• Product: Brum Brum
    Designers: Toms Grinbergs, Aldis Blicsons
    Photographer: Oskars Cirsis
    Creative Director: Krišjānis Jermaks
    Industrial prototyping: Girts Libeks
    Illustrators: Tron Karton
    Project Type: Produced, Commercial Work
    Location: Latvia
    Packaging Contents: Wooden balance bike for kids
    Packaging Materials: Corrugated board

    We call it the Brum Box, because after unpacking you don`t throw away the package, but transform it into Brum Brum's new home, where the balance bike can rest till its next ride.

    The main challenge was to create a packaging, which is not meant to be thrown away, but can be re- used within activities that are directly linked to the packaged product and its new owner.

    Knowing that our target audience are children aged 2-6 years, they like to draw, build, create, glue and smear… So we came to a conclusion that the packaging box has to be fun and practical to use, it must be easy to transform into a play house, a furniture type object which is a child`s first real headquarters. The idea was born. By using a simple box in box system Brum Brum wooden balance bikes packaging transforms into a garage with shelves for toys and cool drawings which can be colored by the little riders according to their own vision of the world.

    Our first handmade prototypes brilliantly served as exhibition stands for Brum Brum balance bikes first participation in international exhibitions. Experience and feedback from our potential customers was realy helping to realize the necessary improvements and changes that had to be made to create the Brum Box. So we came up with another prototype .. It included all the features mentioned above. The next thing to do was to go to the Stora Enso Packaging, who have an extensive experience in complex packaging production. In collaboration with them we went through the industrial prototyping process and set up the tiny instrument suitcase for storing the necessary tools, assembly instructions and stickers.

    As for the materials, we are keeping it simple. Brum Box is produced by using Corigated Board (BE) which is a material easy for recycling. The drawings are printed by using the Flexographic printing technology.

  • Designer: Radmir Volk
    Project Type: Concept
    Location: Ufa, Russia

    This is the first Japanese beer that is produced since 1888. This is the most historic beer in Japan, with 127 years of history.

    KIRIN uses the “mythical beast” a legendary animal as the main symbol of the East. Characteristic feature is its rich, full-bodied and bitter taste. This is done via the hops as this beer taste. As a result, it was the best selling beer in Japan for 100 years of its existence, and became the beer that represents Japan.

  • Creative Agency: miguelfreitasstudio
    Project Type: Produced, Commercial Work
    Client: 100 Hectares
    Location: Porto, Portugal
    Packaging Contents: Wine
    Packaging Materials: Paper, wood

    100 Hectares filigrana is a new project for 100 Hectares winery.

    Filigrana, the art of working metals, is an art very characteristic of Portuguese jewelery, despite being used in various locations around the world, filigrana had a significant growth in the Mediterranean countries . In Portugal , they were filigrana pieces discoveries that date back to 2500-2000 a.c.

    And that was the concept for this design project: thinking about origins and traditions and the way we could bring them to a wine from Douro, a region also full of traditions.

    The idea for the label started using as inspiration the traditional piece from Viana do Castelo Filigrana, the heart.

    Thinking about tradition in wine is also think about the legal certification piece from Douro legal institute and in this case we decided to use the traditional (and not in use nowadays) certification on bottle's neck called "selo cavaleiro" to give to the bottle a fine and distinguish line on top. We used this traditional certification on the bottle but on the wood box we decided to use not the traditional process whit hot iron but instead we use silkscreen printing.

  • Designer: Jessica Redmond
    Project Type: Student Project
    School: Academy of Art University
    Course: Package Design 2
    Tutor: Thomas McNulty
    Location: San Fransisco, California
    Packaging Contents: Green Tea
    Packaging Materials: Cardstock, Gold foil

    This was a project where I was required to redesign a line of existing tea products. I had to choose a brand that I could update, rejuvenate, or contemporize. I ended up choosing to redesign a Japanese Green Tea company called Ippodo Tea Co. that is very popular and well known in Kyoto, Japan but also has a recently-opened boutique store in New York City. I did not have much knowledge on the brand or Japanese green teas at all, but thought it would be extremely exciting to step away from my comfort zone and explore something I had little knowledge on.

