• Design Agency: RSC Estudio
    Project Type: Produced, Commercial Work
    Client: Oleo Viana
    Location: Baeza. Jaén. Andalucía. Spain
    Packaging Contents: Extra virgin olive oil
    Packaging Materials: Glass and paper

    Juanito & Luisa, a story of love, sacrifice and work

    Juanito’s Restaurant is one of the most renowned Andalusian restaurants and, without any doubt, it all is thanks to Juan Salcedo Lorite, Juanito, who left us in 2004, and Luisa, his widow.

    Many respected and admired personalities can be counted amongst those who have enjoyed Juanito’s recipes, whose legacy is now kept alive by the second generation, his sons Juan Luis, Damián and Pedro.

    But Juanito’s world is not only about superb meals, it is also about a superb Extra Virgin Olive Oil, the other confessed passion of Juanito Salcedo, which is still produced in the family-owned olive groves and pressed in their own oil mill: Viana.

    To honor this inspiring married couple, RSC Estudio has been committed to designing and producing the packaging of a special edition of their family reserve extra virgin olive oil production.
    “Juanito & Luisa, a story of love, sacrifice and work”

    This work has his heart in the most representative portrait of the couple which is placed in a prominent spot of the restaurant and shows the two in the 50’s. We have interpreted this image by means of a simplifying illustration which intends to show how you can build successful life stories from humbleness, simplicity, love and hard work.

    We have dressed this bottle with 120 gr. Inspira Purezza by Fedrigoni.


  • Desiger: Dora Szabo
    Project Type: Concept
    Location: Hungary
    Packaging Contents: Dairy-produce, Snack

    When I saw these jars in a store, which were actually orange jams, I knew immediately what to do with them. My choice was a premium organic yogurt brand which is made by hand including the yogurt and the fruit puree also. The logo is a calligraphy and the sun and clouds symbolize the sunny pasture, from where the happy cows are. The top of the jar has made by swirl paint, which is a very complicated and complex thing but the final result is a beautiful and unique design. When I painted the tops the inspiration was when we mix together the fruit jam with the yogurt and it looks so marbled. My aim was to create an unique design which looks good on the shelves of the shops or in your refrigerator.


  • Design Agency: ByVolume
    Project Type: Produced, Commercial Work
    Client: Brewfist
    Location: London, UK
    Packaging Contents: Beer

    CHALLENGE
    Brewfist is one of the fastest growing Italian breweries, making contemporary craft beer styles that aim international. They developed a modern lager for the UK market that needed a distinctively Italian look and feel.

    SOLUTION
    Create a strong name and visual world that immediately links to Italy. The name La Bassa reflects at the same time the Pianura Padana area where Brewfist was born, the bottom fermentation typical of this style of beer, the iconic Presa Bassa (drop bars) on a bicycle's handlebar made famous by cycling hero Marco Pantani. The entire label mimics the popular Gazzetta Dello Sport newspaper, with its iconic pink colour, striking headlines and column layout. The front illustration draws inspiration from the Futurism movement and its concepts of dynamics and modernity.

    RESULT
    The beer and label have immediately impressed the foreign distributors and already opened up new export options in the US, Chinese and Japanese markets along with the UK one.


  • Designer: Adamantia Chatzivasileiou
    Project Type: Concept
    Location: Athens, Greece
    Packaging Contents: Earphones
    Packaging Materials: Plastic, hard paper

    Music is a powerful form of expression, which has led many of its genres to the development of truly unique visual identities. The design of the 'Vibes' packaging enables the consumer to express hers and his own unique style when choosing earphones.

    Five artists coming from five music genres were selected (Lady Gaga - pop, Mick Jagger - rock, Iggy Pop - punk,
    Ozzy Osbourne - metal, Snoop Dogg - rap) who are not only iconic representatives of their respective genres but who have also left their mark through their distinct aesthetic and eccentric characteristics of their personality, rendering them 'cult figures' of the music industry.

    The area of their 'eyes' is where the earphones are attached while in their 'mouth' there is a special slot around which the earphones' cord can be wrapped, giving the opportunity to the buyer to continue using the package as a storage box. The 'fun illustration' elements which characterize the different package designs are meant to express each artist's personal musical identity. Lastly, the package is placed in a plastic exterior for its commerical availability.


  • Agency: Why? Brand Design
    Project Type: Produced, Commercial Work
    Client: LUX
    Packaging Content: Self foaming body wash
    Location: Singapore

    The Challenge:
    The LUX Global Team presented WHY Brand Design with a mission: create an inspiring new 3D and 2D pack design for their ‘Plush Shower Fragrance Mousse’, a self foaming body wash. Our brief was clear, we needed to communicate 3 key messages; femininity, premium quality, and indulgent luxury.

