• Fresh & Easy

    Fresh & Easy 1
    The brief: Tesco went Stateside with their new concept for small format stores. selling own-brand products alongside brand leaders. We were asked to look at the their branding and ambient packaging.

    The solution: By establishing strong values that focused on freshness, authenticity,
    and origin we created a confident brand that could compete directly with both In-store competition and other retailers.

    The result: A new brand and over 600 packs designed In just 7 months!

    Designed by Pemberton & Whitefoord. It won silver at the recent Pentawards 2009.

    Fresh & Easy 2
    Fresh & Easy 3


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