Designed by Tess Golden, a recent graduate of the AAS Graphic Design program at Parsons, United States.
According to Aztec mythology, all souls traveled to Mictlan—the underworld—upon death. There they would find eternal rest, but the four-year journey to get there was grueling and dangerous. Living relatives would honor the deceased by celebrating and making offerings of food, drink, and flowers to Mictlantecuhtli, “Lord of Mictlan” to ease their voyage. Mictlan Brewery is just that: a celebration of life, and a reminder that happiness waits on the other end of life's many long and difficult journeys.