• Agency: Neubau
    Designer: Stefan Gandl, Neubau (Berlin)
    Typeface: NB International™ Pro Bold
    Project Type: Produced, Commercial Work
    Client/Producer: Kaffeepur GmbH
    Location: Berlin, Germany

    ‘Le, Ludwig, Oscar & Tadao’ - Architecture Edition by Kaffepur
    The philosophy of iconic modernist architects translated into the finest coffee

    Packaging design for Kaffeepur (Swiss coffee roastery) and their special ‘Architecture Edition’. The first four different blends of the edition are dedicated to iconic modernist architects such as Le Corbusier, Ludwig Mies van der Rohe, Oscar Niemeyer and Tadao Ando.

    Inspired by aforementioned architects Kaffeepur’s owner and coffee roast master Angelo Stäldi developed each blend carefully trying to interpret the individual’s aesthetics and philosophy by translating it into a unique coffee experience. Kaffeepur has branches in Zurich and Berlin.

    Gandl’s packaging concept and design is inspired by the ‘international style’ era using a customized version of his recenlty released NB-International™ Pro typeface as the main design element. Containers of solid squarish cardboard boxes with an elegant oxidized black metal lid are designed to house the valuable blends safely. These robust boxes can be stapled and used as building blocks for houses almost. ‘Edition Architecture’ is available in 400g and 800g units.

    Edition Architecture is exclusively available in special museum shops (i.e.: ARCAM Amsterdam) as well as in Kaffeepur’s very own flagship store in Berlin.

  • Agency: SHERIDAN&CO
    Project Type: Concept - packaging and product design
    Packaging contents: Time piece, interchangeable watch strap, user manual
    Packaging Materials: Cardboard
    Location: London, United Kingdom

    TOK was invented from scratch to encompass a modern and simplistic timepiece for design-conscious consumers, while the packaging itself was composed to elicit a sense of surprise and reveal, enhance the aesthetics of the product and convey a sense of movement reflected in the passing of time, but in its purest and simplest form. The final design is clean and minimalist yet playful and dynamic.”

    Drawing inspiration from the mechanical ‘tick tock’ of clocks, the timepiece itself is striking in its simplicity – monochrome, reductionist with the real detail in the long hand of the watch which is punctuated by just a single circle at its tip.

    This detail might seem too tiny to be significant, yet it informs the overall look and feel of TOK’s brand identity and packaging. The logo itself is simply delineated, white-on-navy, with the design of the watch hands forming the ‘T’ and the ‘K’ of the font.

    The tubular watch box echoes the circular composition of the classic clock face and deconstructs into three separate parts. This displays the watch, houses the instructions at the base, and separately compartmentalises an interchangeable watch strap.

    The watch itself is strapped around a patterned tubular structure encased in the box. Here, the simple product design is offset by a replicated pattern of the watch arms, composed in alternate positions that create a vibrant abstract pattern that mimics movement and nods to the ‘tick tock’ dynamics of time passing.

  • Designer: Anna-Maria Kandales-Vorobeva
    Project Type: Student Project
    School: Moscow State University of Printing Arts
    Packaging Content: Organic Produce
    Location: Russia

    "Tops/Roots" — local organic vegetables and greens.

    Design of this package based on the principle edibility part of the plant to show if it part is under the ground or over the ground. Reverse letter "K" remind about a little sprout.

    There is no reason to hide that kind of product — the vegetable fresh and good by itself so it always speaks about itself better than picture or any word, so just put it in a transparent pack and sell.

  • Agency: A|S Advertising
    Project Type: Produced, Commercial Work
    Client: Mediterranean Microbrewery Of Crete
    Location: Athens, Greece
    Packaging Contents: Beer, Drink

    Unfiltered and unpasteurised , fresh beer LYRA , can be found in the most beautiful parts of Crete and the Aegean, accompanied by folkloric music and sounds created by the playfulness of the sea on the coast. In such a gulf of Kissamos, the Mediterranean Microbrewery of Crete, handcrafts beer in limited quantities but with plenty of love and passion. Made from pure ingredients, Greek barley, carefully selected hops and highest quality yeast without any additives and preservatives.

    The label design was inspired by the shape of the traditional Cretan musical instrument Lyra.

  • Agency: 43'oz
    Project Type: Commercial Work
    Designer: Alex Kodimsky
    Client: Carpe Diem
    Location: Moldova

    Seize the moment! Wine label design «Carpe Diem»

    Studio 43'oz and a famous Moldavian wine room "Carpe Diem" present unique and a same-name wine "Carpe Diem" (lat. - Seize the moment).

