Mictlan Brewery (Student Work)

Designed by Tess Golden, a recent graduate of the AAS Graphic Design program at Parsons, United States.

According to Aztec mythology, all souls traveled to Mictlan—the underworld—upon death. There they would find eternal rest, but the four-year journey to get there was grueling and dangerous. Living relatives would honor the deceased by celebrating and making offerings of food, drink, and flowers to Mictlantecuhtli, “Lord of Mictlan” to ease their voyage. Mictlan Brewery is just that: a celebration of life, and a reminder that happiness waits on the other end of life's many long and difficult journeys.

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V-Cube 2

Designed by Matadog Design, Greece.

This is the new Packaging of the upcoming 2 layer V-Cube (V-Cube 2). Verdes Innovations S.A., assigned Matadog Design, a design agency based in Greece to design a packaging for the new 2 layer V-Cube 2. The design had to be consistent with the triangle packaging of V-Cubes 5,6,7.

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Plum Baby Food

Designed by BrandOpus, United Kingdom.

BrandOpus has created the new identity and packaging for premium baby food brand, Plum. The new design aims to demystify the weaning process, enabling parents to identify the right product for them at a glance.

BrandOpus recognised that whilst the original Plum brand identity had strong aspects such as the logotype and colourways, the packaging was cluttered and difficult to navigate for the customer.
The redesign has simplified the overall presentation; creating a strong plum symbol to hold the handwritten typeface of the brand name and also the product communication, with imagery taking a secondary role to the brand message. The photography focuses on a key ingredient within in recipe, offering a reassuring message of real, organic food, capturing the essence of the lovingly-created home-recipes of Plum founder and chef Susie.
BrandOpus creative director, Paul Taylor, says, We wanted to create a simpler but more distinct and impactful identity with a clear brand architecture that has a consistent approach throughout the portfolio of SKUs to improve navigability.

Vanessa O’Farrell, head of marketing at Plum, says, “The new packaging has been effectively designed to give greater stand out in store and simplified communication with clear messages and meal occasion, making it easier for parents to feed their babies real, wholesome recipes that will help them to develop an appetite for life.”

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Lagar de Bezana

Designed by Boldrini & Ficcardi, Argentina.

Refreshed design for this young winery from Chile. Colorful Illustrations made by Bororo.

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Sip Soda

Designed by Rethink, Canada.

These distinct labels for Sip sodas use slim sipping straws to illustrate their unique flavour profiles, paired with a strong, clean wordmark that commands shelf presence.

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Quindío Coffee Gourmet Coffee

Designed by Carlos Mauro Mendoza, Colombia.

Quindío coffee gourmet coffee is made in the best land to grow coffee in Colombia and worldwide, is a land full of flora, fauna and many places to visit so we wanted to represent all the beauty that has this package quindio it is a painting and was arranged digitally packing characteristics, it is certainly a design that communicates perfectly the DNA of the brand.

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Bradshaw XMP Redesign

Designed by Heesun Kim, United States.

The purpose of the project was to take cross merchandising product (XMP) and redesign it to fit more current style of packaging. Previous packaging had no identity and each packaging style varied from each other. With eye-catching new color palette for each category, consumers are more likely to be attracted to the items and is easier to identify each category. Clean and simple, it is easy to navigate through the information.

As the graphic design intern,I assisted with picking the color palette and applied the same style of packaging to 8 different categories. Under the art direction of my mentor graphic designer, Paula Hansanugrum, I was able to finish redesigning over 60 packages and new event poster for the line.The new identity was showcased at 2010 International Home & Housewares Show.

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+359 Wine

Designed by Jordan Jelev, Bulgaria.

The +359 brand name comes from the international phone code of Bulgaria which is +359. This brand identifies 100% with Bulgarians and it is very popular in the country. The client wanted to change the look of the whole package into a vision that is more fresh, modern, colourful and absolutely distinguished.

I decided to change the +359 logo as a start. I used Extra Black Poster Bodoni and changed it slightly to fit perfectly to my design. Poster Bodoni is well known to the audience. It is type often used by Bulgarian Post and I thought it would communicate well with the audience, and that they would feel willing to buy it.

