Nutella Esperienza Italia 150

Designed by ARC'S, Italy.

What is the nutshell of Italian excellence? And how the beloved Nutella can celebrate it, together with millions of Italian families? This has been the starting point for the design of the limited edition of Nutella “Esperienza Italia 150”.

ARC’S has interpreted the project in four themes: Arts (music, poetry, cinema), Design, Landscapes & Architecture, Historical topics. The result is a fresh and joyful dialogue between Federico Fellini and the matchless Moka for coffee, Rome and Venice, Garibaldi riding a Vespa!

Words and design mix together, words become design and they beat a syncopate rhythm. For example, the “Landscapes & Architecture” theme in English would sound something like “The train makes us run quickly: from the Alps to Sicily joints Rome the immortal with Pisa and its Tower and Venice laying on the water!”

The soul of Nutella, which is usually represented by its limited edition, becomes one unique thing with this Anniversary and ideally embraces all Italians, from the South to the North, as a sole big family.

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Alberta Premium 30 Year Old

Designed by Strano and Pettigrew Design Associates, Canada.

The carton packaging, printed on a silver foil substrate, features embossed branding, debossed wheat sheaf with black foil overlay and a dramatic, black ink, wheat field landscape image which allows the silver substrate to show through. The orange band at the top of the carton is carried through to the interior of the carton.

The iconic bottle shape was retained—the label features silver foil and black foil overlays, a neck wrap was added as was a strip stamp with some of the key attributes.

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Belmondo Skincare

Designed by David Arias, Canada.

Belmondo is Italian for “beautiful world.” Created by Daniela Belmondo, a local esthetician who believes that beautiful skin comes from products derived from the earth’s pure and restorative ingredients. Belmondo organic skin care is designed around the daily rituals of caring for yourself. Hand-crafted and formulated in small batches locally, Belmondo products are carefully formulated with the desire to share the incredible natural properties of olive oil, sourced from Italy. In the same way Belmondo took such care in putting together the ingredients of their products, they also wanted to demonstrate the same care for the labeling of their products. Working closely with Daniela, a custom hand-rendered type treatment was created to reflect the hand-crafted nature of the products.

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Jeds Coffee Co.

Designed by Shine Limited, New Zealand.

The mainstream coffee segment in New Zealand had the potential to be stimulated by an exciting new product that did not confine itself to the old category norms.

The opportunity was to demystify the Roast and Ground category by removing the coffee jargon, be more open and informative to the consumer. Jed’s Coffee Co. stands for Just Great Coffee.

Easy to follow design points you to plunger/filter or beans and takes you through the 3 easy steps in strength – mild, medium and strong.
With a clean, modern look, Jed’s is designed to ping out on shelf in a heavily cluttered market.

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The Zoo (Student Work)

Designed by Wendy Shapiro, senior at the Savannah College of Art and Design in Savannah, GA. Illustration drawings by SCAD graduate Mike Labelle.

"The Zoo" originated in a Package Design class at SCAD Savannah. The assignment was to create an original branded set. I chose to do a line of packaging for a high-premium, theoretical baby boutique called THE ZOO. The reason I chose to do this is because there are not many baby lines currently on the market that are unique when it comes to branding and packaging. There is a coding system to the animals. Monkeys are for boys' apparel, elephants are for girls', and giraffes
are for accessories.

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AAA Dream Musuem

Designed by Studiowill, Hong Kong.

In collaboration with Asia Art Archive and milkxhake, we did a series of handmade book collection for the Dream Museum community project. In 2008, AAA asked the public to consider and describe their ideal museum through the enthusiastically received community project, What is your dream museum? This year, AAA calls on the community to build a collection for the dream museum by sending in an object or uploading an image on the web, and we put the selected submissions in the book collection.

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Bubble Up (Student Work)

Designed by Jessie C. Chou, Taiwan.

This is the project I've been working on as a college student. The idea originally stemmed from the problem that occurred to me when trying to finish pearl milk tea.

I found that the last 5% pearl is often stuck between or beneath the ice cubes and is therefore hard to be eaten by a straw.
The hemisphere on the bottom of the cup is to separate the last 5% of pearl from the ice cubes.

