Where on earth had the cow gone? Over the years, one minor design revision after another had reduced the original delightful Friesian pattern to a series of meaningless splats of liquid, losing all of its irony and humour. We reclaimed the cow, instantly restoring the meaning to the brand and refreshing its unconventional personality.
Mew is the cereal milk with original flavors, cookies’n cream and rum raisin. It targets at young jobbers and college students who are out-going, intellectual, and ambitious. The packaging does not only communicate the flavours, but also reflect our target’s attitude.
Growing up BMX riding and later trail bike riding for fun, I was always aware of the bike’s stem (the component that fastens the handle bars to the bike frame). On most bikes the stems protrude towards the rider. They’re a painful thing to hit. Stemie is designed to cover stem joints and cushion your body, thus reducing impact. The packaging needed to communicate what such a product does.
We decided to mimic the basic configuration of a stem riser and stem on a bicycle; by cutting a box diagonally across to resemble a triangle or 90 degree corner (basic shape of a bike stem). Originally we had the strap wrapping beneath the entire box, however later felt it would be more secure and intriguing, going through the box.
The package serves as a standing, hanging or upright display. As the product is durable and quite tactile, we mounted it on the outside of the box. The diagram on one side allows viewers to gain more understanding on how Stemie can be used.
With fresh and delicious fruits, the yogurt tastes better. That's idea of this product, having the same portions for those who want more fruit than the tipical yogurt, just half and half. This pack could be re-used as a glass and the impact to ecology is reduced with this materials (glass and carton). The name FRTS & YGRT, taking out the letters, the product could be read the same in English as in Spanish. The logo takes reference of the pack, clear and simple.
Create packaging for a small item of your choosing. I decided to package Franklin Sports Ping Pong balls, because well, what college student doesn't use ping pong balls? I want to redesign the package they came in because I found the current packaging to be rather annoying and not reusable. Who wants ping pong balls loose all over the house? That's annoying. My redesign came complete with a removable tray so that you can use one ball at a time and maybe even put it back in the case if you're feeling crazy.
To coincide with a greater availability in stores across Canada, Camino is unveiling a new brand packaging system for its line of premium organic and fair trade products, gradually expanding outside the realm of cocoa and sugar products.
Developed by Karacters Design Group, the brand idea “a joyful food revolution” captures Camino’s belief that through the joy of eating great tasting food made from quality ingredients, people will be encouraged to think differently about their food – where it came from, who made it and what’s in it.
With organic and fair trade products increasingly entering the mainstream, Camino’s refreshed packaging is designed to appeal to the wider demographic who are demanding better food politics.
“Not only has demand increased for organic and fair trade products, but competition has increased dramatically as well,” says Henk van der Molen, chief operating officer, Camino. “Facing stiff competition from brands owned by large conglomerates, we needed to differentiate ourselves and turned to Karacters to help us express our story.”
Camino comes from the Spanish word path. Using this as an inspiration, the custom-drawn map used on the bright packaging is filled with quirkily named streets of joy; the illustrations reflect the happy, vibrant and sustainable communities that Camino contributes to through its organic, fair trade, and co-operative partnerships and practices. The creative platform developed by Karacters allows for consistent application across a variety of packaging formats, helping Camino to build strong brand recognition and shelf presence as it expands its product lines to chocolate snack bars, sugars, various baking products and more.
“Camino is a remarkable company that produces great tasting, high quality products that are start-to-finish, top-to-bottom organic fair trade,” says James Bateman, creative director, Karacters Design Group. “Through a growing range of premium organic, fair trade foods, Camino is doing its part to bring social change to the world. For their partners, cooperatives of family farmers in Southern countries, they contribute to bringing greater health and prosperity. For their customers, they bring everyday moments of joy they can feel good about.”
Camino’s new visual identity will be extended to all customer touch points, including a refreshed logo, signage, stationary and website, all timed to coincide with the launch of the new packaging.
The joyful illustrations on Camino’s packaging are by illustrator and fair trade advocate Chris Haughton.
