• Agency: Fly
    Client: Chelsea Sugar
    Creative Director: Johnson McKay
    Art Direction: Johnson McKay
    Illustrator: Greg Straight
    Design: Tanmay Desai, Jay Watson
    Campaign Management: Jay Watson
    Country: New Zealand

    Chelsea Sugar is an iconic New Zealand brand that needed a fresh approach to how it engaged a new generation of kiwi home bakers.

    Chelsea Golden Syrup is a baking essential and Fly wanted to give New Zealanders a compelling reason to top up before Christmas.

    Celebrated New Zealand artist, Greg Straight, grew up a scones throw from the Chelsea Sugar refinery on the North Shore of Auckland and was a perfect person to create a piece of art for a limited edition “artist inspired” Golden Syrup tin.

    Greg’s muse was the natural surroundings of the Chelsea Sugar refinery, with beautiful views across the Waitemata Harbour. The art was then turned into a beautiful tin available in supermarkets across New Zealand from October 14th 2013.

    My role was to work closely with the Art Director to translate the aesthetics of the tin into a variety of merchandise items, point of sale pieces & online banners that together created a great looking, cohesive integrated campaign.

    It was great to be involved on the project from the beginning stages and seeing the idea come into fruition.

  • Designer: Diego Frayle
    Country: Colombia

    “La Noria” is a small Colombian farm that through the years it has dedicated to the cultivation of the highest quality coffee. The aim of the project was to create the identity and packaging design for this product highlighting their origin as their principal attribute. Trough the abstraction of the basic forms and colors of the popular architecture where this coffee takes place and using the white as referent of purity and quality I design patterns that identified each product in the range, representing in that way the taste, aroma and kind of coffee.

  • Agency: Salvartes, Diseño de Identidad y Packaging
    Client: Biskotaki
    Country: Spain
    Photography: Carmen Carrera & Nuria López
    Type Of Work: Commercial Work

    It is a company dedicated to the production of handmade pastries pet in caring for the whole process from raw material to finished product. All of the concept of ancient Greek agora, where trade converged and craft market; thus the name biskotaki (cookie in Greek) is born. Thus we select the Helvetica typeface to cover another important aspect of the brand; functionality and modernity. Everything under the tagline "Pastries caring for your pet" to connote closeness and naturalness.

    The artisan pastas caring for the health of your pet!

  • Agency: Puigdemont Roca
    Designer: Albert Puigdemont
    Client: Sorel Destilerias del Maresme
    Type Of Work: Commercial Work
    Country: Spain

    We have used the concept of Chocolate Bar to design this liquor. We used Screen-printing technology to get a great visual impact.

  • Agency: P.E.T. Engineering
    Country: Italy

    New Devin Bottle. A Sip Of Crystal Clear Water

    Devin, the best selling and best known mineral water brand in Bulgaria, has chosen the P.E.T. Engineering design team to develop its new packaging for the launch of its Devin - Crystal Line a water intended for the HO.RE.CA sector.

    The P.E.T. Engineering challenge is to design packaging with a premium appearance which is not in glass - the material usually used in the HO.RE.CA sector and more generally for all premium products - but rather with PET, most commonly used for bulk products with limited aesthetic appeal.

    The idea behind the packaging was thus to give premium value to a low cost material by means of a sophisticated design and a glass effect finish capable of combining the unbreakability, lightweight and low cost advantages of PET with concepts of elegance, character and refined simplicity.

    Our designers thus used the regular forms of crystal glass as their starting point as the geometric perfection of its elements and their repetition in three dimensional space creates an elaborate decoration which begins at the base and continues upwards along its conical and essential shape.

    The bottle’s three dimensional decoration and the use of Novapet's Glasstar reproducing the vibrant transparency of glass produces an interesting refraction effect and the bottle shines like a crystal in the light.

    Its blue and silver label with a cap in the same colour highlights the preciousness of this sip of crystal clear water strongly.

  • Designer: An Palahniuk and Alexander Petrov
    Client: Novosibirsk bread
    Country: Russia

    The Concept of “Hare! Get Ready for a Daily Dozen!” The hare is a symbol of great stamina and joy that saturate a child’s life. We did our best to convey the lively and bright world of a child that reflects his perception of life, his dreams and vast imagination. The package was designed for a Russian bread company.

