The awarded Brazilian design house, Casa Rex, has redesigned Knorr Soups core range for Latin America. The new packaging design breaks the pattern commonly seen in industrialised products, by depicting the use of natural ingredients.
Since Lilt is the original fruit crush, we literally crushed the design and type on the pack to evoke Caribbean dreams, Tortola, anyone?
Limited to 500 copies worldwide, this multi-format box set of Peter Gabriel's new album 'scratch my back' is available exclusively through petergabriel.com
Designed at Real World by Marc Bessant, this 'scratch my back Collector's Edition' is presented in a rigid, full colour and gloss laminated lift off lid box.
When we originally sat down with Oracle, the company had been in production for a little over a year, and with products starting to fill local and national grocery store and cafe shelves, they were ready to take a look at strengthening their labels and packaging.
The packaging created by Identica has been developed to represent a fresh, honest approach for the premium 100% fruit blends. The range consists of organic juices bottled into a 1 litre offering and launches with three vitamin packed flavours; Cloudy Apple, Cloudy Apple with Cherry and Cloudy Apple with Mango.
The basic idea in the design of the label for this product, was to create something that will at first reflect on what kind of product is done.
Of the numerous proposals for we selected name "Gorki", as in the Serbian language says bitter, which is fully described in terms of audio our products. As the target group for this type of product quite broad, the main theme is selected leaves, as an element that will be familiar to everyone. Many stylized sheet describes the diversity of content (56 spices), while its color symbolizes the monotony of the whole compound and it is our product. Was used for making semi-transparent label to the impression that the leaves is physically present in the bottle itself.
Cascade is Foster’s third-largest beer brand and is brewed in Australia’s oldest brewery at the base of Mount Wellington in Tasmania. The Cascade beer portfolio—made up of two premium beers (lager and light) and three craft beers (blonde, pale ale, and stout)—was fragmented and lacked visual consistency. Cascade’s portfolio volume was also dominated by Cascade Premium Light, which was competing in a declining market. On the whole, Cascade had lost relevance in the competitive premium beer category and needed to redefine itself as a more contemporary, unified brand.
This work is a conscious attempt to literally interpret the pack content: 'One spoonful of sugar' - visually and verbally stated. Straightforward and simple, the pack design obviously invites to a more decorative daily cupper.
MYGO is a new generation of drink, a super fruit juice, rich in antioxidants. It contains GOJI berry, an ancient Chinese medicinal fruit, often called “ the fruit of happiness”. It is believed to stimulate and boost your fundamental energy. Mygo is also rich in Vitamin C, and is a healthy and effective alternative to current energy drinks.
Ipacs Winery is a young, emerging, dynamic developing and already successful winery led by an ambitious owner.
Australia’s leading illustrators were commissioned to create artworks inspired by the Mitchelton winery in central Victoria for the latest Preece re-branding. The rejuvenation has elevated Preece into the top 50 best selling wine brands in Australia.
Pitch proposal for the re branding & new packaging of Rosé & Vinho verde of Lagosta Wines. Lagosta (Lobster) is a fresh summery wine that goes well with all kinds of fish and sea food.
biz-R have recently completed a naming, brand identity and packaging project for ‘Schmoo’, a new yoghurt lassi drink.
Schmoo, a Leeds based company, plan to bring the authentic Indian lassi to the UK mainstream. The brand positions itself uniquely between smoothie and dairy (which has also formed the basis for the new name) and uses 100% pure ingredients with no preservatives - created using genuine Indian recipes.
The Core has created the new pack design and structure for an innovative new product set to revolutionise the UK laundry industry. Developed by Challs International, Boost Your Wash is a brand new wash enhancer with a unique formula designed to transform any washing detergent into a powerful cleaner. And unlike washing powder, it has antibacterial properties, so it not only tackles stubborn stains but also kills bacteria, leaving laundry clean, fresh and odour and germ free.
Introducing a beer into an already saturated market a difficult task, but when the beer brand has such a rich history it’s a little easier to distinguish it from the competition.
WAT-AAH! is a great product because it’s basically it is targeted to kids to make them choose water instead of sugary, fattening drinks. The entire mission of WAT-AAH! is to prevent obesity in children. Living in the US, I think that’s a great idea because it is one of the fattest countries in the world (not the fattest, but #9 on the fattest countries list according to a study done by the World Health Organization, yup I researched this, Nauru is #1).
The original 'pálinka' is a distilled spirit made of fermented fruits.
Only those products can be referred to the 'pálinka' which are made from
Hungarian fruits, have 100% fruit content and got 37,5% of alcohol strength
as a minimum.
At the time “Babushka Anya”, one of the leading brands of the “Santa Bremor” company who operates in frozen foods industry, came to KIAN brand agency, the client viewed the brand as unmodern, without a clear identity, and being perceived by the consumer as uninteresting, correspondent to the lowest price segment.
From formulating America’s first schnapps to pioneering flavored vodka, the Phillips family has been crafting innovative spirits for five generations. Approaching their 100th anniversary in 2012, Minneapolis-based Phillips Distilling Company is reissuing some of their classic brands as they first appeared in their original, collective packages – aptly named the Bonafide Originals.
DDC Creative Lab agency designed bottle shape and visual solution for a new product of BevMarketing Group Inc – the cold green tea containing pomegranate juice PomeGreen Tea.