    I wanted to create a new package that still stuck to the current brand and it's message but was now more clean, modern, and sleek, while still maintaining its strong, cultural Japanese roots. I wanted the box to be something innovative and different from typical cylindrical loose powder tea packages seen on store shelves, so I knew I had to create something that would stand out but still look amazing on shelves or in the boutique shop. I created a box with a removable sliding top and individual loose powder tea packets that contain enough powder for one sumptuous, delectable, rich, and soothing cup of authentic green tea. I helped to rejuvenate the logo and create it with a brush-like feel to match the Japanese brush strokes used in traditional Japanese calligraphy, and I gold foiled and embossed the logo on each lid to give it a more elegant, high-class feel and to communicate a really authentic, high-quality product that is worth spending the money on purchasing.

  • Creative Agency: Spazio Di Paolo
    Designer: Mario Di Paolo
    Project Type: Produced, Commercial Work
    Client: Bruno Vespa
    Location: Italy

    Spazio Di Paolo has designed a new marketing project for Vespa’s winery, which has been inspired by the freshness and brightness of the Apulian territory. The blinding light of the sun is portrayed by the label’s white background. Here is where a game of embossing, color and braille takes place, recalling the typical Apulian majolica tiles. This project has been conceived for the Italian and foreign MMR market.

  • Creative Agency: Atomicdust
    Senior Designer: Beth Bennett
    Copywriter: Ken Earley
    Account Manager: Erika Cruse
    Project Manager: Christen Ringhausen
    Creative Director: Mike Spakowski
    Project Type: Produced, Commercial Work
    Client: Lasco Foods
    Location: St. Louis, Missouri, USA
    Packaging Contents: Cocktail Mixers

    After years of success in the business-to-business world selling cocktail mixers to restaurants and resorts across the U.S. and Mexico, Lasco Foods came to Atomicdust for help rebranding and packaging their Nina’s line of natural mixers for the consumer market. To celebrate the new, natural recipes as well as the fun side of the mixer category, Atomicdust created the name “Nina’s Natural” and the tagline “It’s time to mix life up.”

    Nina’s new packaging design uses a bright, off-white label to play into the natural aspects of the brand. To further communicate "natural," we used a mix of hand-lettered type, a hand-drawn pattern and a hand-stamped typeface for the logo. We offset the natural direction by setting all the elements on an angle, so that the labels burst with energy and motion, adding a bit of playfulness. Bright pops of color bring excitement to the label from every angle, and each bottle is topped off with color-coded neck bands – one of our favorite elements. To stay in category, a photo of the final drinks finish off each label, serving as a reminder of the delicious cocktails inside every bottle.

  • Creative Agency: THINK Packaging
    Design & Artwork: Onfire Design
    Project Type: Produced, Commercial Work
    Client: MediaR
    Location: Auckland, New Zealand
    Packaging Contents: Tickets, information
    Packaging Materials: 500 micron B&F Starlux (cardboard)

    Hirepool were offering existing customers the opportunity to win a tropical getaway as part of their loyalty programme. Onfire Design's idea was to create a pack that not only captured the essence of the promotion, but created a storage box to hold the ongoing reward vouchers as they were collected.

    In a nutshell - workman attire on the front, and a bright island shirt / holiday vibe underneath - giving it the perfect contrast and opening experience.

    THINK Packaging created the unique form/information pack which is sealed with Velcro, just like a Hi Vis jacket and also featured additional tactile elements, like the pocket, badge and collar to really bring the concept to life.

  • Designer: Terry Fernando
    Project Type: Produced, Commercial Work
    Client: Sattva LLC
    Location: New York, USA
    Packaging Contents: Organic beverages

    Super charge your body’s own ability to promote longevity, vitality, and optimal balance with Sattva Elixirs

    Long ago and far away, the wise practiced AYURVEDA (Ayur - Life, Veda - Knowledge) - The art of living in balance, the yoga of the senses.

    Today we bring you their elixirs, crafted with ancient herbs, roots and spices. Stress, Anxiety and angst melt away as the body heals itself making you feel vibrant, energetic and positive.

