To emphasize the appetite appeal of this American classic, TGG infused the recessive white bag with a burst of color – and emblazoned it with a realistic portrayal of the key ingredients. The addition of a white halo around the updated logo serves as an eye-catching brand billboard, while the use of a green leaf as the apostrophe in the brand name signals natural goodness and efficacy.
L Donatellé is a packaging concept for a line of family-owned, premium teas. For the packaging, I wanted to represent the delicate nature of tea-leaves through the subtle use of ornamentation, while also playing on the bold nature of Earl Grey tea, as reflected in the color scheme and packaging structure.
Created for a D&AD contest, the brief called for a “delicious treat for young professional women.” The packaging creates the look of a tasty treat by highlighting the main fruit/spice ingredient for each container. The lids display the fruit or spice along with the oats to create desserts, such as pie, cinnamon bun, etc. To emphasize the idea of this as a yummy treat, I wanted to encourage the consumer to dig in, but since the target consumer was located in Britain, I chose a more appropriate phrase and had “tuck in” written on the lip of the lids.
Minimalist paint can designs for Colorcril. The idea is to categorize the product by color. The color of the can is the same color as the paint inside.
This beer brand concept was born on a sunday night at school were we were supposed to make a brand for a micro-brewery. The name is traditional Icelandic name that could be loosely translated into "thirsty one".
The concept is to have one beer, 10 different bottle designs by 10 different designers. The design would be changed annually and could be put on beer glasses as well.
We decided on making versatile design but limit it down to a single color graphics. Our approach was different, but we all shared the same ideology about breaking out of the ordinary and making graphics that aren´t exactly typical for beer bottle labeling. The concept also makes the brand a platform for other graphic designers to show off their own design for design`s sake.
*note; this project was published in December 2010 with the bottles as vector drawings, but we eventually got the chance to work with talented photographer, Hörður Ellert Ólafsson and we decided to publish this from scratch.
Meuuh is a new brand of organic flavoured milk, developed for a dairy producer in Normandy. The brand is to be launched with two classic flavours – Honey and strawberry as well as as unflavoured milk. Sold in 1 litre packs and 250ml bottles and aimed at children and teenagers, the simple design is inspired by cartoons and graphic novels which are popular accross the ages in France. This range of drinks is to be launched in early october in France and two further flavours will be introduced later. The name 'Meuuh' (the French spelling of the 'moo' sound a cow makes) reinforces the fun and playful spirit of the product.
Pearlfisher has created new packaging for The Natural Confectionery Company with a strong, ownable and illustrative world that reflects the brand’s positioning of ‘doing what comes naturally’ and encouraging a childlike and inhibition free curiosity in the world.
The new design is intended to provide consistency and better standout for the UK and Irish markets whilst maintaining relevance across age and providing a platform for growth.
Pearlfisher Creative Director, Natalie Chung, says, “We have taken the playful spirit of the original illustrations to create a more natural yet contemporary style."
"The design system focuses on two new characters for each pack and the mischievous interaction between the dominant and supporting character. The product window is now integrated as part of the dominant character - viewing the product inside pack through the character’s mouth. The white packaging remains as a key signifier of the natural elements of the sweets but we have also introduced a flavoursome and fruity secondary palette.”
The Natural Confectionery Company Senior Brand Manager, Jodie Bates says "The new design reflects the brand values of The Natural Confectionery Company and the new illustrations attract both kids and adults alike. The design highlights the delicious natural qualities of our products whilst also retaining the spirit and humour of the brand. We are really pleased with the new design by Pearlfisher" The new look packaging is rolling out this month.
Grow Your Hello is a line of gardening tools that aims to inspire beginning or experienced gardeners to engage in community gardening in urban areas. The product line consists of basic products for gardening that tell a story of motivation for community greening. The brand shows the benefits of community gardening and encourages one to get to know their neighbors in an urban area. Instead of just growing plants, grow your community and relationships. Grow your simple hello into a well connected community through gardening.
