• Designers: Tangyuan Jheng, Menglong Wu, Yuwei Zhang
    Project Type: Student Project
    Packaging Content: Chinese medicine
    Location: Taiwan

    Modern young people rarely try traditional Chinese medicine (TCM), the project hope to inject new brand thinking, the traditional Chinese prescription packaging innovation, let the young people can accept that.


  • Creative Agency: Buenaventura Estudio
    Project Type: Produced, Commercial Work
    Client: Rufino 1949
    Location: Granada, Spain
    Packaging Contents: Handmade jam and products
    Packaging Substrate / Materials: Glass
    Printing Process: Flexography

    Rufino 1949 is a brand of food products being produced in a traditional and artisanal way since almost 70 years. The oven of the family bakery gave rise to this company that, at present, stands out for its exquisite and original jams, canned food and related products.

    We were entrusted with the task of redesigning both the brand and the several product lines, so that the new image combined both the tradition and the naturalness of the artisan, with the modernity and contemporaneity of the new flavors and gastronomic proposals.

    The oven door of the original bakery is responsible for solving the project. This shape will be an element that accompanies the brand from the beginning, in all its expressions, as an allegory of the origin, of the made-by-hand, of what we want to endure: a door we want to keep open.



  • Creative Agency: Brandsummit
    Designer: Alex Monzó
    Project Type: Produced, Commercial Work
    Client: Ricard Camarena
    Location: Spain
    Packaging Contents: Anchovy sauce
    Packaging Substrate / Materials: Glass Bottle
    Printing Process: Silk-screened

    Ricard Camarena, the renowned Valencian Chef, relied on us for his latest project: his anchovy sauce. That's how Letern was born. Elegant and simple. A Premium, handmade product, made from top quality anchovies, for which a personalized lettering and an icon was developed. The result, a silk-screened bottle in a custom-made wooden box.



  • Designer: Francesc Moret
    Project Type: Produced, Commercial Work
    Client: Pizza Market
    Location: Barcelona, Spain
    Packaging Contents: Pizza Packaging
    Packaging Substrate / Materials: Paper
    Printing Process: Flexography & Offset

    Approach of a global campaign celebrating the 5th anniversary of a chain of homemade pizzerias at home. Five songs are chosen to make an interpretation of these as transmitters of desire, passion and love for “Pizza.”

    Music works as a universal tool to reach its wide target.



  • Creative Agency: DanCo Decor Company
    Project Type: Produced, Commercial Work
    Client: TM Yanhelivka
    Location: Ukraine
    Packaging Contents: Vodka
    Packaging Materials: Glass

    Each new project passes a way of transformation from a creative plan to his embodiment in a real product. Bottle decoration isn't an exception. Sometimes the solution of objectives requires literally several days. But, in certain cases, the final result, decorated bottle, becomes a result of a long collaboration of specialists of the DanCo Décor Company with the customer.

    Bottle for TM Yanhelivka became the real challenge, a test of the professional level of personnel of our company. For decoration of the bottle various technologies have been used: painting with masking, printing with high-temperature and UF-curable paints, the creation of volume elements of a decor.

    Therefore, with special pleasure, we have found out about the recent success of Yanhelivka vodka at one of the most prestigious world competitions International Spirits Challenge (ISC) 2017 which annually takes place in Great Britain. In the comment to an award, it is specified that the product of TM Yanhelivka meets all quality standards of ISC and it is awarded a jury appreciation.



  • Creative Agency: Crépuscule Brand Design
    Project Type: Produced, Commercial Work
    Client: Henkel - Igora
    Location: Europe

    Since its creation in 1960, the coloration brand IGORA from Schwarzkopf Professional has never stopped innovating to answer the needs of hairdressers. Offering a wide range of shades for every type of hair while exploring new trends, the brand has recently launched Igora Colorworx, a new range for bolder colors and improved service.

    The Context
    Schwarzkopf Professional has created a new range of semi-permanent coloration with bold colors offering an easy, simple and super fun service for their hairdressers.

    To avoid using foil, the engineers have developed a formula with an additive preventing coloration to flow during the manipulation.

    The Creativity for Hairdressers
    This range offers a new way of expression for professionals, allowing them to mix, blend and boost colors. Giving free rein to the professional’s imagination, the flashy and pop colors appear like a work of art on the consumers’ hair.



