• Agency: Tough Slate Design
    Art-Director, Designer: Dima Tsapko
    CGI: Andrew Kramar
    Project Type: Produced, Commercial Work
    Client: Dzhaglans LLC
    Location: Kiev, Ukraine
    Packaging Content: Nuts of different kinds

    The client asked for bright and tasty designs for products to stand out on the shelf. We decided to use the customer as a main visual on the package. The Customer with mouth full of nuts!

    What's Unique?
    Simplicity, nothing artificial -- just a customer enjoying the product.



  • Designer: Peter Gibbons
    Project Type: Produced, Commercial Work
    Client: Ideas 2 Launch Ltd (Sophia Nadur)
    Location: London, UK
    Packaging Content: Tea bags
    Packaging Material: Metalised PET

    The Brand
    Tg Green Teas are a new brand of green teas inspired by ancient Chinese ingredients and knowledge. The hot tea range was created to bring consumers the benefits of quality green tea through healthy and accessible products. Naturally flavoured with other traditional Chinese ingredients, Tg Green Teas promote inner resilience and outer vitality.

    Audience
    Urban adult tea drinkers looking for healthy refreshment that also delivers on taste

    The Brief
    Design a disruptive but engaging identity and packaging range that communicates the brand proposition:
    - Naturally uplifting vitality
    - A contemporary interpretation of Chinese heritage
    - Better for you, but not too ‘worthy’
    - A friendly expert on authentic Chinese green tea and ingredients

    And the product characteristics:
    - Premium and different
    - Flavour and refreshment
    - Delivery (pyramid bags)
    - Back of pack brewing instructions

    Mandatories:
    - Develop existing basic ‘Tg’ trademark
    - Use resealable pouch format

    The Design Solution
    - The ‘Tg’ trademark was re-drawn in a bamboo brush style and incorporated into a dynamic kite to create a brand device that symbolises 'naturally uplifting vitality' and Chinese heritage.
    - The kite tail is used as a flexible device to add dynamism to the packs, to function as variant colour differentiation and to help integrate the product and ingredient illustrations into the pack design.
    - Vibrant variant colours were chosen to convey intensity of flavour.
    - Brush illustration style and hand-rendered typography communicate an authentic and friendly tone of voice.
    - Info-graphics are used on the back of pack illustrate the brewing instructions.

    What's Unique?
    Unique packaging format for (green) teas in the UK: a non-transparent resealable pouch that went one step better than Twinings' recent launch of its resealable pouches. The pouch's opacity has been used to help communicate a benefit derived from a key product/consumer insight i.e. green tea needs to be kept away from light to preserve its taste and freshness AND consumers appreciate brands that deliver fresh product. Since our brand is focused on delivering an authentic H&W green tea experience, we rolled out a non-transparent resealable pouch.



  • Designer: Peter Gibbons
    Project Type: Produced, Commercial Work
    Client: Ideas 2 Launch Ltd (Sophia Nadur)
    Location: London, UK
    Packaging Content: Green Tea
    Packaging Material: PET bottle

    The Brand
    Tg Green Teas are a new brand of green teas inspired by ancient Chinese ingredients and knowledge. The RTD range was created to bring consumers the benefits of quality green tea through healthy and accessible products that challenge existing sugary drinks. Naturally flavoured with other traditional Chinese ingredients, TG Green Teas promote inner resilience and outer vitality.

    Audience
    Urban adults looking for healthy refreshment that also delivers on taste

    The Brief
    Design a disruptive but engaging identity and packaging range that communicates the brand proposition:
    - Naturally uplifting vitality
    - A contemporary interpretation of Chinese heritage
    - Better for you, but not too ‘worthy’
    - A friendly expert on authentic Chinese green tea and ingredients

    And the product characteristics:
    - Premium and different
    - Low calorie
    - Flavour and refreshment
    - Made with real Chinese green tea

    Mandatories:
    - Develop existing basic ‘Tg’ trademark
    - Use existing 330ml bottle format

    The Design solution
    - The ‘Tg’ trademark was re-drawn in a bamboo brush style and incorporated into a dynamic kite to create a brand device that symbolises 'naturally uplifting vitality' and Chinese heritage.
    - The kite tail is used as a flexible device to add dynamism to the packs and to function as variant colour differentiation.
    - Vibrant variant colours were chosen to convey intensity of flavour.
    - The ‘Green Tea’ descriptor is evocative of vertical columns of traditional Chinese writing.
    - Brush illustration style and hand-rendered typography communicate an authentic and friendly tone of voice.
    - A misty mountain background is used to help communicate refreshment and the brand’s naturally uplifting proposition. It also acts as further variant colour differentiation.

