479° Popcorn (Extension)

San Francisco-based, The Engine Room, Inc., has just launched this packaging extension for artisan popcorn maker 479° Popcorn. Check out the rest launched before this. (United States)

Now that 479° has made its mark as a higher end snack, a new pouch style container has been developed to hit a lower price point, facilitate a stronger wholesale push and reach a broader audience. The Engine Room adapted the original 6-sided box style to this 3-sided pouch, though maintaining the distinguishing minimalism of the brand identity.