There are 3 million people in tuscany. All different & all unique. This authentic Italian brand shows their true character, expression & emotion, in a way that has not been seen before in u.s. retail design.
Core Cider is the latest product from the High Vale orchard in the foothills surround Perth, Western Australia. Core Cider contains no artificial colours or flavours and is made from organic apples grown on the High Vale farm.
The pure nature of the product lent itself to a clean, simple and sophisticated label design that would showcase the product. With this look in mind, a transparent ‘clear on clear ‘label stock was chosen and printed with 5 spot inks and a white silk-screen.
When your eating for two it's hard to satisfy your craving while staying nutritious. Lola is packed with all the key prenatal nutrients and bold flavor combination for the pregnant woman.
Pearlfisher has created the brand identity, name and packaging for the Cawston Press range of apple juices; the apple juice brand formerly known as Cawston Vale.
Pearlfisher was tasked with visibly capturing and preserving the flavour and essence of the apple, creating a stand-out design that visibly connects the consumer with the fruit and the qualities attributed to the natural juice produced by Cawston Press.
Creative director Natalie Chung says: “The design essence is ripe and raw and we have created a bold and contemporary visual language to reflect the taste benefits of a product that will not compromise on quality.”
The new name and identity is intended to inspire a consumer reappraisal of the ambient juice sector by drawing attention to the availability of a premium quality juice, made from 100% whole pressed apples rather than fruit concentrates, that isn’t found in the chiller. It also aims to reinvigorate the ambient aisle itself, introducing premium branded innovation to an area generally perceived as generic, standardised and with no named brands.Designed by Pearlfisher
Mark Palmer, Marketing Director at Cawston Press says: “We are delighted with such a strong, vibrant and clear packaging design. We needed an identity that could shout above the crowd – speaking directly to consumers as well as creating a strong dynamic shelf presence to bring some much needed news to the neglected ambient fixture.”
The five newly branded variants of Cawston Press (Apple, Apple & Ginger, Apple & Elderflower, Apple & Rhubarb and Apple & Blackcurrant) will be sold in Waitrose, Ocado, Booths and speciality food stores from January 2010. RRP £1.79 for a 1 litre pack.
An opportunity to say what you really mean when you give the generic gift of wine.
Commercial Gallo is a Spanish company with over 50 years in the market, which sells fresh and dried pasta for more than 30 countries on 5 continents. We began our work in 2004 with the development for the European Market for Fiber Up brand, a line of fiber-rich pasta.
Soon, we developed a line of packaging for noodles with vegetables, for the American gourmet market. The aim was to work in a pack with Craftsman style, which was careful in detail, highlighting the vegetables in their natural, responding to the high quality of the product itself.
L&Ganse communication agency designed a label achieving a surprising alliance between the British newspaper world and the wines from South of France.
The Sun, one of the most widely sold English-language daily newspaper, has launched a “sunny wine” intended for its readers - elaborated by Maison Skalli and distributed by ASDA - for which a specific packing was required.
The briefing aimed at describing the product in its original set: a wine grown under the sun in South of France by the newspaper’s wine specialist, with a strong emphasis on The Sun arranging newspaper clippings. The expectation was to highlight the product quality and its French origin as well as the newspaper involvement, avoiding interfering with legibility.
It seems it is a success as readers gave it an enthusiastic welcome in wine departments of stores.
