Snooty is the only brand you will ever need for your truffle oil needs. Not only does this kit come packaged in a container that lets you experience what it is like to be a truffle pig, but it also includes Snooty's own special truffle oil recipes. So if you're hungry it's time to get Snooty! Art directed by Kristin Sommese.
Mandy Foods Grup is one of the leading companies in the Romanian food industry, entering the market in 2000 with the Mandy Foods brand, and being shortly followed by Spring Sauce. After Firestarter won the pitch at the end of 2009, the auditing of the company and its’ brand portfolio started. One of the main objectives was to develop a new brand for Mandy Foods Grup (MFG), so that the product portfolio would have a clearer stand on the market. Hap!! is the new brand through which MFG targets the consumers with medium wages, while providing the well established quality standards of Mandy Foods. The products marketed under the Hap!! name consist of three types of pâté and traditional bean stew, and they have entered the supermarkets in September 2010.
Throughout the course of 2010 Firestarter has developed an ample rebranding process of the Mandy Foods Grup company out of which the brand and communication strategy resulted. The first outcome of this partnership was the brand Hap!! which was developed between December 2009 and march 2010. The concept behind the name and product design is backed up by the slogan “Retete cu zambete” (eng. “Recipes with smiles”) and addresses the customers a simple and straightforward message: “The Hap!! products are inspired by an active lifestyle when having lunch is the best time to joke with your friends. Along with the natural ingredients and our quality care, we added to the recipe those smiles that make each day count. Who says lunch can’t be fun?”
The name Hap!! is the interjection used to express the fast swallowing of a delicious food. The distinctive sound of the name makes it easy to remember and to associate with the range of products it represents.
The packaging design was done extremely different from the choice of other competing brands, using both simple visual elements and unique photographic techniques. The label consist of photographs of handcrafted slices of bread covered with pâté shaped into a pig, a chicken or a leaf, in accordance with each type of pâté.
”The visual identity chosen to represent the Hap!! brand revolve around the idea of cheerfulness, and the added details send us to our teenage years, when we used to doodle on pictures from magazines and newspapers. Adding these personal notes to the images is basically what supports the Hap!! slogan – “Retete cu zambete”.
- Razvan Patrascu, Creative Director – Firestarter.
The Hap!! project is part of the Mandy Foods Grup company rebranding process which will constantly bring new communication elements resulting from the new developed strategy on the market.
[Bradford, UK] – Eco-friendly CD and DVD packaging company wewow Ltd have today announced the launch of an innovative, re-usable promo calendar. The zero-waste ‘WowCalendar’ is set to transform the promotional market by providing a sustainable alternative to the thousands of throw-away, promo calendars that will be distributed in the New Year.
The 100% recycled card calendar has been ingeniously designed so that at the end of each month the user simply tears off the page and folds the pre-creased sheet into a branded CD/DVD card wallet, ideal for storing data or packaging a branded CD!
No part of the WowCalendar need end up in landfill as the small amount of left over card is easily recycled and the discrete metal screw that holds the calendar together can be re-used time and time again. With a minimum order of just 10 units, the WowCalendar is ideal even for companies who are looking to send out a promotional desk item to a select few clients. The benefits are enormous as the company’s brand will be sat in front of their clients for 12 months along with a powerful reminder of the brand’s environmental ethic.
The WowCalendar has been launched in perfect time for the pre-Christmas rush for brandable gifts and the Bradford based company is confident that their utterly unique concept will generate a huge buzz in the market.
Our brief was to re-package a limited edition of a much loved, but discontinued beer in time to celebrate DB’s 80th year of beer production. So we set out to ‘Re-mix’ a classic in an engaging, fresh way.
We worked with historical ingredients, classic imagery and old advertising lines and had a bit of fun, re-jigging the mix, re-energizing it to appeal to the aesthetic tastes of a new generation. Bright, bold, overlapping typography and shapes were screen-printed onto the box along with the advice, probably considered PC at the time - ‘drink to your health.’
This project was produced as a gift – a Christmas beer - for DB’s staff and friends that went down a treat. It’s a nod to the past, designed for DB’s people to drink to the future.
Newly formed Sydney design agency AKA has refreshed the entire Saxa portfolio of products with Saxa Natural and Iodised Sea Salt Flakes the first products to hit the Australian supermarket shelves.
The new look pack has been transformed from flexible pouch to a premium carton communicating the pure natural quality of Saxa's Sea Salt Flakes.
