• Designer:Deng Xiongbo
    Packaging Engineer:Su Zhicai
    Project Type: Concept
    Packaging Content: Flavored tea
    Location: China

    In China, when people eat too much fired food or hotpot, it’s very possible for them to get sores and pain in mouth, tongue and throat. This symptom is called “get inflamed”. In Chinese, “get inflamed” literally looks almost the same as “on fire”, and can indeed be understood as that the flame is burning. However, it does not indicate the flame that we can actually see, but a Chinese expression for describing physical discomfort. When Chinese people have such discomfort or intend to prevent this physical illness, they will choose to drink herbal tea. Based on the literal meaning of the product name, we adopt a straightforward way to design the fire extinguisher look of the product. The design will enable consumers to realize the strong effectiveness of the product in a shorter time because its appearance has explained everything. Additionally, in the context of Chinese culture, this creative idea is bound to be instantly understood at the first glance of every Chinese.



  • Designer: Tibor Hegedues
    Project Type: Concept
    Location: Hamburg, Germany
    Packaging Contents: Cacao
    Packaging Substrate / Materials: Cardboard, Metallic foils

    ROCC! Raw Organic Chocolate. The first RAW chocolate that really rocks. Wild animals symbolize the power and origin of the cocoa. Each animal represents the percentage of the cocoa.

    What's Unique?
    Cardboard texture combined with beautiful metallic foils, hand lettering typeface and play on words with "Raw", making the design unmistakable.

    Let’s Rock’n'Raw!


  • Designer: Levente Bacs
    Project Type: Produced, Commercial Work
    Client: Csupor Craft Beer
    Location: Budapest, Hungary
    Packaging Contents: Craft Beer
    Packaging Substrate / Materials: Paper, Cardboard
    Printing Process: Digital printing, Screen printing

    Csupor is a Hungarian craft beer company. The brand is proud of their roots. The owner is one of the youngest and most talented brewer in Hungary. He wanted a whole new aspect and look for his brand. We didn't want to follow any other Hungarian breweries, we would like to create a beautiful beer label that is unique in Hungary. We are both big fans of the northern culture, that's why our influences mostly comes from Scandinavia. We have tried to mix the brand roots with the fresh and minimalist style. Knowing that the product will be available on the shelves of the stores, so we had to follow the trading rules while we created the concept. I believe this whole new look is a good fresh restart for the brand. "Csupor beer is the best excuse to make new friends.”



  • Creative Agency: Uva Studio
    Graphic designer: Nicole Illingworth
    Project Type: Produced, Commercial Work
    Client: Oneda
    Location: Guayaquil, Ecuador
    Packaging Contents: Coffee
    Packaging Substrate / Materials: Plastic
    Printing Process: Digital printing

    The best way to wake up is with a delicious coffee. Uva Studio designed the Oneda coffee packaging, a brand that offers its product from the mountains of Ecuador to the world.

    At Uva Studio, we design the whole identity of Oneda, and also the packaging of the brand. Definitely, this is an innovative brand that wants to transmit the craftsmanship and elegant of its first line of coffee products. The product is grown at 1400-1900 meters above sea level, producing fresh and roasted coffee beans that go straight to your table with a pleasant aroma and crispy beans that will delight any coffee lover.



  • Creative Agency: Redfire
    Project Type: Produced, Commercial Work
    Client: ARIKI
    Location: Auckland, New Zealand
    Packaging Contents: Vodka
    Packaging Materials: Paper labelling and Cardboard packaging cylinder

    When I tasted Ariki for the first time, it made me rock back in my chair, close my eyes and smile as I savoured the hints of vanilla and coconut in the Vodka and botanicals in the gin.

    This is truly a special drop. Our task in the design process was to clothe the beautiful bottle holding this clear nectar in something special – very special. Our challenge had been laid upon us.

    Vodka is traded in the highest volume of any spirit in the world; to say the market is cluttered is an understatement. Our client came to us with a name – Ariki, meaning ‘”royalty, paramount chief, chieftain, lord, leader, aristocrat”. Their Cook Island and New Zealand heritage served as the fulcrum for launching the brand with Pacific Island positioning in the global marketplace.

