• Agency: Dunn&CO.
    Chief Creative Officer and owner: Troy Dunn
    Chief Creative Director: Jim Darlington
    Senior Art Director: Grant Gunderson
    Client: St. Petersburg Distillery
    Location: Tampa, FL, USA

    American Royal Mead is made from 100% natural organic honey, crafted by the collaboration of millions of bees. We created ornate designs to celebrated this process. By recognizing them as valuable contributors in crafting this mead, we were able to tell a story that illuminated the natural, high-quality ingredients used by the distillery.

    Being that this was one of my first label designs i relied heavily on the printer Blue label digital out of Ohio for inspiration and guidance. We printed on a flat black neenah label stock to keep it as black as possible. Then we created a highly detailed combo die so that everywhere you see foil it was also embossed at the same time.

  • Agency: Isabela Rodrigues
    Packaging Content: Cakes, cupcakes, cookies
    Location: Porto Alegre, Brazil

    Sweet Lane is Dubai’s finest source of customised cakes, cupcakes, cookies and other baked delights. A cake makes every celebration better, and when you mix the sweetness with art, it reaches a new level. Sweet Lane cakes are made from the finest ingredients, baked to satisfy the most discerning of tastes. Perfectly executed design to capture the moment. We created all the visuals for Sweet Lane, from the various patterns that cover the boxes to the interior design of the stores and mall kiosks. The classic and timeless brand is always accompanied by the beautifully colourful patterns, transforming the cakes into objects of desire.

  • Agency: Javier Alberto
    Project Type: Produced, Commercial Work
    Client: montesano.es Montesano
    Location: Canary Island, Spain
    Packaging Contents: Jam

    New packaging for Spanish Jam, try to make something clean, elegant and modern at the same time, with an open window to make the client watch the product.

  • Designers: Rasmus Erixon & Tobias Möller
    Project Type: Student Project
    School: Brobygrafiska
    Location: Sweden
    Packaging Contents: Food Wraps
    Packaging Materials: Paper

    Møller/Barnekow is a fictional well-established sandwich bar that for many years have been offering high quality sandwiches and salads with locally produced ingredients. They have now chosen to expand their range, and will offer high quality wraps. To buy a wrap in folded paper easily gets messy and greasy and is hard to eat in a simple way. Møller/Barnekows packaging for wraps is easy to open, carry with you and eat from it on the go.

    "Style and smart of the go". Our mission was to create a packaging that aligns perfectly with a current lifestyle trend: meals that are eaten on the go, straight our of the pack. We created a concept that includes a stylish and smart on-the-go meal packaging solution.

    Usually, wraps are delivered in thin folded paper. You don't know which end to start eating and everything gets messy and greasy. We wanted to find a solution that gives you the feel of high quality and makes you know exactly how to eat it.

    Møller/Barnekow is a fictional well-established sandwich bar in central Malmo. For many years, they have been offering high quality sandwiches and salads with locally produced ingredients. They have now chosen to expand their range, and will offer high quality wraps.

    Target group:
    Møller/Barnekow's target group is women and men from 30-60 years of age with healthy lifestyle. They have style and put value in things with good quality. Such as their sport equipment and their furniture at home. They appreciate fine food with good ingredients and have the possibility to spend money on it.

    Møller/Barnekow finds their target group at finer sport events such as Tennis week in Båstad, Sweden and the golf tournament Nordea Masters in Bara, Sweden. They have therefore chosen to work with these kind of events to promote their new product.

    On these events, there are people who appreciate fine food and are happy to spend a few extra krowns to get it. Møller/Barnekow is doing the advertising for the product in collaboration with the events by advertising on billboards and advertising pillars.

    The product will be sold in a finer tent where there is opportunity for mingle and enjoy the food on the go.

  • Agency: 43'oz
    Location: Moldova
    Designer: Alex Kodimsky
    Client: Victoria (Ukraine)
    Type Of Work: Commercial Work

    Trade Mark and label design for a series of wines “Wine Standard”

    The goal of this project was to develop TM design and labels for two series of ordinary wine that is distributed on the local market of Ukraine and abroad. It was necessary to create a modern label design that will stand out the product on a shelf, where TM is read at a glance and has a recognizable look.

    In the process, we developed a recognizable trademark, featuring winemaker with a barrel that is highlighted at the top of a bottle. A series of semi-sweet wines we have executed in contrasting colors, using modern bright colors. Dry wines was decorated in a classic French style using engraving images of vineyards, the same image but in a different interpretation we used for semi-sweet wines.

