Key Cola



Designed by sugar for all, Germany.
A simple, clean package relaunch for a german cola with a nice shimmering effect to the drop for some attention.
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Ramlösa (Redesigned)



Designed by NINE, Sweden. This packaging won the Pentawards Diamond Award 2011, the highest award in all categories.

Classic Ramlösa in an innovative and sustainable design

The new Ramlösa premium bottle, designed by NINE and made out of plastic PET, serves the purpose of being sold in exclusive restaurants, venues and nightclubs. In these environments consumers seek a more luxurious look and feel and not the “regular” PET bottle feeling.

The old premium bottle of glass was costly to manufacture as well as environmentally unfriendly. NINE was briefed with the seemingly impossible mission to design a new premium bottle in PET, since the association to plastic materials is not premium in the target group. However, the result is very much a premium product and has been well received both due to its esthetic appeal and the environmentally positive effects from lower CO2 emissions.

The premium feeling was achieved by creating a bottle that borrows form and shape from the world of old crystal glasses – but with the material that comes from a modern and much less premium world. The contrasts make the result both interesting and beautiful.

Before and After
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Draw In Light



Designed by Weareuseful, United Kingdom.

We were approached by 'Draw In Light' to create the branding for their new womenswear label. We created an identity based around the idea of light and crystals that ran from the logo to the imagery for the AW/10 collection. We art directed, photographed, retouched, designed and produced a look book which incorporated an exclusive numbered screen printed poster. We also designed and created the website.
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Vitaminwater Capsule (Concept)



Designed by: Cindy Ng (Vancouver, Canada) & JJ Lee (Chicago, USA).

This is a package design concept for Vitaminwater. The bottles are redesigned to take a capsule form instead of the traditional bottle. The new look would enhance the vitamin idea while maintaining the same colors and identity of each drink flavor.
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Re-Wine



Designed by Miniwiz, Taiwan.

Re-Wine is the epitome of re-purposing, a creative solution for our trashy resources. Built-in interlocking joints and partially biodegradable materials, making trash bottles chic, practical, and planet-friendly. The reusable carrying case transforms into an energy-efficient LED desk lamp, using your empty wine bottle as a stand.

Re-Wine is the essence of reduce, reuse, recycle. Made of 100% recycled materials, this chic wine case reduces the amount of waste in landfills. After the wine has been enjoyed, the innovative design allows the case to be reused in various ways.

Rice farming by-products and post-consumer thermoplastics are combined to form a new revolutionary group of materials, POLLIBER™. The reprocessed rice husk serves as a performance enhancer that counteracts the mechanical strength loss due to degradation of polypropylene as it is recycled. The end result is a highly durable material of architectural grade which is recyclable, and able to be manufactured at an unbeatable minimum of CO2 emissions.

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Bar-El



Designed by Anat kleiman, Israel.

The project was re-branding of Gluten free products company based in Israel. The challenge was to create a unique and a memorable packaging that would stand out on the shelf and be clear and friendly to the customer.
Research showed us that the most important thing for people using these products, is to be able to identify quite clearly the absence of the certain of certain ingredients i.e. gluten/ sugar/ lactose, etc.

We designed the packages using a distinctive, strong color system for each category (breads, cookies, etc) and the special round "bubble" shape that repeats itself in the logo and all stickers. Clear and simple icons were designed for the front label, next to a big header stating the product name.


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S&J Creations Moisturizing Cream



Designed by Farruk Tillaev, United States.

This label redesign is of a Moisturizing Body Cream by Spencer and Jensen (S&J Creations). The concept was to present the product in a more modern and colourful way, thus creating an appeal among a broader age group of consumers. As the product is for both men and women, the design was kept in the "golden middle" - not too feminine neither very masculine.
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Cervecería Sagrada



Designed by José Guízar, currently working at New World Monkeys, Mexico.

Lucha Libre is one of the most iconic symbols of Mexican pop culture, and is known all over the world for its kitschy-ness. This project was born to promote the craft of beer in Mexico and for beer lovers around the globe to relate a premium quality product with a very unique element of the country's identity.

