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New Zealand, Oceania, Pets
Designd by Mat Bogust, THINK Packaging in collaboration with Curious Design , New Zealand.
Illustration by Beck Wheeler
Support the Project on Kickstarter
"The death of a beloved pet can be hugely painful, and it’s difficult to plan for such a sad event. But think back to your early childhood memories of pets passing away. Goldfish flushed unceremoniously down the toilet. Guinea pigs and bunnies wrapped in old tea towels, and cats squashed into shoeboxes. Surely our furry family members are worth a bit of forethought?
Give your furry friend a dignified farewell with a personalized, biodegradable casket." -
Asia, Award Winners, South Korea, Sports / Toys, Student
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Designed by So Yeon Lee, South Korea.
Korean parents acknowledge that early childhood education plays a pivotal role in determining a child’s IQ. With this is mind, I decided to design a toy package that would assist intellectual development in children.
The package design focuses on each theme of IQ, EQ and GQ.
Each set of toys targets babies as young as 6months olds to 5 years old children. To clarify the purpose of the educational toy package, I have used an alphabet shape, a puzzle shape and vivid colors to attract and stimulate a child’s attention.
Prize winner in 2011 world peace art exhibition organized by South Korea. -
Asia, Home Living, South Korea, Student
Designed by SUNMIN, CHOI, South Korea.
This product is an Eco-friendly paint container which is made to paint a house on user's own. I made this small considering that it will be used just for fixing small part not painting the whole house.
Also, not like common iron-made containers it's made out of paper. Just like soy milk pack. The reason why I chose this particular material is for the environment. it can be re-used not to mention it's eco-friendly. For the consistency its design take the shape from blade of grass.
I well know about the difficulties women are having at opening a paint can.And I've also known how the present containers give people hard works when it should be mixed with other products because it can be really burdensome sometimes using tools to mix them cleanly. To solve those problems I devised the package of which the top can be cut so that it is able to be squeezed when it need to be mixed. -
Europe, Snacks, UK
Designed by Biles Inc., United Kingdom.
Biles Inc. creates design for new healthy snack range
Next Generation Snacks Limited have announced the launch of “Smooch”, a new type of ambient healthy snack made with pureed fruits and fortified with chia seeds and acerola. Rich in antioxidants, it is 100% natural and contains omega 3.
The range consists of 3 flavours: Raspberry & Peach, Pineapple & Banana and Blueberry & Banana and comes in a highly portable 4.06oz resealable Doypack pack format.
Each pack features a large and bold logotype formed in the shape of a mouth, creating a mnemonic for the name ‘Smooch’ - achieving both shelf impact and consumer imprint. The logotype is stamped onto large portions of fruit that fill the entirety of the front face - demonstrating the generosity and wholesome nature of the product - which is backed up by the presence of a100% Natural ‘fruit sticker’.
Aimed initially at the mobile, time starved adult market, Smooch was launched at the start of May in the US with a planned UK launch imminent. Smooch will be available in selected high street retailers. -
Asia, Beverages, Europe, Russia
Designed by iQonic, Russia.
Creative director: Irina Krasnoperkina
Designer: Oxana Tarasova, Denis Vedeneev
Copywriter: Anastasia Patlay
Account director: Alena Kuznetsova
iQonic branding has created a new elite tea brand for Aurivallis tea company.
The iQonic team has worked out the 4 sku naming, logo and packaging design of the new trademark - "Montea".
This is an elite tea brand for those who are hungry for new experiences and want to look after thier health.
"Montea" is a natural organic herbal tea enriched with fruits and berries. All ingredients are hand-picked on the mountainsides of Altai.
The design of the package illustrates the origin of the tea and includes images of the mountains combined with ancient Altai decorative designs.
At the moment Montea collection consists of 4 SKU — "Malenta", "Ribella", "Solanta" and "Miella". -
Americas, Snacks, USA
Designed by Hall and Lien Creative Agency, United States.
David Bradley Chocolate is a premium product that deserved a quality brand redesign.
Due to slumping sales in the previous years, Hall and Lien Creative Agency was challenged with the task of designing a fresh new package that engaged consumers with strong shelf presence and taste appeal.
