• Creative Agency: CookChick
    Creative Director: Lee Cook
    Designer: Ed Hemphill
    Project Type: Produced, Commercial Work
    Client: Thatchers Cider
    Location: Brighton
    Packaging Contents: Apple Gin
    Packaging Materials: Real Wood Label

    This week marks a unique and very special development at Thatchers Cider. Alongside their range of Somerset ciders, Thatchers’ love of apples has led them to craft their first Gin. CookChick Design were asked to create the concept, brand name and packaging for this new spirit.

    Director Lee Cook comments:
    "We felt this unique spirit deserved a unique approach to story telling. The solution was found at the source of everything Thatchers do - their stunning Somerset Orchards. Thatchers 'Orchard Cut' Apple Gin is effectively a cut of this Orchard. Using an innovative approach made of real wood, the label appears as a cut from the front but then fully wraps the bottle in 3-D. The first batch of the limited edition Apple Gin, distilled with Katy apples, are individually numbered".



  • Creative Agency: Bessermachen Designstudio
    Project Type: Produced, Commercial Work
    Client: Arla
    Location: Denmark
    Packaging Contents: Dairy products
    Packaging Materials: Paper

    From fresh milk over Kefir to salted butter Essens is a range of all-organic high-end Arla foods. The ambition is to create a premium brand that stands out from normal dairy products. We've designed the visual identity and packaging for Essens.



  • Designer: Matteo Giuseppe Pani
    Project Type: Produced, Commercial Work
    Client: Onassis Cultural Centre of Athens
    Location: Athens, Greece
    Packaging Contents: A scarab
    Packaging Materials: Paper and cardboard

    In late 2014, The Onassis Cultural Centre, a design contemporary museum in Athens, has commissioned me and other prominent artists/designer to create a work of art. I have been contacted by Double Decker (an English curating agency) who has sent me the media I would have had to use to create the work. I decided to cut by hand 45 layers of the book they sent me, to create a Scarab. The scarab is a antique religious symbol in the Egyptian and Mediterranean culture. It is a symbol of regeneration and creation. I have dedicated this positive symbol to Greece, which is still facing a financial crisis.



  • Designer: Yuta Takahashi
    Photographer: Yuta Takahashi
    Project Type: Produced, Commercial Work
    Client: SAKS-BOOKS
    Location: Japan

    We conducted the book design of Johannes Kühl and Johannes Greiner's "Anthroposophische Gesellschaft und Freie Hochschule für Geisteswissenschaft" (SAKS-BOOKS). This book discusses the relationship between individuals and society from various perspectives, and works to clarify both the society and the school as well as their relationship.

    We aimed to make a book design so that the book itself would function as an interior object so that it would have a function even after the reader buys the book.

    The cover design clearly depicts the book's theme with key visuals. Presenting the content of thought on a white background is uniform throughout this series. The artistic touch of paying attention to details can be seen from the arrangement of each letter to the minute gimmicks.

    This book has a minimal and elegant beauty, and quietly finds its place in the reader's life. Receiving stimulation from art, interior design, and lifestyle, a modern book design was reconstructed.


  • Designer: Chien Chun Feng
    Project Type: Student Project
    School: Pratt Institute
    Course: Fragrance Packaging
    Tutor: Marc Rosen
    Location: New York, USA
    Packaging Contents: Perfume
    Packaging Materials: Glass, Paper

    “être” means “to be” in French. The concept for my perfume bottle is a diamond in the rough, because our customers have an unlimited potential for the future. être is a perfume for every woman who is ready for the future. The scent empowers her to enter the society with great determination and attention. She is making her mark. She is walking to the stage with unwavering maturity.


  • Creative Agency: Agência Neoinspire
    Project Type: Concept
    Location: Rio de Janeiro, Brazil
    Packaging Contents: Beer

    Dark Duck Beer is a new Brew Beer produced in Minas Gerais!