Vastinaç Wines is a range of wines with an Andalusian flavor, just the flavor of the ancient city of Cadiz in Spain. The range consists of 3 bottles of wine made exclusively to the most important festivals celebrated during the year, Moscatel for the famous Carnival that are taking place now, Fino seco for the summer "Velada", and red wine for "Semana Santa". It adds a fourth type of wine and that it is not an event itself but is something very typical of Cadiz, when you put in front of a plate of "pescaito frito". As you can see the mark resembles a typical term of the city, the bastinazo, no doubt, that's why.
Brands such as Tree of Life that are all about promoting a holistic approach to health and living well have traditionally had something of a ‘homemade’ quality about them. The challenge is how best to bring them into the 21st century without alienating their existing consumers and losing what it is they stand for. We produced a much more contemporary marque that emphasises the notion of growth and nurture and which can be successfully applied across a range of categories.
I was approached by the award winning team at South Australian based Udder Delights, to create a brand identity for their new range of cheese, Divine Dairy. Located in the pristine Adelaide Hills and sourcing local milk from local dairies, the artisan cheese maker that prides itself on quality, wanted a design to capture the rural, traditional and hand crafted methods used to create their 'French Style' product. The colour usage identifies each cheese, adds a modern touch to a traditional design and helps to establish a powerful and memorable brand in the market place. It continues to build with the product already selling well in gourmet stores, fruit and vegetable shops and independent grocers nationally.
An unusually direct interpretation of the album's title track.
Minimal typography, muted colour palette and reduced liner notes create a calm, minimal feel for a band that has often appeared eclectic, colourful and purposefully un-stylish.
The use of vintage stock imagery follows the band's creative mantra of creating music that could belong to any time, and pays respect to the past in a way deeper than pure pastiche.
Buffalo is available on CD, from iTunes, on limited edition 12" German pressed vinyl and in several unique deluxe formats including the 'Golden Buffalo' and 'Origami Buffalo' packages which include band merchandise, vinyl, digital downloads and an origami kit with instructions for creating an origami Buffalo for your shelf.
Pearlfisher has created a new look and feel for the entire Heinz Infant Feeding portfolio, including the packaging format for the new ‘Taste Of Home’ range.
Heinz has the largest share of the Infant Food market, and the new design takes babies on a journey of discovery with tasty, exciting and nutritious food experiences."
"Natalie Chung, Creative Director Pearlfisher, says, “The design simplifies the brand architecture, strengthens the healthy and wholesome values of the range and reinforces the great taste of the products. The friendly characters and illustrations highlight and introduce key attributes of the brand and the look and feel is also being extended beyond pack, such as within the digital campaign, to create an entire brand world for Heinz Infant Feeding.”
Katie Bleach, Marketing Manager Heinz Infant Feeding, says, “The new look helps to communicate Heinzʼs understanding of mothers' and babies' needs and emphasises our expertise in quality, nutritious baby food. The sub-brands help mums navigate the range and strong standout is achieved with a consistent brand colour.”
The new look and feel is rolling out across all the Heinz baby food including Heinz Mum’s Own Recipe, Heinz Biscotti and Heinz Cook at Home.
The assignment was to design packaging and a carrier for three flavors of gourmet popping kernels called Carny Corn. I chose to do a Circus side show act theme including Buttery Bessie (worlds fattest woman), Firey Hot Frank (fire breather) and Sweet & Salty Pip and Pop (siamese twins). I used vintage broadsides as typographical inspiration and manipulated black and white imagery for each label. The bags are printed canvas and are held in a custom made wooden crate with transferred typography.
Strategic design agency, BrandOpus, has won the prestigious gold and bronze awards at the Design Effectiveness Awards (DEA) on 17 February 2011, for its redesign of the Choc on Choc and Rocky brands respectively. Since the revamp, Choc on Choc online sales have soared by 50 per cent to half a million pounds and Waitrose increased its Christmas order by 600 per cent, after the Easter order sold out in just four weeks.
BrandOpus transformed Choc on Choc by visually redefining the product, exploring the naming and personality. The new design showcased the brand’s heritage and its distinctive new and patented way of fashioning high quality Belgian chocolate. To clarify the product range the number of packaging formats was reduced to five, with the capability to add a special occasion product, such as Easter and Christmas, via seasonal tags. This allowed for a structural new product development strategy.
