Trip View Bowl

Designed by Trip View Bowl, Taiwan.

Trip View Bowl compresses the view of a specific Taiwanese landscape in a 12cm-in-diameter blue and white porcelain bowl. The three-dimensional panorama map is amazingly painted inside the bowl. Rotating the bowl will virtually take you into the sky looking down at this landscape. All famous sights and stores are also labeled in this interesting and practical souvenir so tourists could take all wonderful memories of the tour home.

Trip View Bowl displays a kind of delicacy unreachable by printed patterns or hand-drawing. You'd absolutely agree it is a piece of delicate work of art, if and even if observing it with a magnifying glass! This artwork also represents 100% Taiwan-made identity, from its creativity to the firing process, and from the bowl itself to its packaging.

In order to adhere to environmental protection, we used medium density fiberboard as packaging materials. The open design allows consumers to see, touch, and the most important thing is to protect the bowl well. The packaging can even protect a fall from five meters as it is designed to self-crumble to save the bowl from breaking.

A magnifying glass is also supplied together with the packaging so that the details can be made available to everyone. We spent six months testing, fix, find the right process, product or even months to complete on the warehouse and other packaging predicament, finally completed in accordance with the objectives we set a new packaging, and reached the following requirements:

Consumer

Can accommodate more accessories, including a magnifying glass, display, and a fish-eye aerial view.
Can accommodate a complete in English and Japanese language product information.

Environmental

Packaging reduction: improve the material utilization of 24.4%.
Brand power to change the packaging, ink reduction of 100%.
Paper vine to twine, weight reduction of 50%.
Reuse: Packaging can serve as a storage box, and can be easily stacked.
Recycling: the extension of MDF material, and asked the formaldehyde content in line with E1 standard.
All products without plastic.

Quality process requirements

Shift to CNC milling process, packaging components tolerances less than ± 0.05mm, precision 20 times better than the old packaging.
Commissioned by ISO 9000 certified professional plant assembly, packaging.
High-precision components eliminates the possibility of operator injury and increase yield.
Packaging components foolproof design mistakes to avoid assembly problems.

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REDWHITE (Concept)

Designed by Saana Hellsten and Elina Ahonen, Finland.

REDWHITE package is made with Elina Ahonen for FOPDA Food Packaging Design Awards by Stora Enso. The main challenge was to make packages more sustainable.
REDWHITE answers for the need of more sustainable packaging for the ready-made-soups and instant noodles. The challenge was to find a carton board solution for these packages.

The material of the REDWHITE package is liquid packaging board. It is heat-resistant and keeps the aromas and flavours strong. The mouth is sealed with glue but can be easily teared open due to the holes which give a facile grip.
By pushing the sides the package forms into a cup. Easy opening is very important when taking into consideration also the eldery, children and people suffering from rheumatism etc.

The geometric form makes an impressive shelf-presence but also fits well in the hand. It needs little space when packed in boxes in stores and warehouses. This also decreases the transportation expences. Using the packaging as the plate for the food gives you less dishes to wash. After the use it can be flattened easily thanks to the creasings on the sides.

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Skeleton Packaging (Student Work)

Designed by Roy Sherizly, Israel.

Conceptual packaging design, focused on producing sustainable packaging solutions for fragile objects.

Disposed packaging material is one of the leading causes of soil pollution worldwide and results in vast landfills that are required to accommodate the millions of tons of waste we dispose of each year. "Green" packaging design not only reduces the amount of overall packaging that is produced, but takes processing techniques, disposal conditions and the entire product lifecycle into consideration.

This packaging design fully implements the aforementioned ideas through the removal of all excess paneling, leaving only the remaining "skeleton" that still encloses and protects the product.

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Shred (Student Work)

Designed by Ani Bijoyan, a student at the Fashion Institute of Technology, United States.

SHRED is a line of shaving products for teenage boys that are active and like to participate in active sports. Using bright fun colors and icons to identify each of the products makes SHRED more relatable for that age group.

