• Designer: Oliver Furze
    Project Type: Student Project
    School: Shillington College
    Course: Graphic Design
    Tutor: Steve Waring, Laura Weldon
    Location: Manchester, UK
    Packaging Contents: Soap, Shampoo, Cosmetics

    Samsø is a Danish island in the Kattegat 15 kilometers (9.3 mi) off the Jutland Peninsula. In 1997, Samsø won a government competition to become a model renewable energy community. Now 100% of their electricity comes from wind power. This collection brings together a range of carbon neutral products, made from 100% recyclable material, handcrafted on the Island by its own inhabitants.

    I began the brief thinking about recycling and the impact we are having on the world in terms of climate change and global warming. I wanted a product that gave something back, or at the least didn't take anything away so I explored the carbon neutral aspect that some companies are now in the early stages of striving towards. In my research I stumbled across Samsø, a real Danish island, and thought it would be great if somewhere could begin to manufacture their own products under their own power without any harmful affects on the planet. The idea was born and I developed the concept and styling of the brand from there.

    What's Unique?
    The Nordic pattern drawn by myself and the emphasis on a strong brand promoting a zero carbon footprint for their products.

  • Agency: Puigdemont Roca
    Project Type: Produced, Commercial Work
    Client: PH Formula
    Location: Barcelona, Spain
    Packaging Contents: Body Care

    We are entrusted the packaging of a specialized professional facial beauty cream to be used in emergencies when the skin has been damaged by the cold, sun, wind or other weather factors. The premises to work were the given naming of SOS, the Helvetic lettering and a standard packaging provided by the client.

    Bearing in mind the concept “for emergencies” we decide to work with the red color, which is the color used to highlight products related to emergencies such as first aid kits, fire alarms, fire brigade, etc.

    In order to add flare and style to the product we decide to print the name SOS on the stopper and on the bottom of the flask, thus getting a unique and unprecedented innovative result.

    In order to reach the target, the customised serigraphy is printed with the flask closed and a side mark is also printed so that the manipulator knows how to insert the stopper making the lettering match, as the flask has three different possible entries.

    These products are exclusively sold in beauty and medical centers worldwide. With the design we aim to draw the attention of the client in this kind of shops, where this kind of products tend to be monochromatic and austere

    The final result is a highly stunning product with a very clear purpose message, which really helps the product to be sold.

  • Agency: Offshoot Design
    Project Type: Produced, Commercial Work
    Client: Luvians
    Location: Glasgow, Scotland
    Packaging Contents: Scotch Whisky
    Packaging Materials: Glass, wood, paper, cork, lining

    To commemorate the 144th Open Championship, at the home of golf, St. Andrews, Scotland, Offshoot were asked to design the packaging for this single cask bottling.

    The whisky comes from the Springbank Distillery in Scotland's former whisky capital, Campbeltown. Aged for 21 years in a single sherry cask and limited to 184 bottles, this particular single malt is exceptionally rare so it seemed only right to dress appropriately.

    We blended the inspirations for it’s creation, The label is underlaid with an illustration of the old course at St.Andrews, the most famous course in the world. We then added a copper foil finish to complement the dark, sherry-finish colour of the whisky.

    The bottle is set within a custom box with a matching copper foil design on the front. Each bottle is signed by the owner of Luvians, Vince Fusaro.

    What's Unique?
    The bottle is a limited release, restricted to 184 bottles, making it a rare and exclusive product with a high retail value. The bottle and presentation box are finished with a copper foil to complement the whisky.

  • Agency: Satyajit Mittal & Shreya Chandorkar
    Project Type: Concept
    Location: Pune, India
    Packaging Contents: Biscuits
    Packaging Materials: paperboard with innerside lamination, foodgrade transparent plastic

    The Biscuit Pack is a concept that aims at enhancing the user's experience of having tasty shrewsbury biscuits in a exclusive premium packaging. The package is designed in a way where the biscuits do not have to be shifted to another container nor do they have to struggle with getting the biscuits out. The stucture of the package is - A truncated hexagonal prism base, Outer hexagonal prism with an opening at the bottom made of paperboard with inner side laminated, Inner plastic hexgonal prism which helps in opening and shutting the pack and help maintains the freshness of the biscuits.

