• Creative Agency: Established
    Project Type: Produced, Commercial Work
    Packaging Content: Sake
    Location: USA

    Established was asked to redesign the existing sake packaging, structure and graphics for this sake to reflect a new brand positioning targeting a clean living, urban consumer who values wellness and pursues a balanced lifestyle while still drinking. The product was for a US based consumer but needed to maintain a genuine Japanese look. Balanced river stones were introduced as a witty representation of both the crafted/ balanced blend of the wine and also the “zen” positioning and yoga enthusiast target demographic. The typography was set in a Japanese format and the bottle shape was redesigned to keep the iconic triangle shape but softening the feel in the hand. We added a subtle reference to the shape of porcelain sake jars in the neck and cap.

  • Creative Agency: Lonely Bird Studio
    Graphic Designer: Max Khorobrykh
    Project Type: Produced, Commercial Work
    Client: Karls Erlebnis-Dorf
    Location: Germany
    Packaging Contents: Gin
    Packaging Substrate / Materials: Glass bottle
    Printing Process: Process printing

    This unusual love story between the vigorously lively juniper gin and hand picked fruity-sweet strawberries starts in Klain Kussewitz village. In The traditional copper kettle, these two flavors bland into a unique taste experience. The label design for Erdbeer-Gin takes inspiration from vintage and authentic elements that allows reflecting the spirit of family and country life. Wooden cork, manual filling and stamp perforation add vintage chic and keeping old traditions.

  • Company: THE FACE SHOP
    Project Type: Produced, Commercial Work
    Location: Seoul, Korea
    Packaging Contents: Cosmetics

    Simple, easy and fresh extract to the skin everyday.

    Face mask with natural extract - Natural grinding extraction is a process where natural plants are ground and blended with a moisturizing water-based ingredient to create a natural extract.

  • Designers: Pablo Berges Alonso, Yolanda Sabuz
    Project Type: Student Project
    School: ELISAVA
    Course: Máster in Packaging
    Tutor: Enric Aguilera
    Location: Barcelona, Spain
    Packaging Contents: Food, Gourmet, meat, fish
    Packaging Substrate / Materials: Paper

    Development (Brand & Packaging) of a range of gourmet culinary products selected throughout the Cantabric regions of Spain.

    A culinary journey through the North coast of the country. Our purpose: to convey with sobriety and elegance all the charm of the Cantabric coast landscapes.

  • Creative Agency: musk
    Project Type: Produced, Commercial Work
    Client: Szabelski Bakery
    Location: Katowice, Poland
    Packaging Contents: Chocolate with additives
    Packaging Substrate / Materials: Cardboard
    Printing Process: Offset printing, mat foil, cold stamping

    In counterpoint to similar products on the market, which are often designed in the style of luxury goods (gold prints, dark packaging) we focused on simple and light design. The positive effect of chocolate bars (pictograms of vitality, strength, concentration, vitamins, etc.) has been illustrated with a series of brand heroes referring to a particular taste (Mr. Walnut, Blueberry Lady, Mrs. Plum, Mrs. Bitter).

    Reflected graphics, that reminds playing cards increase readability regardless of the position on the table / shelf in a shop. On the obverse we designed a cutout through which the type of chocolate and flavor is visible.

    For the project we prepared copyright titles referring to Poland and Mazury region (in the form of a game with known polish proverbs) and a brief description on the back of the packaging.

    The project involves the development of 16 different designs and tastes.

  • Creative Agency: brandmeisters
    Project Type: Produced, Commercial Work
    Location: Moldova
    Packaging Contents: Wine

    “IZUMRUDNAYA LOZA” is the line of Russian wines of economy class. This good is positioned as “fair product of local producer”, that has no aim to visually imitate European wines. Its large print label announces out loud that the product is genuine and natural, simple and a bit rough, like its label paper, for that fair and understandable for target consumers.

  • Creative Agency: Pemberton & Whitefoord LLP
    Project Type: Produced, Commercial Work
    Client: Healthy Food Brands
    Location: London, UK
    Packaging Contents: Vinegar
    Packaging Substrate / Materials: Glass bottles

    Pemberton & Whitefoord were recently tasked by Healthy Food Brands to design a range of Rayner’s vinegars.

