Good-bye to Design Packaging’s Lux Kit

Latest work done and sent in by design packaging.

Design Packaging’s 25th anniversary is coming up which gives us the perfect excuse to redesign our marketing materials. As excited as I am to be working on the new kit, I am sad to see last year’s kit edged out by a newer, faster, younger, and better looking model.
The 2008 Luxury Retail Packaging Kit was completely designed from the recipient’s perspective. Putting yourself on the consumer’s side of the equation, as opposed to the designer’s side, allows you to understand the anticipation of the entire unveiling process.

Read more over here.