• Agency: Hired Guns Creative
    Designer: Richard Hatter
    Client: Serpent Cider
    Type of work: Commercial
    Country: Canada

    Serpent Cider is a craft apple cider product from British Columbia’s Okanagan Valley. The packaging features a wrap-around silk-screened label design that references Ogopogo, a cryptid lake monster reported to live in Okanagan Lake. It was designed to lure craft beer drinkers into trying something a bit outside of their typical purview.



  • Agency: RK STUDIO
    Designer: Rafał Kwiecień
    Client: Tani Opal sp. z o.o.
    Type Of Work: Commercial Work
    Country: Poland


    This packaging series for coal products uses winter animal represented by stylized pictograms. It includes 2 premium product series - Pro and Ultra. My goal with this project was to make simple and modern packaging, each displaying a strong identity. Every package has a unique animal and colour, it also comes with all required information on the front to help customers to pick the right product, on the shelf or online shop.


  • Agency: Why? Brand Design
    Type of work: Commercial work
    Country: Singapore

    Why? Brand Design Crafts New Chapter in LUX’s Lasting Legacy

    By bringing to life LUX’s new Fine Fragrance positioning, Why? Brand Design transforms LUX’s range into a modern beauty icon.

    LUX is a heritage brand that is delighting more than 600 million women each day with its beauty products. The task of Why? Brand Design was to bring to life the new “Fine Fragrance Skin Treats” brand positioning, by metamorphosing LUX into a beauty icon that contemporary women would identify with. The usage of flowers as the main design element conveys the delicate scents of the LUX range products while shifting the brand into a more premium and feminine world. The rebranding experience is completed by a new bottle shape that achieves a double objective of expressing elegance and reducing the environmental footprint with a lesser use of material. The result is not only a visually striking range of SKUs, but also a series that exudes the different personalities of modern women, connecting with them on an emotional level.



  • Agency: Agência BUD
    Designer: Rodrigo Chiaparini/Franklin Zampani
    Type Of Work: Concept
    Country: Brazil

    The contemporary line of beers Monk Classic Beer wraps her lovers by striking flavor and distinctive design. Handcrafted and accented palate, bring in their labeling influences of underground culture has relationship with music production, literature and fine arts.



  • Designer: Duncan K. Anderson
    School: Lahti Institute of Design
    Type of work: Student Project
    Country: Finland


    Project
    Discover is a project that was entered into the student Starpack 2014 competition. The brief was to create a promotional tool for design agency Webb deVlam and the task was to pick a product that symbolises their company and design the packaging accordingly. The project took the Starpack Gold Award, Webb deVlam Sponsored Award and the Nampak Champion Award.

    Concept
    A 3D printed telescopic golf club and balls with packaging that functions as the goal. Golf was chosen as a subject as it's a game of bonding, experience and rejuvenation. 3D printing was chosen as it exemplifies the structural and technological capabilities of the company and is a product that would interest corporate clients.

    Product
    The golf club is printed in one piece fully assembled and is designed using elements from the Webb deVlam logo. The objects are printed using SLS nylon.

    Packaging
    The transparent front represents the belief Webb deVlam have in openness and honesty.

    The layers of cardboard represent the layers of expertise that are built to form the structural integrity of the company.

    The colours are those used in the interchangeable logo and they reflect the creative vibrancy of the company. The feeling was inspired by the edges of their business cards which create an exhilarating spectrum of colour when stacked together.

    The number three is important in the design as it represents their tag-line Discover Innovate Design. It’s also the three offices they have in London, Chicago and Singapore.

    The Aim
    The aim of the product and packaging is to bring people together in the way that they bring clients to their target audience; building meaningful and natural connections through discovery, innovation and design.



