• Creative Agency: Sophia Georgopoulou | Design
    Photography: Marios Theologis
    Project Type: Produced, Commercial Work
    Client: Home by Nature Co.
    Location: Greece

  • Creative Agency: JOHNAPPLEMAN
    CEO and Art Director: John (Juan Manuel Domínguez)
    Project Type: Produced, Commercial Work
    Client: Bodega Pagos de Indalia
    Location: Almería, España , Spain

    We raised a wine label to tell something about their development and to maintain the values ​​of classicism and elegance in their design. With the design was intended to count as the grapes are collected and treated in a traditional way by this winery . The figure is composed of two mules and men pulling them as actors and real scenery Padules, Almería village where the winery resides.

    The silhouettes are real. Anecdotally we use to tell our client as the protagonist.

  • Designer: Meredith Niles
    Project Type: Student Project
    Location: Chicago, IL, USA

    My re-brand of Tito's Handmade Vodka it intended to combine several of the brand's characteristics. It's premium, hand-crafted, and intrinsically tied to Austin. I kept clean lines, created a simple abstraction of the Texas flag as a new brand element, and featured an aerial map of the city for the craft box exterior. I kept the orange and navy brand colors, so as not too deviate to far from their current look.

  • Creative Agency: theEight
    Project Type: Produced, Commercial Work
    Client: KSF
    Location: Seoul, South Korea

    The client's company is famous for their honey products, and they wanted to upgrade their design as premium and qualified design.

    Each product didn't have same look and feel, so we came up with the right colors for each product and used as our concept.

    We had to think about when the products are displayed on the shelves; we wanted to grab the customers attention by its' colors which is delicious and juicy.

  • Creative Agency: Aihetian
    Project Type: Produced, Commercial Work
    Location: Beijing, China

    With the modernisation of mainland China, the design of the packaging also need to catch up with the times. Designed with the unique and creative thoughts of merging the oats with alphabets and also the shape of the wheats, the packs became an instant hit on the shelves.

  • Creative Agency: Pearlfisher
    Project Type: Produced, Commercial Work
    Location: London, New York

    Pearlfisher designs Caskmates – a new Jameson whiskey aged in beer barrels

    Pearlfisher designs Caskmates – a new premium Jameson whiskey aged in stout-seasoned casks. Jameson has collaborated with Franciscan Wells Brewery to create this innovative and brave new concept that brings a new level of craft, collaboration and engagement into the Jameson portfolio. The project consists of creative strategy, naming, tone of voice, identity and packaging design.

    Jack Hart, Pearlfisher Senior Creative Strategist, commented “Our objective was to bring an element of discovery, diversity and intrigue into the Jameson portfolio by championing the craft and collaboration at the heart of this project. In order to achieve this we embraced the creativity, philosophy and progressive nature of craft beer, bringing its modern and positive principles into the Jameson brand.”

    The naming platform itself had to be powerful and evocative and create standout in bar environments whilst helping consumers immediately get to the heart of the story.

    Caskmates was born. Using Jamesons’ storytelling heritage, the new name champions both the journey of the beer barrel and thus, the flavour it imparts, and the reciprocal relationship between brewer and distiller. It communicates the coming together of like- minded souls and highlights the shared passion, love of craft and taste which is what creates this exciting new liquid.”

    Sarah Cattle, Pearlfisher Creative Director, commented “Our design challenge was to treat craft in a contemporary way so it did not feel fussy or old fashioned. The new Caskmates identity, design and voice echo the new principles of craft we see in beer and bring more experimentation, character, flavour and depth into Jameson, inviting consumers to think more deeply about what they’re drinking by creating a sense of discovery.”

    In this instance the black and cream colour palette brings out the richness of the stout cues and the interlocking line between the two echoes the relationship between brewer and distiller.”

  • Creative Agency: Pavlov's Design
    Client: Ltd “Elita Hleb Service”
    Location: Russia

    Trade mark “ Tomin Hleb” – modern private bakery

    Trade mark rebranding

    – development of the foundation of the brand;
    – development of the brand architecture;
    – development of the new system of visualization and redesign for all trade lines of the products;
    – design and makeup more then 45 SKU;
    – marketing and advertising support while start up of the trade mark;

    The project started one year ago from the goal to update the logo and to develop the unified visual image for trade mark “Tomin Hleb”. As a result it turned into the full rebranding for the trade mark causing further changes.

