• Creative Agency: LOVE
    Illustrator: TJ Nicklin
    Project Type: Produced, Commercial Work
    Client: Umbro
    Location: United Kingdom

    A magic football boot deserves to be presented in a magical way. That was the approach taken by LOVE when we were briefed on the new Medusae boot from Umbro.

    We engineered a box with two compartments - one reveals the boots, and one makes them disappear. I was tasked with creating the illustration wrap around it. Taking a traditional playing card aesthetic, the design wove football tricks, graphics and patterns through a football pitch inspired frame.

  • Designer: Dmitry Kultygin
    Project Type: Student Project
    School: British Higher School of Art and Design
    Course: Visual Communications
    Tutor: Leonid Slavin
    Location: Moscow, Russia
    Packaging Contents: Beer
    Packaging Substrate / Materials: Glass & Paper
    Printing Process: Offset print

    The character of each sort of beer was expressed in an individual illustration, working in conjunction with the naming, emphasizing the taste characteristics of each drink. Bright and recognizable images of illustrations have become the personification of the emotional characteristics of the product.

  • Designer: Stas Neretin
    Project Type: Produced, Commercial Work
    Client: Uryuk
    Location: Moscow, Russia
    Packaging Contents: Delivery food

    «Uryuk» is a network of restaurants in Moscow with national Uzbek and European cuisine. I had a task to create packaging for delivery and I was aiming to stay away from overusing national motifs while putting more emphasis on the modern chic feeling of the restaurant and highlighting preference of natural ingredients. Choosing the right materials and a certain set of colors were the way to implement this feeling: natural and rough looking card paper makes a good contrast against silver foiled letters. Cutlery is packed into a small natural linen bag. The packaging fonts remind of a parcel from Tashkent — everything is fresh, delicious and cool and delivered to your house. There’s also a spot for a stamp where each restaurant puts its own stamp and the chef signs it. And a glowing sticker, a quality mark of the restaurant, tops it all off.

  • Designer: Carlos Teles
    Project Type: Produced, Commercial Work
    Client: Fortune Water
    Location: New York, USA
    Packaging Contents: Water
    Packaging Substrate / Materials: Glass or Plastic

    Fortune Water is a project for a small company from NY that I was invited to do. The idea is join a water bottle with the fortune sayings, like the fortune cookies. So, all visual identity is inspired in chinese visual elements, like ornaments, textures, gold details and symbols.

    Throught of a QR Code printed on the label, any person can scan and visit the fortune water website or app, and there, can found a cool message with one fortune saying.

  • Designer: Ken Duong
    Project Type: Student Project
    School: Lotus University
    Course: Bachelor of Graphic Design
    Location: Ho Chi Minh City, Vietnam
    Packaging Contents: Juice
    Packaging Substrate / Materials: Paper
    Printing Process: Digital printing

    It is hoped that the Vietnamese packaging industry will break out of the “safety boxes” that we have always used before, instead of the individuality, different design and attract the attention of consumers. Within this design, I want to bring a sense of nature to the user, especially the children, the main target will use the product. At the same time, it creates credibility for customers who buy products directly - the Mother.

  • Creative Agency: BrandOpus
    Project Type: Produced, Commercial Work
    Client: Silver Spoon
    Location: United Kingdom
    Packaging Contents: Agave Syrup

    Silver Spoon is launching a new range of flavoured Agave syrups. The packaging for the new range was designed by BrandOpus following their rebrand of the core range.

    Consumers’ sweetening requirements are changing and see many looking for perceived healthier options, different tastes and formats such as liquid based sweeteners. Silver Spoon was looking to expand their offerings to better meet the needs of consumers. Agave syrup is a sugar alternative, harvested in Mexico from the organic Blue Webber agave plant and is much sweeter than traditional sugar. Silver Spoon’s new range of flavoured Agave Syrups will come in three variations – Vanilla, Maple and Plain – which not only taps into the liquid sweetening trend, but also delivers on taste.

