Gutfried (Concept)

Designed by Baita Design Studio, Brazil.

Gutfried is a traditional German delicatessen manufacturer, searching for an innovative packaging design for the poultry sausage in order to differentiate from the competitors.

The new packaging concept should only be for the outer packaging of the product and should be innovative, modern, high quality, visually appealing, attention-grabbing and practical while being environmentally-friend and resource-saving packaging materials.

A plastic cup in the form of the product, with a cap so the once opened sausage keeps fresh for a longer time.

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Doci Gummies

Designed by BRAIND, Brazil.

Docile is one of the largest manufacturers of candies in Brazil and BRAIND redesigned the brand identity for its gelatin candies product.

The design is based on funny scenes, exploring the concept that life is hard but our jelly is soft.

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Los Escasos

Designed by Arda Kissoyan, Peru. Typography by Angel Koziriupa, Illustrations by Fernando Falcone.

Variety is an absolute star in this rare, unique for wine Bodega Alta Vista. We have gone with the concept of creating RPG (Role Playing Game) setting for this adventure. We defined the players by drawing on historical data, mythologies, origins, personality, physical and even psychological characteristics of each. That's why the new labels travelers are an interesting combination of image and stories about the "actors".

Core Concept: The Game. Because we understand that the brand experience in the wine is closely lined with the experience with the taste, knowledge, to discover and describe. We also believe that having fun is an interesting way to create an emotional connection between consumers and brands.

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Dreamer - Fresh & Fruity

Designed by Mart Kont at The Division, Estonia.

Dreamer is a line of sweet wines, that is best selling in Estonia. The hallmark of those wines has been a picture of a dreaming man. "Dreamer - Fresh & Fruity" is a new extension of the line, that has semi-sweet taste and has different, more modern design. (I have added a picture that is a comparison of the old an the new bottle.)

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Medusa Deluxe

Designed by Formas do Possível, Portugal.

Medusa Deluxe wanted a fresh and appealing design to its different packaging needs, appealing to a trendy young consumer who doesn't want to associate his everyday tobacco product with the classic design label aesthetics.

The design idea came from the image of the Medusa (also know as jellyfish, sea jelly or Medusozoa ) and the organic feel of its body and long tentacles, creating a graphic language that wraps around a diverse range of products such as tobacco, filters, rolling paper, rolling machines and even wooden pipes.

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Coma Wine

Designed by Andreu Zaragoza, Spain.

Label design for Coma wine produced in Capçanes (Tarragona). As the name surprises, we can read the dictionary description of this word with a new definition that says: "A good wine from Capçanes".

After designing the Coma wine label I wanted to make a packaging project to experiment giving curved forms to cardboard. I used only black and white cardboard, without printing.

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Blackwood Pet Food

Designed by Ideas that Kick, United States.

Ohio-based Blackwood Pet Food’s handcrafted, all-natural recipes have been loved by trainers of champion sport and show dogs for years. When the company decided to extend their retail footprint, they knew new packaging was key to wooing retailers.

Minneapolis design consultancy Ideas that Kick (formerly known as HartungKemp) created new bags that placed key nutritional values for each recipe front and just a bit off-center. So pet-loving families can feel great, at first glance, about what they’re feeding Fido.

Kick’s bags also make it easy for store clerks to recommend Blackwood foods. Kick’s strategic thinking and smart design transformed this challenger brand into what the agency calls a Shelf Kicker™ in the premium pet food category.

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Dymov Cold Cuts (Redesigned)

Designed by Nadie Parshina, Russia.

Redesign of Dymov’s cold cuts line.
The breef was to make the line more vivid, more modern and festive.

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Badger Ales (Redesigned)

Designed by BrandOpus, United Kingdom.

BrandOpus continues its partnership with independent UK brewer and pub owner Hall & Woodhouse, with the redesign of the full range of Badger ales. Following on from a pitch won by BrandOpus in October 2010, and the success of Hopping Hare launched in March, the wider range of nine ales will hit the shelves in mid- August.

The brief was to encourage consumers to explore the wider Badger range rather than just repeat purchasing their regular brew. BrandOpus established a framework for the brand identity that evokes the core ‘countryside ale’ proposition. This has been used to bring consistency across the rest of the range, whilst distinguishing each of the beers through its own unique personality.