  • Designer: Ricardo Pletes
    Project Type: Produced, Commercial Work
    Client: Organics Mariani
    Location: São Paulo, Brazil
    Packaging Contents: Tomato Sauce
    Packaging Substrate / Materials: Glass
    Printing Process: Offset printing

    Organics Mariani is a rural family brand, located in the south of Brazil, that commercializes juices, jellies, sauces, “in natura” products, among other items. For the featured product (Organic Tomato Sauce), the challenge was to create a design with low implementation cost and great visual impact to set this product apart from its competitors, still maintaining the organic background of the brand. To achieve this, it was created a strategic combination among clean space, strong bright color and the tomato picture itself. Giving to this design a great visual impact and credibility to endorse the organic origin of the products.



  • Creative Agency: designojo
    Project Type: Produced, Commercial Work
    Client: One Source Suppliers
    Location: Brooklyn, New York, USA
    Packaging Contents: Electronics
    Packaging Substrate / Materials: Paper, Plastic
    Printing Process: Lithography

    OneSource Suppliers sells after market smartphone accessories thru big box retailers and online. The value proposition was to elevate the shelf presence of their 3 product lines.

    designojo developed brand programs and visual assets for BASE, PowerPeak and OneSources OEM product lines. Work included identity development, packaging graphics/structures and related marketing materials.



  • Designer: mehak
    Project Type: Student Project
    School: MIT institute of design, Pune
    Course: Graphic design
    Location: Pune, India
    Packaging Contents: Handmade soaps
    Packaging Substrate / Materials: Paper
    Printing Process: Digital printing

    Handmade Soaps, target mainly at the female audience, probably because they have feminine scents made of flowers/ fruits.

    Introducing Naturalis a range of handmade soaps, targeting Male, Female and kids. It provides a unique bathing experience to each of the audiences.

    Each soap contains a combination of ingredients with strong aromas and skin treatments suitable for the respective audiences.



  • Designer: Borbas György Otthot
    Project Type: Produced, Commercial Work
    Client: La-Paloma
    Location: Hungary
    Packaging Contents: Air Freshener
    Packaging Substrate / Materials: Paper
    Printing Process: Offset

    Paloma Secret is a new line of air freshener. The Paloma Secret car freshener solves the problem of many customers. They like the nice moderated smells inside their cars,but don!t want to see any units on the mirror,or cockpit. The Paloma Secret is invisible,and doesn't need any action. You simply put it under the seat,and it lasts for weeks continuously.



  • Creative Agency: Bratus
    Creative Director: Jimmi Tuan
    Illustration: TonBui
    Graphic Designer: Trang Pham
    Account Manager: Hien Nguyen
    Photography: Eric Huynh
    Project Type: Produced, Commercial Work
    Client: Saigon Cosmetics Corporation
    Location : Ho Chi Minh / Vietnam

    The Organic Soapberry Shampoo Fresh owned by Saigon Cosmetics ( SCC), originating in Saigon. In the shape of black bottle and hot pink cap, Fresh has become a familiar hair-care products and been trusted by many Vietnamese generations , especially women. First made appearance in the market in 1975 and competitively challenge with others imported beauty products during 30 years, Fresh still find its own spot in the consumer’s heart.

    Attempting to come back with a new look, Bratus was asked to re-design the label of the Fresh shampoo system with a wide range of scent in addition to the Original Soapberry, for example Pomelo and Mint. Fresh with gentle formula and nourishing natural ingredients, Soapberry, Pomelo Oil, Neem leaf helps strands incredibly soft, silky, and shiny. More than that, all the pleasant smell brings relaxing feeling and enhances mood.

    To keep the familiar image that has followed the Soapberry line’s loyal consumer , we adjust the Cap’s Pink level and preserve the black bottle. Other than that, We focus on the natural nourish extract for hair care.Plus, locate and position the Products in the marker. After 7 months of manufacturing and experiment , Fresh has stepped up in the game with a minimal design and clear message, standing out in the supermarket stalls among the competitors.

    Bratus has developed and optimized Fresh’s position in the market to create a delicate, refined and pure beauty product that speak the language of natural ingredients. This is a strong point that attract the consumers in the decades of synthetic cosmetics.



  • Designer: Priya Lata
    Project Type: Concept
    Location: Sydney, Australia
    Packaging Contents: Herbs
    Packaging Substrate / Materials: Kraft board
    Printing Process: Digital printing

    Serious of four associated entities based on a concept of Four-ness.

    The four sacred herbs of the Four Directions are: Cedar, Sage, Tobacco, and Sweet grass. These herbs are used for smudging, cleansing, and for prayers. They each have their own medicine.