    Our brief was to differentiate Silver Spoon from the existing Agave offerings making it more approachable and maximise product understanding. Following the rebrand of the core range we again reframed Silver Spoon’s most recognisable asset; the spoon, into a reflection of the brand’s charismatic personality. We also took inspiration from the Agave plant itself to help generate strong plant cues and to aid product understanding.

    The new range appeals to a combination of users who are seeking new alternatives but still want indulgent taste from their sweetening options to make every day brighter.

    Amy Gingell, Senior Brand Manager, Silver Spoon says, “We wanted to launch a clearly differentiated range of Agave syrups to capitalise on current growth trends. We saw an opportunity to deliver products that only tap into recent trends in sweetening, but also deliver on taste in a way no other products are currently offering. BrandOpus helped us design the range to appeal to a broad range of users and maximise product understanding and usage through the pack design.”

  • Creative Agency: Arriba!
    Designer: Inna Alimova
    Photographer: Paul Itkin
    Account Group Head: Olga Nagornaya
    Copywriter: Andrey Mischenko
    Creative Director: Max Burtsev
    Project Type: Produced, Commercial Work
    Client: Yelli
    Location: Russia
    Packaging Contents: Soups
    Packaging Substrate / Materials: Paper
    Printing Process: Flexography

    Kids don’t like soup. Because eating soup is boring. Hence parents usually invent different tricks to have the plate empty: «For Mummy», «For Daddy», «For Granny»… Yelli, a brand of exotic soups, which are very easy to cook, decided to help parents with feeding their kids. Each package of Yelli Kids is a new story about our planet and characters who inhabit it.

    Beautiful, childishly cut out, with their stories and national features. As a result just a tasty soup becomes an element of game for a kid. With Yelli learning exotic cultures starts from the childhood.

  • Creative Agency: Fiala & Sebek
    Project Type: Produced, Commercial Work
    Client: Jupi
    Location: Czech Republic
    Packaging Contents: Fruit syrups
    Packaging Substrate / Materials: Plastic & sleeve
    Printing Process: Flexography

    The redesign project of JUPI thick fruit syrups premium range. A simple, fresh, juicy and bold design solution follows our new proposed creative idea: "Just one drop of Jupi makes a lot of taste". The drop plays a key role to communicate thick consistence and a natural fruit origin as the main focused product features, while the overall contrast of white color and fruits brings the emotional feeling of fresh lightness.

  • Designer: Luke Bolton
    Project Type: Student Project
    School: Pratt Institute
    Course: Graphic Design
    Tutor: Michael Gerbino
    Location: New York, NY
    Packaging Contents: Gin bottles, branded glasses, coasters, recipe cards and gift box
    Packaging Substrate / Materials: Glass, paper
    Printing Process: Digital printing

    Summer is marked in Portland, OR by the start of the annual Portland Rose Festival. Growing up, I anxiously awaited the parades, boat shows and the highly-contested school rose contests. As I grew older, roses followed my journey throughout the city— at my high school and my first job at the local pool located in one of Portland’s many rose gardens.

    This design was inspired by Portland, officially dubbed The City Of Roses, and the style of rose tattoos seen so commonly throughout the city. I created two bottles of gin, and branded glasses and coasters to enjoy them with. The gin comes in a gift box with two glasses and five Portland-inspired cocktail recipe cards.

  • Designer: Gemma Portella
    Project Type: Concept
    Location: Spain
    Packaging Contents: Wine
    Packaging Substrate / Materials: Glass, paper

    Atardecer is a fresh, crisp and aromatic wine from the north of Spain. This was a personal take on one of my favourite wines. Atardecer means sunset in spanish, the idea was simple, to represent the change from day to night in a bottle. The wrap helps bring the change of colors, from the sweet warm colors of the day to the darkness of the night, revealing the inside, the bottle with the representations of some of the first stars of the night.

