• Creative Agency: Coats Design
    Creative Director: Matt Grantham
    Illustrator: Matt Grantham
    Production: Daniel Legget
    Project Type: Produced, Commercial Work
    Client: Hubbard Foods
    Location: Auckland, New Zealand
    Packaging Contents: Breakfast food
    Packaging Substrate / Materials: Plastic Bag
    Printing Process: Flexography

    A relative newcomer to New Zealand, granola’s indulgent flavours, ingredients and crunchy textures are a different proposition to mueslis and cereals. Existing options were premium, high priced, café style offerings. This created an opportunity for Hubbards to leverage their position within the cereal aisle and develop a premium mainstream range of granolas in line with the rest of their core products.

    The existing high end premium granola brands already defined the category pack format - the stand up pouch with product window. By adopting this category convention, Hubbards could leverage the artisan properties of the competition and allow the ingredients to be the hero of the pack.

    The off white substrate is a crisp, modern backdrop for a simple pack hierarchy, using bold pops of colour for the navigation tags. The yum factor of the product window is enhanced with bursts of whimsical, earthy and abstract ingredient illustrations. Pack copy centres around ‘Crafted with Care’, to highlight the café inspired flavours and ingredients crafted in the Hubbards kitchen. A compelling story and premise that has been used in store and social media to create an artisan, foodie buzz.

  • Designer: Timothy Ames
    Project Type: Concept
    Location: United Kingdom
    Packaging Contents: Necklaces
    Packaging Substrate / Materials: Recycled paper
    Printing Process: Foil Stamping, screen printing

    This packaging is for a personal line of necklaces, made from blue and pink plexiglass, that I hope to sell one day. As plastic bags are both harmful to the environment and an undesirable addition to our food chain I wanted to create a packaging solution that would make a plastic bag physically unnecessary and emotionally less desirable. The design uses recycled paper to turn necklaces into cute little handbags, using the metal chain of the necklace itself to be carried.

  • Designer: Koying Kelson Sit
    Project Type: Concept
    Location: Hong Kong & Milan
    Packaging Contents: Energy Drink
    Packaging Substrate / Materials: Aluminium
    Printing Process: Offset Printing

    Dragon Drink, a Chinese herbs extracted energy drink. Which targeting young age male. The design was intended to reinforce a powerful and masculine energy. A distinctive dragon graphic not only present the powerful function of Dragon Drink but also including the flavour of it. Placing this recognisable graphic in centre helps to increase it's visual impact. In order to align with the name a dragon skin pattern was embedded on the whole can. As we knew brightness colours always standing out from dark background. Picking a dark grey colour background is perfect to present the "Boost Your Energy" message.

  • Designer: Luiz Cruz
    Project Type: Concept
    Location: São Paulo, Brazil
    Packaging Contents: Computer Processor

    I really love the Intel processors packaging so I tried to re-imagine those as if they launched a new line of processors with a special product: the Core i9, a product even superior to the famous i7. The pictures are from my trip to the Atacama desert. I came up with the colors based on the actual palette. I measured the original box myself and modeled and textured it on C4D.

  • Designer: Wojciech Grzeluszka - Humano Studio
    Project Type: Produced, Commercial Work
    Client: Carletti
    Location: Poland
    Packaging Contents: Natural fruit bars with high fruit content
    Packaging Substrate / Materials: Plastic bag

    Vitanella fruit bars are based on dates mass with various fruit addition. It's a healthy snack for both, kids and adults. This is a private brand of a large discount store chain. The idea was to create a distinctive design that will stand out from other snacks, but on other hand, it had to be simple and readable for all.

  • Designer: Michał Firkowski
    Project Type: Student Project
    School: Academy of Fine Art in Gdańsk, Poland
    Location: Poland
    Packaging Contents: Beer
    Packaging Substrate / Materials: Paper
    Printing Process: Digital printing

    This is project is fusion between my illustration and design skills. I wanted to make functional labels with clearly visible typograhy where additionally I could add some colorful drawings of water animals on the background. The idea of this series was to stand out from typical old-fashion style of label and show other ways to cover a craft beer.

  • Designer: Ljubiša Gornik
    Project Type: Produced, Commercial Work
    Client: Tuborg
    Location: Banja Luka, Bosnia and Herzegovina
    Packaging Contents: Beer

    Tuborg ran its design contest asking designers from Serbia, Montenegro, Croatia, Hungary, Bulgaria and Bosnia-Herzegovina to create a new packaging which will be used this year.

