• Creative Agency: KOREFE. Kolle Rebbe Form und Entwicklung.
    Project Type: Produced, Commercial Work
    Client: Elbjazz Festival 2015
    Packaging Content: Vinyl record
    Location: Germany

    In 2010 an annual event began in Hamburg’s harbor: the ELBJAZZ Festival. Since then the festival has maintained a wide scope and continued to incorporate many styles of jazz in its innovative and international line-up. There’s a problem though – jazz just isn’t cool anymore, or at least that’s what journalists say. How can we convince them otherwise?

    We created a hard-to-ignore mailer to change our audience’s minds about jazz. Hamburg harbor’s maritime charm was incorporated into a modern, mini­malistic design enveloping an exclusive vinyl record from the 2014 ELBJAZZ Festival.

    At first glance the mailer seems to be a simple album cover, but pull at the corners as instructed and the once flat object transforms into a ship. The vinyl record inside is lifted up and becomes the sail of the ship, invites the recipient to put it on the record player and sail away into the smooth world of jazz.

  • Creative Agency: Insite Design
    Project Type: Produced, Commercial Work
    Client: Dillon's Small Batch Distillers
    Location: Burlington, Canada
    Packaging Contents: Whisky
    Packaging Substrate / Materials: Glass
    Printing Process: Silkscreen and Digital Print

    For distiller Geoff Dillon, making spirits is a labor of love. And that's the only way to describe this new 100% Canadian Rye from Geoff, the founder of Dillon's Small Batch Distillers in Beamsville Ontario.

    Years and years and years of planning, investment, hard work, sweat, tears, wins, luck and good people is what is has taken to produce Canada’s first 100% Rye Whisky in decades. Possibly since the 1920’s, US prohibition and other factors of the era created a panic rush boon for Canadian whisky; squeezing the majority rye content out of the world renown product and introducing cheaper more generic ingredients that could be made quicker and more on mass.

    This ultra-premium category package design needed to tell this story and how Dillon’s came to make such a new expression of Canadian whisky while also engaging the audience with the concepts of what makes a real craft rye — rye grain, milling, malting, mashing, distilling in copper and aging in oak — all in Ontario Canada, right down to the Canadian Oak casks among the 3 oaks used.

    Insite designed and illustrated the concepts as a full continuous scene around the bottle which was then screen printed and baked with ceramic inks. A pressure sensitive front and rear label carries specific release information and bottle numbers as well as cask number and release year to reinforce how special this product actually is.

  • Creative Agency: Thirst Craft
    Printer: IST Printing
    Project Type: Concept
    Packaging Contents: Wine
    Location: United Kingdom

    As part of our ongoing research and development, we have decided to create various projects to explore new techniques, enhance our understanding of packaging executions and increase our knowledge of different aspects of the drinks industry.

    The first project in our Studio Series is Moses Lake Cellars, a West Coast American luxury wine brand. We wanted to showcase a brand that works as a collective on a dinner table, visually tying together an eclectic range of wines.

    Inspired by the contemporary nature of West Coast American wine packaging, we wanted to explore typographic lettering techniques that were bold and youthful, yet still carry the luxurious qualities associated with wine. The lettering has been produced by various brush techniques. The brush strokes provide beautiful detail and offer the simple, bold characters a level of intricacy that gives the lettering depth and interest.

    The paper stock is Manter Tintoretto Black Pepper Ultra WS 115 – a luxury label stock from Spain. They have been double folded – white onto gold. Produced by our friends at IST Printing.