    To dispense the biscuit, one has to lift-up the inner plastic hexagonal prism and slide out a biscuit through the opening and slide it back to shut the box. There is a window cut-out in front of the pack to indicate as to how many of the tasty shrewsbury biscuits are left in the pack. This makes the packaging very sophisticated and premium as it intensifies the experience of having the famous biscuits. It could also become a good gifting pack and would stand tall at retail shelves of airports and other premium outlets for biscuit lovers.

    What's Unique?
    The shape of the box is a hexagon, which compliments the shape of the circular biscuit and also helps in areas such as stacking, protection while transportation , sturdiness. The biscuits are dispensed from the bottom of the box which is the most unique aspect of this packaging. The box has a truncated base, which helps the biscuit to slide out easily when pulled, overall giving a very unique experience to the user.

  • Agency: DalysBurnes
    Project Type: Produced, Commercial Work
    Client: The Mansion
    Location: Panama
    Packaging Contents: Beer

    The Mansion is a new brand in the craft beer market in Panama. Developing four types of beer: PACHAS Brown Ale, PUMA Wheat, Red Ale and Oatmeal Stout Bocaraca CONDOR. Its concept is inspired by the Inca trilogy.

  • Designer: Jordana Mirski Fridman
    Project Type: Student Project
    School: Shenkar
    Course: Identity design
    Tutor: Hila Ben Navat
    Location: Tel-Aviv, Israel
    Packaging Contents: Arak
    Packaging Materials: Glass, lycra fabric

    Inspired by dancer & choreographer Pina Bausch, I designed this identity for a new arak drink which I named "sweet sweat". I wanted to bring the body and the movement into every aspect of the brand. The fabric itself was painted according to the brand colours and hand sewn to fit the bottle.

  • Agency: Kichuk Ilia
    Project Type: Concept
    Location: Kyiv, Ukraine
    Packaging Contents: Milk
    Packaging Materials: Glass (matte)

    Minimal design and clean lines was the basis of the idea to show not only nature of the milk but visual purity and perfection of its dense white color and smooth but liquid refreshing structure. It`s meant to transform a vision of the customer that milk is not only `traditions` and `home-drink`, but actually a kind of fashionable tasty and healthy drink, which can be easily carried with you during the day thanks to a compact volume of the bottle- 0.25 ml, and besides, can easily transform into cocktail for your delicious evening.

    What's Unique?
    0.25 ml volume is really rare option among of the milk-brands, generally they provide a lot bigger bottles that created to live in a fridge but not in a bag - it`s impossible to carry them with you during the day. 0.25 ml volume bottle let the customer solve this problem and highlight Qoly among other milk-brands.

  • Agency: Bluemarlin Brand Design Agency
    Project Type: Produced, Commercial Work
    Client: Batiste
    Location: London, UK
    Packaging Contents: Dry Shampoo, Styling Products
    Packaging Materials: Aluminium

    Batiste Gets a Design Makeover from Bluemarlin

    International brand design agency bluemarlin has created a new visual identity for Batiste, the UK’s #1 dry shampoo brand. The reinvigorated identity guides the visual expression for all of Batiste’s product pillars as they evolve their range of dry shampoos and extend the brand into styling products.

    The brief was to create a design that captured Batiste’s mission to empower consumers to take better care of their hair and feel instantly transformed. The resulting design is stylish, full of impact and truly reflective of the brand’s quirky and confident personality.

    The updated design takes Batiste’s distinctive patterns to the next level by adding an element of discovery, provoking loyal and new consumers alike to take a second look. Cherries reveal themselves to be bold red lips. Pink flamingos become Martini glasses while lotus flowers bloom into swans. This cheeky design convention unites the range as each variant playfully offers a different visual game.