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OP Light Bulbs (Concept)

Designed by Hache Comunicacion, Spain.

OP is the proposed new line of packaging for light bulbs distributed by the "gentleman's" and sold by the "English Court" - the European leader in major department stores. Agency Hache focused on making the packaging stand out from the shelves in the big malls by using striking and contrasty colors. Special printing inks and die-cuts were used.

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Kobber Healthy Line

Designed by Pande Design Solutions, Brazil.

The Kobber, brazilian producer of healthy food, brought to Pande, a brazilian agency of design, the challenge of creating packaging for two innovative products: Crispan and Semix. The first came on the market to give a touch of flavor and crispness to meals while the second came to complement delicious salads.

The created visual identity translated the concept of products into colors and shapes that describes the welfare. The prevailing white refers to the health. The integrated window allows the consumer to view what can be taken to their home. Different dishes simulate the way of using and highlight the appetite appeal. The main panel claims highlight the key benefits as well.

The look was so delighted that Pande has extended the same visual identity for the cereal bars, fruit and crispy. The photos highlight the texture and flavor of each product, with the help of the prevailing white.

For the launch of products in Apas, an event designated to the supermarket sector, Pande developed the visual communication for the booth, recognized in the category "Best Display" by Popai award.

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RNLI Lifeboats

Designed by Supafrank, United Kingdom.

RNLI wished to broaden their appeal with their locally sourced confectionery range, so invited us to review their packaging design. The brief was to engage with visitors across the country and to remind them of ‘beautiful days by the sea’. We visualised the British seaside using various scenarios and nostalgic elements that are simplistic, positive and coherent across the range. See the range RNLI selected and a few of our early ideas.

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Ronhill Unlimited

Designed by Bruketa&Žinić OM, Croatia.

Ronhill Unlimited is the first interactive cigarette packaging in the world with QR code as a part of its design. Because smoking is prohibited in public places, there is a lot less places where smoking is allowed. Scanning the QR code takes the user to a regional (ex-Yu) mobile web site where he can find the nearest place where smoking is allowed by using the map that automatically shows his current location.

Ronhill Unlimited - English from

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Rice Gold

Designed by Cristiano Antunes, Brazil.

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Weinfest

Designed by The Design Studio 13, Moldova.

Fresh View to the German Wine Collection “Weinfest” from Design Studio 13.
The designers created new labels for the well-known German wine «Lieberfraumilch»,
«Schwarzе Katz». In the design of the labels traditional elements were used: bright blue and white colour combination in the label, bottle shape, blue colour of th Rein bottle. The wine collection includes different wine brands. A label was created for each brand. The themes of each label are comic images.

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Terra di Vento

Designed by Claudio Monari of Rinascimento Group in collaboration with Igor Grassi, Italy.

The packaging of Terra di Vento organic wines, a quality oriented company located in the Salerno region (South of Italy), designed and developed along with all the brand identity by Claudio Monari of Rinascimento Group in collaboration with Igor Grassi, began with the careful choice of the container and went on to the definition of the label and the closure. The idea was to decline the different wines with different colors while maintaining common and recognizable graphics. The label turns 360 degrees around the bottle creating a quite singular and personal visual effect. The labels have also a dimensional and tactile effect providing a pleasant and original feel.

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Summercow Milk (Concept)

Designed by Bili Cardona, Spain.

Development of 3 packs of milk of fruit flavors, its image away from conventional products providing simplicity and clarity of the result.

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Ryesenberg Whiskey (Concept)

Designed by David Riesenberg, Israel.

Suitable for small run premium batches, the label is a piece of the actual barrel the whiskey was aged in. Following a process of drying, pressing and silkscreening the label is attached to the bottle and can be removed to be used as a coaster or simply as a collectible once the bottle goes dry. Each piece is naturally unique, maintaining the black color from the charring process and slight aroma.

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Bright Thinking (Student Work)

Designed by Nick Reid, a graduate from Loughborough University, England with a BA (Hons) in Graphic Communication.