The rest of the label could be described as an effort to make it more fresh, colourful and glossy – hence the use of nice warm colours, the glittering silver hot foil dots and glossy inks. I also wanted consumers not only to see this label as an image, but to feel it and to sense it with their fingers. The use of puff-up transparent varnish makes a relief structure on the +359 logo. The cap of the bottle is very interesting too – it is a pattern of the +359 logo which is printed with transparent matte varnish on a glossy background that helps repeat the matte/gloss theme on the label.

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KAKA Caramel Corn

Designed by Prompt Design, Thailand.

Kaka, the crunchy baked-caramel-corn snack from Thailand, has been a very popular snack food for over 3 decades. However, that popularity has greatly declined with today’s generation of youths, and Kaka has almost completely disappeared.

But Kaka is coming back! Eager to help the snack reclaim its rightful place in the hearts (and stomachs)of today’s youths, the Kaka Gang is giving Kaka a makeover that will satisfy the young and trendy. With their wacky (yet oh-so-cool) hairstyles representing each of the corn snack’s new flavors, the Kaka Gang will bring Kaka to the forefront of today’s modern generation.

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Corazonas Redesigned

Denver—New packaging for Corazonas Foods’ family of cholesterol-reducing snacks is intended to increase shelf visibility for the line’s health benefit. The package redesign is by marketing agency LeeReedy, Denver.

Its focal point is a heart-shaped icon/tag stating “Love your Heart. Love the Taste.” The design strategy is to use white space to manage a necessarily crowded package, containing, in addition to brand and variety and the icon/tag, a health claim, an ingredients message, an industry-standard “whole grain” icon, and a unique “fruits & vegetables” icon.

Credits for the package redesign go to LeeReedy designer Kent Ervin, creative director/art director Kelly Reedy, and strategy director/copywriter Eric Kiker.

Corazonas, premium priced, come in five flavors of potato chips (Italiano 4 Cheese, Parmesan Peppercorn, Sea Salt & Vinegar, Slightly Salted, Spicy Rio Habanero), three flavors of tortilla chips (Black Bean & Cheese, Lightly Salted, Squeeze of Lime), and five flavors of oatmeal squares (Banana Walnut, Chocolate Brownie & Almonds, Chocolate Chip, Cranberry Flax, Peanut Butter). They are the only commercially available snack product infused with plant sterols, which reduce cholesterol,* and are available in supermarkets and specialty stores in select Western markets including Los Angeles, Seattle, Portland, Phoenix, San Diego. Corazonas Foods, Inc. is headquartered in Los Angeles.


* FDA guidelines say that a daily intake of at least .8 grams of plant sterols may reduce LDL cholesterol levels by as much as 5 – 14%. One Corazonas serving supplies .4 – .8 grams of plant sterols. A typical daily American diet contains .25 grams of plant sterols.

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Chocolate St. Gallen (Student Work)

Designed by Martín Azambuja, Uruguay.

The goal was to create a vintage Chocolate Bars with direct references to swiss design. The colors use in each pack represent the flavour of each chocolate bar.

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Graham's Asia New Year Edition

Designed by in-house Symington Family Estates designer Alexandra Ribeiro in Portugal.

Inspired by the upcoming Chinese New Year and the use of vibrant colors in the Asian culture, the Graham’s Port Asia New Year Edition packaging has been specially released to mark the celebration for this occasion.

Red, green and black were chosen to interpret: prosperity and happiness; harmony and balance; power and masculinity. These concepts are expressed through the detailing of the design in the wrought iron 1890 gate at the ‘Malvedos’ property in the Douro valley.

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Macskanyelv

Designed by Tshirt, Hungary.

The challenge: Macskanyelv (Cats' tongue) had a strong tradition as a product but the brand itself was seriously dated and in need of a makeover.
The solution: A lively and cute new look opening new possibilities.
The promotion: Contenders can upload pictures of themselves online and vote for best pix of others. Winners can get their own face on the package.

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Humanity Fragrance

Designed by Lance Mcgregor & Alan Iwamura, United States.

Each bottle for Humanity Fragrance is hand made in Brooklyn by Alan Iwamura and is made entirely of glass, including a white glass cork. The fragrance is a fundraiser to raise money for a piece of public art, the Humanity Perfume Fountain, to be placed in Brooklyn’s McGolrick park this summer, with 100% of the proceeds from the sale of the perfume going towards its construction.

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Vim Popcorn

Designed by Diana Chirilas, Sweden. The concept and design was created as a part of a competition brief for Blue Marlin, Sydney 2011.

