At INQ we make a new type of handset - the Social Mobile - designed for the way people communicate today. The services we’ve built into the device are there to be used, and not sit stranded and unwanted in some obscure sub-menu.
Communication is at the heart of everything we do. We express this in our brand through one of its most striking and creative aspects: art. Not in any lofty way, but in vibrant and streetwise forms: illustration, comics, film - whatever we like really, whatever catches our eye.
With the INQ¹ box we wanted to create an object of beauty - something to cherish not chuck. All too often, packaging needs up in landfills, or recycling bins at best. While we’d like people to keep it, use it and treasure it.-INQ
When we design our handsets we remix and edit internet services so that the play best on a mobile. Similarly, we remixed the idea of a box and made it into a place to display artwork. The box art, and the illustrations on the help cards, come from people whose work we really like.
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