  • Creative Agency: Studio 33
    Designer: Leo Vinkovic
    Illustrator: Mario Djeska
    Photographer: Romulic & Stojcic Multimedia Studio
    Project Type: Produced, Commercial Work
    Client: Pivovara Legionar d.o.o.
    Location: Osijek, Croatia
    Packaging Contents: Beer

    Legionar is a small, local craft brewery in Osijek, which offers two types of high-quality, carefully selected beer - India (pale ale) and Belgian (blonde ale). The name of the brewery represents both the variation on the famous Osijek slang "lega" (from the Croatian word “kolega” meaning "a friend") and a reference to the rich history of eastern Slavonia, which dates back to (pre)Roman times, when the inhabitants of the Pannonian Plain already very much enjoyed beer. The illustrative, figurative visual identity of the brewery fits the standards of beer industry communication, but its clarity and firmness go a step further and achieve recognition by the strong articulation of the central character - the Roman legionnaire. Both beers are color coded - deep red and bright yellow, while the rest of the label stays uniquely designed.


  • Creative Agency: 45gradi, Italy
    Designer: Tomaž Hrastar
    Project Type: Produced, Commercial Work
    Client: Beekeeping Hrastar
    Location: Ljubljana, Slovenia
    Packaging Contents: Honey
    Packaging Materials: Glass, paper

    Beekeeping Hrastar started grandfather Anton, back in 1950, with just a single beehive which he received as a present. Ever since, members of the Hrastar family have continued to spread their love of honey, and the family practice of beekeeping. Traditional beekeeping in line with nature, without excessive use of modern technology, is what they believe in and strive for.

    They want to keep their business small, and their products accessible to those respecting the bees’ hard work, and the purity of 100% raw and locally sourced products.

    Their Carniolan honey bees live in natural environment, far away from urban centres and pollution. Their produce is available in limited quantities only.

    Anton always said "Made by my bees, bottled by me."



  • Creative Agency: Studio 33
    Designer: Leo Vinkovic
    Illustrator: Mario Majkic
    Project Type: Produced, Commercial Work
    Client: Alexandar Wines
    Location: Osijek, Croatia
    Packaging Contents: Wine

    Baranja is one of the most famous wine and gastronomic regions of Croatia, whose natural and cultural beauty get discovered by ever wider range of visitors year after year. In the wine culture of Baranja, Aleksandar Horvat’s winery is one of the youngest but also the most visible one. The visual identity of its label highlights the focus on the original central symbol - the owl. Representing the birds that live at night and rest during the day, the pictorial owl of Alexandar Winery makes their wines more approachable to the young, fun and carefree audience. The owl comes in five variations for the five types of wine: white Chardonnay and Rhine Riesling, red Cabernet Sauvignon and Merlot, and Rosé.



  • Creative Agency: LATTE Co™
    Designer: Nacho Huizar
    Director art and design: Nacho Huizar
    Project Type: Produced, Commercial Work
    Client: Sabor de Oaxaca
    Location: Oaxaca, México
    Packaging Contents: Mexican Mole Sauce
    Packaging Materials: Paper

    A lot of people that visit the state of Oaxaca, leave the state with at least a handmade product; Our inspiration is one of the largest consumer products in the state, their typical clothes, textiles. We want to bring to your table a souvenir of Oaxaca, a handmade product. A product of craftsmen.

    Design and illustration of labels and packaging for Sabor de Oaxaca.



  • Creative Agency: Afterhours, London
    Photography: Anderson
    Project Type: Produced, Commercial Work
    Client: The Treasury of Candles, New Zealand
    Packaging Contents: Fraranced Candles
    Packaging Materials: Glass Jars, Foil blocking/ stamping, Metal lids, Carton board, Organza ribbon

    Strategy, brand creation, naming, identity, product branding, packaging, tone of voice, website and communications for a premium, hand made candle retailer.

    Built around the core insight that candles make any moment more special and memorable- whether it’s a dinner party or just a relaxing bath, the brand idea is rooted in the concept of ‘Moments to Treasure’.

    The launch offer, a flagship range of contemporary ring reveal candles, builds on the above with the promise of a memento of that moment too- one with both emotional and monetary value - an actual treasure!

    The brand idea is brought to life in the name and across all elements of the identity:

    The core brand mark is a foil blocked candelabra motif creating the signature T. The candelabra, as a precious and treasured home for candles, felt like a fitting symbol for the business.