All we need to do is make a little shake-up, and the pearl will be pushed to the bottom. This way, we can easily reach the straw to the remaining pearls!

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Amon Tobin (Student Work)

Designed by Mr. Panurge, France.

This is a student work. The brief was to choose an artist and to create a 5 cd's collector, including a booklet (8 pages required for the brief but I wanted to go further so i did 24 pages at the moment).

This is a work in progress, booklet isn't completed, and I wanted to do a flipbook included in the box set and a poster that should be send to the buyers.

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Pictogram Wine (Student Work)

Designed by Sascha Elmers, Germany.

A series of wine bottles that use simple pictographs to illustrate the relationship between the wine and the food with which it should be paired. The definitive pictographs also act to substitute the lengthy descriptions often printed on wine labels, thereby making the bottles visually appealing and minimal. On the shelf amongst other wine they stand out, and are easily read by the customer, so they’re quickly able to determine which wine they should choose with their meal.

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Galåvolden Gård

Designed by Form Til Fjells, Norway.

Galavolden Gård – a farm in the beautiful mountain town of Røros, Norway producing exiting and surprising variations on traditional recipes using self produced and other local ingredients.

The design is a continuation of this concept –taking traditional Norwegian ceramic and textile patterns and giving them a little humoristic nudge.

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Cidriya Premium Cider

Designed by Dov Kroll, Israel.

The clear but sharp detailed design for this cider reflects the core of this product: the product itself. Made from 100% pink lady apples grown in the high mountains of Northern Israel, the design accents the product, hinting details of the delicate and precise process of creating this premium, crisp cider.

The Hebrew typography and metallic foils create a visually stimulating product while not taking focus off of the product itself.

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Joann Fabric + Crafts (Student Work)

Designed by Brigid Eduarte, a graduate of the Chicago Portfolio School, United States.

The identity is designed to create a flexible, updated, and lasting look. The head of a pin is used to typographically hold together the logo, as well as, serve as an accent color. The color of the head of the pin is easily changeable to fit with different backgrounds. Bags, tags, and coupon books highlight Joann’s diverse inventory of fabrics and materials.

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Motorola Eco Package (Student Work)

Designed by Herald Ureña at Motorola Sponsored Junior Studio - College for Creative Studies, United States.

The concept is that the packaging comes with a a phone and a charger. The charger is a flexible solar cell piece that holds the phone in place while in the package - thus the packaging no longer needs an inner skeleton which means less material. Also one thing that is noticeable about this packaging is that it is kept for the time that you use your phone, once you want to get rid of your phone you can get the packaging, turn it inside out, and use it as prepaid return mail. This eliminates the problem of e-waste that we face in our current consumer system. The phone will be sent to a designated recycling center and the costumer will feel good about doing the right thing in a easy way.

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Noir (Concept)

Designed by Oscar Guerrero, Colombia.

Personal project for a coffee liqueur.
The design was inspired by the film noir, which tries to convey the sensuality and mystery of this film, which are characteristic of this drink. The design expresses the above by a semi-abstract image in light and shade and a simple application of typography.

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Blasted Church Vineyards

Designed by Brandever. Art Direction by Bernie Hadley-Beauregard, Laurie Millotte.
Illustration by Chris Sickels at Red Nose Studio. Photography by Laurie Millotte.

In 2002, the new owners of Prpich Hills Winery had a problem.

Their name.

Brandever advised that the winery needed a beacon of a name.

Something that would break away from traditional wine naming protocol.

A name that would resonate throughout the entire Okanagan Valley, and beyond.

We recommended “Blasted Church”.

And created a series of unique labels that told the true story of a mining era church that had been dismantled with the help of four dynamite sticks, and then moved to Okanagan Falls in the 1930’s.

Once launched, Wine Cognoscenti, Jurgen Gothe wrote:

"And when you do see your first bottle, you’ll probably gasp like everybody else does. This is a BC wine label? But it’s so … outrageous, colourful, cartoony, off-the-wall, and – this is the clincher – nothing at all like a BC wine label.”