BRIEF
The brief was to design a contemporary light bulb pack promoting the new energy efficient LED lighting for the main DIY retailers in the UK and possibly Europe, the package must fulfil the four main needs of the consumer; transport, storage, usage and disposal.

RESPONSE
The response to this brief was to create a package that would eliminate the use of plastics within bulb packaging as they are manufactured using non-renewable sources such as oil and natural gas and also to reflect the selling point of the LED bulbs which is a better impact on the environment. The intended audience for this product is tradesmen and diy shoppers, mainly males aged between 18-50 who want to locate the item they are after easily and efficiently. I began by researching FSC (Forest Stewardship Council) approved Kraft board which I gained from my visit to BensonGroup, one of the UK’s largest packaging manufacturers and discovered
it was the perfect material for bulb packaging as it is 100% recyclable and made from 100% unbleached virgin fibres. I then chose to elimate the various different individual nets for multi-packs of the bulbs such as packs of 2 and 4 and created an enitrely unique design which allows the retailer to seperate the pack using clever perforations to create 6 variations from the one net design.

The further I developed ideas of how to make the packaging better for the environment, the more I was able to change the design to make it very sustainable and eco-friendly, I researched into the use of soy inks as an alternative to the conventional inks which led to the development of simple, bold graphics which were designed to be printed in one colour to reduce costing. The graphics on the design use a clever system which allows the consumer to identify the product based on its mood and brightness, bulbs that are cool white are displayed blue and bulbs that are warm white are displayed red and the information on the front of the product show lumens not watts which is the unit that brightness is measured in. I feel the distinctive packaging and graphics contrast from existing bulb packaging today which is considered to be boring and plain and the unique factor of a glue-less package would be very appealing to manufacturers as well as the whole sustainable nature of the product, I believe this could lead to further green movement into other companies who use harmful packaging.

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James Martini's Fine and Rare

Designed by MusaWorkLab, Portugal.

Manufactured by Camarc in a limited quantity and hand-assembled this wood gift box for JAMES MARTIN'S Fine and Rare 20 year old is made with a frame of solid pine and rigid cardboard.

The wood frame also serves as display case for Point Of Sale. A magnetic system in the wood frame holds the bottle in place.

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Black Market Goods (Student Work)

Designed by Marco Manansala, a graduate from Cal State Fullerton with a BFA in Graphic Design, United States.

The project was to create a promotional beer packaging piece for a fictitious brewing company called, Black Market Goods. Because of the company name, the bottles were created to resemble illegal weapons sold in the black market. Each bottle took about 10 hrs to create due to the long drying times of the primer paint used for the body. Shiny yellow engine enamel was used on the removable fins, cap and on the base of the bottle to offset the matte color of the primer. Finally, a wooden box with a bracing system was designed and constructed to hold the bottles in place during transportation.

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THINK Packaging

Designed by Mat Bogust, New Zealand.

Brief: To design 2 concepts to present as a thank you gift.
Based on what every architect has used before I just had to develop the yellow pencil in some way. With perfect execution this blew them away. I then decided to go festive & create a cracker. Keeping it classy and adding a personal touch - the clients new house placed on top…

A simple note inside or some hand made chocolates - a great gift.

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Jason de Phères

Designed by Alex Arzuman, France.

The brand Jason de Phères was founded in 2010 by 2 students: Alexandre Arzuman (graphic designer) and Dave Tshiani (young entrepreneur). The brand's headquarters are based in Paris and the vineyard is based in the valley of Marne and on the Montagne de Reims.

The purpose of the concept is to link our champagne to the world of art.
Therefore our Champagne is the sponsor of the ArtHamptons galleries in USA since april 2011.

Moreover, we have been working with different artists, such as the parisian street artist "Yosh" or the New Yorker photographer Drew Tal, who customized the Jason de Phères bottle. Jason de Phères - Art Champagne is much more than a consumable product, it's a collector's item.

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Starbucks Less Is More (Student Work)

Designed by Carla Mezher, Lebanon.