Introducing the Paso Port girls, Ruby, Angelica, Violeta and Tawny. The owners of Paso Port Wine Company approached iii DESiGN with a pin-up girl vision for the look of their line of port wines.
Illustrator Ashley Kircher of the iii DESiGN team created each individual pin-up girl to represent each unique dessert wine. These award winning labels were recognized in the 2010 San Francisco International Wine Competition and are just the beginning of the Paso Port girls series. We can't wait for you to meet the rest of them!
Two fragrance products by the name of “Zentropy” and “Goldskin” are the latest candidates to have been given a packaging makeover by Storopack. The special feature of the packaging concept used is the material: The fragrances are packaged in expanded polypropylene (EPP). The result: a sales presentation with a look and feel which is quite out of the ordinary for the cosmetics sector. The contrast between the beauty products and the technical material of the outer casing effectively underpins the statement made by each of the fragrances. “Zentropy” offers up a hint of oriental splendour, while the appeal of “Goldskin” is all about glamour and luxury.
The use of EPP for retail packaging is the special province of the team from the Storopack Molding Division in Mollet, Spain, where these two latest projects were managed. The experts in Mollet are keen to point out the benefits of using EPP in retail packaging. The advantages of using EPP include its capacity for implementing the most unusual shape ideas, and its low volumetric weight which is a bonus along the whole supply chain. The material is also insensitive to damage, and will remain unscathed even after being picked off the sales shelf several times.
“Goldskin” and its variations, “Smart Goldskin” and “White Goldskin” are part of the “Ramón Molvízar” brand by Béjar Signature (Sant Cugat, Spain). This company specialises in perfume products for the international luxury goods market. The fragrance, enhanced with gold leaf, its glass flask, shaped like a rough diamond and its packaging concept are aimed at the top market segment. Previously, the perfume was retailed in a collapsible box, whose special “home impact” effect was achieved using a wooden platform for the flask.
For the relaunch, the molding experts at Storopack suggested the use of expanded polystyrene with an elegantly laminated surface achieved by texturing. The base element doubles up as a platform. The slip-on lid fixes the flask in the packaging. The two parts are joined together by a printed card sleeve. As the producer had hoped, the new presentation creates a highly distinctive appeal at the point-of-sale. In the previous version, the flask sometimes damaged the box from the inside – a problem which has now been fully eliminated. The EPP provides great product protection even over long transportation distances.
The other fragrance “Zentropy” was required to launch for the pre-Christmas season 2010. Two items required packaging, a perfume flask made of glass and a metal aerosol can containing a spray deodorant. The manufacturer, Nelia Internacional Cosméticos, S.L. (Roquetas de Mar, Spain) opted to use a special variant of EPP in which the individual beads are cylindrical in shape with a continuous opening. The surface structure of the “porous EPP” (P-EPP) and the elegant grey shade combine ideally with the purity of the minimalist cardboard sleeve graphic design to create a truly attention-grabbing effect. This concept turns what is actually a simple box shape into an eye catcher on any shelf.
The Storopack team in Mollet had already been able to gather experience in retail packaging design in previous years. Projects completed in this field include two fragrance lines from fashion designers: For Roberto Verino and Carolina Herrera, whose perfume is produced by Antonio Puig. Also highly effective in terms of its shape, workmanship and functionality is the presentation box for Cava from Codorniu (Esplugues de Llobregat, Spain): the insulating properties of EPP mean the attractive packaging also serves as a cooler.
Have you ever thought how strong the dinosaur's bite was? At BQB we're sure the bite was very strong, thus dinosaurs must have had very strong teeth.
As a result of our conceptual training BQB's designer Galima Akhmetzyanova came up with a great idea - to create a gum package shaped like dino's jaws.
A new design we did for a winery in Stellenbosch. The black is all high-build. Instead of filling the white space with a texture we filled it with an embossed illustration of clouds above the mountain. Makes for an overall very visual and tactile design.
The Sanctuary T-eam proudly presents our new on-the-go solution for tea lovers. Simply bring your favorite tea blend with you where ever you go in our travel sized BYOT (Bring Your Own Tea) loose leaf packaging!