Brandever has advised Blasted Church on strategic branding initiatives since inception. Including public relations, signature events like the “Midnight Service” and “Believe in Cheeses”, retail experience, and advertising & promotions.

Today, Blasted Church has grown over tenfold in sales, has become one of the most recognized, and admired wineries in Canada, and is proudly served by the best restaurants and wine merchants across the country.

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Dirty Apron Foods

Designed by Glasfurd & Walker, Canada.

The Dirty Apron Cooking School in Vancouver recently launched a new line of spices, blends, salts and olive oil.

Glasfurd & Walker were commissioned to design a clean, type driven identity and packaging design for the range - including gift packs with a flexible, modular structure to allow for various product combinations.

The labels feature a die-cut logo which gives the packaging a distinct shelf presence - allowing the diverse and vibrant colours in the range of spices to be showcased.

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Here! Sod Air Asia

Designed by Prompt Design, Thailand.

From fresh idea of Here! Sod brand, introducing T-Shirt that makes fame from different angles by adding product value from its packaging which bring new wave of excitement to both fashion society and packaging design society.

This fresh idea of Here! Sod T-Shirt had won Gold Award from Pentawards and also capture Air Asia interest from this brand new design from Here! Sod. Thus, Here! Sod has great opportunity to fly with Air Asia by Air Asia aircraft-like T-Shirt which its surprisingly red wings packaging that actually is a cloth hanger makes outstanding identity to Air Asia.

View Prompt Design's award winning Here! Sod T-shirt Design

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Kalinka (Repackaged)

Designed by StudioIN, Russia.

StudioIN design studio redesigned the appearance of the Kalinka vodka, a brand of the Yat Vodka Association.

The previous appearance of the product did not have much individuality which was the reason why the company decided to have it completely redesigned.

The concept of the originally shaped bottle was inspired by the image of a Russian girl wearing a folk costume. The unique frost-like pattern on the glass reminds one of Russian folk art. The original solution of the development of the series became a stylization using colors characteristic of such folk arts as Gzhel and Khokhloma.

The principal purpose of the new design is the strengthening the position of the product and achieving its modern appearance, leaving its recognizability intact. The new image of the Kalinka vodka is bright and very memorable.

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Maxon The Sailor

Designed by Misha Mladenovic, Serbia.

Maxon The Sailor is a new brand of Serbian company Bonita.The activity of this company is manufacturing and packaging of organic food.

Potato chips, a new product. Bonita takes care of human health and therefore produce chips without trans fats and added sea salt.

For starters produced chips with three flavors: Basic Classic, Lemon and Pizza.

It will appear on the market middle of 2011.

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Chief's Energizing Face Wash

Energizing facial wash that wakes you up in the morning with a clean layout with a touch of vintage designed by Tim Boelaars, Netherlands.

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Wyborowa Vodka (Student Work)

Designed by Kevin Leung, a graduate from RMIT Communication Design, Australia.

Rebranding of Wyborowa, a famous polish vodka. Project includes creating a new bottle design, packaging, and collateral materials to help promote and establish the new brand.

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Fox’s Ambers

Designed by BrandOpus, United Kingdom.

BrandOpus has designed the packaging for Fox’s latest product innovation to hit the shelves in March.  Ambers are designed to bridge the gap between staple and luxury biscuit ranges by offering everyday indulgence to the nation.

The biscuit comes in three variants Ambers, Ambers Caramel and Ambers Praline, all individually authentic, yet sensationally tasty.  The design heroes the biscuit, reflected in the colourway of the pack and scattering of crumbs across the descriptors.  Even the name Ambers is derived from the golden crunchiness of the biscuit.

Ambers have a taste that focus groups have found difficult to pinpoint, and in this spirit the pack boasts of Ambers’ secret recipe.  Whilst the innovation and excitement behind Ambers is illustrated by the sunbeams and starbursts in the design.

Ambers are positioned as the definitive biscuit in the Fox’s portfolio, and this is emphasised by the strong use of the Fox’s identity harlequin effect BrandOpus previously created.

