Designed by Mouse Graphics, Greece.
One of the most well known names in the alcoholic drinks market; this pack's intention was to revisit traditionally used visual cues of the category, without loosing overall understanding. Hence the product name is redesigned in form and feel.
Greek-ness as provenance is reflected into two elements: Greece’s (almost trademark) colour - cyan for the blue skies; the visual of a miniature church (seen through the glass and the clear liquid inside), reminiscent of the miniatures sold 'Greek Style' in small touristic shops.
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