  • Designer: Judit Török
    School: Moholy-Nagy University of Art and Design
    Type of Work: Student Project
    Country: Budapest, Hungary

    "Back to School" was my final project at the university. It is an education kit for pre-school students. Based on the cognitive development the most important thing in this age is to let the children discover the world, and learn concepts from working with materials.

    The kit filled with a two-sided learning clock, a geometry set (which is a puzzle as well), a counting board, two wooden dices, wooden counting sticks, two-sided wooden disks for counting and reading, and a removable box with letters.

    The illustrations have a quirky, handmade feeling, but the characters have to be really accurate to can be easily recognized. The smooth, gender neutral colour palette roles the whole package.

    It's hard to determine it is a board game, and educational toy kit or a classroom tool. It is all of them a little bit. I think this turned out its strenght to be not too "childish" and not to "schoolish". It can be used in the classroom as well as at home.

    The paper parts can be recycled and the wooden tools can live longer as part of a board game. On the spine of the book is a blank name tag for the child's name and class.

  • Agency: Santiago Design
    Designer: Niels Buschke
    Client: Kano
    Type Of Work: Commercial Work
    Country: Germany

    David and Lennart, two friends from Munich, learned on their journey to Asia that there’s a very different way to consume tea. There, tea is often cold - very pure, without any additives except maybe a bit of lemon or tea leaves. This, and the trend of more healthy and organic beverages, became the motivation behind the Kano team.

    The result is the first bottled iced tea, Kano - Sencha green tea from Japan. It is all organic with fresh and dried herbs. Unlike most iced teas, Kano has a natural taste without artificial flavours. You can taste all the natural ingredients, and it is only a little sweet.

    Based on this idea, they asked Niels Buschke from Santiago Design to help out. The label Niels came up with has a clear, strong concept. The brand names the first thing you notice. The idea is to always have it in the same position for upcoming products. The colours create a natural impression. In addition to the label, Santiago Design also produced the corporate identity and the advertising concept layout.

  • Agency: Brandiziac
    Creative director: Artem Shutov
    Creative idea: Dmitriy Ardeyev, Olga Mosina, Sergey Ermakov
    Designer, Illustrator: Olga Mosina
    Copywriters: Dmitriy Ardeyev, Daria Khlyapova
    Type of work: Concept
    Country: Russia

    Happy When Decrowned!

    Everyone who chooses alcohol drinks often imagines himself to be a connoisseur. «A hint of baked apple», «the scent of plum and smoke», «shades of rose and apricot», «velvet taste»… And it is also often that only one drink is enough to take all the arrogance to a back seat — people can just enjoy life. The concept of packaging for the series of fruit&berry punches called «Party Baron» is the epitome of this phenomenon. All the lordliness disappears when the cover is open — you are decrowned and happy. You are Party Baron!

  • Agency: Quatre Mains
    Type of work: Commercial work
    Country: Belgium

    Following the new trend in urban farming by looking at farmyard products from a more modern perspective.

    With cutout cardboard paper, nonchalant stamping and the use of vibrant colours we created a magic world for farm animals.

    The whole package breathes out the fresh air of the countryside, it simply ‘is’ Country at its best!

  • Agency: Raison Pure NYC
    Laurent Hainaut - Founder & Chief Creative Officer (CCO)
    JB Hartford - Creative Director
    Michelle Mak - Art Director
    Kei Hayashi - Designer
    Linda Tseng - Production Director
    John Colon - Production Manager
    Megan Bradley – Account Manager

    Client: Unilever
    Type of work: Commercial work
    Country: USA

    Raison Pure NYC partnered with Unilever to create Dove Men + Care Expert Shave, a new premium shave range developed with dermatologists and barbers. Comprising five products, the range covers every step of the shaving process and is designed to efficiently fit into any man's grooming routine.