    What's Unique?
    RTD tea and green tea in particular is a new type of drink in the UK. In order to maximize trial/repurchase potential and to tell in an engaging way the story of "green tea" [like what Vita Coco has done for coconut water], .

  • Designer: Felix Longyang Wang
    Project Type: Student Project
    School: Academy of Art University
    Course: Visual Literacy
    Tutor: Hunter Lewis Wimmer
    Location: San Francisco, USA
    Packaging Contents: Body Care
    Packaging Materials: Olive Leaves

    Through a series of investigations in San Francisco, I have chosen a famous olive ranch located in Northern California as a case study. Then offering their brand of olive-oil skin care products in a full range of designs. My designs take inspiration from the olive itself. The beauty of the olive leaf is unique and hard to match. Since the beginning of time, people painting in a variety of styles have depicted its beauty. I use my own photographic creations in packaging design, with the leaf shape naturally manifesting itself. Olive green and white formed the background to convey harmonious beauty. The design was selected in 2013 for Behance Packaging Design Served, and obtained a number of good reviews from the graphic design industry in different countries.


  • Agency: Life Creative Kyoto
    Designer: Masakazu Otsuki
    Project Type: Produced, Commercial Work
    Client: Laptune Cosmetic
    Location: Tokyo, Japan
    Packaging Content: Natural organic skin care cosmetic
    Packaging Material: Plastic, paper

    Package design and Brand identity for a retail cosmetic natural pure skin care presentation.

    Its name from the words, Anthropology, which is the study of human beings.

    Designed to balance the natural resources with white space, the identity came between serif typography and a floral moving.


  • Agency: Getbrand
    Creative team: Andrey Gornov, Lina Nazyrova, Julia Zimovets, Pavel Pavlov
    Project Type: Produced, Commercial Work
    Client: Tetra Pak
    Location: Moscow, Russia
    Packaging Content: Baby food
    Packaging Material: Cardboard

    “Am-am"- these words mother tells her child while feeding. To make this process funny and easy we created design that will inspire mothers to tell funny stories as she is feeding a child. Story of the hedgehogs, monkeys and raccoons - each SKU is a story of an animal mothers playing, singing and nurturing their children. Logo and the main graphic symbol of the brand is a feeding spoon that reminds of a shape of a big tree and there is a whole world around it: animals, lively bugs and birds. Am-am was meant to be funny, taken well by children and become a friend-brand to the mothers helping to make a child feeding process a lot of fun!



  • Agency: BBDO Ukraine
    Project Type: Produced, Commercial Work
    Client: SUN InBev Ukraine
    Location: Ukraine

    What is in the heart of Staropramen brand? It is the Prague itself - with it’s versatility, old narrow streets with amazing architecture and echo of glorious old days in every brick. We present You a journey through the ages and architecture that influenced the face of Prague. And we implemented this journey into limited edition can series, emphasized by authentic legends. So the art and architecture got canned…


  • Agency: Interbrand
    Executive Creative Director EMEA (Western Europe) & LatAm: Borja Borrero, Interbrand Madrid
    Creative Director: Carlos Magro, Interbrand Madrid
    Designer: David de la Fuente, Interbrand Madrid
    Production Manager: Coro Iglesias, Interbrand Madrid
    Project Manager: Tomás España, Interbrand Madrid
    Strategy Director: Ismael Merlo, Interbrand Madrid
    Consultant: Beatriz Diego, Interbrand Madrid
    Freelance Ilustrator: Alex Ferreiro
    Production Manager: Javier Mañas, Omán Impresores (Printing co.)

    Project Type: Commercial Work
    Client: Ramón Bilbao, winery
    Location: Spain

    Brand personality:
    Honest, brave, spontaneous, curious Brand

    Idea:
    The journey starts here Insight: I want lo live new experiences and discover new horizons.

    Bilbao is the brand which enables you to discover and share the different opportunities and possibilities the world of vine offers inspiring you to live a unique adventure.

    Describe the brief from the client, or in the case of self promotion work describe the internal goal of the agency.
    Ramón Bilbao asked us to develop a promotional item graphic piece that could be delivered as a high-level gift to their main distributors globally to visually capture and manifest the essence of a revitalized brand positioning that supports the brand's internationalization.

    Describe the process you undertook to inform your project.
    We created a distinctive and proprietary conceptual universe inspired by a new brand storytelling: Ramón Bilbao, the spirit of a challenge of adventure and discovery. Set in the 1920's, each vignette of this imaginary trip is trimmed as an over-sized stamp and connected to each other in groups of four. A unique collection, expandable by stages and specially delivered to selected audiences. Production: 100 copies in Offset print in direct colors + 4/0 + gold stamping laser cut, paper Conqueror 100 % natural cotton white 160 gr. 50x70 cm.

