Plant Your Dreams (Concept)

Designed by Sophia Georgopoulou, Greece.

PLANT YOUR DREAMS AND LET THEM GROW

"Plant your Dreams and let them Grow" is the title of Sophia’s Georgopoulou self - promotion project and her wish for 2011!

The actual tulip flowers and their "unique" names (e.g. "Red Emperor", "Pink Diamond", "Sweetheart" etc.) inspired the designer to create a series of ecological and interactive packages containing tulip bulbs.

The packages were sent as gifts to friends and clients and offered them a unique experience by telling them to "Plant their Dreams", take care of them and see if they will grow (and come true) the following year..

The illustrations created on the packs were inspired by the name of each "unique" tulip and were drawn by hand.

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Santeen

Designed by Studio MPLS, United States.

The venerable Santeen brand needed a face-lift. With a sixty-year history of providing hardworking cleaning products, Santeen wanted to retain its authentic brand values while reinvigorating the brand for consideration by a contemporary audience. The new Santeen brand identity and packaging underscore the professional quality and high performance of its products coupled with company's enduring genuine American roots.

Inspired by classic 1950's package design, the new brand language conveys a sense of strength, pragmatism and work ethic with a no-nonsense yet modern graphic look and feel. The primary packaging also features a proprietary design that allows the product to be shelved and sold without the use of safety bags—making the product more recognizable, convenient and affordable.

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Drink Wine Label (Concept)

Interesting concept designed by Horea Grindean, United Kingdom.

What 3 things would you like to communicate to your audience through your package graphics design?

-Different/clean/modern
-Great Taste
-Fun and shareable

We prefer contrasts as apposed to picking specific colors. Think bright colors on black backgrounds or strong color pallets on an all white background. Things that "pop" are critical as this bottle needs to get someone to want to pick it up off the shelf.

"Grab a friend and have a drink. We work with some of the best vineyards in California to bring you quality wine that is simple, tastes good, fun, and you can enjoy with friends. Life is short so go out and have fun but watch out for what might get posted to Facebook™ . Drink It, Don't Store It!"

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Martini Bitter

Designed by ARC'S, Italy.

Bitter is one of the most classic references within Martini's world.
We have developed the restyling of the label keeping in mind a contemporary definition of the balance between heritage/nobility of the product with a renewed dynamism, evoked in the top side of the label.

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Anguish (Student Work)

Designed by Vitor Lopes Leite, Brazil.

This college work is absolutely conceptual. It was submitted for me a simple proposal: To pack a feeling. I chose "Anguish", and solved the challenge through the representation of a blood bag.

This package is the first model developed by Tetra Pak, in tetrahedral shape.

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XPERIA PLAY Mini POS Display

Sony Ericsson XPERIA PLAY "World" Mini POS Display

For Sony Ericsson’s global launch of the first Playstation certified smartphone XPERIA PLAY, the advertising agency Adentity has created eye-catching mini POS displays. The display starts as a carton package, transporting the display phone to stores globally. Once delivered, the carton package then transforms into an inspiring and attractive mini POS display. The display creates a miniature universe surrounding the phone, to mirror the world of ultimate gaming and communication - that the phone makes you a part of.

Pick me up – Mini POS Display showcases the world’s first Playstation Smartphone.

The eye-catching mini POS display package developed by the advertising agency Adentity for the launch of Sony Ericsson XPERIA PLAY, demonstrates how the Android smartphone opens up a world of communication and gaming. When the phone arrives in stores it comes in a carton package, which transforms into a display. Featuring cut-outs that highlight the Android platform, the PlayStation certification and the many opportunities to connect with others, the display creates a miniature universe surrounding the phone, to mirror the world that the phone makes you a part of. The message is clear – pick up this phone!

This exciting display is the latest of the unique mini POS displays that Adentity has developed for Sony Ericsson phones. Each solution is based on the idea that the package used for transporting the phone turns into a display highlighting the main features of each individual phone. The concept has been highly successful all over the world and the exposure in-store has been equally impressive.

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Monor Iaurt De Băut

Designed by Vitrina Advertising, Romania.

The aim was to create an innovation in the category, challenging the traditional yogurt packaging. The big step was towards the PET bottle container, an alternative to the classic Tetra Pak, the obvious choice for a diary product in Romania.

A clean and simple design, playing with a coloured brush trace, creates a fun and appealing package.

