Jimmy’s mission is to bring proper off-the-shelf iced coffee to the people of the United Kingdom and beyond. Launched in Selfridges and Harvey Nichols then rolled out across the UK’s supermarkets, shops and festivals.
For the design of this product, the first thing I had in mind is the environment. Cheap and recyclable materials such as kraft paper packaging cereal and glass of the bottle. Thinking it's an entirely natural product I wanted to reflect in the design of the different pieces of a country setting and healthy.
P&W DESIGNS IMPORTED ITALIAN PASTA PACKAGING FOR FRESH & EASY
International Design Consultancy P&W have designed a range of premium imported Italian pasta for Tesco’s US chain Fresh & Easy Neighborhood Market. The 6 strong range consists of long and short cuts.
The authentic Italian range is made from 100% semolina, from a 50 year old traditional family recipe for a truly rich authentic flavor. The pasta shapes are authenticated with their Italian name and number, the number denotes the unique shape and represents the die number used to cut the pasta. Each pasta bag has a map of Italy with the region that the shape originates from, ie Farfalle meaning butterflies is native to Northern Italy and in the US is commonly named bow ties.
Provenance cues are delivered through the design with the ‘Italian’ branding and call out ‘specially sourced from Verolanuova, Italy’. A suggestion of the most suitable sauce type for each shape helps the customer to pick the right shape for the right recipe.
The use of black screams premium and the metallic silver adds a bold, contemporary feel with the vibrant typography color highlights each product SKU and adding differentiation through the range. Utilizing the clear packaging to show off the elegant shapes through the bags also adds a point of differentiation, and total transparency and honesty to the customer.
“Our design works hard to inform customers about the authenticity and origin of these imported pastas. Through effective use of the entire pack, we share the details of how a die is used to ‘cut’ each pasta shape and use these die numbers as an effective design element. An illustration on the back highlights which pasta originates from which particular region of Italy. Continuing the theme of information, we guide the customer as to which shape pairs well with which type of sauces and highlight the authenticity ‘of a traditional 50 year old family recipe’ being used to formulate these products”
There is nothing better for a natural and handcrafted product than work on the base of a direct association between the image of the product y the image of its origin, in this case, the bees.
We delved into Crabtree & Evelyn's archive of illustrations to create individual patterns for each product. Using their heritage in a playful new way.
Spooks Ale has been developed as an Autumnal brew which is very different to our other seasonal beers. It is a dark ruby colour with a biscuity palate. The nose is a mix of the malty flavours derived from the mix of ale, brown and crystal malts and the citrus fruity hop aroma you would expect from a beer brewed in the heart of the Kentish hop growing region. As with all of Shepherd Neame ales it has been brewed in their oak mash tuns and fermented out using their own yeast to produce a wonderfully flavoursome beer at 4.7% abv.
SAA were tasked with creating a distinctive packaging solution to help capitalise on the huge demand in sales over the Halloween period. The design concept reflects a marriage between the darker side of Shakespeare and the unique and historical brewing process of Britain's oldest brewer. A hauntingly good product and design
Ninety three design created the brand name and packaging design for this mainstream blended whisky, aimed at the Asian market, initially launching in Taiwan. The designs distinctive brand iconography & colour were inspired by the Scottish landscape and natures role in the whisky making process, a specific departure from a provenance or heritage based idea.
The challenge was to make the White Ice tea in standard 330ml aluminum cans stand out of the crown. And now it really does!
It is amazing how this pure white tea from MyDrink could match the minimalistic package. White color base spoke for itself to represent the exceptional tea. Few static green leaves combined with a color hint of three different flavors – lemon, peach and strawberry. We finished the cans using matt varnish to exaggerate the pureness of white tea.
Peter Gregson designed a series of 6 different Coca-Cola cans for the celebration of Coca Cola’s 125th anniversary. We used old Coca-Cola ads and posters (from 1930’s, 1940’s) and implemented them in order to create the can that would remind of the Coca Cola’s longevity and, at the same, be something completely new.
I dream of a society where moral and spiritual values will be the trend. This cynical package-illustration is about it.
Following a nationwide competition on ITV's 'This Morning' tv show to discover a homemade dessert for Tesco - P&W were asked to design the packaging.
