Thanks to Jelena Kovacevic for sending in more works of Wolff Olins.
Wolff Olins, one of the world’s leading brand consultancies, today announced details about their involvement in the concept, strategy, craft and launch of the new beauty brand, Living Proof on 5th of March.For more information about Living Proof, please visit their website, you can also view Wolff Olins' True North here.
Living Proof was founded in 2004 by Polaris Venture Partners co-founder Jon Flint on the premise that there have been few true innovations in beauty. He teamed up with fellow Polaris partner, Amir Nashat, MIT scientists Dr. Bob Langer and Dr. Dan Anderson as well as renowned stylists Ward Stegerhoek and Mitch DeRosa to find altogether new solutions to every day beauty frustrations. Today, the company is comprised of leading scientists and beauty veterans and is led by President and CEO Rob Robillard, formerly Worldwide General Manager of Kiehl’s Since 1851and Senior Vice President of Marketing of L’Oreal Paris.