  • Agency: Raison Pure NYC
    Laurent Hainaut - Founder & Chief Creative Officer (CCO)
    JB Hartford - Creative Director
    Michelle Mak - Art Director
    Kei Hayashi - Designer
    Linda Tseng - Production Director
    John Colon - Production Manager
    Leigh von Boetticher - Account Director
    Megan Bradley - Account Manager

    Client: Unilever
    Type of work: Commercial work
    Country: USA

    The Dove Men+Care Face range evolved from the core Dove Men+Care range of body wash and bar soaps, to compete in the premium arena of Men's face care products. The packs are conversational and easy to navigate. The overall graphic language supports Dove Men+Care's commitment to Superior Care through the use of crafted details and simple graphic elements with bold colors, defined shapes, bands and textures.

  • Studio: Also Known As: Brand Packaging
    Client: Steel & Oak Brewing Co.
    Location: New Westminister, BC - Canada
    Scope of work: Growler Design, Boston Round Bottle Design, Print Design, Product Photography

    Project overview:
    Steel and Oak Brewing Co symbolizes the modernness of today while paying homage to the craftsmanship of years long past. A bright young voice in New Westminster's storied past, Steel and Oak is bringing a refreshed perspective and vibrant energy to the craft beer scene.

    Supportive, open minded and encouraging clients like this remind us why we opened our doors in the first place. Champions of the process, Steel & Oak embraced the opportunity to get involved and realize their visions through our creative lens. The perspective and insights we gained through working closely and personably with the client helped us create design solutions that resonated early and easily.

    Design and creative solution:
    Our design approach was to create a bold, modern look for Steel & Oak’s lineup of bottles and growlers, by designing a cohesive system that stretches across a variety of products creates unshakable consistency and pays dividends towards creating a recognizable brand. The iconic S&O monogram arrangement was created to act as a associative trigger and secondary logo; an easier and more digestible way to infer the full brand.

    Current trends and the existing visual landscape heavily influenced our design direction, but we also wanted to consider how and where the products would live, from the tasting room display all the way through to the customers fridge. We feel as though the design netted out in a place that reflected the ethos of the Steel & Oak brand, every step of the way.

  • Agency: STUDIOIN
    Creative team: Inkeles Roman, Schreiber Arthur, Makarova Evgenija, Yurkov Kirill, Kadashov Maxim, Usov Vladimir.
    Type of work: Commercial work
    Country: Moscow / Russia

    Designers of STUDIOIN created a range of low alcohol cocktails GT which combines a very classic Gin-tonic with a need for a breakneck speed of Gran Turismo.
    The client is "UniDrinq" company. The studio has recently completed works on creation of concept design for another product of "UniDrinq" - BATL, that showed quite a successful market launch.

    Pure metal of the bottle bottom side is rich in contrast, at the same time it is in good harmony with the carbon fiber lines, whereas colorful variations focus on original flavors.
    This modern tuning allows GT to break forward and “pimp up” reality on the shelf of low alcohol drinks.

    Gin + Tonic
    Speed + Power
    Good balance - no extra.

  • Agency: Fabula Branding
    Client: Turov Dairy Factory
    Type Of Work: Commercial Work
    Country: Belarus

    Fabula Branding performed integrated trademark development (naming, logotype, package design) for Turov Dairy Factory.

    In general, corporate look is based on the use of texture of natural materials which enables visualizing of “naturality” of the offered goods already on the identity level.

    The package of a new trademark is no exception in the company portfolio – paper of rough surface is an ideal background for watercolour artworks in handmade style. The artwork design makes play with the situation of consumption: “contents” on the package is surrounded by matching products recommended to pair with this or that cheese to get full delight.

    Although the product belongs to mid-range segment and is of Belarusian origin, the trademark is perceived as being genuine Italian. This raises the level of product confidence compared to competitive alternatives.

    While there are no patterned photos of a glossed over product made by food stylists and retouched with due diligence in graphic editors to achieve “glamorous” effect, the package looks attractive, eye-catching and tasty. And most important, it stands out among the competitors.

  • Agency: French Toast
    Type of work: Concept (design case study)
    Country: Liege, Belgium

    Schweppes celebrates their 230 years. We designed three bottles & cans, as limited edition.

    This is a design case study and in no way intented to harm any rights nor officially related to this or any other brand.