    The ring reveal candle and packaging had to reflect the promise of an item to treasure and as such displays many luxury cues:

    The candle is housed in a silk finished clam-shell gift box which parallels the format of luxury ring / jewellery packaging.

    Each one is tied with a bespoke ombre print organza ribbon, foil blocked with the variant name. The names themselves were created as part of a broader language & TOV piece and seeks to capture the emotional experience of each fragrance and utilise language which hints at the treasure within: Enduring, shimmering, desiring, adventuring etc.

    The candles jars themselves are semi opaque white glass with embossed gold lids, both classically branded with the signature T motif and Treasuring range symbol .

    Inside each is an ombre watercolour printed dust insert, foil blocked with details of each signature fragrance notes.

    To accompany the above, we also designed the website and art directed the brand building imagery it features, working with Photography by Anderson.

    These showcase the product range and elements on hand painted watercolour backdrops to capture the sensual, ethereal qualities of the fragrances.



  • Creative Agency: the Labelmaker
    Photo: Jordan Jelev
    Project Type: Produced, Commercial Work
    Client: Rumelia Wine Cellar
    Location: Bulgaria
    Packaging Contents: Red wine syrah
    Packaging Materials: Glass, self adhesive label, paper, sealing wax, cork cap

    Rumelia Syrah wine label – the gold arena of Reds

    Rumelia Syrah wine took its name from the name of the Cellar – Rumelia Wine Cellar. Based near Panagiyrishte, Bulgaria, this boutique winery is right in the center of the heart of Bulgaria’s best red wines. Rumelia is winery’s top premium brand and this it’s actually the birth of a new high level wine range. The word “red” has special and even sacred meaning here speaking of wine and especially speaking of this particular wine cellar. We were honored to design a label for their best wines.

    Picking a bottle was not difficult – though it took us some time back and forth, we have finally decided to use the amazing burgundy style bottle Agape by Saverglass. Premium cork was used for sealing and we were really at the crossroad whether to choose tin capsule or wax – wax dominated at last but the initial images have versions with capsule too.

    We picked one of our favorite wine papers – Velmart by UPM Raflatac and we used it the best way. Its original color is white, but when print solid heavy color – like black for example – the texture of the paper wakes for a new life. It somehow becomes more visible and in some viewing angles it looks even like a skin of an animal.

    The Rumelia Syrah wine label features an abstract image of ancient roman arena (amphitheater) because the whole region is closely related with Thrace and later with Roman Culture. It is printed with matt rich gold hot-foil and the same motif could be seen overprinted against black background with transparent raised varnish. As a result we made very contrast classy label where gold effects and natural textures are almost everything for its attractive premium look.

    Releasing the Rumelia Syrah wine label was a great success and challenging design adventure. We believe that the range will soon expand with other great red wines by Rumelia Wine Cellar.


  • Creative Agency: the Labelmaker
    Brand Naming: Jordan Jelev
    Gaetan Rose Lettering: Jordan Jelev
    Photo: Jordan Jelev
    Project Type: Produced, Commercial Work
    Client: Oriachovitza Winery
    Location: Bulgaria, EU
    Packaging Contents: Rose Wine
    Packaging Materials: Glass, aluminium cap, cork cap, self adhesive label, paper label, raised varnish, silver hot foil

    Gaetan Rose wine label is part of the Gaetan brand but we decided to do a little bit different label. Rose wines have always been a special canvas for design ideas and creativity – not only in this particular case. As a first step we decided to change the bottle. The new one is produced by Saverglass and has very gentle and elegant feminine look – perfect for rose wine. Our second step was to change the paper from Manter’s Jade Raster (which we love to bits) to the amazing Velmart by our favorite producer UPM Raflatac. Velmart has very fresh white finish. The paper is thicker than usual and it is produced with unique random texture – if you like watercolors, then maybe this is the best paper for them. Speaking of watercolors – this time we did not use the original Gaetan image with hot foil, different colors etc. – we decided to redraw it with ….. watercolors! We used same pieces of blank Velmart paper and after several attempts, the new Gaetan rose artwork was ready! The colors vary from pale pink to light ruby red – just like the color of the wine in different light conditions. To make it even more attractive and catchy, we decided to overprinted with transparent raised varnish mixed with tiny glittering metal particles….. wow, when you get the bottle in your hands and you will see it shining! As a final touch of our work Jordan Jelev took his Wacom Cintiq and wrote with his own hand the Gaetan Rose name. These are the steps we’ve made for our Gaetan Rose transformation.