  • Designer: Yijun Lin
    Project Type: Student Project
    School: Academy of Art University
    Course: Graphic Design
    Tutor: Tom McNulty
    Location: San Francisco
    Packaging Contents: Powdered Paints
    Packaging Substrate / Materials: Paper
    Printing Process: Digital Printing, die-cut, stitching

    Vuelta—meaning 'to return' in Spanish—was conceived as a line of non-toxic, environmentally-friendly powdered paints, with a packaging system that is easy to use and recyclable. The opening is a flap that doubles as a spout for dispensing the powder paint, and is sealed with a pull-to-open stitch. A clear window allows the user to see the color of the paint through the die-cut windows.

    An entire range was designed, comprising large, medium and sample sizes, covering interior and exterior paint varieties. An earthy, neutral color palette was selected to emphasize the natural aspects of the paint, and each variety is differentiated by the shapes in the die-cut windows, Rounding out the project, packaging for paint rollers, paint brushes, painter's tape and a color swatch were added.

  • Designer: Sanjivanee Borse
    Product Designer: Lakshya Thakur
    Illustrator/ Graphic Designer: Anisha Shankar
    Project Type: Student Project
    School: MIT Institute of Design
    Course: Packaging Design
    Location: Pune, India
    Packaging Contents: Regional Alcohol
    Packaging Substrate / Materials: Paperboard
    Printing Process: Digital Printing

    Native brings to you a blend of unique and exotic drinks that come from different parts of India, made locally, they bring out the culture and tastes of that region. It is a package of three drinks made in the states of Rajasthan, Himachal Pradesh and Tripura. Traditionally all these drinks are made locally and aren't available outside those regions.

  • Designer: Karen Kresge
    Project Type: Concept
    Location: Allentown, PA
    Packaging Contents: Wild Game Seasonings
    Packaging Substrate / Materials: Glass Jar
    Printing Process: Digital Printing

    Who knew there were special seasonings for Bison, Gator, Elk and Squirrel? Big Dan has developed these blends of herbs and spices to compliment every kind of game.

    It is important that the product appeals not only to outdoorsmen and hunters, but also to chefs. So an upscale, but also homey and old-fashioned feel was in order. The seasonings are very specific blends that are meant to compliment the unique flavors of the wide variety of game meats, so it made sense to approach the design of each label in a unique way. The product line continues to grow, with new seasoning blends being added several times a year. This approach allows the brand to be dynamic – to change and grow with each new flavor.

    Respecting the history of responsible game hunting was also important, and so the designs have a vintage feel in homage to the Gaslight style of the Victorian period. This style features deep shadows that give a great sense of depth. Designers of that period might have developed this method to mimic the shadows that were a product of the gas street lights used on storefronts of that era. The bright colors that these designs employ coordinate well with the plaid that has been a part of the uniform of hunters for over a hundred years. A plaid pattern serves as a background for the labels to unify the brand.

    The packaging needs to work in both grocery outlets and sporting goods stores. The graphic elements, the shape and the size of the jar, and the color and texture of the spices, all work together to make the product look at home in either location.

  • Creative Agency: INSTINKTIV
    Creative Director: Niko
    Photography: Michael Hirsch
    Project Type: Produced, Commercial Work
    Client: Labeyrie
    Location: Paris, France
    Packaging Contents: Seafood
    Packaging Substrate / Materials: Paper & Plastic

    Labeyrie asked Instinktiv agency to create its new Christmas range of smoked salmon. A more daily and accessible range with a touch of freshness and purity.

  • Creative Agency: INSTINKTIV
    Creative Director: Niko
    Project Type: Produced, Commercial Work
    Client: Coraya
    Location: Paris, France
    Packaging Contents: Seafood
    Packaging Substrate / Materials: Plastic
    Printing Process: Helliography

    Coraya asked Instinktiv agency to create its new international range of surimi. A more daily and accessible range with a touch of freshness, purity and modernity.

