Fruit Wine and Chardonnay. Over 3700 Wines were in the competition."

  • Creative Agency: Maeutica Branding Agency
    Art Direction: Anna Margaryan
    Brand Identity / Mascot Design: Hovhannes Papoyan
    Project Director: Marina Ghazaryan
    Photography: Arnos Martirosyan
    Project Type: Produced, Commercial Work
    Client: Globbing
    Location: Armenia, Yerevan

    The brand:
    Globbing is a lifestyle liberator that makes all that the world has to offer easily available. It is a disruptively radical start-up in the area of shopping, based in US and operating in the US and European markets. Globbing, for the first time ever, makes shopping online at American or European stores a viable possibility for people based in countries where shopping and traditional shipping options are limited.

    The project:
    It was a very challenging and exciting experience. Since Globbing is an international project with a unique profile and revolutionary impact on the market, it required involvement of various international experts at different stages. In cooperation with our colleagues from the US, Maeutica came up with a logotype supported by a corporate character: a giraffe, as a part of brand visual identity. The choice of this mascot illustrated the unlimited opportunities Globbing offers to its customers: the giraffe is an animal with a unique ability to reach out to anything he wants and make those things easily available for the shoppers. Apart from being a part of the visual identity, the giraffe also allowed a wide space for gamification and functional use on the website.

  • Designer: Vadim Bunkov
    3D: Eugene Yusupov
    Project Type: Concept
    Location: Moscow, Russian Federation
    Packaging Contents: Concept of packaging yogurt drink
    Packaging Materials: Plastic bottle, shrink sleeve

    Concept of packaging yogurt drink

    What's Unique?
    A new way to share tasty and healthy yoghurt.

  • Designer: Danilo Trbojevic
    Project Type: Student Project
    School: Faculty of Applied Arts
    Course: Master
    Tutor: Milos Ilic
    Location: Belgrade, Serbia
    Packaging Contents: Sour pickles, chutney, fruit jam
    Packaging Materials: Glass, paper

    Restaurant Cvece zla (The Flowers of Evil) is named after the famous collection of poems written by Charles Baudelair. Like Baudelaire, I wanted to go a step further than all the others. At the present time we are imposed by things that are "good for us" and they teach us how to behave or not ... Cvece zla is the exact opposite of all that, it skips all boundaries and tramples over all the rules that are set. For example, labels for chutney were all made by the same principle: the picture of peppers and classic typography. I have tried to do something with similar principle, but with the introduction of a bit "strange" illustrations and typography.

    Cvece zla's packaging is designed to leave a strong impression on a potential buyer. Avoided most of the rules that are normally used to create the package as a realistic depiction of the product, but is shown as an abstraction or stylization of art. At first glance, it sees as chaos, until you see well and you enter into details of illustrations. Illustrations are made of collages of old illustrations of flowers, vegetables, fruits and birds, while in the background are scribbles that describe the tastes that is in the jar. Of course, the description of those scribbles you can only connect with taste when you try any of the products of Cvece zla. Typography is blended together with illustrations so together they form a single unit and convey information to the consumers. This whole "mess" is framed by a simple and slim frame that gives the label a certain tone of sophistication and elegance.

  • Designer: Jasmina Zornic
    Project Type: Student Project
    School: Faculty of Applied Arts
    Course: Master
    Tutor: Milos Ilic
    Location: Belgrade, Serbia
    Packaging Contents: Cakes and ice-cream
    Packaging Materials: Paper

    Luxembourg is a pastry shop in Belgrade, which produces cookies, cakes and ice creams. Luxembourg provides much more than delicious sweets. This is a new experience, a new world of exquisite sweets that you would like to share with friends. We want to create a completely new feeling when it comes to buying sweets. These sweets are a way to spread joy and love. From this we draw our slogan: The Place of Sweet Excellence.

    The idea is that in addition to beautiful box we build brand, which is actually experience of the brand itself. The entire experience is transferred to the place of sale and in addition to plain cake or pie in a box, it provides people a completely new shopping experience. Their emotions and behavior, when purchasing Luxembourg goods, and whole that experience, actually builds our brand. Interaction between the seller and consumer is extremely important, and the connection between them is our package. So, after the buyer chooses a flavor, or a favorite piece of cake, the seller puts it in a box that is in bright pastel colors, to indicated that something sweet is hiding inside. Then he takes seals and stamps, depicting tastes and products of Luxembourg, and stamps the packaging. Sweet package is then ready to leave Luxembourg and travels away with the customer. First thought I had when I started to work on this project was how to make people happy when they buy cakes and when they see the package, as they are when eating these sweets. Then it came across my mind that happy feeling when your mailman delivers you the letter or package that you've been waiting and you are so impatient to open it and see what's hiding inside. So I put these two together: eating favorite cake and receiving a gift in your mailbox, and created Luxembourg brand.

