The Hill Station

Designed by Studio Egregius, Vietnam.

The Hill Station is a business marriage of fine dining restaurant and deli/boutique, located in Sapa, Vietnam's highest region. The client wanted a brand which both reminisce the essence of French Indochine days while standing independently as a contemporary identity.

The Hill Station products ranges from fresh produce harvested straight from local farms, limited packaged delicacies such as wild honey, rice wine... to gourmet charcuteries or handmade silverware. At the same time, The Hill Station signature restaurant is a renovated French outpost, with a view from the clouds.

Read more

Colonial Luv it!

Designed by Curious Design, Auckland, New Zealand

Curious can never be accused of churning out design like a sausage factory, but in this particular case we have created a packaging range for not only the sausage factory-but the bacon and ham factory as well!

Our client, Colonial, already had a strong presence in the premium quality, small goods category. However they recognised an opportunity to launch a range of products that were more accessible and affordable. The brief was to come up with a design that talked to the consumer in a straightforward way, but that also exuded a high degree of personality.

The use of New Zealand colloquialisms and informal typography achieved the desired result in an entertaining way. Luv it!

Read more

Mas Amiel Rosé

Special label for the "rosé" of MAS AMIEL designed by Pistolet bleu studio, France.

Read more

Shfeyah Winery

Designed by Eddie Goldfine, Studio XPRESS!ONS, Tel Aviv, Israel.

The wine at the Shfeyah Youth Village is produced by 17 youngsters as part of their studies in the school's agricultural department. Their fingerprints form a cluster of grapes symbolizing the idea of individuality and group effort.

Read more

Beaujolais Nouveau

A self promo piece dedicated to Beaujolais Nouveau designed by Astos Dizainas McCann Erickson Lithuania. Creative Director: Jonas Valatkevicius. Art Director: Ernesta Valantiejute. Copywriter: Audrius Puidokas. Designer: Karolis Zukas.

This year AD McCann Erickson Lithuania went through a lot of changes. We decided to use the occasion of Beaujolais Nouveau to communicate the restart of the agency.

Beaujolais Nouveau is fresh wine. So we packed the wine as fresh blood of agency employees. Blood bags were packed into coolers filled with ice and recipients were encouraged to visit svieziaskraujas.lt (freshb|ood.lt) to meet all the donors.

Read more

Bush Fire Wine (Student Work)

Designed by Ben Dalrymple, Australia.

Bush fire is a wine produced in Western Australia. The name references the natural cycle of fire and regrowth in the Australian landscape. The deep red wine exhibits earthy flavours and has a slight smoky flavour, this is due to the oak barrel ageing process.

Read more

Brazil Gourmet (Redesigned)

Designed by Murray Brand Communications, United States.

Seeking to create a unique brand position for Brazil Gourmet, Murray Brand Communications elected to express the brand’s core essence by creating designs based on three words—fun, delicious, and healthy—to represent both the Brazilian culture and Brazil Gourmet’s products. Leveraging the positioning work, designs were developed in which whimsical illustration and typography are combined with photography of exotic fruits prominently staged on a white background. The result is a brand architecture that not only creates exceptional brand awareness at point of sale but also immediately tells a story of purity, unique and delicious tropical flavors and the goodness of super fruits only to be found in the Rain Forest.

Read more

Lonely Spirit

Designed by Marko Vuleta-Djukanov, Serbia.

It’s getting harder to concentrate and scribble down this reminder which is to be left before the eyes of the ones who will follow. Everything has already been said and done. Finished. Only endeavor left is the battle against the indigence of pleasure with the words of a dark genius vibrating through the essence of my troubled mind:

„From childhood's hour I have not been
As others were; I have not seen
As others saw; I could not bring
My passions from a common spring.
From the same source I have not taken
My sorrow; I could not awaken
My heart to joy at the same tone;
And all I loved, I loved alone.”
Edgar Poe, „Alone”
Peace.
Tranquility."

Reviewed by Stefan Kostadinovic

Read more

Barefoot SOS (Redesigned)

Designed by BrandOpus, United Kingdom.