Taking inspiration from iconic rock style imagery, BrandOpus created the Rocky Crest – a strong, iconic branded emblem to make the packs stand out. The style of the illustration and typeface were inspired by text seen on grunge, and rock and roll albums, symbolising Rocky’s new personality. The new design created a more credible and powerful brand on shelf, without losing its playful design. Rocky was established as a brand with attitude, giving it greater appeal to push the consumer market beyond just that of children’s lunchboxes.
Nir Wegrzyn, founder and managing partner at BrandOpus says: ‘We are ecstatic on winning two awards at the coveted DEA. It is rewarding to be recognised for the effectiveness of our work. When approaching a project return on investment is always front of mind, and to win the prestigious DEA is a high accolade indeed.’
Packaging a design for a Paua shell, the 'treasure of New Zealand', too many times have I seen in souvenir shops tacky boxes that hold quite possibly one of the most beautiful shells in the world and i believed it was time to change that.
I call this, my 'This is' series. Plain and simple, with a sprinkle of quirky I've created a very obvious design that makes it easy for tourists and foreigners searching for that perfect gift or souvenir.
Unlike most souvenir packaging seen these days, the 'This is' series really stands out with its bold plain typography, grabbing potential customers eyes and attention. - The contrast of colours seen in the cut out of the top left corner reinforces the products boldness and makes it stand out even more.
Starting off small, once developed, could be expanded with literally any product, even including the bag used for customers after purchasing the product: 'This is a paperbag'
All eco friendly and made from recycled paper, so basically, it's a win win product.
LUNIK 1-3 is the concept for a special edition album of the German techno producer "Stephan Bodzin", that I developed within my studies at the University of Applied Science at Constance, Germany. The album consists of an engraved aluminum USB-card, which is vacuum-packed in a reclosable PET/ALU/LDPEP-pouch. A baby-sized version of the album, containing a single USB-stick with one track on it, is distributed to all fans who booked tickets for the release event in advance. At the point of sale – the release event – the backsides of all albums frame a visual art, presented in some kind of "solar" panel. The x/y-coordinates of its grid help to individualize each album.
TopPaw re-thinks the identity of PetSmart by introducing a new product line. By examining the experience when purchasing dog food to carrying it while you travel, the customer undergoes a series of challenges. The primary focus of this packaging was to create a product for travelers who have difficulty handling their dog's food by providing them a "traveler's size" package. In consideration of the over brand identity of PetSmart, Top Paw is the perfect size to be given away as a gift to new adopters at animal shelters. The first moments shared with a new pet is very valuable, and this precious time can be shared with Top Paw. Top Paw package provides a limited supply of food and a food bowl, all in one package.
Innocent Drinks are launching a new range of juices in PET carafes designed by packaging agency Family(and friends), with all new label graphics developed by B&B Studios.
Innocent will launch its range of ‘not-from-concentrate’ juices this February. The range willl include orange,in ‘with bits’ and ‘smooth’ both available in 900ml and 1.35L sizees and a debut an apple juice recipe in a 900ml size. Its smoothies will remain in cartons. Innocent believes that the new carafes will have greater standout in the chilled juice aisle, that they will be easier for UK consumers to use and convenient to recycle.
Alex Durbridge, Creative Partner at Family(and friends) said “The structural design for the carafe builds on innocent’s strong sense of fun and familiar style.” “The design has been developed to maximize ease of pour, fitting snuggly into the door of most family fridges and creating new news instore.”
Thomas Delabriere, Marketing Director, innocent drinks quotes, “We were looking for a breakthrough new pack design that could give a great experience for our juice drinkers.
Also, it was critical that we developed a pack design that stood out on shelf and made it easy for shoppers to find our new juice in-store.
Dan Germain, Head of Creative at Innocent drinks says; “Given the limited amount of space, our juice front-of-pack design brief was a bit of a tough one to crack. The B&B team approached the challenge with passion and ample brainpower, and worked really closely with us to make sure it was spot on. And we got what we wanted – a lovely looking new carafe that looks great instore, and hopefully one that people will enjoy sharing around their breakfast tables.
