• Creative Agency: BBR Saatchi & Saatchi
    Client: Elite Confectionery
    Location: Israel
    Project Type: Produced, Commercial Work


    So how do you celebrate 80 years of existence?
    You could boast.
    You could create a retrospective movie of your highest achievements
    OR
    You could celebrate with your consumers.

    That's exactly what the ‘Elite Confectionery Company’ decided to do.
    For its ‘Cow Chocolate’ brand's 80th anniversary the company .
    released a special edition packaging of its chocolate bar.

    The chocolate bars all had numbers on them ranging from 1 to 80
    – so no matter how old you were,
    if it was your birthday you'd have a funky way to join in the fun and celebrate.

    Additional Credits
    C.E.O: Yossi Lubaton
    Executive Creative Director: Nadav Pressman
    V.P. Creative Director: Amir Ariely
    Copywriter: Eran (Shushu) Spanier, Tomer Gidron
    Art Director: Aia Kujnitzky
    V.P Group Account Head: Maya Salomon
    Account Supervisor: Yogev Atoon
    Account Executive: Shirel Moshe
    V.P Production & Content: Dorit Gvili
    Production manager: Bosmat Marmarely
    Head of Strategic Planning: Shai Nissenboim
    Planning Supervisor: Roni Arison
    Strategic Planning: Lora Goichman
    Design studio: Shake Design
    Elite General manager, Fun & Indulgence Division: Eyal Dror
    Elite Chocolate & Pastry Marketing director: Shay Haguel
    Elite Chocolate category manager: Hila Elad
    Elite Digital manager: Limor Barnea
    Elite Brand Manager, Chocolate: Idit Maor



  • Creative Agency: ImaginaBrand
    Designer: Isidro M.
    Client: BCX
    Location: Mexico
    Project Type: Produced, Commercial Work

    Product design healthy snacks, organic design and naming.


  • Creative Agency: McLean Design
    Client: Grimmway Farms
    Location: Walnut Creek, CA, USA
    Project Type: Produced, Commercial Work

    Grimmway Farms, the world’s largest carrot grower from California’s lush Central Valley, wanted to place an honest-to-goodness, fresh-fruit-and-veggies line of beverages into the fast-growing premium refrigerated juice category, and recruited McLean Design to help create a new brand that captures the essence of their family farm growers.

    McLean Design took a good look at the category and determined there was ample room for a homegrown, farm-to-table entry to compete directly with proven heavyweights Odwalla and Naked and celebrated upstarts like Evolution. Named True Organic, the new line captures the small town nature of a family-run farm stand, with the farmer as hero of his own tale, bringing goodness straight from the earth to your local grocer. True to its name (pun intended), minimal labeling that reveals the juice proves the brand has nothing to hide — a stand-out among its shrink-wrap cloaked competitors.

    Response to this one-and-only all-organic juice brand has been enthusiastic, with both local retailers and national chains growing their footprint daily. True Organic’s great flavors and honest ingredients have found enthusiasts among organic-only true believers and health-minded consumers alike. Look for it at your hometown grocers soon.


  • Creative Agency: Zupagrafika
    Client: Fundacja Spot.
    Location: Poznan/ Poland
    Project Type: Produced, Commercial Work

    The concept revolves around the restaurant`s character which combines finely renovated industrial architecture and elaborate cuisine. We play both with the name SPOT. and the raw structure of gray board. Due to their intense use in the restaurant, the covers have been secured by hand lamination in cold what also allows for their convenient maintenance and makes them functional in a very demanding usage.

    Cover design in two versions – natural for the menu, black for the wine list.

    The gray bookbinding board is silk screened and the interior is made of 100% recycled paper.


  • Designed by Unikia AS Design Team
    Location: Norway

    Dropped or lost a phone before?

    As part of Unikia’s Safe + product line we introduced the Phone Leash. Worn around the neck or in your pocket, it is a silicone leash that keeps your phone safe and always at hand. Launched as a new product in the initial retail box, we found that it was difficult to communicate what the product was and how it could be used. There were other challenges including in-store customers having to open the box, removing the leash and not neatly folding it up to fit back into the box.

