"Let's make it! Project lets Groovisions explore an idea of making "sneaker tissue boxes" which can be used to package sneaker shoes and can act as a tissue box at the same time. It is made from 100% recyclable materials too!
In the year 2000, Chinotto Neri S.r.l, was taken over by I.B.G., the Pepsi Cola distributor in Area Nielsen 4, who relaunched the product along with the new line of sister beverages Aranciosa, Limoncedro and Gassosa.
Challenge: To increase brand awareness with an initial distribution focus on the Italian regions of Campania, Puglia, Sicily and Calabria, through a complete restyling procedure aimed at recapturing Chin8Neri’s original popularity. To work on its brand image, packaging and slogan, programme new P.O.P. communications strategies aimed at trade and HO.RE.CA channels and a promotional campaign aimed at the consumer market. To also restyle the line of sister beverages Aranciosa, Limoncedro and Gassosa.
Results: Angelini Design managed to restore anew the original brand, conserving its most distinctive elements: the crown to express its glorious origins and the number 8 to recall the eight essential essences that are part of the recipe. The use of the colour black and the serigraphic print of the logo, label and clusters associated with a vintage style design for the packaging, have given Chi8Neri a completely new look while retaining its original character and refined style. Chin8Neri is once again able to transmit its historical authority and authentic nature. Angelini Design also restyled the Aranciosa, Limoncedro and Gassosa brands using a mixture of witty and ironic quotations.
Packaging design for natural cosmetic line Greenpharma, from Botanicanutrients brand.
A simple and elegant work, where information and ornamental details determine the final outcome. Examples are the illustrations, the text in bold colors, blind embossed or the paper used (Curious Metallics, from Arjowiggings brand)
Swedish Friggs is mostly know for their health oriented products and herbal teas. They are now breaking their tradition of fruity teas (no pun intended) and releasing a line of black teas tastefully packaged by the design agency Public Speaking. The design is based round clean typography and simple symbols indicating the teas different flavors. The overall look has a retro feel and I like it.
Xinti sells flavored lemonade on dinner cruises and comes in a reusable wire basket. The bright and geometric patters serve as a center piece!
This is the packaging I’ ve made during a aiap workshop, “Design Per” in Bologna last October. We had to design mark, graphics and packaging for a type of food. I chose a type of “pasta” for broth, the “Stelline”, a paste for children. I played both with shape and graphic. The pyramid shape opens on the top and the tip can be used as sealing cap. On the four sides of the pyramid I designed with “stelline” four funny characters. Four geometric faces each with a different expression, such as “good!”, “not good!”
Alturia, from Alturia Wineries, is a white wine that focuses on native white varieties of Valencia and more representatives of the Valencia Denomination of Origin. Alturia Special White is a ‘blend’ of varieties Malvasia and Moscatel Romano Merseguera, which by its uniqueness becomes the more important.
The approach with which we designed this label for Alturia is the rediscovery of the traditional Valencian topics such as the “barracas” (traditional house buildings of the Valencian truck garden), from a contemporary point of view.
The assignment was to create two box, one for short pasta, an other for long pasta. The target audience was young people, between 17 and 25, mostly student.
The product name I found was ''i''. Not only it referred to pasta names (mostly ending by that letter) but it has cultural referents of products the target audience appreciate, as Apple line of products (Ipod, Iphones...).
The design was inspired by other products young people like, as clothing companies (like Billabong or Oakley).
Dark and pure, rich and honest, funny and crazy ... as long as it says Barú on the outside, you know you’re in for a delicious treat. Drawing inspiration from Barú’s finest fluffy, swirly and nutty chocolates and sipping from their sensational chai tea, we designed a range of packaging that put the funk back in the chocolate and the glee back in the tea.
Project publication in the ADI Design Index 2010. Choco Shock bars enable poor-sighted and blind people to recognize varieties of chocolate by touch. The aim is to transmit multi-sensuality starting with the package that contains the chocolate and bring out the visual and tactile qualities of the card so as to offer a preview of the contents, transforming the packaging of the box-container into a real extension of the product. Using Braille on packaging would make any purchase more aware.