Paul Taylor, creative director of BrandOpus, says:  “Ambers fill the gap in the marketplace for a biscuit that offers consumers everyday indulgence.  We designed a bold vibrant pack to represent the happy, golden personality of Ambers, and epitomising the imaginative approach Fox’s takes in producing ‘A better class of naughtiness’.”

Rachel Moffat, Fox’s Brands sector director comments: “We are really pleased with the Ambers design; it successfully answers our brief to create something that delivers a little pleasure and indulgence everyday. The design captures the excitement and delicious golden taste of the biscuit and will be distinctive on shelf.”

Ambers builds on the longstanding and award winning partnership between BrandOpus and Fox’s.  BrandOpus previously designed the identity and brand architecture across the entire portfolio, and recently won a DBA Design Effectiveness award for the redesign of Rocky.

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Pure Dairy Free

Designed by Family (and friends), United Kingdom.

Family and Friends have completed a major refresh for Pure, the premium dairy free alternative to butter. Pure contains no hydrogenated oils, artificial additives, GM ingredients or gluten and it has 70% less fat than butter.

But awareness of Pure as an everyday and tasty alternative to butter was found to be very low outside of the dairy intolerant market, so brand owners Kerry Foods commissioned Family and Friends to develop new branding.

Pure wanted to remind the broader health conscious consumer base that dairy free leaves you feeling lighter and brighter and is not just for people with allergies or dietary problems.

The brand is now more clearly called Pure Dairy Free, with an impactful, modern looking logo highlighting this product difference and creating a more specific recall.

The new packaging has a cleaner, whiter look that better reflects Pure’s qualities; a tasty spread that is also highly versatile for baking and cooking or adding a touch of extra flavour to dishes.

Alex Durbridge, creative partner at F&F says “Communicating purity and enjoyment was key”. “Each product variant carries a different mouth watering serving suggestion, emphasising taste and culinary use to customers when confronted with the pack on shelf”

Qual and quant research results confirmed that both users and non users much preferred the new look, which will launch into stores by mid March, supported by press advertising.

Inner labels, brand tone of voice and style guides for other communications are also being developed by the agency.

Food photography by Howard Shooter.

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Tate’s Root Beer (Student Work)

Designed by Brigid Eduarte, a graduate of the Chicago Portfolio School, United States.

The look and feel for this packaging is inspired from the qualities of root beer. Bottle caps, fizz, foam, and round bubbly type was used to make this connection. The story behind Tate, can be found written on the side of each six pack and reads:

Hi. I'm Tate. I'm a self-professed root beer snob. My obsession with all things root beer started as a child and so many of my fondest memories involve root beer. Along with my enthusiasm for root beer, I enjoy collecting old comics and love anything wrapped in bacon. My passion went from searching for the finest root beers, then learning the craft behind making root beer, and ultimately creating my own classic root beer. I have crafted a root beer made from the finest, all natural ingredients. Since root beer seems to conjure feelings of nostalgia, as it has with me so many times before, my root beer is sure to be the drink that suits the moment.

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Jelly Gods (Student Work)

Design by Mika Kañive, Spain.

When I was taking a workshop at the Master of Packaging Design (ELISAVA, Barcelona), our tutor David Espluga gave to us a fictitious brief. Our client was "The Religion Faith" which needed a product and it's pack to renovate FAITH in young people. Well when I knew it was for young people I thought in candy. Inspired on an illustration I found on the internet, it came to me an idea to create these jelly gods. With 3 flavors (pineapple, strawberry and green apple) these jelly gods became in something fun and delicious.

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Monor Diary

Designed by Vitrina Advertising, Romania.

The brief's goal was to relaunch two products from the company’s portfolio, cocoa milk and vanilla milk, in a new packaging container: the PET bottle.

This clean and appealing design aims to deliver higher visibility in order for the product to stand out on the shelf. The innovation consisted in having the whole bottle "sleeved", a detail that personalized the product in comparison to other packaging options and helped creating a unique look. It’s been said that “yummy” came to mind when discovering these products.

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Dragon NaturallySpeaking (Repackaged)

Designed by Murray Brand Communications, United States.