    It is a small production since 1992, well known by its tasty bread.

    As a basis the image of the modern home bakery where careful and hospitable owner controls the high quality products passing them straight to the shop was taken.

    “We are producing bread in the small bakery using only natural Russian components and deliver it to the shops so that you could enjoy the taste of our baking. We are gathering recipes from all over the world. Our bakers are talented, with magic hands! Our goal is to please you with the most tasty and healthy products. We love our job and share this love with you. Our bread is tasty as it was made with love and care.

    Working with brand architecture the range of products was changed as well. Now all the products are divided into categories which are convenient for traders and final consumers. Product lines are the following: “ Klassika”, “ Source for health”, “ Russian recipes” and also confectioner’s line.

    Each line possesses style making elements distinguishing it from the others. Design of the wrapping was made with the emphasis on the peculiarity of the concrete product, having its tasty legend. The logo is not playing the main role any more but preserves notable. The main visual elements, uniting all the lines became original illustrations, made by hand fonts and general composite style. The brand changed totally. The main goal which our agency achieved during the work was – to separate this brand from the competitors on such an overpopulated market and to bring the main value of it – bread straight from the modern home bakery, from careful and professional hands.

  • Creative Agency: JOHNAPPLEMAN
    CEO and Art Director: John (Juan Manuel Domínguez)
    Project Type: Produced, Commercial Work
    Client: Bodega Pagos de Indalia
    Location: Almería, España , Spain

    We create a label for wine cellar with a story. We use a real story of the winery for inspiration in creating the wine name and image Goat & The Boot .

  • Creative Agency: Kurppa Hosk
    Client: Ninjaplast
    Location: Sweden
    Project Type: Produced, Commercial Work

    Ninjaplast is a new cling-wrap brand in the Swedish market. The product was developed based on the insight that plastic wrapping is often hard to handle. In order to stress this important product feature, Kurppa Hosk was assigned to create a new visual identity and a strong package design for Ninjaplast. A quick overview of the product category revealed that virtually all cling-wrap brands looked very similar. They all used bright colors in their package designs, along with images of food. Kurppa Hosk chose to break the category tradition and work with a single-color box – in black. The main product feature was emphasized through clear messaging and illustrations in white. And the new logotype (with its somewhat mystifying ninja symbol) helped place further focus on the unique cutting blade. The result is a package design with strong differentiation in the product category. A kitchen item that consumers want out in the open rather than tucked away in a drawer.
  • Written by Mark Chapman, the Sales Manager for UK based custom and bespoke packaging specialists, Project Packaging.

    With Christmas just around the corner, toy makers are pulling out all the stops to ensure their toys are at the top of every child’s Christmas list.

    So how are manufactures making their toys stand out on the shelves? One technique is packaging – and they’re making the exterior just as exciting as the contents.

    Here are ten of the best toy packaging designs we’ve seen this year.

    1. Lego – augmented reality box
    Image Credit

  • Designer: Hessler Ho
    Project Type: Produced, Commercial Work
    Location: China

    Tea ceremony set used in the Chinese tradition of serving tea to the parents and elders. Each pack is carefully wrapped in the traditional Chinese red wrapper with a touch of modern in the creative of the logo with English word "love" merged with the Chinese word "happiness".

  • Designer: Bre Cain
    Project Type: Student Project
    Location: Salt Lake City, UT, USA

    This project was created in my 3D design class. We had to create packaging that was outside of the box. I decided to design whiskey packaging that opened up like a whiskey barrel case. I wanted something clean and modern yet rustic. My target market was mainly men age 25-30.

  • Designer: Otto Kušec
    Project Type: Student Project
    School: University of Zagreb, Faculty of Architecture, School of design
    Location: Zagreb, Croatia

    Lightbulbs turn dark into light and make our sorroundings clear and easy to navigate. They are an aid, a tool which a human uses to easily navigate space, so as an object they symbolise something pure, light, good ideas, clear thoughts and a positive attitude. The packaging should convey this message.

