• Scratch Meals



    Designed by Jeremy Innes-Hopkins, United Kingdom.

    Packaging design & creative direction for start up London based food business Scratch Meals. After developing a new concept of a fresh meals kit, one box with all the ingredients + instructions to cook a meal, scratch needed some packaging that would convey this concept and the brand to new consumers.

    Packaging features a transparent tray made from RPET which lets consumers see the fresh ingredients within, also features a kraft sleeve surrounding the box with meal description, clear brand identity and cooking instructions on the reverse.

    Currently sold at various retailers across London including Budgen's and Slefridges & Co.











    1 comments → Scratch Meals

    1. Pretty cool idea - is this on shelves yet?

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