Phin & Phebes Ice Cream



Designed by Jefferson Cheng, United States. Art direction by Crista Freeman & Jess Eddy.

We launched our Phin & Phebes Ice Cream pint business in late November of 2011. Previously we were testing our ice cream at markets and fairs and selling scoops up until we launched our wholesale business. The inspiration for the package design and illustrations come from our chalkboard wall at home in our Test Kitchen where I have sketched out and written down our ice cream flavor offerings. Inspiration was also pulled from my ice cream flavor prototype sketches. We believe that eating ice cream should be a fun whimsical experience and our ice cream is uniquely formulated to tap into your inner child. The result is our package design that we believe helps evoke this experience.

Read more

The Marmara Chocolate



Package design by Süyümbike GÜVENÇ.
Agency: t.AG - Zebra Design Factory, Turkey.
Photography: Kerem SANLIMAN

Package design for The Marmara Hotels Chocolate & Wine Shop in The Marmara Taksim, Istanbul.

The goal of this project was to create elegant, luxurious and useful package sets for different kinds of handmade chocolates.

After the whole interior design renovation, my starting point was to create a color palette which is suitable with whole design and chocolate concept.
Beside creating a stylish gift box design, another important point was the usefulness of boxes.

By taking all of those significant points into consideration, I designed two sets of gift boxes in beige and black color, in different sizes which have been already on shelves of luxurious chocolate boutique of The Marmara Taksim in Istanbul..

THE GUIDE ISTANBUL
" The Marmara Taksim has gone through quite a change in the past year, and we’ve been more than impressed with their newly-updated Tuti Restaurant. Another welcomed addition is their Chocolate & Wine Shop (located right by the hotel’s entrance) where a distinct range of high-quality chocolate is sold. Of the chocolate-covered dragées, chocolate bars, and truffles, the most exotic of all may be the passion fruit truffle. You’ll find more adventurous flavors here, like the sesame chocolate or the mille-feuille chocolate. These make an ideal gift, especially because of their unique packaging. They come in a few different sizes, and the one that we like the most is the tall, pink box for ladies that has a purse-like handle. "

Read more

MEKFARTIN Birch Blond Beer



Designed by Martin Fek, Slovakia.

MEKFARTIN Birch Blond Beer is special beer with sap of birch. Birch sap was extracted directly from the tree trunk, then by cooking was produced thck concentrate, which finally became food for the to yeasts. Birchtaste is felt in beer thanks to careful hopping.

MEKFARTIN is home brewery founded by Martin Fek in 2010. Beer is brewed only from raw materials, high - quality malt, hops, herbs or spices, without any preservatives, flavors or pasterization. In addition to quality of content, Martin Fek depends on design of the bottles. New batch of beer - new design.Minimalistic design is always aligned with characteristics of beer or raw materials themselves.

Read more

Moroccanoil Hair Care Line



Designed by Bérard Associates, United States.

Moroccanoil approached Bérard Associates looking for assistance in restaging their line of hair care products. With numerous products in the line, the team needed to establish a framework for expansion of the brand portfolio.

Bérard Associates set forth with analysis of the brand assets to determine equities and effectiveness off all communication elements – verbiage, color, architecture, and design.

Colors were harmonized, creating a signature palette for the line. Communication hierarchies were established, providing greater distinction between product forms and feature benefits. Finishes were heightened and burnished to speak to the properties of the defining ingredient – argan oil.

Sold in the most exclusive of salons and specialty department stores worldwide, the brand now exudes the luxurious benefits of the product, while setting the stage for expansion into the body care line.

Read more

Bolthouse Farms (Redesigned)



Designed by HMSDesign, United States.

HMSDesign refreshed Bolthouse Farms' entire line of all natural Yogurt Dressings, encompassing 7 flavors, further leveraging the brand's iconic visual equities as it continues to lead the category.

The design challenge was to increase brand presence, appetite appeal, and meet consumer demand for all natural products that have low fat and low calories, all with great taste!
Read more

Skeyndor's Make Up Line



Designed by Garrofé Brand&Pack, Spain.

The brand of cosmetics Skeyndor has entrusted to Garrofé Brand&Pack the redesign of his Make Up's complete line, with the aim to renew his image to direct it a more professional and technical sector. The aim has been to create a packaging that was identified by professionalism and that was attractive for a type of target technically and specialized in the sector of makeup and cosmetics.

The aesthetics of the whole make up line have been reinvented in each product. Because of that we gave absolute protagonism to the colors black and silver, with combinations of brilliant and dully in the aesthetics of the flasks. It flees of the typical chromatic habitual codes in the products of this sector and competes for a simple and elegant aesthetics.

The design of the packaging has sought first of all, to transmit a sober image that breathes professionalism, according to the most technical public of which this new line is directed to.

The whole line of Skeyndor's Make Up answers with his design to the expectations of the brand, which wants to position it between a more professional and specialized public.
Read more

Johnson’s African Nurture



Designed by Moag Bailie, South Africa.

MOAG BAILIE Creates a new tradition inspired by age-old African Botanical Remedies

Moag Bailie has created the brand identity for Johnson’s African Nurture, reflecting once again that strategically well considered packaging design is undoubtedly the fulcrum point on which long-lasting brand loyalty and affinity are built.

Developing and designing a bodycare range in South Africa to deliver on the specific needs of African women is indeed no small feat. The new Johnson's African Nurture range of body moisturisers with brand identity and packaging design by Moag Bailie, is the result of years of R&D by the Johnson & Johnson South Africa team featuring unique ingredient formulations inspired by age-old African remedies with plants that have been used in skincare for centuries.

