IV Cosmeceuticals is a successful niche product concept we helped brand hour of the G hair cosmetics product family. We gave the brand a somewhat retro "first aid" icon feel, a unique bottle and a radical display unit, all of which brought the brand immediate differentiation, attention and commercial success.
Seriously Pink is the first pink coloured liqueur to be made in Australia. Like an artist mixing paint, for the winemaker, achieving the right colour was just as important as the end result. Its first release completely sold out in just one month.
This project’s objective was to re-style the popular American “Barbasol” shaving cream in order to introduced it into the European market. For this, I maintained the basic form that they have used for years: the barber shop pole (stripes). The aggressive diagonal line that divides the stripes suggest a mix between the shaving cream and the fragance. It also alludes to the razor blades on the surface of the skin cutting through the facial hair. The way the lines drive all the way up and down on the sides makes a perfect simulation of the shaving cream mixing and exiting the can. The form of the can (cap & bottom) are in harmony with the angle of the stripes, thus providing a fluid motion for the eye. The typography utilized provides a more industrial and tech appearance.Designed by José Luis García Eguiguren for his Masters degree in Packaging Design, Barcelona-Spain.
Urbanears is a brand new headphone brand out of Stockholm Sweden. Packaging has been of great importance to us in order to emphasise us a new thinking brand in the world of electronics. We launch with two models, both available in 14 colors and the packaging follows the same colors. The packaging concept aims to be an enhanced experience and much effort has been put into the folding. Also important has been minimizing size and sticking to one material and still holding the product in place. The final product is all paper and width x height measures a mere 15 by 15 cm. We're real happy with it.
The brief was to create an interesting and engaging invitation to The Creative Method Xmas party. It needed to illustrate what we do but also create a high level of interest and anticipation for the party. It needed to be humorous and memorable. It was also required to work as a new business piece outside of the Christmas invitation.
We based the idea on an imaginary pharmaceutical tablet that would solve their creative issues. Initially they were emailed a doctors prescription, followed by the package in a discrete paper bag. The invitation and the tablets were located inside. The party included staff dressed as doctors & medicinal shots administered by transvestites. The box and invitation are used as a new business teaser.
The outdated Erin foods brand needed a complete overhaul. Alter strategically reviewing the brand and product architecture, the core of the brand emerged - great tasting, home-style cooking products forthe modem cook. Erin’s new range of pour-over sauces needed to reflect this new approach and move Erin away from its old fashioned identity.
Commissioning appetizing photography gave the product instant taste appeal. Clear colour coding that compliments the photography gives the range great shelf standout.
There are 3 million people in tuscany. All different & all unique. This authentic Italian brand shows their true character, expression & emotion, in a way that has not been seen before in u.s. retail design.
This is more than just packaging, this is about how to create a total voice for a brand and bringing it to life.Designed by United*, United States.
Wine labels based on the longitudes of Italy and it's famous wine regions. Depending on the degrees north, the wine region was associated with a numerical logo and topographic map.Designed by Rob Schellenberg.
Inspired by the technique used to make ice wine and by Qu bec's very particular climate, Neige (meaning snow in English) ice cider was born out of this Canadian province's terroir, which has the extreme cold winter temperatures needed to produce the concentration of sugars for its creation.Designed by Chez Valois, Canada.
The cidery La Face Cach�e de la Pomme approached Montreal-based agency Chez Valois to redesign the brand identity and packaging of the product line. The goal was to reafirm the leader and trendsetter position of this premium brand in the ice cider category as well as reinforce its recognition on the international market.�
To achieve this, a clean and minimalist design was created based around a pattern of snowflakes that can be found throughout the product line. A lot of subtle elements were also included in the design of the packaging, such as a peel-off label on the back of the bottle that allows to include more information on the history of the cidery and on the fabrication process of ice cider. Custom packing tape was also created to help identify which of the three versions of the product can be found in the shipping boxes.
Gallucci is a modern punk band with major influences from the late 80s. They've got a clean and neat punk sound and their whole record was recorded on tape to capture the 80's feel and sound.
Cd cover for Norwegian Hip hop Artist Chris Lee. Also featured in the new book "stereographics" by Victionary. In collaboration with Christian Bielke.