The Brief asks for the design of a special edition package for Starbucks.
With the purchase of 3 coffee bags, a free mug is given. The package must be eco friendly and sustainable.

The adopted package can be wrapped into shape without the use of industrial machines, this would decrease shipping charges (Less used space).

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Quintino's (Student Work)

Designed by Devi Natalia, a student at Tarumanagara University, Indonesia.

Quintino's is a company that focusing on the coffee business by specializing deliver the best quality of Arabica coffee from many islands in Indonesia. Since the head roaster as well as the founder is an Italian, their coffee are roasted with classic Italian style (darker from the common process).

One of their biggest problem in the market is only few people know about their brand and their product. So, I redesigned their logo + package. In order to position their brand and product in consumer's mind, I played and emphasized their 'Q' word name into the illustration of a cup (looked from above) which shaped to look similar to 'Q'. On the backside of the package, I still emphasized their 'Q'.

To put more personal feeling with customer, I add label tag for their 250 gr package. Inside those label tag, customer might find a quick information about Quintino's, map location, etc.

Quintino's coffee product available in 8 variety of 250 gr and 1 variety of 3 sized box (contain sachets).

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Play (Student Work)

Designed by Ani Bijoyan, a student at the Fashion Institute of Technology, United States.

Play is collaborative design between Stephanie Felicita Smith and Ani Bijoyan. It is a line of adult toys for women who aren't shy about their sexuality. With black and white photography complimented with a pop of color Play is elegant and sexy. Clearly displaying what each product inside the package is with a touch of attitude. Play's tagline "anyway you choose to give it" suggests that it is a playful and fun brand.

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Oyikil Redesigned

Designed by Arena-DG, Argentina.

Oyikil is a line redesign and extension project carried out by José Bahamonde and Natalia Arena. The line needed to grow vertically (Reserva, Gran Reserva, Icono) and horizontally, i.e. by adding varietals. These clients also wanted that labels looked more trendy and elegant.

The name had to be kept, that is why, we decided to emphasize its meaning (Oyikil is Tehuelche language for condor) and try to find a new image that would allow us more versatility. We redesigned the brand by using a more balanced and legible font.

The condor colors and flying altitude inspired us to come up with a simple way to represent each line. The first white label represents the youngest and less costly wines. “Vuelo” (flight), “Gran Vuelo” (great flight) and “Cumbre” (summit)correspond to Reserva, Gran Reserva and Icono repectively where the background color gets darker and the condor flies higher.

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Mom’s Best Naturals

Designed by Ideas that Kick (Design Division of HartungKemp), United States.

The makers of Mom’s Best Naturals breakfast cereals recognized that their existing packaging was an impediment to growing their value brand’s retail footprint. The existing boxes looked “low price,” but sacrificed equity, too.

More than just a logo revision and changes to the brand color palette, Ideas that Kick recommended the client consider wholesale changes that would make the most of their investment in packaging redesigns — and result in brand assets that would create emotional bonds and brand equity with cereal shoppers. This ground-up approach required an entire rethink of the value brand’s story, as well as how that story could be articulated on the box for each flavor of cereal.

Kick’s creative strategy was to lead with “quality” and “natural” in our packaging concept. To congratulate our Mom for making the environmentally responsible breakfast cereal choice. Rather than depict another cereal bowl and spoon, Kick illustrated inviting natural environments, making a smart breakfast part of a much larger benefit conversation.

Kick’s colorful, illustrated boxes had an immediate impact on the client’s bottom line. The Mom’s Best Naturals sales force and distribution channels demanded an expansion of flavors even before the first new cereal box had gone into production. Retailers embraced the new look based on how it stood out on the shelf and how it engaged consumers.

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Herdade Grande

Designed by MusaWorkLab, Portugal.

As well as rebranding the identity for the Herdade Grande wine producer from Portugal (Alentejo), MusaWorkLab also designed the packaging for both wines Herdade Grande and Condado das Vinhas.

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Portfolio Board Game (Student Work)

Designed by Kevin Trow, a student at the University of Texas, United States.