  • Designer: DAJEONG LEE
    School: Hoseo University
    Type Of Work: Student Project
    Country: South Korea


    DraWing (From the words "Draw" and "Wings")
    -Theme: Spreaded wings on white parper
    -A eco-friendly stationery package, DraWing was born for enhancing kid's creativity. Each contains various stationeries depending on its' form and characteristics.
    -We support child's hopes.
    -Drawing is a stationery package that made for improving kids' imagination.
    -We make it with eco-friednly woods, so it is okay to put it in mouth
    -Our all goods are refillable.
    -Put the stationery in holes



  • Designer: Kim SoJeog
    School: Hoseo University
    Type Of Work: Student Project
    Country: South Korea

    When all ten fingers are spread, you can see them as a flower in full bloom. The concept was to give warm hearts by showing flowers in ten fingers. This is an eco-friendly product that has the function of protecting the hands of users. Ecora use four flowers, which is made in shapes of fluid and solid that are normally used by many people. The graphic design for Ecora is designed by a shape of each flowers, and to show that the aroma therapy is spread over the hands. Most importantly, the flower was shaped in organic form with soft colors, and gradations of colors to feel like the product is part of the nature. The concept of its package design is a shape of a hanger, which is mostly connected to detergent. And the shape of hanger is changed into the heart shape, meaning this product will protect the hands of users.




  • Agency: Cuciniello Design
    Art Direction: Dr. Lorenzo Cuciniello
    Designer: Lorenzo Cuciniello
    Client: Mediconserve s.r.l.
    Type Of Work: Commercial Work
    Country: Italy

    The Mediconserve srl has appeared on the market in the nineties, the marketing of the product takes place all over the world, but not in Italy. The product has a medium-high target group.

    Objectives of communication
    The goal was to create a new and strong graphic identity to the entire company, which could give an impetus to the product straight from the supermarket shelf, for this was created an entire graphics system with a strong and clear identity, with lines simple and minimal but at the same time unique and eye-catching.


  • Agency: Molivi
    Client: MONOPATI SA
    Type of work: Commercial
    Country: Greece

    The brief:
    MONOPATI SA, a Greek trading and export company approached us in order to develop from scratch a brand for their unique extra virgin olive oil. Our challenge was to give the right name, design the logo and appropriate packaging for a product that would target the international delicatessen market.

    The product:
    100% extra virgin olive oil of superior quality produced from selected olives that are hand-picked and sorted, then cold-pressed solely by mechanical means.
    The olives are grown in sun-drenched olive groves in the hills of Geraki, Peloponnese, at an altitude of 160 meters, which is considered ideal for the production of olive oil. The pine forest nearby combined with the cool breezes off the Ionian Sea help the trees produce a golden-green olive oil of superb quality with low acidity, a rich aroma of fresh olive and a gentle, natural taste.
    It is available in three versions and packed in containers of 250ml and 500ml. Limnes and Afanoules regions differ in the olive variety and oil taste and there is a Bio version solely from biological cultivation of olive trees.

    The brand name:
    Several prerequisites and basic criteria for the brand name evaluation were agreed with our client. The brand name had to be legible in Latin, convey properties and values ​​of the product, be differentiated from competition, place the product in the market environment that it aims and finally tell a story.
    We therefore came up with the name Monakrivo, which in Greek means unique, precious and beloved. Monakrivo is a word which carries great sentimental value, usually used when referring to a child.
    Unique, because it comes from the unique environment of the Peloponnese and has a unique texture and flavor. Precious, because of olive oil’s valuable contribution in our diet. Beloved, because it is crafted with loving care.


    The design concept:
    Our aim was to harmoniously combine simplicity and prestige with a friendly disposition.
    The visual approach for the logo and label is simple, elegant and timeless. We created an abstract visual leaf and olive fruit that at the same time take the form of symbol/seal.
    Our client wanted to stress the importance of the nutritional value of olive oil. So we designed a creative approximation indicating the level of consumption (bottle/side view). We remind consumers of the nutritional value of olive oil by rewarding consumption with cheerful and encouraging words.

    The awards:
    Monakrivo extra virgin olive oil confirmed its name by winning 3 awards in the International GOLD ARISTION 2014 Extra Virgin Olive Oil Packaging Awards. More specifically, it won the gold award for the overall packaging design, as well as two silver awards for bottle & packaging label.


  • Agency: FOLKE ARMY
    Client: Prodjuice
    Type of work: Commercial Work
    Country: Sydney, Australia

    Branding and Packaging Design by FOLKE ARMY

    Rationale
    During product and taste testing, we were inspired by the way in which the ingredients layered in the bottle while settling – like sediments forming their own natural ‘ingredient layer’.