BrandOpus have redesigned the packaging for Barefoot SOS, launching into stores now. BrandOpus were appointed to redesign the 12 product range for Barefoot Botanicals, which was founded in 1997 by homeopathic practitioners Jonathan Stallick and Hilery Dorrian.

With the natural products sector becoming crowded, BrandOpus were briefed to sharpen the message create a pack design that demonstrates the efficacy and reflects of the quality of the product, shifting consumer perceptions of Barefoot SOS from niche beauty brand, to skincare range with a wider audience reach.

BrandOpus were inspired by the efficacy of Barefoot SOS, which has gained it a wide audience of devoted follower looking for premium, demonological solutions. BrandOpus created a target device, illustrative of how the range targets skin-problem areas, and gets to heart of the sensitivity. The droplet device communicates the benefits of the Barefoot range: effective, but easy on the skin.

The choice of a white and green colour palette, communicates the advanced natural therapeutic formula of the range, which combinescutting-edge science with a thousand years of herbal wisdom. To those in the know, the SOS range is a lifeline for sufferers of dry, sensitive, irritated or uncomfortable skin. Following BrandOpus’ redesign the pack now allows Barefoot SOS to compete with mainstream dermatological brands, without confusing loyal fans of the brand.

Barefoot SOS has gained greater listings and a larger consumer audience is
able to benefit from the comfort, moisturisation and protection to problem
skin than ever before.

Previous Design

Read more

Great Western

Designed by Saint Bernadine Mission Communications, Canada.

Saskatoon, Canada’s Great Western Brewing Co’s eponymous family of beers has been a regional favourite for over 20 years. In advance of moving into new markets, Saint Bernadine Mission Communications was asked to update the brand to better reflect the mainstream flavour profile and positioning and increase shelf presence.

Key messaging included refreshment, heritage, tradition, and dedication to quality, shown by research to be important to core consumers.

The existing logo was reworked to retain key characteristics and improve readability and shelf presence. A die cut label and award seal represent quality, the employee founded statement celebrates heritage, the brewery graphic acknowledges tradition, and the “extra aged” text highlights a true point of difference in their brewing process that results in much smoother beers. As well, a section was provided to enable someone to “dedicate” a case of beer to by way of thanks. The design system needed to accommodate four (and potentially more) flavours.

The brewery was founded in 1989 when 16 employees risked it all to buy the brewery from the previous employer who had it slated for the wrecking ball. Those genuine, authentic, determined, and committed values were highlighted more prominently in the rebrand to better represent the employee founded and proudly independent brewery. As employee owners, everyone on the team at Great Western is dedicated to making the best beer possible for Western Canadians.

Read more

Late July

Designed by Moxie Sozo, United States.

Late July is a family-owned organic snack company, based out of Cape Cod, Massachusetts. The nationally distributed line of cookies, crackers and other products has been wildly popular in Whole Foods for over ten years. Because of their success, the Late July packaging has been copied and imitated by competitors.

In anticipation of several new product launches, the company hired Moxie Sozo to elevate the brand and redefine Late July's positioning in the marketplace. One of the first products that the agency launched, was a six-flavor line of tortilla chips that was immediately picked up for national distribution. Whole Foods has described Moxie Sozo's work for Late July as, "The best packaging we've ever seen.

Read more

Active Packs

Designed by Coho Creative, Ohio, USA.

Active Packs, a healthier lunch-kit alternative, was anything but active in grocery aisles. It was “old school” and just did not connect with today’s kids & moms. A new brand strategy was needed, so Coho Creative was enlisted to give the brand a boost. While the Active Packs team worked to make the product more nutritious and delicious, Coho developed a new brand image that combined a lively personality, unexpected fun, and a touch of wholesome natural goodness. Now that Active Packs are ready to get back to action, lunch just got better!

Read more

Mario Romano

Designed by Basile Advertising, creative direction by Andrea Basile, Italy.

Terre di Lapio promotes and distributes the best Irpinia’s wine and food products. The label is designed especially for the wine from Fiano di Avellino DOCG, whose grapes is characterized by the sweet scent that attracts swarms of bees in the vineyards. Like those grapes, our purpose is to catch the attention of many people thanks to an elegant label meant to strike people’s imagination.

