Designed by Geneviève Bouchard, Canada.
The assignment was to create two box, one for short pasta, an other for long pasta. The target audience was young people, between 17 and 25, mostly student.
The product name I found was ''i''. Not only it referred to pasta names (mostly ending by that letter) but it has cultural referents of products the target audience appreciate, as Apple line of products (Ipod, Iphones...).
The design was inspired by other products young people like, as clothing companies (like Billabong or Oakley).