BrandOpus has kicked off its recent appointment as design agency to independent UK brewer and pub owner Hall & Woodhouse, with the redesign of the ales within the Badger Ales portfolio. Hopping Hare will be the first premium bottled ale to hit the shelves in the new design in March, followed by the rest of the range later in the year. The redesign aims to ensure improved stand out for the Badger brand, create more consistency across the range and secure greater product recognition by the consumer.
The new Hopping Hare design communicates the light, crisp, refreshing aroma and taste of the thrice hopped ale, whilst demonstrating the lively personality of the hare character who forms a much more dynamic role in the label design. Complemented by an idiosyncratic typeface, which incorporates leaves and tufts of grass, the new label evokes the countryside connotations of the Badger brand. BrandOpus particularly considered how the redesign would appeal to the female shopper, who represents 31 per cent of bottled ale volume sales but is not a consumer herself.
Paul Taylor, creative director at BrandOpus, says: “The brand framework we created for Badger unifies the range of characterful countryside inspired ales. On an individual level, the new design expresses the quirky traits of each of the unique personalities of the ales. The overall redesign gives Badger a stronger presence on-shelf that enables consumers to understand and engage with the brand more meaningfully, and recognise the Badger portfolio over other brands in the ale category.”
The new Single Source lager is a single minded brand that heralds its own craft process. A uniquely New Zealand batch-brewed beer, it is unswervingly true to the land and the people from which it originates. Like the resulting flavour, the design needed to embody its real character, integrity and undeniable class.
The design approach was to place the product at the fore – the idea of ‘The journey of creation’ is the story of creating a beer that fits the brewer’s exacting ideals. The name Single Source is the process – handpicking, the beer’s traceable origin and craftspeople, the bottle as a protector, the signature line as the human imprint on the beer’s creation.
We honoured this rich brand story through every facet of the packaging. The black bottle adds to our objective of preserving freshness but it also allowed Single Source to look different within the beer category, gave shelf appeal and provides a striking counterpoint to its label. The signature Monteith’s silhouette was retained to ensure Single Source sits within the Monteith’s family of beers, but by using a black glass bottle we are protecting the contents from light and heat (black bottles are ten times better at protecting the beer than green bottles) to retain the beer’s unique characteristics.
Problem: The act of giving blood is an uncomfortable process. Because of this it generally has low turn outs, especially among college students who are low on time and energy.
Solution: Offering a free 2GB USB Thumbdrive to any student willing to donate blood is a cheap but more attractive alternative then the usual cookie or apple. Also, the USB's would serve as an educational tool and come equipped with a promotional video entitled, "Blood Circulation: The Story of Where Your Blood Goes From Here," detailing the story of how your blood donation will help others in need. After the video, the student will be able to share their donation and experience on facebook and become part of a special group.
Austria’s TirolBerg presents the ultimate VIP hospitality and networking destination for sports stars, media, corporate guests and Tirolean fans. To promote the attraction at this year’s Alpine Skiing World Championships 2011 in Garmisch Partenkirchen, Germany, the Tirol Tourist Board distributed invitations in a glossy, new format designed by Burgopak.
The Tirol has hosted the TirolBerg for the past ten years, maintaining its exclusive presence and asserting itself within highly competitive global travel industry. Emulating the luxury that goes with VIP treatment, the new winter 2011 TirolBerg invitation pack applied Burgopak’s patented slider mechanism to present to recipients the very best in design and presentation skills.
A dynamic and versatile format, the slider design provided the Tirol Tourist Board with six panels to use for brand communication. As well as holding the TirolBerg invitation, various parts of the pack were used to illustrate additional information on the event and guide recipients online to register for entry to the attraction.
Mark Hassan-Ali, new business manager at Burgopak says: “The slider pack design was a perfect fit for the TirolBerg invitations – not only did it allow a detailed message to be sent out, but it also helped to increase brand identity and make the attraction appear more edgy and exclusive.”
Graphics were supplied by the Tirol Tourist Board, using Austria’s official colours of red, white and black. Burgopak, a leading packaging design company based in London, completed both the pack’s structural design and production. The invitations were distributed to guests and partners of Tirol Werbung, including Tirol’s partner destinations St. Anton am Arlberg, Ischgl, Sölden, Kitzbühel and the Seefeld Arena. For more information on Burgopak, visit http://www.burgopak.com.