With a target audience of sophisticated, environmentally aware and health conscious snackers the Vim popcorn packaging came alive as a green product using only recyclable materials. The innovative packaging design allows the user to feel in control as they decide how much of the product they wish to consume.

Kernel and popcorn shapes were embodied into the shapes of the letters in the logo, giving a friendly and elegant feel to the brand. The word Vim is associated with energy and enthusiasm, representing both the popcorn and myself.

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Amado Ground Coffee

Designed by Quantum Graphics Branding & Design, Russia.

The task:
Amado relaunched it's ground coffee line in 2010.
Basic client's insight was as follows: "in Amado we are real coffee professionals and we want this to be evident to our customers. We will be happy to share with them a part of our deep knowledge about coffee". Company's professionalism and expertise was also expected to justify a higher retail price vs.competitive products.

Agency's approach:
We suggested a new approach to communication with Amado consumers. In addition to the package's rational functions we decide to use its abilities of a communication vehicle. With the help of the package we demonstrate to consumers all basic stages of coffee production. Each of 7 SKU's bears a picture of one of the main coffee production stages: growing it up, collecting, drying, frying. Big bright pictures, headlines, text blocks create atmosphere of travel magazines, very popular amongst our target..

The result:
The new design helped to fulfil the following tasks:
1. Bright introduction of the product line on shelves and differentiation vs. competition.
2. Differentiation between tastes within Amado line
3. And, the most important, - revelation of the renewed brand positioning

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Root Organic Spirits

Designed by Art in the Age, United States.

At 80 proof, ROOT is unlike anything else on the market today and is the first true American liqueur since the Pre-Prohibition Era.

It is lively, and rose gold in color, this rustic spirit has a full, rich smoky flavor, inspired by an 18th century Pennsylvania folk recipe, which eventually evolved into Birch or Root Beer. The recipe stems from Root Tea, which goes back to the 1700s, when Native Americans taught the recipe to settlers. Over generations, Root Tea grew in potency, particularly in Pennsylvania, where the ingredients grew in abundance. During the Temperance Movement, a Philadelphia pharmacist removed the alcohol and ironically rechristened it Root Beer. This is our creation and interpretation of a genuine potent, Root Tea.

ROOT is a certified organic spirit made with North American herbs and pure cane sugar. All botanicals are painstakingly selected and tested for purity. Using all natural, organic ingredients, like anise, birch bark, cloves and cardamom, with hints of spearmint and citrus, the sugarcane based liquor is distilled in limited batches to ensure maximum quality.

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Kent Brushes

Designed by Ben Cosby, the Creative Director of Kent Brushes, United Kingdom.

Kent Brushes is my family business, we are the world’s oldest brush manufacturers. This year is our 234th year in business having started what we do way back in 1777. The company was founded by the Kent family and sold to my family (Cosby) in the 1930’s when the Kents ran out of sons to take on the business! We employ around 28 staff and are regarded as the world’s finest brush makers. We have held the Royal warrant for 9 reigns in recognition of our high quality and our craftsmanship.

We like to say that we make a brush to suit every hair type and every price point. The brushes you see here are a few from a range called ‘Finest’. They are hand shaped and hand finished but machine filled brushes and they range from about £20 - £45. They are sold around the world in department stores and fine pharmacies.

Our old pack had many issues that desperately needed addressing – they were hard to open and then re-close without damaging the pack, they were susceptible to tearing and damage, it was hard for customers to identify which brushes were mens and which were ladies, they were a nightmare for our staff to construct, in some cases the company logo was incorrect, the list goes on....

Armed with a pad and paper and a list of wants and needs I set about drawing a new pack. After several ‘homemade’ card models and lots of sleepless nights the pack you now see emerged! There are 2 distinctive colour ways to identify the mens brushes from the ladies, the large window hinges open to allow full access to the product without risk of damaging the pack and hidden magnets are used to quickly snap it back into place and hold it securely shut. The satin lined tray that holds the brush is removable and our Kent guarantee booklet and care instructions are housed behind it.

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Society27 Sneaker Shoe Model No.1

Designed by Society27, Germany.

We are few lively minds, with strong roots and bright look for the future. This is our effort to create a new form of product-based multinational community.

The Society27 idea is to be in constant metamorphosis and create one coherent group of like-minded people, through the things we create. Currently we are developing our first product that will be connecting the first Society27 members. It is the Sneaker/Shoe.

