• Designer: Christian Pannicke
    Project Type: Concept
    Location: Berlin, Germany

    The Rhône is a more than 800 km long river that flows in France. The river offers perfect conditions for growing wine, herbs, various fruits and olive trees. The ragged mountain landscape meets bright light coming from the south.

    These facts form the basis for Rhone, a fictional manufacturer of the finest olive oil. Rhone combines classic elegance with modern clarity. The logo is a combination of word and figurative mark. A classic typographic approach was combined with a modern, reduced illustration. A clear distinction from competitors' products is generated by dispense with typical images of olives, olive trees or landscapes. Instead, the scenic contrast is used in dark mountains and glittering sunlight and translated into a monochrome design. The packaging is reduced to the essentials and attracts attention especially because of this contrast.

    Rhone embodies enjoyment and delight, as well as an extraordinary quality of life. The hard contrast, as well as the landscape, is broken by a pleasant, bright and colorful imagery.

  • Agency: Ampro Design Consultants
    Creative Partner: Irinel Ionescu
    Client Service Director: Mihaela Dumitrescu
    Senior Account Executive: Alexandru Pătru
    Senior Designer: Lehel Mór Makó
    Junior Designer: Viorica Pintilie, Raluca Popan
    DTP & Prepress Specialist: Adrian Garganciuc
    Project Type: Produced, Commercial Work
    Client: Sensiblu, Ad Pharma
    Location: Bucharest, Romania
    Packaging Material: Cardboard

    The brief:
    Creating a new brand for a line of premium quality medicines: OTC +MA
    Packaging : Premium, professional look => emphasizing trust &competence, yet accessible

    Values: Responsibility, Seriousness, Competence, Compassion
    Personality: Empathetic, Trustworthy, Strong, Efficient

    Tone: Honest; Direct; Personal

    Language: Assertive; Empathetic; Assume intelligence; Make it easy

    The idea:
    "Is there a doctor in the house?”
    Create a person, "the Doctor in the house”: Dr. Hart. Friendly, yet competent, easy to recognize and reliable.
    The white Doctor robe ensures a great shelf block and a very good visibility for the brand.
    In contrast with the clean white robe, we’ve used the neck tie as a good element to differentiate the products in the range. The freedom is to use as many colors as many products, and... when the colors are not enough, we can play with different patterns on the tie.

  • Designer: Ashley Swope
    Product Photography & Post Photo Production: Alisandra Pardo, Pratt '16
    Ceramic Assistance: Dulce Avila Romero, Montclair State '15
    Project Type: Student Project
    School: Pratt Institute
    Course: Senior Project
    Location: Brooklyn, NY, USA
    Packaging Materials: Ceramic, poplar, rope, paper, cork, India ink

    Developed and branded a rum line that took the concept of a squid or sea creature further.

    I chose to name the brand Sea Stalker because giant squids stalk their prey while hunting. The label art is in a grotesque ink splatter style, to give the illusion of the creature inking on the label, creating the image.

    The whole brand concentrates on the creature stalking pirates. The label art demonstrates the event of hunting, while the handles of the jugs mimic the movement in the label. Each jug is hand made, so they are all one of a kind. Each one is also topped and sealed with a black ink soaked cork, tying back to the theme of the creature inking.

    I created cups as a promotional piece, resembling a dissection of a tentacle. The cups, as well as the jugs, are packaged in a wooden crate with the logo laser cut into the front. The handles of the boxes are interlocked nooses, referring to one of the labels, as well as the theme of death.

    All pieces of this project were hand made from the ceramic jugs and cups, to the wooden boxes.



  • Designer: Alexandre Pietra
    Project Type: Student Project
    School: ERACOM
    Location: Switzerland
    Packaging Material: Kraft paper

    The Nordic is a visual identity created for a scandinavian Food Truck.

    The food consists only of salty and sweet smørrebrøds (open sandwiches).The design and the colors direct result of Nordic design. A simple, clean, and quality universe was the aim here. Black elements found in all the applications are designed to give a graphic line in the project and "break" the clean side. The Norwegian language is sometimes used in applications for travel consumers.


  • Agency: April Studio
    Location: Belgrade, Serbia
    Project Type: Commercial Work

    RAJ Winery is a newly established, family owned winery in a famous wine region of Rajac, Eastern Serbia. Our task was to develop the entire visual identity system and packaging that reveals earthy, rustic persona of the brand, and emphasizes the nature of handcrafted wines that reflect the finest terroirs.

  • Agency: Supperstudio
    Project Type: Produced, Commercial Work
    Client: Eroski
    Location: Madrid, Spain

    Whether it's through fitness, running or munching vegetables, our news Eroski breadsticks with sunflower seed packaging design endorses a healthy lifestyle.

    It's the perfect snack between meals.