    Adaptogenic herbs boost energy, restore vitally, and help raise the body’s ability to deal with the stresses of modern life with no harmful side effects. They are also the prime herbs used for increasing life force and longevity.

    Broadly speaking an Adaptogen can be any substance or life style change that helps one adjust or adapt to our modern day environment, but the term is most often used to describe a group of herbs that have a long history of promoting longevity and increasing the over all strength and resiliency of our bodies.

  • Creative Agency: Kingdom & Sparrow
    Project Type: Produced, Commercial Work
    Client: Made for Life Organics
    Location: UK
    Packaging Contents: Organic Skin Care

    Made for Life by Spiezia Organics is an amazing skincare company that uses all natural ingredients to help people feel beautiful inside and out. Their brand needed a refresh that really shouted about their values and look like the high quality, all natural brand that they are.

    We looked at all visual elements of their brand and how we could amp up the excitement and energy. In making and using the products organic movement was key, so we produced an original piece of artwork based on the demijohns used in their product maceration process.

    The illustration assets were created by referencing and directly using their organic botanicals to create printed elements within the artwork itself. This depicted the natural ingredients, the bright, positive energy of the brand and the hand done process of making their products.

    These illustrations and colour palette were used as a bright, bold addition to the otherwise clean, simple, high end look we developed with them.

    The overall rebrand considered beautifully vibrant packaging that included a striking range of boxes, glass bottles, pipettes, flannels, tins and even nail files.

    We also worked pro bono on their Made for Life Foundation logo - a charity that uses natural therapies to help relax, rejuvenate and heal people who have or are suffering with cancer. We produced a real woodcut tree print in-house to signify the growth and support they provide.

  • Designer: Jesús Faulimé
    Project Type: Student Project
    School: Escuela de Arte de Cádiz
    Course: 2º
    Tutor: Miguel Rey
    Location: Cádiz, Spain
    Packaging Contents: Wine
    Packaging Materials: Glass

    "Tevino " is a packaging of wine I have worked under the concept of a fine. A surreal packaging that will surprise you when you arrive.

    What's Unique?
    Creativity concept . It is a bold, surreal and minimalist packaging.

  • Creative Agency: Brand Brothers
    Managing Partner: Alexander Zhurbenko
    Project Type: Produced, Commercial Work
    Client: Brestsky Product
    Location: Russia
    Packaging Contents: Cheese and butter

    The new visual identity and packaging design were created by Brand Brothers Russia agency. Zoloto Polesja is a cheese and dairy brand from Belarus, the latter being today one of the leading suppliers of semihard cheeses to the Russian market.

    Main advantages of the products sold under Zoloto Polesja brand are natural high-quality ingredients and origin from a region well-known for its perfect ecology. The brand is oriented towards responsible consumer, which is not ready to compromise on quality, pays much attention to the origin and composition of the product and looks for brands with individuality.

    Polesje of Belarus is an area famous for the beauty and richness of its nature that has given inspiration to many poets and musicians. It is no doubt that the real t “Gold” of Polesje is its natural treasures, its unique flora and fauna. This idea formed the basis of the design concept, focusing on the unique animals and birds of this geographic area.

  • Agency: JDO
    Client: Franklin ice cream
    Project type: Produced, Commercial
    Location: UK

    JDO re-launches Belgian low calorie ice cream

    JDO Brand & Design has redesigned premium Belgian ice cream brand Franklin. The brand was borne out of an idea to create something different – a game changer in the market. The ice cream has no added sugar but still delivers an indulgent flavour and uses the best quality ingredients and expertise drawn from the Master Glacier, Franklin himself, as well as from doctors and nutritionists. The team at Franklin believes that the low sugar and natural sweetness of the product are a way for consumers to rediscover the pleasure of real ice cream flavours. They consider the large quantity of sugar used in many recipes to damage flavours and make them taste less authentic.