    Some of their uses are listed below:
    Tobacco is the sacred herb of the East, the direction of Grandfather Sun, Eagle, and the Creator. We send our prayers up in its smoke, and Eagle takes them to the Creator. Thus, Tobacco also honour Eagle. Cedar is the sacred herb of the South; it purifies as well as pulls positive energy into your sacred space with its smoke. Sage is the sacred herb of the West, used in smudging to purify, and to send prayers to the Creator. Sweet grass is the sacred herb of the North, a purifying herb used to cleanse the mind, body, and spirit. These herbs are also used in Ceremonies, for various purposes.



  • Creative Agency: Raptus Creativi
    Project Type: Concept
    Location: Padua, Italy
    Packaging Contents: Mushrooms for pizza
    Packaging Substrate / Materials: Aluminium
    Printing Process: Print in metal decorating (Tin Print)

    The packaging wants to communicate with effective synthesis the use of mushrooms inside the tin can. The process calls "Trifolatura" consists of boiling champignon mushrooms with the garlic and parsley. At the top, the circular part would print the image of pizza with the most appetizing mushrooms possible. On the "front" of the pack, we used a graphics that is composed of blackboard background and a handmade font that indicate the contents. In the back of the tin can there are the legal terms. Pack is essential, the circularity is exploited because the roundness of pizza's image connects with the lettering, which are placed on the ti can's walls, and they given all necessary information.



  • Creative Agency: Sabik Design
    Designer: Hannah Hart
    Project Type: Produced, Commercial Work
    Client: Microfood Indonesia
    Location: Bali, Indonesia
    Packaging Contents: Microgreens, Kombucha
    Packaging Substrate / Materials: Plastic, glass bottle
    Printing Process: Digital Printing

    Microfood Indonesia is a company founded in 2016 by Indonesian mother & daughter. They cultivate high-quality organic microgreens and other healthy food & beverages such as kombucha and kefir. Their mission is to deliver high quality microgreens and other fresh produce throughout Indonesia with affordable prices and international quality. Microfood's credibility has given them the privilege to stock some of the most well known restaurants and cooking shows (i.e. Iron Chef Indonesia) with the freshest microgreens. Our challenge was to create a logo that embodied the essence of the company while also creating cohesive packaging across their many products. They came to us wanting packaging that felt organic and home-grown to embody their mission and create that natural feel.



  • Design Agency: Prompt Design
    Executive Creative Director : Somchana Kangwarnjit
    Designers: Ratthakorn Disjaiyen, Sutee Onnum, SKJ, Pongpipat Jetsadalak
    Retouchers : Thiyada Akarasinakul, Pantipa Pummuang, Chalida Assawamongkholsiri
    Account Executive : Jutharath Vankaew, Sirin Poopiamsakdi
    Packaging Materials: Plastic, glass
    Location: Thailand

    Beverage market nowadays has been very active in promoting new products and packages. We discover an interesting idea to develop a perception through new packaging design.

    The ‘B-ing’ bottle package is designed so that shrink film wrap (which is double-side printed) when being torn along the dotted marks around the bottle top will show a blooming flower appearance with petals.

    The ‘B-ing’ comes with 4 flavors being the Orchid, Chrysanthemum, Lotus and Butterfly pea. This new package will certainly give customers’ experience and feeling of fresh and natural flower flavor.


  • Packaging manufacturer: MW Luxury Packaging
    Photography: Alex Bibby
    Design" Reg Sandland and Justin Weinrich
    Project Type: Produced, Commercial Work
    Client: Crème De La Mer
    Location: Global

    For La Mer fans, any new product launched by the global beauty brand is cause for celebration – but there’s something particularly special about their most recent release, Moisturizing Matte Lotion.

    Not only does this lotion intensely nourish the skin, smoothing out the appearance of pores and wrinkles, it also comes housed in a limited edition (and wildly creative) interactive box, designed by the La Mer team and manufactured by MW Luxury Packaging.

    Inspired by vintage pinball machines and Chinese puzzle boxes, this innovative pack is comprised of a rigid board outer sleeve wrapped in matte paper, and a main box which, when slid out, reveals a playable labyrinth.

    The labyrinth walls were constructed from EVA foam in the shape of the letters M, A, T, T and E. Lively printed card stock was used to top the lettering, and a small recess was included to hold the ball bearing with which you navigate the maze.

    Delicate detailing can be found everywhere: in the blind embossed “M.A.T.T.E.” acronym on the outer sleeve, the colour-matched ribbon attachment which allows you to remove the lotion, and the concealed magnet holding the ball bearing in place. For ultimate peace of mind, the entire pack is also wrapped in a clear acetate security sleeve.