  • Agency: Sam Lee
    School: University of Technology, Sydney
    Course: Bachelor of Visual Communication
    Project Type: Student Project
    Location: Sydney, Australia
    Packaging Contents: Whole Coffee Beans
    Packaging Materials: Kraft Paper

    Roasting coffee beans with wood-fire is a more time honored and traditional method compared to modern approaches such as using electricity or gas as a heat source. A set of whole coffee bean packaging has been designed for wood roasted coffee using hand-lettered typography and illustrations to reflect the rustic and organic nature of coffee as well as the hands-on approach of using wood fire.

    What's Unique?
    Nearly every element has been illustrated by hand. The sleeves use colors appropriate to the type of roast of each bag, and they open up to a poster that informs the user of the advantages of roasting coffee with wood.

  • Designer: Mitul Iyengar
    Location: Chicago, USA
    Project Type: Student Project
    School: School of the Art Institute of Chicago
    Packaging contents: Wooden slides, instruction manual for game
    Packaging materials: Recycled wood, recycled cardboard, transparent plastic

    This is a hand-held toy that allows the user to reveal the numbers 0-9 through manipulation.

    There are a total of 9 equilateral triangular slides with various abstract shapes printed onto transparent sheets. The numbers are revealed when the right combination of 3 slides are held together in a specific orientation. The triangles (with equal 60º angles) can be turned over and over until they align perfectly and reveal the number. Each slide has multiple shapes engraved on the border, which act as a clue to guide the user to select the right set of 3 slides in combination.

    Ex: Triangle for number 3, Square for number 4, Pentagon for number 5, etc.

    What's Unique:
    The device is a play on Frigyes Karinthy's concept of 6 degrees of separation that states that everyone and everything is six or fewer steps away from any other person in the world. In the case of my device, each number is separated by 60º shifts of the triangular slides. The packaging keeps the triangular shape of the object inside visible from the outside, which is a defining feature of the concept of the device.

    In addition, it is created almost entirely out of recyclable materials. This makes it possible to be produce it easily, with the hope that it can be used as a cognitive learning tool for children.

  • Agency: Sheli Kuperman
    School: Shillington College
    Course: Certificate IV in Design
    Tutor: Frances Gray and Rebecca Hulme
    Project Type: Student Project
    Location: Melbourne, Australia
    Packaging Contents: Ready made Pasta

    The project involved the creation of pasta packaging for mothers with newborns, who essentially have no time for anything other than caring for their new baby. 'Nonna Carmela' is then a product that is ready made and gets delivered to the mother's homes. A carry bag was designed for this purpose, being flexible enough through different folds to carry from 1 to 4 boxes of pasta. Once the delivery is made, the packaging is meant to be put straight in the microwave and be quick and easy for the new mothers.

    The packaging reflects the ethos of the brand of authenticity and health through the use of hand drawn illustrations and through the subtle use of patterns inspired by Italian floor tiles. The copy on the packaging is also directed at the new mothers, with 'Nonna Carmela' being the one that will make everything better in their time of need.

    What's Unique?
    The carry bag that accompanies the pasta boxes makes the project unique. It can be folded in different ways to accommodate different quantities of boxes ordered by the new mothers.

  • Agency: Pure Fusion Media
    Project Type: Produced, Commercial Work
    Client: eBars
    Location: Nashville, USA
    Packaging Contents: food, chocolate, energy bar, health food, organics

    eBars energy bars are just about the healthiest bars on the market (the FDA had to invent a special classification for their organic quality). The company secured the rights to some of the most common and recognizable acronyms/words, in correlation to the bars’ efficacious qualities. The label designs are bold and energetic, with the type of intended consumer clearly marked on the front. Are you a runner? Grab a RUN bar. Into golf? Grab a GOLF bar! Incidentally, the GOLF bar alone is eaten daily by over half of the top 40 Pro Golfers in the world, including Jordan Spieth, winner of the 2015 Masters and 2015 US Open.

    In addition to the efficacious qualities of the bars, the bars are broken up by Sport/Lifestyle, with the sport bars in black and the lifestyle bars in white. Each bar title is an acronym, which is both a clever concept and a triumphant necessity as Mr. Dalton was supremely dyslexic as a young child. The lifestyle bar line also includes FOCUS (For Optimal Clarity Under Stress), TRIM (Tasty Replacement “In-between” Meals) and, very soon, the LIFE (Life Is For Everyone) Bar, which will provide bars to impoverished nations around the world.