    Batiste’s new styling range also has discovery elements layered within the colourful and lively tendrils of hair. A lion roars at his tamer on the Smooth It Frizz Tamer and hot air balloons rise on the Oomph My Locks XXL Volume Spray. Sassy yet sophisticated, the new range fits within Batiste’s product portfolio perfectly and succeeds in communicating the brand’s message of providing instant style transformation.

    The brandmark has also been boldly re-crafted with a capital “B.” Not only does this provide ease of reading, but it also showcases the brand’s confidence as the category leader.

    Joanne Marshall, Marketing Manager at Church & Dwight, remarked, “Batiste leads the category for a reason. It is iconic, glamorous and lots of fun. The new identity brings the brand’s personality and spirit to life, while also illustrating how Batiste offers a solution for every hair need.”

    “We took a lot of inspiration from global fashion trends, but Batiste’s edge comes from a central heritage of British quirkiness and style,” comments Ian Catling, Creative Director, Bluemarlin London. “By infusing those discovery elements into the new identity, we begin a dialogue with Batiste’s consumer that is entertaining, witty and engaging.”

  • Agency: Designmatic
    Project Type: Produced, Commercial Work
    Client: N/A Criminal Beer
    Location: Tunbridge Wells, United Kingdom
    Packaging Contents: Beer
    Packaging Materials: Beer bottle case

    Brand Identity For The Strong & Chilli Flavoured "Criminal Beer"

    An up and coming independent brewery wanted a new brand identity and packaging for their new beer. At 7.5% and introducing some unique chilli and fiery ginger flavoured beers, the client wanted something unique, exciting and reflective of their brand positioning. We developed strong visuals and an exciting brand story where only those brave enough would try "Criminal Beer".

    What's Unique?
    The creative is vastly different from most beers and alcohol beverages, helping the brand to stand out whilst reflective of the unique flavours and strength of the beer.

  • Agency: Sabbath Visuals
    Project Type: Produced, Commercial Work
    Client: Boine Clinic
    Location: Monterrey, Mexico
    Packaging Contents: Cosmetic creams, lotion medicine, sun protection
    Packaging Materials: Paper

    Boine Clinic is a dermatologist & aesthetic medicine center that specializes in facial fillers, thread lifting, peeling, botox and laser hair removal. The brand's color palette communicates a clean visual aesthetic, and reflects the ideal of perfection. The icon is an abstraction of the three layers of the skin, representing the main core of the brand.

    Packaging was created using silver chrome and solid colors that enhance the visual language, creating a connection that communicates sensibility and creates a new standard for clinical beauty products.

  • Agency: The Division
    Designer: Martin Rae
    Project Type: Produced, Commercial Work
    Client: Saku Õlletehase AS
    Location: Tallinn, Estonia
    Packaging Contents: Alcoholic cocktails
    Packaging Materials: Glass bottle

    Star Cocktails is a new trend-aware series of cocktails that introduces you to three metropolitan flavours - G&Tonic, Colameister and Strawberry Margarita.

  • Agency: Antonia Skaraki A.S.
    Project Type: Produced, Commercial Work
    Client: Bonora
    Location: Athens, Greece
    Packaging Contents: Chocolates, Desserts
    Packaging Materials: Paper

    A pastry shop within a supermarket. The use of tiles as a pattern on the packaging depicts the story and flavor of an authentic homemade sweet.

  • Designers: Danilo Saito, Maira Kondo, Akira Mizutani, Lau Bellesa and Mariana Mascarenhas
    Project Page: Re-Pack Milk
    Project Type: Student Project
    School: Universidade de São Paulo
    Course: Design
    Tutor: Cyntia Malaguti
    Location: Sao Paulo, Brazil
    Packaging Contents: Milk
    Packaging Materials: Cardboard, Flexible Cornstarch Bioplastic

    People throw away tons of trash every day, and the best way to avoid all this waste is recycling. But recycling is not as easy as it seems, specially milk packaging. They are made by 6 layers of different materials, and to recycle it it's necessary different processes just to separate the materials.