  • Designer: Anastasis Stratakis
    Project Type: Produced, Commercial Work
    Client: Tzekos Organic Herbs
    Location: Greece
    Packaging Contents: Organic Herbs

    Tzekos Organic Herbs is a Greek family-run business engaged in the cultivation and standardization of organic herbs. Their plants are local, usually seen growing naturally in Greece and they are well known for their therapeutic and nutritional value since ancient times. The brief was to design their brand identity and its applications, while subsequently this double series of packagings was requested in order to release a couple of new product lines: herbal cooking and tisane blends. The aim was for these packagings to contain and communicate, with the utmost simplicity and directness, the particular characteristics of the project — it’s a case of a small scale family business with excellent quality products since a great deal of attention is being given to every single detail and step of production. Their goal was to approach the domestic and international market, nonetheless in an ever-rising sector, which meant that for them to be distinguished among the plethora of competition they had to become aware of their special characteristics and have their identity built exactly on those. Therefore, the design concept is based on the simplicity of means, the purity of the materials and the immediacy of the transmission of the elements that constitute the brand. The selected approach aims to develop the products’ image as a combination of perfectly natural, traditional goods while also being luxury products addressed to responsible consumers who are looking for high quality organic food. The therapeutic nature of these herbs led to a reference to the purity of the design language of pharmaceutical products, while special attention was given to the brand’s colour palette which aims to convey a feeling of dried herbs. Finally, multiple patterns were created and applied to each particular packaging, using the leaves-icons of the herbs that are used in each respective blend.

  • Designers: Fardoe Ruitenberg, Lorena Manhães & Martí Gisbert
    Project Type: Student Project
    School: Elisava
    Course: Master in Graphic Design
    Tutor: Xavi Roca
    Location: Barcelona, Spain
    Packaging Contents: Wine

    Embriaga’t is a wine to get carried away which brings a view to the search of the unexpected in the city of Barcelona, boosting for the ideology of drifting as a change of attitude. Embriaga’t represents the wine as bottled poetry. The conceptual formalization and the design approach project the poem “Get Drunk” by Charles Baudelaire on the bottles, provoking visual and linguistic drift with a typographic composition. A wine of limited production with the purpose of being consumed in authentic restaurants and hotels of the city.

  • Designer: Tomás Salazar
    Project Type: Produced, Commercial Work
    Client: Mariana rios
    Location: Ciudad de México
    Packaging Contents: Chocolate
    Packaging Substrate / Materials: Paper
    Printing Process: Digital printing

    Negromate Chocolate is a concept developed by Black Canvas Estudio that livens up the usual bar of chocolate. “When generating branding we wanted to use the idea of a Mexican artisan chocolate and freshness that marked the peculiar blend of natural flavors. We put the fruit in the foreground to denote the category and make a rapid differentiation of flavor. The result is 5 variants."

    The images on the front of Negromate Chocolate are absolutely mouthwatering. Freshly cut fruits rest next to smooth blocks of chocolate in a picture-perfect way. Faint images of cocoa pods float in the background, and each flavor has a coordinating color. The result is a unique combination of upscale and adventurous—a premium chocolate bar with intriguing and different flavors.

  • Creative Agency: Baga, Lda.
    Project Type: Produced, Commercial Work
    Client: Dancake
    Location: Lisbon, Portugal
    Packaging Contents: Cookies
    Packaging Substrate / Materials: Paper
    Printing Process: Flexography

    Taking inspiration from the 'Amazing Zoo' can and its illustrations of animals, the concept that explores the dynamics of a Zoo of Animals and Letters was developed. Our characters appear presenting the two types of cookies and visually showing how they can associate letters and animals.

    Each animal has the cookie corresponding to their name or their image. That is, the Bear has the letter U (because in Portuguese we say Urso), the Zebra its image and so on.

    The environment created reminds the fun and imaginary of the jungle, betting on a palette of colors that both identifies the variety of the cookie and refers to a game.

  • Creative Agency: IWANT Design
    Project Type: Produced, Commercial Work
    Packaging Content: Chocolate truffles
    Location: UK

    Sweet Virtues is an innovative, forward thinking, health-conscious lifestyle start-up. We have worked with them from their inception, developing branding, packaging, marketing, website and helping to bring their product to market. Since their launch in early 2015 they have won a number of awards including the 'Virgin Foodpreneur' award.