The winning dessert by Zoe Williams from Caerphilly, Wales was inspired after looking into Tesco's top-selling desserts, crumble and cheesecake - and then combining the two!
Whilst travelling Zoe broke her pelvis and back and spent many hours at home, and whilst recuperating she decided to try her hand at baking.
The packaging by P&W followed This Morning's established guidelines but we softened the look and feel by using a subtle background that suited the homemade quality of the product also complimented by the natural shot by specialist food photographer James Murphy.
The dessert will be sold for a limited period at Tesco, with all profits donated to Tesco's charity of the year, the Alzheimer's Society and Alzheimer Scotland.
Editor’s notes:
P&W was founded in 1987 by current directors Adrian Whitefoord and Simon Pemberton.
The company has offices in London and Los Angeles, and services clients around the world, including Tesco, Ferrero and Healthy Food Brands in the UK, Fresh & Easy Neighborhood Market in the USA and Seicomart in Japan.
Bebida Tropical enlisted the help of Marx Design to develop a new coconut water brand for the Dubai market. Cocolino was the result, designed in two formats: glass bottle and aluminium can. To represent Cocolino's inherent freshness and purity, we chose to incorporate elements from nature into the design. Fresh green coconuts, a blue tropical orchid and a palm leaf texture running through the logo, help communicate the source of the product as well as its refreshing and wholesome properties. To compliment those blue/green shades, we decided to use a crisp metallic silver as a background, overlaid with a tone-on-tone pattern. On the raw can substrate version of Cocolino, this pattern becomes more distinct the colder the can gets.
Casa Rex, one of the most creative and awarded design consultancies in Brazil, has just developed the packaging for Knorr Bouillon Limited Edition by Unilever, which is available in two flavours - "Home-made Chicken" and "Fillet Mignon with Herbs". Breaking away from the regular standards within the category, Casa Rex has developed a strong and contemporary design.
Turning upside down the logic about how Bouillon packaging designs are usually depicted, Casa Rex has filled the background with the image of each variant’s dish instead of portraying the traditional solid colours. The information about the products was portrayed on the cloche which was created by means of a hand-drawn illustration. Following the same style, the forks are shown on the lateral areas of the packs.
“We believe that it is possible to follow all the pre-established requirements of a very traditional product like Bouillon — the appetite appeal, the brand guidelines, etc... — without having to end up with the same result every time”
- Gustavo Piqueira, head of Casa Rex and creative director of the project.
The new Knorr Bouillon Limited Edition can already be found in Brazil's leading supermarkets.
The idea came to mind when I worked at a student project aimed at
presentation one of the great person in the form of packaging for any good. I chose Charlie Chaplin and suddenly saw that the project could be scaled up to a small series. I've always liked Keaton, he was a man of action and a bit intruder,
as a result I tried to show it by turning his hat-)
Sunfield are makers of fine quality baked goods, with biscuits (cookies), cakes and muffins available throughout Australian supermarkets. Using only the best ingredients, their price-point is above that of competitors, but discerning customers have always been happy to treat themselves.
We were recruited first to give the Sunfield brand a complete overhaul, and then moved on to the development of new packaging designs for their range of boxed biscuits, wrapped muffins and wrapped bar cakes.
Over the years, new products and flavours had been added to the Sunfield range which caused some discord amongst the range. Our brief was to bring the quality of the packaging designs in line with the quality of the products, to convey the purity of the ingredients, to differentiate from competition, to freshen up and visually unify the range (which are often strewn across different areas within each supermarket).
Assessing competitors, it was clear that a simple, clean, minimal design would address the requirements of the brief, making it a cinch to stand-out on shelf. Anything deemed unnecessary was culled from the design, freeing up space and enabling the packaging to attain maximum impact through minimal content.
Packaging design goes hand-in-hand with STABILO and Burgopak.
STABILO International’s latest product range, EASYergonomics experts, has been launched on the European market in an appealing, youth-orientated packaging style designed by Burgopak Germany. Targeted towards children and adolescents, the packaging design has drawn upon the theme of “human engineering,” reflected through the unification of structure and image for an eye-catching and compelling retail solution.
