- Submit Design
Designed by mousegraphics, Greece.
The Briefing (In Brief)
we need a logo, the whole identity design and packaging solutions for our products which include whole frozen fish and frozen, ready to cook sea food".
The target consumer
everyday consumers who look for good value in low prices.
our client wanted simple, user friendly solutions for his products. We made a logo out of the name we were given for the product, i.e. θαλάσσιος κόσμος (sea world), by animating the initial letter θ and shaping it into a fish image.
The whole identity is immediately recognized as sea food and sea work related without being over-designed.
Designed by mousegraphics, Greece.
The briefing (In Brief)
We have a new type of wine which we would like to brand in an interesting way.
The target consumer
Mass market product of good value and good price. Foreign and Greek markets.
The client gave us freedom to think in any possible direction in order to create a consumer friendly, interesting identity for the new wines, which will be sold in Greece and abroad. This is an old family of prestigious winemakers with close ties to the land, the vineyards and even the unique buildings situated since the 19th c. in historic buildings, at the areas of Mantinea and Nemea in the Peloponnese. Updated with organic farming methods, the company's activity aims to produce high quality grapes and wines while protecting the ecosystem and the environment. All the above inspired a design based on the age old figure of the vineyard guardian: the scarecrow. An item of folk art, of basic necessity and common practice, the scarecrow has been the object of fascination by artists and village people alike. Festivals are organized around the world to celebrate the imagination and ingenuity involved in its making. Mousegraphics commissioned a well known Greek artist to draw and then make three different scarecrows to represent the white, red and rose labels. They were then photographed by a fashion and art photographer, with equal care. The brand name "the Guardians" is accompanied on the packaging by the small phrase: "to serve and protect the secrets of good wine-making ", and this summarizes our concept and its references.
Designed by Alexandrov design house, Russia.
Alexandrov design house presents new design-concept of chocolate packing.
There is talk that attrition-Europe style return . An accidental logo «BLACK SQUARE» tries to follow this trend.
The brand is designed for creative target audience. The price segment above average.
Designed by Neumeister, Sweden.
Re-launching a classic
Whoever said you can’t recreate the past, apparently never told Spendrups master brewer, Richard Bengtsson. Inspired by archives and a fascination with historical brewing techniques, Bengtsson did just that, re-launching a Swedish classic that hadn’t been around for over 50 years. Although Melleruds brewery is long gone, we wanted to respect the rebirth of its prized pilsner with a design language that presents the nostalgia and unvarnished aesthetic of the 1940s in a way that is current and inviting. Everything from the logotype to label design and packaging takes you back to a time when simplicity trumped sophistication, colour was a fad, and the words ‘ordinary’ and ‘traditional’ were considered high praise. Fast-forward to the present and you’ve got design that gets noticed, because it is honest. That stays fresh, because it is authentic. The perfect dressing for a beer Bengtsson considers “just as it should be.”
Designed by Coats Design, New Zealand.
Designer: Matt Grantham
Additional Credits: Dan Leggett / Natalie Hunter / Rob Coats
Continuing on the success and new buzz created around the rebrand of Hubbards and the launch of the Amazing Muesli Range, the other existing products and sub branded products in the Hubbards portfolio are being revitalised and repositioned.
One such range is the newly created Hubbards 'Originals' range of mueslis. This is a range that rationalises and brings previously unassociated products under one banner. With fiercely loyal followings and much loved formulations, these products consist of some of the very first sub brands to be launched by Hubbards.
Coats Design's challenge was to bring a tight knit family cohesiveness to what was a mismatched and dated collection of packs.
The solution: borrowing heavily from the cosmetic look and feel of retro screen printing and the happy/accidental ink misregistrations that happen when this is manually done which create a unique, bold colour blocking system to tie the family of five mueslis together. Quirky and rustic typography combine with a symbolic (non photographic) bowl and spoon, adding further layers to idea of these products being loved 'throw backs' to the early days of the brand.
The overall look and feel expands on the new Hubbards quirky and unashamedly kiwi 'can-do' tone-of-voice. Hubbards is, and always has been, a challenger brand in the New Zealand cereal aisle, up against the international brands. Hubbards Originals further cements this position. All new packaging now speaks to Kiwis on a very personal level and every facing is utilised as an opportunity to talk to their consumers.
Designed by Stelios Pseftogas, Greece.