  • Creative Agency: Tasarist
    Designer: Musa Celik
    Project Type: Produced, Commercial Work
    Client: Sirma Grup
    Location: Istanbul / Turkey
    Packaging Contents: Mineral Water
    Packaging Substrate / Materials: Paper

    Sırma Fruit brings together healthy features of mineral water with natural fruit flavors. To differentiate from the competition on colorful mineral water shelves, plain and premium design alternatives were demanded. A wave icon was designed for Sırma to be used for the whole product family. Delicious fruit visuals were used for the designs with a funny perspective. Thus; differentiation, lucidity and memorability were obtained. Dark green background was preferred for fruit flavoured series to strengthen naturalness perception and highlight fruit visuals. A strong brand block was created to gain visibility and clear variant differentiation was provided. White background was preferred for vitamin added series to highlight purity and real fruit juice. Design process was completed with a leaf pattern applied to the wave icon.

  • Creative Agency: Tasarist
    Designer: Musa Celik
    Project Type: Produced, Commercial Work
    Client: Hayat Kimya / Bingo
    Location: Istanbul / Turkey
    Packaging Contents: Fabric Softener
    Packaging Substrate / Materials: Plastic

    Design alternatives which could emphasize the real perfume effect of the product were demanded for Bingo Soft Premium Line.To emphasize the difference and “precious” image of the series, black was preferred as main color of the design. A bottle design which had a feminine and soft form was prepared. The design was heated with fabric wave alike details. Flower figures were applied on bottleneck to give “pure perfume effect is just below the cap” message. Different label and cap colors were preferred for an easier variant differentiation. Fragrance was referred with flower visuals applied on the labels and gold effect was used on logo and writings for a stronger perception of excellence. Design process was completed with handwriting-looking font to highlight that the product is “special and different”.

  • Creative Agency: XY Creative
    Project Type: Produced, Commercial Work
    Packaging Content: Moon cakes
    Location: Beijing, China

    Mid-Autumn Festival (also known as moon cake festival) brings together families from all over the world for happy gatherings.

    A trace of red line in the center of the box represents the affection of lovers and family members. Lifting up the lid, the Mid-Autumn Festival warm and arises spontaneously, warming the heart.

    At the beginning of the design team put forward three design ideas.

    To share - Using the full moon as the theme, sharing one large moon cake: Several people gathered together to enjoy the festival.

    Handicrafts - Carrying forward the traditional Chinese culture of hand making the moon cake, reflecting the difference between North and South China food culture and the integration of the modern world today.

    Lunar Month - Taking the moon cake poem as the inspiration and the image, the creation of "moonlight" is pure and beautiful on the packaging design.

  • Creative Agency: k2design
    Project Type: Produced, Commercial Work
    Client: Sesamis
    Location: Athens, Greece
    Packaging Contents: Sesamis Bars
    Packaging Substrate / Materials: Plastic, carton boxes
    Printing Process: Rotogravure, offset

    F CHOICE was founded with the aim of promoting the traditional pasteli, or sesamis, for the ancient Greeks, a sesame-and-honey bar with a history spanning twenty-five centuries. Honey is the sole sweetener used in the production, while many of the unhulled sesame seeds contained in the bars have been ground, so that their valuable nutrients can be easily absorbed. The attention-grabbing packaging design emphasizes the product promise of being a quick source of energy for athletes. The key visuals are animal illustrations, which in combination with color coding support the product selection.

  • Creative Agency: Happy mcgarrybowen
    Design Director: Arnab Ray
    Designer: Shivani Singh
    Writer: Sriraksha Ragunathan
    Account Manager: Siddharth Vaidyanathan
    Project Type: Produced, Commercial Work
    Client: Chai Point
    Location: India
    Packaging Contents: Packaged Drinking Water
    Packaging Substrate / Materials: Plastic
    Printing Process: Digital Printing

    Chai Point constantly endeavours to be an eco-friendly brand. From cardboard flasks for hot teas to glass bottles for iced teas, they try their best to keep plastic usage to minimum. As they expanded their beverage range, water entered their portfolio. However, the most practical method to package water is in plastic bottles. Given the constraint of the material, Happy was tasked with finding an environmentally forward idea for the plastic water bottle.