It wouldn’t be a stretch to claim that birds are somewhat over represented on wine labels. When Voice was given the task of designing the packaging for Longview Vineyard’s sparkling wine, W.Wagtail, they recognised the importance of creating something that really stood out from the existing flock of bird themed labels.
Drawing on the audacious personality of the wine’s namesake, the Willy Wagtail, Voice modelled the label on the styling of bird watchers membership certificate from the 1940s. The ornithological subject matter was an opportunity not only to feature the local birdlife but also to feature the flora that exists around the vineyard, which hinted at the fruity and colourful flavours of the wine.
Voice dutifully handcrafted the entire certificate from scratch. To maintain the soul and structure of the original vintage certificate, Voice created the fictitious ‘Longview Sparkling Wine Society’ and its list of patrons and committee members, which cryptically referred back to those involved with the production and crafting of the sparkling wine.
Artwork for drum and base albums has long since fallen into a formula of pixel fonts and industrial design but the problem with that is the music has moved on. Our approach was to embrace the surreal moodiness of Terminus, by creating six provocative airbrushed illustrations, all cropped in the iconic die-cut window of the cover. This gave fans the opportunity to slide in their preferred cover.
The project brief was to design new packaging of Adriana Mini-Pasta for children. The main characteristics are warm colours on each and illustrations of young animals. Every pack has it's own characters and it is really fun to look at!
Context
Peeze provides top quality coffee, especially in the business to business area. They have been in existence for 130 years. Quality and sustainability throughout the whole chain is their central concern. The current packaging design does not reflect this.
Result
Quality and sustainability throughout the whole chain are illustrated by showing the proud farmer from the country of origin enjoying the final product. In one strong image the whole story is captured and justice is done to the human side of the process. Everyone within the company is very enthusiastic about the design. It also increases the pride in the company and in the Peeze brand.
Thierry Schweitzer is a peasant butcher who has based his production on a traditional process : the pigs raised on straw. At the time of industrial development, he wanted to bring renewal in the delicatessen world.
The button-logo has been created by Pretexte, a French agency. I decided to design a packaging which use this original logo, that’s why I drew the parallel with the fashion universe. Finally, the pack is presented as a shopping-bag. You can now go shopping and buy ham without being ashamed, even if you are a fashion victim.
To break the codes of delicatessen, I preferred to use only fonts rather than a ham visual. Thierry Schweitzer is searching a new public. So he had to have a very daring and original packaging to break the codes.
Value Pet Supply Co. a pet care wholesaler based in Dubai wanted to develop there own product line as an alternative to the large global brands. The assignment was to create a brand that could expand from a few initial sku's to a wide range of product offerings which went beyond the cat and dog categories, to include tropical fish, exotic birds and more. The goal was to develop a visual platform that positioned this value-priced brand as premium at a competitive price point. The assignment went to NYC based designojo. The scope of the commission included name development, a brand logo and package design.
The Black and Decker case is packaging designed to have a further use past carrying the power tool. Most users throw away their case or keep it in storage, usually in the garage. This concept is a wall mountable for various reasons. First - it allows the user to display their power tool (many craftsman see their tools as a statues symbol), second - it give organization and easy storage, third - The packaging has a continued life and becomes less wasteful. The metal rods that slide out from the side and bottom are so that the user can hang objects on them, like small tools, and oil rag, and cords.
Core Design has created an exclusive run of 200 hand-crafted jars for the launch of new extra-matured Marmite ‘XO’. A brand iconic in the UK, which has remained virtually unchanged for decades. The new flavour variant has been developed through an innovative social media campaign, creatively directed by The Core. In a unique example of consumer engagement, the brand offered its thirty biggest fans (so-called ‘super-lovers’) the chance to be inducted into a secret society, The Marmarati...
There they were given responsibility for refining the flavour, telling their story via blogs, social media sites and recruiting a wider group of members. Thanks to their work, hundreds of Lovers submitted proof of their love to www.marmarati.org in the hope of being initiated into The Marmarati’s ‘Second Circle’. One hundred and sixty made the grade.