    Early in the design of the new package, we felt it important to present customers with something they know, a smart phone and try to reduce the materials used in the first package. We were able to achieve the form of a smart phone and include the functionality that we needed by using a single PET part.

    The Leash is featured on the outside of the package, just as it would be on a real phone, and wraps over the top via diecut guides. Upon turning the “phone” around, customers are presented with a bungee jumper in free fall, “attached” to the Leash.

    To solve the problem of putting the Leash back into the package after trying it, there is a domed form that houses the length of the leash. Customers are able to pull the leash from this dome, try it on, and once finished push the Leash back into the dome.

    For cost efficiency, we printed two diecut paper cards in bright colours for the inside and a single line of type on the dome. The single PET part features an opening tab on the corner and is hinged at the bottom. The paper and PET are separate for recycling.

    Don’t hang on to your phone…… let it hang on to you!

  • Packaging Manufacturer: Project Packaging
    Client: The Folio Society
    Location: United Kingdom
    Project Type: Produced, Commercial Work

    The Folio Society has been publishing “beautifully crafted, imaginative editions of the world’s greatest works of fiction and non-fiction” for over 70 years. For this reason, they wanted to create a membership package that looked just as beautiful as the timeless stories they print.

    London based packaging consultancy, Project Packaging, helped them to manufacture this custom packaging box for new and existing members to house their membership details - or even precious books.

    The packaging itself has been assembled from a 700 micron polypropylene material, known for its durability. The polypropylene sheet has then been die cut along the folds for easy assemblage and glued, allowing for the Folio Society to quickly fill the boxes and send them out.

    They chose a strong pantone red colour to print throughout, echoing the red traditionally used for classic hardback book cases. The text “beautiful books” was then knocked out of the colour.



  • Creative Agency: Tough Slate Design
    Designer/Art Director: Dima Tsapko
    Client: Neville Billimoria
    Location: Kyiv/ Ukraine
    Project Type: Produced, Commercial Work

    Love is Fragile. Yes, relationships are known to be fragile matter. However, if thin lines of the logo become facets of diamond, it's a reason to think different.


  • Creative Agency: Airins Design
    Location: Taichung,Taiwan
    Project Type: Produced, Commercial Work

    Packaging Design Concept: Antrodia cinnamomea is a kind of mushroom endemic in Taiwan.

    Fresh Antrodia cinnamomea seems sleek fan shape in appearance and bright orange in color, with rich camphor fragrance. Overall concept is derived from the color, fragrance, utility and growth characteristics of Antrodia cinnamomea.

    Overall packaging design start from materials and forms. Antrodia cinnamomea is a fungus parasitic on camphor, and both are symbiotic dependencies. So wood element runs throughout the entire design. Wood is taken as the main material, as orange-red Antrodia cinnamomea grows from wood clinging to it, which symbolizes Antrodia camphorata and camphor go together. And also the post-processing details are valued so as to express delicacy of gift boxes. The brand’s symbol totem is used to make chrome-plating iron sheet to be bonded to the package by hand, showing a succinct sense of luxury, highly textured metallic luster and minimalist oriental fashionable sense.

  • Written by Katherine Golovinova, Marketing manager of Allinpackaging creative packaging.

    MASTERFILE

    What do you normally do with your used plastic containers and bottles? Throw them away? Hold on! Throwing things away is always an easy option but using them creativity and making them useful in some way or the other can be really satisfying. Plastic bottles and containers can be used in several ways - as decorative pieces, as utility storage options or simply as tools to assist you in your various works. Bottles and containers are available in a large number of shapes, sizes and designs which mean you have plenty of creative and innovative options to use these bottles. Do a bit of decoration and they will be ready for use again. Plastic ways can be recycled in several innovative ways - you just need to have the right ideas at the right times and be creative as much as you can. The best part is that before even realizing, you have actually recycled plastic. Isn't that interesting?