A simple yet effective symbol of the hand has been utilised across the range of packaging, offering both an immediate indication of the product’s function as well as enhancing the brand’s shelf presence. To stimulate consumers’ imaginations and attract their attention, the packs feature the hand as a clear window on the front of the pack, visually displaying the contents as an x-ray image.
Focusing on STABILO’s dedication to innovative and ergonomic design, the packaging
furthermore features the added benefits of a retail-ready hanging hook and user friendly cartonboard structure. Two colour variations have been produced in blue and pink.
Marcel Miller, Head of Packaging Technology at STABILO International says: "The collaboration with the Burgopak Team was (and is) extremely pleasant. I'd like to emphasize the creativity in terms of packaging design and the solutions found regarding the required structural design quality. The (Burgopak's) reaction was (and is) always fast and reliable. Even during the start of production modifications and changes were implemented with constant diligence to meet all necessary requirements. I guess, even Burgopak was surprised about what can happen to packaging content during transport tests. After this first, very positive cooperation, I hope to get together on further, exciting projects. "
Benjamin Köhrich, Director of New Business Development at Burgopak Germany says: "We are proud that STABILO International has entrusted us with the task of designing and implementing the EASYergonomics experts pack. STABILO’s broad mind and professional cooperation made it possible for Burgopak to make the most of our resources to the full extent, including production and logistics – resulting in a clear differentiation and productive outcome at the point of sale. The collaboration on this project was a pleasure. Thus we are looking forward to facing future challenges together with STABILO International."
Demonstrating positive results from a new creative collaboration with STABILO International, Burgopak Germany’s expertise in design and packaging technology has reflected the same dedication that STABILO invests in developing its ergonomic pens.
With its ergonomic grip zones and shape appropriate for age and hand size, the STABILO EASYergonomic experts family provides correct pen posture for improving writing performance and success at school. The EASYergonomic Gift Set includes a beginner's pencil, filler‐pen plus cartridge, mechanical pencil plus 3 refill-pencil-leads, ergonomic pencil for advanced beginners, eraser and a comprehensive booklet. A global manufacturer of writing instruments, STABILO International has always been characterized by great innovation and inventiveness. In particular, ergonomics and its significance in the development of customized pens for left and right‐handed children and adolescents, is a fundamental element of the company’s philosophy
Votre Santé wines pay tribute to Francis Coppola’s paternal grandmother, Maria Zasa, who would toast with the traditional French phrase, ‘à votre santé,’ each time she raised her glass. In her honor, Francis ford coppola Winery created a Chardonnay and Pinot Noir, France’s two classic Burgundian varietals, in a delicate style that makes them perfect pleasures you can enjoy on any occasion.
My father’s mother, Maria Zasa, was an Italian born in Tunisia, a French protectorate at the time. It was a treat to grow up with a grandmother who spoke English, Italian, Arabic and French. I remember the little French songs she would sing to us about the marionettes, and also her toast when she was about to sip a glass of wine. She would always say, ‘à votre santé’-to your health.
Conceptual packaging design. This design emphasizes the connection between two classical disciplines. Glass making and olive oil refining. Suitable for exclusive small runs of extra virgin olive oil, the bottle itself can only be manufactured using traditional glass blowing techniques. Furthermore, the frosted glass capsule in which the bottle is contained adds a layer of perceived protection to enhance the exclusive nature of the small batch.
First politician you can always count on
Minister is a private label of Ministry of Brewery beer shop in Poznan, Poland. Product has arrived on the market in october 2011 in two variants, Minister Pils and Minister Wheat Beer. Ostecx Cr�ative is responsible for packaging design and creation of promotional materials for newborn beer brand.
Cooperation within Ministry of Brewery and our agency has started in summer 2011. After changing the logo and developing the website of the shop we have begun the works on the Minister beer packaging design and it's communication. The common goal of the client and agency was to create unique and modern label inspired by european brewing culture and tradition.
Design of the packaging is based on the original drawing made by polish illustrator Kinga Offert-Ploszaj and Bradley Initials font. Two variants of the beer are distinguished by color code. Minister Pils comes in PANTONE Black C, Minister Wheat Beer is designed with PANTONE 311 C.
Thanks to positive reception of packaging design by potential consumers and small advertising campaign in points of sale and at Ministry of Brewery's Facebook profile, premiere of the new brand has been successful. 1600 bottles, which was entire supply, was sold out in one week.
