• It's 2015 and we present you with 10 most inspiring and interesting packaging projects that has the highest posts views, social shares, social likes and people reach for the month of January 2015.

  • Designer: Anna Mikhaylova
    Project Type: Concept
    Location: Moscow, Russia
    Packaging Material: Glass

    Herbal tea BEAUTEA is designed for women, who are careful of their health, who live fit and lead an active life.

    BEAUTEA is fully organic and doesn't contain any preservatives. Great tonic effect makes you feel good and keeps you in a great mood all day long.

    Women living an active lifestyle are always on the move and love being the center of attention. That's why our bottle is designed in a special way allowing to grip it comfortable and it will never fall out of your hands during morning run.

    The colourful bottle is turning customer's attention and expressing positive mood.

    If you live an active and healthy lifestyle, always stay fit and positive BEAUTEA is your choice!

  • Designer: Stas Neretin
    Project Type: Student Project
    School: British Higher School of Art and Design
    Location: Moscow, Russia
    Packaging Materials: Glass

    Healthy lifestyle becomes a trend lately. It’s popular, and it sounds good, but in fact only few people manage to change their life for the better. Many start living healthier life but very soon, unable to control their temptations, fall back to soda and hamburgers! This is the vast majority of people often scorn at those who eat clean!

    Talking to a girl living a healthy lifestyle:
    Oksana, 25 y.o.
    – vigorous
    – ambitious
    – jogging in the morning
    – monthly income exceeds RUR 60,000
    — There you are, sitting in the crowd, scared to ask for lemon water when the others drink cocktails and beer...You just can hear them saying “Hey, are you showing off? You must have gone nuts with your clean eating! C’mon, have a beer! It won’t hurt you”»
    — Are you kidding me?
    — No, I'm not! Sometimes it’s scary to be among people not sharing my mindset! At best, they make fun of me!

    Create a product, which will be accepted by the target audience and at the same time will make a statement!
    It will imply: «YES! I live a healthy life!
    I’m not ashamed! I’m cool, and you’re not!»

    Our herbal tea is a manifest of healthy lifestyle!

    It states:

    We use glass bottles because glass is one of the most ecofriendly materials. Its form is inspired by a flask. This is an allusion to rebels and roughnecks.

  • Agency: Design Womb
    Photography: Lucy Hewett, Michelle Edmunds
    Project Type: Concept
    Location: San Francisco, California / Chicago, Illinois
    Packaging Material: Flexible Pouch

    Sabor Brasil brings the San Francisco Bay Area a new natural and gluten-free frozen Brazilian cheese roll.

    Design Womb successfully partnered to launch the quirky brand identity, logo, and a playful package design. The product is offered in a flexible pouch in the frozen food aisles and at local Farmer's Markets.

    The brand identity uses polka dots and a fun chicken logo with bright colors to capture the spirit, spunk, and personality of the two native Brazilian owners. The packaging reflect the lighthearted nature of the pao de queijo snacks.

  • Agency: Design Womb
    Photography: Lucy Hewett
    Project Type: Produced, Commercial Work
    Client: Jules & Esther
    Location: Chicago, Illinois / Youngsville, Louisiana
    Packaging Materials: Paper, paperboard, label

    Jules and Esther is a natural and organic skincare line born in the heart of Louisiana. The products are handcrafted in small batches and fragrance-free. The company is dedicated to producing skincare that is good for you, effective, and luxurious.

    Design Womb branded and delivered packaging design that reflects the purity and quality of the ingredients. We partnered on strategy, brand positioning, and helped the owner finalize the name of the company. Crisp, clean white is paired with bright and muted bold color. The package design balances beautiful white space with an interwoven pattern on the bottles and product boxes.

  • Agency: Hula
    Project Type: Self Promotion
    Location: Logroño, Spain
    Packaging Materials: Paperboard, recycled paper
    The Unique Points Of The Packaging: Illustrated and screen printed by hand

    'Taller' (workshop in Spanish), is a limited edition bottle illustrated and screen printed by hand to give to customers and friends.

    The case is illustrated with the 'mustela lutreola', 'tetrax tetrax' and 'androsace rioxana', considered part of threatened flora and fauna in the region of La Rioja.

    We believe in the concept of the workshop, not only as a workspace, but also as a means of sustainable production, small-scale and involvement in the different processes of creation, not forgetting the cohesion between the product and the environment.

  • Designer: Erik Berger Vaage
    Project Type: Student Project
    School: Academy of Art University
    Location: San Francisco, USA

    Branding and packaging for Piatta, a fictional high end Italian deli brand.

