• Willie's Supreme Cacao


    Another great packaging designed by Taxi Studio. It is the winner of six design awards including Cannes Design.
    Willie’s 100% Chefs’ Cacao Bar needed a little sweetening. We tidied up the typography, introduced a Supreme brand identity and added the strapline ‘Grate in food. Great on food’ to communicate the product’s purpose.
    Sales have increased significantly since the redesign; so has our award count.


    WILLIE’S SUPREME CACAO
    WILLIE’S SUPREME CACAO




    2 comments → Willie's Supreme Cacao

    1. curious... the packaging is the wrapper and the coco is solid, not the powder-in-a-can type. :) congratulations on being blog of note. :)

    2. This is the supreme edition of Willie's

    Post a Comment