• Agency: Design Happy
    Designer: Jon Plumb / Will Jones / Richard Bray
    Client: Navson
    Type Of Work: Commercial Work
    Country: United Kingdom


    Design Happy have created the new Packaging & Branding for Raw Chewing Gum.

    Raw Chewing Gum is a new entrant into the fast growing Energy Gum Market and is aimed at the popular Energy Drinks market in the U.K, Germany, France and Holland. The Sugar Free Gum, which contains Taurine and Vitamin B to aid Energy is a fast and convenient way to get a little boost without the need to carry around large drinks cans. The new gum contains 18 pieces (all condensed into a small format pack) and contains no sugar, unlike other Energy products with high sugar and additive content.

    Raw gum is aimed at a market which predominantly consumes brands such as Monster Energy & Red Bull to aid their busy social lifestyles. The new branding is intentionally big, impactful and confident which appeals to urban sportsters, skateboarders, video gamers and extreme sports fanatics who use Energy products on a regular basis. Along with the packaging, Design Happy have designed the supporting Website and Shopper Marketing Communications for in store and trade.

    Raw Chewing Gum will be available throughout the U.K, Germany, France and Holland from March 2014.



  • Agency: Cue
    Type of work: Commercial work
    Country: United States

    A founding brand in the botanical fragrance industry, Thymes saw an opportunity to introduce a new line of bath and body products that would appeal to a broad audience of fragrance enthusiasts. Meant to inspire discovery, the Studio collection offers a fresh, contemporary presence while also supporting Thymes’ credentials as artisans of fine fragrance.

    Thymes products are created to be beautiful, an invitation to discover beauty in everyday life. The Studio Collection features six fragrances inspired by botanicals and rooted in nature. Each fragrance collection is designed to marry familiarity with intrigue, and is presented in a line of products crafted with a touch of charm.

    To better understand what makes their products special, we talked to Thymes management, stakeholders, fragrance experts and product representatives. Their insights helped us develop a clear strategy which inspired design of a new packaging system.

    Our goal was to elevate the presentation of Thymes products – refreshed, modern and strongly branded – with a system that would work across an evolving line of unique fragrances. The Thymes “T” serves as a unifying design element that also strengthens the brand’s presence. The “T” is diecut to show the pattern underneath, revealing each fragrance collection’s personality.

    The new look and feel influenced packaging materials, product details, retail display and more.




  • Agency: BARDO
    Client: The Empanada Kitchen
    Type of work: Commercial Work
    Country: New Zealand

    About:
    A new project for The Empanada Kitchen (a young gastronomic company dedicated to make empanadas).

    Following the spirit that characterises it: "Simple things done well”, we decided to use noble typographies to generate an impact over the competition and maintain perdurability over time.

    The sauces:
    Chimi: Use it to marinade your bbq meats, pour it straight over your roast meats and veggies, add it to your stir-fries, mix with mince to make meat patties or with eggs to make omelettes.

    Bagnetto: Typical from the Piedmont region of Italy. AMAZINGLY good with braised and grilled meats, drizzled over crushed boiled potatoes, and can be enjoyed on toasted bread or as a dip.

    Pica oil: This infused oil matures for a month to intensify the aroma and unique flavour. Try it on eggs, pizza, grilled meats or add it to vinaigrettes, soups, and marinades.

  • Designer: Anna Nowokunska
    Type Of Work: Commercial Work
    Client: Mr. Waldek
    Country: Poland

    Waldek's home brewery called STRONG WALDEK

    Bottle label is designed for any of 3 home alcohol kinds made by Waldek: light beer, dark beer or cider. For specific purpose one of the tags at the bottom is simply to be checked.

  • Agency: Mojo Red
    Client: Guangdong Foods
    Type of work: Commercial work
    Country: Singapore

    The Challenge
    Guangdong Foods decided to refresh its Ji Xiang range of products to further enhance its strong focus on the food service businesses. The challenge was to revive interest in the product range while maintaining the strong tradition and heritage that is associated with Ji Xiang.