Drink tea when you want it and where you want it. Packaged in a custom designed pouch that slides into a purse or a back pocket, BYOT offers an easy way to enjoy loose leaf tea throughout the day. Each BYOT package includes ten servings of tea as well as biodegradable pouches that conveniently steep into a perfect cup.
Having worked overseas for a number of years, Vanessa returned to South Africa in 2002 and start Vanessa Fogel Design, apecializing in package design predominantly in the wine and food industry.
A strong follower of classical design rules, with an emphasis of craftsmanship in design, has led to her winning many local and international design awards.
With a marketing degree under her belt, which assists in bringing strategic insight into an award-winning client portfolio. Being very hands on throughout the whole design process, projects managing all jobs from start to finish.
Giving clients this seamless 360 degree service has resulted in long lasting fruitful relationships, and some great designs both locally and internationally.
Devise a consumer experience strategy to reintroduce the Tang brand in North America. Disrupt this market category. Design Research and Development must address the core user experience. Solutions must address packaging form, visual elements and retail presence. Concept development may also address formulation, platform and logistics process.
Shark! Design & Marketing created the brand, packaging and website for The Yorkshire Saucery – a new range of chilled fish sauces sold exclusively in ASDA. Communicating the products’ freshness and capturing the expertise and passion needed to make the sauces was vital. By using a brown paper, handwritten font and “I heart” stickers we produced packaging with a handmade, delicatessen feel that is fresh and friendly.
Creating a brand identity for a range of products to sell exclusively in the world’s largest retailer is a real challenge however Shark understood our brief quickly and captured the brand values creatively and coherently. Their responsiveness enabled us to launch ahead of schedule and what’s more, products are selling well!
My spaghetti packaging design stemmed from a project I was set on my degree course, we had to pick one of five difficult objects to package (spaghetti, marbles, an egg, a single rose or custard powder).
The reason I chose Spaghetti was because I always find myself wasting spaghetti as I'd always cook too much, so I wanted to address that problem in some way.
There are already measuring devices for spaghetti on the market but nothing within the packaging itself, giving the consumer the spaghetti in 6 equal servings to save on waste, the packaging can then be re-used and kept forever.
It was my aim to create something that was visually appealing but also addressed a problem and could serve as a useful aid in any kitchen.
The Organic cannabis Foundation, LLC (OrganiCann), the largest medical cannabis dispensing collective in Northern California, announced exciting new home compostable packaging.
OrganiCann’s new packaging is made from certified-compostable film printed with water-based inks. The compostable film is made from sustainably produced wood. OrganiCann’s packaging safely biodegrades in home or commercial compost. It will even biodegrade in a wastewater environment.
“At OrganiCann, we are committed to sustainability in everything we do,” said Dona Ruth Frank, Managing Member of OrganiCann. “Whether it is how our medicine is cultivated, or how it is packaged — we are continuously developing more environmentally friendly solutions.”
Until now, most medical cannabis has been packaged in plastic. OrganiCann’s new packaging protects the quality and integrity of its medicine, while eliminating unnecessary plastic waste. Unlike many compostable packages that require the high heat and pressure of commercial compost facilities, OrganiCann’s packaging will safely biodegrade in home compost. Patients who don’t live in neighborhoods with commercial composting can place the packages in home compost piles where they typically biodegrade in just a few weeks.
“OrganiCann gave us a very clear mandate. Produce a design that first and foremost protects the medicine, but that also has the least environmental impact possible,” said Glenn Martinez, Co-Founder of Branditecture, the branding agency that developed the packaging.
OrganiCann offers home compostable packaging for a full range of products from dry cannabis and joints to concentrates and even cannabis-infused teas.
“Home compostable packaging is just one part of our overall sustainability effort,” says Frank. “We look at everything we do and ask ourselves, 'how can we do it greener?'.”
The flour market had become as stale as week-old bread. The resurgent interest in real baking, cooking from scratch and healthy eating, allowed us to help Allinson completely rejuvenate an entire sector by demonstrating the craft inherent in their products and the heritage of Thomas Allinson's pioneering philosophy of food.