  • Creative Agency: CookChick
    Director: Lee Cook
    Designer: Adam McCarthy
    Project Type: Produced, Commercial Work
    Client: Adnams
    Location: England
    Packaging Contents: Spirits
    Packaging Substrate / Materials: Glass Bottle
    Printing Process: Direct printed foil

    Adnams have been producing handcrafted spirits at the Copper House Distillery since 2010. Since launch they have been making waves in the international spirits arena, winning numerous awards including the coveted ‘world’s best’ trophies for it’s approach to spirit making and maverick packaging design.

    With its ongoing partnership with Adnams, CookChick were commissioned to rejuvenate their super premium tier of spirits; Longshore Vodka and First Rate Gin.

    CookChick Director Lee Cook comments: “Having won the IWBC award for ‘The World’s Best Vodka’, it was time for a fresh new look at the packaging for Adnams Longshore.

    The aim here was to capture the essence of the Southwold coastline. Perfectly linear foil lines are interrupted only when the longshore current rolls past the coastal groynes. The bespoke brand identity lettering then emphasizes the brand name in shape and structure.

    This approach was then mirrored for Adnams First Rate gin. This time the foil lines are affected by the wake of the First Rate boat sailing across the bottle. Both designs feature 360 degree direct printing and Vinolok solid glass stoppers. Foil blocked over labelling then completes the pure yet specialist approach”.


  • Creative Agency: CF Napa Brand Design
    Creative Principal: David Schuemann
    Art Director: Antonio Rivera
    Creative Director: Kevin Reeves
    Project Type: Commercial Work
    Client: Grand Napa Vineyards
    Location: Napa, CA USA
    Packaging Contents: Wine
    Packaging Substrate / Materials: Glass/Paper
    Printing Process: Offset pressure sensitive

    Grand Napa Vineyards came to CF Napa with the opportunity to launch a premium red wine into their portfolio. The design for this brand was inspired by the idea that great wines are inspired and improved by the lineage of great winemakers and wine that preceded them. The artistry of winemaking of each new vintage is the culmination of learning and technique learned through the years. The design makes use of a historical "family tree" of exceptional winemakers and those who proceeded and thus contributed to this exceptional wine.



  • Creative Agency: Jacob Jensen Design
    Project Type: Produced, Commercial Work
    Client: DANZKA (Waldemar Behn GmbH)
    Location: Eckenforde, Germany
    Packaging Contents: Vodka
    Packaging Substrate / Materials: Aluminium

    DANZKA Vodka was established in 1989 in Copenhagen and is today owned by the German company Waldemar Behn GmbH. Jacob Jensen Design was asked to revitalise the DANZKA visual communication to bring it back to its Danish roots.

    The new visual identity focuses on the unique and functional aluminium bottle as a classic piece of Danish design. The entire identity is consequently based on creating a simple Nordic atmosphere around the product to highlight its Danish origins.

    Simultaneously, DANZKA THE SPIRIT – a new premium vodka was launched. Jacob Jensen Design was behind the new graphic interpretation of the iconic bottle.



  • Creative Agency: Panama
    Project Type: Produced, Commercial Work
    Location: Italy
    Packaging Contents: Fashion
    Packaging Substrate / Materials: Plastic

    PANAMA presents the ultimate clothing revolution for immediate evasion from stress and routine. The ESCAPE T-SHIRT keeps you safe from monotonous tasks and random annoyance. Thanks to its anti-boredom system, it protects you from super tedious dudes or boring conversations.



  • Creative Agency: Gitanos
    Photography: Paul Aragón
    Project Type: Produced, Commercial Work
    Client: Armonía Botanica / 130
    Location: Costa Rica
    Packaging Contents: Peanut Butter
    Packaging Substrate / Materials: Glass bottle
    Printing Process: Digital

    130 is a peanut butter cultivated by hand by Central American farmers and delivered to our Costa Rican cuisine.

    The project is inspired by botanical illustration to communicate the organic, natural and artisanal brand of Armonía Botánica and its product 130.



  • Creative Agency: twomatch
    Project Type: Produced, Commercial Work
    Client: HealingBlends
    Location: Thessaloniki Greece
    Packaging Contents: Nutritional Supplements
    Packaging Substrate / Materials: Plastic Bottle
    Printing Process: Digital Printing

    Product series redesign for Healing Blends company based in the USA. Keeping white color as base, a virtual identity with triangular patterns and serif / san serif was used, following the logo style.