    What's Unique?
    Contribute through design to the internationalization of the brand, consolidate the brand’s positioning and reaching a second reedition of the posters due to its great success with the distributors across the globe. We have gone back to the roots of the story of the vineyards.


  • Agency: BBDO Ukraine
    Creative Director – Anze Jereb
    Head of design studio – Martynas Birskys
    Creative Group Head – Denis Keleberdenko
    Art Director – Mike Petrusiak
    Copywriter – Julia Kolesnik
    Illustrator – Olga Bandura
    Designer – Mariya Teterina
    Account Director – Natalia Liseeva
    Account Manager – Iryna Kolisnyk
    Music: LAMPA - evening. waiting

    Project Type: Produced, Commercial Work
    Client: SUN InBev
    Location: Ukraine

    This is something wider, than ordinary limited edition beer packaging. Let us introduce you packvertising – concept, where story and design finally meet each other. Story - is what Stella Artois stands for. And traditionally Stella Artois support Cannes Film Festival. So we show a story happened somewhere in Cannes in 4 parts – a part for each can. Accidents, unexpected twists, chase, drama, beautiful woman, kiss at final and even a helicopter – well, it's almost a film on cans, actually. But no more words - meet Cannes cans and enjoy Stella Artois.



  • Agency: lasuite atelier
    Design: Laurie Cazaumayou
    Photos: Furax
    Project Type: Produced, Commercial Work
    Client: AD FRANCOS A.VOSSEN
    Location: Bordeaux, France

    Le Priolat wine was ordered by an art collector and a restaurant/wine shop owner in Brussels. The packaging reveals the style of the artist Petrus de Man.

    The wine is made by the Chateau Ad Francos.

  • Agency: lasuite atelier
    Design: Laurie Cazaumayou
    Photos: Florent Duruisseau
    Project Type: Produced, Commercial Work
    Client: distillerie du Hérisson
    Location: Bordeaux, France

    The Hedgehog symbol adheres to industrial labelling codes in a way of representing a true artisanal product far from the complex and sophisticated science of marketing. Every inch of the label, printed on natural paper, is dedicated to specific technical information: composition, origin, description.

    Everything is simple and informative; it appears to be a very confidential product dedicated only to a few.

    The typography highlights this ‘handmade’ feeling which is maximized by some handwritten indications.

    A tyre track is shown on the neck of the bottle – a humouristic touch depicting the often terrible destiny of hedgehogs - an invitation not to take the wheel after drinking!

    The Hedgehog distillery is located in the Troncais forest, which supplies the wood for the barrels. The single malt label will soon be redefined in the same spirit.



  • Agency: CRE8 Design
    Project Type: Produced, Commercial Work
    Client: The Joy Factory
    Location: Taiwan
    Packaging Content: Speaker

    Packaging an elite class of digital products that triggers happy emotions led CRE8 DESIGN to translate the joyful company image into a young and lively pattern on a box that echoes with the product’s main function- music streaming.

    The optimized design of the double cutout windows not only allows the speaker to be viewed from different angles, but it also gives the product a floating illusion which emphasizes the light weight and portability of the Bluetooth speaker.

  • Designer: Felix Longyang Wang
    Project Type: Student Project
    School: Academy of Art University
    Course: Visual Thinking
    Tutor: Hunter Lewis Wimmer
    Location: San Francisco, USA
    Packaging Content: Food
    Packaging Materials: Foil Paper, Washi Paper

    Sensation is something everyone is born with. It is also diverse and unique in each and every culture. People’s perceptions towards food from different countries are not the same. With trends of globalization and diversity pervading today’s world, people’s cultural boundaries are becoming increasingly blurred. People in different parts of the world are tasting a wide variety of local food from different countries–is this not a pleasant thing? Sinotaste is a synthesis of two words. It comes from the Latin prefix Sino-, meaning Chinese, and taste, the English word. This brand sells distinctive Chinese food and snacks in the American market. The brand shows that the culinary culture has a long and illustrious history. The design was selected in 2014 for Behance Packaging Design Served, and obtained a number of good reviews from the graphic design industry in different countries.


  • Designer: Felix Longyang Wang
    Project Type: Student Project
    School: Academy of Art University
    Course: MFA Thesis
    Tutor: Phil Hamlett
    Location: San Francisco, USA
    Packaging Content: Liquor
    Packaging Materials: Foil, Washi Paper

    Poet chose the classical hand-made Baijiu brewing method with reasonable ingredient of 60% sorghum, 20% rice and 20% wheat. And this is also the essence of the most traditional brewing method in Sichuan, China. Poet choose the best raw materials for brewing in China and then bottled in the United States, all production and transportation processes are strictly comply with FDA and TTB standard execution to ensure the best taste and health security at the same time. Poet Baijiu flavor sweet and spicy, smell aromatic and taste mellow. Poet contents 40% alcohol, which is tailored specifically for the North American market; this is not only suitable for the straight, but also good choice to make Chinese style cocktail.

