Another great packaging designed by Taxi Studio. It is the winner of six design awards including Cannes Design.
Willie’s 100% Chefs’ Cacao Bar needed a little sweetening. We tidied up the typography, introduced a Supreme brand identity and added the strapline ‘Grate in food. Great on food’ to communicate the product’s purpose.
Sales have increased significantly since the redesign; so has our award count.
2 comments:
curious... the packaging is the wrapper and the coco is solid, not the powder-in-a-can type. :) congratulations on being blog of note. :)
This is the supreme edition of Willie's
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