The name "Adamantinos (Adamantine)" describes metaphorically the character of this fine wine. Geometrical reflections -like those of the diamond sides- span throughout the entire range of the label and become distinguished from the background with the print of spot UV varnish.
Right at the center of the label the rhombus shape has been created by the vertical permutations of the capital letter A. We used golden foil for the red wine and silver for the white one. It is the strong glow of the diamond on the rough surface of the paper. Simplicity and minimalism characterize this label design, expressing this way the sacramental conversion of raw materials from vineyards in bright wines with a special value.
Designed by Foodwill – The Greek food project, Greece.
Foodwill designed the brand identity of “39th Parallel”, a Greek importing company based in Santiago, Chile.
The logo was inspired by the circle as a reference to Greek Ancient Geometry. The name states Greece’s position on the world map as the 39th parallel crosses the Mediterranean Sea.
“39th Parallel” ’s range of products includes sauces, marmelades and olives, all produced in Greece with local ingredients.
Designed by McLean Design, United States.
Native Maui's Exotic Spirit Comes To Life
In preparing for a big splash on national and international shores, Hawaiian sunscreen maker Native Maui enlisted McLean Design to re-envision and redesign their six-year-old brand identity and packaging system. While sales on the islands had been good, and their reputation too, it was time to capitalize on their virtues and create an unmistakably high-end, authentic brand and packaging system to make waves with health-conscious consumers across America and around the globe.
McLean Design's ultra-premium solution captures the true spirit of Native Maui's exotic roots. Inspired by the beautiful flora and fauna of the Hawaiian Islands and the company's heartfelt commitment to living in harmony with nature, the new brand mark is reminiscent of a carved tribal mask, with details that evoke its cultural heritage.
While these organic, chemical-free sun care products are produced from all-natural local-source ingredients, some as ancient as the volcanoes themselves, the overall feel is one of unabashed luxury — a look that appeals to Hawaii's affluent international tourist base and sun worshippers everywhere who are willing to pay a premium for high-end, all natural solutions.
Native Maui recently began their migration to the mainland with a complete 21 product line-up, and have already established a beachhead in the skin care category, gathering accolades from Sephora, Macy's, and other premium retailers.
Designed by Creative Platform in collaboration with Fashion Designer Akira Isogawa, Australia.
Coca-Cola Amatil partnered with new design agency Creative Platform and fashion designer Akira Isogawa to create Mount Franklin's Lightly Sparkling limited edition, pure spring water in a champagne bottle.
The idea was to create a sense of occasion for premium water in high-end restaurants and show a new side of purity through Akira Isogawa's inspiring Bird Garden silk watercolour print.
Designed by Estudio Versus, Spain.
Packaging of a new beer brewed exclusively for La Zaragozana by Estudio Versus and aims to surprise and demonstrate the possibilities of beer.
The research team of Cervezas Ambar with Master Brewer at their head, were "cooked" a beer in which a high ranking with the different contributions of hops originating from nine countries that have been used are harmonized.
Under the name of Amber 10, this proposal has been prepared using 10 varieties of hops and an alcohol content of 10 degrees. It comes in 50cl bottles. mechanically and silkscreened cap.
Designed by designojo, United States.
Cafe Bustelo is the classic bodega coffee found throughout New York City in corner markets and the city's grocery chains. Founded in the 1930's, Bustelo was originally sold regionally, today the brand has wide distribution in the US and beyond.
Despite the explosion of coffee "awareness" brought on by Starbucks, very little change has been made to the bright yellow Bustelo can over the past 50 years.
We were inspired to rethink the brand via packaging, with an eye towards retaining the art deco sense of the label while updating its overall shelf presence.
Designed by Archrival, United States.
Letterpressed by Spark Letterpress
Cut Spike, named from a term used for a hand-forged spike, is an artisan distillery specializing in premium spirits, designed with a nod to railroad history and doing work by hand. One of the country’s few American single malt whiskeys, Cut Spike Whiskey is made from premium grains and limestone-filtered water sourced from the Sandhills of Nebraska. The highest-quality cut is aged for two years in charred American oak barrels.
Archrival developed the brand to align with Cut Spike’s philosophy of doing as much as possible by hand; the packaging stays true to the hard-working, hands-on spirit of the people distilling. With letterpressed labels, you can almost feel the painstaking hard work that went into creating each bottle.