    What's Unique?
    Perhaps the most important (at least to us and eBars’ founder Dave Dalton) is the opportunity we had to use the label to communicate how he, and his company, views the world. On the front of each bar and box is the phrase “BECAUSE YOU ARE A MASTERPIECE.” Using their product as their medium, eBars was able to broadcast to the world that human beings ALL have significance and value in a way that is creative and inspirational.

  • Agency: Designo Design
    Creative Director: João Ferreira
    Designer: Artur de Menezes
    Project Type: Produced, Commercial Work
    Client: Nosliw
    Location: Londrina City, Brazil
    Packaging Contents: Orange Juice
    Packaging Materials: Plastic

    Designo Design creative staff developed this unique and beautiful orange juice bottle.

    The challenge of this project was to combine aspects of the country life style and bring it into the urban rotine.

    The details of this product make an unique composition, staring with the label who has a funny and a colorful design to shape of the bottle, this product was designed thinking of the young people, to give them a moment of calm down and enjoy a delicious and fresh orange juice.

    The shape of the bottle was developed to provide a comfortable touch, an easy way to open and serve juice.

    The concept of the bottle was inspired by a orange juicer, an appliance that is very usual in the family's houses around the world.

    With these ideas and concept, a simple orange juice get in the market with much more identity, inovation and creativity, offering something new for those who are looking for health and new products.

  • Agency: Alexandra Matthies & Nicole Plock
    School: HTW Berlin
    Course: Communication Design, Packaging Design
    Tutor: Prof. Katrin Hinz, Prof, Birgit Weller
    Project Type: Student Project
    Location: Berlin, Germany
    Packaging Contents: Butter

    The Butterbowl is an innovative packaging design for butter with new usabilities and solutions in order to improve the deficits occuring with the most common packagings for butter. In the process the concept was also adapted to a whole range of further dairy products.

    What's Unique?
    The packaging is split into two parts. One half can be stored in the fridge to keep it fresh until the other part is finished. If friends are coming over for breakfast, both butter parts can be served at each end of the table, so it is reachable for everyone. Moreover the design is very sleek and integrates nicely into the set breakfast table. A transfer into a butter dish is not necessary.

    The two parts of the packaging are split and held together trough a closing lid. The lid also provides some space for a little inlay.

  • Agency: Domingo Reyes
    Copywriters: Odín Solis and Roberta Noche
    Project Type: Produced, Commercial Work
    Client: Yubarta Beer
    Location: Mexico city
    Packaging Contents: Beer
    Packaging Materials: Glass

    Yubarta is a crafted beer that was born in Central Mexico, cooked by expert hands with the purest ingredients. Beside its unique taste and balanced texture they focus in a new market that was until now unattended by the industry: The gastronomic.

    With an “out of the box” design, Yubarta uses the literal translation of their name to illustrate an enormous humpback whale punching out of the label. Its tail wraps around the bottle like a whip and the same technique is used as another fin seals the bottle cap. The Beer’s shape leans more toward a sake bottle, tinted brown, with a pop of cool mint green
    or a strong pungent red.

  • Agency: Design Bridge
    Project Type: Produced, Commercial Work
    Client: Floris
    Location: London, UK
    Packaging Contents: Men's grooming products

    Crafting for the Quintessential English Gentleman: Design Bridge create identity and packaging for new men’s grooming range by Floris

    Brand design agency Design Bridge today announces its work with British heritage perfume brand Floris to create the identity and packaging for their new range of grooming products for men, ‘The Gentleman Floris’, which includes a face moisturiser, shaving soap and aftershave balm.

    Design Bridge worked with the luxury perfume house to create a name, design and identity that celebrates the brand’s rich 300-year history, yet feels anchored in the present and appeals to younger male customers.

    Inspiration for the new design came from looking back to where it all began: no. 89 Jermyn Street, where the first Floris Store was founded in 1730, and where the brand has lived ever since. Holly Kielty, creative director, brand language at Design Bridge explains, “The Jermyn Street area, with its world-famous craftsmen and tailors geared almost exclusively to the quintessential English gentleman, inspired our thinking for the new name of the range, ‘The Gentleman Floris’, which also speaks to the air of refinement inherent in the brand. Abstract hints to Floris’ Jermyn Street location also find their way onto the packaging in the form of an embossed pattern inspired by local street maps with Floris’ address at no.89 subtly highlighted.”

    No. 89 is also the name of Floris’ most iconic fragrance and the scent used throughout ‘The Gentleman Floris’ range, a further link to the shop’s location and a source of inspiration for the design. Holly added, “Referencing No. 89 in our design allowed us to reflect Floris’ unique position as being the definitive perfume house located in the heart of London for nearly three centuries.”