  • Creative Agency: ∆ Studio—JQ ∆
    Project Type: Produced, Commercial Work
    Packaging Content: Ground Coffee
    Location: United Kingdom

    Traditional 7 Classic Ground Coffee. A delicious brand of coffee you can have any day of the week!



  • Creative Agency: høly
    Project Type: Concept
    Location: Athens, Greece
    Packaging Contents: Beverage, Water
    Packaging Materials: Cork, White stone, Concrete, Glass, Soft natural rubber grip, Premium rough paper, Onionskin

    During the first Designathon, a 48-hours design challenge that took place in Athens in 2013, we were assigned the branding and web design of the -fictional- bottled water brand, PURO.

    Three years later, being loyal followers of evolution and constant self-improvement, always doubting and exceeding our limits, we are proud to introduce the brand-new and most complete look and feel of PURO - one that amalgamates nature’s beauty and wildness, exempted from human interference.

    Hereafter, PURO family cradles three counterparts; PURO Still Water, PURO Distilled Water and PURO Sparkling Water.

    Combining nature’s most raw and pure elements in a saliently surrealistic way, PURO’s new presentation makes the most of natural light’s innumerable and beneficial properties along with black-and-white coarse landscapes’ majesty. Primary intention is to give prominence to the premium and high-quality expression a bottled water can uphold.

    Βe our guests and enjoy the sensuous story of PURO, emanating from the most untamed and wintry mountains of the breathtaking scandinavian landscape, unfold before your eyes.




  • Creative Agency: Rocklin
    Project Type: Produced, Commercial Work
    Location: Europe / Israel

    Sunflower seeds are the most popular and traditional snack in Kuban — a geographic region of Southern Russia. Our task was to create a strong brand, which will produce a great visual power and will look unique in this extremely competitive market, but, at the same time, will deliver the original Kuban spirit.

    Since the brand name, chosen among many options, directly indicates the Kuban roots, we decided to develop the whole visual language on a basis of regional culture. Embroidery is considered to be the most characteristic Kuban craft.

    Having no intent to imitate these patterns, we just used the principle and the colors of the ornament. Sunflower seed itself became a “construction material” for the illustrative style.

    Kubanchiki — sunflower seeds for the Kuban soul.



  • Creative Agency: Design Activity
    Design Director, Mark Stubbington
    Project Type: Commercial Work/ Self Promotion
    Client: Lidl, Hatherwood Craft Ales
    Location: Bristol, United Kingdom
    Packaging Contents: Alcohol
    Packaging Materials: Glass, Paper

    The range consists of six craft style ales, each with a unique flavour and design to match. Following on from the original Golden Goose and Ruby Rooster variants, another four flavours were added all with an animal theme. This radical redesign elevates Hatherwood from a traditional ale into a speciality craft beer brand in its own right.

    Lidl tasked Design Activity to redesign and extend their range of Hatherwood craft beers, the design of which was firmly entrenched in the traditional end of the market. The craft beer category was growing rapidly with small independent breweries flourishing. Lidl recognised the opportunity to capitalise on this growth and create an exciting looking range of modern beers that not only had to appeal to discerning drinkers.

    Each bottle has a distinctive illustration which incorporates its own typographic style, which aims to elevate the beer’s character and create a unique personality. The master brewer’s signature and the numbering system also help convey the specific nature and idiosyncrasies of each drink.



  • Creative Agency: Fable&Co.
    Project Type: Produced, Commercial Work
    Client: Alexir Partnership
    Location: Brighton, England
    Packaging Contents: Pie
    Packaging Materials: Cardboard

    To conceptualise & create a luxurious, lavish & seemingly decadent pie brand was the brief presented to us. Innovative packaging, encouraging a gratifying experience to the consumer was of paramount importance in promoting the true extravagance of this new brand. Our clients location ‘Edenbridge, Kent’ inspired us to in our pursuit for an impeccable name & narrative for which to shape this unique identity.

