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Designer: Luca Patkós
All plantations of the Figula Winery lie in a nature reserve that belongs to the Balaton Uplands National Park. The winery has to take care of the natural values as they produce their wine. I wanted to emphasize the beauties of nature and to give a little ‘balaton mood’ to the label, so I visualized the most typical animals of the Balaton Uplands National Park: a dragonfly, a European mudminnow (a species of fish) and a grass snake. The three animals are represented on the label as pictograms, magnifying the part of their body that provides the texture on the label.
Designer: Federico Parra and Tatiana Gómez
Ajá is a confectioners handmade stamp founded by a grandmother from the Colombian Caribbean coast. Before becoming a brand, Mama (as her relatives and close friends call her) gave all her delicious jams and sweets at Christmas until the moment people started doing commissions and jams became her business. From that moment we started working with her developing the concept of the name and image of Ajá. The name came from a research we did with friends and relatives of hers that highlighted her habit of answering whatever she is asked with the characteristic "ajá " from the coast.
In addition to her exceptional culinary skills, she spends her time on other handicrafts like cross-stitch from which the artwork style is derived.
Agency: Marx Design in collaboration with Fracture
Country: New Zealand
Inspired by the legendary lager beers of the Indian sub–continent, Vonu Eight is an extra strength, crisp–tasting beer made with pure tropical rainwater in the Fiji islands, with 8% Alcohol.
"Vonu Dina", a majestic sea turtle of the South Pacific was again used as the main image (as seen on their original brew "Vonu Pure"). The stark silver and black color indicates that it is a stronger beer in the line.
Agency: Dunlop Manufacturing, Inc.
President: Jimmy Dunlop
Creative Director: Joey Tosi
Art Director: Graham Shaw
Senior Designer: Justin Butler
Photographer: Mick Waller
Production Artist: Hank Alva
Country: United States
Dunlop’s Fuzz Face Mini distortion pedals are faithful reduced-scale reproductions of landmark late ’60s guitar effects used by the world’s top guitar innovators, from Jimi Hendrix to Pink Floyd’s David Gilmour and numerous others.
The packaging was designed to reference the original 1960s box designs, but with a modern twist. To create a bolder visual impact, we inverted the color palette of the original packaging and flooded ink on craft cardboard. We also color-coded the boxes to emphasize the round, candy-like "mini" aspect of the products that screams "collect 'em all!"
To convey the historically accurate nature of these products, we chose to print the packaging as it would have been in the ’60s—cheaply, using a single PMS color for simplicity and the Flexographic process to build in a level of distress to the ink impression on the paper. The Silicon and Germanium Fuzz Face Mini distortion pedals are the first releases of an ongoing product line.
Designer: Nicole Pannuzzo
Country: United States
With this project, I sought out to rethink toothpaste packaging. Colgate is one of the oldest and most recognizable brands leading the industry of toothpaste, however has not moved forward since the design of the toothpaste tube. For the first time, the toothpaste tube has been redesigned to collapse, making the mornings a bit brighter.
Country: United Kingdom
BrandOpus, a global strategic brand design agency, has partnered with Kingsmill, the UK’s fastest growing bakery brand1, to create branded packaging for category-changing product, Great White bread, which launches nationally this month.
As a nation we eat too much of most things, but fibre isn’t one of them. Popular culture tells consumers to, switch into healthier bread alternatives. But Kingsmill’s research shows that a large number of consumers are torn between their love of white bread and their desire to eat as healthily as possible. Acting on this insight the brand have developed Kingsmill Great White- a delicious soft white loaf with as much fibre as wholemeal
BrandOpus united with Kingsmill helping the proposition to take form. The result – a new product that makes eating white bread permissible again, allowing consumers to enjoy the great taste of white, whilst benefiting from the same amount of fibre as wholemeal. The launch will be supported by a £6.7 million marketing investment.
Kingsmill Great White launches nationally this month.
Agency: Butcher & Gundersen
Country: United Kingdom
Butcher & Gundersen collaborate with Marston’s Brewery and Manchester band elbow to create a new brand.
Butcher & Gundersen have developed the branding and packaging design for a new beer created by British band elbow in collaboration with Marston’s Brewery. This Golden Pale Ale session beer, branded ‘Charge’, is named after one of the tracks of the band’s newly released album ‘The Take Off and Landing of Everything’.