  • Creative Agency: BrandMEA
    Project Type: Concept
    Location: Cairo, Egypt
    Packaging Contents: Chicken
    Packaging Substrate / Materials: Plastic

    Established in 2012, the Organo group has rapidly grown into one of Egypt’s leading suppliers of healthy, hygienic and nutritious poultry products. Offered through its internationally recognized Organo chicken brand as part of its ongoing efforts to meet customers’ needs and provide tasty, nutritious and healthy options. Organo has recently launched a frozen Chicken range

  • Minute Maid redesign by Taxi Studio

    Written by Claire, she works in marketing team at Brillopak, a premium quality, small footprint Robotic Packaging Systems.

    Amidst the flurry of products, both old and new, on the market, it is a challenge to stand out from the crowd. As marketers, it is important to pay attention to everything about the product; from how it’s manufactured to how it looks and to where it’s placed. These are all essential in ensuring that your target market is aware of your product and it is available and accessible to them.

    In marketing, there is a concept called the 4Ps – place, promotion, price and product. Place is all about ensuring that your product is easily accessible and available to your consumers. Promotion aims to increase awareness, equity, or loyalty to your brand. Price is competitively setting the price of your product depending on your target market. Finally, product includes everything about your product from its features, services, manufacturing and, of course, label and packaging. The 4Ps of marketing must all be considered when strategizing for a marketing campaign and must be able to interact and work well together.


    McCoy Juices designed by Dow Design

    Packaging is a part of one of the 4Ps, the product. It is very essential to how your target market will remember your brand. According to a research conducted by The Paper Worker, around one-third of buying decisions are affected by product packaging. Think of yourself in a supermarket, in an aisle with dozens of brands of, for example, corned beef. You see cans with a wide range of colors from reds to blues that are desperately trying to get your attention. Suddenly, you see an elegantly white-packaged can of corned beef and you become curious that you are eventually convinced to try out the product. This is what Filipino-made corned beef, Delimondo, has accomplished. Its packaging is a relief from all the cliché bright reds with pictures of the cooked product on most corned beef cans.

    Here we see how packaging alone can drive the sales of a product. According to the same research by The Paper Worker, businesses that made packaging efforts had a 30% increase in consumer interest. Aside from increasing the chances of purchases, an attractive and effective packaging can also move a person to share it with their friends and family. Given that social media is now an important tool in information dissemination, more people now get to see your brand from a single post. Imagine if a person shares a photo of a brand on her social media; a social media friend then sees that post and shares it to her own friends. It’s a continuous cycle of sharing that allows your brand to reach more people than it can 10 years ago. This awareness, of course, is essential to convince people to try out your brand, and therefore significantly impacting its sales.

    Effective packaging also allows your brand to be memorable. The study by The Paper Worker shows that consumers only spend an average of 7 seconds looking at your product; so make those 7 seconds count! A memorable packaging also makes it more convenient for your consumer since a packaging that stands out will make it easier for consumers to find the product. If your brand has a remarkable logo and is on the packaging as well, it can also influence consumer purchasing decisions.



    After brand awareness and repurchase comes loyalty. A brand successful in sticking to the minds (and hearts) of the customers now has the ability to create relationships with their consumers. Logos often emanate feelings from the consumer’s past experiences with the brand. This also has something to do with the perception of consumers with the brand, which is called brand equity. In a blind test, more participants actually chose Pepsi over Coca-Cola; but once they can see the beverages being offered to them, they immediately switched to Coca-Cola. This was termed the “Pepsi Paradox.” When choosing between brands, consumers also subconsciously include emotions towards the brands when making a decision, as found in the Pepsi vs. Coca-Cola blind tests. The packaging and the logo are both associated with your brand and therefore represent them as well; combining these with a positive brand equity and you will be able to create long-lasting relationships with your customers. After all, it is said that it is cheaper to maintain loyal customers than it is to pull in new ones.

    As demonstrated by a lot of brands, packaging can in fact do wonders for a product. It is just an element of a wider marketing strategy, but an essential one nonetheless. There is a lot more you can do with how you present your product and is not limited to the traditional packages for various brands. Thinking out of the box can always go a long way and will give you better results in terms of attracting consumers and ensuring that that they repurchase your product. Packaging and sales are connected and the companies that make efforts to make unique and remarkable packaging for the products are those that eventually thrive in the marketplace.

    SOURCES:
    http://www.marketingprofs.com/chirp/2014/25957/how-product-packaging-affects-buying-decisions-infographic
    https://www.psychologytoday.com/blog/subliminal/201205/why-people-choose-coke-over-pepsi








    About the author
    Claire works with Brillopak which provides many automatic food packing machine, semi automatic packing machine, manual packing machine and many more. With her endeavors, Claire has immense knowledge about the industry helping clients ease-up their packing jobs. You can get in touch with Claire anytime you want and she will be happily ready to help you out regarding any queries or regarding the purchase of packaging machines.