The whole concept behind the brand and packaging is inspired by the golden era of lucha in the 1950's, when movie heroes were not Superman or the X-Men — but El Santo and his wingmen, who fought creepy monsters driving a silver '52 Alfa Romeo with surf music on the background. The variety of styles are named after fictional characters also inspired by the vintage lucha style; "Black King" Imperial Stout, "Blond Gomez" Lager and "The Vampire's Son" Red Ale.
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A Little Bird Told Me



Designed by Stocks Taylor Benson, United Kingdom.

Design agency Stocks Taylor Benson has created the name, identity and packaging for ‘A little bird told me…’, Pets at Home’s latest standalone premium own brand range of natural wild bird food.

Pets at Home, which offers great products, tips and advice to keep your pet happy and healthy is currently trading with a huge range of branded and own label products in over 290 stores across the UK. The launch of ‘A little bird told me…’ follows on from the success of Pets at Home’s premium natural standalone brands in other categories including Wainwright’s (for dogs), Purely (for cats) and Woodlands (for small pets).

This brand range is premium in terms of a thoroughly researched mix formulation, whilst offering customers value for money through a lower price point than similar branded goods. The new brand will initially launch with a range of wild bird foods, but the design solution is versatile enough to work across future extensions such as wild bird treats and accessories.

Stocks Taylor Benson’s challenge was to create a standalone brand name, identity and packaging solution, independent of Pets at Home, that oozes premium natural cues and has a striking on-shelf presence. The name ‘A little bird told me…’ suggests this is a well-kept secret to which the customer is now privy. The birds do the talking, conveying that this is what the birds would choose themselves if left to their own devices. Quirky phrases and descriptions explain the differences between the foods. Natural textures and earthy colours enhance the harmony of birds and nature. Plus windows allow consumers to see the actual product.

The new wild bird food range will be stocked exclusively in more than 290 Pets at Home stores from this week. It is available in 1kg packs and includes: Ravishing Robin Food, Fantastic Finch Food, Scrumptious Crumble Food and Super Crunchy Suet Food.
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Josh Galvarino Beer Cartons (Student Work)



Designed by Josh Galvarino, a student at Clemson University.

This project involved developing a new 12 pack beer carton structure that uses less material than most other 12-pack cartons on the market.

As you can see, the side walls on each carton have been replaced by a printed wrap around band to reduce material costs. This band acts as a securing unit for the package to ensure bottles do not come out of the side during distribution/transportation. To open the package, simply undo the wrap around band and grab your beer from either side.

The structure of the package was also altered to allow the necks of the bottles to protrude out of the top of the package, saving more material costs. Four different graphical schemes were designed and added to this newly created structure. The products created were Irish Stout, Harvest Ale, Lonely Bachelor, and Outlaw Lager.
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Abaete (Student Work)



Designed by Guilherme Montanari, Brazil.

It's an Ice cream package for people who have lactose intolerance, and want to try a different alternative for the soy milk. For that reason the ice cream is made of coconut milk. The name of the product is a word from the Brazilian Indian language.

The package background is based on a Indian body painting and the coconut tree points to the main ingredients of the ice cream.
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Dedina Rakija



Designed by Marko Vuleta-Djukanov, Serbia.

The word brandy ( 'rakija' in Serbian ) is of Arab origin. It originates from the word 'al-rak', which means 'sweat', freely translated. The word arrived in our regions with Turks in the 14th and 15th century. At the beginning, it denoted the beverage arak which was produced in Indonesia, Malaysia and other Far Eastern countries by distillation of fermented juice or the wines made of special sorts of palms. The knowledge on distillation process was quickly spread across Europe and the production of distilled alcoholic beverages that were called 'the water of life' started in many countries. It is not at all easy to find out the exact origin of a spirit because the recipes quickly became a part of national pride. The production of 'national drinks' began in European countries in the 15th century, with the appearance of gin in England, schnapps in Germany, aquavit in Scandinavia, vodka in Russia and Poland and BRANDY in the Balkans.

At the beginning, these beverages were used to therapeutic and medical purposes, but also to put consumers in a good mood.