The Idea was to create a playable game designed for creative professionals. The game pieces that the players can choose from include art careers including design, drawing, painting, printmaking, and sculpture. Along the way the players will fall on “career advancement” tiles or “career disappointment” tiles and they must choose a card that makes the player move back and forth accordingly. The first player to the victory tile wins.

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Urbio

Designed by Christina Rotundo, United States.

We needed to create a strong identity and packaging system for this product along side the actual product design, so we developed approachable, eco-friendly packaging that we feel fits the ease and style of this product and the culture it speaks to.

Urbio is an urban vertical garden that is booming on Kickstarter. We’re very excited about the concept and the trend it will lead. Urban gardens are super hot right now and Urbio is the newest and best solution we’ve seen yet.

We feel that this concept resonates so well with the general design population and are exited that we’ve funded 3 times our asking on Kickstarter!

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Monama

Designed by A10 Design, Brazil.

Monama is a new brand of organic foods with innovative positioning and profile in the market. For this major project, A10 was invited to create the name, visual identity and packaging to communicate the care the brand takes with its products on every level of the production process. The name finds its meaning in the roots and origins of the natural consumption of foods. With this concept, its identity as well as packaging have delicate features while at the same time maintaining important information such as flavors and tips for consumption. The result is a carefree visual identity with images filled with appetite appeal, combined with the light tones of the fruits and ingredients explored through the illustrations.

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Quiksilver Wave Gift Card

Designed by Design Packaging Inc., United States.

The Wave Gift Card design was developed on a trip back to Laguna Beach in 2010, thinking of how we would be able to simplify gift card packaging with equally simple production methods. This concept lived in a sketchbook for nearly a year, until Industrial Design intern John Turner had the time to take a few sketched concepts and give them life in a 3D environment this summer.

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La Tomatina

Designed by Chris Cavill, United Kingdom.

Pitched advertising campaign for the world’s largest tomato festival La Tomatina, situated in Bunol, Spain. The campaign targets the audience by a series of guerilla advertising and direct mail. The promotional pack contains a squishy rubber tomato, which reveals the festival logo once stretched (conceptually giving the viewer an insight to the festival). The container for the promotional item is designed in the style of paint packaging and plays on the phrase ‘paint the town red'.

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Booster Energy Drink

Designed by Saatchi & Saatchi Belgrade, Serbia.

This is the package made for booster energy drink in serbia as follow up of tv ads and campaign “more energy – more fun”.

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Mug Pub (Student Work)

Designed by Ivan Maximov, Russia.

Mug is a big chain of football pubs based in Moscow. This pub brews its own beer. This is a new concept for take away beer. Beer is filling in paper cups then special sticker putted on the top for each sort of beer. The new cup combines the form of the traditional beer pint and usability of recyclable paper cups.

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Melon Kernal

Designed by Prompt Design, Thailand.

Melon Kernels are a brand of roasted watermelon seeds. Melon Kernels come in two flavors, original and spicy. The brand’s target market spans teenagers to recent college graduates.

Melon Kernels compete in the highly competitive and saturated snack food market. The packing needs to communicate clearly and quickly what the product is and differentiate itself from competitors. Market research identified the trend that consumers prefer to eat real watermelon seeds.

This insight was the motivation for using a cutaway of a watermelon displaying the fruit and seeds within a melon. The visual cues communicates to the consumer that Melon Kernels are a 100% natural product. The watermelon on the packaging is strategically placed in the center and provides a focus point for consumers seeking a snack. The vividness of the melon helps differentiate the product from competing products.

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Chedds

Designed by BrandOpus, United Kingdom.

BrandOpus has designed the branded packaging for Chedds; a new kids snacking range from the nation’s favourite cheese brand, Cathedral City. Dairy Crest, the UK’s leading dairy company, is set to transform the Kids’ Cheese Snacking category with Chedds, which launches across the trade from August, in time for the ‘back to school period’ supported by £3million campaign.