  • Creative Agency: Infinito Consultores
    Project Type: Produced, Commercial Work
    Packaging Content: Chocalate, natural products
    Location: Peru

    Candela produces and sells Peruvian sustainable, ethically-sourced products products. It is to highlight the relationship between small farmers, workers and consumers, through a different proposal that promotes the care of the environment and fair trade.

    The superb illustration features a pair of hands showing the relationship between farmers and workers holding the ingredients of each product.

  • Creative Agency: Swig
    Project Type: Produced, Commercial Work
    Packaging Content: Tequila
    Location: USA

    Pasote (pah-soh'-tay) is a new Highlands tequila made by one of the last destiladors still doing it the hard way. We designed custom hand-fired bottles, screenprinted warrior masks and weathered wood toppers to reflect the bold spirit of the brand name, which loosely translates as badass.

  • Creative Agency: ButterflyCannon
    Project Type: Produced, Commercial Work
    Client: No7
    Location: London, UK
    Packaging Contents: Beauty products

    ButterflyCannon have rejuvenated the packaging of the No7 Lift & Luminate franchise, following the successful launch of the redesigned anti-ageing serum in 2016. The portfolio takes lead from the hero serum product, extending the same graphic approach to elevate the perception of the range and clearly communicate the new ‘Triple Action’ benefit.

    A refresh and uplift to the core brand colour contemporizes the range, and the satin finish helps to convey the products’ luxury credentials. An iconic graphical device unifies the Lift & Luminate portfolio; recognizable to consumers from the serum launch, the device conveys the science behind the products and the three interconnected droplets represent the triple action concept, the three clinically proven anti-ageing benefits; visibly reduced wrinkles, firmer feeling skin and a more even skin tone in just two weeks.

    The rejuvenated brand aesthetic has also been rolled out on the latest addition to No7’s anti-ageing skincare portfolio; No7 Restore & Renew Face and Neck Multi Action Serum, which has just launched in stores across the UK.

    Just as on the Lift & Luminate franchise, a refreshed colourway and satin finish adds contemporaneity and premiumness, whilst the refined information architecture on the front of pack improves navigation and introduces the attributes of the innovative new formula in a more easily digestible format. To communicate the complimentary nature of the two franchises, the droplet icon created for the Lift & Luminate franchise is also featured, integrating a subtle profile silhouette to highlight the clinically proven benefits to the face and neck area.

    Lara Purcell, Global Brand Director for No7 comments, “The launch of the redesigned Lift & Luminate Triple Action Serum was a great success for the No7 brand, and it was a pleasure to work with ButterflyCannon again to bring the new approach to our Restore & Renew franchise.”

    Like the legendary Protect & Perfect serum, the Restore & Renew Face and Neck Multi Action Serum is expected to sell out quickly – when it went on sale last week there were already 10,000 people on the waiting list!

  • Designer: Elya Baibikova
    Project Type: Student Project
    School: British Higher School Of Art And Design
    Course: Visual Communication
    Location: Moscow, Russia
    Packaging Substrate / Materials: Paper
    Printing Process: Digital printing

    Waffle cake "Love Story" — Love like in a movie
    The secret of an ideal date in creating a mood and atmosphere, in which it is impossible not to fall in love. And it will help In this not only flowers and a pleasant smile, but also the right choice of a cake for a date. Light and beautiful love stories raise the mood and tune into a sensual mood.

  • Creative Agency: Auston Design Group
    Project Type: Produced, Commercial Work
    Client: Humboldt Distillery
    Location: Emeryville, CA, US
    Packaging Contents: Vodka
    Packaging Substrate / Materials: Paper

    Long-time client, Humboldt Distillery, came to us with a desire to create a Cannabis-infused vodka that would be a quality tribute to Northern California’s Emerald Triangle. The product would not feature any of the THC found in marijuana, instead it’s a product made with locally grown hemp that’s a subtle nod to the region’s pot-growing tradition.