Tasked with creating a beautiful, highly-collectable piece to reward this group for their efforts and welcome them into the society, The Core focussed on building rich vintage cues around Marmite’s key equities: black and gold. Each jar was hand-dipped in black wax and stamped with the gold crest of the Marmarati. The lids were finished with a watchstrap detail, individually signed and numbered by Lord Marmarati himself.
The resulting packs arrived with fans, selected press and buyers with an accompanying ‘taster’ jar of the finished XO product. Says Unilever’s Tom Denyard, Marketing Manager for Marmite, “The commemorative jar had to be something special – we were asking people to give up their time to submit proof of their love for the brand and the jar was their reward. It’s a testament to the quality of the design that when we ‘leaked’ images of how it would look, Twitter and Facebook exploded with conversation and entries increased threefold. Our Lovers just had to have one.”
The brief: To create an identity for a high-end Hi-Fi stereo equipment boutique with a severe, minimalist look. Design a logo and packaging for the in-house brand.
The solution: The icon within the word mark references the symbol for decibels, the measure of sound volume. High-end equipment maintains sound quality even at the highest volume. The packaging solutions showcase the products enclosed while reflecting the store’s minimalist identity.
The main idea of this project was to make an ECO-GOURMET brand for meat industry products. What we tried to represent with this labels and packs was their ecological soul but without falling at the cliche of using recycled papers or handmade typography. By using black and white farm photographs combined with the black and green graphics we got to a nice result, a strong brand that reflects what they wanted to communicate.
The tins, containing biological conserved vegetables, are perfect for today´s busy people, who want to eat healthy and organic. Most of them don´t have time to shop and cook, so the tins fit quite perfect in those timetables.
Buy a lot, storage them in the pantry, use when needed - and live healthy!
Biological tin tomatoes, chamignons and peas got produced by organic farming.
The Labels are printed on organic paper, the illustration style, done with ink and aquarelle, gives a feeling for nativeness and pureness.
L Donatellé Rose White Tea is the latest packaging concept for a line of family-owned, premium teas. For the packaging, I wanted to represent the delicate nature of tea-leaves through the subtle use of ornamentation, while also focusing of the floral aspects of the organically sourced wild roses present in this premium blend.
Vinataba is the biggest cigarette manufacturer in Vietnam. In the middle of 2010, they decided to develop a new top-class product line to compete with famous foreign cigarette brands. The briefing was given to our agency in September that year, our team worked together during two first months to create tons of package design solutions. After five rounds of presentation and three rounds focus group, this is the winner. Fortunately, it's still kept (mostly) the original look since the concept phrase. Its metallic paper up the design to the next level. The design must match these criteria: masculine and bold to demonstrate the strong but smooth taste of cigarette, and last but not least: unique.
We were hanging out on Baker Beach in San Francisco when we bumped into John Altman giving away free cookies. We were entranced.
It might have been the weather, it might have been the vibes, it might have been the intense combination of sour cherry and rich chocolate, but they were the best damn cookies we’d ever tasted. When we told John this, he said only one thing: “Spread the love. Like, make people happy, man. Take the recipe, bake the cookies, spread the love."
So that's exactly what we did. Our cookies come in 3 flavors: Sour Cherry & Chocolate, Green Apple & Almond, Grapefruit & Butterscotch. They are 100% natural, Fair Trade and delicious. Well, that's what people tell us. One guy we know loved them so much he called his children Grapefruit and Butterscotch. Now that's what we call spreading the love.
The outside of the packaging is made of uncoated paper, creating a fresh look that harks back to the bags that John himself used to use back in San Francisco. The bags are sent to retailers in a ready for display box that's fully recyclable.
Brief:
Club Colombia is the best colombian beer since 1961, its high quality has positioned it as the Colombia´s premium beer. Its logotype is a pre-hispanic symbol form Tolima´s heritage, called ¨TUNJO¨.
Club Colombia has always been concerned about our cultural expressions and its relevance in the Colombian identity. That´s the reason why we made this Ad campaign and series of packaging.
THE QUEST OF LOST PRIDE.