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The Gumdrops

Designed by We Are Pure, United Kingdom.

WE ARE PURE ENJOYS SWEET SUCCESS IN RUSSIA

Brand and packaging design consultancy We Are Pure has secured a contract with Slavyanka, one of the biggest names in Russia’s confectionery sector.

The consultancy won a three-way pitch to secure the deal, which will see the team reposition, rationalise and develop Slavyanka’s extensive product range. They will become the first agency outside of Russia to work alongside the confectionery giant.

New brands, packaging, website and POS will all be created for the company, which dates back over 70 years and currently has an annual turnover of $600m.

Slavyanka’s current range includes over 400 products, featuring everything from chocolate bars and cookies to fruit flavoured jellies and cakes. One of We Are Pure’s initial tasks will be to create new brand characters to be used across the entire range.

We Are Pure has developed a strong reputation for brand and packaging design in the confectionery market, having previously worked for industry leaders Cadbury and Fox’s, and launching the entire own-brand confectionery offering for DVD rental giant Blockbuster.

The consultancy also has extensive experience of the Russian retail market, having launched a range of new stores for health and beauty manufacturer Pervoe Reshenie earlier this year.

Commenting on the contract with Slavyanka, We Are Pure’s owner and creative partner David Rogers said:

“As well as our big brand experience, the management team at Slavyanka felt comfortable with our existing Russian retail links and was also impressed with the fact that we have created two of our very own confectionery brands.

“Having My World fairtrade chocolate for children and the Sugar Plum line of confectionery for adults under our belt, demonstrates that we not only have the ideas, but also have the experience to successfully take a new brand to market.

“Our work with Slavyanka will be about taking an existing brand, packed with history and introducing it to a new generation. It is a family-owned business and it is important to retain that sense of heritage and, as a team, we are well positioned to do that with sensitivity and consideration for what has gone before.

“We will be aiming to create an overall, credible umbrella brand, which will unite all of the other sub-brands, allowing them to tier down from this starting point as we move forwards.”

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I Love Elassona

Designed by Sophia Georgopoulou, Greece.

For a baby-boy christening ceremony in the city of Elassona (Central Greece), small linen pouches, in brown and light blue color, were created as baptism giveaway gifts and were given at the end of the christening ceremony. These pouches contained sweets and they were decorated with small cockade pins with various slogans and in a variety of colors. The themes on the cockades were taken from the key cockade of the invitation.

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Luminare Paint (Student Work)

Designed by Jesus Alvarez, a recent graduate from Fort Hays State University, United States.

By using the newest technology in the market, this paint changes shade according to how many lumens it receives. There are three layers of nano-sheets inside the paint that overlap each other. In other words, if it’s morning, the shade gets darker so the room isn’t too bright. If it’s night, the shade gets lighter so it’s not too dark. During mid-day, it’s the normal shade. This is so no matter what time of day, the appearance in the room is close to the same.

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Kamenitza Redesigned

Kamenitza, leader of the Bulgarian beer market,
with Adrián Pierini’s view

The well-known Argentinean designer, who successfully updated the image of the world famous beer Beck’s, is now responsible for the visual transformation of Kamenitza, the most important Bulgarian beer.

For many reasons, his agency, Pierini Partners, has grown to currently become one of the most important branding and packaging design studios in Argentina. However, their projects are still surprising, not only for the geographic range of his clients (located in countries such as Thailand, Colombia, England, Turkey, United States, Bolivia, Belgium, Paraguay, Peru and Bulgaria), but also for the ability of handling the global aesthetic codes in a relatively easy way.

Kamenitza is a new example of this. It’s not only a brand, it’s “The Bulgarian brand”, and it has been connected with the life of the people in that beautiful European town for 130 years.

The new design process started with a preliminary study of the situation, to proceed later to a designing stage that was based in strong and steady argumentative reasons. The conclusion of this analysis was that the aesthetic of the brand was outdated. Consumers have renewed, so an updating was extremely important to the brand. This was not a minor issue; the existing layout had a basic side band, which functioned as a support of an extremely rigid logotype, and there was no integration between the shield, the brand, the medals and all the complementary information.
With this diagnosis, the prestigious Argentinean designer decided to generate a much more personal, attractive and memorable identity. To achieve these important objectives, the first step was to update the shield, making it more stylized, elegant and attractive, and magnifying its most emblematic figure: the lion. Then, he gave the logotype the value it deserves by improving the aesthetic of the base (adding contention lines and twirls) and incorporating personal features in the font with rounded and friendly shapes, as an effective way of giving more personality and recognition.