    The historic Floris shop itself also provides some key inspiration, as Carolina Pelosato, design director at Design Bridge explains, “We wanted the design to be imbued with the Floris brand’s heritage and so spent time on Jermyn Street and in the Floris shop itself. We were struck by the brass detailing of the shop-front’s historic window frames and a direct reference to this - a brass-copper strip that runs across the front of all the packaging designs – became an important element of the range’s identity. Not only does this reference help unify the range visually, it also adds a striking and modern reference of Floris’ famous shop-front on Jermyn Street, an essential part of telling the brand’s story through our design.”

    Another important element of Floris’ heritage is its prestigious royal warrants, which include ‘Perfumers to HM The Queen’. In contrast to past Floris pack designs, Design Bridge include the warrants in a subtler, more understated way on packaging for the new range. This ensures the brand’s heritage lives on while leaving space for a more contemporary identity to emerge.

    Carolina Pelosato added, “We wanted the design to be understated, confident and refined – qualities reflective of the quintessential English gentleman we had in mind when designing the range. In creating this stylish identity it has allowed us to tell the Floris story while letting the quality of the products speak for themselves.”

    A further brand asset to weave into the design was Floris’ signature dark blue. By using it as a frame for the paler blue that the brand has previously used for male grooming products, Design Bridge have ensured that the range still feels integrated into Floris’ wider brand identity but has its own distinctive, masculine personality.

    Alex Oprey Head of Marketing at Floris, commented: “It was so important to us that the heritage and the expectation of quality and detail of our brand shone through the identity and packaging, but also was made to feel relevant to a new generation. Design Bridge took on the challenge and succeeded in telling the Floris story while adding an exciting, contemporary chapter to it in the creation of our new male grooming range, The Gentleman Floris, and by doing so gave us a rich and relevant understanding of our current brand equity and position in the market.”

  • Agency: NOMONO
    Project Type: Produced, Commercial Work
    Client: HUNDOG
    Location: Wroclaw, Poland

    HUNDOG is a brand, that develops premium dog snacks. In this project we are responsible for branding, packaging design and promotional materials.

  • Agency: NOMONO
    Project Type: Produced, Commercial Work
    Client: Browar Birbant / Piwna Stopa
    Location: Wroclaw, Poland

    Miss Big Foot is the product of Piwna Stopa Craft Beer Pub and Birbant Brewery cooperation. Our responsibility was design of the label, which reflects characteristic beer style: smoked foreign extra stout. Our challenge was to picture the recepture of the beer, the beer's dark nature and to refer to the pin-up style.

  • Agency: XINZE Brand design
    Project Type: Produced, Commercial Work
    Client: Royal Beverage Co., Ltd.
    Location: Taipei, Taiwan
    Packaging Contents: Beverages, Coffee
    Packaging Materials: Aluminium

    The design suggests full-bodied and richness in the coffee beans. While the aluminum container prevents coffee beans from exposure to light and air effectively, it also enhances the packaging design.

  • Agency: THINK Packaging
    Illustration Design: Flosites
    Packaging Artwork: Ian Ferguson, Friends of Design
    Project Type: Produced, Commercial Work
    Client: Danelle
    Location: Auckland, New Zealand
    Packaging Contents: USB, images
    Packaging Materials: Cardboard

    Danelle Bohane is an Auckland based wedding photographer. She travels throughout New Zealand and beyond for weddings on a regular basis, it is in her blood.

    Over the past few years Danelle discovered that she enjoyed telling stories; not with the pen and paper but through what she sees with her camera – in particular, someone’s story. Danelle is passionate about capturing emotion and love in an organic way without interfering, just letting the story unfold in front of her...

    ...on the unfolding note - Danelle invited me to create a bespoke piece of packaging for her clients.

    With inspiration from her newly launched website, the design has a geometric quality - neat angles and strong lines.

    Building layers was an extremely important element to this piece, adding a real sense of discovery and joy for the momentous occasion of receiving such treasured imagery.

    Danelle's attention to detail in her work is paramount so I needed to make sure that the package reflected this.

    To start, you have a beautiful square package. Once the sleeve is removed the geometrics come into play, the inner tray separates on the angle and opens either side unveiling the hero image. Under this, a delightfully thought through thank you & how to care for your images sheet. Then, the main event. Neatly sunk into the base of the package is the USB with the special day captured.

  • July is here and we look back at 10 of the most inspiring and creative packaging projects that have the highest posts views, social shares, social likes and people reached for the month of June 2015.