Designed by Rice Malarney, United States.
Sophisticated simplicity in design, Sasaki flatware defines refined contemporary living. With Asian inspiration, the flatware is designed to almost become art, very simple and organic in both shape and style.
In coming up with the design of the packaging I felt that it was important to focus on the shape and style of the flatware and to try and celebrate the designers craft. The packaging is minimal and straight forward while at the same time showcasing a beautiful product. The overall box is black and white with a peppering of a bold colored fruit which enhances the focus onto the product. This becomes important so that the packaging is able to separate the product from all others and put it on a different, more sophisticated level.