    And that subtle nod had to remain subtle. Aside from the usual built-in labeling law limitations that go along with packaging alcohol, federal labeling laws strongly prohibit referencing, or depicting anything related to illegal drugs on alcohol packaging. So, in this case, it meant no pot plants, leaves, reefers, blunts, pipes or bongs — nothing fun.

    The challenge of evoking the essence of the local cannabis culture without any of the typical visual cues led us to go for a subtle hemp burlap sack texture in the background and a cluster of vegetation that “kind of” looked like marijuana plants. The first label version was rejected for stating “Cannabis Vodka” on the brand banner (a completely accurate description for the product), leading us to use “Humboldt’s Finest” on the front label – a reference for those in the know.

    This label is digitally printed on Neenah Packaging’s Estate Label #8 uncoated, pressure sensitive, substrate. It features a multi-level emboss. The first level is the hemp bag background texture; the second is our custom botanical & banner illustration.

    The final package is one that delivers the needed cues and Emerald Triangle spirit, yet still delivers a package that appeals to a wider audience.

  • Graphic Designer: Martin Hummel-Gradén
    Illustration: Alvaro Cubero
    Project Type: Produced, Commercial Work
    Client: SOEN
    Location: Sweden
    Packaging Contents: Vinyl and CD album cover
    Packaging Substrate / Materials: Paper
    Printing Process: Screen printing with foil

    The vinyl and CD cover for SOEN was created with the inspiration of the wolfs surrounding. The golden light that hits thru the forest just before the darkness hits the forest has been the inspiration of the gold for the cover. And the dark blue color is the darkness of the forest and the depth in music.

    The vinyl is a gatefold och the CD is a digisleeve.

  • Creative Agency: Duffy
    Project Type: Produced, Commercial Work
    Packaging Content: Beer
    Location: USA

    The box is stocked with refreshing flavors ready for a classic Minnesota summer on the beach or in the boathouse. In the pack you will find familiar Summit classics such as the Summer Ale and the Keller Pils, as well as two new faces: the Hefeweizen and Wit Bier.

    The Summit Hefeweizen is an old friend to the Midwest, first being introduced in 2002. Leaving the brewery in 2011, the beer is now back with a new look. The branding of this summer-fresh ale is reminiscent of that quintessential summer moment of throwing a line off a boat. Colors of the can mirror those of a Minnesota day reflecting on the lake.

    Off the lake onto the farm, the Summit Wit Bier connects puffy white clouds to its traditional white ale. Bright tones of yellow and blue create the warmth of a summery Minnesotan day on the farm, although the beer can be enjoyed anywhere.

  • Creative Agency: Tasarist
    Designer: Musa Celik
    Project Type: Concept
    Location: Istanbul / Turkey
    Packaging Contents: Schorle
    Packaging Substrate / Materials: Glass
    Printing Process: Screen Printing

    Sırma Schorle is delicious mix of natural sparkling water and intense fruit juice. It is a healthy beverage alternative to alcoholic drinks especially for the young ones. Since young people see the bottle they hold as a complementary accessory of their style, a cool design was prepared for Schorle. Finger shaped holding details, which no other competitors have, were added to design. Thus, differentiating, ergonomics and stylish look were obtained. Cool tone was strengthened with black color. For graphics, screen printing was preferred instead of labels, so production costs were decreased. By using luminescent fruit illustrations, visual appeal was increased and intense fruit taste was referred.