The essence of African Nurture is portrayed in 7 distinctive variant combinations, Relaxing Rooibos & Cape Chamomile; Energising Marula & Kigelia; Hydrating Aloe & Water Mint; Nourishing Shea Butter & Honey; Moisturising Baobab & African Jasmine; Nourishing Cocoa Butter & Honeybush; Revitalising Cape Geranium & Buchu.

Inspired design by Moag Bailie achieves instant stand-out shelf impact through the use of vibrant colour differentiators to reinforce variant cues and make for easy navigation across the range, with an African heritage underpinned through a modern take on the Shweshwe pattern. The inherent moisturising nature of these formulations and ingredients are dynamically brought to life on pack by visualizing these in an exuberant splash of liquid while strong Johnson's family brand iconography ensures that African Nurture resides firmly within the loved and trusted Johnson’s family.

Read more

Hunt Meat Bottles (Student Work)



Designed by Benjamin Carr, United Kingdom.

Part of a project to create a hamper set for vip parties themed on popular past times of Suffolk, United Kingdom.

Whole Hamper kit to come soon!

The idea behind this pair was to create a universal label design, reminiscent of the engravings found on old British shotguns, and differentiate different drinks by the bottle and hang tag.
Read more

Siid Cha



Designed by Victor Branding Design Corp., Taiwan.

“Siid Cha” originated from unsophisticated Hakka Culture in which they have dense emotions toward grains. Reserving human touch of traditional food by Hakka flavor. Hold the warmth of life on hand, Have a Return to Innocent Trip which chasing the Sun. Finally, taste.”

Read more

Motozone (Student Work)



Designed by Thorbjørn Gudnason, Denmark.

Motozone is a fictitious company that is specializes in high-end auto parts. A company which strays away from discount products and appeals to serious car enthusiasts. The Motozone logo works a bit differently as the word after “Moto” changes depending on the product. Motopart – Is the private label of Motozone – a wide range of quality products, made to ensure the customers long lasting use. This showcased material is the wrench tool line, which changes size depending on the size of the wrench.
Read more

Amon Tobin Deluxe Boxset



Designed by Oscar and Ewan, United Kingdom.

*LIMITED TO 4000 - EACH BOX COMES WITH NUMBERED CERTIFICATE & REGISTRATION INFO FOR EXTRA DOWNLOADABLE CONTENT WE COULDN'T FIT IN THE BOX*

The Amon Tobin boxset is a strictly limited edition release and will come in the form of a beautiful high quality bolt fastened mechanical 'press'. Packed inside are 6 x 10" vinyl, 7 x CD, 2 x DVD and several posters. Most of the material is unreleased, almost none of it has ever been available on a physical format before. It includes new music, unreleased dub plates and a wealth of archive material, Amon Tobin's earliest audio experiments (never been played in public before), film and television score work, unreleased score work, deleted bootlegs, ISAM live show DVD, ISAM live audio album, remixes, cover versions and re-interpretations of the ISAM album, remixes Amon has produced for others, a recording of the (November 2010) Royal Albert Hall orchestrations of Amon Tobin and more.
source: Ninja Tune
Read more

The Emporium Collection



Designed by Casa Rex, Brazil / United Kingdom.

Casa Rex, the multi-awarded international design consultancy with offices in São Paulo and London, has just won an award in the HOW+PRINT Color In Design Awards 2012. This competition is sponsored by Pantone and is run by two of the most popular American design magazines, HOW and Print.

The project "The Emporium Collection", an exclusive range of accessories, kitchen items and stationery articles developed by Casa Rex for the largest bookstore in Brazil, Livraria Cultura, was commended for its colour composition and the way these colours have been used to enrich the design.

"We created geometric patterns to represent everyday food and beverage items in a highly abstract, almost synthetic, style. The colours become the focus of attention because of the simple way the shapes are portrayed.", says Gustavo Piqueira, head of Casa Rex who worked on the project together with Samia Jacintho. “When it comes to the use of colour in the design world, it's really difficult to imagine a more significant recognition than this one from Pantone.”, reiterates Gustavo.

Casa Rex's award will soon be featured on PANTONE's website and on the Color In Design Collection's hotsite, which has been specially created to showcase the winning projects. It will also be published in the magazines HOW and Print, in the July and August editions, respectively.

Read more

Yoplait Naturlig Lett



Designed by Strømme Throndsen Design, Norway.

Strømme Throndsen Design has assisted Fjordland in developing a revitalised design concept for its Yoplait, Naturlig lett yoghurt range. The objective was to increase the shelf impact and communicate the natural taste in a new and engaging way. The result is a down-to-earth rustic look with the front graphics printed on the backside of the cardboard, leaving the feeling of no artificial ingredients and a natural taste. A highly differentiating design, that reveals the subbrand as the healthiest yoghurt of all.

Read more

Schwarz Wald (Student Work)



Designed by Yu Ping Chuang, a student at Pratt Institute, United States.

The goal of the project was to create a set of two chocolate flavors. The brand name “SCHWARZ WALD” means dark forest in Germany, which harmonizes with the two berry flavors. I applied a vintage print illustration from the Belgian painter Pierre-Joseph Redoute to indicate the exquisite taste of the products.
Read more
/
 
© All images and artworks are copyrighted by their respective authors.
Copyright © 2008-2012 Packaging of the World: Creative Package Design Archive and Gallery - Coding by Dante Araujo Designed by Mojo Media. Beta Version - Report a bug. Powered by blogger. Back to top.