Soho Brewery's design concept is based on the neighborhood the brewery was founded in and is targeted towards the designers that live there. Two different labels are used, one large with a two color pattern and a smaller one that only contains the brewery's name, in a layering effect to give a new take to traditional beer labels.
Designed by Erin Dameron.
1 comments:
targeted towards designers? don't know.. I don't buy beer based on if it appeals to my occupation... looks like Japanese fruit drink
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