The back of pack also features a 'webcode' and directions to a website that allows the consumer to find out exactly where the products are grown, which farmer grew it and a photo & bio of the farmer. The website is www.purenzvegies.com and to check it out, use this code 89082B - We think its pretty cool! It is also the first transparent bio degradable packaging in the Australian frozen category.
Designed by Acorn Brand Design, Australia.
1 comments:
Wow - ok, just tried out the code - that was really cool; takes knowing your local farmer to a whole other level.
I live in San Francisco, in the states, and could see something like that going over so well with folks here - particularly with the amount of concern we have with GMOs in our corn, soybeans, etc.
Here's my question though - they're claiming that the packaging is biodegradable. Do they have any certifications to back up this claim? The major international certifications for compostable plastics are ASTM D-6400, D-6868, and EN 13432. I've seen a lot of packaging abusing the terms biodegradable and compostable recently, and if they don't have one of those certifications, then it's a pretty bogus claim.
Post a Comment