Sabadì

Designed by Happycentro, Italy.

Sabadì is a brand that mainly focuses, since its birth, to eatables that have a magic inside.

The first product that came out of this brand is a “cioccolato di Modica”, a typical sicilian way of making chocolate, in this case made by extraordinary cocoa selected in Ecuador, in six combinations with strong personality. The raw materials used come from fair trade producers and Slow Food presidia with respect for small indigenous communities, the environment and biodiversity.

We started by studying and designing the logo and entire brand identity, that had to match owner’s mood about business and life in general. Sabadì (sounds like Saturday in italian) is “… perhaps the day that does not exist… the day when we slow down, we reflect on what is really important…”.

We then developed its first chocolate collection designing 6 characters, 6 packages and a crowner.

Read more

Pipers Crisps Co.

Designed by BrandOpus, United Kingdom.

BrandOpus have created a new brand identity and packaging design for Pipers Crisps Co. The Lincolnshire based company approached BrandOpus looking to reinforce the perception of Pipers as the tastiest crisp brand in Britain by discovering what makes the brand unique, allowing Pipers to own the ‘out of home’ crisp market. Pipers pride themselves on the artisan, handmade crisps that they have been supplying the most discerning outlets with for the past eight years. Pipers wanted to underline their passion for making crisps, and tasked BrandOpus to develop a bold and assertive identity and pack design which reflects the honest, straightforward ideals of the company.

BrandOpus, who were appointed to work with the brand in October 2011 following a two-way pitch, recognised that to differentiate the multiple award-winning company from the competition, Pipers needed to have a role on the pack above and beyond the product itself.

BrandOpus differentiated the brand, drawing out the unique, quirky elements that that make Pipers recognisable and distinctive. Specifically the agency developed the brand name to Pipers Crisp Co. to make it more ownable, placing the logo at the focal point of the pack to drive the presentation. The Piper was established as the quirky masthead, and now anchors the brand into the natural and rural provenance of the crisps.

BrandOpus developed a colour palette for the brand, which allows clear navigation across the portfolio, making it easier for the loyal consumer to select their favourite flavour, and allowing standout that encourages new consumers to buy the brand. The flavour descriptors across the range of seven variants were updated to focus on origins, illustrating just how much care and attention has gone into sourcing the tastiest flavours possible.

The revamped Pipers packs are available now from over 1400 of the best outlets throughout the UK, and the refreshed brand identity will be rolling out shortly across the website and other brand touch-points.

Read more

13 Appellations (Student Work)

Designed by Wei Sun, a student at the Academy of Art University in San Francisco, United States.

Against the trend of vineyard-designated wines, the collective made a wine not from a single vineyard but from a baker’s dozen. The idea was to blend one ton of grapes from each to create a wine that is conspicuously connected to Napa Valley, a truest expression of what the valley has to offer. No one has ever tried to capture Napa in its totality. The concept of ‘mapping’ each appellations was born to reflect the idea’s complexity. Executed to express the boldness of the idea and its true meaning. The bold type reflect their belief, and the intricacies of the map express the vastness of their idea. A design that blends both complexity and simplicity together.

Read more

Bruken

Designed by by Mouse Graphics, Greece.

Packaging for Bruken, a new brand of building materials which incorporates two main product ranges: tile adhesives and porcelain grout.

The brand identity is based on geometrical (tile) patterns on a white background while the two product ranges are differentiated, one (for the tile adhesives) using a combination of fluorescent colors and the other (porcelain grout) using a tonal effect created by the white raster to let the actual color of the product be visible to the buyer.

Read more

Bassano Hard Soda

Designed by Dossier Creative, Vancouver, Canada.

A new, vodka-based refreshment beverage inspired by classic Italian sodas of the 1920s, Bassano Hard Soda was developed to evoke the feel of Prohibition within a contemporary context. dossier created the name, proposition and look to communicate an integrated story that would be disruptive on shelf. The identity pays homage to the classic script logotypes of the era, while the closed 4-pack has a small window to reveal the bottles, alluding to something illicit and underground. The brand launched with two flavours, Lemon Sanguinelli and Raspberry Pomelo, which have less sweetness and carbonation than typical for the category, making them more appealing to sophisticated palates.

Read more

Jacobssons Dagstorp

Designed by Bakerscape, Sweden.

We talk about 'potato print' as a term, but when we thought about it, we had not seen potato printing on an actual potato package. When we received this project, we decided to apply one of the concepts in a 'back to the roots' theme. This meant going back to the burlap sack from a hundred years ago. We combined it with a rich, deep colour palette to associate with the soil, and turned the imperfect stitching closure into an attractive element. This was the design route that the client chose for the printed bag for release january 2012.