    The contest was promoted on Facebook, Instagram and some of the most influential web portals for designers. More than 60,000 people visited the website, and it was seen more than 160,000 times.

    The working template was downloaded from the Tuborg. Design platform more than 7,000 times, and more than 100 design solutions were received until the closing date. Based on the website visitors votes, five works were chosen to appear on Tuborg bottles and cans throughout 2017.

    This is Tuborg limited edition design contest winning design.

    I found inspiration in electronic music, which I visually connected with words by turning letters into a binary code that is graphically presented on the label.

  • Creative Agency: MYNK
    Designer: Marlon Trovão
    Copywriter: Vinícius Leite
    Project Type: Produced, Commercial Work
    Client: Café Santo Agostinho
    Location: São Paulo, Brasil
    Packaging Contents: Coffee
    Packaging Substrate / Materials: Plastic

    Brazilian coffee is known worldwide, this publication aims at the national and European market. The Café Santo Agostinho is a product of high quality, possessing in its region of cultivation as characteristics that make it unique. Therefore, we represent in the packaging as lines that mark a unique altitude of the region that favors the cultivation of a high quality coffee.

    We create a pattern that synthesizes as demographic characteristics of the farm's plantation. We carry out the valorization of Brazilian soil

  • Designer: Sofia Papadopoulou
    Creative Director, Copywriter: Magda Papadopoulou
    Project Type: Concept
    Location: Thessaloniki, Greece
    Packaging Contents: Cosmetics
    Packaging Substrate / Materials: Plastic

    OSSOM is an argan oil & olive oil cosmetics series. The original brief was to create a brand that is fresh and appealing to dynamic young women. It consists of a wide range of products for hair and face treatment.

    The client went for the name and logo. This is a concept project based on one of the rejected packaging design proposals.

  • Creative Agency: M&A Creative Agency
    Project Type: Produced, Commercial Work
    Client: Quinta da Mariposa
    Location: Anadia, Portugal
    Packaging Contents: Wine
    Packaging Substrate / Materials: paper label, glass bottle
    Printing Process: Varnish

    Under The Dark Scenario Of Night Sombrio Wine Is Revealed
    In the silence of the night, under the moonlight and a starry sky, three grape varieties were harvested - Encruzado, Bical and Cerceal - that gave rise Sombrio, a sublime nectar with specific characteristics of Dão region. M&A Creative Agency's label design tells this story that is behind. This is a special wine that tried to not having contact with light until bottled which resulted in a thousand bottles.

    Harvested at night, what would be the best inspiration if not the moon? The grape berries on the label with black varnish, represent the moon and together form a grape bunch. There's a different grape berry, standing out by its color, a golden moon. The winemaking process without light avoids oxidation and the dark glass bottle, wrapped in black paper, helps the purpose, allowing the wine only to gets light when served on the glass.

  • Creative Agency: Ural Branding Company
    Project Type: Produced, Commercial Work
    Client: Lindt & Sprüngli Russia
    Location: Russia
    Packaging Contents: Chocolate
    Packaging Substrate / Materials: Paper

    Sesonal design from branding agency Ural Branding company.

    "The Russian representative of the Swiss company Lindt & Sprüngli, the global market leader in the premium chocolate of the highest quality and branding agency Ural Branding companies presented spring collection tenderest Lindor chocolates, embodied in the packaging refinement rose, a symbol of femininity and love.

    Agency to focus on tenderness and sophistication Lindor chocolates, realizing these qualities in a new packaging design, specially created for the International Women's Day: 75 Rose Lindor g and 125g Lindor Rose.

  • Designer: Adrienn Pajger
    Project Type: Student Project
    School: KREA Contemporary Art School
    Course: Illustration
    Tutor: László Herbszt
    Location: Budapest, Hungary
    Packaging Substrate / Materials: Paper
    Printing Process: Digital printing

    In this school exam project I illustrated Mark Haddon's book, The Curious Incident of the Dog in the Night-Time.

    The cover design's key visual is the dog, mixing it with the main character, Christopher's dream, to be an astronaut. Christopher is 15 years old and has autism. He hates when food touches on his plate and when strangers touch him. He loves the order of every little detail and he is very smart and loves mathematics.

    I wanted to understand and bring closer his emotional state to the reader and show how he sees the world through his eyes. For the illustrations I created a strong line, a contrast between the boy and the world to show what it feels like to be an outsider.

  • Creative Agency: Zunder
    Project Type: Produced, Commercial Work
    Packaging Content: Liquor
    Location: Austria

    Hermann Knogler’s high-quality spirits and liquors are all hand-crafted. The main focus of his limited ”Zirbn” edition is reduction. The liquor is bottled in a container made off Swiss stone pine wood, the feel, the scent and the taste are all imbued by Swiss stone pine. The label is pure and simple.