  • Agency: Smudge Design Studio
    Illustrations: Satwik Gade
    Project Type: Produced, Commercial Work
    Client: The Park Hotels
    Location: Chennai, India
    Packaging Material: Paper

    The Park Hotels are well known for their impeccable taste in style and design. Their Diwali (Deepavali) celebrations have been known to be very versatile, contemporary and much looked forward to. Diwali, the festival of lights, is an important Hindu festival and is widely celebrated in India. It celebrates the story of Hindu God Rama rescuing his wife Sita from the evil clutches of Ravana and returning back home victorious.

    Smudge design Studio was asked to create a special Diwali gift hamper that would be gifted to The Park’s most valuable customers. Inspired by the epic tale, we decided to retell the Ramayana through a very contemporary yet ethnically designed gift box. Diwali being a celebration that includes a lot of fireworks, the gift hamper was designed to look like a large matchbox- a matchbox that contained explosives of the sweet kind. Inside the box were several smaller matchboxes. Each box depicted one part of the epic tale using illustrations.



  • Agency: PROUDdesign
    Concept: Jeroen de Kok & Steven de Cleen
    Design: Jeroen de Kok
    Project Type: Produced, Commercial Work
    Client: Just Nuts
    Location: Den Haag, the Netherlands

    Justnuts produces organic treats that do you good. Founded by Erik and Thijs who were disappointed with other snacks, full of added sugar and all sorts of unnatural nonsense.

    We created an identity with the Justnuts squirrel for them, the collector of nuts, seeds and fruits. The individual bags are tertiary coloured and have a soft matte finish. For the box we printed the rough inside of the carton, with a wood grain print for a matte, look and feel. This results in a nice contrast. With his cheeks stuffed he sits in his nest. To make eye contact on a boring supermarket shelf.

  • Designer: Gabriela Dule
    Project Type: Student Project
    School: T.E.I. of Athens
    Location: Athens, Greece
    Packaging Material: Glass

    Packaging for Lakonia Olive Oil. Lakonia is a place in Sparta, Greece. I used the traditional greek letter 'L' ( Λ ) that was also used on the shields of ancient Spartans.

    I would like to create a packaging with doric rhythm inspired from the architecture of Lakonia.


  • Agency: Falcon
    Project Type: Produced, Commercial Work
    Client: Swordfish
    Location: London, UK

    Design consultancy Falcon has created the packaging design for a new range of erasers and pencil sharpeners from Swordfish, a subsidiary of Snopake Brands.

    Renowned for their wide range of shredders, laminators and trimmers, Swordfish has created a range of hand-held erasers and sharpeners. These are designed to appeal to school-age children, students and home/office users.

    Falcon has created a clear and distinctive communication hierarchy that stretches over more than thirty skus and a variety of pack formats, designed to appeal to a younger demographic.

    “The best ideas start with a pencil. We made this the hero of our design”, says Falcon’s founder and creative director, Sophie Neilan.

    To help appeal to a younger market, Falcon has produced a series of illustrations created from pencil sharpenings. A pencil also acts as the holding device for the product descriptor and colour indictors are the shape of the hexagonal cross-section.

    Ronald Stern, managing director of Snopake, says, “The Snopake team briefed Falcon to bring personality to the range and in this they have excelled”.

    The range will be available online and in stores from April 2015.


  • Agency: Hesten Creative Agency
    Project Type: Produced, Commercial Work
    Client: Travi Altaya
    Location: Altai region, Russia

    The history of medical herbalist Timasheva Alla Ivanovna originates from 1993.

    Year after year, herbalist are picked compositions so that the herbs enhances the action of each other and effectively contribute to the improvement of the body. Preserving the fine tradition of manual collection in the Altai Mountains, the company offers high-quality, exclusively natural product of a pure heart.

    Our team created emotional package. In a series of 18 herbs for each herb we have drawn its curative blade of grass in his hand of experienced herbalist.


  • Agency: IndustriaHED™ Branding Studio
    Project: Branding, Package and Advertising
    Designer: Eduardo Duarte de Andrade
    Client: IndHed™ Brewing Co.
    Photography: Studio Conci
    Location: Porto Alegre, Brazil

    Our goal is to produce high quality beer for creative and out going consumers. Creativity and craftsmanship are the concepts behind the brand.



  • Agency: Selters Design
    Designers: Hege Mykkeltveit and Manuela Pacheco
    Art Director: Hege Mykkeltveit
    Strategic Director: Elisabeth Holter-Schøyen
    Copywriter: Kristian Strømme
    Illustration: Hege Mykkeltveit
    Photography: Julie Kristoffersen
    Project Type: Produced, Commercial Work
    Client: Tind Spekevarer
    Location: Oslo, Norway

    Jan and Gisle work at the Factory of Tind in Sunnmøre, Norway. Together with their team, they produce a range of cured meats with a twist. Selters Design has assisted them in developing the identity and concept for their new product: Salami sausages seasoned with exotic spices, for young adult consumers. The packaging, illustrations and website conveys Jan and Gisle’s down-to-earth approach to their craft.