CARTILS, one of the world’s first branding and packaging design agencies, has developed a limited edition for DANZKA Vodka. The premium vodka brand’s new bottle will be available to travel retail from October 2011 and underlines CARTILS’ track-record for creating effective special edition designs for the beverage sector.
CARTILS was asked by DANZKA, owned by Bélvèdere Scandinavia A/S, to reinforce the vodka brand’s Danish roots with the new limited edition design. CARTILS’ design solution was a clean brand presentation that, combined with a high level of refinement, offers the brand a bold and premium feel. In acknowledgement of DANZKA’s strong local heritage, the design concentrates on the image of the Danish flag, creating impact while expressing the brand’s iconic Danish style.
Well-known for its aluminium packaging and minimalistic design approach, DANZKA has become an easily recognizable style icon among the Bélvèdere portfolio of brands. Alongside its focus on visibility, heritage and stopping power, the brief for CARTILS was to create a limited edition that would spark new interest around the brand as well as arouse curiosity and desire.
“DANZKA’s aluminium bottle provided us with a unique and exciting canvas for this limited edition design. We approached the design work with focus on typical Scandinavian design values such as simplicity, minimalism and functionality, which we feel the DANZKA brand is an expression of. The result is a collectible limited edition that we believe will have strong consumer appeal in travel retail outlets across the globe.”, said Gaston van de Laar, Group Director of Client Services at CARTILS.
Q10 is a series of skincare products addressed to the mature skin, made by the Romanian producer Cosmetic Plant.
The assignment for this series was to create a label line (branding and packaging) to communicate both the "not so secret, but magic ingredients" (Q10 and green tea) and the promise of care, beauty and youth made to the lady customers.
Under the headline “Stay young”, the elegant, silver logo which combines Q10 with the graphic element of the green tea leaf, and the simple, wavy shape of each label half filled with rich foliage texture, the series benefits from all the advantages that simplicity brings.
Supermarket packaging for a Chinese meal for two. The inner package structure is based on the traditional layout of the Chinese dining table. Perforated matts can be removed from the main base. The packaging continues to contribute to the dining experience even when the contents has been removed and its function would otherwise be complete.
Brand and Sustainable Package Design concept for 6 extra large, organic brown eggs. Envisioned to be printed with soy based inks on 100% post consumer corrugated paper board, an environmentally conscience alternative to a plastic incased egg package.
The packaging range features naive 1950's style illustrations of male and female naturist characters each proclaiming the 'free from artificial anything' message, whilst preserving their modesty with a key ingredient.
Supernature is a Norwegian brand manufacturing health food products. We made the design for a Superfood series which aims to show the pure ingredients, and to be simple and fresh, for a broader target group than the usual health food consumer. We also made the label design for a series of etheric natural oils.
Ecocreative designs bag packaging for Jeffries compost, soil and mulch products
Never to be put off by a little dirty work, Ecocreative has designed and produced packaging and point-of-sale recycling stations for the launch of Jeffries compost, soil and mulch bagged products. Five garden and horticulture products that were once only available by the truck or trailer load will now be sold from commercial stockists in handy gardening sizes for the first time. Several of the products are certified to NASAA organic standards.
These bags will come in for some rough treatment and be exposed to the sun, rain, so the packaging design needed to be robust and couldn’t be shy! Bold earthy colours and textures have been assigned to the different product categories for easy identification, no matter how you find the bag. These identifiers set the basis for an ‘easy as 1, 2, 3’ infographic that features on the reverse of each bag and throughout supporting collateral, showing everyone how to get the best out of their gardening experience.
‘Making our products available in bags has long been a goal for us and represented a huge challenge’, notes Jeffries Managing Director, Lachlan Jeffries. ‘We needed to meet our own demanding standards for quality, integrity and sustainability and address many technical challenges and other requirements regarding certifications, labelling and standards. We've worked closely on our brand with Ecocreative over the past few years and they really get what we're about. All the hard work is worth it everything about the bags exceed my expectations. They look just awesome and I am excited about what this will do for our business.’