Just months after hitting the shelves, the redesigned packaging has become a best seller in their lineup and is continuously increasing in sales. -
Alcohol, Europe, Norway

Designed by OlssønBarbieri, Norway.
Winemaker’s Selection is a collection of wines selected by the most acclaimed winemakers in the world representing the “state-of-the-art” of winemaking.
The winemaker’s name together with the producers logo represent an exceptional possibility to work on a surprising and bold concept.
We wanted to involve the winemakers so that every product would be unique but also connected by the same idea, so we asked them to select a decorated ceramic plate from their home (the favorite, the most used, the oldest, …) and to tell us a little story about it.
The plate gives a sense of a place with connotations to food and culture. These pieces of handcraft that are mostly regarded as ordinary everyday kitchenware are celebrated and transformed into vessel to communicate a period, the origin and a mood that suggest the personality of both the wine and the winemaker. -
Alcohol, Europe, UK
Designed by JDO Brand Design & Innovation, United Kingdom.
Viki Crossman - Designer
Ray Smith - Design Director
James Davies - Artwork & Production Director
Robyn Stevenson - Client Director
Unicer Bebidas launches premium Super Bock craft beer range with JDO
JDO Brand Design & Innovation has joined forces with Unicer Bebidas, the Portuguese brewery, to launch a range of premium, Super Bock craft beers brewed to recipes created in Unicers’ micro and mini breweries.
The brewery’s aim was to rekindle interest not only in Super Bock’s heritage but also the beer category itself, which is seeing a massive increase in the popularity of authentic craft beers.
Super Bock is Portugal’s most popular beer. Established in 1927, as well as being the only beer brand in the world to win 30 consecutive gold medals, the brand has consistently developed to become synonymous with quality and innovation. It is also seen as the beer of music and football in Portugal.
Lack of variety in the Portuguese beer category had begun to commoditise the beer experience for many Portuguese drinkers. However, the wine category has seen a huge surge in popularity, mainly due to its roots in a more natural process and consumers’ interest in its ingredients, flavours, tastes and provenance. Beer, on the other hand, had been perceived as being from a more industrial source. Unicer saw an opportunity to learn from the wine category and to create this authentic, premium craft beer range.
The resulting packs are available under the sub brand 'Selecção 1927,’ endorsed by Super Bock and come in an elegant 75cl bottle or on draught. The label has been designed in such a way to enable range extension and the draught lens reflects the label design. Using a textured black paper and printed gold type, JDO have achieved a premium look with masses of taste and quality cues.
The first beer to launch is an Imperial Stout and defines the look and feel of the brand. Other recipes will quickly follow. -
CD Media, Europe, Iceland
Designed by Daniel Thorsteinsson, Iceland.
Photograph: Dagný Lilja Snorradóttir
Graphic design: Dagný Lilja Snorradóttir & Daniel Thorsteinsson
CD packaging for an Icelandic electronic band Sometime´s new cd "Acid Make-Out" released june 2012.
The Compact disc (CD) has always been my favorite music format, because when I was growing up I have a lot of memories discovering music holding a CD in my hands. So I wanted to do
something special for that format.
The clients brief was simple. It had to have a blue pyramid on the cover. We took it a step further making the packaging a blue pyramid, gave it an extra live as an art piece that people put in there living room instead of hidden in a shelve where most or all CD end up. -
Electronics, Europe, UK

Designed by Burgopak, United Kingdom.
Burgopak have recently joined forces with the team behind Lapka to design and produce the packaging for their first collection of artisan electronic devices.
Lapka is a collection of small sensors that attach to your iPhone through the headphone jack. They allow you to take measurements and assess the quality and healthiness of your surrounding environment.
Aesthetically the intention of the product according to Creative Director, Vadik Marmeladov is, “to mix Yves Saint Laurent and NASA together.” To us that translated simply as, beautiful science. The products themselves are luxury tools that convey their connection with nature. The packaging, we felt, should do the same.
From the beginning this was not intended to feel like an, ‘Apple’ product. It is intended to disrupt preconceived expectations about consumer electronics. Brown kraft board, single colour print and incredibly limited product information were all intentional features.
The devil, as they say, is in the detail; using precise harmonious proportions (derived from the product) Burgopak created a simple tray to protect and frame the product. This was wrapped in a sleeve with an integrated lock and finished with a single tamper evident seal.