    The Solution:
    We knew that the Lux perfumed self-foaming body wash, would be a treat for women making them feels luxuriously soft and pampered and we had to ensure that the packaging gave the same feeling.

    We designed the shape of the bottle to give a bold, impactful yet elegant look. The sleek black design oozes sophistication and the visually striking label immediately signifies exclusivity and luxury.

    We choose the Peony flower pattern because of its deeply lobed petals and large fragrant, flowers. With their lush foliage and full rounded bloom, peonies embody romance and sophistication. It cues the floral explosion releasing a profusion of blossoming flower scents and beauty – and the pleasure that comes with it. This helps create a true feminine experience which lasts not only during the shower but long after.

    For this range Lux partnered with world-class perfumers, Violet Ghaemi, Stefangus Agung Nugroho, Francois Raphael Balestra and Odlle Bongi, who customized five unique luxurious scents, one for each of the five variants using the finest ingredients.

    The Final Product
    We at WHY Brand Design believe we have created an elegant, sophisticated and feminine design in the ‘Plush Shower Fragrance Mousse’ that will perfectly compliment Lux‘s brand positioning of fine fragrance; developed a pack design that will appeal to existing and new consumers looking for a lavish experience; and successfully differentiated from the core range by creating a premium look and successfully differentiated across variants.





  • Design Agency: Bratus
    Location : Ho Chi Minh, Vietnam
    Paper Artist: Ton bui
    Art Direction & Cameraman : Jimmi Tuan
    Film Editor: Khoa Nguyen
    Photography: Eric Huynh
    Project Type: Produced, Commercial Work


    Tet is an important holiday in the year of Vietnamese (Vietnam lunar new year ). Nowadays, the atmosphere is modernized and no longer converse a traditional flavor of the Tet old day. That is why we made the "Tet Viet” poster.

    Our inspiration is come from a nostalgia which is belong to traditional symbols of the cultural Tet Vietnam as apricot, peach flower, fruit tray, rice cakes, lion dances, fireworks and banana leaf.

    Firstly, we were start working with a very first idea sketches and exploring concepts then made entirely by handcraft on paper art material and natural color.

    We spent 12 days for the process and complete the work included the poster handcraft, getting cards and packaging. Beside that, the old 70-80 century fontstyle also was exploited and reformed for the “Tet Viet” typeface.

    Secondly, in the very specify getting card pattern, we use a banana leaf become a core inspiration - it is a familiar image in the cultural closeness Vietnamese.

    Finally, we believe and desire to create a passionate poster as a Tet holiday’s gift which inspire a community contribution to preserving the cultural identity through the art form of an intimate paper craft.



  • Design Agency: UPRISE
    Project Type: Concept
    Location: Moscow, Russia
    Packaging Contents: Alcohol
    Packaging Materials: Glass, paper

    Branding agency UPRISE has developed "Chateau Grishenki"

    "Chateau Grishenki" is a series of original distillates and liqueurs, produced according to the traditional recipes of private winery in the countryside not far from Moscow. Naturalness, rich palette of flavors and good quality can satisfy the most demanding connoisseurs.

    Design had to convey environmental, uniqueness and originality of the product. In this project has been developed a complex graphic design of the brand - the mark of the logo, design concept of the label, gift wrap, and set of six bottles "Picnic bag".



  • Designer: Roger Dario
    Project Type: Produced, Commercial
    Client 49th Parallel Coffee Roasters
    Packaging Content: Coffee Beans
    Location: Canada

    Premier Direct Trade Coffee Purveyor Unveils Redesign

    Today, North American direct-trade coffee company, 49th Parallel Coffee Roasters, has unveiled a new brand mark as well as a wholesale and retail-facing redesign, ranging from bags to labels and mugs to cups.

    A year-long collaborative process between 49th Parallel Coffee Roasters and designer Roger Dario (Google, Cartoon Network, Bench), the redesign is an update of the brand’s clean and consistent look that marks its evolution from a popular regional direct-trade coffee purveyor to a North America-wide brand, available from coast to coast in both the United States and Canada.

    “Our main goal was a cleaner line art style to highlight the ‘49’ in our name — which refers to the longest unguarded border in the world, between Canada and the United States,” says 49th Parallel Coffee Roasters founder, Vince Piccolo. “We wanted to recognize and capitalize on our ongoing expansions on both sides of that line and so we chose a straightforward, mercantile look for our primary mark.”