The hardness was turned into proximity, and the coldness and composition mistakes of the current icon into attractive and appropriate elements for the target.
Regarding to the color palette, he decided to maintain the original green because of its important historical value. Therefore, the background was visually improved with the incorporation of sub-tones in the typographical scheme, combined with an amplified reference of the lion.

Last but not least, the medals show how much the brand knows about beer, so their presence was strengthened by using them in an accurate way in the upright white band, adding twirls and shadows.

Kamenitza is now 130 years old, and celebrates its birthday with a new identity and an updated packaging that will face to the new century, communicating with their consumers on equal terms, taking into account their needs and becoming a real accomplice of their best moments.

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Entierro

Designed by Bili Cardona, Spain.

This book is a reinterpretation of a story by Edgar Allan Poe, is based on the concept of claustrophobia and catalepsy, for it has developed a book to convey the feeling of being trapped, making finding the missing pages of reading between the sheets black and encased in wood textures as if it were a person buried. As the funeral ornament with a ribbon bearing the title of the book and the making of a box containing the book to keep a black block and closed with a ribbon that represents the old way of burying, lowering the coffin with ropes.

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SNZ

Designed by Baita Design Studio, Brazil.

A traditional manufacturer of luxury handmade soaps, for the Brazilian market, has asked us to develop the whole visual design, from branding to packaging for a new export soap brand.

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Pasto Per Uno (Student Work)

Designed by Bethany Cosgrove, Cork Institute of Technology (CIT), Ireland.

I wanted to create a fast and affordable pasta meal for one, that has a clear and simple design and structure. Attracting an audience that may not have much experience with food, or the time to prepare a meal from scratch.

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Borello

Designed by WillBe, Italy.

Package Design for Borello, Italian brand manufacturer of bakery foods. A project dedicated to a modern consumer who seeks the standards of excellence in the tradition. The idea was to create a solution that celebrated the product and its Italian identity: the result is a clean and elegant food packaging. The focus is exclusively on the product.

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Interpack 2011 Exhibition Concepts

Designed by Quantum Graphics (Russia) to present agency at the Interpack 2011 Exhibition (as a part of Pan-European Branding and Design association - PDA). The die-line was provided by German package manufacturer STI. The set of packages includes 3 items: coffee aroma pack, dispencer for coffee-pods, paper bag to carry 3 coffee cups.

Concept 1

Awakening of senses - is the main motif of the first concept. We tell a little story of the beautiful girl character with the help of an interactive hook: when the package is closed the girl is “asleep” and her eyes are closed. But as soon as one opens the package, the girl «wakes up», attracted by the wonderful coffee aroma.

The main “hero» of the dispencer for coffee pads is an «inspired» coffee cup with wings. The cup is placed around the die-cut window making play of the contents and of the form.

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Noo-Del (Student Work)

Designed by Helen Maria Bäckström, Sweden.

The brief was to make a package with a second life.

Noo-Del is a playful and simple packaging that will stand out on the shelves. The decor of a geisha refers to Asia and Asian-food and the decor gets extra playful with the eating-sticks which gives the illusion of being the geisha hairpins. The effect is even more fun when you eat from the package!

The package is useful in several ways: it is easy to carry with, when adding water you can heat up the noodles in a microwave and eat direct from the the package which has a shape of a take-away-package when opening it.

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Hedera Wines

Designed by the Labelmaker, Bulgaria.

Hedera is one of our newest and most exciting design for Domain Marash. It is a brand new winery in Bulgaria full with enthusiasm and exciting perspectives. We all have been inspired by the fresh and young spirit of the whole project. Our main goal was to create a unique label, based on attractive even crazy idea. We decided to use the QR code as a main image of modern vision and then blend it with classic artistic calligraphy for the Hedera brand.

All these incorporated in nearly classic label form, delicately touched by our contemporary approach. As part of our design tradition, we wanted to improve the label effect so we put some transparent puff-up varnish on the QR code and on the Hedera calligraphy. We used the same QR code pattern on bottle capsule and it really turned out the whole vision into something very attractive and elegant at the same time.
The wines will be out for sale in late autumn of 2011.