After the pack has been opened and the hero product removed users are invited on a voyage of discovery through the packaging as they dig down to unearth peripherals and printed literature. This again stems from the science of discovery encapsulated within the product.
Burgopak also developed a system to allow flexibility for different contents. The Lapka product is sold as a collection of four sensors, which are also available individually. In both cases a common packaging solution had to be utilised with minimal changes or extra cost.
On a practical level, each packaging component was designed to be supplied flat and ready for the final build at the point of fulfilment. These were supplied in a neat kit to help separate the components. The entire pack was then optimised to fit on a single sheet of 300gsm recycled Kraft board minimising tooling and material costs as well as wastage.
Lapka is available from selected retailers as well as at: www.lapka.com -
Europe, Italy, Snacks
Designed by BREAK, Italy.
Designer: Rossella Rabuffi, Stefania Bajardi
An Italian brand part of the Leaf International portfolio, Dietorelle is simply known a synonym for sugar free candies.
MARKETING OBJECTIVES
In a highly competitive market, with recurring product launches made by competitors and where sugar free was not any more (or at least, not enough) distinctive, Dietorelle opted for a massive repositioning, where taste returns crucial for the brand identity.
CREATIVE SOLUTION
BREAK offered an accurate and detailed visual interpretation of the new key concept: a modern, distinctive packaging with a literal explosion of taste departing from the brand, in the center of the pack, and appetizingly spreading all around: taste becomes the new plus of the well-established sugar free brand.
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New Zealand, Oceania, Snacks
Designed by Brother Design Ltd, New Zealand.
A new product for Pams Private Label, this soft eating licorice enters a competitive category dominated by kraft naturalness and traditional confectionery cues. Soft eating licorice (made with real licorice root) is a ‘grown up’ natural sweet and the design needed to appeal to adult tastes.
At a glance the result is natural and modern, yet looking closer, there is a touch of 1920s decadence due to the typography and hand drawn embellishments, (reminiscent of a boutique lolly store.)
The hyper-real illustrations look good enough to eat and by using dark sophisticated backgrounds to colour block in store, these designs achieve stand out and a premium feel, rather than purely playing to kraft paper with red and black accents like the competitors.
Like the soft, scrumptious licorice inside, these Pams packs are sure to ‘surprise and delight’ and will tempt trial with their natural deliciousness.
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Alcohol, Americas, USA, vintage design
Designed by Quaker City Mercantile, United States.
After much intensive research and development, Philadelphia-based Quaker City Mercantile is thrilled to present Quinetum, a highly exclusive quinine cordial from Steven Grasse, creator of the iconic Hendrick’s Gin.
Quinetum is a unique and complex blend comprised of Cinchona Succirubra Bark, from which Quinine is derived, and a range of botanicals (4% ABV ethanol). It is designed to be a bartender’s tinkering tool when used as a cocktail ingredient or can be lengthened with soda water and combined with Hendrick’s in place of tonic.
Grasse decided to bring the curious history of quinine to life channeling the ethos of Thomas Whiffen, a renowned maker of poisons who established The Quinine Works of Battersea, London and whose likeness graces the Quinetum bottle. He was the first person to synthesize quinine in the 1800′s, which at the time was a lifesaving drug against malaria.
Hendrick’s Gin master distiller Lesley Gracie created this complexly flavored cordial, bittersweet with a slightly syrupy mouthfeel and notes of floral lime and orange zest with rose petal and lavender. Quaker City Mercantile spearheaded Quinetum’s concept and design.
The small, custom-mold glass bottle was inspired by a 1940’s-era poison bottle discovered in a London antique shop. The Quinetum bottle was designed to echo the canonical Hendrick’s Gin aesthetic, with distinctively clean, painstakingly designed packaging and a Stelvin screwcap.
The packaging I created for Hendricks 14 years ago is incredibly iconic, much loved and, now, much imitated,” says Grasse. “Therefore, there was a lot of pressure with this project to up the ante and take things to a new level. And, judging by the initial feedback we have received on this, I think we achieved that. Our goal is to put this out there in very limited quantities and keep Quinetum very selective and very rare. As rare as platinum, titanium or any other “um”.
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