Held in an 500 square metre marquee, the 2011 TirolBerg has an entirely new design, with room for 300 visitors. For the first time ever this year, an additional fan area filled with Tirolean specialties and "Gemütlichkeit". It has been installed in front of the TirolBerg, allowing extra fans to experience the Skiing World Championships at the gateway to the Tirol.
Nottingham packaging design consultancy We Are Pure has completed work on a packaging redesign for the own-brand ice cream offering of DVD rental giant Blockbuster.
The company has spent six weeks on the project, with the finished design set to be rolled out to stores across the country in April.
We Are Pure has a longstanding working relationship with Blockbuster, having designed packaging for the company’s entire own-brand confectionary range, including popcorn, crisps and sweets.
The company created the original design for Blockbuster’s ice cream two years ago and was asked to create a new look as Blockbuster prepared to increase the range and switch packaging from plastic tubs to cardboard drums.
The new design features an iconic movie clapperboard surrounded by key ingredients from each of the range’s six flavours – Chocolate Brownie, Rocky Road, Strawberry Cheesecake, Millionaires Shortcake, Cookie Dough and Caramel Crunch. Each of the six drums also has an individual colour scheme to match the varying flavours.
Commenting on the project, David Rogers, owner and creative partner of We Are Pure, said:
“Blockbuster is one of our key clients and we’re proud to play such an important and ongoing role in the development of the business.
“The home entertainment market is growing and the success of the entire confectionary range is testament to this. Packaging design inevitably plays an important part and it’s a pleasure to work alongside Blockbuster to create a striking and effective brand identity for its confectionary offering.”
Zodiac is based on the circular, symbolic chart of the zodiac symbols. The product offers a unique multi-purpose option for consumers to use. Options include birthday gifts, wedding presents as well as appealing to wine lovers and zodiac enthusiasts alike.
Coming from a science background, Nathan (the roaster behind Brothers Coffee Roasters) has approached roasting coffee with the same methodical reasoning as science. Using this as inspiration, the marque created for Brothers takes reference from the periodic table while the full logotype is inspired from the process of roasting the coffee. A whole range of 12 blends are in production, all featuring a different coloured circle on the packaging to appropriately represent the blend.
The reopening of the Vidago Palace hotel, near Oporto, was a great excuse to reposition and redesign the Vidago water; a naturally sparkling water whose source is located within the premises of the hotel. With the objective of communicating naturality, elegance, and well being as well as aligning the product with the hotel, both the label and the volume were redesigned. A distinctive silhouette enriched with the engraving 'VP' that takes us back to the origins of the water, and a minimalist black and silver label sums up to create a water that when consumed, becomes an indirect way of experiencing the Vidago Palace Hotel.
Al Fresco is a gelato and bistro establishment. Hand crafted ice cream and detailed attention in your food preparation from pizzas elaborated in a wood oven to paninis and sandwiches with the finest ingredients. High quality products at affordable prices in a kind and family oriented place.
Our work consisted in interpreting the company business plan, transmitting the message of a committed to deliver excellent quality foods brand maintaining affordable prices. To communicate the established values, a hand-crafted illustration language was developed. This language was based on light laid traces achieving value accentuation on the kindness of the brand. The aesthetic counterpoint of elegant tones, sepia and golden colors was manipulated to help and allow the quality inherent to the foods to stand out.
It was very important to allow the brand to have a sufficiently elastic language to expand it to other areas. Even though the restaurant has not been open for a long time, it has become a reference for other gelato establishments around the city.
The task:
Our client Sesto Senso was entering the market with a new product for the Russian consumer: coffee pods for coffee machines ESE standard (Easy Serving Espresso). Our task was to make the main advantages of this product:
1. coffee cooking becomes really easy and peasant with ESE compact and silent coffee machines
2. you always get coffee full of taste and aroma as it preserves all its qualities in the inert atmosphere since grounding until cooking
There are 6 different tastes within the product line. Pods are packed by 18 pieces per one box.