Although the beer remains the ale that Badger fans know and love, the re-design expresses the quirky traits of each of the unique personalities of the ales through a series of characters. These characters build on the countryside proposition of Badger and hark back to the Dorset home of the company. The core range is represented by a series of illustrated animals designed to reflect the characters of the ales in the range: Golden Glory by an eagle, England’s Own features a stag, Golden Champion by a horse, amongst others.

Beyond the core range, the premium Badger ales are represented by countryside pursuits: Blandford Flyer featuring the fly from the end of an angler’s fishing rod, and Poachers Choice represented by the feathers of the poacher’s hat. The use of black and gold colours within the design distinguishes the ales as a discerning choice, perhaps for enjoyment after dinner, rather than a session ale.

Paul Taylor, creative director, BrandOpus says, “We’ve brought to life the proposition of countryside ales through the rural themes of each of the individual beers. The characters hark back to Badger’s Dorset origins, and differentiate the brand from the competition.”

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Vibrational Perfumes

Designed by Gal·la Termes, Spain

The Vibrational Perfumes Collection is a set of sophisticated mineral elixirs inspired by lithotherapy and aromatherapy, resulting from the fusion of minerals with the most exquisite scents and aromas.

Rose Quartz brings peace and tranquillity. It facilitates forgiveness and self-acceptance. It arouses love and awakens the senses.

Tiger's Eye offers protection and dynamism. It brings inner strength and freedom. It is the stone of good fortune.

Amethyst helps consciousness. It is a stone for improvement, renewal, serenity and confidence which brings inner peace and well-being.

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Tea Set (Student Work)

Designed by Daria Kuzmina, a student at the British High School of Arts and Design, Moscow.

This is Packaging for the good quality organic tea with natural additives. It is a tea for people who likes organics and trust natural brands, harmonic and a little bit dreamy.

Brand name is TEASET. Each pack contains black tea with various naturals additives.

There are 4 different packs with berries, spices, flowers and herbs.

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Collection Magazine

Designed by Chris Conole, Australia.

Since the birth of magazines, readers have been collecting. Tearing, collating, filing, sticking and tacking; work or play, this is a trend that thousands of people all over the globe have adopted. But how do you savor a page without destroying it with a tear? Or frame an image locked in a coffee table book?

Collection Magazine is a luxury publication, offering the old fashioned decadence of the printed page, with a modern distinction; finely perforated at the spine, every page is collectable and ready to frame.

A double foiled hard cover with a die cut was designed to distinguish Collection Magazine from the plethora of fashion magazines available today and the premium uncoated stock provides a sensual touch that reflects the opulent nature of this luxury magazine.

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Olivanica

Designed by Toast Design, Australia.

Family owned & operated Olivanica have been producing small runs of exceptionally fine quality olive oil for a few years with great success. In late 2010, we were approached to create an identity and packaging design to reflect the outstanding quality and purity of the oil.

Without a long history, and being an Australian company, a typical/traditional design would have been fraudulent. Instead, we opted to accentuate the traits of the product – its purity, quality and elegance while simultaneously developing a packaging design to stand out amongst its competitors.

We created custom typography for the logotype, reflecting the purity of the oil by using letterforms based on perfect circles and straight lines without any unnecessary elements.

Elegant, sophisticated and simple, maximum impact is attained in the packaging design with minimal clutter and use of just a single ink "colour" – a copper foil.

For the reverse, a family crest was developed to tell the story of the family behind Olivanica – whose Italian heritage has engrained with them an appreciation for great food and premium ingredients.

Before delivery, each bottle is adorned with unique a hand-written tag denoting its year of production – a reminder of its exclusivity and quality.

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Fish, Bird, Dog & Cat (Concept)

Designed by Sara Strand, Sweden.

Fish, Bird, Dog & Cat is a line of animal food/candy. Organic food/candy which comes in a packaging with little windows. So you can easily see what product you’re buying for your pet.

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Liouguei Soap

Designed by Gidea Group, Taiwan.

Liouguei Soap began as a Marakot (a big typhoon that hit Taiwan in 2009) relief project, helping local women (who used to pick local wax apples before it was washed away by the flood, to help support their family) make hand-made soap. GIDEA GROUP was asked by NCKU (National Cheng Kung University), who was in charge of the project to "brand" and help "package" the whole project.