Serbs did not start producing brandy until the end of the 19th century, when Serbian vineyards had already been destroyed by philoxer and wine production had been reduced. Brandy was made from various fruit, usually plums.
Today, brandies in Serbia are made from various fruit, although plum brandy still has primacy.
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Constantin Vodka



Designed by StudioIN, Russia.

The objective: creating the design of a new product oriented towards foreign markets.

The solution: following modern tendencies, we suggested an ascetic design for Constantin vodka. An austere logo, a monochrome label and light glass decoration create a complete image, conveying a feeling of the transparency and environmental cleanness of the product. The high quality glass bottle is French-made.
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Quick Restaurants



Designed by Black & Gold, France.

By focusing on a powerful brand sign and reinventing the entire product language, Blackandgold create a fresh and colorful packaging line, with funny offbeat product messages, totally in line with the brand spirit!

Quick (fast food restaurants), N°2 in France and N°3 in Europe, had to modernize its entire packaging line, to develop a strong, consistent and « aspirational » brand identity. (No evolution of the graphic line since 2006).

Face to its competitor, Quick had also to embody its positioning on « Taste » by focusing on perceived quality and appetency, by boosting its offbeat tone of voice to be attractive for the 15-35.

Result : A clarified positioning (around Taste, authenticity and a « European touch » and diversity of « taste experiences » proposed to customers, a reinforced brand power ( via a true and unique tone of voice and a consistent packaging line), an upgraded perceived quality threw appetency and brand status, wish fully express the brand spirit : Generosity, Complicity and Connivance.

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SKIR Luxus (Student Work)



Designed by Denis Carroll, a third year design student (final year) studying BA in Design Communication at the Cork Institute of Technology

SKIR Luxus Diamond Collection is a range of organic beauty products with volcanic minerals and aromatic essences.

The pattern I created is representative of volcanic sedimentary layers.
It is used with variations of colour across the range. In turn, the product colour is representative of the aromatic essence inside.
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23 Degrees Roastery



Designed by Tibor Svajko, Canada.

Branding and packaging done for 23 Degrees Roastery, a Toronto based specialty coffee roastery. A new company who just launched this product in April of 2011. They are already retailing on the shelves of most of the Greater Toronto Area stores and markets.
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Perricone MD



Designed by Concrete, Canada.

Known as the guru dermatologist to the stars, Dr. Perricone and the Perricone MD products have enjoyed extensive media coverage on Oprah, PBS, Larry King and in Vanity Fair, Vogue and The New York Times. The range of products includes topical anti-inflammatory formulations to reverse and prevent damage to skin, as well as dietary supplements that are scientifically designed to promote healthy, youthful skin.

After an unsuccessful packaging redesign, that resulted in sagging sales and a loss of brand identity, Perricone MD turned to Concrete to revitalize the brand.

Concrete developed a comprehensive campaign that involved updating the visual identity, creating new packaging design, overhauling the website, and developing both brand and tactical advertising. The design approach was a modern interpretation of traditional apothecary – understated, elegant typography, scientific photography, and frosted amber glass. Another key component was reintegrating Dr. Perricone as the "face" of the brand.
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Cazulo



Designed by Ryan Marx, New Zealand.

Despite being around for centuries, the cashew or coconut-based liquor called Feni is relatively unknown outside its birthplace of Goa, India. Dona Maria - a small, family-run Feni bottler - approached Marx Design to develop a modernised take on this traditional spirit. The word Cazulo, which means "firefly", lead us to create the central logotype: a stylised firefly radiating a warming glow - much like the feeling when Feni is consumed. We felt it was very important that the Cazulo remained authentic to the essence of Goa, so we identified patterns and colours from the region and infused them into the design. Similarly, the bottle's shape is heavily influenced by tradition. Its form is inspired by a blown glass Feni bottle over a century old.
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Dragonframe 3.0 (Concept)



Designed by Motto, United States.

Conceptual identity and package design for Dragon Stop Motion, the premier capture software for stop-frame animation, motion design and visual effects. The software has been used on projects such as Coraline, United States of Tara, Coke Zero, and the BBC. The company, looking to rebrand under the name to Dragonframe, approached us to evolve their current identity and software packaging.