BrandOpus embraced and developed the concept of a mouse character across the packaging, to inject streetwise personality and appeal to the product which offers kids a new and more exciting way to enjoy delicious real Cheddar. The mouse was also brought to life across the inner packaging, showing him enjoying a range of activities and presenting a different image each time kids reach for Chedds.

BrandOpus retained the distinctive red of Cathedral City within the design, reassuring mums that Chedds too offer a 100% natural product, a real point of difference within the Kids’ Cheese Snacking category, which although valued at £305.6m, has suffered an image problem in recent years with some existing branded offerings being perceived by mums to be processed and unnatural.

Paul Taylor, creative director, BrandOpus says: “We had great fun bringing the mouse character to life across all the various executions and inner packs which we hope kids will love and mums will trust”.

Chedds builds on the existing successful partnership between BrandOpus and Dairy Crest which has also seen the successful relaunch of Country Life and Clover.

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Sola Squeeze

Designed by Aaron Melander, United States.

Inspired by the beauty and power of color, the solution devised brought smart personality infused with simple elegance to Sola Squeeze's line of 100% Juice Smoothies.

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Wrigley 5X Mutant Flavour Gum

Designed by The Saltmine, Australia.

The Wrigley Company's 5 Gum has joined forces with 20th Century Fox's new movie release X-Men: First Class and The Saltmine to create Limited Edition 5X Mutant Flavour Gum.

The campaign includes new branding, packaging design and POS for the new 5 Gum 'Mutant' flavour all of which were designed by The Saltmine.

The POS includes a promotional campaign aimed to encourage trial of the gum and promote the partnership with X-Men: First Class. Characters from the movie have been used to create the immediate link and drive interest and awareness in the promotion and new 'Mutant' flavoured gum.

The promotion is still in its early days but has already drawn plenty of media attention in Australia.

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Reboot (Student Work)

Designed by David O'Sullivan, Ireland.

As part of a Second year Cork Institute Of Technology Visual Communications Project I was required to come up with a range of three products. I chose energy products, in the form of a drink, glucose sweets and effervescent tablets, I wanted to keep the design simple and clean, the graphic was inspired by molecular symbols and the power symbols was to portray turning on your energy.

Reboot is based around the Guarana plant, a natural stimulant safer than caffeine, which is now beginning to become more popular in the market place, and not leaving the body drained one the stimulant has wore off. The perfect energy fix no matter where or when.

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Four Tines

Designed by JJAAKK Design, United States.

Identity and packaging for a line of gourmet and organic frozen vegetable entrées. Editorial-style photography accompanied by a structured, modern design allows these savory dishes to take center stage.

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Gubble Bum

Designed by JJAAKK Design, United States.

Packaging design for a fun and twisted bubble gum brand. Beneath the cutesy exterior lies an unexpected twist: removing the outer box reveals the skeleton of each "bum".

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Raw Lisa

Designed by Believe in, United kingdom.

Following a successful 3-way pitch Believe in™ were commissioned by Raw Lisa™ to create their brand identity and packaging for a new range of delicious raw, gluten- and dairy-free breads/crackers.

Raw Lisa™ creates convenience based raw food products – a relatively new, yet fast growing concept in food retail. Founder Lisa Sture is also a leading figure in the Raw Food movement. Their products will initially be launched in the specialist food sector with the intention of reaching the mainstream via supermarkets. The objective is to appeal not only to Raw Food devotees, but also those looking for healthy convenient food options.

The Raw Lisa™ brand identity is bold and confident, reflective of the pure nature of the products. The logo is applied in conjunction with a series of abstract, germination-like illustrations which grow from the aperture and represent the living ingredients. The shapes within the customised typeface reflect seedling shoots.

The strapline ‘As nature intended’ further emphasises the natural health benefits of the products.

“A strong colour palette has been deliberately developed to reflect the energy and living nature of the raw ingredients and the truly vibrant flavours of the products. This is a brave move in a marketplace typically saturated with underprinted raw aesthetic.” Blair Thomson Creative Director, Believe in™

Every aspect in the design of the packaging has been considered to reinforce the Raw Lisa™ brand identity and values. From the custom architecture of the fully recyclable box – which incorporates curves taking cues from the circular logo and shapes in the typography; right through to the plant-based compostable cellophane wrap and recyclable sticker seal.