The "hand" was selected as the central theme of this work, because in both harvesting and soap making, it's with their hand that these women work hard to provide for their families, and in Taiwanese culture, many feel that one's destiny is recorded on one's palm print, thus all the materials for the packaging were carefully selected for their "touch" - how it feels on one's hand, in the end using a material that is used internally as structure for hand glued packaging and not as the exterior, like the women of Liouguei, who are strong at work and an important part of Taiwanese society.

A very traditional Japanese craft packaging feel was also implemented to help convey the quality and craftsmanship of the product, with of course, Taiwanese sensibilities.

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Burnt Sugar

Designed by d.studio brand design, United Kingdom.

Burnt Sugar is a boutique brand of fudge with humble beginnings. Started by Justine Cather, who nabbed her mum's recipe and took it to market (London's famous Borough Market to be precise), word soon got out about the delicious lumpy, bumpy pieces of sweetness and its popularity soared.

Having worked with Justine on her gift ranges, she asked us to create a new direction for the brand and redesign the packaging for the core range. Working closely with Justine, we developed the 'every one is different' concept, which not only celebrates the perfectly irregular pieces of taste bud-tingling randomness but also all the wonderful variety of foodie folk who like to indulge in her fudge.

The first thing we did was turn the pack around and tweak the flap to give the impression it was sealed with a sticker. This made it look like the traditional bags the loose fudge is sold in at Borough Market, and instantly communicated the roots of the brand.

We then commissioned five illustrators to 'doodle' all over the packs so each product had its own individual personality. Not a single font was used on any of the packs - every element was meticulously hand-rendered, including the back of pack statutory information, right down to the recycle logo and 'e' sign.

We also added a little surprise under the flap of each pack for the customers (or fun-loving foodies as Justine prefers to call them) to discover.

Wes Anson, creative partner, d.studio comments "The project was a perfect collaboration from start to finish - we worked closely with Justine on every aspect from concept to copy writing to ensure everything on the pack communicated what's so unique about Burnt Sugar. It was a real labour of love and we're chuffed with the results."

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Rhythm (Concept)

Designed by Farruk Tillaev, United States.

Stay in Rhythm! This simple, colorful design is for a concept energy drink - Rhythm. The idea behind the design was simple - to create a drink cover that would be appealing to the young people who try to stay in Rhythm, whatever they do. The pattern on the can is composed of various icons that associate with a retro/popular culture (guitar, DJ, Boombox, and of course, Afro hairstyle)

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The Seed Pod (Student Work)

Designed by Aaron Colfer for his Final University Project, United Kingdom.

The saving of seed has long played an important role in civilisation. In the past, saving seed was a necessary practice that was essential to any family’s survival. In modern times, with food being so readily available, it’s not essential that families grow their own food, as a result, the practice of saving seed has died out.

The seed pod allows anyone to save the seeds from the plants that they grow.

In seven simple steps, seeds can be saved and stored in a fridge for years and years. The size of the product allows the user to make better use of the space in their fridge. The product is also stackable for easy storage.

The product makes use of technology used on an industrial scale at The Millennium Seed Bank. The technology has been simplified for use in the domestic environment.

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Allinson

Designed by Family(and friends), United Kingdom.

Allied Bakeries are seeking to drive awareness of portfolio bread brand Allinson amongst heath conscious UK consumers.

Family (and friends) was appointed in February 2011 after a three-way pitch to give the brand's packaging increased standout and relevance as part of a wider campaign.

With the classic 'nowt taken out' advertising being the only previous recall, the brand owners felt there was a strong rationale to delve back into Allinson’s genuine history to drive interest today.

The brand has a fine pedigree that has been lost over time; Thomas Allinson set the standard for quality wholemeal bread back in the 1890’s. As a health conscious victorian doctor, with ideas way ahead of his time, he decided to establish his own brand of flour, enabling bakers of the day to create healthier loaves. The modern day bread brand was born out of this story.

The repackage creates a ‘taste of tradition’ in every sense, from the re-introduction of the brand’s original windmill trademark and Allinson’s signature, through to panels featuring health tips, drawn from Allinson’s original essays.
All this is held together with a newly created, bold sash device to create cut-through on shelf.