    The target audience of this product became young people who lead an active lifestyle, trendmakers, those who lives a full life. The customer and the wine author itself was ready for a new, creative approach for a product design, and the client addressed several agencies before settling upon a concept offered by our studio.

    What's Unique
    Special thing about the design of "Carpe Diem" wine is that it's not created by traditional stereotyped solutions that are usually used for wine labels. At the heart of a design there is expression and emotions which are more important in RTB-factor for chosen target audience.

  • Agency: Mot
    Art Direction & Graphic Design: Laia Clos, Kike Segurola
    Photos: Javier Almar
    Project Type: Produced, Commercial Work
    Client: Slowlove
    Location: Spain
    Packaging Contents: Clothing, deco stuff
    Packaging Materials: cardboard, fabric

    Slowlove is a new multi-brand e-commerce that sells mainly clothing, accessories, deco objects and beauty stuff. The philosophy behind the brand advocates working with natural materials, made with care and attention to detail, as well as a firm commitment to develope sustainable creations. We did the whole identity and packaging items.

    What's Unique?
    We believe that the graphic solution provided to the identity and packaging responds perfectly to the philosophy and spirit of the brand.

  • Designer: Dominika Suszek
    3D visualization: Marcin Sowiński
    Project Type: Student Project
    School: Polish-Japanese Academy of Information Technology
    Course: Package design
    Tutor: prof Henryk Chyliński
    Location: Warsaw, Poland
    Packaging Contents: Alcoholic beverages
    Packaging Materials: Glass and Paper

    Waldorf is the company I created for my thesis. I attended Package Design classes. I had to design packages, an advertising poster and also to make an animation about my company.

    Waldorf is a vineyard from California. I chose California because of their great natural conditions to crop grapevine and also because I think it is one of the most amazing places on this planet. Waldorf philosophy is to lead optimistic life filled with fun and pleasure.

    Waldorf logo is based on a letter W, because W is not only the first letter of the company but also of the product it sells – wine. It also resembles a wine glass.

    The identity of the brand is a combination of classic and extravagance. My goal was to design unique labels that will stand out on a shop shelf and easily catch customers’ eyes. I believe I managed to achieve it by using colorful palette and stripes. My second purpose was to make my labels easy to remember and that is why they have such an extraordinary shape. Colors of the labels were chosen accordingly to wine species. In order to underline their unification, the typography is always in the same shades of grey.

    Transportation packages: a gift box, wrapping paper and a paper bag are minimalistic and they all base on logo and logotype. A gift box bases on the shape of logo through triangle walls and slim construction. Wrapping paper is delicate but because of use of both, logo and logotype, it is very characteristic. A paper bag is made of ecologic paper and it similar to a gift box.

    I wanted my advertising poster to emphasize class of wine, so I used a red wine glass. In my opinion there is nothing more timeless than a glass of good dry red wine.

    I created my thesis in many different techniques. All my products were real are handmade. The multimedia part was made in programs such as: Adobe Photoshop, Adobe Illustrator, Adobe After Effects and Adobe Premiere Pro.

  • Designed by One Darnley Road and Square Mile Coffee Roasters
    Project type: Commercial
    Location: London, United Kingdom

    Square Mile Coffee Roasters is a multi award winning coffee roasting company established in 2008 and based in East London. We want to make London famous for good coffee. We source, buy, import, roast and deliver the best coffee we can get a hold of, and we never stop asking ourselves how we can make it even better.

    It was time to reimagine our packaging across all aspects, and we begun by providing a local narrative by introducing a map of the former Square Mile of London as a textural element across all packaging media. Customer usability was at the forefront of the project, making use of a resealable ziplock section for easy accessibility and a label classification which coherently presents the individual coffee flavour notes, origin and processing information and a colour palette relative to roast style. Considerations were also made for in store shelf presentation, which due to the external welded pouch creates a more stable and uniform positioning of the retail bag for our customers to display in their cafes.

    Project Type: Produced, Commercial Work
    Client: TC Supersemeyka
    Location: Rostov-on-Don/ Russia
    Packaging Contents: Flakes
    Packaging Materials: Paper and flow-pack

    KULIBINBRAND developed the concept of flakes Supersemeyka

    Branding agency KULIBINBRAND (Rostov-on-Don, Russia) has developed for the client company the concept of positioning, logo, packaging design and promotional materials for the new line of flakes Supersemeyka. The product target audience is a family, and the special focus group is the preschool and school age children. The basis of the positioning of a new line put the nutritional properties and a high energy potential of flakes.