The software opens up creative possibility and allows the user to create the worlds in which they imagine. To communicate Dragonframe as a tool for storytelling, we focused on a specific style of dreamlike imagery, pulling influences from surrealism and fantasy. Logo in collaboration with Von Glitschka and imagery by CRAWW.
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Tuaca Liqueur Inked



Designed by Corey Miller, United States.

On September 1st, TUACA Liqueur will launch a newly designed, limited-edition package featuring a unique thermochromatic ink printed on the bottle to showcase the perfect “chilled” serving temperature.

The label, featuring a sketch of the historic TUACA Lion, was designed by celebrity tattoo artist Corey Miller. The tattooed lion turns from silver to blue as the bottle is chilled in a freezer or on ice, promoting the legendary flavor of the vanilla-citrus liqueur, which is best served in the form of an ice cold shot.
“Working with Corey was an absolute pleasure, he’s genuine and embodies the adventurous spirit of TUACA” says Tracey Johnson, Tuaca Brand Manager. “The label was designed with not only the consumer in mind, but also on-premise bars and restaurants, as it will indicate the perfect temperature to serve TUACA chilled or when combined with other ingredients for interesting shots like the Lemon Drop.”

TUACA’s Perfect Chill label features custom artwork by world famous tattoo artist Corey Miller whose signature also adorns the bottle.
The tattoo is printed with thermochromatic ink, a special dye that changes color when temperatures increase or decrease. When the TUACA bottle reaches the perfect temperature, the color activates to blue, but as the bottle resumes to room temperature, the original light silver color returns.
The overall bottle design represents the rich history of TUACA. The two lions Miller designed in the form of a tattoo reference the historic guardians of architecture seen throughout Florence, Italy. Many believe they symbolize the two brothers-in-law, modern day guardians of the adventurous ideals that inspired the brand.

The handwritten script of Tuoni & Canepa at the top of the vertical, front-facing label has decorated the TUACA bottle for generations. It’s the mark of uncompromising quality, bold innovation and exceptional taste. The TUACA crest at the bottom of the vertical, front-facing label pays homage to the crest of the House of Medici. The Medici six-ball shield can be found throughout Italy as a sign of prosperity and influence.


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Aco Spotless



Designed by Designkontoret Silver, Sweden.

ACO Spotless, products that are made for Spotless days. The assignment for this project was to create a skin care series for young skin. With the right tone of voice to communicate in a relaxed way that the users wanted to achieve 'Spotless'.
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BottleGreen Limited Edition



Designed by Ziggurat Brands, United Kingdom. Illustrations by Monsieur Qui.

As part of its ongoing support for the Breakthrough Breast Cancer charity, bottlegreen has developed a special limited edition bottle collection, specifically for the fashion charity campaign, Fashion Targets Breast Cancer (FTBC). FTBC is the flagship fashion campaign of Breakthrough Breast Cancer, a pioneering charity dedicated to the prevention, treatment and ultimate eradication of breast cancer. Breast canceris the most common cancer in the UK with nearly 48,000 women and 300 men diagnosed each year.

With three unique bottle designs to choose from, bottlegreen’s classic sparkling pressé flavours include, elderflower, pomegranate & elderflower and ginger & lemongrass. With its delicate and distinctive flavour, bottlegreen elderflower sparkling pressé is light and refreshing. With the combination of Thai root ginger and tender roots of lemongrass, bottlegreen ginger & lemongrass sparkling pressé gives you lovely fiery finish. And the bottlegreen pomegranate & elderflower sparkling pressé is an great blend of sweet pomegranates and elderflowers. These delightfully sparkling drinks are available until mid May. So you can enjoy the refined taste of the Fashion Targets sparkling pressés and show your support for this worthwhile charity. Bottlegreen FTBC sparkling pressé collection is currently available from Waitrose, Sainsbury’s, Tesco, Morrisons, Budgens and Booths from April, RRP £2.40.
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Halina Platki Ryzowe



Designed by Add Head Cat, Poland.

Rice flakes are a low-sodium, gluten-free product meant for children, especially for those with food allergies. The task was to create a packaging that will attract the adult shoppers’ attention as well as appeal to the young consumers.