    The Franklin brand is a ‘meeting together’ of passion and innovation to create a ‘guilt free’ premium product. Using the natural sweetener Stevia, Franklin ice cream delivers 50% fewer calories than normal ice cream but maintains a density of 75% making it as rich, creamy and delicious as fuller fat premium alternatives.

    The brand is currently available in upmarket retailers across Belgium. Leveraging the growing trend for healthier dessert options that don’t compromise on taste, the team at Franklin wanted to reposition the brand as a ‘mass-tige’ everyday premium product. JDO researched the more advanced UK market in order to ‘pre-empt’ possible trends and positioning in the ice cream category, to help lead concept direction and creative development.

    JDO established a relevant positioning and personality for the brand that would resonate with consumers. The teams were also briefed to develop a new brand identity and branded packaging establishing Franklin as a delicious, indulgent premium ice cream whilst also communicating the ‘no added sugar’ benefit. In addition, the agency was tasked with considering how the new brand identity could translate across all touch points to help deliver a consistent look and feel.

    The new design ‘a spoonful of happiness’ aims to deliver just that with a simple ‘homely’ feel evoking images of mixing bowls and gingham tablecloths. The design reflects back to a more simple time with tasty spoonfuls of uncomplicated, delicious quality ice cream.

    The ‘F’ spoon device creates a unique marque and acts as a short hand for the Franklin brand across all communication. This marque is repeated within the detail of the pack to consolidate the taste message in a charming and artisanal style that echoes the brand’s personality.

    The use of the Belgian flag at the top of the pack and lid, confirms the brand’s provenance and associated quality – a key USP for Franklin. The inclusion of the ‘Artisan Maitre Glacier’ copy in the logo lock up helps to establish the craftsmanship and premium nature behind the brand while ingredient imagery helps to reassure on the quality and taste of the product. The ‘0% added sugar’ icon delivers the health focused message in a direct and transparent way.

    Ray Smith, JDO creative director said, “Rediscovering the pleasure of authentic flavours for everyone; is at the core of our new pack design. The product is delivered with Franklin’s signature and the new representation has his character at its heart. We feel that we’ve truly been able to tell the story of Franklin ice cream and to communicate the passion and knowledge behind the product.”

    The Franklin range launches in Belgium and is available in 500ml and 100ml tub with spoon across six different flavour variants.

  • Creative Agency: Stefan Burlacu
    Project Type: Concept
    Location: Chisinau, Moldova
    Packaging Contents: Milk
    Packaging Materials: Plastic

    Io Milk is concept inspired from the old milk canisters. The concept came after a daydreaming episode of a 7 year child trying to keep himself busy in his grandma's village.

    What's Unique?
    Contains inspirational elements of the old classic milk canister and a mixture between the roman vases.

  • Creative Agency: Brandiziac
    Creative Director: Artem Shutov
    Art Director: Darya Medvedeva
    Designer: Darya Panasova
    Pre-press: Dmitriy Yakushevich
    Project Type: Produced, Commercial Work
    Client: Gorohovetskaya Manufactura
    Location: Gorohovec, Russia
    Packaging Contents: Snack

    To create a brand of corn sticks with three different flavors.

    Products of this category are often bought impulsively and the package can play a key role in the process of choice. As a base for the new brand image Brandiziac team decided to create a whole story, that will tie all the products together and at the same time, emphasize the individuality of each one. The name was born from the idea that children like to make up new words. “Lopsticki” means that the corn sticks are not just eaten, they are eaten with a passion. And the one eating is a Lopstick. The creative team developed a whole world inhabited by characters that represent different flavors of the snack: a simple guy for the plain sugar sticks, pink and fluffy for the vanilla, and a superhero one for the condensed milk flavored. Each character is unique, has his own story and lifestyle, his own territory in the world of Lopstikcs. The illustrations are very thought-through: texture, color, facial expressions — it all works to create a memorable and believable character. The reverse side of the package contains a story you can read while enjoying your snack alongside other characters, that you can explore, because who knows: maybe next time you will want to try a different taste?