    Food Canisters - One of the common ways to recycle plastic containers is by using them as food canisters to store sugar, noodles, beans and rice. The bottles need to be cut into different sizes - the longer bottles can be cut to make the base while the shorter one can be cut to make the cover. These can then be fitted together.

    Plastic Bright Lights - Smart, unique, trendy and super stylish plastic container lights look stunning wherever you choose to have them. A string of plastic containers can be used and a small hole made in the bottom section of every bottle. LED Christmas light can be used in each one and then simply hang the container. In case you find they might just fall off or if you are a bit insecure about these staying together, you can use some hot glue to keep them in place.

    Bird Feeders - A perfect way to recycle plastic bottles and containers if you have a terrace garden or a lawn or any outdoor space where birds fly in. Plastic can be recycled to make attractive bird feeders using your own creativity and innovation skills. Wooden spoons can be used and dovetailed in these bottles or fill the bottle with food for birds and let it generously and naturally slip into the spoon. Chopsticks can be also used instead of wooden spoons. Once done these feeders can be easily hung in any place and wait for the birds to come over.

    Magazine or Mail Organizer - An innovative and creative way to recycle plastic containers in your office - turn them into magazine organizers and place them where needed. The upper part of the bottle can be cut and then these can be nailed into a board - this can be a metallic bar or a piece of wood. This organizer can be placed on the floor too. This works to keep all mails organized in every desk. If you have time in hand add some decorative papers or paint the bottles well and add to their charm.

    Flower vases - Add innovation and uniqueness to your home decor with these vases. To recycle empty containers you need to wrap them in decorative material or paint them in bright colors and you are done. You will have sweet vases for your table - at your home or in your office.

    Watering cans - This is perhaps the best use of plastic bottles or containers. This is a simple job - you just need to make small holes in the cap of the bottles with the help of nails and hammer. Suppose you need to travel and you have no one to water your plants, just place a bottle with holes in the cap over your vase like hanging it. Water can trickle down slowly which will prevent it completely from drying off.

    Snack Bowls - Plastic bottles can be wonderfully reused as snack bowls. The bottom part can be cut off to get the basic bowl structure. If there are any imperfections, you can use the simple clothes iron and press the edge of the bottle against the iron and it will be gone. These small snack bowls can be used to serve olives, cheese or peanuts to your guests.

    Gardening Container - Container gardening is quite popular today. Use empty plastic bottles and containers to grow herbs or other food plants at home. Bottles can be turned upside and used as herb planters.

    Tissues Holder - We all need to keep tissues nearby - especially when we have kids and pets at home and you need to keep cleaning things every now and them. Make a tissue or toilet paper holder using used plastic bottles. Cut the bottom section of the bottle to almost the same length of the bunch of tissues and paper roll. The upper portion of the bottle can be used as a cover. This is a practical and easy way to recycle plastic bottles and containers and make as many tissue holders you wish.

    All you need to be is a bit of creative and try whenever you have any ideas in mind on how to use plastic bottles.




    About the author
    Katherine Golovinova is the Marketing manager of Allinpackaging creative packaging.
    You can connect with her on Google+.






  • Creative Agency: nju:comunicazione
    Photos: Antonio Alaimo
    Client: Nuceria Adesivi
    Location: Eboli, Italy
    Project Type: Produced, Commercial Work

    Label design for the Christmas gift of Nuceria Adesivi.

    The concept is based on the chaos generated by a company that work on more project in the same time,
    but this chaos becomes a rhythm, a kind of unstopped melody.

    It seems chaos only when you can't feel the rhythm

  • Creative Agency: ARTEMOV ARTEL Design Studio
    Art Directors: Sergii Artemov, Gera Artemova
    Designer: Sergii Artemov
    Client: Paradise. Gourmet-club
    Location: Kyiv, Ukraine
    Project Type: Produced, Commercial Work

    The task was to create a package design for the series of exotic coffees. This product is significantly more expensive than traditional ones and poorly known by an audience. Packaging has to demonstrate exclusivity and premium value of the product.