    We have an identity consisted from post stamp that I illustrated and that depicts world of Luxembourg, and from seals that can be in so much more variations.

  • Creative Agency: Love Agency
    Account manager: Algirdas Tamosevicius
    Art Director / Illustrator: Gintare Cekanauskaite
    Designer: Evaldas Bubinas
    Project Type: Produced, Commercial Work
    Client: Naujasis Nevėžis
    Location: Vilnius, Lithuania
    Packaging Contents: Pillows with filling
    Packaging Materials: Matte plastic

    The old packaging design has not changed for a long time. As a consequence of that sales were falling, product in the shelves did not look as attractive and modern as it should. What’s more, flavours of the pillows were renewed. It was clear that time for change has come.

    Change and make design more modern, emphasise the new pillow flavours, uplift the sales and transmit a message about healthier alternative in snacks category.

  • Creative Agency: GLAD HEAD
    Project Type: Produced, Commercial Work
    Packaging Content: Cooking oil
    Location: Ukraine

    Label for 'Oleos' sunflower oil When designing the label for the exported sunflower oil, we were facing a challenge to depict the naturalness of the product, and to imply the geography of production without using any trite symbols. For the label we created a light watercolour illustration with a rooster and a rabbit settled in the reeds, heads of garlic and beans scattered all over, and a fish swimming by. The use of these surprising symbols, along with the traditional ones, made the imagery more emotional and vivider.

  • Creative Agency: Guillo Milia Branding+Communication
    Project Type: Produced, Commercial Work
    Packaging Content: Wine
    Location: Mendoza, Argentina

    Lovely illustration of the letter "A" and gold foil stamping on the Astros Grand Reserve label.

  • Creative Agency: Spyros Partsinevelos
    Project Type: Concept
    Location: Athens, Greece
    Packaging Contents: Alcohol Beer
    Packaging Materials: Bottle, Paper

    Brain Damage | SoulBeer is a concept project for a Brewery company somewhere in the known universe. The story behind the brand name is a well known story that goes... "Damn i'm totally burned out! I wish i had a cold tasty beer to relax and refill my mind and my soul!" The colorful design delivers the goal with a pop aesthetics.

  • Designer: Tobias Hall
    Pack photography: Nick Rees
    Project Type: Produced, Commercial Work
    Location: London, United Kingdom

    Branding and packaging for Punta Este, a new beer from Estrella de Levante.

  • Creative Agency: Good Stuff Partners
    Designer: Aimee Kilmer
    Project Type: Produced, Commercial Work
    Client: Ritual Coffee
    Location: San Francisco, US
    Packaging Contents: Coffee
    Packaging Materials: Compostable paper

    We've been Ritual's brand partners since the day they opened their first cafe in the Mission District of San Francisco back in 2005. Since then, we've all grown up an awful lot and it was time to revisit the original brand we'd created all those years ago. We've repositioned them and updated their brand identity, including their iconic logo. Once the new brand was set, it was time to apply the new look and feel across their line of coffee packaging.

    Over the years, the bags had lost their logo's recognizable cup and star and the design felt heavy. We transitioned from a non-recyclable foil bag to a compostable paper bag, bringing it in line with their customers sustainable lifestyle and giving it a more natural feel.

    One of the design challenges we faced was creating only two different bags, one for espresso and one for everything else. The roasters needed flexibility for several different roasts every month and wanted to move away from using messy, non-recyclable stickers. The bags also needed to feel special in order to command premium pricing and needed to work harder to stand out on more ever crowded retail shelves.

    We designed detachable paper belly bands that wrap around the bag to make it feel more like a gift. More importantly, it gave us the outside and inside surfaces to create messages not only about the coffee itself, but about the new Ritual brand. Now they can tell in-depth stories of farmers who grew the beans, educate coffee lovers with illustrated brew guides, announce cafe openings and events, and tell people that they believe being nice is just as important as making the best coffee.

    Unique illustrations of their farmer partners brings authenticity and personality to the packaging. Ritual buys 98% of their beans directly from their producer partners, setting the highest standard in the industry. This makes sure they not only get their hands on the best beans in the world, but more importantly, their farmers maintain the quality of life they deserve. Telling this story is a critical component of the packaging. The perforated belly band has a detachable, wallet-size card. It's a handy reminder for customers to use when it comes time to restock their favorite coffee. Friendly, detailed brew guides help Ritual share their great love of coffee in a fun and down-to-earth way. And because they can print the belly bands whenever they want, they have the freedom and flexibility to use them for more short term announcements and promotions.