The identity is applied using silver foil blocking to reinforce the premium nature of the product. The raw tactile finish of the package was achieved by printing on the uncoated side of the FSC box board, this also provides subtle raw texture within the foiled areas.

The resulting vibrant package has strong shelf presence and is a bold introduction for Raw Lisa™.

The first three Raw Lisa™ products – Onion Flatbreads, Tomato Breadsticks and Seed Snaps are to be launched July 2011.

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100 Elastic Bands (Student Work)

Designed by Ric Bixter, a second year graphic design student at UCLAN, Preston, United Kingdom.

The brief was to go into the pound shop and pick out something that seemed dull and completely re think the packaging of it. The idea is that the elastic band in the middle squeezes in the box and the strong the band, the most the box is squeezed.

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DressUp Boy (Student Work)

Designed by Markus Ölhafen, Austria.

This is a personal project I realised for my girlfriends birthday.

It is a magnetic dress-up puppet, made out of printable magnetic foil and cardboard.
For the packaging I tried to use materials with a natural feeling to create a handmade-touch. As an inspiration I thought back to primary school when we made small cardboard puppets that could be dressed with paper clothes.

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Cacique Copa América 2011

Designed by Art Contrast, Brazil.

With another Project alongside Diageo, Art presents its first international project and will be part of the biggest soccer tournament in Latin America, Copa América 2011, beginning July 1st!

The Cacique rum, one of the most traditional and popular icons produced by Diageo Venezuela, has won two special sleeves for its traditional Ron Añejo, with references to the sports and the celebration of the games.

One of the sleeves is illustrated with a cheering crowd among the colors of Venezuela’s flag – yellow, blue and red – the country of origin of the rum, where it is a best seller.

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Sustain

Designed by Treasure, United Kingdom.

Sustain is a soap made from 100% sustainable palm oil. Other bars that use unsustainable palm oil are destroying habitats that are home to some of the most endangered species on our planet.

Working with copywriter Chris Miller, we wanted to show people some of the species that they would be helping save by buying Sustain.

We developed three characters based on threatened animals and created some lovely copy that would tell people about each animal and the habitat they lived in. The pack design was kept simple and I created a brand logo that could be easily recognised and work by itself.

It may only be a little bar of soap, but using products that use unsustainable palm oil has much bigger consequences for our planet.

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TGTL Moscatel

Designed by NTGJ, Portugal.

Moscatel is a fortified wine from the Setúbal region on the south of Lisbon. Using an elegant bottle, we decided to use a colorful photography of traditional fisherman boats from Setúbal.

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Petfran

‘Pro Koi Series’ is aimed at Koi enthusiasts and the products come in larger sizes to cater for pond environments.

Designed by &Larry, Singapore.

As part of the overall identity for Petfran aquaria supplies, we helped to rationalize the product categories and designed appealing packaging for each of them.

The visual key is to always begin with an appropriate illustration, especially for specialist breeds like Arowana and Koi.

Products in each category are then colour coded and numbered for quick reference. Care was taken to ensure consistent branding across the entire product range.

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Laranja Mecânica (Student Work)

Designed by Jessica Comin, Brazil.

This is a conceptual package inspired by the book Clockwork Orange, of Anthony Burguess.

In the book, the protagonist Alex, lover of ultra-violence, is subjected to a brainwashing, what makes impossible for him to keep doing the atrocities he was used to. Based on this concept, the package must also suffer a ‘brainwashing’ to the consumer be able to get the chocolate inside.

Initially, the package is aggressive, polluted and full of thorns. Once opened, it turns into a cube, which represents life within the rules. In the book, the protagonist’s essence doesn’t change; he is forced to change due to the sickness he feels. So, even in the cubic form, the package continues full of thorns and causing dizziness. The chocolate has the shape of eyes, because it is a very remarkable icon of this book, since it is through the vision that brainwashing is done.