  • Creative Agency: Emrich Office
    Project Type: Produced, Commercial Work
    Client: Turner Dairy Farms
    Location: Pittsburgh, PA
    Packaging Contents: Milk and Dairy Products
    Packaging Substrate / Materials: Plastic, PSL Labeling
    Printing Process: Flexography

    In the United States, the milk aisle at the grocery store is pretty boring. As one dairy industry expert said “it’s cold, it’s wet, and it’s white.” Unlike other segments in the beverage industry, milk producers continue to do very little to create engaging brand packaging. Most of the available space on milk labels are used to display basic product information, special additives or required nutritional information, but little is done to convey a brand.

    In steps Turner Dairy Farms, a family-owned dairy serving the Pittsburgh area since 1930. When Turners began considering a redesign of their label designs, they turned to another industry for inspiration: craft beer. Like Turner’s, craft breweries are focused on creating higher quality products and innovating with new flavors, but they also do a better job engaging their customers through creative, beautifully-designed packaging.

    Turners began collecting craft beer packaging they liked. Along they way they discovered that many of their favorite designs were created by the same designer, Josh Emrich, whose design firm, Emrich Office, specializes in design for craft companies. Turner’s decided to reach out to Emrich to see if he could make their labels reflect the dairy’s rich history and create customer loyalty to the brand.

    “It’s important for us to be mindful of our heritage and also position ourselves from a visual standpoint for the future. The update to both our brand logos and milk packaging must align with that goal,” notes Chuck Turner, Jr, third generation president of his family’s business.

    Emrich set to work evaluating Turner’s current packaging and quickly discovered that some improvements needed to be made.

    “First, Turner’s invested in a two-label system, giving us more space to communicate the Turner brand, which is a tough sell in an industry where pennies are profit. Next, we took a hard look at their logo and its readability. The result was a new logo featuring a custom logotype and “T” mark that can adapt to different packaging formats,” says Emrich.

    For inspiration, Emrich researched local farms, WPA poster art from the 1930s, American folk art and Pennsylvania Dutch designs. “We wanted to make sure that what we depicted looked wholesome and professional but authentically local and unique.”

    “We also didn’t want the labels to feel stuck in the past either, so we turned to a flat-color illustration style that also feels clean, modern, and bright.”
    The new labels feature a healthy holstein cow with the rolling hills of a west Pennsylvania dairy farm. The scene is adaptable to depict different seasons and colors to help differentiate products. “For the color palette, we wanted to Turners to stand out as fresh, like their milk."

    Chuck Turner approves: “All members of the Turner Dairy family, from our local farmers to our local team members are extremely happy to debut our new labels as part of our brand redesign. The illustration and visual cues in the label design maintain the ‘Turner’ heritage and image and we’re proud to bring them to market to share with our dedicated supporters.”

  • Designer: Jenny Yoo
    Project Type: Student Project
    School: Pratt Institute
    Course: Senior Project
    Tutor: Matthew Strong
    Location: Brooklyn, NY
    Packaging Contents: Skincare Products
    Packaging Substrate / Materials: Paper
    Printing Process: Printing, Foil stamping

    The gender binary is not enough. Gender neutrality is not enough. Mx. is a skincare line that serves to re-articulate gender neutrality by celebrating, rather than eliminating, the entire gender spectrum, through its branding.

    Its name, Mx., is a gender-neutral honorific. On the primary packaging, the logo changes with each product and on the brand's website, the logo exists as a looping gif. This changing logo highlights the brand's focus on the multiplicity of genders and represents the fluidity of gender.

    The products come in a kit whose structure reflects the dynamic nature of gender. When the two sides of the outer boxes are pulled apart, they come to represent the far edges of the spectrum. All of the brand's colorful gradients are derived from well-known Renaissance paintings. The outer boxes' gradients are creating using "The Birth of Venus" and "The Creation of Adam", representing the gender binary (Male and Female) as the socially dominant displays of gender. The inner box uses two blending modes of the Male and Female gradients to represent Both and Neither, two genders that exist on the spectrum. These represent many people's truest inner selves that are often suppressed or unexpressed in society. These gradients are equally as beautiful and necessary to complete the brand's secondary packaging.

    The brand's models are androgynous figures from various, well-known Renaissance paintings, highlighting the beauty in androgyny and reminding the consumer of a time when androgyny was celebrated as it should be. The tight crops on the images remind the consumer of each product's use and function.