On a deeper level, it was about transforming an unassuming diet product into an object of craving, interest and a source of fun. Our ambition was to replace the “I’m on a diet, I have to eat this” (resigned) attitude towards the product into a more favourable or even gluttonous “I want to eat it!”. Healthy, easy to prepare and offering a variety of ways of serving – the product had a potential just waiting to be revealed.

The package is distinguishable on the shelf thanks to lively colours and bold graphics which extends the standard packaging form. The funny sheep character gives personality to the product and makes it easier to identify and connect with. To complement the picture we chose children’s handwriting font.

The space at the back was used to provide serving recommendations as well as nutritional information in an attractive graphic form. Inside the box we had a drawing instruction printed, which adds fun factor to the young consumers.

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Elmika



Designed by Kurchin Alexey of Hattomonkey, Russia.

Package design for elmika's Bran and Crisp for local and international markets.
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Mauricio Lorca (Redesigned)



Designed by Natalia Arena, Argentina.

Bodega Mauricio Lorca makes four wine lines. FANTASIA, POETICO, OPALO and INSPIRADO. The company’s steady growth and the opening of new markets made it necessary to redesign all the wines in order to achieve a greater brand presence and elegance.

The work José Bahamonde and Natalia Arena did comprised a comprehensive analysis of market requirements, communication need, and aesthetic and technological aspects that are essential for using the resources available more wisely.

All Brands were redesigned and Natalia Arena was in charge of hand-writing more legible and harmonious fonts for each line.

The result was a series of labels that emphasize the company’s image, allow customers to distinguish among each wine varietal and line, and clearly show that they all belong to the same winery.
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Black Soul Choir Wine (Student Work)



Designed by Marko Vuleta-Djukanov, Serbia.


Goal was to make design that is classy, yet to make something that you cannot see everywhere . As it is Pinot noir , I opted for some "darker" elements for use in illustrations , and also in picking its name. One of the guidelines for the design was André Tchelistcheff's quote on pinot noir - "God made Cabernet Sauvignon whereas the devil made Pinot noir."
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Enosis Mastiha Liqeur



Designed by Dimitris Stefanidis at Looking Agency, Greece. Copywriting by Smaro Politi.

Simple Spirit! A white, classy label for a fine Mastiha liqueur. The non-colour packaging inspires through simplicity, graphic weights and analogies. A touch of metallic turquoise brings everything into balance. ENOSIS in Greek means union. People under the same spirit, the same beliefs and care, gathered, inspired and created a unique spirit: the original Mastiha liqueur.
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Bigelow (Student Work)



Designed by Anh Pham, a student at the Academy of Art University in San Francisco.

Create new Bigelow packaging that will be unique from other teas and convenient for new and old tea drinkers. The steam rising from the cup is the essence and feel one gets from drinking Bigelow tea like that one gets from looking at a Claude Monet impressionist painting, like a distant memory.

The packaging nods at the timeless value and history the Bigelow brand has built for over fifty years. This appeals to all ages without alienating the older core “Baby Boomer” audience and the darker tones effectively provide a strong shelf presence.
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Bold City Brewery



Designed by Kendrick Kidd, United States.

Here’s a fun one I just finished up at Shepherd for Bold City Brewery. Since Bold City started, I’ve been waiting for the day when it would be time to design 12oz bottle carriers. I mused of creating 4 color, die cut, foil stamped & embossed 6 pack boxes for each one of their brews… crafting every detail until my mind exploded in obsessive-design happiness. The reality of a modest budget however, quickly brought me back to sanity, and ultimately a far more appropriate solution.

After meeting with Bold City & their Box manufacture it was decided that a 1 color box was in their budget… the challenge was figuring out how to accommodate 3 different brews of beer & a “variety pack” (along with separate bar codes for each) in a single box. That’s when the idea of box stickers came up. By using the stickers (which are less expensive to print) for each one of the packing variations, Bold City was able to save money on their printing costs and still have a solution that fit their need.

From the single color craft box, to 4 color glossy stickers, I’m super stoked with the end result. I feel like the carriers maintain Bold City’s small craft brewery vibe, without breaking the bank in the process. Hope you enjoy…
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Teas'Tea



Designed by Gooder Companies, United States. Creative Direction by Michael McDevitt and Graphic Design by Julia Neiva.