  • Designer: Rachel R Stoiber
    Project Type: Student Project
    School: University of Wisconsin Stout
    Course: Graphic Design II
    Tutor: Nagesh Shinde
    Location: Menomonie
    Packaging Contents: Coconut Oil
    Packaging Substrate / Materials: Glass, recycled paper with fibers
    Printing Process: Digital printing

    The objective of this project was to pick an item that we thought was lacking design wise. We then had to redesign the entire object including logo, possibly rename, and the packaging into something unique and beautiful. For my object I choose coconut oil, it is becoming a common household product because of it's many uses for cooking and body treatments. Coconut oil is such a lovely pure substance and the packaging of it in stores doesn't show that. Typical store packaging of coconut oil has a photo of a coconut with a very boring type choices and nothing that screams uniqueness or pride in the product. To me the designs look about as generic as a person can think of. I wanted to create a product design that was different and would spark the interest of the buyer. I developed the logo of a Tiki mask for my coconut oil because it is not the typical coconut we usually see but still gives off the tropical feel. The eccentric expression of the mask also helps had interest and visual appeal. I wanted my design to look as natural as possible by using brown ink and a recycled paper with fibers in it that looked like coconut hairs and a glass jar to really showcase the white color of the oil.

  • Creative Agency: Instinktiv
    Creative Director: Niko
    Photography: Instinktiv
    Project Type: Produced, Commercial Work
    Client: Bordeau Chesnel
    Location: Paris, France
    Packaging Contents: Food

    Bordeau Chesnel asked Instinktiv agency to create its new international range. A more daily and accessible range with a touch of french eccentricity and modernity.

  • Designer: Hugo Zapata
    Project Type: Produced, Commercial Work
    Client: Gonzalez Byass
    Location: Seville, Spain
    Packaging Contents: Wine
    Packaging Substrate / Materials: Paper
    Printing Process: Offset, Stamping

    The success and excitement about Tío Pepe En Rama has spread to more markets than ever in 2016. This year the wine will be released in 19 countries, the first being Spain and the UK in the middle of April, quickly followed by Sweden, Finland, Norway, Belgium, Ireland, Mexico, USA; Canada, China, Australia, Singapore, Malaysia, New Zealand, the Netherlands, Germany, Seychelles and South Africa, towards the end of the month.

    Commenting on this year’s wine Antonia Flores, master blender at González Byass, said, “The Tio Pepe En Rama 2016 is sublime; pungent, fresh and very much in the style of traditional Tio Pepe. Sourced from our founding cellars Rebollo and Constancia where year after year we find the most exceptional wines.

    “The mild climate over the past vintage, with an average amount of rainfall and a mild summer has given us a healthy and balanced vintage. A hot July followed by a cool August, thanks to the constant poniente winds, and an almost spring-like winter created great conditions for the flor to flourish. Additionally, the conditions in the González Byass cellars, ideal average temperatures and the absence of warm Levante winds during maturation were key in allowing the flor to maintain its magic cloak over the surface of the wine; strong and solid throughout the year.”

    He continues, “The combined effect of harvesting the grapes from our single estate vineyards Marcharnudo and Carrascal with their pure albariza soils, plus maturation in our century-old cellars and long hours of consideration that were taken to select the final 60 casks fill me with pride, emotion and some satisfaction at the quality of this year’s Tio Pepe En Rama. The wine is the embodiment of what generations of Jerezanos enjoyed before us a pie de bota (at the foot of the cask), the fresh, pure wine that is the essence of Tío Pepe.”

    Flores concludes, “Each year a different, yet authentic hand-drawn label is chosen, the design based on original art work discovered in Tio Pepe’s historical archives. This year is no exception as we are using a splendid label displaying medals from Alfonso XII and the Royal Seal placing us in 1875.”

    González Byass was at the forefront of the category in investing in the launch of Tío Pepe En Rama seven years ago and introducing this pure, unfined and unfiltered Fino to the trade and consumers as another way to enjoy this individual style of sherry.

  • Creative Agency: Tasarist
    Designer: Musa Celik
    Project Type: Concept
    Location: Istanbul / Turkey
    Packaging Contents: Tissues
    Packaging Substrate / Materials: Paper

    A box design which can make difference in paper tissue category with its look and features was aimed. The idea of designing a pot shaped box was derived from the product itself. Houseplant concept was ideally suited to flower scented tissues. Seeds were added to papier-mache of the cover. Thus, the box can be buried in the ground and trees can be grown. Potiss was designed not only to be nature-friendly but also to be a part of nature. It can be also used as a stylish table accessory with its appealing look. The main challenge of the project was to design a package which can differentiate in tissue papers category and become popular. All needs of the project were satisfied with a stylish box design which has unique features.