    Poet Baijiu uses the frosted glass bottles as the packaging, and the black and white design of spirit label to reflect the elegant and unique of Poet Baijiu. The Logo uses the original Chinese calligraphy with English Baskerville serif font, looks very harmonious.

    Poet 20 years is a collection of vintage Baijiu, suitable for elite business banquets, private clubs, collectors’ collection and the professional liquor tasting experts, is the best choice for the successful people. Poet 20 years will overthrow your understanding of spirits, and make your taste upper a level.

    Poet 20 years’ packaging with the forested all black round glass bottle, embody the feeling of calm and elegant. The spirit label’s logo and year using the red foil stamping process, highlights the differences of the vintage collection level of spirit. In addition, this spirit package also includes exalted box, more highlights the unique and collection value of this spirit.



  • Designer: Lubna Omar
    Project Type: Student Project
    School: German University in Cairo
    Course: Emotional Design
    Tutor: Miroslaw Leczek
    Location: Cairo, Egypt
    Packaging Content: Chocolate

    For my Emotional Design course, we had to initially research the origins of emotions in order to trigger our chosen emotion through chocolate. I chose the emotion of 'pain', after intensive research and reading about neuroscience.

    The result is: "Be Brave" - a chocolate intended to trigger pain. Everything - from the chocolate itself to the packaging and design - is made by me (Lubna Omar). The packaging is made of translucent tracing paper, which is stitched closed with brown thread. The paper hints the chocolate inside it but doesn't reveal exactly what it looks like; just like how the chocolate itself looks attractive but you cannot know for sure what it contains without trying it. Each package is uniquely made by hand, including the chocolate inside it. Whoever chooses to consume the chocolate will be in for a painful surprise.


  • Agency: Era Ora Studio
    Project Type: Self Promotion
    Location: Winston-Salem, North Carolina
    Packaging Content: Clothing
    Packaging Material: Paper

    We are a team of 2 Italian creative designers - Kristal and Alberto - and we moved to North Carolina from Italy a few years ago bringing simplicity, elegance and craftsmanship with us.

    Our products are the result of our very own personal research for beauty with an eye on trends and we hope that they will be appreciated for years to come.

    Everything is designed in the U.S.A. with an attention for detail that we like to call "our italian accent".

    Quality is important to us and that is why we like to work locally as much as we can.

    Our products are carefully hand assembled and packaged in the Studio by us.

    Since we are a part of every step of the process (from creative to final product), this limits the quantity of our products.

    What's Unique?
    We wanted the packaging of our T-shirts to be simple and personalized. We carefully wrapped the shirts into tissue paper to embrace the quality of the merchandise and we wanted to be sure to thank whoever bought it with a "Thank You" card.
    Additional information on the packaging is kept minimal and neutral with black and white stickers, just the way we like it.

    We want to make the package part of the experience, we love to imagine people's reactions when they unbox it.

    We try to take care of the environment and we like to work locally as much as we can. The paper we use is acid free, our t-shirts are WRAP certificated and printed with water based ink.

    Our product is designed in the USA with an Italian Accent.


  • Produced by: DesignCode
    Creative Director: Hiroshi Tsunoda
    Photos: Pablo Axpe
    Project Type: Produced, Commercial Work
    Location: Barcelona, Spain
    Packaging Contents: Wine or champagne
    Packaging Materials: Cardboard, paper

    Dress up your bottles and dazzle your clients!

    BACO and NYSA works as both case for a bottle of wine or cava and an ingenious lamp. Their versatility and attractive design make BACO and NYSA an innovative communication tool for brands and companies associated with the wine culture.

    BACO and NYSA are created as elegant cases for a standard size bottle of wine or champagne which then transform into a stylish lamp to be used as a decorative piece by the final consumer.

    BACO and NYSA are 100% customisable and can be adapted to the corporate identity of each one of our clients. Working from the five standard models of white, black, gold, silver and kraft, our clients can customise the article by changing its colour, choosing between matte or gloss and adding their logo or adapting the profile image on the screen.

    BACO and NYSA are made from card, making them easy to recycle. The cover includes protection for the bottle, specifically designed to adapt to different bottle diametres and an electrical cable so the cover can then be used as a lamp.


  • Designer: Jessica Sjöstedt
    Project Type: Concept
    Packaging Content: Champagne
    Location: Karlstad, Sweden

    Breaking the code. The task was to create a new and innovative package for champagne.