The design extends to all of Allinson's variants and formats, including new product development 'Brown batch with the taste of sourdough'.

The brand relaunches this week in UK multiples, supported by Press advertising by M&C Saatchi.

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Harley Davidson Spirit (Student Work)

Designed by Sa Nguyen, a student at the Academy of Art University, United States.

The assignment is to conceptualize a skincare line for an existing brand that is currently not on the skin care market. Students are expected to understand the company philosophy, target audience, and overall brand aesthetics. The deliverables include seven skin care items and a point-of-purchase display.

I chose Harley Davidson as the brand to create this new line of skincare: "Spirit by Harley Davidson." The market for Harley Davidson motorcycles is large and they recently decided to target younger bikers and also women. A skincare line is a logical product introduction to solidify their brand along with their legendary motorcycles. The size of the products also an important element to consider, the target customers are bikers so the size should be small enough in order to bring the products along on their road trip or daily commute.

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Bulldozer Beer

Designed by Firstbase, India.

As the name suggests, we wanted to create something that gives a feel of the name the brand carries! The task was also to give it a very fresh and out of the box look that has never been tried for a beer.

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Bean Bags (Student Work)

Designed by Freddy Taylor, United Kingdom.

Walk into any supermarket, choose a brand you dislike and re-brand & re-package, anything goes. Brand selected Geo Organics.

Concept: Try an reflect the honesty of the brand and product through innovative packaging and a new logo: Bean Bags.

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Vallila Interior

Designed by Nikolo Kerimov and Ilari Laitinen, Finland.

The task was to design a series of new ecological product packaging for Vallila Interior, a large textile company in Finland which is engaged in interior design projects and produces its own range of fabrics. Due to new material and waste regulations in the EU, the company needed to replace plastic in packaging with non-PVC alternatives.

The material used for Autumn Collection 2010 product packaging is carton, on which the familiar Vallila Interior look, Vallila Interior story in brief as well as necessary products details have been printed. The small hanger has been made from tightly pressured paper mass using custom moulds, and comes in two different sizes. The product price will remain the same though the design work has risen the value of the product.

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Francis Montesinos Alba

Designed by Lavernia & Cienfuegos, Spain.

A black glass cylinder wrapped in fuchsia in order to evoke the creative world of Francis Montesinos in which the traditional and the modern, the Mediterranean and the sophisticated are combined.

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National Trust Biscuits

Designed by Studio H, United Kingdom.

Adrian Johnson was commissioned to produce a range of architectural based illustrations for National Trust biscuits.

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be Fruits

Designed by c:lynk works, Switzerland.

Global re-branding of the To Be Fruits brand. Design the new range of packagings for their 5 litres bag-in-box containers.

Family business with strong inherited production values following a natural and artisanal production process - inherited story yet transposed in a contemporary environment and context.

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JZN MC2U

Designed by Gidea Group, Taiwan.

As the leader of Taiwan's traditional cake industry, JZM is known worldwide for its pineapple cakes packaged in this little golden box for a long time.

On this seasonal packaging design, we implemented the classical golden pineapple cake package with the joyful Christmas design, also bringing out a sense of East meeting West.

This special Christmas packaging was a commercial success for JZM, especially loved by Japanese and Hong Kong tourists who came to Taiwan to spend their Christmas Holidays, a chic and lovely souvenir to take home with!

This package is also the Winner of iF Communication Design Award 2010!

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Grandpa's Dairy

Designed by Toast Design, Australia.

With products already on shelf in close to 200 independent stores throughout Australia, our client approached us to rebrand & repackage their range of dairy products prior to its debut in a large warehouse-style supermarket chain.

The rebrand and new packaging needed to address a few key points, the most vital was to break into a new, non-Lebanese market.

Other important goals were instant recognisability, powerful branding and an affordable look – is great quality AND great value.

Our aim is to attract the attention of new customers and for people to recognise the range simply by colour – thus streamlining their shopping experience and making it very simple to tell their friends to “try the purple one”.

Fusing elements of family business, the tradition and history of lebanese yoghurt/cheese making and a modern, vibrant aesthetic, we developed a very strong design, easily adapted to their extensive range of products.

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Kaluskie Exportowe

Designed by Umbra Design, Ukraine.