The idea behind it is to be a clean, high quality materials product, that would be developed in only 27 pairs. Every item would be manufactured in only 27 pieces.
For Sneaker/Shoe Model No.1, our first product, we used high quality suede, leather lining and for the packaging we created a wooden box.

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Plain T

Designed by aruliden, United States.

Throw away all clichés associated with tea and meet PLAIN T, a premium collection of the finest ingredients that blend traditional ritual and modern lifestyle. Reinforcing that T does not have to be sipped in a stuffy salon, Plain T serves up a cultural evolution of old-meets-new. Through unique materials and packaging solutions we developed a design language that supported Plain T’s mission and allowed consumers to better understand the offerings, premium-ness and uniqueness of the product. It’s all quite delicious!

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Mello Yello

Coca Colas citrus softdrink - Mello Yello redesigned with a new retro look.
Designed by Stag & Hare, United States.

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Nuevas Rias

Designed by CB'a Graell, Spain.

A range consisting of three references, each one showing off a unique colour. The transparency plays an important role in the design due to the fact that it enables the different elements of the packaging to fuse together without minimizing its importance. A strong branding constituting of a typography of Gothic influences. A brief text explaining the characteristics of the liqueur to the consumer. And a cross, symbolizing of the origin of these orujos. The result, a reinterpretation of the Galician classic codes that add impact on shelves and transmit undisputed quality.

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Krivach 61%

(ESPRID)* Extremely Strong Premium Russian Innovative Distillate

«Krivach» is the new symbol of the national pride, it is strong, robust, masculine, tasty, rich in bread aroma, attractive and truly Russian premium distillate.

Today «Krivach» is the most special and provocative strong alcohol drink in Russia. It was born to surprise by its strength of 61% vol., unbeaten bread taste and aroma, the top quality and innovative bottle design.

«Krivach» is not a vodka, but a meticulously reconstructed home-born Russian rye malt distillate that so far has never been sold neither in Russia nor elsewhere in the world. «Krivach» makes a real revolution in the Russian alcohol market and starts a new period in Russian national alcohol production by setting a new level of quality and taste. To achieve its distinct flavor, it is processed in alembics, originally reconstructed copper pot stills and is purified with egg white and birch charcoal. It is produced in the old distillery. Today this forgotten technology is absolutely innovative for Russian alcohol production.

«Krivach» is the alcohol beverage produced using centuries-old Russian processing traditions and an original formula recreated by Russian Distiller. Extremely strong 61%vol. «Krivach» is a product of the dedicated work of the masters who favor the traditional Russian technology of a triple distillation of selected rye malt.

The founders of Russian Distiller set out to recreate a first-class Russian rye distillate to let you enjoy the luxury taste of this elite and truly national alcoholic beverage.

«Krivach» is rich in the fusel oils, as Absinthe, Single malt whisky, Cognac, Grappa, Gin, Rum etc. The fusel oils add an inimitable taste and flavor to the all world famous distillates. Almost all the world’s nations enjoy the rich and intense aromas and flavors of their home-born distillates that bear the properties of the original primary products, such as it goes with barley in whisky, with grapes in grappa and cognac or agave in tequila. So it is most unfair that Russians are deprived of the pleasure to drink a vernacular and close-to-heart rye distillate that was preferred by their forefathers between the XVII and XIX centuries when there was still no alcohol rectification, but just distillation. The secret of production of the traditional rye distillates in Russia was lost as way back as 120 years ago.

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Motorman Chocolate Lager Beer

Designed by Freshthrills, United States.

Brief

Freshthrills had a productive, successful and exciting 2010. Anyone familiar with Freshthrills, knows that we can be a little fanatical over craft beer. In fact, it’s been our obsession of 2010. In keeping with our long running tradition of food-centric gifts, it was clear early in the year that we would share this passion for craft beer with our clients. We collaborated with local brew master Kelly Taylor of Kelso Of Brooklyn to bottle and package their Chocolate Lager, specially for our clients.

We aimed to develop naming, branding, packaging and other print collateral using Kelso Chocolate Lager. The package also includes four letterpress coasters, along with a note thanking our clients for a great year.