  • Designer: Zac Smith
    Project Type: Student Project
    School: University of Wisconsin- Stout
    Course: Packaging and Graphics
    Location: Menomonie, Wisconsin, USA
    Packaging Contents: Neckties
    Packaging Materials: Paper

    When it comes to packaging, design offers a limitless opportunity for new or even the most classic of brand packaging to vault to a ‘disruptor’ status. Becoming disruptive means taking a step outside the norm, standing above the rest, and impacting how consumers view your entire product category. This project was given to us with these thoughts in mind. What I decided to repackage are neck ties because the standard right now is a boring clip hanger with no imagination.

  • Creative Agency: saad branding+design
    Designers: Lucas Saad, Guilherme Hobi, Renan Ferreira, Carlos Bauer, Ticiana Albuquerque
    Project Type: Produced, Commercial Work
    Location: Brazil
    Packaging Contents: LED lamp
    Packaging Materials: Plastic, paper

    A brand focused on products to save natural resources and money: inspired by the brand idea "smart people inspiring a smarter planet" we created RE. Meaning “do again”, RE brings many concepts to mind, such as REuse, REduce and REcycle. The identity has bold colors, typographies and phrases that leads to reflection and propose a wiser lifestyle, highlighted by its tagline: Rethink. The datasheets (technical boards used by suppliers and resellers) are grouped as needed, making it possible to customize and to reduce paper. The multi-functional packaging made of a durable and recyclable material comes with a seed paper that can be planted inside the package itself, with several possibilities of reuse. Bold, inspiring and truly sustainable, RE now stands out amongst its competitors in Brazil and abroad.

  • Creative Agency: Omdesign
    General Manager: Diogo Gama Rocha
    Project Type: Produced, Commercial Work
    Client: Quinta de Ventozelo
    Location: Portugal
    Packaging Contents: Olive oil

    Quinta de Ventozelo, one of the largest and oldest Douro estates, has launched its limited edition Quinta de Ventozelo premium olive oil, created by the Portuguese advertising agency Omdesign.

    This is an extra virgin olive oil, extracted from the best olives from the century-old, native varieties on this emblematic estate, located on the left bank of the Douro. The 400-hectare estate has 30 hectares of olive groves.

    For Quinta de Ventozelo olive oil, which is presented in an elegant 500-ml bottle, the advertising and design agency took its inspiration from the tree that produces this typically Portuguese product – the olive tree –, which is prominently embossed on the label and also on the external unique and differentiating packaging.

  • Designers: Ankur Sahay, Tanisha Rastogi
    Project Type: Student Project
    School: Maeer's Mit Institute Of Design
    Course: Self Initiated
    Tutor: Prof. Mahendra Bhai Patel
    Location: India
    Packaging Contents: Whisky Chocolates
    Packaging Materials: High Density Mount Board

    Mozzafiato Lusso( Breath-taking Luxury) is a packaging design concept for exclusive, luxurious whisky chocolates coming from Italian royal chocolatier's recipe. Mozaffiato Lusso offers and cater to each and every sense of our nervous system and make the user feel and experience luxury from all around in its true sense and true meaning. The details which differentiate an expensive product to a luxurious product have been taken care in the package and over all designed experience.

    When someone buys the chocolate package, he gets a box of whisky chocolate which is initially kept in a very well designed parcel bag, the box has a golden seal which is needed to be broken for un-boxing. On opening the box, the consumer see a well designed certificate of royalty and authentication from the chocolatier's desk which carries each and every detail about the whisky chocolate which makes it so exclusive and so unique. Then further consumer can see an envelop which has a personal hand written letter from the chocolatier, thanking the buyer for tasting his chocolate and buying the exclusive series.

    From whisky chocolate's placement in the box to the opening experience of the box, to the last saliva in the mouth gives the consumer an over all super luxurious experience.

  • Creative Agency: Spir.to
    Project Type: Produced, Commercial Work
    Client: Kortis
    Location: Greece
    Packaging Contents: Extra Virgin Olive Oil
    Packaging Materials: Painted glass, Silk screen printing

    Tithasi is the tamed olive tree in ancient Greek, and we discovered it when working on the naming for its mother brand Kortis. The extra virgin olive oil is produced in Gortina, Crete, it is considered of very high quality and is already awarded for it.

    We used the ancient scripture of Gortina as the main theme for our design. The scripture is considered to be the oldest in Europe, and it is related to commercial laws of the time, including the trade of olive oil. Its kind is call "voustrafidon" and it is read from right to left and then the other way, as shown below. As a tribute, we used this way of writing to write the Extra Virgin Olive Oil under the logo.