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2011 Inspiration Calendar (Student Work)

Designed by Ryan Bosse, a student at Fort Hays University, United States.

This calendar is for anyone who wants to get more out of each day of their lives. Using the ironic framework of toy model pieces, you pop out a piece each day and build a different flying machine for each month, thus giving flight to all your inspirations. Each month has left over pieces of inspiration for each individual to do with what they like.
Each pack contains 6 different months (only October is pictured).

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Gatorade

Designed by Ziggurat Brands, United Kingdom.

Sport is a serious business and there's often a fine balance between success and failure. With Gatorade it was about striking the same kind of balance between communicating its sports performance enhancing benefits, while retaining the brand’s scientific credentials and establishing a credible position as a natural product. ‘…and with an astonishing, intelligent performance Ziggurat comes up on the inside, leaves the rest of the field behind and hurtles first across the finishing line.

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Boutique Spices

Designed by Baita Design Studio, Brazil.

The brief was to create to our client, Casas Pedro in Rio de Janeiro, a collection of fine spices presented in a classy hi-end packaging.

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Raisin Blanc

Gorgeous wine packaging designed by Felix von der Weppen, Germany.

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Vi Finca Cucó

Designed by Atipus, Spain.

The "cucó" is an architectural piece typical of the Priorat region. It is a stone cottage with a small entrance (in the form of an "o"), located on the cultivated land. This cottage was used as a refuge in bad weather, and also as a place to rest when the farmer have to travel between their lands.

The graphic of the wine was born as a synthesis of the "cucó" looking for a strong and attractive image, for a wine that goes to a public who love´s wine. They seek for a good value for money, but also an exclusive design for the bottle.

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Ponte Romana

Designed by Play Me, Portugal.

From the unquestionable importance that the people of Rome assumed in Western culture until the present day, the wine is born Roman Bridge. This wine of Denomination of Controlled Origin, translates into an effective homage to one of the most important building systems of people and that helped greatly to develop its road system, the most advanced at that time.

The draft wine branding the Roman Bridge, based mainly on graphical simplification of the greatest constructive innovation in this type of structure, the round arch. Through this way a linear approach, which transports you to the present, and that in turn gives rise to one of the most important elements of your brand, typography.
Developed specifically for this project, the Roman Bridge typeface summarizes the two main features of the project, the linear approach of the elements (either the structure of an arch or the form of a letter) and therefore the translation across the line, building block fundamental way.

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Green Beans Coffee (Concept)

Designed by Horea Grindean, United Kingdom.

HONOR FIRST, COFFEE SECOND!
Why Army uniform? Because a portion of Green Beans Coffee proceeds is donated to charities that help military families and children of the fallen.

About client:
GREEN BEANS COFFEE COMPANY is headquartered in Larkspur, California. Our company, in business since 1996, owns and operates 75+ cafes at military bases in North America and in seven countries throughout the Middle East, Southwest Asia and Africa. Many of our cafes are at bases in Afghanistan and Iraq, where danger is ever present and comforts are few.

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Naked Juice

Designed by Voicebox Creative, United States.

Naked Juice is a leader in the super-premium juice category with a range of all-natural 100% juices and smoothies, all with no added sugar or preservatives. Over time, as the product range expanded, the Naked brand and packaging design had grown fragmented and difficult to navigate.

When Naked began transitioning its entire product line to its reNEWabottle – a 100% post-consumer recycled plastic bottle – they asked Voicebox Creative to begin a brand design renewal as well. A simpler and consistent design architecture that organizes, amplifies and clarifies Naked’s shelf impact, differentiation and key benefits. Clear space surrounding the Naked logo gives it more eye-catching pop, while the “All Natural” and “All Natural Fruit + Boost” descriptors integrate with the logo for an easier, faster read.

Flavor-driven color-coding and luscious new fruit and vegetable illustrations enhance taste appeal, improve segmentation and facilitate product selection. Unlike its primary competitors, Naked Juice can proudly proclaim that its juices and smoothies have “No Sugar Added.” The new design emphasizes this important attribute for instant recognition and impact.

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Abaeté-Ybaté (Student Work)

A collaborative student project by Vitor Lopes Leite, Laio de Carvalho, Ramon Villain Santos, Hellen Aquino, Brazil.

