The company was born out of an attempt to fill the dire market need for a gourmet ketchup -- one that is healthier, tastier, and higher-end. The result was two flavors of ketchup, Classic and Spiced (chipotle-infused), both of which are sweetened only with honey, agave nectar, and raw brown sugar, with a base of whole pear tomatoes and apple cider vinegar.
Vrumona (VRUchtenliMONAde; fruit lemonade) was created around fifty-five years ago from thirty small soft drink manufacturers. Vrumona is a part of the Heineken group and has both its own brands and licensed brands including Crystal Clear, SiSi, Joy, Pepsi and Schweppes. Studio Kluif designed the characters and packaging for SiSi and Joy, two of Vrumona’s own brands. Since the introduction of the new packaging lines the sales figures have risen considerably. The SiSi packaging line characters were used by Doom & Dickson in an animated series of commercials.
Bradford-based CD/DVD packaging company wewow Ltd. develop innovative, eco-friendly packaging solution for rising folk-artist Pete Roe.
Davidoff’s newest men’s fragrance, Davidoff Champion is all about triggering the desire in men to develop the latent potential within them. The fundamental instinct for victory and power. Davidoff Champion is about the daily ritual of taking the time to build physical and mental strength - to become a champion.
For USPA’s Supernatural hair care range the package design needed to express their philosophy - the combination of age-old botanical wisdom with the latest chemistry. The twist-cap extending up and out of the bottles represents nature and growth with the translucency revealing the technology of the mechanism. A rich colour palette, combined with bottle forms that orientate in a variety of configurations, allow strong merchandising options.Designed by Container, Australia.
During the joint venture with the company Raimbek-Group (Kazakhstan), the KIAN brand agency developed brand platform and identity for the “Kacheli” brand. The company positions itself in the subprime segment, targeting the ad-sensitive consumers, for which the presence of an emotional component of a brand is highly important.
In 1988, Davidoff Cool Water launched a new generation of fresh and sensual fragrances for men, a range that has enjoyed bestseller status worldwide for the past 20 years.
Operating in an intensely competitive and extremely dynamic market, this historical – and strategic – brand is obliged to reinvent itself constantly in order to create desirability, reassert its marketing message in the retail outlets, and attract new customers. This is why it decided to entrust Enjoy Design with the task of creating the packaging for its Ice Fresh limited edition.
Building on a powerful idea inspired by the brand’s distinctive DNA, the agency decided to place considerable emphasis on the frosted aspect of the packaging, focusing on a hyper-fresh nec plus ultra aquatic style designed to coincide with the seasonal appeal of this eau de toilette: a crushed ice effect on the boxes and a deep-freeze look for the bottles with their two tones of blue: turquoise for men and ultra-marine for women. On the front, the typography chosen for the Fresh Ice brand gives the impression that the name has been etched on the surface using an ice pick, and the blue anodized stoppers – sporting a metallized effect for women and a matte anodized finish for men – creates an almost jewel-like dimension with their resemblance to sapphires.
Ice Fresh is being launched on virtually every market around the world starting with Europe and followed by the United States. This is why the agency made a particular effort to create a type of packaging deliberately aimed at a young target audience, well versed in the Internet codes of supra-sensational communication to ensure the message is immediately recognized in all cultures.
Anthem Worldwide designed a simple, sophisticated package using classic colors to appeal to both sexes,” commented Philip VanDusen, executive creative director of Anthem’s San Francisco office. “By combining the green and white coloring traditionally associated with healthcare with an approachable brandmark befitting a high-end beauty company, Anthem created the perfect blend of expertise in the science of skincare along with beauty for this premium product line’s packaging.Designed by Anthem Worldwide, United States.
Karen Murrell certified organic skincare and natural lipsticks use only the finest of organic, natural and proven safe chemical ingredients.
The unique sleave action boxes of the KM range, with its original artwork, has been designed with sustainability at the forefront. All KM Lipstick canisters are made from PLA (polylactic acid), a corn resin based material that will start to dissolve back into Mother Earth within 100 days. It is also greenhouse gas neutral, helping minimize emissions that cause global warming. Upper boxes are made out of 100% renewable sourced paper. Lower boxes are made out of 100% recycled paper. Tubes are made out of recyclable HDPE (with a code of 2). Airless pumps are made out of PETE (with a code of 1).
The brief is to re-design and create innovative and sustainable packaging, using existing instore products from Tesco.
I chose the category 'soups' and focused on creating sustainable packaging, encouraging the consumer to reuse the container.
The brief for the packaging for SIVARIS was twofold: to raise product awareness and profile, and to do so with a considerable economy of means. To achieve these goals, we based the graphic design exclusively on typography and color to distinguish the different varieties of rice. The packs are made with tubes and lids already existing in the marketplace, with the graphics are laser printed on kraft paper labels which are then adhered to the tube.Designed by Pepe Gimeno, Spain.
Challenge:
Re-establish the brand as the category leader, Create shelf standout, Enhance range navigation, Improve appetite appeal, Attract new users to the brand, Justify a price premium.
I made this "elderflower cider"-concept because I love the taste of elderflower as well as I love sipping cider these hot summer days.Concept by Mathias Andersson
One other reason for me making this is that I applied for studying graphic design at the university here in Sweden, but since there are people with higher grades, I will not be able to do that.
Therefore, I made this to prove that design is in my heart and mind at all times, even though I will not be able to study it.
Design is something you live and breathe, not something you can be taught.
Moya is a range of botanical spa products and essential oils, all drawn from South Africa's indigenous fynbos flora. As the brand moved into more traditional retail space, it became necessary to clearly define its uniqueness "the essence of fynbos" for the consumer.
Believe in have recently completed a packaging project for a new range of organic dips developed by Clive's Organic.
Our approach was to challenge packaging design in this market, currently saturated with uninspiring health food brands and larger supermarket 'own label' varieties who suffer from a lack of personality and brand appeal. Clive's new range challenges the competition in this area and stands apart from anything else on the market through clear differentiation — in both packaging and product.
The goal of the design was to reflect the international goals of the water (via the small text on the front with WATER in different languages) along with providing a design that would stand out from the rest of the bottled water that's currently on the market. The design of the bottle took on and off approximately six months, going through various different design iterations including trials on different stocks, and was also affected by getting approval for the right launch date.
It is an Organic Olive Oil Package for Galo Parade. The proposal was to differentiate the package of organic competitors, with a visual more "happy" and refined packages of the traditional oils.Concept by Thiago Calza while studying in Londrina. He has since graduated and now working in a Studio at Sao Paulo city.
Grimm Brothers Brewhouse is a new craft brew startup in Loveland, Colorado. Each Grimm Brothers brew features a different scene from the famous folktales — but with a twist! (to keep it adult because it is beer after all) Example: Little Red Cap has an axe hidden behind her back, making her more dangerous than the wolf, and Snow Drop doesn’t look so “pure” while she’s enjoying an apple. Currently they are only selling draft to restaurants, but plan to begin bottling next year. These designs will also be incorporated into the tap handles.Designed by The Tenfold Collective, United States.