Murray Brand Communications redesigned the retail packaging system for Nuance Communications. Dragon Naturally Speaking voice recognition software to create a stronger cross-platform tie-in with the brand's smart phone apps. The new design stages the flame logo so that it serves as an iconic symbol of the brand and creates a consistent image wherever consumers may encounter Dragon products. A color palette ranging from formal to more approachable is employed to differentiate the professional series from Dragon's home applications.

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Schilling Bauers Wine

Austrian red wine designed by Gerlinde Gruber, Austria.

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Ren (Student Work)

Group project by the second year graphic design students at Westerdals School of Communication in Oslo Norway. Group consists of Madeleine Skjelland Eriksen, Martine Bongard and Silje Nyløkken.

Package design for fictional, organic muesli and muesli bars, aimed at conscious and successful women, occupied with health and wellness.

All materials are from recyclable sources, the packaging itself is identical on every product, but color-labeled to categorize each separate taste. The transparent quality is to keep focus on the product itself, rather than actually hiding it from the consumers.

Furthermore, there is added a zip-lock, in order to preserve the quality of the product, as well as to enhance usability and functionality.

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Chatsworth House

Designed by We Are Pure, United Kingdom.

WE ARE PURE CREATES PACKAGING HISTORY FOR CHATSWORTH HOUSE

Derbyshire’s Chatsworth House has launched two new gift ranges with the help of We are Pure, the Nottingham packaging design consultancy.

The team at We Are Pure worked with the stately home, residence of the Duke and Duchess of Devonshire, to produce packaging designs for the two new ranges – one aimed at gardeners and the other at the home interiors market.

The gardener’s gift collection features a selection of cosmetics, including nourishing hand cream and a hand and nail scrub, while the interiors range includes items such as a neroli and white jasmine scented candle, room fragrance and luxury scented drawer liners. Both lines are being introduced to Chatsworth’s on-site gift shops.

We Are Pure spent almost five months on the brief, using Chatsworth’s grounds and interiors to inspire the final concepts.

The final designs for the gardener’s range, delve into the history of the gardens, with each of the aluminium containers featuring a description of one of the estates famous views or background information on one of the key horticultural features.

Designs for the completed interiors collection are based on key items of furniture in the house and include patterns from some of the wallpaper used in the rooms. The multi-side images on each of the cardboard packs results in a mirrored effect when positioned next to another box, creating an image of a complete piece of furniture when the packs are merchandised together on the shelf.

Commenting on the project, David Rogers, owner and creative partner of We Are Pure, said:

“For us, it was about creating a design that meant visitors could take home a little piece of Chatsworth House. Lots of own brand offerings have very basic packaging design and consist of little more than a logo, but we wanted this concept to have real impact.

“People visit Chatsworth to learn about the history and heritage, which is why we decided to include it in the packaging design and produce something bold, yet quintessentially English.

“By taking this approach, it makes it more significant than the average impulse or gift purchase and inspires the consumer to return to Chatsworth time and again to discover what else it has to offer.”

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Villars (Student Work)

Designed by Pauline Dupraz, a 3rd year student in a school of multimedia designer in
Switzerland.

It was a fictive work for the chocolate factory "villars". We had to create a luxury packaging for their new store in Paris. It's a simple idea to discover his chocolates with originality.

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The Gift of Life (Student Work)

Designed by Stephanie Kuga, United States.

Less than 30% of Americans are registered organ donors. These boxes would be given to potential donors to encourage them to give “the gift of life.” Current organ donation statistics, messages from patients on the waiting list, and a symbolic donor sticker behind the stuffed organs inform the new donor of the impact their decision will have on the lives of others.

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Kid Friendly First Aid (Student Work)

Designed by Brigid Eduarte, a graduate of the Chicago Portfolio School, United States.

First aid packaging aimed to parents with young children. Since cleaning up kids from a bad fall or the like can be scary for children, this packaging is designed with the kid in mind by creating a less intimidating look to first aid. The colors are bright, the graphics are hand drawn, the language used is friendly, and the typography is round and almost like a child's handwriting.