Outcome

We found inspiration in Brooklyn and decided on branding the beer as Motorman. For all you history buffs, a Motorman is the title of a trolley engineer and during the early 1900’s, people commonly rode trolleys to get around downtown Brooklyn. In a lot of ways, the Motorman is a perfect symbol of resourcefulness because they not only operated and maintained the trolley but also acted as the conductor. It’s fair to say they had a tough, but respectable job. We likened the Motorman’s responsibilities to that of, Freshthrills and how we approach our work.

To push the concept further, we developed the Motorman’s Decree, a set of guidelines which was imprinted on the coasters. This additional element allowed us to bring in a little humor and added a useful keep-sake to extend the life of the project.

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Blancaflor Flour (Student Work)

Designed by Martín Azambuja, Uruguay.

Im a student of the Universidad ORT in Montevideo.The project was to design a new packaging of flour for people who like cooking. I decide to use two inks and a reticle picture.

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Grow Your Own (Student Work)

Designed by Octavia Soebiyanto studying at Singapore Raffles Design Institute.

For this homebase ‘grow your own’ product, it takes chewing gum shape as it is quite small so it can reduces the production cost and material-used. By using more sustainable material such as biodegradable paper and plastic, it can reduces the nature-distraction effected by packaging. The product is small also caused by consideration of the target market which is novice gardener. Someone who is new or still want to try, surely don’t want to spend his money on something that they are still new.

Homebase’s ‘grow your own’ product range are also considering the cultural aspect in society. UK people tend to eat chewing gum anytime. It can be seen from endless and permanent bits of chewing gum littering the streets of the UK. So, it can be a unique selling point that differentiates Homebase’s ‘grow your own’ product from their competitors.

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Ghostly Urns For Ashes

Designed by Anna Marinenko, Ukraine.

Ghost urn is the urn for ashes. The idea is to move the body into the afterlife and turning into a ghost. The receptacle’s opaque color and crimped edges look like a ghost; the ashes are held in a clear glass cylinder, which fits neatly inside the color interior. In addition to the porcelain model, there are designs for metal urns in a silver tone and a gold tone.

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Babees Honey

Designed by Ah&Oh, Poland.

A simple and little idea of packing for honey. We tried to treat jar as a playground for a character design. Dark cap and stripes made the idea quite clear. Through this project we tried to encourage kids to reach for honey instead of refined sugar. Especially for them we create logo which smiles bee’s face. It’s hand calligraphed, custom made, and it softens the overall simple, geometric look of the packaging.

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Baby Carrots

BABY CARROTS BLITZ JUNK FOOD DURING FOOTBALL PLAYOFFS

BAKERSFIELD, Calif. – January 10, 2011 – Competition is heating up on the gridiron, but the fiercest showdown is taking place in grocery stores across the country, as Baby Carrots continue their campaign against the multibillion-dollar junk food industry.

Bolthouse Farms, in conjunction with the growers alliance ‘A Bunch of Carrot Farmers,’ is moving into the next stage of its widely-acclaimed effort to reposition Baby Carrots as the ultimate junk food by employing and playfully mocking junk food’s marketing tactics. The latest phase of the Baby Carrots campaign capitalizes on the feeding frenzy that accompanies playoff football. A Bunch of Carrot Farmers will unveil new Baby Carrots football packaging and supporting contest dubbed “Carrot-o-vations.”

Borrowing from the over-the-top football playoff promotional tactics made famous by junk food brands, Carrot-o-vations is a fully-integrated marketing campaign that includes a website with a sweepstakes, consumer prizes, new product packaging and in-store collateral. Consumers are urged to log onto babycarrots.com to take part in Carrot-o-vations and enter a chance to win “awesomely useless—but collectors’ edition!—swag.” Free prizes include advanced Carrot Vision Goggles (orange night vision goggles), Double Neck Carrot Axe (double neck guitar with custom orange paint job), Carrot Hoopty Spinners (orange spinner rims) and Carrot Domes (beer and carrot carrying helmets).

As of mid January, consumers will find football-branded 28.8 oz bags of baby carrots in Wal-Mart, Meijer, HE Butt, Price Chopper and OK Grocery stores across the country.

“Snacking and football is a match made in junk food heaven,” said Jeff Dunn, CEO of Bolthouse Farms.