AKA worked closely with Senior Brand Manager, Megan Francis at Cerebos and their suppliers to create the unique handy bench-top functionality built in to the pack, adding value for the consumer.
Objective
P-Money was in the process of launching his latest album ‘Everything’ and wanted something more fun, more original, than the album art on shelves in New Zealand stores right now.
Solution
Inspired by the many sample tracks on the album from days gone by – everything from 70s funk to 80s electro – we decided to celebrate the days of analogue; the days when everything was hand-crafted because there was no digital world filled with toys like Photoshop. The album artwork - which took more than 350 hours to complete - is constructed from styrofoam, balsa wood, coloured paper and cotton wool which we then shot as part of a diorama. The computer image is made relevant by the fact it is key to P-Money’s music production process - he feeds all the retro samples in to his computer in order to spit out tunes for a new generation of listeners.
Chroma Paint is an environment conscious line of interior home paints. An expansion of the line to concentrated, clean air, and solar paints change the perception of what paint is, and opens possibilities to what paint can be. The cardboard modular shape is inspired by plant cells, and is easily collapsible for recycling. An inner plastic lining is the only trash generated from this packaging.
A new company called AuntieJi’s kitchen needed a brand new identity and packaging for their fresh curry sauce and Kheer Vermicelli dessert. The brand identity is modern but with an Indian flavour without it being overly embellished and the logo uses the bindhi in the dot of the 'i' giving a strong reference to Indian culture The colour palette is earthy and natural using browns, aubergine and reds as they were keen to emphasise the natural and fresh qualities of the product and to stay clear of traditional colours used in indian food packaging such as purples and yellows. To contrast the minimalist branding, illustrative mendhi designs have been used on the top of pack which gives the overall packaging a strong, graphic look.
I made this label design for Calyx wine. I was inspired by Gothic cathedrals and swashbuckling novels of Alexander Dumas. That's why the circular shape on a label can be considered as being Rose window or a seal of a secret society from a Bourbon dynasty period.
Some beautifully colourful tea packaging produced for London department store Selfridges, which uses the store’s signature yellow colour to great effect on the gussets of the bags.
The rebranding of Wegmans Organic line unifies a variety of products with
a clean and simple design that focuses on the origin of each product.
Now that 479° has made its mark as a higher end snack, a new pouch style container has been developed to hit a lower price point, facilitate a stronger wholesale push and reach a broader audience. The Engine Room adapted the original 6-sided box style to this 3-sided pouch, though maintaining the distinguishing minimalism of the brand identity.
Just in time to celebrate the 200th anniversary of Mexico’s independence from Spain, Espolón Tequila is returning to the United States to stage a revolution of its own. Though the liquid inside is the same critically acclaimed, award-winning, 100% Blue Agave tequila, the packaging has a whole new look. Inspired by 19th century Dia de los Muertos-style imagery, Espolón Tequila's labels pay homage to the brave men and women who fiercely fought for today’s “Real Mexico," celebrating the country's storied culture as well as the iconic rooster – a symbol of national pride.
Illustrated in traditional 19th Century “Dia de los Muertos” (Day of the Dead)-style
images, the labels illustrate the fictitious journey of characters Rosarita and Guadalupe, with their inspirational companion, Ramón the Rooster, depicting the struggles of the Mexican people during pivotal moments in history.
Two expressions of Espolón Tequila–Blanco and Reposado–have been reintroduced more following a several-year absence in the market. While the bottles and labels themselves have changed, the award-winning tequila within has not. Espolón Tequila Blanco is a crystal clear tequila made from 100% pure Blue Agave—sourced from the Los Altos(highlands) region of Jalisco, Mexico—possessing a soft-mouth feel with notes of pepper, vanilla bean, and grilled pineapple, finishing clean with a hint of spice. Espolón Tequila Reposado has a golden hue made from 100% pure Blue Agave, aged six months in American Oak barrels. The bold, round mouth-feel leads to a medium-dry, full-bodied palate with rich roasted agave, sweet tropical fruit, intense vanilla and brown spices, finishing slowly with a sweet spicy fade.
This heralded premium tequila is crafted at the artisan Destiladora San Nicolas located in Jalisco, Mexico, under the guidance of Master Distiller Cirilo Oropeza. Espolón Tequila is currently available nationwide, with a suggested retail price of $24.99.
Prigat was established 60 years ago as a small juice factory based in a "Kibbutz". Gradually through the years, their products grew to become a product found in nearly every home in Israel, and Prigat became part of the Israeli heritage.