  • Art-direction & package design: Vladimir Shmoylov
    3D visualisation: Dmitriy Lubimov
    Project Type: Produced, Commercial Work
    Client: Dermasave
    Location: Moscow, Russia

    Dermasave - a brand of professional cosmetics for the treatment of hair and skin. In assotrimente brand there are dozens of articles for a variety of problems, such as face skin, body skin, hair. All of them have complex for a Russian English names. For example, DermaSave Dixidox Dx2 Hair Loss treatment with aminopyrimidine. Therefore I proposed to introduce encoding: f - a face, b - body, h - hair and after the letter the number of position.

  • Designer: John Parise
    Project Type: Student Project
    School: Academy of Art University
    Location: San Francisco, CA USA
    Packaging Materials: Plastic, Wood

    The project was to create a line of skin care products and an in-store display design that builds on a popular brand not known in the skin care category.

    The Unique Points Of The Packaging:
    Hand sketched type, bold graphics, earthy colors, and natural textures were combined to create a brand extension that represents Burton’s tradition of function, quality, and style.

  • Agency: Ripe Inc.
    Designer: Donna Romano & Marie Shriver
    Project Type: Produced, Commercial Work
    Client: Marble Brewery
    Printer: Stixon Labels, Albuquerque.
    Location: Albuquerque, USA
    Packaging Material: Glass bottles with labels

    Marble Brewery: winner of multiple awards, including two gold medals last year, and also named Small Brewing Company and Small Brewing Company Brewer of the Year by the Great American Beer Festival. Ripe Inc. has been working with Marble Brewery for the last 12 months on totally re-branding their entire visual identity.

    For Marble’s seasonal and limited special beers we used the labels as gallery space for sections of downtown mural art. Connecting the artistic approach used in making Marble’s beers with the abundant art on display in downtown Albuquerque. Many of the downtown murals, hidden away in back alleys, are not seen by the majority of people here and most were done in collaboration with art institutes and non-profits that Marble is keen to help promote and raise money for. The murals demonstrate another level of Albuquerque’s bold, creative spirit and mural details are picked to subtly communicate the flavor profile of each beer. All mural artists gave their permission and are credited on the labels. All beers labels have been printed and used on the actual beers. All beers are currently on the shelf, while supplies last.

    Murals details:Imperial Stout - Campo Expandido VIII by Raymundo Sesma & Working Classroom. Cuvée Rouge - Growing Together/Creciendo Juntos by Ian Kerstetter & Working Classroom. Imperial Red - Pattern Nation by Frank Buffalo Hyde & 516 Arts. Brett IPA - unnamed mural by Queens Underestimated CREW. Reserve Ale - Totem of the New Ancient Ones by Thomas Christopher Haag & 516 Arts

  • Designer: Stavros Lambrou
    Project Type: Student Project
    Location: Nicosia/ Cyprus

  • Designer: Erik Berger Vaage
    Project Type: Student Project
    School: Academy of Art University
    Location: San Francisco, USA
    Packaging Material: Grey board
    The Unique Points Of The Packaging: Half octagon shape, laser etching, single color foil

    In recent years, fresh water shortage has become an increasing trend now also in the western world. In 2004, Singapore started an initiative called NEWater, which transforms sewage water into perfectly clean drinkable bottled water. Similar efforts are also in progress in the US, but has faced problems gaining acceptance by the public.

    With Re:form, I tried to envision how effluent drinking water could be packaged in a more interesting, practical and sustainable way. The structure is made of 100% recyclable grey-board and the shape of the container is a half octagon, which allows for more space efficient transportation compared to round bottles. It also gives full control over how the bottle is carried for stronger brand impact.

  • Agency: jones knowles ritchie
    Project Type: Produced, Commercial Work
    Client: TSK Foods
    Location: Singapore/Asia

    jones knowles ritchie has created the design for a ‘Hawker Noodle Kit’ from Singaporean brand Kang Kang noodles. jkr, who developed the creative idea, including graphics and structure, worked with TSK Foods to launch the first product innovation from its lead brand. The product has picked up a Great Singapore Food Gift Award for its quirky packaging of classic hawker meals.

    The three noodle kits comprise a bag of fresh pasteurised Kang Kang noodles and a sachet of paste, packaged up in a bespoke cart structure reminiscent of a traditional hawker cart. “We wanted to create something authentically Singaporean, and what could be more authentic than a hawker centre?” commented Creative Director Dale Evans. “We put the cheeky, cheerful Kang Kang monkey at the heart of the pack, casting him as our hawker seller, and giving him a slightly different expression for each flavour. We had fun with the back of pack, too, using Singlish to capture the essence of a multi-cultural heritage.”

    Added TSK’s Director Annie Tan, “This is a joyful interpretation of the distinctive and humble part of our Singapore heritage which needs to be preserved, protected and shared with the world. jkr demonstrated a real understanding of the context and really brought the idea to life.”

  • Agency: Usopposto
    Project Type: Produced, Commercial Work
    Client: Birra Pratello
    Location: Bologna, Italy

    Restyling of the label and packaging for Pratello Beer, a micro brewery in Bologna, Italy.