Agency's approach:
"With Sesto Senso you feel like a client of an Italian restaurant" - the key thesis that inspired the design process. We introduce 6 brand karakters, different for each of 6 coffee tastes. They are vivid Italian waiters, each having his own appearance, mood and name. Each character's name reveals his own personality depending on the taste: Dolce Lucia (Irish Cream), Fortunato Antonio (Espresso Classic), Felice Simona (Chocolate coffee), Allegro Giovanni (Ethiopia), Grazioso Maurizio (Natural Espresso), Simpatico Marco (coffee lungo). Pack within line are differentiated by bright background colours.
The new design combines the entire range of tea in two main groups - black and green teas. We have adjusted the "legend" of tea, using 1793 as a temporary marker. Using new historical segment enabled us to build an entire identity for on the decorative elements and colors characteristic of the Imperial Porcelain Factory in Russia, France and England, late 18 th century. Thus, we are able to pass the refinement of the product through the trappings, without the use of the sovereign character or other attributes defined the imperial household. It also allowed greater use of texts for the "stories" of tea. Color coding and font Gill Sans remain present in the package design.
Corretje Comunicació Grafica won the gold award in the pentawards 2010 edition developing this three different models of packaging for Les Tropeziennes waters.
Working in conjunction with beverages manufacturer Frucor Australia, The Saltmine were asked to give the current Angostura ready-to-drink (RTD) range a much needed facelift for the Australian market. The challenge was to bring to life the Angostura brand archetype that had been identified through research and then redesign the range to become more distinctive. “The old design didn’t play on the heritage of the iconic Angostura Bitters bottle that can be found in bars around the world, so this is something that we felt needed to be addressed. Angostura has so much heritage surrounding the brand it became an obvious direction when we initially presented our concepts” said Kath McLachlan, Creative Director.
Staying true to the original bottle The Saltmine adopted a very typographic treatment, which included hand drawn typography for the ‘Lemon, Lime & Bitters’. To give the product more authenticity it features the signature of Angostura creator Dr J.G.B. Siegert, as well as the original Angostura bottle on the neck. The result is a sophisticated, adult-looking soft drink – the perfect non-alcoholic drink for a summer barbeque.
The design was also taken onto a ‘Light’ variant, a 300mL slimline can, 4 packs and cartons.
The new bottle is currently being sold in cafés, supermarkets, petrol and convenience stores and general route throughout Australia.
Caelum is a small winery in Agrelo, Mendoza. They make very special wines. The owners are passionated about the sky. The name of the winery cameos from Caelum constellation. Why not make a wine label that represent the best of their production? So we make a serie of cosmic labels for these "galactic wines".
What is there not to love about pudding? Comforting and warming and absolutely crammed with calories – the perfect night in. Our brief was to connect the rich, luscious nature of the product to the consumer looking for relaxed indulgence and a lovely big pot of pleasure.
Spanish White Guerrilla is a collection of “revolutionary” wines created by Vintae. For the first time ever, the nine white grape varieties which enjoy the greatest international prestige have been cultivated in La Rioja. Nine entertaining warriors, inspired by the origin of the grape which each represents, bring this unusual collection to life.
This is my second "new sub brand" concept to add to my graduate portfolio, i decided to go with fashion and i thought of making a premium product for Hugo Boss, i saw the Hugo Boss Orange range it kind of looked fun but yet serious at the same time, so i thought why not make a new sub brand/range that is serious and real straight edged, one that is the best of the best from Hugo Boss and costs the part too. So from there on Hugo Boss Platinum was born, initially i designed a sophisticated logo that would be the basis for all design queues throughout the range. I also decided to keep an iconic feature from the original bottle which was the the strap and the cap. Alongside the male and female bottles i designed the packaging that it would come in, instead of going for a card board box material it would be made from a black plastic body and would be really glossy and reflective.
A new premium selection of ice teas with an Asian appearance was created for the Swiss market. The design also includes the naming as well as brand and packaging design. The ice tea is available in various flavours, which are highlighted by a packaging illustration visualising the respective fruit and matching colouring.
The rebranding and repackaging of Auto Zone encapsoles an exhilarating
experience with expressions of simplicity and professionalism. The concept of health
and nutrition; will translate and establish Auto Zone as the number one accessible
choice in mobile maintenance.
