Breuckelen Distilling Company asked us to work with them on the branding of their new bottles and packaging.
Breuckelen Distilling is an artisan distillery located in Brooklyn, New York. They handcraft delicious gin from organic New York grains entirely within their Brooklyn location. Breuckelen is a tiny fraction of the size of typical distilleries but their production methods create products of the highest quality.
Breuckelen’s founder, Brad Estabrooke, is an ordinary guy with an extraordinary love of distinctive wines and spirits. He began studying the art of distilling almost two years ago now, and his passion for it has grown exponentially since his studies began.
Jan Robben is a strawberry grower with a passion for his product, and a dedication to producing fruit of a higher standard than your ‘average’ strawberry. In 1998, his company was the first in the Netherlands to receive the Milieukeur certificate.* We designed a packaging that presented his strawberries in a way similar to a box of chocolates – as an exclusive, luxurious treat rather than a commodity. The packaging has a natural, intimate look-and-feel, featuring birds, Robbens’ butterfly logo and his signature, reflecting his personal devotion and care for the environment. This enabled Jan Robben to change his market strategy and achieve significant business improvement.
The objectives were to differentiate the product from the commodity competition, and successfully position it as a higher-margin product. Special emphasis also had to be placed on Jan Robbens’ personal care and passion, and the environmentally friendly processes with which the berries are produced.
*The Milieukeur certificate is awarded for special efforts in the field of natural, environmentally friendly production processes. Milieukeur products are very similar to organic products, but a limited amount of chemical crop-protection agents and artificial fertilisers are permitted in their production.
Memológica is a game for helping children to study math in a funny and joyful way. Students between 7-10 years old usually think that math is boring, or have difficulties to learn the basic operations such as subtraction, adding, multiplying or dividing. And most parents would think looking for a conventional pedagogic game could help them.
But a simple pedagogic game would not be the real solution, as children play because they want, not because they need to. This is why the Memológica game has different rules that make children be more interested in playing.
The Pure and Nature product group is a Kruidvat* private-label range designed for daily face and body skincare. Pure and Nature products consist of all-natural ingredients, and are the first private-label products in the Netherlands to carry the BIDH quality mark.**
Reggs created a design that is eye-catching on the shelves, but which also radiates a simple, uncomplicated look-and-feel that reflects and emphasises the products’ all-natural, high-quality characteristics. The Pure and Nature packaging makes an appealing, fresh and pure statement, in which the Kruidvat values also remain visible.
*Kruidvat Retail is part of A.S. Watson (Health & Beauty Continental Europe) BV and, with 941 stores, is market leader in the Benelux health and beauty sector.
** The BIDH mark guarantees that products do not contain any synthetic colouring, scent or preservatives, as well as any synthetic silicones, paraffin or other oil-based products. Furthermore, the natural ingredients have been, whenever possible, organically cultivated and have not been tested on animals.
John Rushworth and Daniel Weil have designed the branding and packaging for All We Know, a new range of baby toiletries for Mothercare. The creation of a coherent and focused sub-brand enables Mothercare to draw on its reputation as a trusted brand whilst adding new elements that help to differentiate these products from the competition. The All We Know range contains natural extracts, is suitable from birth and has been tested by a panel of midwives.
The sub-brand is built around the name All We Know and is supported through the label copy, which gives clear information to the customer in a knowledgeable and calm tone of voice. All We Know label designs include the Mothercare symbol and name as the primary brand identifiers.
The range packaging has been specifically designed with a number of outstanding features. The bottle is very distinctive, as it represents part of the ‘m’ in the Mothercare symbol. The curved face fits in the hand, the flat end allows it to rest horizontally, practical for use in the bath, and the bottle is designed to be opened with one hand. When almost empty it can be turned on its head in order to get out the last drops. From the perspective of the retailer the bottle stacks easily and stands out on in-store shelf displays.
The packaging was developed keeping in mind the health benefits of the product (which, not only nutritious, but also benefits the functioning of the body, improving overall health and reducing the risk of illness).
The design was created in conjunction with the Vitae brand, developed exclusively by Target Design for this product line. The heart shaped logo with unites this line with the main brand (Sinhá) which represents the idea of a product produced with care and quality, especially for the consumer.
The concept used was one of a more clean design, in line with global trends that value the white, making the information on the packaging more legible to the consumer and providing the product with a more premium position on the shelf.
Another positive feature is the enhancement of the product through the use of photos, produced especially for the package, thus providing a more immediate appetite appeal to the consumer.
Target Design was responsible for the whole process of package creation and line extension, creating not only the layout, but also all icons and graphic elements which add value to the product.
Suntory needed a gift pack to promote the mix of their new whisky ‘Hibiki 12 Years’ and ‘Perrier’.
