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Designed by Daisuke Sergio Ito, Japan.
"You can't help shouting!"
X-PLOSION is a brand new Japanese high energy drink. Its characteristic shout mark is expressing "the explosion and the shout" of feeling which are felt with this energy drink, such as spirit when encouraging themselves, invigoration by release from stress, and joy when an aim is achieved.
Designed by BridgerConway, Argentina / USA & Global.
Güitig - Carbonated natural mineral water of volcanic origin.
Güitig, which is part of Cabcorp Ecuador Group, is an Ecuadorian brand with over 100 years in the market.
As the market leader in its category, this carbonated natural mineral water of volcanic origin is manufactured in Machachi, a small town located in Quito. It is the leader in the carbonated natural mineral water category.
Güitig needed to be revitalized for several reasons. It is recognized by all Ecuadorians as a traditional and high-quality brand offering a natural product, however it was perceived as outdated and targeted for a more mature audience.
The challenge was to revamp its image without losing the product's traditional perception and other positive attributes such as family heritage, quality and reliability.
Based on this, BridgerConway developed the new image, starting with the logotype and packaging line.
Fernando Arendar, Creative Director of the Packaging Division, commented "We wanted to create a brand that could be associated to the classic world without being old. That's why we adapted the beer's graphic style in order to achieve that goal".
Designed by PKG, United States.
Sara Lee Deli has provided high-quality meats & cheese to consumers for years, but regularly faced a battle for the deli case. To combat the challenges of this unique category they had a plan: A reformulated product line offering the same great taste, but a more nutritious profile. Could PKG use this news to create a new deli brand perception?
We audited the marketplace and “met with” deli shoppers in online discussions—identifying their likes and dislikes, what they thought about particular brands and how they shop the category.
Through our research, we heard from consumers that the familiar Sara Lee brand ribbon–such important equity on pound cake, cheesecake and pie– could evolve to feel more like a deli brand.
On a parallel path, we honed the Sara Lee deli brand story, first building the persona of Sara Lee herself. Many have a picture of who Sara Lee is in their heads, and we found a need to contextualize and contemporize her for a new audience.
Having these elements in-hand, we developed packaging concepts that spoke to the premium and healthful feel we were after, and consumers were telling us they believed in.
Designed by jkr (Jones Knowles Ritchie), United Kingdom.
This month sees the launch of a global packaging refresh for Laphroaig, designed by jkr.
The redesign for the Islay single malt whisky extends across the entire portfolio from the brand’s popular malts to its more premium editions. Designed to reflect the quality of the products and the
brand’s rich history, the new packaging strives to make it easier for consumers to identify their preferred expression.
Michael Cockram, senior global marketing director for Beam Inc., said: ‘Laphroaig continues to be the world’s No.1 Islay malt whisky. Our decision to refresh the brand’s packaging has been taken
with a great deal of care, given that the brand’s distinctive look has been so successful for many years.’
Daniela Nunzi-‐Mihranian, creative director, jkr continued: ‘Laphroaig has a fantastic brand essence and the redesign provided the opportunity to unleash it. By refining the equities that make
Laphroaig distinctive, we were able to bring harmony to the portfolio. This has improved navigation for consumers while delivering a more contemporary feel.’
‘We believe the new look creates a modern evolution for the brand, reinvigorating the original design while educating consumers on the brand’s unique taste experience’ Cockram continued.
The new packaging was designed with feedback from the Friends of Laphroaig community. ‘After listening to consumer feedback, we believe this redesign will bring greater visibility and appeal, providing a more defined brand personality that resonates with our fans.’
Look out for the new bottles launching shortly in the US, UK, Germany, Sweden, Australia and Japan.
Designed by Gerlinde Gruber, Austria.
The Oregano-Box is an elegantly styled and simple alternative to common packagings for electronic components. This packaging combines visual claims with great protection.
The box meets the following requirements:
1.) one single packaging solution for 3 different sized modules (60x120mm bis 100x160 mm)
2.) high level on stability for protecting the devices during shipping, no extra foam material is needed
3.) easy to assemble
4.) can be plain stored
5.) high value according to the quality of the products
6.) clear, strong design
7.) high recognition value at trade shows
8.) space for an optional USB-Stick in a prominent place
The electronic device is shockproof packed, because it's centered and floating in the box.
The device is wrapped with an ESD-High-Shield bubble bag.
No closure is needed, because it is shipped in a green metallic bubble bag.
Designed by Chia Lynn Kwa, Singapore.