For this idea, we gathered a group of important anthropologists, designers and businessmen, who traveled throughout Colombia with a very special objective: to identify the oldest Colombian handmade techniques, currently in danger of extinction.
Over 52 were found. But taking factors like handmade mastery, economic viability and positive impact on their community into account, only 10 were chosen. Today, these 10 techniques are documented in www.orgulloperdidoclubcolombia.com. There, people will get to know them and choose the three that better represent our National Pride, giving them a chance and not let them die in oblivion.
Club Colombia, along with Fundación Bavaria, will implement a plan to transform these cultural expressions into self-sustained businesses, that will generate work and quality of life in their regions.
List of the handmade techniques are:
Filigrana del pacífico: it´s a jewerly technique made with gold.
Molas: it´s a sewing technique from the TULE indian community.
Caña flecha: it´s a sewing technique from the ZENÚ indian community.
To celebrate the royal wedding and meet the demand for brands marking British nostalgia and the best of British, award-winning design agency, BrandOpus has created a special limited edition pack Rowse. The celebratory design will hit the shelves in April and will be available for a month beyond the event.
BrandOpus was tasked with creating a bespoke label for Rowse Limited Edition Royal Wedding British Honey that will be available in major supermarkets such as Waitrose, Morrisons and Tesco. The new iconic packaging features a heart-shaped crest at the centre incorporating devices like the thistle and the shamrock that celebrate the honey brand’s long-established British heritage and quality dating back to 1938. Founder Tony Rowse started beekeeping in a small shed in Ewelme, Oxfordshire before turning his passion into a business. From humble beginnings the company has grown to become the country’s market leader in honey for which BrandOpus overhauled its identity and packaging last year.
Excitement is also mounting at British chocolatier Choc on Choc which recently supplied Highgrove with 900 heart-shaped dark and white chocolates with edible glitter encapsulating the intertwined initials W and C. The family-run business, based in the village of Rode near Bath, some 30 miles from Highgrove, saw a 13 per cent total sales uplift in the first six months of the BrandOpus redesign, and an impressive 600 per cent increase in Christmas orders from Waitrose. It has become more recognisable amongst the British public, winning many prestigious awards, including most recently a DBA Gold for design effectiveness.
Paul Taylor, creative director, BrandOpus says: “Royal wedding fever is definitely upon us and major British brands are capitalising on the feel good factor that the event invokes in the population’s psyche. For brands whose core values include Britishness this is surely the ultimate opportunity to reiterate their British origins.”
Noble Handcrafted is a brand that embraces the collaboration of craft with the pioneering of our new American food tradition, a tradition that is being continually redefined. Artisan Craftsmen, boutique producers, sustainable farms and innovative chefs are the foundation for this growing line of mall-batch, quality-focused ingredients that will surprise, delight and inspire the most seasoned culinary aficionados. Noble is the result of dedicated and passionate people doing what they love. We hope that you will find the same joy and pleasure in these products as we do.
Novelty electronic package design. The package is divided in 2 parts. The top dome contains the disco ball, and the bottom box contains the motor stand. This novelty package can be folded back in half to reveal the electronic specification inside. The design fuses both a retro and futuristic feel.
Canal Uno created this direct marketing campaign for a new product release of Ramón Peña. Ramón Peña is an international food company that produces top quality canned seafood since 1920. By using black box and gold can, it gives the whole package a sense of boldness and creativity.
ACUSHLA is a refined olive oil, dedicated to a contemporary consumer, who searches for excellence standards at the table. The olive oil, a mandatory presence in most Mediterranean dishes, is one of greatest riches the land can give us.
Produced with passion and respecting the traditional cultures of the region, as far as organic farming is concerned, this olive oil conveys sensational flavors, which deep down are the result of how everything was born, from the strength of an impulse, from a will to develop a distinct product that will be as cherished by the consumers as it is by the producers.
The choice of the can as packaging meets environmental concerns, since it is an easily recyclable material.
This packaging is also the most suitable to block sun light (main cause of olive oil oxidation) and has the advantage of facilitating transport and storage.