The Abaeté-Ybaté project is a student work involving the creation of an ice cream line products for a fictitious brand called Abaeté, and its high quality segment Ybaté - using brazilian traditional candy as flavors: Brigadeiro (kind of a chocolate truffle), Beijinho (coconut flavored candy), Cocada (a sweet condensed milk bar with coconut) and Doce de Leite (dulce de leche). This is a 2011 project, made by Hellen Aquino, Laio de Carvalho, Ramon Villain and Vitor Lopes.
Note: In the Tupi language Abaeté means "nice man"and Ybaté means "the higher one".

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Cacao Monkey (Student Work)

Niamh Richardson, a visual communications student studying in the National College of Art and Design, Dublin (United Kingdom).

The project was self-directed and the students were invited to write their own brief on whatever interested them the most. I chose to create an identity and packaging design for a fictional chocolate company called 'Cacao Monkey'. The text on the front of the packaging was die-cut by hand into rough brown paper, chosen to suggest the organic chocolate. This reveals the bright aluminum foil beneath, which distinguishes each flavour of chocolate. The minimal design reflects the simple, honest ethics of the brand: organic, fairtrade and eco-friendly.

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Strellson D.STRICT

Designed by Peter Schmidt, Germany.

The powerful Strellson D.STRICT flacon made of solid smoked glass featuring the transparent Strellson Guitar Pick Logo reflect the architectural silhouette of endless urban nights and their special moments. The solid high gloss black closure ring exudes a sensual magnetic force and seals the flacon with a distinct magnetic click.

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Eight Energies

Designed by Estudio Rumba, Argentina.

A German fashion accessories manufacturer requested a very special pack for necklaces and bracelets that would suit their “Eight Energies” brand. This name evokes the eight energies that are transmitted to the wearer by the gems contained in the accessories. As explained on the pack: “Each piece of Eight Energies is created with passion and love; made to accompany you on your journey.”
We opted to design a single pack based on eight colors reflecting each of the eight energies. The pack can be easily transmuted to accentuate any of the eight energy selections: Love, happiness, well-being, success, beauty, strength, intuition & inspiration.

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Pocky (Student Work)

Designed by Cindy Ng, Canada.

I simply wanted to redesign the packaging for Pocky. I felt the packaging could be more fun and appealing. I felt the portions in the original Pocky packaging was too much. This new design would allow the consumers to enjoy a more snack size.

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Kabuto Noodles

Designed by B&B Studio, United Kingdom.

Inspired by Japanese culture and colour the Kabuto Noodles identity and packaging’s will definitely kick ass. Kabuto Noodles are a delicious combination of authentic Asian flavours and quality ingredients, prepared with the skill, dedication and discipline of a Samurai warrior.

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Ariston Vegetable Oil Redesigned

Designed by Mouse Graphics, Greece.

Ariston Vegetable Cooking Oil

Ariston's products has been in the market since 1903 and our market share has fallen. The target: Old and new buyers. The result: 25% increase in sales in the first year since re-branding.

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VB

Designed by Hampus Jageland at Maud, Australia.

Australia’s best known beer brand VB has a tradition of rewarding hard work and hard play, dating back to the 1890s. VB wanted to appeal to a wider and younger demographic while keeping its proud working class heritage.

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AQUA (Concept)

Designed by Baita Design Studio, Brazil.

AQUA is a Brazilian mineral water brand to be launched in July 2011 by one of ``Nestle Waters´´ subsidiaries. The client wanted us to step out of the box, so we came up with a whole new ``drinking from the bottle´´ concept. Why not have the sensation of drinking from a glass without actually using a glass! So we designed a bottle without a neck!

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Egg Box (Student Work)

A unique way of packaging egg. Designed by Éva Valicsek, currently studying at the University of West Hungary.

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St. Aubel

Designed by Family (and friends), United Kingdom.

St. Aubel is a new Belgian produced cider. At only 5.5% volume, its created for relaxed drinking amongst friends, with or without food, but always best served over ice.

Family (and friends) was appointed by C&C Group to develop this new product development project that will initially launch in UK Tesco stores from May 2011.
The brief called for not just a name and identity, but consideration of flavour and variants - initially launching is 'Fruits D'Autome' - a refreshing blend of cider and autumn fruits. Other variants may follow if the brand is a success in the market.

St Aubel takes it's name from a little Belgian market town with a long history of producing fine fruit ciders.