After 10 years of success within the retail marketplace, and much appreciated recognition from the design world, ITO EN engaged Gooder Companies to update the Teas' Tea Unsweetened lineup we created back in the day. With lessons learned from shelf placement to overseas print production, we fine tuned and tweaked the new design to answer retail challenges without loosing the essence, freshness and power of the original.
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Amaltea



Designed by Pere Pagà (Pagà Disseny), illustration by Elena Hormiga, Spain.

Amaltea, represented by the goat nymph who nursed the god Zeus, according to Greek mythology associated with fertile land and abundance.

The concepts of the goat, the horn and constellations are the basis of biodynamic farming and the characteristic of this young blend of Cabernet Sauvignon and Merlot.
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Evian Courrèges



Designed by Courrèges, France.

Courrèges, approaching the eve of its 50-year anniversary, is known for pioneering key trends though the decades, from having discovered pants for women in 1963 to starting the mini-skirt revolution. The house of Courrèges is driven by the will to free women from the classical conventions of fashion by developing new forms, implementing new materials and using vibrant colors.

The evian bottle by Courrèges, launching globally September 8, features the design house's elegant white and pink emblematic flower (introduced in 1967) on the backdrop of evian’s iconic glass bottle silhouette. Printed with organic ink for the first time, the bottle is composed of 100% recyclable packaging.

To celebrate its launch in conjunction with Fashion’s Night Out, evian will be introducing the bottle at Jeffrey New York and Colette in Paris, where the design will be on display.

The bottle will be available in select restaurants and hotels as of November 2011 and online at shop.evian.us for pre-order.

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Signal Toothpastes



Designed by Casa Rex, Brazil.

Casa Rex, Brazil’s most awarded design consultancy, has developed new packaging designs for the Signal range of toothpastes for Unilever in Germany.

All the previous artwork featured the same standard graphic elements, which made it difficult to highlight and differentiate variants at point of sale. In order to showcase the best of each product and to exploit each attribute to its maximum potential, Casa Rex has reworked the colours of the packs and created illustrations that communicate the benefits in a richer and more sensorial manner: "Where the previous images of drops had been used to symbolise refreshing aspects, now they have been replaced with individual illustrations to correspond with each toothpaste’s functional attribute" says Gustavo Piqueira, head of Casa Rex as well as the creative director of the project. "We also positioned the arc, the brand’s iconic element, at the base near the cap, which helped to create packs that were much more dynamic on shelf".

In addition to working on the imagery for the toothpastes, the design consultancy has also restructured the hierarchy of the information on pack, removing icons that cluttered the brand area, resulting in a clean look that is fully integrated within the context of the packaging. Each variant’s typography has also been redesigned, chosen in accordance with its attribute.


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Heineken Rugby World Cup 2011



Designed by Raison Pure, France.

Heineken, partner of Rugby World Cup 2011 in New Zealand, asked Raison Pure to capture the spirit of this major sporting event, in a limited edition range.

Iconic emblems of the rugby theme decorate the front of these strong and radiant cans. On the backside, Heineken is encapsulated in a powerful rugby ball shaped maori tattoo ....a winning touchdown for the Heineken / Raison Pure team!
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Quest Wine lLbels



Designed by Studio Lost & Found, Australia.

The Quest wine labels were designed for Margaret River producer Chalice Bridge Estate.

After working with the client to develop their brand strategy, we were asked to recommend a solution for their mid-tier range of wines that would better reflect their desired positioning.

We proposed a range of premium wines called The Quest, which draws inspiration from tales of the Knights Templar and the quest for the Holy Grail. The concept pays homage to the client’s limited release range of wines called The Chalice, which represents the Holy Grail of wine making.

We collaborated with Tokyo-based illustrator Skye Ogden on the illustrations.

Printed four colour process + 1x PMS, on Fasson Antarctic White uncoated vellum paper, with matt gold foil, and a high-build clear silkscreen varnish.