  • Creative Agency: Saguan Maron
    Designer: Carolina Saguan
    Project Type: Produced, Commercial Work
    Client: Manuel Michelini
    Location: Mendoza, Argentina
    Packaging Contents: Wine
    Packaging Materials: Bottle Glass

    The design of the label you want to display a mockery towards classical and conventional way of making wine. All items placed in the design are fantastic, dreamlike, drawn from dreams full of inconsistencies. The composition for many may be meaningless. In the composition of each element it is positioned at the right place to be.

    This kind of fantastic technique between delirium, dream and reality is called magical realism. I am a lover of art and its various movements, always my label have an inspiration in art history. In this case, the movement also spread to literature and content with fantastic or magical elements that are perceived as normal by the characters is. An example of magical realism in literature Gabriel Garcia Marquez and is a novel that was adored “Cien años de soledad”.

  • Designer: Barbara Tubelo
    Project Type: Self Promotion
    Location: Porto Alegre, Brazil
    Packaging Contents: Orange Juice
    Packaging Materials: Glass bottle

    This colourful and refresh collectible juice packaging were developed for people who wants better performances by consuming natural and healthy products. Orenji is "orange" in japanese. All the flavors have in their composition orange fruit.

  • Creative Agency: Brandy Design
    Project Type: Produced, Commercial Work
    Client: OCTIM
    Location: Poland
    Packaging Contents: Mustard
    Packaging Materials: Glass

    The OCTIM Vinegar and Mustard Manufacturing Plant was established in 1965 in Olsztynek, Poland.

    Redesigning the line of its traditional mustards was one of the steps in a long-term rebranding process, one that included changing the company’s whole visual identification system.

    The old-fashioned packaging didn’t distinguish the product enough from the competition, and also minimized its true qualities. Our goal with the packaging design was two-fold.

    We wanted to create a distinct and modern look that would make the product stand out on store shelves and attract new customers, while simultaneously retaining a large percentage of their current customer base.

    As a result, we made smart and unobtrusive changes to the already recognizable logo brand, and placed it in visible parts of the label. The bright colors on the labels, the simplicity, the see-through label parts, and the slightly humorous infographics give a modern twist to the packaging. The resulting packaging by Brandy Design is one-of-a-kind in its category, and yet trustworthy and playful enough to draw instant attention from viewers.

  • Creative Agency: Magnificent Beard
    Design & Illustration: Connor Hill & Matt Brinker
    Project Type: Produced, Commercial Work
    Client: Noble Rey Brewing Co
    Location: United States
    Packaging Contents: Beer
    Packaging Materials: Aluminum

    Dallas brewery Noble Rey approached us to design the initial run of their four flagship beers: Off the Leash, Baracus, Golden Rey and Steampunk.

    Our initial vision was to craft an illustrated persona for each brew, but the real estate on cans is slim and Texas beer coolers are overcrowded. So we opted to create an ownable stacking system that creates a full body character when the cans are stacked two tall. These cans are hard to miss when you're browsing the beer cooler...or double fisting.

  • Creative Agency: Maeutica Branding Agency
    Brand Consultant: Haykuhi Taksildaryan
    Brand Strategist: Nika Yepiskoposyan
    Project Manager: Marina Ghazaryan
    Art Director: Anna Margaryan
    Project Type: Produced, Commercial Work
    Client: Tiziano
    Location: Armenia, Yerevan

    For café and pastry shop "Tiziano" Maeutica came up with the concept that fully represented values, work principles and desires of café’s founders.

    “Mood workshop” platform was elaborated and put in the base of the concept, which emphasizes the special atmosphere, where masters create samples of all kinds of emotions day by day, where you meet a full collection of every possible sense. This is a workshop, where the genuine art of creating mood dominates.

  • Creative Agency: Shumi Love Design
    Project Type: Produced, Commercial Work
    Client: Satir Club
    Location: Moldova
    Packaging Contents: Wine
    Packaging Materials: Glass, Paper

    The base for this concept is the air balloon travel plot from the popular adventure novel "Around the world in 80 days" (Le tour du monde en quatre-vingts jours) by French author Jules Verne.

    This novel has inspired us to develop a so-called "vintage" design with a distinct French style, which makes the product stand out on instant as a French wine. The plot's main idea - landmarks from 4 different European countries - France, Germany, Spain and Italy. The number of countries corresponds to the number of SKU in the product line.