  • Designed by: Erik Musin & Timofey Popandopulo
    Packaging Content: Egg whites
    Location: Russia

    In the process of creating our product we have been thinking over everything to the smallest details, paying particular attention to packaging. Undoubtedly, packaging should provide convenient product consumption, easy opening and optimal shelf life. That is why we have chosen the Tetra Pak.

    Our packaging protects the product from sunlight due to which the product retains its quality and useful properties. We use only eco-materials.

  • Creative Agency: Butler Bros
    Project Type: Produced, Commercial Work
    Client: Tequila 512
    Location: Austin, TX, USA
    Packaging Contents: Tequila
    Packaging Substrate / Materials: Glass, Cardboard

    Scott Willis started Tequila 512 with an idea and a plane ticket from Austin to Guadalajara. Our collaboration took a similar turn as we searched for the perfect way to brand this smooth finishing tequila.

    Finding the Mark
    After a long Friday spent “blitzing” the future of the Tequila 512 brand, we stopped for a cocktail. Scott casually said, “I’m going to Jalisco on Monday. Y’all should come down.” We took him up on it. The trip influenced our work in a profound way.

    Message on a Bottle
    When we traveled to the La Cofradia Distillery where the tequila is distilled and bottled, we learned that the tequila was made with volcanic spring water. And we were struck by the hand-painted signs on every wall in the town of Tequila. This timeless style of signage is all over Austin, too.

    Especial Delivery
    To launch we sent out 512 boxes of tequila to influencers around Austin.

  • Designer: Srishti Jain
    Project Type: Student Project
    School: Pearl Academy
    Course: Communication Design
    Tutor: Gopika Chowfla
    Location: New Delhi, India
    Packaging Contents: Food, curries, biryani, rice,
    Packaging Substrate / Materials: Plastic and craft paper
    Printing Process: Digital and screen printing

    This is a branding and packaging design project for an internet only restaurant based in India which provides authentic Indian food from all over the country. The packaging and branding is done mainly focusing the delivery purpose.

    Brief - It is a rebranding of an internet based restaurant “LeapingCaravan”. Leaping Caravan represents the food from The Grand Trunk Road taking you on a journey in myriad hues from Kabul to Kolkata as the caravan travels a distance of 2500 kilometers through Afghanistan, Pakistan, Punjab, Uttar Pradesh and Bengal.

    But the design of leaping caravan fails to portray the authenticity, affordability fun part of the Indian food which brand wants to portray.

    The new logo is inspired from the standard Indian tiffin which is usually of three compartments representing variety, authenticity and the dabba delivery system as it is an internet only restaurant targeting busy young professionals.

    The visual language of the brand is an amalgamation of different scripts of Indian states - malyalam, bengali, gujarati, tamil, telugu with the specific ingredients of the respective states, played around in positive and negative space.

  • Designer: Mary Vinogradova
    Project Type: Student Project
    School: KSADA
    Course: Graphic Design
    Location: Kharkiv, Ukraine
    Packaging Contents: Books
    Packaging Substrate / Materials: Paper
    Printing Process: Digital painting

    Project (science book for children) devoted to the contribution of Ukrainian scientist. The book is designed for children 12-13 years old. The book will be of interest both to fans of scientific research and curious listeners. In the book there are many moving elements that allow the children easier to interact with the new information. The design of postage stamps and the book consisted of many preparatory stages, beginning with the selection information from archives, the establishment of the preparatory illustrations, patterns, completing by the manual assembly of the book. In the process of finding the visual language of the project was the shape and color corresponding to the main activities of the scientist Igor Dmitrenko (namely superconductivity and low-temperature materials).