This project was based on one of the YCN briefs where they asked from designers to create a totally new packaging concept for Doritos. Unfortunately, when I saw the brief the deadline was very close, but nevertheless I developed it.
The shape and the texture of the Doritos chips are used as the base of this packaging concept.
Gorisek-Lazar “Two Pianos” is one of the rare piano duos in Europe, playing an extraordinary mixture between contemporary classical and jazz music. The challenge in designing this CD sleeve was to get maximal visual and emotional output using basic graphic elements. We wanted to highlight their vibrating energy using a single thin line “traveling” through the sleeve (and dividing it into two triangles, symbolizing two pianos), expressing an amplitude of common and, in the same time, individual musical voyage.
Development of the Bio Composition concept “ The first bouquet of vegetal natural extracts concentrated in a beauty product”Put the ingredient’s names in a bouquet for more pedagogy, truth and tracability.
Explain simply the bio-cosmetic by remaining in the democratic and accessible spirit which is Yves Rocher reason to believe.
Being different and justifying the bio process but still recruiting and not going on the natural territory of many other ranges.
Body sprays for Mercadona. This is a new range of body sprays which we have designed for RNB Cosmeticos, a company which produces perfumes and cosmetics for Mercadona. Previously we have worked on mass consumer goods, above all food products and household goods, but the directors of those projects did not allow us to aim at high quality, they thought that staple products required a more vulgar language. As a consumer I found this offensive and as I as a designer, disagree.
For a while now brands like Ikea, Muji, Zara and La Sirena have shown the world that it is possible to offer incredible basic consumer products, which are impeccably designed and at a good reasonable price. Not only is it possible but it is the key to their success. This is why I am happy to be working with RNB, who are very clear on this strategy. And personally, it amazes me that in this era of branding, consumers still choose a no-name product.
In this case, we had to design a bottle, its top and labeling for a range of perfumed waters, aimed at widest possible public. There were some technical limitations, for example the base of the bottle had to be round. We asked Toni Palleja from Por Cuatro to collaborate in the industrial design of the bottle. Toni proposed this design, where the circle of the base evolves into the squared shape of its top. The bottles are natural polypropylene; the color comes from the fragrances. The Graphics on the labels are translucent, printed in shaded tones. The aromas are fresh and light, perfumed water for the body, a summer product rather than a winter one.
In spite of this it was successfully launched in November, which proves the effectiveness of design even in the supermarket line. Who is not tempted by 200 ml of a good aroma, elegantly packaged for only 2 euro fifty?
We purposely put this product in a bottle that would speak to the consumer that this is something new and different. We really wanted to reinvent Scope with this,” said McGovern (Christine McGovern, Scope brand manager). “We are also trying to drive more consumption. One of the things we’ve learned is that consumers tend to put the bottle underneath their cabinet so if you want consumers to use the product twice a day as part of their routine if it is out of sight it could be out of mind. Having a bottle that is counter-worthy can help drive more usage and consumption to help bring those extra sales to the marketplace.