    “In designing the bag we wanted the packaging to look contained, like everything was in it's right spot,” Piccolo continues. Label placement and vertical running text create a frame space around the primary mark and that same concept is used on the back of the bag as well, to create a unified whole.

    “However, when it came to redesigning our mugs, we wanted something more playful,” Piccolo says. “The new diamond branding captures the excitement and beauty of the coffee farms and grower families we partner with to produce our coffee.”

    On the new mugs, available for sale online and in partner cafés across North America, coffee beans and coffee leaves create a floral pattern against 49th Parallel Coffee Roasters' signature blue background. “The blue wasn’t going to change,” says Piccolo. “That was the colour of my first Bianchi bicycle and will always be a part of the brand.”

    Redesigned bags, cups and mugs are currently available at select café and restaurant partners and online, and will continue to be rolled out in the coming months.



  • Design Agency: Buddy
    Creative Partner: Mark Girvan
    Project Type: Produced, Commercial Work
    Client: Wiltshire Chilli Farm
    Location: Wiltshire, England, United Kingdom
    Packaging Contents: Chilli Sauces, Hot Sauces, Chilli Jams, Grinders
    Packaging Materials: Glass Bottles and Paper labels

    Our first meeting with the guys from Wiltshire Chilli Farm was on a garden bench in a field of poly-tunnels with the wondrous variety of the fruits of their business growing within. Their passion for their products from source to sauce was immediately apparent.

    The ‘Fearless Flavour’ brand essence we created was borne out of their search for new chilli varieties and their ambition to use, experiment and innovate with these to create new products to add to their ever-growing portfolio. The Wiltshire Chilli Farm recipes range from sweet to spicy to smoky to fruity and from a ‘heat’ perspective from mild to wild not just eye-wateringly hot.

    Referencing the symbolic nature of a super hero badge the chilli ‘W’ icon heros the core of their business and represents the fearlessness of Wiltshire Chilli Farm’s approach to chillies and their products.

    This is graphically supported with a utilitarian, hero—agency documentation feel across the labels and outer packaging.

    On additional marketing materials we used graphic, comic book style illustrations of the products and for new product launches we created super-hero teaser posters to build intrigue and excitement.



  • Design Agency: Pagà Disseny
    Project Type: Produced, Commercial Work
    Client: Grimau De Pujades, S.l.
    Location: Sant Miquel D'olèrdola, Barcelona, Spain
    Packaging Contents: Cava
    Packaging Materials: Sleever

    Small bubbles with toasted almond notes that rise at the top of this Gran Reserva Cava Grimau.


  • Designer: Gediminas Medžiaušis
    Project Type: Produced, Commercial Work
    Client: ASAPSKINNY
    Location: Vilnius, Lithuania
    Packaging Contents: Tea
    Packaging Materials: Paper

    Packages made for ASAPSKINNY detox herbal tea. Two different tea tastes and actions.

    Minimal and simple designs with icons helps you to choose right tea rapidly.



  • Designer: Marie Valencia
    Project Type: Student Project
    School: Daedalus
    Tutor: Simon Barnett
    Awards: Starpack Student Awards 2014 (Gold Winner), DS Smith Packaging 2nd Prize Sponsored Award
    Location: Auckland, New Zealand
    Packaging Contents: Tea
    Packaging Materials: Corrugated Board, Cotton, Wax



    The brief was to create a more cost effective, environmentally conscious and visually appealing alternative to the existing package.

    To answer this, I used corrugated cardboard to replace metal, plastic and other material excesses. This employs creative folding, scoring and etching techniques to showcase the final design solution. Sealing wax and organic cotton threads further support an environmental conscious outcome.

    There is no printing involved however the boxes can adapt to more conventional finishing and folding practices, such as printing rather than etching and folding rather than scoring.



  • Design & Illustration: Kuocheng Liao
    Co-design & Package Design: Midnight Design
    Client: Taipei Rapid Transit Corporation
    Product Photographer: 李阮修
    Project Type: Produced, Commercial Work
    Location: Taipei, Taiwan

    Brief
    To celebrate the 20th anniversary of the Taipei Metro system, this One-day Pass Ticket design features 20 unique city images, in which 20 Taiwan macaque monkeys are looking for celestial peaches. In Taiwanese culture peach represents longevity and 2016 is the Year of the Monkey according to Chinese zodiac.

    20 Taipei city spots, depicted in a semi-abstract style with minimal forms and vivid colors, reflect the lively and bustling atmosphere of Chinese New Year.