    Mx. serves and celebrates all people of all genders and allows them to express themselves on a daily basis with the products they use!

  • Creative Agency: Bittersuite
    Executive Creative Director: Andrew Hofmeyr
    Creative Director: Jade Gomes
    Designer: Alinde Lombaard
    Producer: Jason de Wet
    Account Manager: Lori Cape
    Project Type: Produced, Commercial Work
    Client: Brandhouse
    Location: Cape Town, South Arica
    Packaging Contents: Alcohol
    Packaging Substrate / Materials: Paper
    Printing Process: Flexography, Foil stamping

    The challenge
    To create a pack that stands out on shelf, bringing the consumer an authentic taste of Mexico.

    Our Solution
    We themed our pack Día de los Muertos (Day of the Dead) which is a traditional Mexican holiday where deceased loved ones are celebrated through various festivities. Our inner pack illustrations focused on La Calavera Catrina (The Elegant Skull). She is a costumed female, with a skeleton face, that has become the visual icon of Día de los Muertos.

    The result
    A unique limited-edition pack with an authentic wood-styled exterior with premium finishes, unfolding to reveal an intriguing brand story.

  • Creative Agency: Bittersuite
    Executive Creative Director: Andrew Hofmeyr
    Creative Director: Jade Gomes
    Designer: Alinde Lombaard, Andries van Jaarsveld, Jason de Wet
    Account Manager: Lori Cape
    Project Type: Produced, Commercial Work
    Client: Brandhouse
    Location: Cape Town, South Africa
    Packaging Contents: Alcohol
    Packaging Substrate / Materials: Leather
    Printing Process: Foil stamping

    The challenge
    Create a limited edition gift pack that disrupts on shelf in a cluttered gifting category.

    The solution
    We created a functional pack that acts like a hipflask with a shoulder sling – convenient to take anywhere. This was inspired by the iconic Salmon trademark that relates back to fly-fishing where a hip-flasks is seen as a necessity. The leather feel and sophisticated finishes enhanced the sense of the pack being a premium accessory that can be reused by consumers.

    The result
    A unique and functional hip accessory that can be re-purposed by consumers and tells a unique brand story.

  • Creative Agency: Goods & Service Branding.com
    Creative Direction: Carey George and Sue McCluskey
    Content: Mike Barber and Dylan Schoenmakers
    Design: Nic Bradford and Taylor Toth
    Production: Derek Moxon
    Project Management Jess Arnold and Alexandra Montgomery
    Printing Flash Reproductions http://www.flashreproductions.com
    Project Type: Produced, Commercial Work
    Client: Flasher Productions
    Location: Toronto, Canada
    Packaging Contents: Game
    Packaging Substrate / Materials: Outer package: N-Flute: C1 side, Instruction booklets: 100lb Cougar text, Head bands: 74 lb PaperTyger cover
    Printing Process: Off-set printing, screen printing and die-cutting

    Every year, Canadian printer Flash Reproductions likes to push the limits on production to create a unique holiday gift for its clients (predominantly design and creative agencies), and 2016 was no exception.

    They turned to creative agency Goods & Services, which came up with the game of Type-Face.

    Type-Face bears some similarity to Hedbanz, as players put on a headband and place a card with a secret identity facing out for their opponent to see. But the similarities stop there. The identity is a typeface name, camouflaged in a pattern of letters, which can only be revealed by taking a flash photo with a smartphone (the name is printed using a special, light-activated ink).

    Once the typeface name is revealed (to the player’s opponents), the player must ask a series of questions to correctly guess their typeface. To help guide the process, Goods & Services researched the background on each typeface, providing aspects such as its designer, foundry, attributes, history, etc.

    The game includes a custom box, rules booklet, hints for identifying 20 typefaces, 20 pins that highlight the personality of the typefaces, headbands and the specially printed identity cards.

  • Creative Agency: Spyros Doukas
    Concept Naming: Katerina Anagnostou
    Project Type: Commercial Work
    Client: Brandvalue
    Location: athens, Greece
    Packaging Contents: Extra Virgin olive oil
    Packaging Substrate / Materials: Glass
    Printing Process: Silkscreen

    La p'tite olive is an upscale Extra Virgin Olive Oil brand developed exclusively for the French market, targeting parents valuing their children’s nutrition. The brand will be distributed exclusively through pharmacies in the organic or children’s’ nutrition sections. The inspiration for the brand comes from Greek village life, the childhood memories and the sweet imagery that come along. The humble scale of things, the innocence and, above all, the pure flavours that we still crave are driving the brand’s visual language. The young girl who care-freely collects the olives from the tree acts as the brand ambassador- an image so warmly familiar, and so full of rich emotions.

