Jeremy

Designed by 6 West Design, United States.

Background
After working in the wine industry for over 15 years in every conceivable facet ( hence the tagline “forty thousand hours in each bottle” ) Jeremy launched his own Wine Brand & Tasting Room located in downtown Lodi.

Design
The unique full wrap dieline forms the phonetic ” J ” for Jeremy ( why phonetic? “because we want to stimulate all your senses when experiencing these wines” ), which also reads as a lowercase ” f ” alluding to the tagline “forty thousand hours in each bottle” when the wine is poured ( invert the bottle ). This duality is reinforced in the brand logotype, and further pushed in the package details & nuances ( blind embossed typographic texture balanced with a hand applied vintage metal tag; contemporary minimalism meets old world tradition ). This duality is a key symbolic element as it personifies both Jeremy’s personality and approach to winemaking.