The label printers Supa Stik won Silver in the Offset Roll Fed Label - Wine & Beverage Category at the 2011 Print Industry Craftsmanship Awards WA.
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Paper Cup Holder (Concept)



Designed by Mat Bogust of Think Packaging, New Zealand.

A cold day but … argh, too hot!

Looking forward to my nice, warm takeaway cup of tea the other morning, to not only warm the soul but my hands too…I picked my cup up & the little blighter was so hot that I nearly dropped it, paying the price of spilling the molten liquid all over my wrist!

So, sitting there & not taking it away as I couldn’t hold it I sketched this idea down on a napkin & produced it once I had returned to my studio. Now I can drink my tea with comfort & style. It’s a little posh too as I have a nice handle which allows me to point my pinkie whilst sipping my tasty beverage…
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Uten



Designed by Marcin Rusak Studio, Netherlands / Poland.

Uten is a norwegian product line containing natural and seasonal jams, chocolates and condiments that are home made and free from gluten, milk, soy, refined sugar and preservatives. The packaging encourages the buyer to re-use, with recipes and tips inside the label folder. When the jar is empty and the chocolate is eaten, simply take of the tags (the string makes sure you’ll have no sticky glue marks!) and use the empty containers to create your own delicious foods.

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Larsa Foods



Designed by Adentity, Sweden.

Together with Sweden’s leading independent food wholesaler Larsa Foods, Adentity developed a new brand platform for its range of appealing food products.

Larsa specialises in importing exciting food from the Mediterranean and Middle East. A taste of the Orient certainly infuses the fresh new design, reflecting freshness and healthy living. From natural yoghurt and feta cheese to olive oil, the inspiring packaging design has taken the food industry by storm.

Adentity has worked with Larsa Foods since 2009 to provide fitting re-branding and develop its brand platform.
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You Are Here (Student Work)



Designed by Caroline Saridewi, Gina Chang, Molly Weber and Sanna Luuka. Taught under Michael Osborne at the Academy of Art San Francisco.

This project began with a question, "If Target opened up a higher end store to compete with Crate & Barrell and WIlliam Sonoma, then how would they brand their products? Aero is the answer.

Aero is the line of branded house products that would be sold in Aero Stores. The line of departments are endless, however, we focused on office and performance products.

Aero store is targeted to deliver upscale quality home products and services in a friendly and sophisticated way. This store will be catered more to city dwellers and those who can choose to live a comfortable more rustic and modern design lifestyle.
Aero’s brand promise is to consistently deliver the highest quality, design forward products to our shoppers. Our commitment is to provide our guests with a superior shopping experience.

You Are Here is an endorsed brand for Aero store. It provides regional goods that focus on the specialties or unique items of each region. These items can only be found in local stores and are created by local suppliers and branded for Aero exclusively. You Are Here brings the favorite local flavors of America to your home no matter where you are. We wanted to celebrate the uniqueness of these different areas while keeping the “You are Here” brand cohesive. As a solution, we used a house of brands strategy to maintain consistency while being able to design each region’s own look and feel.
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Fuyupamba Uvillias Del Volcán



Designed by Gworkshop Design, Ecuador.

A client from Ecuador put as in charge of developing its new brand FUYUPAMBA. Its main product are physalis (uvillas) a native fruit cultivated in one of the most beautiful places in Ecuador. Its natural and native product is cultivated in the hills of a volcano called PULULAHUA. The brand purpose was to convey a product of origen certificated with organic companies around the world. This product is developed using spring water from the volcano and passion from the workers that attend to this unique plantation.
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Swagger



Designed by Art & Design International, an English design consultancy based in Seoul, South Korea.

Swagger is the manner in which a man presents himself to the world. The design is inspired by a flask and the imagery that associates with it. Each of the four fragrances is paired with a personality and the collective concept is that a man must abide by an unspoken code of swag understood universally.

The packaging of Swagger is consciously designed to mimic the form of a flask and the wrapping is made of recycled material to lessen the impact to the environment.
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Walkers Sunbites



Designed by Ziggurat Brands, United Kingdom.