The design needed to appeal to both men and women alike, so had to avoid being either to 'rosé wine or Trappist ale'.

"The purple-and-silver palette, with an arched and rose window graphic devices hint at the monastic tradition in the region for brewing, " says Family and Friends partner Derek Johnston.

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Zuivelrijck

Designed by Brandnew Design, the Netherlands.

Zuivelrijck is a range of biologic coffee creamer for the consumer market and the out of home market. Brandnew Design faced the challenge of creating a total new product range which consists of: cups, a dispenser for the cups, cartons and secondary packaging. The design tells us the story of the fictional “Zuivelrijck”, a place with a typical dutch look and feel... The aerial point of view shows you the famous black and white cows grazing on a almost abstract mondriaan styled landscape. Details include a herron standing near the water line and a pair of ducks. The predominantly green packs guaranty lots of shelf standout. The individual creamer cups also show 10 different landscape settings and details.

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Age Your Own Whiskey Kits

Collaborated design between Rooster Studio and Woodinville Whiskey Co., United States.

Being such a unique item, we wanted the consumer to be able to see and touch the contents of the package, yet it still had to be functional. Graphically, we wanted to bring the Woodinville Whiskey Co. brand into the package while tying it into a Prohibition-era theme since the product intrinsically has a bit of a rebellious element to it.

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Caribou Coffee

Designed by HartungKemp, United States.

Our conceptual approach to repackaging Caribou Coffee’s commercial tea and hot chocolate offerings resulted in us also updating the brand’s retail tea tins. Original illustrations and messaging communicate the brand’s down-to-earth pursuit of perfection.

The authenticity key to our packaging translated to triumphant email and print advertising for Caribou, too — because we focused simply (and successfully) on what guests take away from every Caribou store visit: the cup containing their favorite beverage.

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Greenbrae (Student Work)

Designed by Ryan Chung, Canada.

The brief: To create an identity for a line of vitamins sold in upmarket health food stores and organic markets. Design a logo and packaging.

The solution: The wordmark’s hand-cut feel, paired with modern typography communicates quality. Deckle-edged labels with die cuts reveal the contents of the bottles. The warm brown of the bottles adds a nostalgic touch while protecting the contents from the sunlight.

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The Frisky Barman (Student Work)

Designed by Alan McNamara, Cork Institute of Technology, Ireland.

A Packaging design project undertaken in college. The idea driving my concept was to have a more light-hearted approach to product design, and consequently applying this approach to my product range of Blonde Lager, Dry Roasted Peanuts and finally cheese & onion crisps. Usage of materials, sustainability and recycling properties were to influence the type of packaging I used. The reason I chose this approach was to portray a unique approach to bar snacks and drinks, designed to be eye-catching and visually appealing.

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Chocolate by L'Oreal

Designed by Prompt Design, Thailand.

In 2010 a new trend in hair color swept Thailand, the color was chocolate. To capitalize on this trend, L’Oreal brought to market a new brown hair color simply called chocolate. To introduce the new product, L’Oreal held a large public event to kick-off the marketing campaign. Prompt Design was hired to develop a gift set that representative of the new product and would delight customers. The gift set was designed to mimic the look of a traditional box of chocolates. The characteristics of an actual box of chocolates were duplicated right down to the printing technique used.

The finished result was a box that looked identical to a traditional box of sweets. Customers were delighted with the gift set and were surprised to find a new type of chocolate, L’Oreal Excellent Cream hair color within. This design strategy generated great brand awareness and word of mouth for L’Oreal and the product has become the best seller in the hair color market.

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God Send Vodka

Designed by TACN Studio (Canada) and Jonny Doomsday (United States).

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The Good Stuff Co. (Student Work)

Designed by Barbara Kozlik, Cork Institute of Technology (CIT), Ireland.

This packaging was designed as part of the CIT Visual Communications course. For this project I wanted to create an attractive piece of packaging, considering both the shape of the package and the graphic solutions. The products I chose for this project are a range of healthy, 100% natural and organic snacks for a target market of middle to high class customers, aged between 25 and 40, who are looking for a healthier and natural alternative to quick mid-day treats or the evening "munchies".

The concept was mainly driven by the idea of travel and the origin of the products. Luggage tags, passport stamps, etc., acted as the main inspiration for this range. Vintage colors - soft browns, oranges, and greens give the packaging a retro feel.

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