Read more

Vrsac Vineyards (Student Work)

Designed by Borko Neric, a 4th year student studying graphic design at FILUM (Faculty of Philology and Arts Kragujevac ,Serbia.

Preliminary design of a series of wine labels for Vrsac Vineyards
and offer advertising posters - billboards. Student's works represent the project

Read more

Salysol Snacks

New packaging and label design for Salysol Snacks.This is his new image, created by a small design studio in Spain called LeBranders.

Read more

Hilaritas

Designed by redbikini, Germany.

The brief was to create a premium package design for a handmade spice liquor, produced in limited quantities. The label contains hot foil stamping, uv-printing, spot colors, self adhesive paper.

Read more

Pure Matters

Designed by Pappas Group, United States.

Pure Matters makes high quality nutritional supplements, organized for the consumer in lifestyle, conditions and basic everyday health categories. In keeping with the brand personality, the packaging is designed to be honest, simple and straightforward.

The Pure Matters logo is part of a benefit statement and is the standout element on the packaging. The "pinch" graphic leads the eye from the band name, in its prominent area, to the name of the product inside. The bottles are made from a proprietary UV-coated amber glass which protects the contents, but the lower portion of the bottle labels are transparent so contents are still visible.

The outer box introduces you to the brand story and the vibrant color system. Each lifestyle category gets a unique color, which is the primary unifying design element. Abstract photographic textures are used to further differentiate the product categories - and are chosen because they symbolize purity, simplicity and nature. The signature P icon is carried throughout the product system and is shown cropped and folded over corners, and serves to further the unification of the brand system.

Read more

Speight's Cider

Designed by Curious Design, Auckland, New Zealand

Speight's is a long established brewer of high quality ales. Calling on all of their tradition and expertise, Speight's decided to craft a batch made cider using only New Zealand apples.

The result? A refreshing, classic dry finish cider.

Curious' brief was to create a suite of packaging that reflected the authentic, honest nature of the product in a contemporary manner. This was successfully achieved and once again Curious has demonstrated its ability to get to the core of a brand!
The combination of great design and a superb product has ensured that Speight's Cider has been enthusiastically received by both traditionalists and early adopters, making it one of the most successful cider brands in the market.

Read more

Little Duck Organics

Designed by 29 Agency, United States.

"A captivating company culture & bold branding are an integral part of our strategy to grow Little Duck Organics," says Zak Normandin, the Company’s Founder/CEO, to New Hope 360.

'We’ve put a lot of time and attention into developing Little Duck as an innovative leader in the children’s food category.' The company collaborated with 29 Agency of Southlake, TX for its new packaging, and designs all website, marketing, and promotional materials in-house, reflecting the creative company environment they pride themselves on having.

Read more

Carex Protect Plus

Designed by Blue Marlin, United Kingdom.

P Z Cussons’ longstanding design partner Blue Marlin has created standout packaging for Carex Protect Plus, an innovative hand wash product that protects against germs for up to two hours after use. The new range has just gone on sale in the UK.

The integrated design and branding agency crafted a look that differentiates Protect Plus from the rest of the market-leading Carex range. Blue Marlin overhauled the main Carex packaging structure and graphics last autumn, with a distinctive, contemporary design that better highlights the brand’s core benefits.

Carex Protect Plus sells at a premium to the core range and its design needed to emphasise its superior hygiene efficacy to attract new consumers.

Blue Marlin used a hot pink and silver colour palette to deliver immediate stand out while still appearing gentle and caring. Metallic silver label substrate creates range differentiation and premium shelf impact. A variant swoosh with clock icon communicates the unique product benefit of two hour germ protection, which is further backed up with a graphic device above the Carex brand identity that clearly communicates the two hour benefit.

The overall effect is striking, upmarket and true to the brand values at the heart of the UK’s favourite hand wash. Blue Marlin has worked with Carex-owner P Z Cussons for over 13 years.

Read more

Help Remedies

Designed by Pearlfisher, United States.