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Venturi Schulze Vineyards

Designed by Hired Guns Creative, Canada.

For those well-versed in the local wines of British Columbia, and specifically Vancouver Island, the name Venturi Schulze is known for achieving excellence through natural processes. One of the oldest vineyards on Vancouver Island, they have been working diligently since 1988 to produce pure products: no pesticides, no herbicides, and no compromise in the vineyard or winery. Venturi Schulze had long relied on strong word of mouth and a dedicated local following to sell their fine wines. But they began to desire a brand and packaging that matched the sophistication of their wines.

Hired Guns Creative began the process by creating a new brand for the winery. The name of the winery had always been slightly problematic because of spelling and pronunciation challenges. However, after conducting some market research, it was decided that the name had significant mind share in their target market and renaming the winery would be detrimental. With that in mind, the focus became the refining of the Venturi Schulze name into the VS identity.

The design of their wine bottles needed to convey that their wines were something special; a typical wine label just wouldn't do. The bottles had to be interesting, eye-catching (to pop off a wine shop shelf), and needed to appeal to their target market (people aged 40+). They had to evoke the quality of the wines and the earthy, organic processes used by the winemakers. The bottles couldn't be about design trends, gimmicks, or humour - they needed to be classy and timeless.

A silk-screened bottle concept was created with a design that matches the quality of the wines and works with each of the 10-15 types of wine that they release each year. The new release of wines are in stores now and a new website and print materials are currently in the works.

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Meyer Organic Muesli (Student Work)

Group project at Westerdals School of Communication. Group consisted of Martin Gaard, Preben Helliesen Aune and Iver Ottesen, Norway.

The assignement was to make make a packaging for "Møllerens" new line of (fictional) muesli, called "REN" (pure, clean). We decided to change the name REN, because it gave associations to cleaning products or water. So we just called it "Økologisk Müsli" (Organic Muesli).

The main target group were females who were living in the city, 25+. They care about being healty and keeping the earth clean. They are also focused on their career and have a good job.

The product was supposed to be organic, so it was important that the packaging showed that it was made of eco friendly material. The package is made of 100% recycled materials.

Our goal was to make a muesli packaging that no one had ever seen before. Then we thought why not make a sexy muesli packaging.

Illustrations by Iver Ottesen

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Starbucks Repackaged

Designed by Lippincott, United States.

From the start, we wanted to recognize and honor the important equities of the iconic Starbucks logo. So we broke down the four main parts of the mark — color, shape, typeface and the Siren. After hundreds of explorations, we found the answer in simplicity. Removing the words from the mark, bringing in the green, and taking the Siren out of her ring. For forty years she’s represented coffee, and now she is the star.

The details came next. The 20-year old logo was built in the early days of AutoTrace and it showed — points everywhere. We improved composition, brought in more sophisticated stroke width and spacing and a smoother line flow. When it came to her — the Siren — we enhanced her form in subtle ways, smoothing her hair, refining her facial features, weighting the scales on her tail to bring the focus to her face. We enlisted the branding firm of Lippincott to help with these refinements, and give us a better global perspective on the entire identity system.

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Philips Mo'do (Concept)

Designed by Jo Van Grinderbeek, Belgium.

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Chī (Student Work)

Designed by Richard Macvicar, United Kingdom.

Takeaway meal packaging for two

The brief was to design a new concept for packaging the ‘oriental takeaway meal for two’. The pack itself must be functional, using shape and form effectively to contain the contents securely, without any leakage or contamination. I had to use carton board as the main material. Using the board imaginatively, but economically, to provide a pack that not only contains the food products but also allows the option of separating or presenting items within the pack in an unusual way. The main thing was ensuring maximum visual impact in-store and encourage customer purchase.

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McCain

Designed by BrandOpus, United Kingdom.

BrandOpus has undertaken a major overhaul of the UK’s number one chip brand, McCain across the entire portfolio. First and foremost the redesign delivers a master-brand approach for McCain, and subsequently BrandOpus have created a clear brand architecture by overhauling the ranging strategy and simplifying the portfolio.