    The label wraps around the entire bottle. The plot is different for each bottle and is fully disclosed throughout the label's entire length, showing the major landmarks of each country.

    This interesting, exclusive design is pleasant to look through in details while drinking the wine from this collection.

  • Creative Agency: Tribu DDBº
    DCG: Ricardo Mendoza
    Art Director: Roberto Leitón
    Designers: Roberto Leitón, Carlos Soto, Eduardo Cerdas
    Photo: Alexander Zúñiga
    Producer: Marielos Mejía
    Project Type: Produced, Commercial Work
    Location: Costa Rica
    Packaging Contents: Beer

    Honoring the first step of ideas.

    Advertising is not an exact science, the challenge of always doing something different requires exploration and research, as well as trial and error in the creative process. We always start by scribbling ideas on paper. Scribbling is an effective and fast way to visualize ideas, order them, reject them and decide on possible executions. This essential stage of the design process never gets to be seen. To communicate it we decided to create a direct mail for clients to honor the first step of everything that is designed, hence the creation of this beer.

  • Creative Agency: PopArt Studio
    Project Type: Produced, Commercial Work
    Location: Serbia
    Packaging Contents: Cheese
    Packaging Materials: Paper

    Salt & Wet is premium domestic cheese produced by a local souvenir, food & wine shop/bistro from Primošten, Croatia. The region of Dalmatia is famous not only for the Dalmatian dog breed, but for cheese as well. Karts (Croatian kras) terrain of the region is specific because it is formed from limestone and dolomite, which together sculpt breathtaking wild landscapes, ideal for sheep farming. And that is exactly where Salt & Wet cheese is produced.

    Created with the idea to bring something unique to the market, besides the exquisite taste of this cheese brand, the project included Logo and Cheese label design. Even though non-standard in food product design, the black label is contrasted with the mild yellow color of cheese and along with the logo with playful typography, this project is one of our favorite ones because it resembles chalkboard, which make the whole thing more attractive to consumers.

  • Creative Agency: M&A Creative Agency
    Project Type: Produced, Commercial Work
    Client: Caves da Montanha
    Location: Anadia, Portugal
    Packaging Contents: Wine
    Packaging Materials: Paper, Varnish, Gold embossed

    The design reflects the elegance of these wines, while at the same time creates a magical representation, inspired by the splendor and exuberance of ancient Baroque style.

    This label design instantly makes us travel in time when monasteries, churches and palaces were enriched with unique and gold decorative details. So much richness could only result in this noble label that captures the essence of these wines and their premium quality.

    Gold embossed foil illustrations create an illusion of medieval illuminations where the capital letter “C” stands out and represents the original naming – CONVENTO DA GLÓRIA.

    Arinto, Tinta Roriz and Touriga Nacional are the traditional varieties which inspired the color papers background and together bring to life this special range of wines.

  • Creative Agency: noon design+branding
    Creative Director: Stelios Pseftogas
    Photographer: Iraklis Soliopoulos
    Project Type: Produced, Commercial Work
    Client: Christiane Jardel-Soufleros
    Location: Greece
    Packaging Contents: Wine
    Packaging Materials: Paper

    In ancient Greek there were two different words to describe the vineyard; "ampelonas" was the vineyard that produced grapes to be eaten fresh, while the grapes from an "οeneonas" vineyard were used specifically for making wine.

    This is the reason why the Greek professor of oenology Dr. E. Soufleros together with his French wife Christiane Jardel who comes from Bordeaux, decided to give their own Chateau the name "Petit Οινεώνας". The couple produces rose and red wines combining the scientific knowledge and experience of both their homelands.

    We designed the label inspired by the elements and spirit of the typical French wine labels and their elegant & austere typography. To portray the chateau we created a minimal and rigorous type of illustration. The design of the logo-signature of Christiane Jardel-Soufleros is based on the monogram "CJS" and depicts a rooster, which is an emblem of France. The whole design resembles a plain classic French label with hints of golden foil and embossed typography.