Designed by Clara Cabral de Sousa, during her Post Graduation in Graphic Design at ELISAVA, Superior University of Design, Barcelona.
The SIMPLE JUICE derives from the main idea of a pure pressed natural juice. In this particular project we work in the industrial and graphic design of the product. The softness and friendly form of the bottle versus the simplicity of the graphic aesthetics lives in perfect harmony, leading the customer to a unique experience.
Therefore, you can differentiate each juice by the color of the fruits and the texture applied to the first letter of the fruit. This product line can be expanded and once you have enough packages (and therefore letters) you can create words with the bottles.