  • Agency: Pearlfisher
    Creative Director: Hamish Campbell
    Founder and CCO: Jonathan Ford
    Founder and CEO: Mike Branson
    Project Type: Produced, Commercial Work
    Location: USA

    Pearlfisher has partnered with Bud Light to create a new limited edition bottle to celebrate Super Bowl XLIX.

    Pearlfisher New York has designed Bud Light’s new limited edition aluminum twist Super Bowl XLIX bottle to help fans celebrate the special occasion.

    An official sponsor of Super Bowl XLIX, Bud Light wanted to find a way to express passion for the event in an unconventional way. Pearlfisher’s challenge was to help Bud Light harness their vibrant personality to celebrate the Super Bowl, generating excitement around the occasion for two different audiences, Bud Light fans and Super Bowl fans. Drawing on Bud Light’s “Up for Whatever” campaign and a football coach’s game plan, Pearlfisher used a bold brand voice and graphics to create Bud Light’s version of a “playbook. Copy on pack includes lines such as, “Catch the cameraman off guard”, “Run a different route” and “Wow the crowd”, encouraging consumers not only to enjoy the game, but also to harness the energy and excitement of the Bud Light brand. The resulting bottle is rooted simultaneously in spontaneity and the spirit of football, connecting Super Bowl fans and Bud Light fans in a new way.

    Creative Director, Hamish Campbell says, “ Creating a limited edition language for the new Bud Light bottle was an incredibly fun challenge. What we discovered is that Bud Light fans love the brand’s spontaneity and spirit in a way that is very similar to a sports fan’s passion for their team. We combined these two passions into one graphic language, creating a “Game Plan for Whatever” that can resonate with both audiences.”

  • Agency: Masquespacio
    Creative Director: Ana Milena Hernández Palacios
    Creative junior: Nuria Martínez
    Architect junior: Virgínia Hinarejos
    Graphic junior: Jairo Pérez, Ana Diaz
    Client: Nozomi Sushi Bar
    Photography: David Rodríguez y Carlos Huecas
    Fabrics chairs: Kvadrat
    Location: Valencia, Spain

    Masquespacio designs the brand from Nozomi Suhi Bar

    Spanish creative consultancy Masquespacio present their last project Nozomi Sushi Bar. The project realized in Valencia consists in the branding and interior design for the new sushi restaurant from José Miguel Herrera and Nuria Morell, both passionate by the Japanese culture and specialists in authentic traditional sushi.

    The project in which Masquespacio began to work in January 2014 starts with a previous study of Japanese culture and the origin of sushi. A study in which was involved the whole team of the Spanish creative consultancy to understand and represent the Japanese culture through the brand image and specially through the interior of the new restaurant from José Miguel Herrera and Nuria Morell. The brand name Nozomi was chosen by the founders of this project being a ‘Japanese high speed bullet train’ and at the same time meaning ‘fulfilled dream’; two significances with which with José Miguel and Nuria felt identified and that create a duality present continuously through the whole project: “Emotional classic’ and ‘Rational contemporary’.

    Starting with the brand image we can see how this duality is represented on one way as ‘Rational contemporary’ through the Western typography, while on the other the hiragana (Japanese writing) shows the “Emotional classic’ touch through its logo.

    On the other hand Masquespacio for the branding uses the verticality typical for Japanese writing in this case both for the Western and Eastern writing form. A fact repeated for the tablecloth that contains an illustration of Koi fishes, a symbol of good luck and perseverance in Japanese culture.

    Ana Milena Hernández Palacios: “We wanted to play continually with the expressed duality both through the interior design as well as the brand image, seeking to create a reinterpretation of the basic elements of a Japanese dinner table, by means of the tablecloths and menu cards, with its form of a Japanese fan, but also through the different complements like the chopstick rest.”

    A last fact to stand out about the logo is the election of hiragana: “We commissioned calligraphy in different Japanese writing styles: hiragana, kanji and katakana. The hiragana was the best choice for being best fitting graphically, although kanji can be recognized by some typical Japanese decorative elements in the restaurant like the entry lantern.”

    Through this project Masquespacio illustrates its ability to work on projects from different cultures, showing their interest to study each project meticulously with the aim to create a unique history for clients and their consumers.

  • Designer: Tijana Golubovic
    Project Type: Concept
    Location: Belgrade, Serbia

    Riesling Limited edition wine is made from small winery from Novi Sad and it is produced in only 100 bottles.

    Each bottle is numbered so the person who gets the higher number is the lucky one. The packaging is used for self-promotion during winter holidays.

  • Designer: Grace Kuk
    Project Type: Student Project
    School: Pratt Institute
    Location: Brooklyn, NY, USA

    Brooklyn Red taps into the city's rich industrial history. The purpose was to create a vintage and homemade yet sophisticated packaging.