    Each type of coffee from this collection is produced only in certain areas and has distinct unique taste. Mystical characters of Tiki (Hawaii), Barong (Indonesia), La Tolita Culture (Ecuador), Taino (Jamaica), Mahakala (Nepal), Furisiya (Yemen) inspired us to create vivid images, closely related to the distinctive cultures of the countries-suppliers of coffee.

    Combination of graphics, shape of the package (tube) and technological solution (embossing, graphic paper) creates the image of a premium product. The gift box of the collection is made of wood (linden).


  • Designer: Diego Ballester
    Location: Mendoza, Argentina
    Project type: Produced, Commercial work

    Creating concept and design for a new brand of Rutini Wines for exports. This corresponds to the initial line "Entry label".

    We invite you to discover your new Destino.

    In the labyrinth of life, between dreams, intertwining paths, adventures and decisions, it seems too often that we are prisoners even though the doors are always open. The only way to escape is to find your own destiny.



  • Designer: José Luis Calderón
    Location: Mexico
    Project type: Produced, Commercial work

    This is our new design, a white bottle for a Porter Beer

    Inspired on minimum elements



  • Creative Agency: Tough Slate Design
    Designers: Dima Tsapko, Roman Davydyuk
    Client: Woodstock Sawmill
    Location: Ukraine
    Project Type: Concept
    Unique Points: The packaging resembles the barber shop light.

    Overall design of the blade is made corresponding the idea of WOODSTOCK Sawmill Identity.

    The box design resembles the design of striped barber shop light.




  • Designers: Max Molitor & Cajza Nyden
    Location: Sweden
    Project type: Student Project

    Quartz communicates a pared down and simple expression. This champagne is nice to bring to a dinner party, on a picnic or just to a nice Friday night with friends.

    The concept is based on the desire to have knowledge and interest in crafts. Champagne should be stored lying down, we took advantage of that and created a package that doesn't let the bottle to stand up. This makes it stand out from the crowd and have a strong shelf impact.



  • Creative Agency: Inplicito Design Studio
    Client: Stephanie & Rafael
    Photography: Rodrigo Erib
    Location: São Paulo, Brazil
    Project Type: Commercial Work

    Stephanie & Rafael are a nice couple from São Paulo, Inplicito was hired to create the visual universe for their wedding event from the save the date, giveaways to a style guide for the groomsmen.

    We also design a separated visual guidelines as a reference for the decorators and create the atmosphere where the ceremony took place.

    The project visual is simple and neutral as our client asked, aiming get away from the visual clichés like Tiffany blue and golden finish, giving space to a traditional and modern look.


  • Creative Agency: Graphic design studio by Yurko Gutsulyak
    Client: Obolon
    Location: Kyiv, Ukraine
    Project Type: Commercial Work

    “Starokyivsky” Kvass (The Old Kyiv Kvass) is a new beverage by Obolon Company that apart from quenching your thirst will tell you about the ancient Ukrainian traditions. The first mentions of kvass was date back to the 10th century and refer to the period of rule of the Kyiv Prince Volodymyr the Great. Today, just like many centuries ago, malty kvass remains a natural product based on live fermentation technology and made of sprouted barley and rye.

    The design is grounded on the pre-Christian symbols that were preserved due to the tradition of pysanka (Easter egg) making, ancient frescoes and practical everyday objects from the Middle Ages. The Sun as a sacred symbol has a central place in it, because it is associated with Volodymyr the Great as people used to call him the Beautiful (Red) Sun.

  • Designed by Flying Objects and Luca Patkós
    Client: HEDON
    Location: Budapest, Hungary
    Project Type: Commercial Work

    Hedon was established in 2014 as a new-wave craft beer company. The renaissance of craft beers in Hungary nowadays is reaching a new level, bringing more and more customers into the world of quality beers.

    The brand has an expanding range is available in special beer shops and craft beer pubs. Their name derives from “hedonism” so we chose the figure of a typical hedonist man for the logo.

    That’s how this beer-bathing guy was born, who enjoys his life and lives for the moment.