Helado i (Concept)

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Derrick Lin

Global

Designed by Mile Soto, Costa Rica.

The brand and it’s flavor palette were new, so the design proposal includes the whole family. The idea was to include a collage of typographies and illustrated elements that appeal to the fun, active and young world of our consumer. The name of the brand underwent a great typographic work in order to difference and position it in the market place.

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