  • Design Agency: 2S Global Design
    Creative Director: Sophie
    Project Type: Produced, Commercial Work
    Client: Virginie Taittinger
    Location: Paris, France
    Packaging Contents: Champagne
    Packaging Materials: Cartons

    For VIRGINIE T., her own brand of exceptional mature vintages, Virginie Taittinger was looking for a visual identity and packaging that would be consistent with the two key values of her House:

    Innovation - which is reflected both in the way the champagne is made and in its exclusive distribution via the website of the brand. Traditional ancestral know-how - which is so specific to great champagnes

    Classical motifs in a Second Empire style have been livened up by bright colours that reflect the modernity of the packaging innovation: a case that turns into a champagne bucket and can hold chilled water for several hours. Thanks to thermochromic ink, the VIRGINIE T. marking at the back of the bottle changes from white to red when the ideal serving temperature of 8°C is reached.


  • Design Agency: Wedge & Lever
    Project Type: Produced, Commercial Work
    Client: Hurley
    Location: Costa Mesa, CA, USA

    Before production of View From A Blue Moon (an action sports film starring John Florence) began, we knew that a print piece would be just as critical to the project’s success as the film. A plan was developed to have photographers on hand to meticulously document every moment of the production process. Between these photographers, John Florence’s personal images, and terabytes of 4K footage to pull framegrabs from, there’d be more than enough visual content to create the in-depth documentation of the three-year project.

    When production wrapped, nearly 50,000 images were cataloged. After three rounds of photo editing, we got the image selects down to a much more manageable amount: 2,000. These selects ranged from decades-old family photos to RED framegrabs shot from helicopters flying over desolate stretches of African coastline. We then collaborated with CR Stecyk III and the Hurley team to craft the written content, which ranges from unguarded interviews with the cast and crew to long-form essays.

    It was crucial that the book and film felt like extensions of one another. For the look and feel, we extended the black-on-black aesthetic common throughout the film’s branding and focused on specialized printing techniques to instill a perception of understated sophistication. The book’s content structure mirrors the film, with each chapter identified by its starting timecode of hours, minutes, seconds, and frames.

    The entire book production process, from concept to final product in hand, was nine months. We had countless internal rounds of design and editing before presenting the nearly-final product to John Florence, Blake Vincent Kueny (the Director), and the Hurley team. From there we made our finishing touches before working closely with the factory to move into production. The final product is something that we hope exists on a bookshelf for years to come.



  • Designer: Damien Poeymiroo
    Project Type: Student Project
    School: ECV Aquitaine
    Course: Identité visuelle
    Tutor: Arnaud Lacoste
    Location: Bordeaux, France
    Packaging Contents: Pink wine
    Packaging Materials: Paper

    "Bordeaux Rosé" is a brand of rosé wine sold in France.

    My project is based on the discovery of the city by the bottle. The city is divided into eight districts, each with a logo referring to the architecture or places of this area.

    The bottle is packed in a city map on which the buyer can find the different parts of the city. On this city map, we find the most famous places in the city (places, parks, gardens, streets) but also some more unusual and less known place.

    The objective of packaging is to discover the city, offering people to go with friends in the best places in town to enjoy their bottle of "Bordeaux Rosé".



  • Designer: Andreu Zaragoza
    Project Type: Produced, Commercial Work
    Client: SiliconeArtz
    Location: Barcelona, Spain
    Packaging Contents: Tattoable silicone arms
    Packaging Materials: Cardboard

    SiliconeArtz is a company that manufactures human body silicone reproductions intended to tattoo practice and exhibition. The packaging is designed for transport and protection, but it's specially useful as a frame to expose the artworks inked in the synthetic skin. The frontal opening let us open a window so the piece inside the package can be shown and keep stable and protected at the same time.


  • Design Agency: twomatch!
    Project Type: Produced, Commercial Work
    Client: Thessaloniki Greece
    Location: Lakoma, Chalkidikis, Greece
    Packaging Contents: Wine
    Packaging Materials: Paper and Glass

    Ktima Iatridis is a new winery with three young oenological in Lakoma Chalkidikis in Greece

    Youthful design series of semi-sweet wine with the title TREIS (3) . In the public mind and the distribution points (restaurants - winebar) created a label with minimal basic element perforated 3. The contrast of special paper with the exposed surface of 3 feels like a variable component changes while the wine consume.