    Re-Pack Milk is a solution to avoid all these waste to separate materials, thus making recycling easier and faster.

    It's made by cardboard for sustenance and flexible cornstarch bioplastic, and they are already separated - all you have to do is to open the cardboard and fit the plastic package into it. During discard, the user can separate the materials by itself. The flexible bioplastic uses 70% less plastic than conventional rigid plastic packages.

    It comes with 4 flexible plastic packages and 1 cardboard package, saving paper production. Nowadays, people live in smaller apartments, with less space for storage, so they go more often to the market. In this way, the package is thought for rapid consumption, with 700 ml of milk each package.

    What's Unique?
    Comparing to conventional cardboard packages, it's much easier to recycle and uses less paper production. Comparing to plastic packages, it uses 70% less plastic production and less space during discard. Comparing to glass bottle, it's cheaper, light and also less space during discard.

  • Agency: Puigdemont Roca
    Project Type: Produced, Commercial Work
    Client: Sorel
    Location: Barcelona, Spain
    Packaging Contents: Liquor

    The client requests a restyling of a typical Catalan distillate, the ‘Ratafia de l’Avia’, which is an increasingly fashionable beverage to be drunk by young people at night.
    By changing the bottle design with a qualitative touch contrasting with the dark liquid contained inside, the client aims to get a classical product to achieve a contemporary up-to-date image

    We proposed the abstraction of a classical granny’s grey hair in a bun as the image of the bottle, which contrasts with a minimalist typographic composition, as well as the use of golden colour in the lettering parts and the capsule.

    Once the serigraph was done in the bottle contrasting with the colour of the liquid inside, we obtained a spectacular stunning and modern look result. Besides, we proposed to the client the idea of using grey hair wigs with a bun to be worn by the waitresses whenever there were parties in which the product was launched, what turned into a very successful idea.

  • Agency: Brandimage
    Illustrator, hand typography: Mathew Allen
    Project Type: Produced, Commercial Work
    Client: Campbell's
    Location: Chicago, IL USA
    Packaging Contents: Natural Energy Drink

    V8 wished to expand beyond the shelf stable juice aisle and enter the already crowded energy drink category.

    The objective: While staying true to the V8 character, develop distinct packaging that demonstrates +Energy's point of difference- a healthier alternative to other energy drinks from a trusted brand that really does taste good. +Energy needs to feel like a better option for consumers who are looking to stay healthy while getting a boost of energy.

    "All the other energy drinks are for those people that want to be something that they are not- a beast, a bull, a rocks star, fearless, etc. Our +Energy is for someone who knows who they are and knows what they want: modern, functional, refreshing and fun. The design should reflect the authenticity of this consumer and convey the fashion forward feeling they have for their life. It's about a lifestyle decision that is inconsistent with the other energy options" said Terry Schwarz, Director Global Design at Campbell's

    Brandimage created a design that disrupts the shelf with a unique visual brand language. It quickly demonstrates health credentials through engaging typography, that it's energy comes from green tea through an iconic tea leaf with ribbons communicating the message, and the fruit forward taste through color and illustration (other energy drinks taste medicinal) .

    The design captures the V8 personality: vibrant, clever, confident with a zest for life. It tells the full story in an inspiring, confident way using the full 360 degree can and an arrow that suggests energy to get you through your day.

    What's Unique?
    Breaking from traditional aluminum can design, The entire design (including all typography) are hand drawn drawn

  • Agency: Wine & Shine
    Creative concept and copy: Rita Monteiro
    Label design: Paal Myhre
    Photography: Jorge Figanier Castro
    Project Type: Produced, Commercial Work
    Client: Companhia das Quintas
    Location: Lisbon, Portugal
    Packaging Contents: Wine
    Packaging Materials: Glass, paper, metal capsule, cork

    Herdade da Farizoa Wine packaging Inspired by a World Heritage Site

    To rebrand Herdade da Farizoa’s wine range was the challenge launched by Portuguese winemaker Companhia das Quintas to Wine & Shine’s team. The final packaging shows Alentejano wines beyond the usual. As rich and complex as the wines from this producer known for its expertise in some of the most notable Portuguese wine estates.

