Designed by Mallory Roynon, recently graduated in May 2009 with a Bachelor of Fine Arts in Graphic Design.
"I created the logo/identity for this brand of vodka (Ephit) as well as the packaging. Each flavor is a different story created by myself and those close to me. The front label is a story that one might say "ephit" to, but the back is a story of the same situation if done differently; hence the mixed solution on the back label.
This project was done in a graphic design theory class. The project was to create something based off of the film, "Run Lola Run." My idea was bad things happen, but how can they be turned around and done differently. What would the outcomes be? What would solve the problem? The class answer to my questions was alcohol. Hence my solution to the film and the questions I asked."