    What's Unique?
    As a rule, most of the flakes producers represent a single image for all types of flavors, Supersemeyka flakes have unique stories related to "superheroes weekdays". Kulibinbrand has developed an original story for each product (currently five). Every story shows something extraordinary action with super heroes family, because they receive high energy from the Supersemeyka flakes. There are interesting "super ruses" for the real heroes on the lateral face on each box. The line will be presented on the market as cardboard boxes and in packets (flow-pack).

  • Agency: Auston Design Group
    Printing: CCL Label
    Project Type: Produced, Commercial Work
    Client: Cline Cellars
    Location: Emeryville, CA, US

    A well-established and trusted brand, Cline Cellars came to Auston Design Group for a redesign of their packaging system and overall brand experience. There was plenty to work with — a recognizable brandmark, a loyal following, a well-known location, and numerous wines. But it also featured the challenge of differentiating four very different tiers of wines under one unified brand.

    Our update brought together previous brand elements with new elements to help promote that Cline is a family-owned, Sonoma County winery. We developed a brand system to distinguish the four tiers — while still allowing them to compete within their specific categories and price points. Throughout the design process we worked closely with the Cline family and marketing team to make sure we accurately represented the personality of the brand and the winery.

    California Classics
    Cline’s California Classics received a redesign that positioned it as a serious, yet humble and approachable Sonoma County wine brand. Large brand name, color and the equity of their previous large script C were folded into the design. Support copy tells the story of Cline’s sustainable farming practices and family-owned history.

    Ancient Vines
    This mid-tier crowd favorite is an obvious brand extension of the California Classics tier. Custom stamps depict aspects of the family’s history. A warm, earthy color palette lends a hand-crafted feel that helps communicate the fact that these wines are made with 100-year old vines.

    Sonoma County
    A higher-end line, sold primarily through the tasting-room and wine club, the Sonoma County tier was was inspired by many of the European varietals that grace this tier. We took a restrained approach to this design, utilizing classic French design cues like white space, beveled corners, Bordeaux red & Burgundy yellow capsules, along with high-quality bottles.

    Single Vineyard
    Cline’s single vineyard series is also primarily sold through the tasting room and wine club. Our approach was to present the brand in the classic refined look of a well established, heritage brand; be it European or Californian. Textured paper, scalloped corners, elegant type layout, a debossed seal, and lots of white space position the Single Vineyard tier as a solid and trustworthy luxury product.

    The response from the trade and consumers has been overwhelmingly positive. And thus far, the sales back it up. Distributors are reporting an increase in sales to retailers by almost 10 percent.

    Thank you to CCL Label, of Sonoma, CA, for another great job of printing, and whose expertise helped deliver these perfectly printed labels on their rocking state of the art Gallus RCS 430 press.

  • Designer: Anna Ahnborg, Sweden
    Project Type: Project at School of Visual Arts, NY

    Packaging and rebranding for De Cecco pasta. My goal was to give the packaging a traditional, rustic Italian, vintage look yet combine this with modern cutouts representing the shape of the specific pasta. The bold typography mixed with the monotony in colors and the feeling of the craft paper makes it stand out on the pasta shelf next to other brands. This is a School of Visual Arts project, issued by Louise Fili.

  • Agency: Sump Design
    Designer: Zi Huai Shen
    Project Type: Produced, Commercial Work
    Client: DINGDA Marketing Co., Ltd
    Location: Taiwan

    SUMP Design created the brand out of 'Gu Shen Tie' in Taiwanese means taking care of bodies. On the basis of Kampo posts, SUMP Design created a brand logo and integrated a new vision compared with its old brand identity.

  • Designer: Annie Wu
    Project Type: Student Project
    School: Pratt Institute
    Course: Senior Project
    Tutor: Professor Roberts
    Location: Brooklyn, New York
    Packaging Contents: Cafe and bakery packaging, rendering of shop and model of interior
    Packaging Materials: matte board, paper, hand drawn designs

    Buttonwood is a bakery and cafe located on Main Street in my hometown, Pleasanton, California. The name was inspired by the original name of the town after the sycamore tree. Using the leaves and objects identified with the shop, I created the design with pencil and scanned the black and white illustrations for color editing.

    The model of the interior of the shop was constructed with paper of various weights and boards, revealing the front of the shop where the goods are sold. The cafe is in the back of the shop and a narrow hallway leads to the kitchen.

