Bio Organic skincare range which is 90% eco-friendly and 100% recyclable. Packaging design for Almay’s designed by Moag Bailie, South Africa.
Grace’s Kitchen sought out Lemley Design, to revitalize the brand of a fledgling product line: create new positioning in the marketplace, demonstrate the gourmet quality of its offerings and repackage the line to allow the company’s offerings to shine. Challenge Outlined by Lemley Design’s Research: It was obvious to Lemley Design that Grace’s Kitchen had a great concept but the company had not capitalized on it. Repositioning the brand as an innovative line of gourmet quality meals that were both epicurean, yet approachable in the grocer’s frozen food case was the first order of business.
Lemley Design recommended Grace’s Kitchen pare down its product offerings to focus on a group of core meals that would be branded and positioned as “week-night gourmet entrees befitting weekend dates for two”. The top quality, chef-made meals were then repackaged with beautifully styled lifestyle photography to show the gourmet quality of the entrees. The new packaging photography would be at home in Bon Appetit or Gourmet magazine. Lemley Design’s efficiencies also cut packaging costs by 70%.
When Grace’s Kitchen debuted its revitalized brand and packaging at The Fancy Food Show, the company received more orders in that week than they had ever had in their history. In a twelve month period, distribution increased from 30 stores to over 1000 and prior to their sale and restructuring in 2008, the specialty food manufacturer was producing over 60,000 meals per month for grocers nationwide.
In the Heinz Baby Food portfolio, the Cans play an important role delivering wholesome, convenient baby food. Creating 'Hero' characters from the keystone involes Mum and Child alike whilst utilizing colour-ways from the Hero brand reinforces Heinz can food heritage and credentials.
While not as sophisticated as our previous packaging, these new swing tags represent our most successful execution yet. Most importantly, it provides a marketing platform for the product (which has proven difficult to merchandise), rationalizes packaging cost dramatically and improves packing speed. It also reduces freight cost. The asymmetry and proportional balance highlight the product, while still providing sufficient real estate to deliver the branding message, directions for use, etc. The top surface has been left blank of key information, so it serves as a branding canvas (we are printing a number of designs) to complement the product and mix up the packaging (to provide a more customized presentation to our customers).Please visit BudTrap's website for more information!
Jason offers quality organic bath products at an affordable price. This line of shampoos and shaving creams effectively communicates to a younger male audience by combining clean geometric form with subtle humor.
Hand-painted, old hardware store signage was the inspiration for this line of hand tools from Klein. Combined with bold, quirky tag lines, the packaging reflects quality and has substantial shelf-presence.
Smrprty was first released in 2004. At that time it got lots of attention and appeared in several design books and magazines. In addition it received the highest Norwegian design award: Merke For God Design. The jury said: "(...) one of the most creative solutions ever used in the Norwegian brewery trade". Smrprty has been an economical success since the first year.
Summer 2009 it was adjusted/redesigned and was followed by a low carb version: Smrprty Lite.
