Designed by Eric Hart, United States.
Snookums is a cat food for cats with chutzpah; cats that are rough, tough and have had enough of your negligent and embarrassing, human behavior. The objective was to differentiate the Snookums brand from competitors using a unique "un-sugarcoated" portrayal of cats, channelling frustrations felt by cats worldwide and the guilt and flaws of their human masters. The brand had to also visually stand apart; and does so, due to it's simplicity and "no bullshit" look and feel which mimics the Snookums' felines attitude toward the consumer.
Snookums is displayed next to its competition on the shelf of a local grocery