    Our research showed that we needed to take a challenger brand approach against the behemoths and position Ariki in a niche - the ultra premium spirits sector. Whilst Ariki was a new brand to market, we needed to quickly seed heritage and premium cues to make the brand feel like it was long-established, targeting global audiences including the US, Saudi Arabia, the UK, Hong Kong, Australasia and the Pacific.

    Our approach was to use the Ariki illustration as the centre of our story telling and prominent feature on all our brand touch points. We collaborated with renowned international artist Anna Crichton to illustrate our Ariki in a style evoking the spirit of pioneering and legends. Our challenger approach meant every brand touch point had to deliver some form of story telling - from the bottle packaging through to the shipper boxes and all point of sale and communications.

    The visual presence of our Ariki, reflected through the bottle on a reverse printed label gives the Vodka & Gin an immediate point of difference in the market, in what is more a traditionally styled category. The stereotypical European simplicity in the category has been broken with this illustrative execution.



  • Creative Agency: Redfire
    Project Type: Produced, Commercial Work
    Client: Goodi
    Location: Auckland, New Zealand
    Packaging Contents: Dried fruit
    Packaging Materials: Plastic pouch

    Yep, this NEW Challenger Brand is looking to break the market!

    Our task was to develop the Brand, Brandmark, Brandstory, and clean, modern packaging for a range of dried fruit and healthy snacks. We targeted an audience who are keen for Healthy, fat free products with a minimum of fuss in their preparation - pure, unadulterated ingredients with no artificial colourings and flavourings. With an increasing consumer focus on healthy snack options providing functional benefits, Goodi is aimed at meeting these demands for healthy snacks that promote healthy eating and fuel a healthy lifestyle - ‘Enjoy some Goodiness in your day’

    Our primary task was to challenge existing Dried fruit product packaging - moving away from the garishly coloured packaging of competitor brands and visually highlight the simplicity of the ingredients within Goodi products - choosing to hero bold, clean, fresh, natural fruit imagery, coupled with clean and simple typography. This bold, clean approach to the pouch designs would help them pop on shelf, and subliminally highlight the simple, clean ingredients contained within each pack.

    We built cohesiveness of the brand through story telling on back of pack - using brand language that spoke to a predominantly female audience. The tone - informal and friendly - highlighted the nutritional benefits of the simple ingredients contained in each pack.


  • Creative Agency: Redfire
    Project Type: Produced, Commercial Work
    Client: The Alternative Meat Co.
    Location: Auckland, New Zealand
    Packaging Contents: 100% Plant Based Protein
    Packaging Substrate / Materials: Plastic Pouch
    Printing Process: Gravure Printing

    The times are changing - especially within the Food and Beverage industry. With ever increasing consumer concerns surrounding safety and sustainability practices within the Food industry, The Alternative Meat Co are challenging the notion that you need meat in your diet to obtain protein. With their exciting new range of 100% Plant based protein products, they’ve truly cracked the code, providing a viable, exciting and environmentally ethical alternative to Meat - a tasty and versatile product that looks, cooks and tastes like Meat, but is ‘Grown, not bred.’

    We developed the AMC brand from whoa to go, mixing a quirky, bright and funky approach to visuals and brand language. The brand was positioned to appeal to those consumers on the fence about Vegan/Vegetarian options and those who would appreciate the alternative option. The packaging was designed to really pop on shelf, utilising strong colour blocking and bold illustrative elements that emphasise a fresh, hand-crafted approach. This carefree tone is reflected in the brand language on pouch and features in the copy for the first range of 5 flavours.



  • Creative Agency: Redfire
    Project Type: Produced, Commercial Work
    Client: Puraty
    Location: Auckland, New Zealand
    Packaging Contents: Medicinal Herbal Tea
    Packaging Materials: Cardboard cylinder

    We love it when we’re tasked with launching a new challenger brand.

    Our first challenge was naming and positioning the brand to reflect the organic and pure qualities of the medicinal tea range . Our strategic and creative process birthed “Puraty Potent Organic Teas”.