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4711 Nouveau Cologne

Designed by Peter Schmidt, Germany.

The new fragrance 4711 Nouveau Cologne will be symbolically launched on 4th July 2011. This is a modern interpretation of the legendary 4711 Original Eau de Cologne. The new edition celebrates the immaculate quality, glory and the duration of the more than 200 years old original.

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Walmart Take & Bake

Designed by Edmundson | Martin, United States.

Strategic re brand to increase taste appeal, shelf impact and overall shoppability. The scope included identity refresh, brand language, package design, structural consulting, and photography direction.

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Wild Turkey Ready-To-Drink

Designed by The Saltmine, Australia.

The new Wild Turkey ready-to-drink design hits shelves this month with a design from The Saltmine. The brand was acquired by Campari in 2009 and needed to bring the RTD products in the Australian market inline with the global parental brand changes.

Developed exclusively for the Australian market, the Wild Turkey RTD range now consists of Wild Turkey 101 Premium Blend at 6.5 percent ABV, Wild Turkey and Cola at five percent ABV and Wild Turkey and Dry, also at five percent ABV, in both bottle and can formats.

The revamping of the range coincides with the kick off of the ‘Give ‘em the Bird’ campaign.

“We wanted to change the packaging of our RTD range to reflect a contemporary look that will build on the brand’s rich heritage and drive Wild Turkey to new levels in Australia,” Campari Australia marketing director, Brad Timbrell.

“Wild Turkey is also going through global packaging changes in its glass spirit range, due to roll out later this year, that will reflect a more modern look. The updated range of RTD and glass spirits has resonated extremely well with Australian consumers, with recent research confirming our new look is a winner.”

Wild Turkey’s legendary master distiller, Jimmy Russell, gave the new look his thumbs up. “Even a good ‘ol boy changes his shirt every now and then and the new RTD range represents a careful adjustment of the flavour that consumers love,” said Russell.

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Sage

Designed by Garrofé Brand & Pack, Spain.

The leading company in software of management Sage has trusted to Garrofé Brand&Pack the re-design of the packaging of its products, as part of its managerial strategy of innovation and of clear differentiation with regard to its competition.

Sage's managerial motto, "passion for the software", was not leaving place to doubts at the moment of raising the restyling: it was necessary to create a family of attractive packaging, able to differentiate the lines of products and to emphasize the own values of the brand: simplicity, agility, integrity and confidence, besides a deep respect for the environment.

Adding the Sage’s "passion for the software" and the offer of Garrofé Brand&Pack's new formats, an unsurpassable result has been obtained: a complete series of innovative packaging, with a unified image but, at the same time, differentiated by product groups, Thanks to this exposition, the new packaging supposes an experience for the client. Far from being mere "silent sellers", the new packaging are the most important tools helping the user to choose and to reaffirm his decision of purchase, making him perfectly knowledgeable and conscious of the product, which acquires and reinforcing in addition Sage's leadership in its segment of market.

With the aim to give the maximum information to the client, to help him in the process of purchase, Garrofé Brand&Pack has arranged the universe of Sage products, which has several categories and subcategories, identifying each of them by means of a type of packaging and a chromatic code according to the presentations and the recommended retail price.

On the other hand, given the great importance that the client grants to the environmental preservation, the packaging have reduced its size notably and there has been use recycled papers for its production, guaranteeing this way an important saving of material and of space in the linear one of sale. To reduce the packaging was a risky decision, because of the standardization of sizes that rules the current market. Only a company like Sage could do it, because the leaders always stand out for their great capacity of risk and innovation.

As result, the new packaging, more than thirty in total, have the power to guarantee the leader's image of Sage and of separating it from a competition that continues using packaging of great size in relation to the content. For its elegant, coherent image and even transgressor, the re-design realized by Garrofé Brand&Pack for Sage has the aptitude to strike on the point of sale and also on the final consumer.

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