    Over 26 years Of Quality Products
    Since Guangdong Foods was established in 1987, the company has mainly dealt with a wide variety of food products. As a professional and experienced wholesaler and food supplier, Guangdong Foods has supplied quality food to local retail shops and to the F&B industry.

    The Solution
    Culture and heritage came together when Mojo Red embarked on this journey. We took an in-depth approach, researching imperial dishes and creating strong cultural attachments to the visual elements in the package. The new identity utilizes a Chinese-style banner which anchors the logo, bringing the eye to the product name in a readable font, and then drawing the consumer’s gaze to the picture of the dish at the bottom. The background motifs on each can were created by scanning table cloth patterns to create a traditional feel. We also wanted to depart from the usual cluttered layout of most Chinese canned food products, simplifying the Ji Xiang product range.

    The result was a new visual identity, a redefined brand architecture, a typographic style and a colour system that reflected the Ji Xiang brand while improving the visibility of the different SKUs.
    All in all, the new design improves visibility of the different SKUs and further enhancing the Ji Xiang brand.


  • Agency: Design Happy
    Designer: Jon Plumb / Will Jones / Richard Bray
    Client: Navson
    Type Of Work: Commercial Work
    Country: United Kingdom


    Design Happy has created the new Packaging & Branding for Elan Mineral Water.

    Elan is a premium, pure & natural mineral water which is filtered direct from it’s source without any human contact making it 100% as nature intended with no added minerals.

    Working in partnership with Navson, we have revamped the Brand Identity & Packaging for Elan which is now available in three sizes of 100% recyclable PET Bottle and two sizes of Glass Bottle. The Elan Glass bottle range has been part of the corporate mineral water market since 2009 and we were tasked with a rebrand and introduction of the smaller and more mainstream PET versions to compete with Evian, Buxton and Volvic.

    The new design increases the shelf standout as well as refreshment cues by introducing crisp, cold mountains and a bold new brand mark which follows on throughout the advertising and promotion by Design Happy.

    Elan Mineral Water is now available throughout the U.K & Europe.





  • Agency: BARDO
    Client: Deer Wineries
    Type of work: Commercial Work
    Country: Argentina

    This brand was looking for a character to represent his brand.

    We choose a Deer because of the magnificence of his look in the amazing land of Mendoza, at the border with Chile and the Andes Mountains.

    The label represents how the winery is connected to the earth through an animal.

  • Agency: Creamos
    Designer: Jorge Montoya
    Adviser on fashion trends: Carolina Peláez
    Client: Hatsu Tea
    Type Of Work: Commercial Work
    Country: Colombia

    Hatsu is not your average bottled tea drink. We created a boutique brand from Colombia has a range of teas represented by a specific color and unique flavor. Hatsu currently has seven teas and develops two annually.


  • Agency: JDO Brand Design & Innovation
    Client: Unilever, Dove
    Type of work: Commercial work
    Country: United Kingdom

    JDO launches premium hair care platform for Dove in the US

    JDO Brand Design & Innovation has created premium pack designs for Unilever’s new ‘Dove Advanced Hair Series,’ a premium tier of products sitting above the core Dove hair care range.

    The new platform consists of a technically superior portfolio of products which, when married with Dove’s superior care, provides tailored treatments for specific hair need states. The new collections contain advanced weightless moisture formulas that combine luxurious ingredients, designer fragrances and beautiful packaging.

    First to launch is Dove Oxygen Moisture, which delivers moisture plus volume to fine hair and Dove Pure Care Dry Oil that nourishes hair making it silky, but without leaving it greasy or heavy. The Dove Oxygen Moisture collection contains an advanced formulation with Oxyfusion Technology - Oxygen-fused moisturizing ingredients that deliver a balance of moisture and volume to instantly and evenly disperse throughout the hair. The end result is bouncy, full-looking hair that is delicately smooth and easy to manage. In addition, the new Dove Pure Care Dry Oil collection is designed to provide hair with nourishment and silkiness without weighing hair down. Each collection includes shampoo, conditioner, post wash and styling treatments. Unilever tasked JDO with creating a premium set of designs, establishing a platform leveraging the Dove brand and showcasing its expertise in hair care.