    The project was shortlisted and eventually runner up in the genre Packaging: Food, Health and Housekeeping at the 2014 Visuelt awards.



  • Agency: BrandOpus
    Client: MOMA Foods
    Location: London, UK
    Project Type: Commercial Work

    Brandopus Make Oats More Awesome With A Redesign For MOMA

    BrandOpus has worked with MOMA, the home of the best grab-and-go breakfasts, to redesign their brand identity and packaging. The brief was to drive meaning and personality into the MOMA identity and create an ownable and distinctive packaging design, devised to support range extension and to allow the brand to achieve its exciting plans for growth. The new identity and packaging will launch in early April.

    With a shift in the brands retail focus, from bustling station forecourts to equally busy supermarket shelves, there was a need to build on the strength of the brand within its new competitive set.

    In response to the brief, BrandOpus have developed the identity to convey the idea of a fulfilling journey. From MOMA’s early beginnings under railway arches in Deptford, to a pitch in Waterloo station, the identity captures the journey of both the brand and the busy urban commuter.

    The bright, punchy colours that make the brand distinctive have been built upon to reflect the vibrancy of MOMA, whilst aiding navigation across the wide range of flavours at the shelf.

    Paul Taylor, executive creative director, BrandOpus, comments, “MOMA is a great brand that we could really relate to. The passion and ambition behind the business has made this project an exciting and fulfilling journey. We have high hopes that the new design will carve out an even more distinct space for MOMA at fixture and beyond.”

    Tom Mercer, founder of MOMA said of working with the agency, “It’s been a pleasure working with BrandOpus; throughout the whole process they’ve felt like one of the MOMA team.  They understood the brand straight away, injecting fresh perspective and really bringing MOMA to life across all our different pack formats.  The redesign has also helped to create a buzz amongst our customers, who can’t wait to see MOMA’s new look.  We’re so excited to see the packs on shelves… not long now!”

    The new look hits the shelves of retailers including Waitrose, Ocado, J Sainsbury, Boots, Tesco, WH Smiths Travel and Booths from April 1st.


  • Agency: Don't Try Studio
    Project Type: Concept
    Location: Paris, France
    Packaging Material: Paper

    A really personal and down to earth visual identity/packaging created for the most unique coffee in the world.

    Luwak coffee is the rarest and most unique coffee in the world. The coffee beans are digested and fermented by wild civets, called 'Luwak', before being collected by Indonesian farmers. I had the chance to visit one of those coffee plantation in Indonesia and to hear the incredible story process of the Luwak coffee.


  • Agency: L'Agence Daedalus
    Project Type: Produced, Commercial Work
    Location: Angoulême, France

    This new range comes to complete the Rum Clément offer. It fills the need of cocktail bars with a palette of new cocktail recipes that should inspire bartenders of best places.

    The range is composed of a white rum, an old rum, and a shrubb. For the latest, L’Agence Daedalus has created a distinctive and luxurious image on a premium bottle from Saverglass catalog.


  • Agency: 2yolk
    Managing Director/Co-founder: Emmanouela Bitsaxaki
    Creative Director/Co-founder: George Karayiannis
    Graphic Designer: Souzana Vandorou
    Studio Manager: Alexandra Papaloudi
    Account Manager: Stefania Papakosta
    Location: Greece
    Project Type: Produced, Commercial Work

    Dimitra is a newly established Greek company that creates beauty and well-being products based on organic St. John’s wort oil. From antiquity to the present day, St John’s wort has been known as a potent plant able to cure the human body and soul.

    When it comes to products that have an almost miraculous effect, we often use the expression “one drop is enough”. This phrase provided the inspiration for the creation of the company logo which was designed as a drop concealing the capital letter “Δ”, the first letter of the name Dimitra, the ancient Greek goddess of agriculture.

    In each one of the Dimitra products, the logo accommodates a unique visual of a retro, almost nostalgic, flower illustration: the bright, yellow flower of the Hypericum Perforatum plant is intertwined with the flower of the blended essential oil (lavender, rose, birch, etc.). Equally varied is the typography, with the colour of the font corresponding to each of the secondary herb-ingredient.

    Through the design of the DIMITRA brand, we intended to establish the values of a company that not only creates its own products, but also cultivates the oils it uses. Featuring an almost "Doric" design, the packaging reflects the eco-friendly character and holistic philosophy of the Dimitra brand and its products.


  • Designer: Shanti Shiue
    Project Type: Student Project
    Location: Los Angeles, USA

    Vive, a gardening starter kit by Burpee, introduces a new way of gardening with simple steps. The bucket provides all utensils needed for entry level gardening experience: seeds, fertilizer, rake, shovel, measurement and label.

    The challenge while designing this project is to design a whole set of beginner tools for child into a minimal form, and is to reduce waste and cost.

    The unique shape of Vive is inspired from tool bucket that can be easily carried by a child and associate with them spontaneously. The imagery on the side of the Vive packaging helps consumers recognize the type of seeds, and the multiple usage tool is attached as a handle.