Prigat has a unique and vast variety of products (even in international terms) which includes a aside to freshly squeezed fruit juices, also 100% natural juices, Nectars, herbal drinks, fruit syrups and frozen concentrated fruit drinks.
According to the "Globes" (Israeli Financial Magazine), Prigat is ranked 35th in the index of the 100 most valuable brands in Israel. (Coca Cola Brand is ranked 1st and the cellular company Orange is 2nd).
When analyzing the fruit based non carbonated beverage category, one can see it appears to operate in a rather generic manner.
Most brands in the category convey the same language, focusing mainly on the product and without any emotional added value as a brand. Following this understanding, we created a pioneering move and built a new fresh agenda for the Prigat brand, under the slogan "Start with a Smile". We created a brand identity which is expressed over 100 packages according to a distinctive system which is consistent with the various categories, in addition to an advertising campaign which communicates the new agenda.
The Rain Nutrition packaging includes box and product designs for RUSH energy drink, SOUL antioxidant drink, PURE probiotic pill supplement, and STORM recovery drink mix. The packaging exhibits clean, simple designs which reinforce the concept of health and well-being through fresh colors and custom photographic splashes.The packaging has been very well received and was recently selected as a winner in the 2010 I.D. Annual Design Review.
Lewis & Co. is a luxury mens clothing & accessories company, specializing in modern interpretations of classic aesthetics. I chose to reflect this sensibility in the packaging concepts through the use of tuxedo-shirt pleating and a minimalist palette.
MYSTIC surprised by its beauty and intensity. It was created to live an intense and fleeting moment. Its racy style describes a supernatural world which soars skyward. Its skin has a sculpted unique spiritual experience.
We discover in the palm of our hand soft and aerodynamic forms. Its living surface is shaped by a force mysterious and transparent.
It sends us all the energy and excitement of Coca-Cola Its sexy lines and red color give happiness in 3 dimensions.
Both organic shapes intertwine and form a body ambiguous and fascinating. Its loving silhouette, ties into a true popular poetry.
Objective: developing a graphic innovative concept able to associate premium & technicity, by Dulux Valentine.Work realized:
CB’a’s approach: to capitalize on the Architect as a prescriber / expert in upscale decoration
A repackaging and rebranding of the company Seventh Generation who supply household cleaning items such as paper towels, window cleaner, and dishwasher soap as well as other products.Seventh Generation is a company that strives itself on providing household cleaning products that are eco-friendly.
The redesign of Seventh Generation allows the modern day family to maintain a wholesome household by providing them with a pure and effective solution to their cleaning concerns. Using simple forms and informative graphics, the package design ensures consumers can be confident that they are making eco-conscious decisions when purchasing these products.
Following a trial brew period in December ‘08, the next stage was launched with a revised brew (Batch #16) and a limited edition label. Named ‘Nelson’, the beer has a look, taste and feel influenced by the people who drink it and is popping up in a small selection of bars, restaurants and clubs throughout Melbourne.
We’re not at liberty to divulge much more information at this time, lest to say that if you wish to meet a stranger you heard about online that won’t turn out to be a balding, middle aged trannie, then NELSON BEER can be found at the following venues: Sister Bella, St Jeromes, Sarti, 161, Collins Quarter, Katuk, Argie Bargie, Yellow Bird, Revolver, Mr Wilkinson, Electric Lady Lounge, Trunk, Nevermind, Windsor Castle, Cherry Bar, Carlton Club and Blue Bar…
The theme of pirates has served as inspiration for creation of this packing. The black-and-white drawing can remind The Jolly Roger which identifies a ship's crew as pirates. The curved inscriptions on the package are designed to be similar to the confused maps of treasures.
DRY Soda has introduced a fresh new packaging look with bold, graphic illustrations that pop the flavor on each bottle and 4-pack carrier. Clear bottles allow the purity of the product to show through and the founder’s signature still on each bottle connotes a sense of craft behind each flavor's recipe.
So why the change? DRY Soda launched in 2005. In that time DRY has evolved from its beginnings on the white tablecloths of the country’s finest restaurants, to finding huge success in grocery stores, cafés, and other retail locations across the US and Canada. Every day we hear from DRY customers about how they love DRY’s flavors and we’re continually inspired by the ways people are pairing and mixing DRY with their favorite foods and spirits. We wanted DRY’s design to emphasize the flavors that make DRY Soda so unique. So DRY’s new design helps communicate the best parts of DRY Soda—its distinctive flavors and its uniqueness as a less sweet, four ingredients, all natural soda. And while it was hard to let the old design go, we think this new design fits DRY perfectly.