    The collection, set to launch next month, features the brand’s first raw, unfiltered and unpasteurised vinegars. The six-strong, Soil Association-certified range includes Organic Coconut Vinegar and Organic Pomegranate Vinegar with Mother. The Organic Coconut Aminos, made from fermented coconut sap, is an interesting soy-sauce alternative.

    Carlo Buckley, Business Opportunities Manager for Healthy Food Brands commented: “The P&W team were fantastic to work with and really delivered on the brief. We are extremely delighted with the result of the Rayner’s brand and packaging re-fresh, which retains its 166 year heritage whilst also bringing it up to the expectations of today’s retailers and consumers. We are excited to launch our new range of five organic, raw and unfiltered vinegars and coconut amino in the new eye catching packaging.” Cliff Moss, the company’s Managing Director added: “We have worked with P&W over many years and continue to find them innovative and in tune with the constantly changing market conditions and branding developments”.

  • Creative Agency: Safari Sundays
    Project Type: Produced, Commercial Work
    Packaging Content: Baby care products
    Location: New York, USA

    Safari Sundays has redesigned Brica, including design strategy, tone of voice, messaging and brand story, logo and packaging design.

    As a leader in kids travel accessories, with a world of award winning patents and a commitment to stylish, savvy parents, Brica should easily cut through the crowd. Yet in an increasingly crowded category, the brand’s gentle design and functional communication style was not doing it justice.

    Georgia Levison, Chief Strategy Officer says ‘Brica is a down to earth, thoughtful brand, who are with parents for the journey, good and bad. They go to inspiring lengths to make sure that children are not only safe but learn, develop and enjoy the experience – but none of this was reflected in their previous design.’

    The re-design began with the Brica owl. Previously a static icon of trust, Safari Sundays gave him life, character and movement so that he could become a purposeful guide across product features around the pack and as a friend for the kids to love.

    For the packaging, Safari Sundays were inspired by their favorite children’s storybooks and the visual language of travel narratives, transforming the entire pack into an engaging storyboard that seamlessly brought together the facts and fun.

    ‘We used polaroid frames to tell functional stories and a textured, lush world of rolling hills with varying types of travel to bring the emotional potential of family journeys to the forefront,’ says Stefanie Stretch, Senior Designer, ‘working with a brand whose core equity was green was a gift as it’s the perfect color to evoke passing landscape and the exciting idea of adventure.’

    Vice President and Creative Director of Brand Design, Diana Barnes adds, ‘Brica is the number one, most loved, travel accessories brand for babies and toddlers. About a year ago, we recognized that the packaging design could use a little love of its own. We started by redefining the Brica tone and voice which gave us the framework to begin our design process. We chose Safari Sundays to partner with us to more closely align to appeal to the aesthetics of the millennial parents. We had a seamless journey with Safari Sundays on every phase of the rebrand. They are wonderful listeners. They challenged us when we needed it. They never lost their cool…and they are all UBER cool people.’

    From pack to pack Brica’s family stories unfold in a landscape filled with tips for your trips and imagination, yet they are grounded with a deeply considered messaging hierarchy and a witty, parent to parent tone of voice that reassures, makes you laugh and inspires all at the same time.

  • Designer: Nadzeya Makeyeva
    Art Producer: Caron Lee
    Project Type: Produced, Commercial Work
    Client: Hugo & Marie
    Location: NYC, USA
    Packaging Contents: CD
    Packaging Substrate / Materials: Paper & Plastic
    Printing Process: Digital printing

    The primary Idea was to create the cover for the Goodbye June single – Good Side. The style request technique was a mix of hand drawn style and a digital realistic painting, but it was featured they need to make it unique and quite a psychedelic. The main character of this cover is a Black Bird in the sunset grass.

    The Band was thrilled to see the final cover, so it was decided to create the Master Image for the album cover + the series of a small booklet illustrations. There was the peace of the same Universe on the Master Image, but the area was extended – I needed to include some signs on the illustration such as Capricorn and Cancer constellations, the engraved shape of the wine glass on the weeping willow bark, the broken frame in the grass, Virgin Maria statue, the daisy on the first plan, the thunder cloud and the American flag on the wind.

    So now on the cover you can see the window to another fairy world – the world of the green magic valley in the rays of the sunset with the psychedelic vibrant feathers of grass, and the Milky Way on the star sky.