The launch of Procter & Gamble's new Gillette® Fusion® ProGlide™ Power Razor represents a first in the packaging industry and an exciting new direction for Burgopak USA. The partnership between Burgopak and Be Green Packaging--a molded-fiber company based out of Santa Barbara--has us all looking forward, and this first successful collaboration is a landmark. The significance of Procter & Gamble's involvement as the largest consumer packaged goods company in the world cannot be understated.
Aligning with Procter & Gamble’s new long-term goals in environmental sustainability, the package redesign utilizes Be Green's fiber-based material. The pack was a huge win in package reduction and a massive success with consumers.
Procter & Gamble’s new long-term sustainability goals and strategies were released earlier in 2010, focusing on “a deep understanding of consumers.” The plan includes a vision of using materials--like Be Green--that are renewably sourced, “with meaningful sustainable innovations that reduce the environmental impact of [their] products across the full product lifecycle,” according to Gillette's Principal Engineer of R&D, Mike Marcinkowski.
Without sacrificing innovative design for environmental benefits, the package redesign retains shelf impact, brand identity, product protection, and cost-neutrality. Burgopak’s design aim with P&G was to integrate, not agitate the established brand value of Gillette.
Over a year of development and testing, Burgopak, Be Green Packaging and Gillette's global packaging development team have worked on the development of Cradle to Cradle® certified packaging solutions that retain all the elements needed to survive the demanding retail supply channels. The working relationship of Burgopak and Be Green Packaging represents one of only five companies to pass the P&G global audit.
Burgopak has worked with Procter & Gamble on a range of structural design projects for their leading consumer brands including The Art Of Shaving and ZIRH. The new Gillette Fusion ProGlide launched globally on January 25th, 2011.
Design of a label for a multivarietal wine through the use of a meta-message: We use Pantone® chips with colors to identify with a particular grape varietal. Each time a varietal in the blend of this wine changes in the next vintage, the color of the chip changes.
The bottle is elegant with dark glass and square shoulders and slender and with great personality.
The label is modern, clean and colorful, it reflects the plurality of grape varieties and anticipates the product features: fruits, intensity, vivacity... It incorporates the historic Osborne Bull while introducing a different -more modern- typography, consistent with the graphic presentation of the brand. Loyal to its concept of plurality, each year the label will reflect the changes of the grapes that will make up the assemblage of that vintage.
The box maintains the same color values, cleanliness, quality and vanguard reflected in the label.
The new bottle for Svedka imported Swedish vodka had to be bilingual: It needed to speak to younger scenesters who consider themselves “in the know” and hang out at trendy nightspots as well as an older, more affluent consumer who likes to have a drink at home. This meant the packaging had to look equally attractive lit up on the back-bar of a hip club as well as lining a club store’s shelf, said Marina Hahn, svp, marketing for Spirits Marque One, Svedka’s U.S. importer.
The Svedka bottle redesign hinged on a combination of two simple details, a glass “collar” that rests underneath the cap and a tapered body. Together, they “create a sophisticated look subtle enough to allow the bottle to stand out at any chic bar while retaining its mass market appeal,” Hahn said. Innovations in technology allowed the brand and its design agency Established, New York, to create a sleek shape to reflect a more-premium look. This minimalist aesthetic also echoes the brand’s Swedish (read: quality, imported) heritage. The design also boosts brand name visibility. Showcasing “Svedka” against a colored band ensures that it can be read regardless of one’s environment or liquor level.
Packaging design for global luxury spirits brand, Belvedere Vodka. In addition to developing highly innovative concepts for gift packaging (for future release), Aloof were also briefed to refine the existing standard gift box.
We conceived a way of making the tree design appear more 3-dimensional and tactile, and sourced a more premium metallic carton board. To make production more accurate and efficient, we replaced the existing caselined box with a sleek carton and made the signature blue seal an integral part of the design.
Pandora Bell is an artisan confectionery brand from the West of Ireland, practising under the philosophy that a high quality daily treat is healthier – and more satisfying – than a mouthful of artificial flavourings. We were asked to create branding and packaging to give their mouth-watering products the sophisticated presence they deserve. The resulting designs take inspiration from vintage food packaging and labels, giving them a contemporary twist through the use of different production techniques for the graphic components. The logotype, silhouette and patterns are used in varying degrees across the packaging, and executed in a range of finishes from foil to screen printing.
