Wolff Olins New York teamed up with Frito-Lay to create a fresh, unique brand in a new category - nuts. The result was TrueNorth, a healthy snack built for young boomers. In addition to launching the new product, TrueNorth asked people to share their "true north," stories about following their life passion. The winner was Lisa Nigro, who created Inspiration Cafe to serve Chicago's homeless with dignity and respect (her story was featured in a 60 second commercial that ran during the Academy Awards).
The Barcelona- based Packaging & Branding Studio, Morera Design, has been awarded recently with two of the most prestigious distinctions in the industry: a Red Dot Award in Essen, Germany and the "Pentawards" during the Luxe Pack Fair in Monaco.
Both prizes have been awarded for the design of the cava bottle "The Pubilla " from Catalán Pere Ventura Wine Cellars. The unconventional silhouette of the bottle, the chromatic range and the fine graphic treatment of the profile of the heiress on its label, are elements that communicate with great sensibility, the careful manufacture and quality of the product. The design is synonymous of the dedication, freshness and elegance typical of champagne.
The vocation of Morera Design Premium Identity is the creation of identity concepts expressed through the meticulous design of Branding and Packaging projects.
The company specializes in the Premium & Luxury segments developing projects for fragrance & cosmetics, luxury waters & beverages, and wine & spirits.
Josep M Morera´s vision and experience of 20 years places him amongst the most recognized professionals in Packaging & Design in Europe.