    The challenge was to express the carefully made character of these wines and differentiate it in the very competitive market for Alentejo wines. Wine & Shine’s team – a consortium dedicated to wine marketing- went to see beyond the usual Alentejano cliches: no whitewashed walls, nor rustic environments.

    Inspired by the proximity to Elvas region, a World Heritage Site, the new image celebrates Alentejo’s perfectionism and gourmet artfulness. With copy and concept of Rita Monteiro, Label design by Paal Myhre design and photography by Jorge Castro Figanier, everything was designed to express the richness and complexity of these wines.

    The new labels appeared on Herdade da Farizoa vintage wines launched in 2015: Red, Reserve and Grand Reserve wines, whose quality was recently recognized by national and international wine critics: Herdade da Farizoa Grande Reserva 2012 won the Great Gold Medal in Portugal Wine Competition 2015 and was awarded 91 points by Wine Advocate magazine; Herdade da Farizoa Reserva 2012 won Gold Medal and Herdade da Farizoa 2013 won a Silver Medal at the International Wine Challenge 2015

    What's Unique?
    Alentejano wines beyond the usual cliches: no whitewashed walls, nor rustic environments. Inspired by the proximity to Elvas region, a World Heritage Site, the packaging celebrates Alentejo’s perfectionism and gourmet artfulness. Rich and complex as the wines from this producer known for its expertise in some of the most notable Portuguese wine estates.

  • Agency: Creative Platform
    Project Type: Produced, Commercial Work
    Client: Coca-Cola Amatil
    Location: Sydney, Australia
    Packaging Contents: Spring Water

    ‘Mount Franklin’ Pure Australian Spring Water has refreshed it’s brand identity and redesigned their bottle for the first time in many years.

    The new bottle was designed by Creative Platform and the Mount Franklin brand team and features modern, pure clean lines and a unique shape, building on ‘Mount Franklin’s’ heritage. It also fits nicely in your hand and feels clean and smooth, to help further enhance the brand’s premium positioning with consumers.

    At the same time, the bottled water brand is revealing a fresh and modern visual identity across the entire Still range.

    "We needed to rethink and simplify the brand equities to re-establish our premium positioning. Updating the brand mark with a modernised logotype and fresh water-source device gives us a consistent message of the 'purity of Australian spring water’. The water colour theme uses shapes and colours to represent the Australian landscapes of Mount Franklin.” said Arnie Grainger, Creative Director at Creative Platform.

    “’Mount Franklin’ is a loved and trusted Australian brand and has been keeping Australians hydrated and refreshed for over 20 years. We’re excited to deliver a premium offering to consumers every day.” Victoria Fraser, Group Marketing Manager, CCA Brands.

  • Agency: Chapter
    Project Type: Produced, Commercial Work
    Location: Monterrey, Mexico
    Packaging Contents: Malt Coffee
    Packaging Materials: Plastic, Paper, Glass
    Photography: Juma Herrera for Nation Visuals

    Bueno de Alegoría is a malt coffee brand based in Monterrey, Mexico. Artisanal and mysterious vibes surround the brand to highlight its main difference from regular coffee, as they are the first of their kind in the country. Since the whole product line is just being introduced into the market, the use of various materials but consistent shapes was the main resource in developing the brand’s graphics. A combination of traditional lettering methods and contemporary typography gives contrast to the identity.

    What's Unique?
    Packaging for Bueno de Alegoria differs from common coffee packaging because it uses materials as a variable. Every roasting type can be identified not only by a number or a label color (which is what most products do), but also by packaging material. The shape is consistent, but a different texture and color (from transparent plastic to paper to black plastic) is used for each roast. Plus, a special cold brew, ready-to-drink malt coffee is also available in a screen printed glass bottle, to maintain the artisanal aesthetics of the brand.