With the strict instruction not to change the logo, BrandOpus faced the challenge of building stronger personality for the McCain identity, taking it beyond it's role as a manufacturer’s endorsement.

BrandOpus changed the visual perception of the brand by creating a rural landscape within which the McCain logo expands across the pack through the sunbeams radiating from it, building a consumer perception of naturalness and warmth.

The expanded brand identity allows integration and ease of navigation across the entire product range, with each variant in the series clearly belonging to the larger McCain family. This unified and stronger identity elevates the role of the brand, encouraging shoppers to choose McCain at a brand rather than product level.

Paul Taylor, Creative Director at BrandOpus, says:  "The challenge was to retain the existing McCain logo whilst introducing warmth and meaning to the brand. Creating a rural landscape around the logo provides a context for the previously undefined 'sparkle' that is now transformed into the idea of golden sunshine. The confident approach to the identity is translated into a masterbrand approach across the entire product portfolio".

Mark Hodge, Head of Brand at McCain, says “We are thrilled with the new visual identity which BrandOpus have created; it successfully communicates a real sense of naturalness, warmth, confidence and feel good, which is exactly what the McCain brand is about.  In addition the new ranging structure really clarifies and simplifies the portfolio and ultimately provides an exciting platform to drive brand growth in the future.”

The first three lines will launch in the second week of March, with the remainder rolling out through spring. 

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The Wine Society

Designed by The Creative Method, Australia.

The Wine Society wanted to upgrade it’s labels from something that was quite generic to something that added a little more value. The Society is competing against many different wineries and it was important that the labels had good standout, reflected the quality and helped beginning to tell the WS story. The labels needed to work across 3 tiers, a value range, a mid range and a more premium high end range. There were over 30 different labels in the whole series so they needed to feel like a group but also stand alone in their tier.

One of the most telling aspects of our society is how we dress and what we wear. These labels have been designed to firstly reflect and re-enforce the idea of ‘Society’ but also create individual personality and style for each wine. The tie was chosen as the main visual link as it talked to the idea of a society or a group and a standard. A full neck tie is used for the value tier and a bow tie is used for the premium and reserve tier. Each tie has a change of colour and image for each wine.

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The Food Doctor

Designed by Pearlfisher, United Kingdom.

Pearlfisher has created a new brand identity – and redesigned the packaging across the entire range – for the UK’s leading nutrition consultancy The Food Doctor.

Co-founded in 1999 by Ian Marber, a leading nutritionist and acknowledged expert in his field, The Food Doctor is a unique concept that provides sensible advice for achieving a healthier plan for life. From the start it established itself as a visible brand in the field of healthier eating with a range of food products from seed mixes to ready meals.

The new identity needed to embrace the ‘Eat better forever’ strapline and move the brand focus from a functional product to more of a lifestyle proposition.

Pearlfisher Creative Director, Natalie Chung, explains, “We have created a memorable symbol which bonds food & health together in a wholesome, tasty icon – the apple. The apple reflects the brand journey from seed to life and provides an inspirational identity for future celebration and growth to communicate the core truth of The Food Doctor philosophy – that this is a way of life and not a fad, nor a diet.”

Natalie continues, “The language throughout is both simple and informative, empowering consumers with the knowledge they need to understand their food and truly love their bodies. The use of colour across the range builds this message by injecting the brand with a sense of continuous energy and positivity.”

Michael da Costa, Managing Director of The Food Doctor, says “We looked at what is happening in the health food aisles and the changes in consumer behaviour and had a think about how to grow the brand and communicate The Food Doctor’s key messages to shoppers. This has successfully been achieved by Pearlfisher, who have really captured the essence of the brand in terms of consumers’ priorities for health, and by our licensing partners with exciting NPD and flavourful foods that fit in with everyday lifestyle”.

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The Farm

Designed by brainCELLS, Australia.

This wine label design is inspired by a well-known surf break in the South of Western Australia. The illustration, inspired by the iconic Mambo surf wear brand is reminiscent of the 60s when every good long board surfer had a VW combi to match. The surf break is well known to residents of the Margaret River region and seemed like the perfect inspiration for a wine that would target a younger demographic. The wine, from Watershed Wines Margaret River has good standout on the shelf due to its bright colouring and individual design.