    From here we crafted the packaging design, taking cues from the Materia-Medica encyclopaedia – a basis for many modern medicines today. This set the foundation with amazing botanical illustrations and brought colour to our on-pack design for striking shelf presence.

    With global online e-commerce opportunities we then designed and developed a Shopify ecommerce website with a full Chinese version as well. Then we began the marketing drive to grow online traffic, sales and a tribe.

    Social media was integral to the product launch. We developed a content strategy to reach and engage potential customers around the world with various platforms including Facebook, Twitter, Instagram, Pinterest and You Tube. Redfire produced content to deliver targeted snippets of the Puraty brand message, mixed with contests and sample giveaways. Community management and reporting was our ear to the ground, providing insights into the preferences of the community over time.

    Puraty’s social media content was designed using Instagram-type photos and pack product shots with snappy colours and flowing hand script to create an exciting texture. After the eight-week launch campaign, Puraty’s Facebook page had over 1,800 fans, brought to the page with organic reach, 6,700 Facebook users engaged with Puraty content. Over 15,700 Facebook users were reached by Puraty content in that period.



  • Art director: Morten N Sørensen
    Project Type: Produced, Commercial Work
    Client: Thisted Brewery
    Location: Thisted, Denmark
    Packaging Contents: Beer
    Packaging Substrate / Materials: paper label on longneck bottle
    Printing Process: Flexography

    The task was to make two belgian inspired beer design for a danish brewery called Thisted brewery. It's a series of two and we have tried to catch as much of the old style as possible and still make it modern. Both beers are ecological.



  • Creative Agency: CookChick Design
    Creative Director: Lee Cook
    Designers: Ed Hemphill & Adam McCarthy
    Structural Designer: Alistair Russell
    Project Type: Produced, Commercial Work
    Client: St Austell
    Location: England

    CookChick Design win a 3 way creative pitch to redesign St Austell’s branding & beer packaging.

    CookChick Director Lee Cook comments: “We are very excited to be working with St Austell brewery and the Tribute brand. A long-term favourite in the southwest has now become one of the fastest growing premium cask ale brands in the UK. This independent brewer is fiercely proud of its Cornish origins and brewing history – and quite rightly so. Founded in 1851, the company is still family owned and run. Our approach was to galvanize St Austell Brewery’s knowledge and integrity, but also reflect a more innovative approach by this much-loved local brewer”.

    CookChick were commissioned to undertake three parts of a brand & packaging overhaul: St Austell Brewery brand identity refinement, creation of a highly individual 500ml bottle and revitalization of the beer branding across their core and craft beer portfolio.



  • Creative Agency: Aurika
    Project Type: Produced, Commercial Work
    Client: Sorpreso
    Photos: I4U STUDIO, Robertas Daškevičius
    Location: Vilnius, Lithuania
    Packaging Contents: Coffee
    Packaging Substrate / Materials: Paper, aluminium

    We decided to create new packaging to our product - coffee beans with attitude. Our company is free, surrounded with reggae music, tropical colors and jungle atmosphere. So we chose to adapt our attitude to the new coffee beans packaging.


  • Designer: Anna Shkarina
    Project Type: Produced, Commercial Work
    Client: Happy and Red
    Location: Russia
    Packaging Contents: Candy, lolipop, sweet, candy on a stick
    Packaging Substrate / Materials: Paper box

    RUSter is a sweet, funny and lovable candy on a stick, a graphic embodiment of symbolic elements for every Russian — the famous "Swallow tails" around the Moscow Kremlin, traditionally benevolent Russian smile and, of course, the legendary Red Star! These RUSters make a great present and a corporate gift for our foreign friends<.

    What's Unique?
    This is a great example of ideas coming to life. From a crazy idea to 3D visualisation to actual life!



  • Designer: Anna Shkarina
    Project Type: Concept
    Location: Russia

    Somewhere inside, we all believe that the whole world revolves around us. Each of us needs personal space, personal time. Time that we do not want to share with anyone. Time that can be fully devoted to ourselves. Time to relax, to dream or just to release steam. Whether it's a drive along a racing track, a slow drift on calm ocean waters, or a sip of hot coffee in the morning, we cal it — quality time, and if you call it egoism — so be it!

