Designed by Jeremy Innes-Hopkins, United Kingdom.
Packaging design & creative direction for start up London based food business Scratch Meals. After developing a new concept of a fresh meals kit, one box with all the ingredients + instructions to cook a meal, scratch needed some packaging that would convey this concept and the brand to new consumers.
Packaging features a transparent tray made from RPET which lets consumers see the fresh ingredients within, also features a kraft sleeve surrounding the box with meal description, clear brand identity and cooking instructions on the reverse.
Currently sold at various retailers across London including Budgen's and Slefridges & Co.