The new beer brand Kaluskie Exportowe, created by Yaroslav Shkriblyak from Umbra design, was originally brewed in 1870 in the City of Kalush, Ukraine.

Exportowe Kaluskiego browaru (some called this beer in 1870) was exported to many European towns and was different for its taste and flavor, based on factory history (which was founded in 1565) it was re-released as Exportowe to different cities. Our task was to reflect the history of the brand in the label design, and also the mood of the European beer, the masterful approach to making this product and the appreciation of the centuries-old traditions.

The label design of the 1870s was changed until today but we tried to preserve the vintage-style of 18th and 19th centuries and to create traditional images of a beer brand and not clone existing products.

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Pasta Prima

Designed by Murray Brand Communications, United States.

Sold as 100% all natural, organic and gluten free, the new look extends to 15 SKUs
and launched at a variety of national grocery retailers just recently.

The objective of this project was to design a recognizable brandmark and packaging architecture supportive of an all-natural positioning. Also, the new package design was to convey a message of simple ingredients and delicious products that are easy to prepare.

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Park Seed (Student Work)

Designed by Devi Natalia an university student from Jakarta, Indonesia.

The brief was to create an imaginary brand with its package. I chose to create a seed brand that encourage people to start planting and to facilitate that aim, it serves citrus seeds plus a pot for the beginning

This packaging is a hexagon box, made of medium thick carton.

It contains high quality selectable citrus seed, plus ready to be planted pot.

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The Wallee

Designed by Denise Franke, Germany.

The idea was to create a simple and charming packaging concept for the Wallee´s whole range of iPad Accessories, that illustrates the playful, efficient and easy-to-use character of their products.

A thick cardboard was chosen for the different boxes and, finished with screen-printing to reduce the use of plastic materials.

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Currenna

Designed by Shawn Schrader, Japan.

The logo and package design for the Currenna line of hair care products were for anti-aging thus leading to the idea of twisting and reversing time (counter clockwise). Although not obvious to the consumer, the theory behind the simple design was well received with the client.

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Burn Cigars (Student Work)

Designed by Paola Meraz, a student at San Diego City College, United States.

Dark, rich, and flavorful, Burn Cigars are the ultimate trademark of masculinity and class. A classic icon of American humor and wit, George Burns was the inspiration behind the creation of Burn Cigars. As extemporaneous and off-the-cut as he was, George Burns never performed without a cigar in hand. For men in their late twenties and up, Burns Cigars is targeted for those with an appreciation and respect for fine quality and excellence. Black, wood, and aluminum were used in the design and appeal of these cigars, emblemmed after the late 1930's when George Burns began his lifetime as a classic and awed performer.

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Hampi Natural Tableware

Designed by Brandnew Design, The Netherlands.

Hampi natural tableware is a range of natural design disposables, made out of fallen palm leaves. At first Hampi sold the natural tableware directly to caterers. Hampi decided to also target consumers directly and therefore asked us to create a packaging suitable for retailers. We were asked to develop an integral design (both 2D as 3D). Although the plates are sustainable (made from natural shed leaves from tropical trees) Hampi products wants to position the plates as a lifestyle product, targeting young stylish people.

We have created the integral (2D and 3D) design of this new product range. The design depicts the story of this special product by showing the transformation of the leaf into reusable natural plates. The sides and top of the packs show the beautiful patterns of the plates. The shapes used in the logo were a source of inspiration for the actual boxes. The packaging range consists of two different products: bowls and plates.

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Francis Coppola Reserve

Designed by Stephen Faustina, United States.

In keeping with the Coppola promise to make every visit to the winery memorable and unique, Francis Coppola created the Francis Coppola Reserve label—limited production wines that showcase distinctive vineyards from Sonoma’s renowned appellations. Director of Winemaking, Corey Beck, hand-selects exceptional lots of fruit from these prestigious vineyards for crafting small-batch wines exclusively for winery guests, wine club members and those who shop with us online. Each lot is crushed, fermented, and aged separately through the final blending stage to ensure the finished wine is worthy of the ‘Reserve’ title.

The artwork of film production designer Dean Tavoularis graces the labels of our FC Reserve wines. Tavoulraris met Francis Coppola during the making of The Godfather and the two artists have continued to collaborate over the years on a variety of creative projects, including more than a dozen films, the courtyard and fountain of Rubicon Estate in Napa Valley and the interiors and exteriors of the Francis Ford Coppola Winery in Sonoma.