  • Creative Agency: MORE Studio
    Project Type: Produced, Commercial Work
    Client: Liderfood
    Location: Tbilisi, Georgia
    Packaging Contents: Meat products
    Packaging Substrate / Materials: Paper, flow pack, polythene
    Printing Process: Digital Printing

    Our lives are nothing but a series of moments, and if there is one thing we could all agree on, it is that everyone should be a bit more present, in the moment, and appreciative of those little nuggets of joy we so often fail to notice.

    LIDERFOOD™ is one of the largest meat production companies in Georgia. We were approached with a challenge to create a consistent brand identity and packaging design to fit a range of as many as 60 SKUs. Considering the many rules and limitations of this particular product category, the task seemed like a bit of a head scratcher.

    What we came up with was a minimalistic, yet daring approach based on the universal appreciation of yummy moments in life, and the slogan to go with it: LIDERFOOD™ - for Happy Moments. We decided to keep branding simple, clean and elegant, while holding on to the traditional values that came with the brand and its history.

  • Designer: Rafael Teixeira
    Project Type: Student Project
    School: Uniritter
    Course: Graphic Design
    Tutor: Luiz Carlos Fetter / André Giron Bernaud
    Location: Porto Alegre, Brazil
    Packaging Contents: CD
    Printing Process: Digital printing

    This is an university project to create a jazz musician collector's packaging. I chose Wes Montgomery for this project.

    My research on 'what would be the best paper to create the curvature of the jukebox', and my choice as a typography that complements the design. I rated the best colors and most common albums of the decade and the recorders in which the musician acted. It was really a historical research to draw the first sketches.

  • Creative Agency: CBA
    Creative Director: Andrew King
    Project Type: Produced, Commercial Work
    Client: Perugina
    Location: Italy
    Packaging Contents: Chocolate

    Perugina is a centenarian brand, deeply rooted in Italians' memories, with a rich history. This brand is fueled with the vibrant personality of its founder, Luisa Spagnoli, and with the generosity of Umbrian's soil. However, this rich and beautiful story, as well as its uniqueness, is not expressed on packagings, neither on the Brand Identity.

    CBA’s mission was to build a coherence in brand image across the products. CBA has been asked to rethink the global visual identity of Perugina, brand logotype and packaging. The Brand Essence imagined becomes "Moulding the taste of Italian chocolate desires". And CBA was convinced that the starting point of every desire is a heartbeat, that irrigates one's body and soul. Our agency illustrated this conviction through a bold new logotype.

  • Creative Agency: Break Design
    Project Type: Produced, Commercial Work
    Client: Zerbinati
    Location: Milan, Italy
    Packaging Contents: Food

    Zerbinati has been operating in the vegetable market for 40 years. Through product innovation (it was among the first to sell ready-to-eat packed vegetables) the company has earned itself the reputation of a vegetable specialist. Today Zerbinati launches FlanZ, an entirely vegetable ready-to-eat dish that can be eaten either as an appetizer, a second main or a side dish. It is the first product of its kind to be sold in the refrigerated section of Italian supermarkets.

    As the Flan, as a dish, is unknown to many consumers, the new brand and packaging must convey the offering in the clearest possible way.

    The first objective was to help consumers understand the new product: the packaging illustrates it with a very clear picture, transparencies on the right side and a lengthy descriptor on the left one.

    The form of the pack (fresh and impacting by itself) was supported with vivid colours in order to increase visibility on the shelf. The chromatic range used, however, is still a natural one and relates to the colours of the vegetable world.

    The simplicity of the name helps to clarify the offering and the “Z” from Zerbinati characterizes it. This combination allows to carry on and reinforce the branding philosophy started with BurgerZ, another recent launch of the dynamic company