The “Eat ‘Em Like Junk Food” campaign was developed by renowned advertising agency CP+B on behalf of “A Bunch of Carrot Farmers” and its leader, Bolthouse Farms. The initial test effort kicked off last Sept. 2010 in Syracuse, New York and Cincinnati, Ohio, and since garnered results exceeding the growers’ expectations. The campaign featured playfully confrontational tactics that both emulated and mocked junk food advertising, and ran the gamut of new packaging and in-store initiatives, traditional TV and outdoor media, online and social media as well as school vending. Many campaign assets may be viewed at babycarrots.com

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One Key Gin

Designed by NONOBJECT, United States.

NONOBJECT branded and designed a distinctive deep blue bottle with an elegant key that unlocks the mystery of the new ritual. Shivers of anticipation before you take the first sip. In the creation of this luxurious beverage experience, we relied on our deep packaging design know how and applied some of the most advanced glass production technologies. OneKey gin is everything else but traditional, trailblazing territory where no other packaging design has gone before.

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Upslope Brewing Brown Ale

Designed by Anthem Branding, United States.

Upslope Brewing Company’s Brown Ale is a medium-bodied beer that represents a hand-crafted, American take on the classic English variety. We introduced an exciting new green color to accent the silver can, and followed the unique, contemporary design of the first two cans.

Our strategy for the Upslope Brewing Company cans was simple: create a compelling design that would immediately differentiate the brand from national labels as well as the glut of local craft beer. Each variety is numbered, and features a signature color against the can’s natural silver. The current varieties include a Pale Ale, IPA and Brown Ale.

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W'eau Women’secret Suncare

Designed by Base, Spain.

Just in time for summer, women’secret has launched a line of suncare products. An extension of the label’s w’eau, the line features three products: sun lotion, after-sun cream, and facial suncream. We’ve designed the packaging for the set, using clear, minimal graphics and color so that nothing gets in the way of your rays.

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Artist Edition Clif Bar (Student Work)

Designed by Heesun Kim, United States.

The goal was to create a limited artist edition Clif Bars for two flavors. As seen by "Cool Mint Chocolate" and "Cranberry Apple Cherry" flavors, the color palette reflects on the flavors. The concept was to show ordinary animals doing extraordinary things with the help of Clif Bars.

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Munchy Seeds

Designed by Ziggurat Brands, United Kingdom.

Here’s a test. What is it that your brand actually does? Are you making snacks? Are you making ingredients for cooking? Are you perhaps making bird food? Munchy Seeds looked like they could have been doing any of them. Tired packaging, tiresome messaging. We encouraged the brand’s original ethos and produced an identity that puts the nutritious into nibbling and the mindful into munching.

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Honey & Mackie’s

Designed by Wink, United States.

Honey & Mackie’s is a ice cream shop for kids that caters to parents. The name of the establishment comes from the nicknames of the owners children. Thus, the branding & packaging needed to be modern, authentic & kid fun. In addition, the ingredients in their ice cream creations are all natural, organic and locally grown.

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Hanes Mens Underwear (Student Work)

Designed by Ji Yong Park, currently a student at Art Center College of Design.

The goal was to repackage Hanes mens underwear by creating a sub-brand called, MENS, attempting to end men's shameful and awkward underwear shopping experience and even rebrand men's underwear shopping as an accessorized and a complementary necessity.

Hanes mens underwear does not stand out amongst other brands in the department stores because of its generic packaging that is similar to the rest of the crowd of competitors. The repackaging removes itself from ostentatious photographs of men in underwear, typical clear bag packaging, and provide only essential information graphics (what it is, what size, and how many) that men need to reinforce the best shopping experience that is described as: "simple, quick, and convenient." The packaging is designed for secondary purpose (i.e. utility) of aiding men to keep their underwear organized in the compartmented packaging inside the soft goods bag; also, the bag is to be used to carry their dirty underwear or for something else. The packaging becomes even more convenient and useful for traveling or on-the-go to a backpacking or a trip.

Materials: Natural cotton soft goods bag with tag, earthboard (made from post-consumer recycled material) is used for the belly band, and inner pack is made from custom black e-flute single-face corrugated board.

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Tequila 29 Two Nine

Tequila 29 Two Nine it is made out of 100% pure agave in Arandas, Jalisco in the region known as "Los Altos". It was made by young Mexican entrepreneurs who are passionate about tequila and the culture who want to change the traditional image of tequila. There are two types of Tequila 29 Two Nine, Blanco and Reposado. The last one is aged for 8 months in French White Oak Barrels. We find the necessity to show the world a better image of tequila and the modern, urban, elegant and youthful side of Mexico. Tequila 29 Two Nine accomplishes that purpose.