The original penny loafer from the 1930s that was made popular by the acts of James Dean and Steve McQueen is back, in a “proper” way. Canadian brand, Penny Proper (PP) has launched into the Canadian market as a splashy substitution to the old penny.
In the 1950s dimes were slipped into the pockets of loafers, as this was the price of a pay telephone. These dimes were then replaced by shiny pennies as a matter of style. Penny Proper is giving loafer wearers the opportunity to exercise their personal style and flare. The size and weight of a penny, PPs come in a variety of colours and patterns to individualize loafers based on personal taste or function.
Penny Proper (PP) is a Canadian fashion brand that allows for the personalization of the classic penny loafer. Launched in 2011 by two trend-setting friends faced with the issue of how to accessorize their penny loafers, PPs come in a variety of colours and patterns.
Note: The colour of the wax seal on the package denotes the colour of the coin inside.
Design and illustration for Lovely Honey. The identity uses a heart motif to reference both the name of the product and also the natural health benefits associated with honey. A limited colour palette and hand drawn style helps create a simple, natural feel. The heart motif continues throughout across items such as secondary packaging and illustrations.
Whoever came up with the idea of the ‘gourmet’ snack deserves some kind of medal for bringing together two of the things about, which the British are most passionate – crisps and class. Jonathan Crisp tackles both head on with a range of posh crisps for snobs and knowing a really good joke when we see one, we gave them bags of personality with a series of illustrations of the archetypal English upper class twit that mimic the product flavours. Jolly good show, what?
The People’s Brand
After approaching the Supermarket to design some launch posters, we were tasked with developing the brand, which needed to reflect the co-op’s core values of being communal, affordable and democratic without appearing too virtuous or elitist. A full identity programme was required including logo, stationery suite, advertising, packaging and brand guidelines.
As the organisation is not-for-profit and production budgets are consistently low, the designs needed to be simple to implement. As a result, much of the packaging and print material needed to be produced in-house.
The help of a hole-punch
In researching and developing ideas for the branding, we stumbled upon a potential icon that we felt was instantly recognisable, basic, honest and utilitarian. The ‘Euroslot’ is the hole punched at the top of numerous packaged products around the world. This handy little device goes un-noticed in day-to-day life despite being synonymous with retail. We decided it was time for the slot to have its day and purchased the hole-punch below.
The slot can be easily cut through anything from letterheads to in-store packaging, creating a simple, clever and cost-effective branding device that can be consistently applied across all communications. It has the ability to evolve from a decorative feature on letterheads and business cards through to forming the handle of bags, or a tab device in in-store signage.
The People’s Colour
The completed project is friendly in its look and utilitarian in approach, being applied in a bold, straightforward manner and always appearing in two colour. The strong use of yellow represents the colour of t-shirts which members are given when they join.
The People’s Produce
The supermarket has its own range of products made by sourced suppliers, such as The People’s Loaf and The People’s Wine. These items needed consistent labelling and the Euroslot device allowed this to happen easily.
The People’s Kitchen
Finally, in recent weeks the supermarket has also opened its own in-store kitchen — The People’s Kitchen. This serves up food cooked by chef Potts-Dawson, using ingredients from the supermarket itself. Unreal were tasked with creating a sub-brand identity for this, whilst retaining much of the features of the original logo. A range of kitchen utensils was added along the lower bar, and the fonts tweaked to form the mark seen below.
Problem: How do you put the history of jazz in a box? Not an easy task, but one Smithsonian Folkways Recordings was eager to take on. Using the historic compilation The Smithsonian Collection of Classic Jazz as the starting point, a team of over 50 experts set about selecting 111 tracks tracing 100 years of jazz. In addition to the music, the set need to include liner notes by 30 leading writers and a treasury or rarely-seen jazz photographs.