    The resulting packs feature beautiful soft pastel hues that introduce the different need states. The shampoo products boast a semi transparent gradient which hero’s the product format, whilst the conditioner products remain a pure and beautiful white. A unique icon in gold foil was designed for each need state and transparent caps tinted in the respective complimentary colour complete the design. The platform launched in the US in January.

    Tim Jebb, principal and founder of JDO said, “The new design creates a beautiful premium presentation, white plus a hint of colour, allowing an integration of core Dove to the new platform and collections.”

    Renato Rossi, global brand director, Dove hair luxury at Unilever commented, “ JDO’s new premium pack designs represent a big step change for Dove. The new platform provides a much more premium offering from the core Dove hair care range and will allow us to bring the next generation of Dove hair care technology to a broader consumer base.”

    Dove, manufactured by Unilever, is the No. 1 personal wash brand in the US. One in every three households uses a Dove product that includes beauty bars, body washes, face care, deodorants, body mists, hair care and styling aids.




  • Agency: Clёver
    Designer: Dasha Mikhaylova
    Type of work: Concept
    Country: Russia


    Sevastopol is a port city with a great history. We took her motives as the basis for the concept of cognac. We have tried to convey a sense of grandeur and valor, which is famous for the city.





  • Agency: BARDO
    Client: Zamora
    Type of work: Commercial work
    Country: New Zealand

    Zamora shows its strongest side with character and commitment with the present, without ever losing sight of its traditions.
    We focus on a brand that calls us to discover their morphology. A brand that reflects the values ​​of honesty and tradition demonstrated in caring for the manufacture of its products.

    A brand that seeks to be young, but with a clear trend towards maturity.


  • Agency: eau³ | Branding + Marketing
    Designer: Jean-François Pigeon
    Client: AMB | Maître Brasseur
    Type Of Work: Commercial Work
    Country: Canada

    Rebranding of Au Maître Brasseur - A Montreal Microbrewery.




  • Agency: CUBA Creative Branding Studio
    Client: JSC ÊÇGeorgian Beer CompanyÈ, Georgia
    Type of work: Concept
    Country: Russia

    Lemonade produced based on water from a unique mountain spring on Mount Zedazeni, his quality is recognized throughout the world. Also stands out among other his blend of cooled taste and tonic properties. The uniqueness of this compound is based on blend spring water "Zedazeni" and syrup from natural fruit. The most modern technologies of production provides quality assurance and environmentally friendly products. "Zedazeni" - one of the most famous brands of lemonade in Georgia.

  • Agency: Studija Creata
    Designer (Studija Creata): Asta Kauspedaite and Kęstutis Poniškaitis
    Product development department manager (Stumbras): Jūratė Paulauskienė
    Illustrator: Rimas Valeikis
    Photos: Edgaras Marozas
    Client: Stumbras
    Type Of Work: Commercial Work
    Country: Lithuania


    Flight. Journey. Stories… fabulous stories which blur the line between reality and fantasy.

    Propeller is a collection of spirits from various parts of the world, designed by Studija Creata. Associated by the theme of air travel, which appeals to male customers and reflects quality and experience, collection becomes easy to identify because of the character of pilot traveller. His stories are reflected in the illustrations and tell about every beverage's origin country. Features of each sort of beverage are exposed through numerous illustrations, inscriptions resembling aviation badges and sketches serving as cocktail recipes. Multifaceted design is complemented with various tones of coloured foil, different lacquers, patterns and embossing.

    Propeller started this journey in 2013. It's just the beginning, expect more to come...