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Berloga

Designed by StudioIN, Russia.

The studio created an original shape of the bottle with a unique relief and asymmetric appearance. The illustration of wild nature showing through a haze reflects the naturalness and purity. The laconic and brutal design makes the image modern and steadfast.

The large surface of the flask is, in itself, an advertising medium. The new product has gained in shelf conspicuity and become easily recognizable among competitors’ output.

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Nativia

Designed by Misha Mladenovic, Serbia.

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Men In Black (Student Work)

Designed by Yongho Jeong, Korea.


Men In Black Blue-ray Packaging(Two Disks - Movie and Sound Track)

I tried to introduce the fun of a comic movie 'Man In Black' by unexpected visuals and functions inside of small CD jacket which is all made out of paper, and brings some practical benefits to the client - easy to ship, easy to display, and saves on budget.

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Cube Pour Homme

Designed by Mike Flache, Germany.

Designer Mike Flache has created a new flacon. Inspired by the name itself, the packaging design focuses on elegant simplicity. The minimalist form is combined with functionality. The Cube has no cap that could fall off. Just twist the object to open/close it. The sprayer button is on the top side of the flacon. The result is an angular and masculine expression–a product that has a character all of its own.

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Kings County Distillery

It feels like moonshining and microdistilleries is fast becoming the new coffee roaster or microbrewery in the USA. One of these microdestilleries is New York based Kings County Distillery. In true DIY spirit Kings County Distillery keeps it simple, from the stock bottles to the minimal labels. Less is more and I think it looks great!

via Below The Clouds

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Tui Repackaged

Designed by DesignWorks, New Zealand.

Great brands can be like crown jewels: worth a lot, but needing a polish now and again. By literally putting a quality badge on the brand, we reminded people of what made Tui great in the first place. The new innovation and beer award credibility were encapsulated in a symbol that also added new sharpness. This badge was extended into a system that at every touchpoint is uniquely Tui. On bottle it's a crest that reframes the iconic elements in a fresh new way. At AMI Stadium it’s a powerful signage system that elevates the brand. On signage and livery it’s an organised way to see Tui at its best. The net result is a brand that looks and feels sharper, doing the beer the justice it deserves.

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Peter Popple’s Popcorn

Designed by Family (and friends), United Kingdom.

Peter Popple’s Popcorn is the brainchild of entrepreneur Louise George, who spotted a gap in the market for a healthy range of snacks made with ‘Mums in mind’. Popcorn is naturally high in fibre and antioxidants, low in fat and light in texture, so ideal as a lunchbox filler or an anytime treat. The product is made with only natural flavours and ingredients and is ‘air popped’ meaning it’s cooked without using lots of greasy oil.

The launch flavours will be Cheddar Cheese, Fruit Chutney, Salt & Vinegar and Golden Syrup. Family (and friends) were approached without a pitch to help create the name, identity and packaging design, as well as trade stands and flyers for launch soon. Alex Durbridge, co founder and creative partner at F&f says “The Peter Popple ‘P’ character brings to life the world of a foody scientist who is mad about popcorn and will explain to children the amazing natural process that makes popcorn go pop”

To reflect the product’s natural feel, the packaging uses a simple and environmentally aware technique – flow wrapped transparent bags with brightly coloured labels applied front and back in sensible 20g portions. The graphic approach aims to create bold shelf standout, whilst maintaining a modern, charming and friendly tone. The phrase "It's popalicious!" has also been trademarked with the intention of building future brand recall. Peter Popple’s Popcorn is currently securing sales to delis and other up-market food stores.

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Terrakunza

Designed by Porta4 Design Studio, Chile.

Terrakunza is a gourmet cookie project that grabs the original distinctive Chilean ethnic groups’ flavors such as merken, rosa mosqueta, maqui, quinoa, oliva. A different package than those in its category shows the gastronomy innovation from its design inspired in an ensemble of sensations that evoke nature’s nobility and originality in each flavor.

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