  • Creative Agency: 43oz.com - Design Studio
    Creative Director: Alex Kodimsky
    Project Type: Produced, Commercial Work
    Client: Corten Vin
    Location: Moldova
    Packaging Contents: Sparkling Wine
    Packaging Substrate / Materials: Glass bottle, Paper label, Metalized paper
    Printing Process: Digital Printing, Foil Stamping

    Corten d’Oro is a logic succession of the product line under the Corten brand. In this case the producer has decided to create a sparkling wine by employing the classic Italian prosecco production technique. As a result, Corten d’Oro is a dry extra brut, light, refreshing, ideal for various occasions. These characteristic were exactly what the packaging design for this product had to reflect.

    The design concept follows the common graphic elements in the packaging of other Corten products. The main graphic pattern that serves as the base element for the label, is a stylized metaphor of the geometric character of the fields located near the production area of the wine. However, unlike other Corten products, this label was printed on metalized paper, which is rather common for prosecco wines, and used a golden color scheme that emphasizes the effervescent and festive character of the drink. As a result, the packaging design for Corten d’Oro looks both neat and vivid, which fully corresponds to the trademark’s spirit.

  • Creative Agency: Sociedad Anónima
    Project Type: Produced, Commercial Work
    Packaging Content: Rum
    Location: Mexico

    Charanda is a sugar cane distillate, typically from the area of Michoacan, Mexico. One of the pioneering, emblematic brands of Charanda commissioned S.A. to design its new product, targetting a new young market, who will be in charge of preserving the drink's centennial tradition. For the bottle's design, we took inspiration from old formats, using smooth lines. The classic reference label emphasizes the use of Ambroise typeface, which, in contrast to the map applied on the glass bottle using a heat-based technique, creates a contemporary and elegant contrast at the same time.

  • Creative Agency: by north™
    Project Type: Produced, Commercial Work
    Client: Macks Ølbryggerier
    Location: Bodø, Norway
    Packaging Contents: Premixed vodka drink
    Packaging Substrate / Materials: Glass bottle, paper
    Printing Process: Digital printing

    When Macks Ølbryggerier launched a new wine cooler, Spritzer vodka lemon, the brief was that the design needed to stand out from the competition. The category has in Norway been characterized by a feminine look, with design elements borrowed from the various producers of spirits. To differentiate Spritzer, we looked for inspiration in the strict modernism of the sixties. With simple graphic shapes, constrained and timeless typography, and a color palette that is both muted and clear at the same time, Spritzer stands out clearly in the store shelves.

  • Designer: Stefan Andries
    Project Type: Produced, Commercial Work
    Client: Wicked Barrel Brewery
    Location: Bicaz, Romania
    Packaging Contents: Beer
    Packaging Substrate / Materials: Glass bottle
    Printing Process: Digital printing

    Jaw Drop is a brand new IPA made by Wicked Barrel Brewery - as the name says it, your jaws will drop because of the hoppiness & flavour of this beer! Jaw Drop is available to buy online and in various pubs in cities throughout Romania (Bucharest, Iasi, Timisoara, Cluj and of course the hometown of Bicaz).

    What's Unique?
    Having previously designed the Wicked Barrel logo & identity, I wanted to design something that would stand out but without overpowering the logo.

    When the reversed jaw dropping faces idea came to me I focused on creating simplified features of the faces that could work both ways - the teeth act as hair for the opposite face or the eyebrows that act as dark circles under the opposite eyes.

  • Creative Agency: Vadim Soloviev
    Project Type: Produced, Commercial Work
    Client: Florin Trade
    Location: Saint-Petersburg, Russia
    Packaging Contents: Kitchenware
    Packaging Materials: Paper

    "Neon" is the silicone kitchenware brand, on young audience interested in cooking. The problem was to "highlight" package on motley market shelve. The solution was to make an unusual for this kind of product color and style. The package is decorated in a Broadway-style neon signs. In combination with the color of the product itself, the brand looks on the shelf for maximum attention-grabbing.

