Designed by Brandnew Design, The Netherlands.
Hampi natural tableware is a range of natural design disposables, made out of fallen palm leaves. At first Hampi sold the natural tableware directly to caterers. Hampi decided to also target consumers directly and therefore asked us to create a packaging suitable for retailers. We were asked to develop an integral design (both 2D as 3D). Although the plates are sustainable (made from natural shed leaves from tropical trees) Hampi products wants to position the plates as a lifestyle product, targeting young stylish people.
We have created the integral (2D and 3D) design of this new product range. The design depicts the story of this special product by showing the transformation of the leaf into reusable natural plates. The sides and top of the packs show the beautiful patterns of the plates. The shapes used in the logo were a source of inspiration for the actual boxes. The packaging range consists of two different products: bowls and plates.