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Chronicle (Student Work)

Designed by Surya Prasetya, Australia.

Chronicle is a modern high-end Gin, made to entice young entrepreneurs. Chronicle is aimed at a male market, 25-40 with an eye for simple yet classic design and fashion.

The idea behind Chronicle started off as an image of a wealthy man sitting in a chair reading the newspaper in the 1950′s. To give the bottle a sense of strength I combined this idea with a poison bottle cap lid. Achieving a sophisticated yet classic look that portrayed a little Danger and Class.

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The Little Veggie Patch Co.

Designed by Frank Aloi, Australia.

The Little Veggie Patch Company based in Melbourne (Australia), is a business that specializes in the design, installation and maintenance of chemical-free vegetable gardens. As much as it is their business, it is their passion to see more people living a greener lifestyle and having fun, growing their own vegetables. As the term 'heirloom' refers to an old variety that has been around a long time, it was only natural the packaging communicate this with a vintage feel, using typography and illustration reflected from yesteryear. Due to their success, the range will be extended into other vegetables shortly.

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Amarone Bottega

Designed by Denise Focil, Californian stylist creator of the fashion brands Alpinestars by Denise Focil and ASTARS

DISTILLERIA BOTTEGA AND ALPINESTARS BY DENISE FOCIL UNVEIL A NEW LUXURY AMARONE

When fashion meets wine

The renowned American designer Denise Focil has partnered with the award-winning Italian wine maker Distilleria Bottega to create a luxury and stylish wine: Amarone Bottega, Il vino Prêt-á-porter.

The bottle features a white leather label and is nestled in a white leather case embellished with debossed black lettering: a collectible piece that reminds of a vintage suitcase. The case is enriched with metal studs (the latest, hottest fashion trend) and with a metal plaque with engraved the Alpinestars by Denise Focil logo.

When the Italian taste meets the Californian creativity, the result is a unique product that is considered to be the Louis Vuitton of wine bottles: classic and elegant, Amarone Bottega, Il vino Prêt-á-porter is the "ultimate Hostess Gift".


The leather case and label are Denise’s signature touch, since her specialty is leather. She has been creating leather jackets for the Hollywood stars for almost a decade.

"I wanted to create a luxurious experience, starting from the packaging down to drinking this rich, supple wine! And what could be more chic than timeless, elegant white leather?", says Denise Focil, explaining the idea behind the design of the Amarone Bottega Il vino Prêt-á-porter’s packaging .

This limited edition wine will be available through selective distribution.

About Alpinestars by Denise Focil. A collection from Los Angeles inspired by the heritage, high standards and 
authenticity of an iconic brand, Alpinestars. Heavily influenced by a love of music and worldly travels, designer Denise Focil incorporates impeccable construction, luxury fabrics and fashion forward designs into the Alpinestars by Denise Focil collection, centered around their signature leather jackets, the favourite of the Hollywood stars.

About Distilleria Bottega. Based in Bibano, in the Prosecco area, 25 miles north of Venice, Distilleria Bottega has been producing award-winning grappas, wines and liquors since the 1970s. Distilleria Bottega sells its products in 110 countries and produces 6 millions bottles of wine per year.

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Garant Pickled Herring

Herrings in small colorful shirts designed by Bas Brand Identity, Sweden.

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El-Gaucho

Designed by Blend-It Design, Israel.

Designing a line of packaging for meat products marketed by the El Gaucho restaurant chain. The butcher's block and knife were the iconic images for this project, showing the beginning of the journey towards a juicy, premium steak. In the design concept, we chose to show the world of meat and its culinary environment rather than showcasing the cut of meat itself. As a customer, all that was left to do was trust the brand, which has the ability to convey values of quality and flavor, and to rely on the subtle seasoning that is characteristic of the meat, however it is served.

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Zealong

Designed by Designworks, New Zealand.

The objective was to develop an identity and packaging design for the first Oolong tea to be grown outside of Asia. The idea centered around a new blend of tradition from the youngest country on earth. Oolong from New Zealand had the potential to command premium prices in Asia, due to New Zealand’s cleaner, greener, growing environment.