Briefed to echo the theme of the ‘Charge’ track – about an older guy in a bar full of younger people, reflecting on how his generation has paved the way for the younger generation – the design combines the heritage of the Marston’s Brewery, the spiritual home of British Brewing, through traditional black and white illustration, with the simple orange and black colours, and strong sans serif type to bring it into the modern day. The design has been executed across the beer label, pump clip, drip mat and bar runner as well as launch literature, website and trade adverts.
Zeffy Dougekou, Creative Director at Butcher & Gundersen said “We’ve really enjoyed the opportunity to work alongside such an iconic British band, creating a bold, graphic look & feel to help bring a contemporary edge to the Marston’s Brewery.”
Tom Lenihan, Marston’s Brand Manager adds “We are excited by the collaboration with elbow, they have a genuine passion for beer and we see it as a great way of reaching a different audience for our beers and the category as a whole.”
Designer: Rita Clemente
Rota das Cores is a project that comes in the academic context, as graduate project of Bachelor Design and Advertising.
Rota das Cores is the name that was given to sea voyages of the Portuguese in Brazil, at the time of discovery. This was the name chosen for the range of spices and giving mood to any conceptualization of the project.
All graphic design of the packaging revolves around the theme “travel”. The idea that is intended to convey is that all the spices come directly from their country of origin to the final consumer, with all its properties and benefits.
The glass was chosen for the conservation of spices for being a tough, practical and hygienic materials and each label is specifically made in accordance with the product that carries support, making known all their properties in a comprehensive way, as a full benefits of the drug they were.
For the exterior, the material chosen was the card, referring to orders coming from abroad, as all graphic communication that inspires us tickets.
Agency: Neo Group
Designer: Philippe Boulakia & Lior Lazarovitch
Iconix Research Laboratories is a new French-Israeli collaboration based on French expertise and latest Israeli developments in bio technology. The collaboration produced the Iconix - Premium Anti Aging Cosmetic Line, promising a quick "less is more" regime, Aimed at the high-end market.
To convey the promise of cutting edge technology and build credibility, we chose an ultra clean scientific and futuristic approach that was driven from the brand values of Innovation, sophisticated simplicity & luxury and on the bold brand promise: "Age is just a number".
The DNA structure was chosen as a leading element and was implemented on the packages as blind emboss giving a clean futuristic look that enhanced the cutting edge look & feel. The simple logo contributes to the "less is more" regime statement. The bio tech icon, made by combination emboss emphasizes the advanced technology gives the impression of scientific proof that helps build consumer trust.
Agency: LUNBERK GROUP GmbH
Designer: Peer Lindberg
Client: 2107 LABORATORIES GmbH
2107 is a cool and fresh premium lifestyle brand for underwear, sports stuff, intimate cosmetics and exciting sex toys.
The indestructible 2107 bottles are made of high-quality, leached aluminum. A high-tech packaging for a high-tech product. You don't have to hide the products in the drawer, they can stand proudly on display with no shame factor, on the bedside table or in the bathroom.
The lube bottles simply look cool, sexy and exclusive and you can be sure they'll grab the attention of any visitors and prompt them to quiz you on them. All of the bottles are 100% recyclable! The relaxed attitude to life and there typical American image makes the packaging and the brand effortlessly cool and easy-going and this is precisely that feeling 2107 want's to convey to the world.
• Eliminating outer boxes reduced waste and saves money
• Available as refillable variant. This protects the environment and the wallet
• Bottles are 100% recyclable
Agency: Remark Studio
Designer: Viorel Rusu
Client: Lido Girbea SRL
Lido Girbea ask our agency to upgrade their brand and packaging in order to support their extension from regional to national level.
We have repositioned the brand around the main values: Romanian expertise and craftsmanship.
In order illustrate Romanian values into the new pack for mill product we choose the wood spoon.
The wood is consider best type of material to be used in preparation of this ingredients .
In order to illustrate craftsmanship and Romanian tradition we have chosen wood spoon as realised by traditional folk artist from different countryside areas.
Also, the fonts used are derived from the middle age but with a more modern look.
Designer: Napasawan Sirisukont
School: Pratt institute
Country: United States
This was a school project in Packaging Technology class ; the assignment was to repackaging Carr's crackers. Carr's wanted to extend their target audience to young teenagers, high school kids. Trough my research I found out that crackers once were popular among pirate from this research I came up with the idea of using the pirate theme in my design. So I integrated illustration of pirate map and wood chest packaging in order to bring the playful and fun feeling in my design.