DRY’s new look was designed by Seattle-based Turnstyle. I started working with these great guys back when DRY was just an idea in my head. These incredibly talented designers took my vision for DRY and created a beautiful bottle worthy of the best restaurants in the US and now they have done it again—taking all that is great about DRY and reflecting that on the bottle in a way that will help us continue to reach new consumers.
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| The Mixed Ape Lineup - source The Drinks Report |
The Mixed Ape cocktails range has been introduced in 230ml aluminium bottles.
There are six flavours with alcohol: Tequila Sunrise, Mai Tai, Sex on the beach, and Niterox. Plus two alcohol free: Lime Time and Yellow Runner. The range is aimed at events requiring a fast and efficient service. Already awarded a Superior Taste Award this year by the iTQi in Brussels, the cocktail range is now being rolled out across Europe.
Manufactured by Boxal, the bottles are printed in high definition offset with striking special effects with the brand identity and different flavours clearly highlighted in bright colours. Shatterproof, light and recyclable, aluminium bottles are ideal for the events sector, providing total safety while maximising the brand's on-pack image and communication.
The new image was performed according to the identity of the classical label and format of the bottle, adding new color and stylistic elements.
The packaging is made of Polystyrene and ABS with 25% post consumed material. It fits a variety of different watches with the instructions and manuals in the core behind the colored lid. It comes in three colors and can even be be opened and closed by consumer before purchase! Different watch types can be rotated on the core axis for better viewing and fit in the package.
We rarely even consider hiring an interior designer because it seems totally out of our price range. But, sooner or later, we all need more space, or we want to breathe new life into the living room, or we want to put an end to the chaos on the terrace once and for all, or we want to organize the kids’ room, or we want a solution to stop our books from taking over...
Thanks to Take Away IDEAS we can all enjoy the design advice of a professional. How? With these little boxes that materialize interior design services. When you buy (or are given!) Take Away IDEAS, an interior designer from Normal will visit your house (office, shop, etc.) to analyze your needs and, one week later, present a complete design proposal for the selected space. Sounds good, doesn’t it? Plus, each Take Away IDEAS comes with a special deal or discount on a product in the shop where it was purchased, making it the perfect present for yourself or for a birthday, wedding or baby shower.
Take Away IDEAS is the brainchild of the integral design studio Normal, created recently by professionals with ample experience in the creative sector. This new concept aims to bring interior design a little closer to everyone, because we all like to live and work in pretty, comfortable environments but often have neither the time nor the money to make the most of the spaces where we spend most of our lives...
Take Away IDEAS costs 199€ and is currently available at Bo Concept and Nu Showroom. It will be available soon in other shops in Barcelona.
For an updated list of shops, visit www.normal-estudio.com
The Bag-in-Bag wine Vernissage has taken both wine-lovers and the press by storm, in Sweden as well as internationally. Behind the success are Sofia Blomberg, the creator of the unique packaging design, and Takis Soldatos, the creator of the packaging´s contents. The results are elegant design, and a characteristically typical mixture of French Chardonnay and Viognier produced in one of Northern Europe´s most modern wineries, Nordic Sea Winery in Simrishamn.
The thought behind Vernissage is a playful approach the curious and modern wine consumer. At the same time, a woman´s touch has propelled the Bag-in-Bag wine from the practical to the elegant.
The Bag-in-Bag wine Vernissage has received a great deal of attention from both wine-lovers and the press, in Sweden as well as internationally. On the 17th, of September it was named the "Most Innovative" in the Carton Awards 2010.
Now it´s unique design has won gold in the Pentawards the world´s largest packaging design competition. The prestigious awards ceremony was held in Shanghai on the 30th of September 2010.
The Sweet Donation Bag is an attempt to redesign the blood collection pouch. It features a sleeve with large cut-outs indicating the blood type (A, B, AB & O). The overall design is much more refined than the current bags in use and the packaging looks sturdy. If only the cut-outs would have indicated Type+ or Type- then I guess the impact would have been better. Slicker and tidier to look at; it won’t reduce the needle-prick pain!
The SIMPLE JUICE derives from the main idea of a pure pressed natural juice. In this particular project we work in the industrial and graphic design of the product. The softness and friendly form of the bottle versus the simplicity of the graphic aesthetics lives in perfect harmony, leading the customer to a unique experience.