  • Creative Agency: AKA Brand Design
    Project Type: Produced, Commercial Work
    Client: PepsiCo
    Location: Australia
    Packaging Contents: Rice Cracker

    With increasing pressure from competitors entering the market, Sakata needed to reconnect with consumers and remind them why the brand is the best choice in the rice cracker category. In conjunction with PepsiCo we developed packaging for a new premium range of Asian inspired Sakata flavours, called Fusions. Each pack design re-inforces both quality and Asian flavours through use of intricate Japanese inspired patterns, locked behind the Sakata brand mark.

    The use of delicate foil show through creates a beautiful packaging design that is engaging and disruptive on shelf.

  • Designer: Cansın Konca
    Project Type: Student Project
    School: Bahcesehir University
    Course: Packaging Design
    Tutor: Didem Wong
    Location: Istanbul, Turkey
    Packaging Contents: Liqueur
    Packaging Substrate / Materials: Glass bottle, paper
    Printing Process: Digital Printing

    Goldschläger is a Swiss cinnamon schnapps a liqueur with very thin, yet visible flakes of gold floating in it.

    The idea to create a beverage with the constellation and space came from the gold flakes in the bottle. Gold flakes are very powerful, and they looks like stars in the bottle. I wanted to use bottle like a space and gold flakes were in it.

    Non- colored part of the bottle helps to see golden flakes in it.

  • Creative Agency: Caribou Creative
    Designer: Laura Prpich
    Printer: Your Box Solutions
    Photographer: Kelly Brown Photographer
    Project Type: Produced, Commercial Work
    Client: Cobble Hill Soap Co.
    Location: Vancouver Island, British Columbia, Canada
    Packaging Contents: Soap
    Packaging Substrate / Materials: Paper
    Printing Process: Offset

    Caribou Creative worked on the branding and packaging design for Cobble Hill Soap Co., a company based out of (coincidently) Cobble Hill on Vancouver Island, British Columbia. They focus on providing their customers with the finest, natural ingredients that are sourced with consideration and in partnership with local farmers whenever possible.

    Caribou was hired to create a brand that aligned with their guiding principles of luxury experiences that can be good for their customers and the environment.

    “Owner Lina Neufeld is a master at her craft, and the love and attention to detail that she puts into her products has awarded her International attention. She is also an advocate that believes everyone deserves to feel clean, fresh and beautiful. For every bar of soap she sells, one is donated to their local homeless shelter, a true testament of how to pay it forward and build a stronger community - and I am thrilled to help create that vision with her.” -Laura Prpich, Designer.

    Cobble Hill Soap Co. products are sold in stores and online.

  • Designer: Ramona Lusardi
    Project Type: Concept
    Location: Italy
    Packaging Contents: Perfume
    Packaging Substrate / Materials: Glass, paper
    Printing Process: Four-color printing, hot stamping

    The apple, the symbol of sin and a story that everyone knows ...

    A fragrance retro style, pink gold and precious manufacturing coexist in this packaging.

  • Creative Agency: BASE 501.
    Founder and Design Director: Shefali Desai
    Senior Graphic Designer: Nikita Braggs
    Photographer: Simran Kumar Puri
    Project Type: Produced, Commercial Work
    Client: Ambriona Cacao Blends
    Location: Mumbai, India
    Packaging Contents: Dark chocolate
    Packaging Substrate / Materials: Paper, gold foil
    Printing Process: Screen printing, foil stamping, offset printing, digital printing

    Ambriona CACAO BLENDS PVT LTD is a premium grade chocolate manufacturing company which offers a range of high quality chocolates made from the finest cocoa beans & gourmet ingredients which are sourced globally. Under the main umbrella brand there are two chocolate categories, Ambriona and Daarzel

    Ambriona Chocolates targeting the premium audience is designed to be more simple and elegant, focusing on the gold foil printed Ambriona logo, which represents a modern version of the Mayan goddess of chocolate. The package simplistically showcases the key ingredient of the chocolate playing around with premium colours like cobalt blue, violet & almond brown which resonate with the flavour, against a pure white matte finish paper texture.

    The inner packaging showcases the story and process of cacao is made and processed, showing a conceptual Mayan city, with the perspective focus being on the Mayan temple, the line art illustrates transport and processing of the ingredient in the olden times, keeping in mind the Mayan architecture and tools used for the task.