Pearlfisher has refreshed the packaging for Help Remedies – the New York City-based boutique pharma company and creator of minimalist medicine – as part of Help’s national Take Less campaign.

As part of the rollout of the Take Less campaign, Pearlfisher was tasked with refreshing the packaging for the existing product range and for the addition of new variants to the portfolio – including Help I have a stuffy nose.

Jonathan Ford, Pearlfisher Creative Partner, says, “We have refined the identity and colorcoded the embossed pill shape to make the overall brand architecture more visually strong and to give the brand better stand-out and immediacy of recognition. The design evolution dials up Help’s equities, creating an ownable secondary language through the pill iconography, that will be used across further brand touchpoints and communications.

Read more

Coromandel Mussel Kitchen

Designed by Curious Design, Auckland, New Zealand

The Coromandel Mussel Kitchen is a family-owned and operated mussel farming business, located on the Coromandel Peninsula of New Zealand. The Client’s business growth and development of vision meant that their original branding had become dated and outgrown. Curious Design was tasked with modernising their identity and creating a cohesive look that could be extended to multiple packaging formats (specifically cartons, pottle labels, pouches, and hang-sell) for a variety of product offerings and other applications - stationery, websites, and vehicles etc. It was important to the owners that we were able to capture the history of the business, and reflect their attitudes towards sustainable mussel farming practice and traditional values - those of the family and of rural New Zealand. The completed design needed to tell a story that was understood by the Foodservice Industry as well as to consumers who potentially had never eaten mussels before.

It was absolutely paramount that the visual identity of the Coromandel Mussel Kitchen reflected the honesty and care invested in this family enterprise. We achieved this by creating an iconic image of mussels being gathered in a traditional Maori flax basket. The style of the illustration, a clean woodcut effect, also further emphasised the hand crafted nature of the business. We then built a suite of elements around the core identity to add to the compelling story. This including sumptuous photography of fresh mussels, an exquisite rendition of a woven flax plant and carefully composed copy that makes the consumer feel that they are personally involved in the entire process. From harvesting the mussels in the clear New Zealand waters, through to adding natural, tasty ingredients to the end product-we are there with them all of the way.

The final result is a beautifully crafted identity that lives on its own merits, but also integrates successfully across packaging, point of sale and advertising platforms.

Read more

PYLA French Vodka

Designed by Laurie Cazaumayou of Pistolet bleu studio, France.

Made from french wheat without gluten, which fermented must is distillated five times. Alcohol by volume is then reduced by successive steps with spring water sheet dating back to the Eocene era,very low in minerals and naturally soft.

Read more

MARS Misfits

Designed by B&B Studio, United Kingdom.

Creating the Misfits® brand from scratch; we identified the opportunity, then developed the strategy, name, tone of voice and visual identity.

Read more

Yellow Plus Blue

Designed by Spear Design Group, New York, United States.

Spear collaborated with multi-award winning PR agency Maloney&Fox to re-brand this fast growing organic wine company. Yellow+Blue = Green. The two interlocking circles represent: The elements sun, water and earth. Unified the letterforms become the Y+B mark.

We developed packaging that tells the Y+B story. A quality wine made by artisans and signed by the Founder & President. Wine descriptors and factoids wrap around the eco-friendly carton. The type grows up vertically to create visual impact. Drink Well, Do Good

Read more

Eyeko

Designed by R Design, United Kingdom.

Our brief was to establish Eyeko as a more premium specialist, sophisticated brand while still retaining pretty London meets quirky Tokyo look.

By creating the Eyeko shield it enabled us to communicate their brand personality consistently across all media. Using unusual colour combinations helped the brand stand out from it competitors.

We also worked together with the Eyeko team to create a shield as a functional tool that can be used to protect the eyelid from smudges when applying mascara.

We have been heavily involved in all aspects of the business designing their brand identity, packaging, tone of voice, corporate identity, point of purchase and their website.

Read more

BoxBag (Concept)

Designed by Casey Ng, New Zealand.