    What's Unique?
    Packaging looks really bright on market shelves. It has unusual black colour and style for this kind of product

  • Creative Agency: Script & Seal
    Designer/Creative Director: Mike Ryan / Journey Group
    Project Type: Produced, Commercial Work
    Client: USPS
    Location: New York, USA
    Packaging Contents: US Stamps
    Packaging Substrate / Materials: Accordion fold glossy cardstock, PVC Jacket
    Printing Process: Offset, spot color

    A special edition, commemorative folio for the United States Postal Service, released in conjunction with the Total Eclipse of the Sun forever stamp. We were asked by Journey Group to interpret & visualize the eclipse, as well as map its projected pathway across the U.S. on August 21st. Our illustrations live within this colorful 5x5" accordion-fold booklet.

  • Designer: Pedro Correa
    Project Type: Produced, Commercial Work
    Client: Kill Brew
    Location: Florianopolis, Brazil
    Packaging Contents: Craft Beer
    Packaging Substrate / Materials: Glass Bottle
    Printing Process: Flexography

    I was invited to develop two beer labels for Kill Brew, a new craft beer company from Florianopolis, Santa Catarina, Brazil. All their brand design content is based on Quentin Tarantino's Kill Bill movies and my challenge was to bring all the action and strength to their labels. The idea was to create two different packages for their beers - Hoppy Revenge and Morning Star.

    Hoppy Revenge is the main beer of their company so I worked on something that could pass an general idea about the movie. I used the main character's (Beatrix) codename Black Mamba and her sword signed by Hattori Hanzo to represent that.

  • Creative Agency: LINII Group
    Сreative director: Mikhail Gubergrits
    Project Type: Produced, Commercial Work
    Client: PRIME Star
    Location: Moscow, Russia
    Packaging Contents: health-food café
    Packaging Substrate / Materials: Paper, Plastic

    PRIME’s new-look packaging attracts worldwide interest
    LINII Group’s fresh design concept for Russian health-food café chain PRIME has been highlighted by international experts. The new look was selected from a variety of projects and displayed on the prestigious design industry website behance.net

    It’s further recognition for the studio’s work with Prime, a project that has already featured at high-profile festivals, including a silver award at London’s respected Pentawards for design and packaging.

    The creative partnership between LINII Group and PRIME dates back to 2014. The studio was asked to create a brand identity that lived up to international standards. Having developed a lively and modern corporate style that is open to experiments and unafraid of laughing at itself, this expressive character was reflected in the packaging.

    “We continued with our earlier series of illustrations based on funny creatures, combined with the ingredients. The images are inspired by the lifestyles and interests of Generation Z. During the working process, we 've made more than 600 sketches. It took more than nine months – about 1,500 hours just for the illustrator Ekaterina Kolotilova – and affected 36 positions. Now, the image contains several text elements; the brand has its own language,” said Mikhail Gubergrits, creative director of LINII Group.

  • Designer: Rachel Buchanan
    Project Type: Student Project
    School: University of Leeds
    Course: Graphic and Communication Design
    Location: Leeds, UK
    Packaging Contents: Tea
    Packaging Substrate / Materials: Aluminium Can
    Printing Process: Digital Print

    People see tea as a traditional British pastime associated with cake, floral teacups and curly spoons. Nitro Brew Co. reinvents the perceptions of tea drinking and make it a refreshment that is modern and exciting. Nitro Brew Co. is a brewery that creates nitrogen infused tea, with three innovative flavours inspired by herbal and botanical ingredients. The brand creates a new tea drinking experience by stocking the tea in kegs so they can be put on tap in bars as an alcoholic alternative, or in cans for on the move.

  • Creative Agency: Glasyr Studio
    Project Type: Produced, Commercial Work
    Client: Gro
    Location: Copenhagen, Denmark
    Packaging Contents: Cold pressed organic juices
    Packaging Substrate / Materials: Glass bottles, brown paper bags

    Gro is a newly established juice producer that specializes in organic cold-pressed vegetable juices. Gro produces the purest and rawest juice possible, no preservatives, non pasteurized and without any form of additives. Thomas Holm, the founder of Gro asked Glasyr to design a visual identity that represented his values of honesty and pro organic farming. Gro needed an identity for the product that could penetrate the higher end of the juice market. The solution was luxury through simplicity. Glasyr created a visual identity that expresses the organic with a pinch of luxury.