The six key attributes based around the rebranding and repackaging were:
simple, professional, inviting, accessible, established, mobile
Task: To redesign Gallo to restore the brand's position as the undisputed leader in Portuguese olive oil.
Scope: Brand identity, graphic and structural design.
As part of the Coca-Cola Co., Far Coast offers a premium selection freshly brewed coffees, teas and cocoas. Stores opened in Atlanta, Oslo, Singapore and Toronto. We designed the visual language and identity system for the new brand and its 17 blends. Additionally, we designed packaging, collateral, marketing materials and website.
Roots Remedies is an herbal medicine company. Seattle, Washington's YaM Brand was contracted before the launch of it's first line of energy, sleep, and immune tonics to design their identity – including its logo, packaging, Web site, and collateral. YaM Brand has recently designed a Stress Tonic label to add to the series. To convey that the product is locally-grown and the company is environmentally-responsible were considered in every aspect of the design.
Input: Åbro Bryggeri, one of the most modern family breweries in Europe, wanted a brand new design concept for a brand new mixed drink named Glow. They were hoping for love from young women and respect from young men (above legal age for drinking of course).
Output: The design for Glow is modern and colourful, clearly flirting with the fashion pack among the target group.
Outcome: The launch was started off in the cross-border markets in the Nordic countries.
International Design Consultancy P&W has designed a range of standard plus cakes for Tesco. Inspired by trendy cake shop chalkboards these packs have hand drawn illustrations, which make each pack unique and giving a handmade boutique cake shop feel!
The design emphasizes the use of quality ingredients, hand decoration and personality of the products through ingredients based illustration. The packs speak to the consumer with the friendly approach of “I’ve got my eye on… or I’ll have a slice of”. With a 14 strong pack range from Red Velvet Cupcakes, Chocolate Whoopie Pies, Chunky Monkey Loaf Cake and Toffee Popcorn Triple Layer Cakes this range really stands out on the shelf and has a point of difference from the standard Tesco ranges.
“We are very proud of the new Tesco Standard Plus Cake range. To come up with an engaging and elegant solution that not only stands out at the fixture but also uses the whole of the pack to communicate the quality of ingredients and personality of the product, is testament to the insight and ability of our design team.”
The Formula One™ 2010 Global Broadcast Report has been packaged by Burgopak in a sleek slider pack. Published digitally on CD, the report is distributed annually to Formula One™ teams, global partners and broadcasters.
Formula One Management, who control the media distribution and promotion of Formula One™ content, needed a slick presentation solution that would align with and communicate the power and integrity of the Formula One™ brand.
Showcasing premium print and production quality, Burgopak’s packaging design presents the Formula One™ 2010 Global Broadcast Report in a unique format that highlights the dedication of Formula One Management to providing the highest quality of report to their global associates.
In a simple and elegant manner, the Formula One™ branded CD slides out from the left of the pack as the opening tab is pulled from the right. Utilising Burgopak’s patented sliding mechanism, the design features silver hot press foil detail on the front cover.
Sarah O’Dwyer, senior account manager at Burgopak says: “A smart and considered design, the graphics further work well to enhance Burgopak’s slider format by using the extending motion to reveal a cropped to full image of Formula One™ racing cars.”
Of the project, a spokesman from Formula One Management says: “It was a pleasure to work with Burgopak once again on our Global Broadcast Report. Having worked with them for a number of years we appreciate that their attention to detail and quality of product match our aims of providing a top class report suitable for distribution to our global partners and broadcasters.”
This is the fourth consecutive year that Formula One Management has worked with Burgopak, collaborating on a range of structural design projects that since 2007. From initial design concept through production, Burgopak designed the official Formula One™ pit pass holders for the 2010 F1 Grand Prix season, as well as the Formula One™ Global Broadcast Reports in 2007, 2008, 2009 and 2010.
The design of "Golden Moscow" bottle and label embody modern night life of Moscow. Refractions of lateral faces reflect modern architecture of Moscow building which is Moscow-city for today . The label, and also the creative concept of vodka (Modern Moscow Vodka) unite in itself an image of stylish life, night clubs and fashionable parties of Moscow. Vodka Golden Moscow - for modern active townsmen. The basic channel of advancement.