    What's Unique?
    The goal was to make a statement... who needs statements when we have all the time in the world and some good coffee



  • Designer: Anna Shkarina
    Project Type: Concept
    Location: Russia
    Packaging Contents: Coffee
    Packaging Substrate / Materials: Plastic bag

    This coffee is a fashion statement. Impeccable taste in everything from beans to package.

    What's Unique?
    3d illustrations are the new norm of our every day life, but it is still unique to see 3d graphics in packaging design.



  • Designer: Mara Rodríguez - Design
    Project Type: Produced, Commercial Work
    Client: Miel Picu Moros
    Location: Asturias, Spain
    Packaging Contents: Honey
    Packaging Substrate / Materials: Glass Bottle, paper label

    Packaging and branding design for Miel Picu Moros, a honey company based in Asturias, Spain.

    Miel Picu Moros is an artesanal and high quality honey, which is 100% natural and is made with a traditional and responsable production.

    With our design we try to make a really high standing packaging which can stand out on the shops and catch the costumer’s attention. The black lines make the product really recognizable as it easily reminds the bees characteristic lines. We use saturated colors that contrast with the black lines, and which help people to differ the different flavors: eucalyptus, heather or chestnut.

    Regarding the typography, we use a sans-serif font in order to make it smart, and we mix it with a hand drawn font which gives the idea of artisanal product.



  • Designer: Catherine Santoso
    Project Type: Student Project
    School: Academy of Art University
    Course: Package Design
    Tutor: Thomas McNulty
    Location: San Francisco
    Packaging Contents: Parkinson's Medicine
    Packaging Substrate / Materials: Plastic
    Printing Process: Inkjet Print

    Stera is a medicine for Parkinson's Disease. The shape of the bottle allows Parkinson's patients to easily pour out its contents using the smaller opening. The larger opening allows caretakers to help their patients take their medicine more easily.



  • Creative Agency: Pidio
    Designer: Petie de Groot
    Project Type: Concept
    Location: The Netherlands
    Packaging Contents: Eggs
    Packaging Substrate / Materials: Cardboard, linen, mirrored paper, carpet

    A concept of packaging design for luxury eggs. Drawn in SketchUp.

    I wanted to create from an everyday product like eggs something special, just by creating the right packaging to present these eggs. I've chosen to stay close to the home of the eggs; where the chickens walk free in a little farm, where flowers grow and the sun shines bright. The structure of this packaging let you explore and feel that vibe of nature. I've wrapped the packaging with linen, a textile made from the fibers of the flax plant and finished it with carpet to give it that nature grass look. When you open the packaging on a sunny day you will see the light sparkle and reflecting the eggs through the mirrored paper were the eggs lay in. It's almost a gift instead of food.

    What's Unique?
    Eggilicious; the taste of fresh eggs made with love. Feeling the structure of the packaging makes you feel nature itself.


  • Creative Agency: Established
    Project Type: Produced, Commercial Work
    Packaging Content: Sake
    Location: USA

    Established was asked to redesign the existing sake packaging, structure and graphics for this sake to reflect a new brand positioning targeting a clean living, urban consumer who values wellness and pursues a balanced lifestyle while still drinking. The product was for a US based consumer but needed to maintain a genuine Japanese look. Balanced river stones were introduced as a witty representation of both the crafted/ balanced blend of the wine and also the “zen” positioning and yoga enthusiast target demographic. The typography was set in a Japanese format and the bottle shape was redesigned to keep the iconic triangle shape but softening the feel in the hand. We added a subtle reference to the shape of porcelain sake jars in the neck and cap.