Read more

Pyramid Brewery (Student Work)

Designed by Tim Masterson, a student from the Academy of Art in San Francisco, United States.

The Pyramid Brewing Company is a growing west coast brewery that attracts young energetic beer drinkers who enjoy a quality craft beer. Currently the Hefeweizen brew is a popular choice amongst sophisticated drinkers, yet national breweries such as Miller or Budweiser do not offer them in stores. This provides Pyramid brewery a great opportunity to expand and attract new customers with design. I decided to redesign this brand to compete with the top breweries, but also keep the current brand equity alive. I embraced the yellow and black color combination of the original pyramid neck label because it will certainly stand out on store shelves amongst the top brands. The angled and bold type communicates to the buyer a sense of tradition and trust. Overall I believe these design decisions will attract a young generation looking for a new beer they could enjoy and stay loyal to.

Read more

Das Korn

Designed by kakoii, Berlin and Tokyo.

It as an alcoholic spirit called "Korn" (wheat distilled liquor) which is more or less the German equivalent of the Russian Vodka. We designed the product (shape & graphic design) for the artist Theo Ligthart who launched it as an artwork on the international Art Show "Art Forum" in Berlin.

Since then "Das Korn" is a big success not only in premium bars throughout the country but also in many cultural locations. The design is very minimalistic and shows wheat grains – as also the name "Das Korn" means exactly what it's made of ("wheat grain").

Read more

Medina Incense

Designed by Veronica Stark, Canada.

Medina Incense features three aromatherapy incense sampler. The name was chosen to reference the ancient middle-eastern city where incense originated, and allude to the medicinal qualities of each scent.

Read more

Sardinian Electronic Labels Compilation

Designed by Eriberto Caria, Italy / Spain.

Design of CD for a company that promotes the electronic music record labels of Sardinia.

Read more

Scrumptious Splendid Cereals

Designed by Ideas that Kick, United States.

The Most Important Indulgence of the Day

“Treat yourself to the breakfast you deserve,” it says across the back of each bag of Scrumptious Splendid Cereals.

For this upstart challenger brand, Minneapolis design consultancy Ideas that Kick created a packaging system that communicates taste, quality and adult indulgence to consumers at first glance. Each bag brings an entirely new retail concept to life.

“We delivered a retail experience as delicious as cereals with such one-of-a-kind flavors as True Blueberry Duet, Caramel Pecan Joy and Chocolatey Banana Bliss,” says Kick president and brand strategist Mary Kemp. “Our packaging suggests it’s okay for breakfast to be a little treat. Imagine a bistro dessert in your cereal bowl.”

“Our simple, sophisticated color story and clean, elegant type define Scrumptious as the indulgent alternative within the adult breakfast cereal category,” adds Kick executive creative director Stefan Hartung. “Small stand-up bags create a shelf presence totally unlike our client’s competition. And we delivered bags that are the opposite of another boring box with a bowl full of brown stuff on the front.”

You can look for Scrumptious in Walmart cereal aisles. Select flavors are being tested in regional markets.

Read more

4 Frutti

Designed by Basile Advertising, Italy.

Four fruits, emptied of their pulp and then filled with ice-cream derived from it. Simple and natural ingredients, carefully prepared to obtain a unique product of its kind, the fruit filled with ice-cream, where the flavour of each fruit reflects its original taste. The artisanship in the manufacture, the originality and the choice of raw materials make the fruit filled with ice-cream, a unique and excellent product.

Read more

Coffee Barca (Student Work)

Designed by Ksenia Stepanova, Irina Shoya, Tatyana Smirnova and Elena Bykova. They are studying at the British Higher School of Art and Design, Moscow.

As street culture is familiar to soccer fans and soccer stars often start off in the street, we chose graffiti can as our work tool. Coffee packaging design is graffiti with players' picture on each pack. Barcelona spirit of freedom and will to win show in bright BARCA coffee packaging.

BARCA packs come in three strength related designs: light, medium and strong.

Course curators: Leonid Slavin, Natalia Kuzmina.
Tutors: Serge Lelikov, Vasily Andreev.
3D modeling: Segrey Shlyahov.

Also check out Cofé Camp, designed by another group of student at the British School of Design.

Read more

Eagle Hawk Wine (Student Work)

Designed by Krister Lima, Norway.

Our assignment was to create a wine bottle design for a brand that we choice ourselves. I went for an semi-exslusive design and came up with a modern and sleek typography. Around the neck I incorporated info about the brand and the wine. It´s all printed directly onto the bottle and the paper used around the neck is 300gm, glossy.

Read more