Therefore, you can differentiate each juice by the color of the fruits and the texture applied to the first letter of the fruit. This product line can be expanded and once you have enough packages (and therefore letters) you can create words with the bottles.
Construction Technologies Australia (CTA) is a new force in the technical adhesives market, war worked with CTA to develop a brand architecture and identity across their corporate brand and product ranges. The objective is to reflect the new level of professionalism and technical advancement in their fields of expertise. The end result shows a bold, strong and forward thinking company on the verge of greatly impacting the Australian & New Zealand market place.
Most often yogurt cups come with extra plastic spoons, which for the moment may seem handy, but are they really? Aww come on; get your eco-green-caps on! We need to re-think, for that matter Cho Hye-seung has already done that bit, and come up with the Yogurt Spoon Package Design. The top seal of the cup comes off and can be folded into the shape of a functional spoon. Now be honest, how many of you actually lick the yogurt stuck to the seal paper…isn’t this a more legit way of doing that?
Over a period of almost 10 years, and on projects ranging in scope from master brand repositioning to private label identity and packaging, this team has consistently delivered thoughtful and relevant creative solutions. Work is always presented on time (often over~delivered) and in a style that is casual and to the point. Working with Joel, Katie and their team is so seamless, it's like working with an extension of my own team.”
- Richard Vollmer, Former Creative Director, American Eagle.Currert Director of Marketing Kohl’s.
American Eagle needed to refresh and reinvigorate its brand, without walking away from the equity they had built. At the same time, the new branding architecture had to unify their sub-brands - everything from denim and khaki to cargo and active wear - with a design that could be dialed up to be either more masculine or more feminine, Recognizing that part of the great appeal of the American Eagle brand is its clear connection to an earlier, much beloved American era, we looked back and embraced both the aesthetic and materials of 20th Century Modern organizational design, The boxes, labels, and hang tags were coded to be highly functional, while reinforcing the brand‘s nostalgic point of differentiation.
When Hank Williams would go "on the road" touring he would record his radio daily radio shows for Mother's Best Flour in advance (on 16" acetate disks) to be played "live" on the radio. These disks were boxed and stashed away for many years. Eventually, When WSM cleared house in the late 1970s, the Hank Williams acetates were put in a bin for disposal, but were rescued by the Opry’s photographer. I had the honor of packaging these recordings for a true American Legend, and could not be happier with the end result.
The disks are packaged within a replica of an antique radio, that when switched on, plays the intro to his radio show from 1951 and "Lovesick Blues" (via a built in audio chip). The set contains a 108 page hard-bound book, 16 cds, 1 DVD and a poster/map chronicling Hank's punishing 1951 tour schedule.
The set is further explained on the site where it is available for purchase ($199.99).
International Design Consultancy P&W has enjoyed further success in the Penta Awards this year. The consultancy’s range of Kids cereals for Tesco’s fast-growing US chain Fresh & Easy Neighborhood Market has won a bronze Penta award, presented at the official Penta awards ceremony at the Shanghai EXPO 2010. The three-strong range, Cookie Bites, Cocoa Sharks and Apple & Cinnamon Smiles, is designed to achieve cut-through in a category replete with bright colors, artificial flavors and cartoon characters, including well-known licenses such as The Flintstones, and TV "stars" such as Count Chocula.
The Fresh & Easy products are free of artificial colorings and flavors and contain less sugar than many of the mainstream brands, but we wanted to promote these core Fresh and Easy values with a sense of fun. We transformed the boxes into individual characters, each one about to guzzle back a bowl of their favorite cereal. Their bold, graphic style is unique to the market and stands apart from the more visually cluttered branded competitors. To increase engagement and repeat purchase, and imbue the packs with Fresh & Easy’s personality, we also created games, such as mazes and fun word-finders, to feature on back of pack.
P&W has a long-standing relationship with Fresh & Easy, having been key design partner since launch, and designed over a thousand SKUs.
“We are very proud of the new Fresh & Easy Kids’ cereals range. There is so much choice within breakfast cereals in the USA, that it can be fairly bewildering for parents who just want to give their children a nutritious start to the day. Our work with Fresh & Easy has been all about helping US consumers to choose top-quality products. To come up with a set of designs that not only stand out at the fixture but also use the whole of the pack to add a real sense of fun to compete with the brands, is testament to the insight and ability of our design team.”
