Amazing philosophy behind this packaging sent in and designed by Scott Lambert, an English graphic designer, currently working in Ho Chi Minh City, Vietnam.
Packaging work for Xanh (meaning green in Vietnamese), Duck Rice is their first product. Very simply, rice is grown as naturally as possible, the ducks live in the paddies and their everyday habits keep the crop fertilized and free of pests. Xanh also promote a fairer deal for farmers. Working closely with the client I produced clean, fresh packaging to reflect the philosophy of the product. A wonderful coincidence allowed me give them a duck in the typography.