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Designer: Cecilia Uhr
If you happen to have a dog, you may have noticed that there isn’t much of a variety when it comes to dog food and snacks package design. For this project, we examined reinventing packaging for rawhide sticks used for chewing. After thoroughly¬ examining multiple pet supply stores, we noticed that most rawhides were in clear plastic bags, or in some cases, not even packaged at all. While Plastic bags are harmful to the environment and in this case not reusable, not having any kind of protection is unhygienic. The new solution to his conundrum came about through a combination of humour, a consciousness for the environment, and aesthetics.
There are three different sizes available for the customers, and each size is differentiated by the type of dog illustrated and the diagram indicated on the bottom left. The mouth of each dog is cut out so that consumers can see the product inside, as well as view it as the white “teeth” of the dog. The left ear serves as a flap in which the user can open to slide out sticks one at a time instead of having to put their hands in the box. The other ear functions as a “hook” to put up on display racks. The back of the package design explains the nutrition facts, ingredients, and highlights of the product. The package is meant to be a collectors’ item, and is also refillable with new rawhide sticks.
Designer: Catherine Marion
The brand Aurum was created as part of a University assignment and as a pretext to design a visual identity. For this project, I knew that I wanted to work the theme of spices. I therefore created Aurum, a company that produces blends of fine spices.
The brand name was selected due to its meaning, being “gold” in Latin. It has first been chosen for the link that unites spices to wealth and nobility. During the Antiquity, these were so rare and prized that they could easily be compared to gold. The sound of the name Aurum brings to mind the word “aroma”, which strengthens the connection with the product even more. In addition, gold is often associated with spices in popular expressions. For example, salt is sometimes called “white gold, and saffron “red gold”.
The logotype itself also has a very symbolic value. A first allusion to gold is made through the use of the circle, since in Alchemy a ring encircling a dot embodies the symbol of gold. Two characters of the Polynesian alphabet were then added within the circle to recall one of the places of origin of spices. The first character takes the shape of the sun, which is often symbolically associated with gold. The second character inspires vegetation, to put forward the natural origin of the product. Finally, in the center of the logotype are an angular and a winding line. The first one reminds the pungent taste of certain aromas but also the piles of spices of Oriental markets. The second one represents sweeter aromas in addition to referring to the Spice Route that was followed by maritime means. The whole creates a logotype whose shape puts emphasis on travel, evoking the stamps found in a passport.
The packaging gives off an exotic feeling by using designs inspired by Maori tattoos, a people of Polynesian origin. It also includes a signs system that was created based on the spices making the blend.
Designer: Anna Fitzgerald
The concept presents new approach to the usual packaging of tinned food.
Basic idea of the design is the metaphor of the contents: instead of standard round shape you can find fish silhoette.
The background supplements the image with the picture of fish scales.
The edge of different colours favours fast ans simple identification by the customers.
Agency: DE/CO Studio
Designer: Diego Decortes
Illustration: Gianluca Biscalchin, photo: Silvia Pastore
Client: gliAironi - Risi&Co
Le Grange is the excellence area near Vercelli where the best Italian rice is cultivated, a magic place populated by Herons, the typical bird of the paddy fields.
In this special and particular area we produce our traditional biscuits made with rice and love.
From search and development of best raw materials by “Gli Aironi”, is born a new exclusively organic range: Le Grange. This name is a clear reference to the territory where our production is made, where the history of the Italian rice was made, and where our Company is.
First of all Biscuits, completely organic, made with traditional recipes but with a special ingredient: rice flour. We make special biscuits in which rice gives a particular texture to the pastry and rich flavor. We reinvented traditional biscuits with genuine and organic ingredients ( no preservatives, margarine, colouring and aromas), a simple and tasty “fairy tale” delicious cookie.
Here are the range of “Biscotti da Favola”, a fairy tale made of butter, flour, eggs, sugar and spices: Bicciolani, Speculoos, Canestrelli, Krumiri, Baci di Dama e Baci delle Grange.
Taste the innovative tradition, taste the genuine goodness, taste them all.
Agency: Jean Peterson Design
Designer: Lisa Gorham
Illustrator: Lisa Gorham
Creative Team Members: Jean Peterson, Emily Dorr, Erin Tinney, Susie Mulligan, Mike Jandora, Hilary Hollebon
Client: Catoctin Breeze Vineyard
Country: United States
The CBV Composer wine labels were created for Catoctin Breeze Vineyard's line of fun summer wines...whimsical and easy drinking. The illustrations were created while listening to each label's composer and their compositions. Catoctin Breeze Vineyard produces a range of varietal and blended wines, as well as a selection of honey wines, known as mead. Nestled among the beautiful rolling hills of the Catoctin Mountains, our vineyard receives a constant mountain breeze. This breeze, coupled with limestone soil and southern exposure of the vines, provides a unique and perfect place in Maryland for growing grapes of exceptional quality. From thoughtful attention to the vines, careful selection of fruit, and gentle winemaking methods, our commitment to producing the finest quality wines is reflected in each bottle.
Designer: Carli Herbst
Country: South Africa
The brief for this project was is to create a brand as well as a graphic solution for a new range of fresh bread packaging.
Summary/Concept and benefit:
Eazyloaf is a easy-to-carry, perfect in size fresh bread range specially designed for students' specific needs and unique lifestyles. As a student I know that most students never finish an entire loaf of bread and it usually ends up in the trash because it has gone stale or mouldy. The result is that students tend to stop buying bread. I have decided to focus on this gap in the market. To address this problem, I decided so create a smaller loaf that is about half the size of a regular loaf. This way, there is a better chance that the bread won't go bad before it is finished. I did further research on students needs, lifestyles and activities and decided to focus on three main activities in order to position Eazyloaf as part of the target audience’s lifestyle.