There is also an educational aspect to the bags. It was necessary to broaden awareness of Jeffries role as an innovative recycler. Ecocreative created the Jeffries ‘green organics loop’ to show that the garden prunings, lawn clippings and other raw materials collected from the green organic wheelie bins of South Australian homes, are transformed by Jeffries into compost, soil and mulch products, ready to go back into South Australian gardens. It’s important for people to remember that whatever is put in their green organics bins could end up in our own back yards, so we needed to reinforce that the green bin is no place for plastic or anything else that won’t make good compost, soil or mulch.
Once the compost, soil or mulch is on the garden or in pots, people are left not with empty bags (destined for landfill), but with an opportunity to keep helping Jeffries keep recycling. As the SA-made plastic bags are not yet recyclable through traditional government waste streams, they cannot be put in yellow-lid kerbside bins. To tackle this issue head on, Jeffries has organised its own bag return program. Customers can return their bags to their stockist in specially marked brown recycling bins (branded with some help from Ecocreative). Jeffries takes care of the rest, organising the recycling of the bags into other plastic products. What’s more, for every bag returned to the retailer Jeffries donates 50 cents to Community Garden Projects in South Australia!
‘This ambitious move into the sale of premium garden product in bags is much more than a category-breaking move into a competitive marketplace’, says Matthew Wright-Simon, Ecocreative's Director, ‘it’s about packaging the Jeffries culture of innovation in recycling, environmental responsibility and community engagement all at once and wrapping it up in a retail experience right at the point where a person is committing to doing something positive—getting something good for the garden and getting their hands dirty! As a partner in Jeffries’s positive growth story, Ecocreative is proud to have been part of such a great initiative. After all, it embraces two of our favourite things, recycling and gardening!’
The assignment was to create a marketing character. I noticed that every marketing character for condoms was in fact, a condom. Initially concepts for a banana as the character (for obvious reasons), turned into a seductive monkey clinging to a banana.
The packaging is reminiscent of sex ed demonstrations of tutorials on condom usage, and also perfectly contains the product. (Condoms would be wrapped individually, but in circles rather than squares.)
The main idea behind the packaging is that it is a "College Survival Kit". Each bottle represents a different college course that comes complete with a lesson plan on the back of the label and an attached booklet. The booklets coincide with the course and has quick tips to use when the consumer is on the go.
The brand is named Real Juice with the idea of how the brand should be. That is friendly and subtly quirky. ’VAG Rounded’ is used for the logotype to suit the characteristics of the brand. Real Juice is aimed at mid market consumers. I wanted to create a sense of familiarity and comfort by borrowing the fundamental aesthetics of real fruits. That is achieved through minimal and careful execution via photography and typography.
r¿ng is a 10carat white gold Möbius band with a hand tapped 16gauge internal [female] thread to receive three uncut rough diamonds set individually into screw-in external thread-form propeller claws.
Housed in a 215-piece hand-painted box with threaded lid for safekeeping the 6.86 carat total weight over three different diamonds*. [Black 3.53ct / White 1.88ct / Yellow 1.44ct]
Market leader in the segment of art materials, Acrilex is looking for solutions at the point of sale and value-added product packaging Decor in paint used for decorative purposes. The solution was the upgrading of the brand and complete packaging redesign, seeking references within the history of the product to create a stylish retro effect, together with market trends.
The popcorn is packaged in a clear pouch with a die-cut header card to give the product a premium feel. The product descriptor continued the dual personality theme, with Joe describing the all natural ingredients and cooking process, while Sephs description focuses on the sensory experience of the unique popcorn flavours. The copy is written in the style of an 'English Gent' in reference to the top hat within the logo.
Global design consultancy Webb deVlam has collaborated with Valspar to create a groundbreaking actuator that changes the way consumers use spray paint. This new application will be used across all of Valspar’s premium spray paint offerings, including Automotive and DIY, providing the brand with a marketable platform for growth and future innovation.
Valspar Corporation owns and markets several well-known consumer brands including Valspar, Cabot, Plastikote and Guardsman. Since 1806, Valspar has been dedicated to bringing customers the latest innovations, the finest quality and the best customer service in the coatings industry.
Webb deVlam cross-fertilized their expertise in beauty and personal care to develop the actuator. The firm’s involvement included concept generation, consumer research, design development, engineering, and production tooling. The actuator design uses two primary components: a chassis molded in Valspar’s signature gray color, and the over-cap denoting the color and finish. The chassis features a large finger pad, which alleviates finger fatigue. Lab results showed a 35% pressure reduction, compared to the previous model.