    We found a need to display the ingredients in a more thought provoking and intriguing way – acting as a visual infographic representing the quantity and layering position of the specific juice. The white label was used to ensure the colour of the juice was the hero of the design, the branding was a simple execution to bring that juice’s unique colour & identity to the forefront. Rather than showing imagery of fresh fruit, or colours representing the flavour in the label design, it was all about what was IN the bottle that mattered most.

    In the same way the end product's quality is based on the stripping back of everything unnatural, to showcase honest, quality produce, our design is about stripping the label content down to the minimum, with a beautifully balanced logo, and simple design features.

    Not only does it have a great shelf presence, but the white label ensures they can continue to use these glass bottles around their home, they make the perfect vase for some floral off cuts from the garden.


  • Agency: 43'oz
    Designer: Alex Kodimsky
    Client: Smart Logistic Solution (Belgium)
    Type Of Work: Commercial Work
    Country: Moldova

    Label design development for Scotch whiskey - Immortal Clan

    In Great Britain such kinship communities as ‘clans’ were very authoritative and influential in upper-class society in the Middle Ages. They spread its power and expansion during the time of Celts domination in this area. For instance, In Scotland every Clan had its own kilt with specific and individual pattern on it.

    Immortal clan - is a classic Scotch whiskey of 'blended' category that is produced by mixing of malt and grain base. Whiskey bottling took place in its historical homeland in Glasgow, Scotland.
    It was decided to use a classic ‘whiskey’ bottle. Label is presented in two-position view, top part of which is performed in a stylized mould of shield. But the main symbol and central element is a Clan blazon, which is stylized with 2 Scottish swords on a shield background. Two-handed sword is characterized as having a cross hilt of forward-sloping quillons with quatrefoil terminations. In this interpretation, blazon symbolizes the valor and courage of Scottish people, which certainly emphasizes its national identity.

    Due to modern technologies (that were used in a process of label printing) blazon image looks quite realistic and gives the impression that its metallic coating is applied directly on the bottle.


  • Agency: BREAK
    Client: Gruppo Colussi
    Brand: Riso Flora
    Designer: Rossella Rabuffi
    Account director: Laura Cremonesi
    Type Of Work: Commercial
    Country: Italy


    SCENARIO
    Flora appeared on the marked in the late ‘60s introducing the Parboiling process in Italy and becoming the leader in the newly created segment. Later the company extended its range in order to meet the most recent market trends. However, the new lines did not get all the recognition they needed as the brand was mainly associated to its most successful product: the parboiled rice.

    COMMUNICATION OBJECTIVES
    The objective was to create a new, strong brand identity, in order to make the brand more independent from the parboiled line and give value to all of its offering. A new graphic system was also needed to present the range in a clear way, give it more visibility on shelves and add more premiumness to it.

    CREATIVE SOLUTION
    A strong identity has been achieved through personification: being the brand name also a name for woman, a woman appeared on the pack and the first letter of the logo was made capital, as in given names. Chromatically, the pack was divided in two, to add clarity and premiumness. The institutional yellow became warmer and more personal. To illustrate the range, more emphasis was put on the use each rice was intended for (even to the aid of images such as a wooden spoon for quality risottos or several serving suggestions for the versatile parboiled, now simply called “the classic” that never gets overcooked).





  • Designers: Andreas Wikström, Erika Teljing and Hanna Mellin
    School: Linnaeus University
    Type of work: Student Project
    Country: Sweden

    Food package for a fictional product line of heat-n-eat meals. Large Package: Main course. Small package: Dessert. All the meals contains only 360 kcal each.


  • Designer: Minyong Park
    School: Hoseo University
    Type Of Work: Student Project
    Country: South Korea


    'Berry Tok' is a compound word using onomatopoeia of berry and beads bursting. This product is composed of bead form dressing different from existing liquid form dressing. You can enjoy the salad with unusual chewy texture by sprinking the beads on the vegetables or fruits.

    Produced the form by shaping the beads and round feeling of berry and designed the product from the image of berry laying on the salad Using colors matching each of the tastes, it this product was designed with the theme of healthiness and freshness in mind.