Sunbites had been entirely functional, generic and a bit ‘no fun’ – labouring their wholegrain credentials until they had lost all sense of being as tasty as they actually are. We injected a big bright sunburst, changed the focus of the messaging from ‘healthy balance’ to ‘YUMMY’ and introduced the idea that eating wholegrain could easily be a pleasure rather than a punishment. With increased sales of 84% one could argue it’s actually more of an extraordinary pleasure.
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Zapadenka



Designed by Yroslav Shkriblyak of Umbra Design, Ukraine.

Zapadenka, the new vodka brand designed by Umbra design studio for factory "Galicja" what is located in the Precarpathia, Western Ukraine and the most ecologically clean region in the country.

Zapadenka, the perfect balance of beverage industry traditions and the natural wealth of the Carpathian Mountains. These associations we have tried to add in product design. The basis of the brand "Zapadenka" was taken the territorial belonging to Western Ukraine - namely, to the Carpathian region, famous for its clear waters, rich natural and cultural heritage, thats why we used Hutsul ethnic motifs of ornamentation, which are characterize for folklore Carpathians population. The product image is light and fresh, make feeling of coolness of Carpathian Mountains spring water.



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Salgado Grand Crus (Repackaged)



Designed by Arda Kissoyan, Peru.

The new proposal includes a change in the format of the case, making differentiation from the usual chocolate bars optimizing the size for better viewing of the brand. It also proposed to change the tablet in one piece to three bars 25grs, individually packaged in flowpack for optimal preservation of the product until its consumption. The package also contains extensive information about the product and its origin, and graphs representing the aroma descriptors (tasting notes) and the intensity in the mouth (taste intensity) of each type of cocoa.

The result: a sleek, attractive packaging, with good color coding and imaging for differentiation of varieties, for a premium product and a demanding consumer.
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Ancient Trees Olive Oil



Designed by Ignasi Boza, Spain.

The origin and characteristics of the ancient olive oil Sénia Territory gives meaning to the idea of sustainability of natural and historical heritage, which until recently seemed doomed to disappear or be scattered through the gardens and squares of Europe, and now you can enjoy a top quality product and warranty, especially for all lovers of equity and sustainability.

Situated at the right of the River Sénia, Traiguera (Spain) counts with rich extensions of olive groves, some of them planted since the classical and medieval period. Since it was a walled villa, Traiguera has seen the culture and history reflected in the stones of the August Route which circulates across the fields of monumental olive trees. A total of 300 samples have been found in Traiguera, concentrated in some areas where the passing of time have influenced these living monuments. In Traiguera many olive trees have a trunk perimeter of 7 or 8 meters, but one of them stands out because with 10,20 meters of perimeter is the biggest olive tree in the whole territory and imposes respect when looking at it.
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Paper Labels (Concept)



Designed by Cecilia Felli, Italy.

It's a graphic style for labels you can use to package home made jars of jams and canned. Printed on brown paper in many colors, designed to the contents of fruit or
vegetable in the jars.
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Yo'Play Blox (Concept)



Designed by deGast deSIGN, Italy.

Children are stimulated to ‘collect and reuse’ instead of ‘waste’, whilst getting a greener alternative to the ‘free toy inside’ trend. After having consumed the contents, the empty pots fit together in different ways to create hollow, light weight, 3D shapes and figures. Poor families have the possibility to have play material at no extra cost, and difficult eaters are rewarded with a toy by finishing their food. A wide range of graphics allows for the creation of more vivid objects and educational games for learning shapes & colours, numbers, spelling, and even maths - ideal for playschool use.

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Baits Boardgame (Student Work)



Designed by Alyssa Liegel, a graduate from Philadelphia University with a Bachelor of Science in Graphic Design Communications.

A board game based on the works of Alfred Hitchcock. The game represents the techniques he used in his films such as cameo appearances, use of the "MacGuffin" and suspense. The board turns to keep the players in suspense because one never really knows who is winning; the game can change at any moment. The games point system revolves around the "Macguffin," a technique Hitchcock used to divert viewer's attention from the plot to build suspense. The name of the game is called Baits to reference both to the Motel called "Bates" in one of his most famous movies, Psycho, and also because Hitchcock referred to his use of the MacGuffin as "bait" for his audience.
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