  • Creative Agency: Lonely Bird Studio
    Graphic Designer: Max Khorobrykh
    Project Type: Produced, Commercial Work
    Client: Karls Erlebnis-Dorf
    Location: Germany
    Packaging Contents: Gin
    Packaging Substrate / Materials: Glass bottle
    Printing Process: Process printing

    This unusual love story between the vigorously lively juniper gin and hand picked fruity-sweet strawberries starts in Klain Kussewitz village. In The traditional copper kettle, these two flavors bland into a unique taste experience. The label design for Erdbeer-Gin takes inspiration from vintage and authentic elements that allows reflecting the spirit of family and country life. Wooden cork, manual filling and stamp perforation add vintage chic and keeping old traditions.



  • Company: THE FACE SHOP
    Project Type: Produced, Commercial Work
    Location: Seoul, Korea
    Packaging Contents: Cosmetics

    Simple, easy and fresh extract to the skin everyday.

    Face mask with natural extract - Natural grinding extraction is a process where natural plants are ground and blended with a moisturizing water-based ingredient to create a natural extract.



  • Designers: Pablo Berges Alonso, Yolanda Sabuz
    Project Type: Student Project
    School: ELISAVA
    Course: Máster in Packaging
    Tutor: Enric Aguilera
    Location: Barcelona, Spain
    Packaging Contents: Food, Gourmet, meat, fish
    Packaging Substrate / Materials: Paper

    Development (Brand & Packaging) of a range of gourmet culinary products selected throughout the Cantabric regions of Spain.

    A culinary journey through the North coast of the country. Our purpose: to convey with sobriety and elegance all the charm of the Cantabric coast landscapes.



  • Creative Agency: musk
    Project Type: Produced, Commercial Work
    Client: Szabelski Bakery
    Location: Katowice, Poland
    Packaging Contents: Chocolate with additives
    Packaging Substrate / Materials: Cardboard
    Printing Process: Offset printing, mat foil, cold stamping

    In counterpoint to similar products on the market, which are often designed in the style of luxury goods (gold prints, dark packaging) we focused on simple and light design. The positive effect of chocolate bars (pictograms of vitality, strength, concentration, vitamins, etc.) has been illustrated with a series of brand heroes referring to a particular taste (Mr. Walnut, Blueberry Lady, Mrs. Plum, Mrs. Bitter).

    Reflected graphics, that reminds playing cards increase readability regardless of the position on the table / shelf in a shop. On the obverse we designed a cutout through which the type of chocolate and flavor is visible.

    For the project we prepared copyright titles referring to Poland and Mazury region (in the form of a game with known polish proverbs) and a brief description on the back of the packaging.

    The project involves the development of 16 different designs and tastes.


  • Creative Agency: brandmeisters
    Project Type: Produced, Commercial Work
    Location: Moldova
    Packaging Contents: Wine

    “IZUMRUDNAYA LOZA” is the line of Russian wines of economy class. This good is positioned as “fair product of local producer”, that has no aim to visually imitate European wines. Its large print label announces out loud that the product is genuine and natural, simple and a bit rough, like its label paper, for that fair and understandable for target consumers.



  • Creative Agency: Pemberton & Whitefoord LLP
    Project Type: Produced, Commercial Work
    Client: Healthy Food Brands
    Location: London, UK
    Packaging Contents: Vinegar
    Packaging Substrate / Materials: Glass bottles

    Pemberton & Whitefoord were recently tasked by Healthy Food Brands to design a range of Rayner’s vinegars.

    The collection, set to launch next month, features the brand’s first raw, unfiltered and unpasteurised vinegars. The six-strong, Soil Association-certified range includes Organic Coconut Vinegar and Organic Pomegranate Vinegar with Mother. The Organic Coconut Aminos, made from fermented coconut sap, is an interesting soy-sauce alternative.

    Carlo Buckley, Business Opportunities Manager for Healthy Food Brands commented: “The P&W team were fantastic to work with and really delivered on the brief. We are extremely delighted with the result of the Rayner’s brand and packaging re-fresh, which retains its 166 year heritage whilst also bringing it up to the expectations of today’s retailers and consumers. We are excited to launch our new range of five organic, raw and unfiltered vinegars and coconut amino in the new eye catching packaging.” Cliff Moss, the company’s Managing Director added: “We have worked with P&W over many years and continue to find them innovative and in tune with the constantly changing market conditions and branding developments”.