Macadamia Natural Oil is a Los Angeles based haircare company that produces a line of professional haircare products based around Macadamia and Argan Oil. We were approached by Macadamia to create their brand from the ground up including logo, packaging, website, marketing materials, etc.
CookChick successfully won a 3 way pitch to secure the re-design project for the whole Charles Worthington Results range in September 2009.
The Results range includes Shampoo & Conditioner products over 8 ‘regimes’ along with a full range of styling products and hair intensive solutions. The brand occupies a number two positioning in the professional hair care market.
Epoca is family-owned business that designs, manufactures and distributes a wide range of kitchen accessories and appliances. In 2009, Epoca planned to launch a new line of cookware- Ecolution, the line was the companies first “green” product and featured a toxin-free, non- stick coating.Designed by designojo, United States.
For the Ecolution project, designojo created the visual platform for the 3 tier line, packaging graphics and copy for over 30 sku’s, and a visual style guide that included sub-brand identities, point of sale graphics, and the design templates for the Ecolution website.
The concept was to create a Japanese look for the product. The solution was to use a red round shape (as in the Japanese flag), a lot of white and a light bamboo pattern in the background.Designed by Ampro design consultants, Romania.
In the brand logo we rotate the "my" from My sushi in order to look like a Japanese character.
70 kilometers outside the city of Barcelona is Alt Penedes, a region long renowned for its Catalan wines. In the village of Torrelles de Foix is a plot of grape-growing land known as Terrer de Sapera. From this land comes the new wine on the block, a merlot called Merula. The name Merula translates to blackbird in Latin—mirlo, also the source of the name of the merlot grape, whose deep wines are said to resemble the color of blackbird feathers.
Inspired by the nostalgic surrealism of Magritte and our secret (or not so) need to transcend, especially from memory, was born Nomeolvides name and design, the line of foreign market entry level of trail. There is some romance, solitude and a muffled cry, combined with the bright colors that define each varietal, a packaging component, funny and profound. The text of the counter says, "Sometimes love is so ephemeral and eternal remembrance ... we want to retain it, do it for a moment forever .." Wine is not just a memorable moment of shared pleasure.Designed by Guillo Milia, Argentina
Woolworths South Africa has begun rolling out its Essentials range of supermarket items, the first phase of a complete packaging overhaul being undertaken across all lines within the retailer’s portfolio of house brands. The mammoth task is being overseen by celebrated designer Vince Frost, recently appointed as the company’s Creative Director.
The initial stage of the Essentials range packaging project takes in more than 150 lines including dairy, produce, meat and poultry, cereals, beverages, dry goods, biscuits, bakery goods, frozen foods, household cleaning, laundry and personal care products. Woolworths Essentials are high-quality, basic staples set at entry price points and according to Frost, the strategy behind the work is not only about contemporisation, but ensuring the packaging communicates the quality which defines the very essence of the Woolworths brand too.
The concepts behind the Payot re branding are the notions of movement, lightness and technicity.
The veil that appears on the front of the packaging aims to translate those values, while keeping the cleanness and sobriety of the original packaging.