    ‘Eden’ meaning delight, finery & luxury is more commonly famous for the paradisiacal garden in which Adam & Eve lived. Is is often said that the Garden of Eden is marked by four beautiful rivers, adjoining together, enabling the vast virility & fertility of this area of unsurpassed natural beauty.

    Following the design of the primary work marque & logo asset we set about considering the look & feel of the packaging graphics. Inspired by the natural balance of nature coupled with the serenity of the Garden of Eden – represented through the simple, eye catching, symmetrical graphic device. We introduced monotone iconography / imagery to effectively differentiate the product variants within the range. On pack messaging relating the Eden & Bridge brand story was devised to encourage an emotional connection with the brand.



  • Creative Agency: Pig Iron
    Creative Director: Chris Lang
    Illustrator: Annalise Ogle
    Project Type: Produced, Commercial Work
    Client: Hellbender Brewing Co.
    Location: Washington DC, USA
    Packaging Contents: Beer
    Packaging Materials: Aluminum Can, Plastic Sleeve

    Hellbender Brewing Co. approached Pig Iron with the task of creating packaging for their 16oz canned beer. They requested the design be simple and easy to recognize as a family of products while each maintaining their own individuality.

    The team at Pig Iron first started with a refreshing of their existing Hellbender Salamander logo. The design of the packaging subtly calls attention to the habitat of the Hellbender Salamander with the meandering creek and small mountain range that frames each of the different text lock ups. Hellbender Brewing Co's mission statement is predominately featured as to call attention to the need to preserve these endangered animals.



  • Creative Agency: Murray Brand Communications, Inc.
    Project Type: Produced, Commercial Work
    Client: Oberto Sausage Company
    Location: San Francisco, CA, USA
    Packaging Contents: Jerky trail mix

    To create the visual branding for its newest product line and sub-brand system, Oberto Sausage Company partnered with Murray Brand Communications to design the packaging graphics and in-store displays for an innovative line of Trail Mix with jerky.

    After performing SWOT analysis on competitive offerings and conducting client stakeholder interviews to more fully understand desired brand positioning and graphic themes to pursue, Murray Brand’s design team created a range of packaging concepts that communicate a better for you snack that’s protein rich and convenient.

    To avoid confusing consumers accustomed to Oberto’s highly identifiable retail packaging previously designed by Murray Brand, retention of the brand’s white primary packaging color was recommended. New banner designs, fonts and violators were then developed and staged to optimize eye tracking, ensure consistency across all SKUs and brand block competitors in the retail set.


  • Art Director : Hossam Moustafa
    Project Type: Concept
    Location: Egypt
    Packaging Contents: Oil
    Packaging Materials: Wood

    Beard Oil Package Design Concept



  • Creative Agency: RUNWAY BRANDING
    Creative Directors: Andrew Nadvorskiy & Konstantin Dvornikov
    Project Type: Produced, Commercial Work
    Client: LADOGA
    Location: Moscow, Russia
    Packaging Contents: Wine

    Afrikaa Park is a new trademark of South-African wine made from the authentic Pinotage grapes, as well as the traditional Syrah and Chenin Blanc grape varieties.

    Afrikaa Park wine is produced by Perdeberg Winery, Paarl.

    Perdeberg Winery is the association of 30 wine producers with 2,300 ha of vineyards located in Paarl, Malmesbury, Durbanville and Stellenbosch.

    Runway Branding specialists have developed the naming of the trademark and the design concept for the entire Afrikaa Park product line.


  • Designer: Jessica Santos
    Work done in conjunction with Rayanne
    Project Type: Concept
    Packaging Content: Pet food
    Location: Brazil

    The aim is to create a brand identity and cookie packaging for dogs with the focus on consumers who treat their dog as part of the family.


  • Designer: Yusuf Bayrak
    Project Type: Concept
    Location: Szeged, Hungary

    PokémonGo Lollipop was inspired by the extremely popular mobile game, PokemonGo. The content of the candy hidden in a Pokéball wrapper is a real surprise, we never know what flavour we will encounter. Adding to the excitement, among the popular flavours there may be one or two "dangerous" combination as well. The lollipops were modelled after the colorful candies of the most popular Pokémon.