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100% Stevia

Designed by Vanessa Prezoto, Brazil.

Design of visual identity and packaging of the product line 100% Stevia.
Brazilian sweetener manufacturer WOW! Nutrition has announced the launch of 100% Stevia, a new line of sweeteners under the Doce Menor brand.

The new product line's natural sweetness comes from stevia by PureCircle, a natural ingredient derived from the stevia plant.

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Saterra

Designed by Bili Cardona, Spain.

Originating on the island of Menorca, develops the idea of ​​an earthly image based on the north wind (typical of Menorca) and its native tree, the Ullastre, conveying a sense of protection against natural hazards (the north wind is characterized bybe a very strong wind gusts) and linking it to the wine culture in fact be a product of zeal, patience and dedication.

As a concept for bottles makes use of a slogan ("The terra nostra finestra of" "The window of our land") designed in the sample of work on indigenous lands and their development (as is well known, a window is a framework where you can seesomething, in this case the window shows the result extracted from the land).

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forWine (Student Work)

Designed by Joona Louhi & Antti Ojala. Both are currently studying packaging and brand design at Lahti Institute of Design, Finland.

Intro

Fragile wine glasses are challenging to pack effectively without massive usage of material. Our goal was to provide a sustainable packaging solution for the matter. The target group we had in mind was young adults who are likely to move around for example due to studying before settling down. Wine glasses are commonly packed in a way that doesn't provide enough protection during the transportation. Especially mid-priced wine glasses are often inadequately protected from a logistical point-of-view. This equals escalated reclamation numbers or larger expenses with the secondary packagings. Another thing to be noted is that when glasses have reached their destination the packaging is usually thrown away as useless and bulky.

Transformation

The life cycle of the packaging is extended by offering an alternative function after the product has reached its destination. Through the experience of transformation the packaging becomes a wine rack for three bottles. The rack is rigid and the form allows several modular possibilities. No pieces needs to be ripped off or stored separately and just as easily it can be converted back to its primary form incase the wine glasses need to be protected again for example when moving.

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P Around

Designed by Prompt Design, Thailand.

In 2010 a new brand and style of stationary was launched under the name P Around. P Around is inspired by the idea that ideas are all around us. The concept of the brand is to create functionality and beauty through the product’s intended use. Take for example the intended use of an eraser is to erase; this functionality influenced the design of its packaging, the patterns on the packing are made by erasing material to create interesting graphics. This concept is repeated throughout the brand; the patterns on the A4 paper are designed to mimic folding a sheet of paper, the packing of pencils are decorated with drawings created with that weight of pencil. Using the product within the packing to create the packing differentiates P Around from their competitors. Plans exist to use this idea to market other products such as scissors and glue as part of the P Around brand.

Eraser Packaging is simple and unique packing hides a deeper understanding of each product. The simplicity of design and the usability of the product combine to make an everyday object into a unique and fun product. Erasers have function which is to remove/ erase. The design on the packaging is made by removing material communicating how well the P Around eraser functions. An issue that was important to address when designing this packaging was the shrinking size of the eraser. Through use the eraser gets smaller and smaller yet the packaging remains the same size. Eventually the packaging is thrown away because its practicality lessens as the difference in the size of the eraser and the packing grows. Sticking with the idea that remove of material, the packaging of the P Around eraser is perforated with lines of small dots making it easy to change the amount of packaging to match the size of the eraser.

The goal of the P Around brand is to appeal to teenagers and recent graduates who are striving to promote their individuality by using uniquely made products.

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Jovial Cookies

Designed by Pearlfisher, United Kingdom.

Jovial Einkorn cookies celebrate the sweet return of nature’s most ancient variety of wheat. Each artfully patterned cookie is artisan crafted in Italy by our passionate family-owned bakery.

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Maynards

Designed by We are Bulletproof, United Kingdom.

Bulletproof gives Maynards a ‘Marveloose’ makeover

Launching this month is the new bright and bold packaging for the Maynards sugar confectionery range designed by leading strategic brand design agency Bulletproof.