Sambal is a (fictitious) Peranakan cuisine concept takeout restaurant based in NYC. The menu is built around its sambals, flavourful hot sauces that range from sweet-and-sour to tangy. Customers pick a main dish and a sambal to complement it. Think a spicy, Asian Pommes Frites (the Belgian fry place in St. Marks in Manhattan).
The takeout packaging puts the focus on the sambal.
Designed by Priory Press Packaging, Northern Ireland.
It all started with a relationship. A relationship that began 6 years ago when we were asked to produce sticky labels for a newly formed company called Mash Direct who had the unique idea of growing their own vegetables, steam cooking them and getting them to the shops within 24 hours. The food tasted amazing and before long they needed to up their profile and sit on supermarket shelves all over Ireland, competing with the best. Priory Press designed and produced a range of 13 different product sleeves which all bear the now widely recognised red tractor.
Designed by Büro 128, Czech Republic.
Brand identity and packaging design for the Italian mineral water Etrusca. The brand takes its name from the Etruscan civilisation, the most ancient civilisation which inhabited the Italian lands. The identity is designed to reflect the heritiage of the name, as well as the purity of the water, which is sourced from a spring at border of the Alps and the Apennines.
Designd by Mat Bogust, THINK Packaging in collaboration with Curious Design , New Zealand.
Illustration by Beck Wheeler
Support the Project on Kickstarter
"The death of a beloved pet can be hugely painful, and it’s difficult to plan for such a sad event. But think back to your early childhood memories of pets passing away. Goldfish flushed unceremoniously down the toilet. Guinea pigs and bunnies wrapped in old tea towels, and cats squashed into shoeboxes. Surely our furry family members are worth a bit of forethought?
Give your furry friend a dignified farewell with a personalized, biodegradable casket."
Designed by So Yeon Lee, South Korea.
Korean parents acknowledge that early childhood education plays a pivotal role in determining a child’s IQ. With this is mind, I decided to design a toy package that would assist intellectual development in children.
The package design focuses on each theme of IQ, EQ and GQ.
Each set of toys targets babies as young as 6months olds to 5 years old children. To clarify the purpose of the educational toy package, I have used an alphabet shape, a puzzle shape and vivid colors to attract and stimulate a child’s attention.
Prize winner in 2011 world peace art exhibition organized by South Korea.
Designed by SUNMIN, CHOI, South Korea.
This product is an Eco-friendly paint container which is made to paint a house on user's own. I made this small considering that it will be used just for fixing small part not painting the whole house.
Also, not like common iron-made containers it's made out of paper. Just like soy milk pack. The reason why I chose this particular material is for the environment. it can be re-used not to mention it's eco-friendly. For the consistency its design take the shape from blade of grass.
I well know about the difficulties women are having at opening a paint can.And I've also known how the present containers give people hard works when it should be mixed with other products because it can be really burdensome sometimes using tools to mix them cleanly. To solve those problems I devised the package of which the top can be cut so that it is able to be squeezed when it need to be mixed.
Designed by Biles Inc., United Kingdom.
Biles Inc. creates design for new healthy snack range
Next Generation Snacks Limited have announced the launch of “Smooch”, a new type of ambient healthy snack made with pureed fruits and fortified with chia seeds and acerola. Rich in antioxidants, it is 100% natural and contains omega 3.
The range consists of 3 flavours: Raspberry & Peach, Pineapple & Banana and Blueberry & Banana and comes in a highly portable 4.06oz resealable Doypack pack format.
Each pack features a large and bold logotype formed in the shape of a mouth, creating a mnemonic for the name ‘Smooch’ - achieving both shelf impact and consumer imprint. The logotype is stamped onto large portions of fruit that fill the entirety of the front face - demonstrating the generosity and wholesome nature of the product - which is backed up by the presence of a100% Natural ‘fruit sticker’.
Aimed initially at the mobile, time starved adult market, Smooch was launched at the start of May in the US with a planned UK launch imminent. Smooch will be available in selected high street retailers.
Designed by iQonic, Russia.
Creative director: Irina Krasnoperkina
Designer: Oxana Tarasova, Denis Vedeneev
Copywriter: Anastasia Patlay
Account director: Alena Kuznetsova
iQonic branding has created a new elite tea brand for Aurivallis tea company.
The iQonic team has worked out the 4 sku naming, logo and packaging design of the new trademark - "Montea".
This is an elite tea brand for those who are hungry for new experiences and want to look after thier health.
"Montea" is a natural organic herbal tea enriched with fruits and berries. All ingredients are hand-picked on the mountainsides of Altai.
The design of the package illustrates the origin of the tea and includes images of the mountains combined with ancient Altai decorative designs.
At the moment Montea collection consists of 4 SKU — "Malenta", "Ribella", "Solanta" and "Miella".