  • Creative Agency: Armoder Arte & Diseño S.L.
    Designer: Giovanni Acquaviva
    Project Type: Produced, Commercial Work
    Client: Bodegas Coviñas
    Location: Requena, Valencia, Spain
    Packaging Contents: Rosé Wine
    Packaging Materials: Sleeves (Plastic)

    Winery Coviñas we commissioned us to create and design new image of rose wine "Entefrizzo".

    A pink quality wine, with a sweet and sparkling touch, made from grapes of the variety Bobal.

  • Creative Agency: Indesign
    Project Type: Produced, Commercial Work
    Client: Kobber Alimentos
    Location: São Paulo, Brasil
    Packaging Contents: Seeds and Grains
    Packaging Materials: Plastic Stand-up Pouches

    Kobber Foods increases its portfolio of healthy products with one more line: Super Grains.

    There are 5 items - Quinoa, Chia, Flaxseed Brown, Golden Flaxseed and Flaxseed Flour - packed in stand-up pouches with “open and close” system. Thus, the product stays always fresh and easy to use.

    The light and relaxed graphic design highlights the advantages of each product. Bright, saturated colors leave the packaging very cheerful (the original colors of the seeds are much darker). The front windows meet the need of the consumer to see the product.

  • Creative Agency: adHOCK Studio
    Design Director: Kasidist Sokantat
    Project Type: Produced, Commercial Work
    Client: BCT Baancha
    Location: Bangkok, Thailand
    Packaging Contents: Beverage, Milk Tea
    Packaging Materials: Paper Box

    BannCha is a unique, new brand of instant tea currently available in 5 popular, traditional Thai fruit flavours, each offering a genuine taste of the Land of Smiles. This delicious beverage tastes just like drinking juice freshly squeezed, straight from the fruit, and the packaging cleverly captures this concept by creating a stunning visual of half-sliced fruit which at the same time resembles a cup of tea. This unique design is great because it immediately makes the product stand out from other brands on the supermarket shelf. These 5 flavours are just the beginning of an extensive range of exciting choices to come in the near future.

  • Creative Agency: BrandOpus
    Creative Director: Paul Taylor
    Design Director: Edward Clark
    Project Type: Produced, Commercial Work
    Client: Willie's Cacao
    Location: London, UK
    Packaging Contents: Chocolate

    Award-winning chocolate brand Willie’s Cacao has unveiled a new design across its core single estate and flavoured bars ranges.

    Having established the existing brand design in 2012, BrandOpus was challenged to build on the success and growth of the brand by refreshing the design to reflect the individuality and personality of the products and ranges. As the portfolio has grown over the years into a world of flavours and inclusions, the design has evolved to reflect the individual cues inherent in each product experience. This level of craft and detail needed to be introduced into the proposition of the core single estate range.

    The redesign aims to elevate the look and feel of the single estate origin by introducing personality that reflects the cacao’s unique characteristics. The emphasis of the descriptors has changed from country of origin to focus on a more specific provenance of each cacao to enhance the sense of discernment and appeal for true chocolate connoisseurs seeking an authentic cacao experience. The bright and colourful decorative embellishments reflect the destinations where Willie’s adventures led him to discovery the wide array of cacaos that make his chocolate so distinctive.

    The importance of single estate was also reflected in the design for the new Milk of the Stars, a single estate milk chocolate using a bean from Indonesia with intense caramel notes. This will sit alongside the existing Milk of the Gods Rio Caribe creamy milk chocolate with its nutty notes so bringing the whole discovery that different beans taste different to milk chocolate lovers too.

  • Creative Agency: Typical Organization
    Project Type: Produced, Commercial Work
    Client: Neleman
    Location: Launched in the Netherlands, designed in Greece
    Packaging Contents: Beer
    Packaging Materials: Glass, paper

    vro-lijk-heid (noun, Dutch) happiness, cheerfulness, cheer, gaiety, glee, hilarity, jocundity, jollity, joviality, liveliness, mirth, sunshine, tittup, merrymaking

    Vrolijkheid® aims to be a new beer definition. Thinking of definitions we obviously thought of dictionaries. We approached the label design as designing a language manual. Since this beer edition is done in Holland by Nelemen, believed it relevant to make a reference to The Dutch Golden Age its freedom in press and typefaces that used to inspire William Caslon I (1692–1766) to design his serif typefaces. Using Adobe Caslon based on Caslon's own specimen pages we hope to give the fine detail and sharp contrasts that could make the beer sommeliers and amateurs transport to this acclaimed climate of intellectual tolerance that seemed to breath the Dutch Republic of the 17th century.