Following a 3-way strategic pitch, Bulletproof were chosen to evolve the Maynards design and improve differentiation vs the competition, whilst providing a clearer role for each of the variants which include Maynards Wine Gums, Maynards Wine Pastilles, Maynards Sours, Maynards Sports Mix and Maynards Midget Gems.

The new iconic design focuses around a swirling ‘vortex’ device, giving the illusion of the product being lost in the centre, and emulating the ease at which consumers get ‘lost in the chew’ with Maynards confectionery. Familiar bright colours ensure strong standout on shelf accompanied by the popular ‘Maynard the Moose’, featuring on pack for the first time in the brand’s history.

Anna Bouriak, Senior Account Manager, comments: “Maynards had an ambition to modernise their brand and become emotionally engaging for a younger adult audience without alienating the current consumer. The objective from the outset was to align the wider brand communication with the brand packaging and activation in line with the Maynard brand team’s direction. The new design successfully positions Maynards as ‘Masters of the Parallel Chew-niverse!’”

“’To moose or not to moose’ – that was another question we had to answer. Having recently made his debut in a successful 2010 ATL campaign, both the Maynards brand team and Bulletproof decided it was now time for Maynard the Moose to make his debut on pack*”continues Bouriak.

“Working with such a well-loved brand was great fun but also a serious challenge. The existing design was a little tired and lacked clear differentiation across the portfolio. Maynards wanted to give each product its own unique personality based on the individual chew experience, whilst still retaining great impact on shelf. Our solution – create a swirling chewy vortex, inviting consumers to lose themselves in the ‘Maynards Chew-niverse.’” said Lauren Milne, Designer at Bulletproof.

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This Toothbrush (Student Work)

Designed by Leen Sadder, United States.

BRIEF and PROCESS

For Allan Chochinov's 3D Design class at SVA's MFA Designer as Author program, we were asked to redesign the concept of the first object we threw out after class. I ended up throwing out an empty tube of toothpaste.

Research began with the exploration of the history of toothpaste, its relationship to the toothbrush, the different features it carries as well as the human habits related to it. Several prototypes were tested around an array of subjects related to toothpaste, when finally research gave light to a tooth-stick called the MISWAK.

FINAL PRODUCT

The MISWAK is a tooth-cleaning twig used mainly in the Middle East, Pakistan and India. Traditionally, the top is bitten off with every use to reveal soft bristles similar to that of a toothbrush. Read more about it here.

THIS aims to repackage and promote the miswak as an organic, biodegradable, portable, more beneficial substitute for toothpaste and a toothbrush. The biggest challenge was figuring out how to package and market the twig to a contemporary American audience, who would not be entertained with the idea of biting off the top of the stick in order to use it. The solution for this is a cigar-cutter-like cap that peels off the outer layer to reveal the natural bristles, and slices them off after use. It also protects the stick from germs and microbes.

Along with packaging, a campaign was designed to promote THIS. Using photographs of various sticks and a contrasting photograph of THIS toothbrush in a clean bathroom, a series of posters and print ads was designed to show the simplicity of the product.

In addition, an online campaign was launched which offered to donate a tooth-stick to a person in a developing country with every THIS purchase.

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Carpathia Gorilka & Balsam

Designed by Yaroslav Shkriblyak of Umbra design studio, Ukraine.

A series of labels for premium alcoholic beverages (gorilka and black balsam) produced in the Carpathian Mountains in Ukraine.

In the labels we have tried to show the untouched Carpathian nature purity, and national recipe traditions using a vintage image and illustration with wild Carpathian nature.

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MousseTube

Designed by Saana Hellsten, Finland.

MousseTube is a packaging for children’s food. It won silver in The Institute of Packaging Starpack Awards (European Awards) 2008.

Marks & Spencer was the sponsor of the category. The task was to make a children’s food packaging of carton board.

I found out from many parents that, for example, yoghurt cups are often too big to eat at once for little children. I wanted to create a solution for this problem.

My product is a packaging for mousse, yoghurt etc snack. Being recloseable, it is easy to carry with you and have as a snack where you want without having to eat it all at once. You don’t need a spoon as you can squeeze the food straight into your mouth.

The childer’s food packagings are often very gaudy. MousseTube stands out from the shelf because the packaging is clear and simple. White colour creates a fresh look and it gives an impression of good quality. With the cute animal characters, the packaging is interesting for the children also.