Its intuitive design prevents accidental spraying via a locking system that is
engaged when the cap is twisted 90 degrees.
Spray paint had seen little innovation since its introduction in the 1970’s. On prototype tests, consumers gave great feedback, indicating that the new actuator was easy to use, aesthetically appealing, and provided faster and better coverage when compared to other brands.
“We saw the need for innovation and differentiation, however, only with the creative and technical skills of Webb deVlam were we able to visualize and commercialize the opportunity. This actuator not only promotes ease of use,
one of the key attributes sought by the consumer, but it also provides
differentiation in what has been a dormant category, allowing us to further
establish the Valspar brand.”
-Michael Watson, Global Managing Director, Valspar
The new actuator can be found on Valspar’s premium spray paints at Lowe’s and other independent retailers in the US.
The 'Just Add' range is aimed at the convenience market with tubes, shots and sachets of chile, garlic and ginger for flavour and seasoning. Included in the range are shakers to 'waken up your salad', as well as baked potatoes with three different fillings and a line of flavourings for the catering industry.
Formed in 2010, JDM Food Group is already a well established business and is the result of merger between the former JDM Ingredients Ltd and JDM Produce Ltd.
From its brand new state of the art production facility at Bicker in Lincolnshire, JDM Food Group offers customers a total solution service from the pre-packing of selected vegetables through to the manufacture of a wide range of purees, drizzles and marinades.
Pearlfisher has created an exciting new brand identity and redesign for leading natural and organic food company Kallo across its full product range including its Kallo Rice Cakes, Kallo Organic Stocks and Gravies, and new Kallo Organic Soya Drinks.
The packaging is designed to complement Kallo’s new brand positioning: Thought for food, highlighting that Kallo is THE natural food brand for people who think about what they eat. It also brings all products under the Kallo umbrella and creates consistency across the range.
Based on a number of key principles that accurately reflect the Kallo brand – including bold, warm, vital, rich and sophisticated – the new packaging stands out from competitors by taking a deliberately uncluttered and understated approach. Using sleek, clear lines and stylish interpretations of each of the products, the nutritional information is displayed clearly on the front of all packs, making it quick and easy for people to appreciate that Kallo foods are nutritious, wholesome and healthy.
An exciting time for Kallo, earlier this year the company introduced the Kallo Food Academy, as an essential online destination for people who want to give more thought to the food they eat. The KFA contains expert opinions, products and recipes.
Commenting on the redesign, Patrick Cairns, CEO at Kallo says: “Packaging is so critical today and consumers are more demanding than ever about how products look. The new designs will make Kallo stand out from the crowd on supermarket shelves, as well as giving customers stylish products they will be proud to display in their kitchens.”
“The new packaging perfectly complements Kallo’s championing of mindful eating. By clearly presenting the nutritional value of each of our products, we make it easier for people to think about their food, helping them to eat smarter, and feel happier and healthier.”
Sarah Butler, Deputy Creative Director, Pearlfisher, says: “Kallo is a warm, intelligent and caring brand, which is also bold and innovative and we wanted to reflect this in our designs. The calm, clear and uncluttered packaging is so different that it will stop people in their tracks, encouraging them to think carefully about their food choices and to consider Kallo.
Branding the EspressoClub coffee house, Defining it's visual language, concept, logo and packaging.
Eight Treasures of Happiness is all about the people who care for and oversee the rice gardens. From squad leader Lee who strictly guards the gardens to Ms. A-lu who passes on the taste of happiness, and everyone in-between.
The winning package called BAS/the daily bread – flour, seeds, baking seasoning and recipes. Simple, gently loaf-shaped packaging containing the right amount of the various ingredients of the attached baking recipe. Colour coding on certain areas on the package indicate different types of bread.
This is a packaging design with a credible prospect. It is a simple, coherent idea that too much food is wasted in today's society. Designers have embraced this issue and come up with a solution that is likely to become increasingly important in the future.
It's a package design of an imaginary Coffee Brand.
Every pack suggests a good citizen behavior, transforming you into a...gentleman