The owners needed a unique name that would work in both Asia and New Zealand and a luxurious identity and packaging design that would appeal to a new, younger generation of cash-rich Asian consumers. The name Zealong is an obvious fusion of country of origin and product. The ‘Z’ in the name is echoed in the packaging concept – a rich black gift box that opens on the diagonal to reveal a bright, fresh and contemporary interior reflecting a new attitude and the pure green source.

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X-Series Mini-Vibrators

Ideal International Group is a US company with subsidiaries in Europe, China and Japan. Ideal operates two sex toy brands: Ultrazone and Funzone.

XS Slim, XM Midi-Ring, and XL Lavish are compact and discreet mini-vibrators that together make up the X-Series for UltraZone brand of adult toys. Each model comes in a Silk (shiny) or Velvet (matte) finish in the same five colors: black, white, cyan, pink, and purple. The size of each model in the series reflects its namesake going from small, medium, to large. The size and sleek shape of these vibes make it easy to carry around for pleasure on the go.

As XS Slim, XM Midi-Ring, and XL Lavish are separate yet related ranges, the same concept was applied to the packaging design to make it a collectible series. The concept for the X-Series was to give the illusion that the product is floating inside a colorful orb. Using colored lids that reflect the color of the product itself reinforces the impact of the product's color and shape. The black and white models are shiny and the cyan, pink, and purple models have a soft finish. Each of the containers are stack able and connect with each other within the same range and between ranges. The idea for the shape and color of the design was to make a powerful impression for both product photos and retail store presentation. In terms of branding and marketing, the goal was to give incentive for the consumer to complete the “collection” in the X-Series so each range wil generate sales for another from the selection of three models and five colors.

The polycarbonate and ABS packaging for each model utilizes same base, but the interchangeable covers made using an injection molding process vary in height to distinguish the size of the products. Put together, the packaged models are stack able amongst its own range and within the series.

Conventional sex toy packaging are luxury boxes for easy storage out of plain view, but this design allows you to display and store the products tastefully.

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Ginself

Designed by Conca&Marzal, Spain.

Ginself is the result of the enthusiastic pursuit of the perfect gin by its four creators, and is the first 100% premium gin in Valencia Spain.

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Six Thinking Pencils

Designed by Kristin Eva Olafsdottir, Iceland

The "Six Thinking Hats" is a creative thinking method invented by Edward de Bono early in the 1980s. It helps thinkers to be more effective and innovative by providing a means to plan thinking processes in a detailed and cohesive way. For this year's New Year gift Gagarin has applied the method to pencils for a more practical brainstorm meeting method.

The pencils are colour coded and each colour stands for a certain direction of thinking. Each participant selects one pencil and then approaches the discussion with a mindset matching the pencil's colour. By switching pencils the participants systematically redirect their thoughts on the subject. This ensures that the group thinks together in a focused manner.

WHITE . INFORMATION
Data, facts, information known or needed.

YELLOW . BENEFITS
Benets. Why something may work.

RED . FEELINGS
Feelings, hunches, gut instinct and intuition.

BLACK . CRITIC
Potential problems. Why something may not work.

GREEN . CREATIVITY
Creativity, possibilities, alternatives,solutions and new ideas.

BLUE . OVERVIEW
Managing the thinking process, focus, next steps and action plans.

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Borough Market Organic Pies (Student Work)

Designed by Simi Mahtani, a recent graduate of Syracuse University with a BFA in communications design.

Don’t tell mum you love our cooking more than hers! Borough organic pies use produce local vendors sell at Borough Market in London, filled with savory seasonal ingredients. Instead of discarding the outer carton, you have the option to plant the seed embedded package and begin eating locally and sustainably.

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Amritta WIne

Designed by the Labelmaker, Bulgaria.

The Labelmaker designs the Amritta wine of Dragomir Winery Estate. Started as a redisign of the old version which is mine too, it all turned into e new design. The logo of Amritta incorporates the meaning of infinity symbol and the small "a" letter.It is 100% digitally drawn with Wacom Cintiq. The wine is young so we decided to design a fresh label with warm colours using lots of special printing techniques like puff-up varnish, copper hot foil etc.

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Les Indiennes Texstyles

Designed by H-57 Creative Station, Milan, Italy.

Les Indiennes TexStyles is a textile company who deals with home and garnment collections made out of hand block printed cottons, silks and organic cottons.
The main concern is to keep tradition alive with a modern touch, re-elaborating old craft secrets from various parts of the world to create unique pieces.

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