Sent as an alternative to the traditional Christmas card, this seasonal gift comes packaged in it’s own branded foiled box.
Future Designs provide both standard and bespoke lighting systems and excel in delivering innovative and appropriate lighting solutions for any environment, from concept to manufacture. The Future Designs identity reflects the nature of their work, with a distinctive, modern logotype with cast shadows suggesting the forms of the word 'Future'. The identity has been applied across packaging, corporate stationery, direct mail, signage and promotional literature.
The largest supplier of ready meals with exciting new lauches in four growth segments. Category captain.
Brain Juice is a new healthy juice on the marked, but with a new approach! It’s aimed towards teens and young adults who usually consume a whole lot of coca-cola and other unhealthy drinks, and try to make them drink a healthy natural juice. Instead of making a pure and clean design, looking very fruity and fresh and healthy slogans… Brain Juice takes a different approach by being funny, raw and just strange! A guy is sawing his own head off while strangling himself on the package! That’s not normal? It’s brain juice crazy!
To commemorate the 200th anniversary of Frederic Chopin's birth, Chopin Vodka enlisted us to create a limited-edition bottle.
We designed a new identity integrating the existing Chopin logo with a 200 graphic that playfully revealed Chopin's portrait through the bottle.
Tampax Pearl was a self initiated brief with the intention of adding sophistication to an established product line. The brief was defined through surveys. Cylindrical packaging acted as part of the solution because of its sturdiness and ability to save space. Hierarchy was tackled through color, as well as the thickness of stripes, adding a second subtle indicator for absorbency.
Meet Vosges new line of luxury baking mixes. Each mix is characterized by a different utensil, creating a theme that ties them all together. The white background makes the boxes stand out from the competition and pop off the shelf in stores. This new baking line can be found at your local Whole Foods and Vosges boutiques.
Bayer’s Levitra® 10 mg ODT will be available in France, Chile, Austria and Hungary during November/December 2010, with further countries to follow over the next six months.
Tim Clarke, CEO of Burgopak Healthcare & Technology says: “The innovative packaging design adds significant value to the brand as it’s slick, unique, and appealing to consumers, while supporting patient safety and compliance. In a highly competitive market, it offers differentiation and we’re delighted to continue working with Bayer.”
In 2008 the first automated Burgopak Slider was launched into the pharmaceutical market, offering companies a unique operating system that supports patient safety and compliance, and is robust, portable and user-friendly. These innovative pharmaceutical packs incorporate Burgopak’s patented sliding mechanism, keeping the patient information booklet, the blisters containing the medication and the branded outer carton conveniently connected at all times.
After reinventing tea in the 90’s with Tazo, Steve Smith wanted a second act, so he came back to Sandstrom Partners with a little problem: he wanted to launch a new tea brand, but conventional wisdom said that there was no room for another one. More importantly (and dauntingly), buyers in the retail grocery channels said, “We’re not adding brands, we’re eliminating brands.” After a pretty thorough analysis of the category, we discovered one major hole in the category: while every brand was chasing after Tazo with functionality and flavors, there seemed to be a clear opportunity for, well, tea. Together, we set out to create the “best little tea brand” in America. The Lexicon of tea is full of exotic-sounding names: “Oolong.” “Pu-erh.” “Matcha.” “Mao Feng.” To these we decided to simply and humbly add, “Smith.” Tea, personally crafted by Steven Smith, teamaker, in small batches at the Smith atelier. Buyers soon made room on the shelves for Smith Tea, displacing some of the ‘functionality and flavor’ brands for a higher quality tea brand.
Fentimans is a popular premium soda across the pond but a virtual unknown here in the states, so its history and time-proven qualities would need to be worn on its sleeve, so to speak, for its American debut. Early 20th century advertising art and classic playbill character paint a unique portrait of this quintessentially British beverage.
Glasshouse Fragrances, one of Australia's leading candle brands, approached Sydney based Tomorrow Design to create an original design for their Limited Edition spring candle, Leura. Inspired by the beautiful Blue Mountains and developing a nordic style illustration we created a pattern that truly reflects the spirit of Spring.