Solution: Visual Dialogue referenced the graphics and color palette of original Folkways JAZZ LP covers in creating an entirely new design for Jazz: The Smithsonian Anthology. The package combines a 200-page book and 6 CDs inside a translucent slipcase, befitting what Time magazine reviewed as “the single best introduction to America’s great musical form.”
BILLEGAS is a collection of money boxes for notes, shaped like characters, which will help to improve and enhance your experience of saving money. Because it's profitable with notes!. Hand made with recycle materials, cardboard and cottonpaper.
The name of the collection comes from a colombian slang (billegas) meaning cash money (usually notes)
P&W have designed a range of eco paper and cleaning products for Tesco’s US chain Fresh & Easy Neighborhood Market. The range consists of everyday paper products, such as paper towels, bath tissue and facial tissue, and household cleaners such as dish liquid, laundry detergent and cleaning sprays.
The paper goods are made from 100% recycled paper with 80% post consumer waste and whitened without chlorine. They are also uniquely packaged in a plastic outer wrap, which expires in 12-18 months, eliminating any contribution to landfill. The cleaners are made from a plant based formula, free from phosphates, dyes and perfumes, they are pH neutral, biodegradable and scented with essential oils.
Green credentials are delivered through the name ‘green things’ and the leaf background, suggesting nature and earth. The strap line ‘powerful and kind’ appears on the cleaners to reassure customers that the products are effective whilst still gentle to the environment. Icons were designed for each pack to communicate the key product attribute, i.e. cuts grease and plant based formula and color-coded to differentiate each product and it’s scent.
The target consumer would be making a conscious effort to buy green products so creating a brand look that was iconic, strong and clear was very important to us. We wanted the design to have a friendly and approachable look and feel taking cues from nature and plants. We created a hand drawn logo that looks organic and has a unique personality. We also needed to ensure that the product would be clearly visible on shelf and the branding reflects the benefits of the product.
Solo is a small ice cream lab in Northern Israel, where fine ice cream is being made from local ingredients and by traditional Italian methods.
The branding is designed to convey simplicity on one hand and quality on the other hand; from raw material to the final product.
The vision of Melbourne’s premier caterers The Big Group, Capital Kitchen is a new retail homewares and food concept store created to complement the new luxury wing of Chadstone Shopping Centre. The brand is positioned to represent the style and tone of the modern farmhouse. The illustrations mix a variety of nostalgic food items such as the classic Sixties milk bottle, egg cups and preserve jars. Representing a time in history when things were slower, quieter and less chaotic, the experience provides customers with a break from their busy city lives, transporting them to the warm comfort of the country farmhouse.
The creation of the 18 cases the range was notably the opportunity for the agency to imagine actual cases of light, dressed in silver mirror and delicately embossed paper and opening as precious jewelry boxes to better reveal their glittering treasures. Aesthetically, the Eau de Toilette cases are in light pink embossed paper to better reflect their greater femininity.
Rogaland Konservefabrikk is a small-scale producer that has been attracting devotees in gradually increasing numbers ever since its humble beginnings in 1952, which saw the start of mail order sales of Hervik’s concentrated juices and jams. Our packaging designs aim to capture the spirit of Hervik’s cheerful, grounded core values.
The task was to create a classic, genty label with some element telling the difference between Abrau and other manufacturers of sparkling wine and associating Abrau with the production site.
In the time of the Prince Galitsin there was an amusement very popular among noblemen — they used to train domestic animals, such as monkeys or pugs (more rarely), to open bottles of sparkling wine. A monkey had to open a preshaked bottle. Sparkling wine, when suddenly released, started festively breaking forth from the bottleneck. The poor animal was trying in vain to stop the sparkling drink fountain with its paws, which only increased the pressure, so the wine was vigorously gushing around and above. Cynic guests were laughing, everybody had fun.
In days of old Russian noble people used to keep monkeys for opening bottles with champagne. It was a very popular amusement to have a monkey opening a bottle with champagne. When a monkey opened a bottle, champagne started splashing under pressure from the bottle. The monkey started screaming and trying to close the bottle with the legs. The monkey was trying to stop champagne splashing, which only made champagne splash more…