The gift pack was distributed at Suntory whiskey trial events to guests who were interested in something other than just straight whiskey.
‘Hibiki’s’ core creative idea is ‘The Dramatic Blend’, based on the whiskey’s young energetic blending. The gift pack therefore had to have a dramatic feeling and effect on opening. Also including the ‘Purple Ribbon’ the brand icon.
DMA Yellow Works was contacted by Hindustan Unilever Ltd. to redesign the packaging for Taj Mahal Tea. The brief was to create an aura of superior tea. DMA Yellow Works achieved this via design as well as selection of metallic substrates. The result was 18% improvement in volume and off take (excellent response from consumer).
International packaging design company, Burgopak has won the 2010 American Package Design Award for their Sony EyePet promotional pack. The house-shaped paperboard structure features a hinged “roof” that, when opened, presents the game’s contents and actuates a pop-up of the EyePet character. The award-winning design encourages engagement between pack and user while complementing the interactive nature of Sony’s new PS3 augmented reality game.
This is the second consecutive year that Burgopak has won the American Package Design Award. In 2009 Burgopak received the award for their packaging of Target’s signature artisan chocolate line, Choxie®.
Burgopak’s London office worked on the EyePet project in conjunction with graphic and interactive design agency GR/DD, who developed the pack’s graphics and initial pop-up concept.
In order for the idea to be realised, Burgopak’s structural design team developed a simple linkage and friction lock that allows the internal surfaces to move through 90 degrees and lock to form a flat table where the contents - the game’s software, literature and hardware - are securely held. In addition to solving practical issues, the unexpected nature of the pack’s opening experience provides a well-suited introduction for Sony’s ‘augmented reality’ pet.
Graphic Design USA, a New York City based design magazine, organises the annual American Design Award competition to draw a mix of submissions in a variety of media, including print, advertising, direct mail and digital pieces.
Recently named Design Company of the Year at the UK Packaging Awards, Burgopak’s design team offers creative packaging solutions for a vast range of product areas. To find out more about Burgopak’s innovative and award-winning packaging, visit www.burgopak.com.
"Platinum” is a unique brand on the Russian market. This was the first company to offer consumers rare forms of hulled grains and beans, as well as original mixes brought from different corners of the world. In terms of diversity of exclusive positions and width of assortment in the brand, “Platinum” has no parallels in Russia and CIS.
KIAN brand agency serves the entire portfolio of brands of the “Yarmarka” company, perhaps the most dynamic and innovative company on the Russian grocery market for the past few years. In the spring of 2010 a new brand of the Company was entered into the market. Under this trade mark Customer produces a very interesting and, as a tradition, absolutely new for the Russian market product. It is a unique collection of mixes for delicious and interesting dishes such as polenta, paella, risotto, couscous, emmer, etc. It is offered to consumer not only a quick food, but also a product that helps to express their creative abilities and realize their culinary talent giving scope for fantasy.
Rice is the primary food for more than 3 billion people around the world and one of the basic products that the human society consumes.
But how much do we know about rice?
A new product range for 2010 which includes multi-packs and single units, Cornetto Enigma is Cornetto�s launch into the premium proposition range, aimed at consumers who like experiencing extra levels of indulgence and intrigue in ice cream purchase. The product which has been described as �delicious cones, interesting all the way through�, combines ice cream with a core of either fruit, chocolate or nutty sauce extending from the crown right through to the bottom of the cone.
B.U., one of the flagship and most successful brands of Sarantis, wanted to launch an innovative variant of perfume and deodorant within its portfolio. For their first collaboration, Sarantis and CB’a Design Solutions decided to work together on a concept name and graphic universe that would reinforce B.U.’s position as an unconventional perfumes and deodorants brand for young and trendy girls in Eastern Europe.
Among several propositions and graphic universes, the Rockmantic concept was chosen for its resonance with the bold temper of teenage girls today and its ability to embody more than a mood, a state of mind. Rockmantic reveals perfectly their complex personalities, a sparkling mix of provocation and fragility.
The design needed to be super sophisticated and sensual, in order to fully express the uniqueness of this new fragrance.
Rockmantic’s branding reconciles the two dimensions of the concept in a fresh girly style: heavy bold letters for the rock attitude, and subtle italic thin letters for the poetic romantism.
The graphic design uses the same balance between the strength and impact of the rock spirit and the delicacy and evanescence of the romantic soul, through the association of silver, black, pink and white colour codes.
A key visual of pink rose illustrates perfectly the cross-over of the two attitudes, referring both to the graphic codes of tattoo and romance. This visual, settled on a black sophisticated splash, stands out from a subtle floral trim pattern, as the finishing touches of the Rockmantic style.