  • Designer: Jung, You-jin (in-house designer)
    Company: Ildong Pharmaceutical., Ltd.
    Project Type: Produced, Commercial Work
    Location: Korea, Republic of
    Packaging Contents: Probiotics, vitamin, supplement

    gQ lab(jikyu rap] is a brand new product of ILDONG Pharmaceutical that specializes in probiotics. It was made on continuous research results and advanced technologies through the most competitive production facilities.

    gQ lab(jikyu lab) products have been applied to the world's first quad-coating patents. Through this patented technology to reduce the loss of live probiotic bacteria of the distribution process and to strengthen from the gastric acid and bile, gQ lab(jikyu lab) are designed probiotics to reach live up to intestine.

    Strategies for the package design of gQ lab are as follows:

    First, the layout is designed with powerful BI image in order to enhance awareness of this new brand product. Also, we made new Logo which means gQ(Gut Quotient) that Ildong suggest. To be specific, 'g' means reminiscent of intestine, and 'Q' means dashboard to measure the dimensions. These logo will make consumer aware of the benefit of this product intuitively. As a result, the layout of packaging design implies that the image of the product for managing every day systematically.

    Second, we need a unique design that can ensure strong product competitiveness because of the many competitors in the probiotics market. So, we make this unique design whose motif is elastic band of Moleskine note.
    This form can enhance the convenience in the opening and closing and the possibility of ongoing medication compliance. As a result, the packaging design makes it possible to store and keep rather than for single use only.

    Third, design uses only minimum symbols and texts to deliver clear effectiveness as a functional supplement. This design is simple, but has clear message that consumer need most. And this design can make true and sincere image of our brand.

  • Agency: Pavlov's Design
    Project Type: Produced, Commercial Work
    Client: Elita-Khleb-Service LLC
    Location: Ryazan, Russia
    Packaging Contents: Bread

    Chudo Rozh rye-bread, a specialty from Pavlov's Design and Tomin Bread, is made from 100% rye using the new technology. Beaten and puffy, it is so different from traditional rye-bread and truly delicious. The design stands out too. The hand-drawn packaging reflects the natural ingredients of the product while its bright and summer colours distinguish it from its competition on the shelf and draw the customer's attention. When you get such package in your hands, you will certainly appreciate the drawings and the benefits of the new product.

  • Agency: Gelcomm
    Client: TELUS Communications
    Location: Los Angeles, CA

    At Gelcomm we believe in providing consumers with an experience from the moment they interact with a product, the first touch-point. This moment is critical and fleeting, hence the brand and package aesthetic must push through the shelf to make an impact. To put our beliefs to the test as we accepted the challenge to refresh TELUS Communication’s prepaid smartphone packaging. The goal was to redesign TELUS’ prepaid packaging to be more friendly and inviting. TELUS wanted the packaging to serve as a breath of fresh air on the shelf – clean, simple, small, and eco-friendly – and connected to the youth and credit challenged. This redesign was about creating a package that was sustainable and eco-conscious; it was about taking risks. We pushed the envelop by taking the time to craft a design that went beyond the brief and brought a vision to life.

    TELUS asked us to respect their brand guidelines and keep the packaging cost within reason. This included minimal cardboard coating, no plastic trays, no foam packaging, no varnished elements that are not recyclable and no use of vegetable inks and non-toxic glue.

  • Agency: Idearedonda & Mara Rodríguez-Design
    Project Type: Produced, Commercial Work
    Client: Embutidos el Hórreo
    Location: Gijón, Asturias, Spain
    Packaging Contents: Salted Chocolates (cheese & white chocolate/ meat & milk chocolate)
    Packaging Materials: Paper

    A packaging design carried out in collaboration between the designer Mara Rodríguez and the Marketing Agency Idearedonda

    These gourmet chocolates have been created by the brand El Hórreo in partnership with Michelin starred Chef from Northern Spain, Jose Antonio Campoviejo.

    They are more than just a simple sweet, they are a sense experience only for expertise and culinary people. Cabrales (typical Spanish cheese) with white chocolate and Sabadiego (typical Spanish meat) with milk chocolate, two salted combinations that have to be eaten as an appetiser and that will make you live an unforgettable experience.

    In order to transmit all those feelings we have create a smart, clean and golden packaging, playing with typography and trying to transmit to the consumers that they are going to buy a high-quality and original product.

  • Designer: Andriy Muzichka
    Project Type: Produced, Commercial Work
    Client: Granvik Shipping SA
    Location: Ukraine
    Packaging Contents: Wine
    Packaging Materials: Paper

    Granvik Shipping SA, a large player in sea freight transportation, has decided to surprise its customers on the eve of holidays. We created a series of exclusive wines with names of ships and their actual schemes with technical details.