These are: Sport (active); Work and Fun (play/party). In each category I identified specific needs of students associated with the activity, for example for studying and working late one needs energy and concentration and that little bit of extra brain power.
Sport: a Wholewheat bread- extra protein and energy for active students that does sport or other training Work: a Low GI bread with vitamins and energy for that extra brainpower
Fun: a Wholegrain loaf that’s high in fibre and has a yummy flavour
The Eazyloaf logo was inspired by the shape of the iconic plastic bread tag that is used to seal bread bags. The shape is a combination of the bread tag and the shape of a bread slice as well as a heart shape to indicate the health aspect of the bread. Design: The dominant graphic on the packaging is a circular crest pattern done in a vector icon style that is light, fresh and modern. The vector icons illustrates and indicates the activities and objects associated with each specific lifestyle category. The sides of the bread are see-through allowing the consumer to see the contents and be reassured of the product’s freshness.The design is new and exciting and will stand out from its competitors.
The colours I choose for my bread packaging range is yellow, green and red. Research showed that these colours are very appetizing and thus is it ideal for food packaging. The colours are young, fresh and vibrant which relates to students and will have good shelf impact that will attract students. The three colours are also used to differentiate between the Wholewheat, Low GI and Wholegrain loaf.
Designer: Arthur van Hamersveld (art director)
Additional Credits: Steven de Cleen (concept)
Client: Schulp Vruchtensappen
Country: The Netherlands
Based on the growing interest in healthy foods, Schulp asked PROUDdesign to develop a design concept for their 100% pure and organic fruit and vegetable juices. So far these juices were integrated in the general fruit juice range, and as such not distinctive enough to attract attention. The design concept should clearly reflect the healing strength of nature thanks to 100% pure, organic juices.
Made to support your health
We created ‘Eerst Hulp Van Schulp’ (literally: first aid from Schulp). So you instantly recognize that these juices are here to support your health.
Simple, strong photography of the fruits and vegetables are covered by a strong, iconic graphic health symbol, the cross. The variant names are all in red, using a stencil/crate letter with their Latin, scientific names underneath. The matte paper labels on the bottles are black for strong contrast with the photography and to blend in with the dark juices. The red cap is there to signal ‘watch out’.
Designer: Brittany Bobo
Country: United States
Series designed to challenge the idea that store-brand products are of lesser value or interest to consumers. Bold pops of color used to grab viewer’s attention when juxtaposed next to brand name competitors.
Photography: Mark LaFavor
Country: United States
El Jimador Tequila is the best-selling tequila in Mexico, but was relatively unknown in the U.S. market. The rebranding challenge was to retain the familiarity and equity of the previous packaging, while giving the brand a more contemporary look that signaled quality and confidence. With a sleeker, more modern silhouette, the new el Jimador bottle is designed to stand out on the shelf. The bottle’s pronounced shoulders and base present a premium look to match the quality of the product.
The name el Jimador honors the master harvesters of the Weber blue agave plant, from which tequila is made. An illustration of the iconic jimador communicates the brand’s central values of craftsmanship and dedication, and the brand seal adds a stamp of authenticity.
The new label is smaller and more streamlined, with a refined wordmark. At the bottom of the label, a brand pattern tells el Jimador’s hand-harvested product story through a motif of the agave plant and coa, a tool used to harvest agave.
Designer: Carlos Teles
Texan Ice Beer is cold and smooth drink. The branding project inspired on Texas. The concept is represent the force the Texas's flag, popularly know as “Lone Star Flag”. So, the design minimalist use shapes, symbols and colors of Texas for create the identity of packaging.
Designer: Miloš Dostanić
For this design I wanted to make it very luxury feel. For this project I make 4 different tastes, but I will show just one because its the same design, with difference in fruit vintage on the label.
This project I started on Serbian contest web site (somethink like a 99designs) and won. This takes about one month from the begining to the end.
Agency: LibellulArt - Officina Di Segni
Designer: Elisa Scesa
Client: Pastiglie Leone
There are colours and scents so sweet in mind to awake childhood memories. Such overwhelming shades to fill in our soul. Such unexpected flavours to hand down to us incredible stories of a past time.
RetròChic Candy Originals are real essences of the purest sweetness! LibellulArt disigned RetròChic tins, gift box and display for Pastiglie Leone, the depositary of the most refined taste: from candies to chocolate everything reflects the most renowned Italian confectionery quality.
Agency: DewGibbons + Partners
Country: United Kingdom
Waitrose introduces redesign of Pure beauty range by DewGibbons + Partners
Waitrose has been working with brand consultancy DewGibbons + Partners on a packaging redesign of ‘Pure’, its own label beauty range.
The Waitrose Pure skincare range has been in-store for a number of years – it required redevelopment for better standout on shelf. Plus there was a need to more clearly position the nine-strong range as ‘natural skincare’, due to a reappraisal and reformulation of all products, which are now suitable for all skin types, dermatologically approved, and contain 95%+ naturally derived ingredients.
To ensure Pure is displayed with pride on shelf and in bathrooms, DewGibbons + Partners’ design solution acknowledges contemporary trends in interior design. The agency collaborated with renowned fabric and wallpaper designer Sabine Reinhart to create a flora inspired background pattern that subtly decorates each of the packs. The logotype and typography are a simple and purposely understated foil to the richness of the illustration. A seal endorsing the products’ purity underpins the brand’s natural claims. DewGibbons also sourced new pack structures that provide a united feel to the range.
Moira Lazenby, health and beauty product developer at Waitrose, said: “DewGibbons + Partners’ track record in design for the beauty market is second to none. We’re confident that this redesign will drive up own label market share and lead to significant incremental sales through increased penetration.”
The brand relaunches in store this month, and an associated hair care range will launch later in the year.