  • Designer: Saana Hellsten
    Photographer: Atarah Atkinson
    Project Type: Produced, Commercial Work
    Client: Vernal
    Location: Finland
    Packaging Contents: Skincare
    Packaging Substrate / Materials: Plastic Bottle, Cardboard box

    The brief was to create a new packaging and images for Vernal Beauty. The product formula for this anti-aging skincare line became all-natural and the goal of the redesign was to make the brand look and feel more natural and approachable.

    The word Vernal means young; characteristic of youth and also fresh; resembling of spring. Both words that are perfect definitions for the new line. The renewed Vernal Beauty is a non-toxic skincare line for all skin types. It is made in small batches and is vegan, cruelty free and USDA organic. The fresh and nourishing products are full of antioxidants, superfruits and exotic ingredients.

    The new packaging was to communicate all of these attributes. The combination of mint, lavender and dark green creates a soft color palette, which is showcased with bold and honest color blocks. The information on the packaging is clearly stated using all-caps sans-serif typography and iconography. The feminine and delicate logotype and symbol in combination with the simple and clear overall look creates an interesting and modern take on this new skincare packaging.

  • Designer: Tommaso Di Gregorio
    Project Type: Produced, Commercial Work
    Client: You Fresh Naturals
    Location: Miami, USA
    Packaging Contents: Popcorn
    Packaging Materials: Standup Pouch

    Standup packaging design for our newest product, Pro Popped. Pro Popped is high protein kettle corn which will come in 4 flavors.

    For the look of the design I described to our designer, Tomasso, that we wanted something modern/clean/natural, but also be bold enough to showcase the added protein to the product. The use of projected fonts on the words Pro Popped, the white crisp background & lightly shaded bursting beams, the scattered popped popcorn throughout the bag, and the 20g of Protein per bag call to action truly tell the story of the product perfectly. We are very happy with this design and will use this style across all our other products in the coming future.

  • Designer: Itamar Gur
    Project Type: Produced, Commercial Work
    Client: Netofa Winery
    Location: Israel
    Packaging Contents: Wine
    Packaging Substrate / Materials: Paper
    Printing Process: Process and foil

    The Netofa Winery offers elegant, old-world-type fine wines exemplified by smooth body and complex bouquets and flavors. The Netofa Winery's vineyards, planted on the soil of Ein Dor in the Lower Galilee, feature an array of varieties such as Syrah, Mourvèdre, Grenache, Tempranillo, Touriga Nacional, Chenin Blanc and Roussane, Mediterranean varieties whose compatibility with the terroir maximizes the qualities and characteristics of the grapes.

    We created a visual identity for 3 different series and a port bottle. all illustration are specially made for each group of bottles. The design blends modern and classic look and is different from one group to the others to create a different price range in the costumers eye on the shelf.

  • Creative Agency: Estudio Maba
    Project Type: Produced, Commercial Work
    Packaging Content: Rum
    Location: Spain

    Santaren is born from the silence, from the dark and calm maceration of spices and shrubs. The meeting between the Mediterranean, the Caribbean and the Demerara River. A spiced, delicate and gourmet rum. A project that develops with the clear premise of endowing with great singularity in the design of the bottle, with an elegant personality and full of nuances, like the liquid it contains. A quiet distillate, full of sensations and history. A classic graphic treatment, by way of engraving techniques that leave a mark on the cottony paper and full of texture. By means of ornamental typography, voluptuous details and biblical symbols, the label narrates the scenes of the Martyrdom of St. Irene of Thessalonica, young virgin and martyr for hiding the sacred texts.

    A precious design, a delicious project.

  • Designer: Aleksey Pashnin
    Project Type: Produced, Commercial Work
    Client: Omega Liquids
    Location: Tver, Russia
    Packaging Contents: Liquid for electronic cigarettes
    Packaging Substrate / Materials: Plastic

    The task: To develop a naming, logo and label design for liquids for electronic cigarettes. The key feature of the product is the cooling effect. The product is intended mostly for export to China and CIS countries.

    The solution: Highlighting the two key features of the product, the cooling effect and the destination for export - I used the image of a bear as a symbol of Russia, portraying it as a frosty pattern on the glass, which refers us to the cooling effect of the product as well as to the harsh Russian winter. Naming - "Ice Lair" also emphasizes the feature and complements the image of the product.