Evenson Design Group wanted to create a friendly package that would appeal and compete head-to-head in a highly competitive sea of coffee and soy-based alternative products.
Yes indeed, Rocamojo is a healthy full-bodied, 100% organically grown soy-based coffee alternative. Dr. Ron Marinaro, the founder of Rocamojo and successful wellness practitioner, had clients that consistently complained about what caffeinated coffee did to their psyche. With the help of his wife, he roasted a special blend of soybeans and thus began this new age beverage company to mellow the most agitated of souls.
It’s introduction called for an arresting image that had the capability of jumping off the shelves. EDG created a charismatic face to represent the Rocamojo product line, as well as their company, and had natural food and mass-market grocery store merchants lining up for orders.