    The problem which the existing packaging creates is the buyers confusion, it overwhelms the buyer both visually and information-wise. My solution to that problem is through pictograms, which display only the neccessary information clearly and avoid the need for big blocks of text.

    Additionally, eco-friendly products call for changes in packaging materials; the paper is now recycled, and the only color in print is black, used sparingly but still giving the packaging character and keeping it visually interesting.

  • Creative Agency: JOHNAPPLEMAN
    CEO and Art Director: John (Juan Manuel Domínguez)
    Project Type: Produced, Commercial Work
    Client: Bodegas Rubio
    Location: La Palma del Condado, Huelva, Spain

    Packaging Design for Bodegas Luis Felipe Brandy Rubio.

    The flagship brand LUIS FELIPE requested our services for the renovation of its flagship product, the Gran Reserva Brandy LUIS FELIPE.

    We started a packaging with ample room for improvement. The product appearance and was recognized for several years and represented the brand image .

    We set a modern design but retain the classic values ​​of the source.

    The design comprises all realized packaging which includes the designing of the bottle, the product logo and the two types of presentation; the outer case and the canister.

  • Creative Agency: Sciencewerk
    Design Director: Danis Sie
    Illustrator: Roby Dwi Anton
    Location: Surabaya, Indonesia

    For Danis & Tiara Wedding Event. The Rabbit mark inspired from their Chinese zodiac. and the illustration is telling their 8 years journey. Featuring all of the couple's lovely pets: Jacob the Cockatoo, Grey the Cat, Mowgli the Dog, Guppy the Guppy, Hex Torment Anion Kation the Hamsters. Design Director: Danis Sie / Illustrator: Roby Dwi Antono / Print & Paper: Cottonville

  • Creative Agency: Sciencewerk
    Sketch: Erwan Priyadi
    Illustration: Roby Dwi Antono
    Location: Surabaya, Indonesia

    Organic rice packaging project for Panino illustrating the city of Banyuwangi. Panino works together with local farmers to produce high quality organic rice, cultivated from one of the best agricultural lands in Indonesia, Banyuwangi and uses seeds of local varieties that are developed and planted using System of Rice Intensification (SRI) method and Jajar Legawa to yield rice with better nutrient content. Packaging conceptualized, designed at Sciencewerk Studio by Adji & Danis , Sketched by Erwan Priyadi, Illustrated by Roby Dwi Antono.

  • Designer: Konrad Sybilski
    Project Type: Produced, Commercial Work
    Location: Warsaw, Poland

    Founded by tea lovers of Beijing, 东西茶事/Any Tea is a modern Chinese brand for people seeking high quality products. It is made from selected fine tea from all over the country.

    Social nature, the need to share finer things with others, is one of main values represented by this brand. 'Sharing' became the base idea for the entire identity, starting with the logo. Apart from logo design, my role was to create the whole brand including packaging, identity elements, brand manual, gadgets and website design.

    The heart of the design was the packaging. I decided to create a unique pattern for each type of tea. Each pattern is based on a metaphor or specific quality describing the character of each tea. The green has a 'Tree shadow' motif because of its refreshing character; the white, a 'Feather' because of its very light taste. The yellow has a 'Sun' and Pu-erh an 'Emerald', etc. The patterns aren't obvious; they’re more like a fleeting impression. Like the good times you want to share.

  • Creative Agency: CENTERSPREAD, Pakistan.
    Photography: Daniel (Goornong Estate)
    Project Type: Produced, Commercial Work
    Client: Goornong Estate - Virgin Green, Australia

    Australia is a land which is rich with all types of oil. It’s always difficult to create brand visual identity via its label and packaging for a food category product such as extra virgin olive oil.

    Our task was to create distinct visual brand identity by designing label and packaging that suit those unique Lirica bottles.

    Our challenge was to keep it really elegant and simple yet give it a premium look.

    Since the product belongs to Aussie land, therefore Green and Yellow color theme was incorporated. Subtle use of Natural graphic elements for organic virgin olive oil has made this label look aesthetically pleasing, balance and yet rich and elegant.

    Sleek, elegant and stylish fonts were used to display the premium feel for product name, flavor profile and its unique selling proposition.

    The product label and packaging altogether showcases the surreal nature of premium organic extra virgin olive oil with finesse and luxury written all over it.