  • Design Agency: Estudio Piorno
    Project Type: Produced, Commercial Work
    Client: Faúndez Gourmet
    Location: Zamora, Spain
    Packaging Contents: Boletus Edulis
    Packaging Materials: Paper, Steel

    Faúndez gourmet presents a new image for Boletus Edulis conserved in olive oil. This variety is for Spanish gourmet experience.

    The design is adapted for three different products in the same style.


  • Design Agency: 43'oz
    Designer: Alex Kodimsky
    Project Type: Produced, Commercial Work
    Client: Sodiko (Belgium)
    Location: Moldova

    Redesign of “Kentucky Jack” bourbon

    One of the famous Belgium company “Sodiko” has contacted design studio 43’oz for label redesign of bourbon “Kentucky Jack”. As the old design has gone out of date the task was focused on modern restyling of the product look.
    In a new design we’ve developed an idea of using one of the present illustrations turning it to the key visual of the renew product. We’ve added the tabular zone, which is typical for classic performance of a given product category.

    Label design is performed in a light scale and stands in contrast with the colour of a drink.


  • Designers: Jone Miskinyte and Ineta Plytnykiene
    Photographer: Greta Gedminaite
    Project Type: Concept
    Location: Vilnius, Lithuania
    Packaging Contents: Jewellery
    Packaging Materials: Paper

    “Pusės Pusė” - is love story inspired jewellery line, meticulously created as a wearable conversation piece. Clear and minimalistic talismans look similar at a first glance, but they are all unique- telling a different Vilnius City love story. What magic tale? - a secret subtly revealed on the side of the talisman: where an etched story symbol appears. During the day they are filled with light, awaking at night - as they begin to shine. “Pusės pusė” - a jewellery line created for a stylish city culture enthusiasts, who cherishes their history.



  • Designer: Quintin Caldwell
    Project Type: Student Project
    School: Chicago Portfolio School
    Course: Branding
    Tutor: Graham Ebetsch
    Location: Chicago, United States
    Packaging Contents: Peanut Butter
    Packaging Materials: Plastic Jar

    The purpose of this rebrand was to elevate Peter Pan, an American peanut butter staple since 1920, beyond its food safety transgressions for good. Though the brand's issues occurred almost a decade ago, the Peter Pan website still makes direct reference to them on it's homepage and many grocery chains have yet to place their products back on shelves.

    And so an effort was made to revamp the brand, implementing a hand lettered style in the logo that triggers both nostalgia and modernity. The succinct icon system uses recognizable shapes from the classic Disney film, which Peter Pan Peanut Butter has made direct connections with. Like the never-ending feud between Captain Hook and Peter, playful type illustrates the dichotomy of the brand's world and allows the labels to dive deeper into the timeless magic of Peter Pan. This depth can also be seen in each label's layers, from the active silhouettes above the logo to the shadowed scenes running along the packaging's bottom edge.



  • Design Agency: Kidstudio
    Illustrator: Stefania Pelliccia
    Photographer: Stefano Casati
    Project Type: Produced, Commercial Work
    Location: Florence, Italy
    Packaging Contents: Beer, Olive Oil
    Packaging Materials: Hard Paper, Glass

    Beer has taken on a new life. The craft product par excellence, it has now become another of the countless jewels of Italian style. Made by a countryside, esquisite Master Brewer in Tuscany, the beer from Le Selezioni de La Bottega can now be found and tasted at the renowed restaurants, in exclusive. Two flavours, the archetypical Blonde (Bionda) and Blanche (Weiss/Bianca), with the design that made La Bottega world famous. This time, with a guest: the Chimera of Arezzo, one of the great masterpieces of pre-Roman Tuscany. An ancient beast, surveying and representing the eternal grace of our land.

    Olive oil is the perfect representative of an entire culture. In Italy, oil can change from region to region, from town to town and from hill to hill. There is no thing like an “Italian oil”, as every farmer produces his own and does it in a peculiar, recognizable way.

    The one from Le Selezioni de La Bottega is among the most intense and flavourful Tuscan oils.

    Tasted and chosen directly by Michelin-starred Chefs Gasbarro and Airaudo, it needed the same care as any other part of La Bottega affair.

    Sold in elegant and minimalistic tubes, it can be bought exclusively at the Restaurants and is used on daily basis as dressing or as tasting device.



  • Design Agency: Swop
    Project Type: Produced, Commercial Work
    Location: Athens, Greece
    Packaging Contents: Calendar
    Packaging Materials: Printed Paper

    The DIY Swop dodecahedron Calendar comes in two parts that are assembled without the use of glue. It forms a dodecahedron, with a month in each side of the actual solid.