The form doesn’t have any sharp corners or edges which makes it child safe. The big top is good for the child to twist and open.
The product is also completely recycable..

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Montage Sauzen

Designed by Natwerk, The Netherlands.

Natwerks Mounting Sauces are a first in the collection of Natwerks autonomous creations. This range of sauces are a must have on every self respecting BBQ and will be available soon at a DIY store near you.

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Auberge du Soleil (Concept)

Designed by Evelio Mattos of Design Packaging Inc., 3D rendering by Industrial Design Intern John Turner.

Paper folding has always intrigued me so I’m fascinated by new techniques and love testing anything related to folding paper.

It’s obvious from my sketches that, if the concept allows me to organically incorporate folded paper into a concept, I will. Unfortunately, most of the time those concepts work their way out of the final piece due to pricing constraints or material limitations in the mass production environment. But, not this time…

Built completely out of folding board, the squeeze box concept developed for Auberge du Soleil Napa Valley is 100% recyclable. The hand-made truffles are well protected by the internal divider which moves with the box and allows for optimal product display.

I’m still undecided about the wrap which will hold the box closed. Currently, I’m debating between a printed or moulded elastic band and a printed paper sleeve. What do you think? Paper or elastic?

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Supermarket Sweep (Student Work)

Designed by Nick Reid, a graduate from Loughborough University, England with a BA (Hons) in Graphic Communication.

BRIEF
The brief was to walk into any supermarket, choose a brand I didn’t like then re-brand, re-design and re-package it with no limits and I decided to focus on the packaging for pasta focusing on sustainability and eliminating plastics whilst also creating a new fresh feel and look to the product.

RESPONSE
The response to this brief was to create a package that was more environmentally friendly than existing packs and also made it easier for the consumer, the one problem I discovered from research was that existing plastic bags didn’t allow that much control over how much pasta you could pour and people said they would always cook too much. The intended audience for this product is food shoppers, mainly female aged between 19-45 who have a passion for cooking authentically. I have eliminated this problem using the unique structure of the design which allows the package to open in a very attractive mannerand by simply using one finger to flick one of the corners an instant spout is made which works very well at controlling the amount of pasta poured. The standard re-sealable tabs have been replaced with string which adds a certain elegance to the piece and the base of the packaging is formed using a crash-lock system limiting the amount of glue used which is only on one thin tab.

The major problem I wanted to tackle was to eliminate the use of plastics which are primarily manufactured from oil and natural gas, both of which are non-renewable resources. To reduce materials and waste during production, this package design is made from 100% recyclable Kraft board (457 microns) which is an extremely strong carton board made from unbleached virgin fibres and has an extremely high stiffness to caliper ratio making it very strong. The distinctive packaging and label contrasts greatly from every other pasta package on the market today and uses elegant shapes and patterns to reflect on the very nature of the pasta shapes themselves. The sutainable nature of my re-designed packaging should ultimately create competition in the packaging world and I believe this could lead further to making a change for the good of the environment in the large supermarket chains.

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Ramen Redesigned (Student Work)

Designed by Joshua Long, studying at Hartford Art School, United States.

The task of rebranding such an iconic brand was both exciting and challenging. The typical college audience was no longer considered the target. By reevaluating the noodles and product as a whole, the proposed audience was shifted away from the college students and towards older, health conscious individuals looking for a quick meal. The project was approached, like most, with hefty amount of research. By trying to figure out what ramen the noodle could be if approached right was a first step in the discovery and conception of the ramen redesign.This is the content on the left In the end three flavors of soup bowls were created with an additional box of noodles (containing 6 blocks per box). (Food photography taken by Joshua Long)

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Senhor Brigadeiro

Designed by Daniel Machado at Donadon, Brazil.

Branding and packaging project for a "brigadeiros" gourmet product line. "Brigadeiro" is a typical Brazilian candy, made of chocolate, butter and condensed milk. Due to the name chosen by the brand owner, "Senhor Brigadeiro", and the candy history, we wanted to develop a classic brand but at the same time with a touch of modernity.


All the competitors use the color brown, that is the candy color, to develop the packaging. So, we decided to explore more the black color, which reflects a touch of sophistication to the brand. The packaging is sober and elegant, like jewelry packaging. The project needed to be stylish, suit the requirements of the product and with an affordable cost.

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