In this project of Food Culture, I wanted to introduce New Zealand’s Food Culture into the international market. And as part of the food culture in New Zealand, is to enjoy the great outdoors with great people. With that in mind I decided to choose a classic outdoor dish that best represents this food culture, which is Fish and Chips.

Fish and Chips has been around for many decades, it is a cheap dish wrapped with plain newspaper, again and again. It was until recently that this dish was wrapped in plain newsprint for hygiene reasons. My take on this project is not only let the consumers enjoy the great outdoors, but inform the consumer about the best of New Zealand and how to eat the traditional Fish and Chips.

The bag itself is made of 2 cheap materials, kraft paper and plain cardboard. And uses an additional layer of plain newsprint. Firstly the Fish and Chips is wrapped with plain blank newsprint as per traditional Fish and Chips is wrapped. Then it is placed into this BoxBag, which the shopkeeper then folds multiple times and is given to the consumer.

The bag itself is slightly higher than the usual paper bag, creating a slight annoyance when it comes to getting into the food. Which makes the user want to rip the bag open, and by ripping it open, this easy access and low maintenance access parallels to the original design of the Fish and Chips packaging. Moreover, the bag also has a nice decorative perforation around the whole bag. So, if the user chooses to eat on the go, they simply need to rip the tab at the back of the bag and the whole package turns into a carton.

The interior of the bag has been designed with different New Zealand articles composed into a newspaper-like sheet. Providing the consumer an idea of what New Zealand’s great landscapes are like while they are eating.

Furthermore, because this whole package is made of pure paper, therefore is easily disposed like the traditional packaging.

Read more

Hand Crafted Maple

Designed by TACN Studio, Vancouver, BC, Canada.

Graded hand crafted maple syrup. Now you finally will know how intense your flavour will be.

Read more

Barr's Fiery IRN-BRU

Designed by Keen and Able, United Kingdom.

IRN-BRU’s secret recipe was cranked up a bit with a twist of chilli and ginger thrown in for explosive effect. We created the new identity and packaging to fit in with the IRN-BRU family, but stand out as a a limited edition for Cans, Bottles and Multipacks.

What we were looking for from the Fiery packaging was a design that featured all the symbolic characteristics of the current IRN-BRU packaging, so that it clearly remained part of the IRN-BRU family.

However, we wanted to create differentiation from our original IRN-BRU so that the packaging communicates the idea that Fiery IRN-BRU really packs a punch - and the striking red and black clearly does this.

The response we have had to the packaging from consumers has been really positive and its dark and edgy design has given the first ever limited edition the wow factor we were looking for.

Read more

Re-Wine Classic

Designed by Miniwiz, Taiwan. Check out POTW's previous feature of Re-Wine too!

Chic, re-usable, and sustainable; Re-Wine Classic™ is an elegant solution to protecting your wine bottles.

Made from our innovative material POLLI-BER™, Re-Wine Classic™ is partially biodegradable and environmentally-friendly. The durable POLLI-BER™ will help prevent your wine from breaking and spilling. The Re-Wine Classic serves as a creative way to present wine as a gift to your friends, families and colleagues.

Re-Wine Classic™ is also a versatile packaging solution that allows the cases to interlock with each other. Use this product as building blocks to create a wall or durable custom furniture or as a way to carry multiple bottles easily and safely.

Re-Wine Classic™ is a simplified version of our CES 2012 Innovation Design and Engineering Awards Honoree product: Re-Wine. Enhanced with additional colors to the product line and now providing a stylish greeting card for gift giving. Re-Wine Classic is now available on Miniwiz and Amazon.

Read more

Squiix (Student Work)

Designed by Javier Torres González for the Master of Packaging in Elisava's School, Barcelona, Spain.

The essence of a smoothie is not just the mix of two fruits; is the naturalistic flavor that the image can inspire us. "Squiix the flavor", its the phrase for a new brand of smoothies with four different combinations for those who like a healthy juice.

Read more

Tickroc

Designed by Pande Design Solutions, Brazil.

In order to set the the name, brand, packaging and visual expressions, Pande was the background in understanding the product, consumer behavior, market performance and identifying trends, supporting their creative process with the methodology PandePenso®, with the results, subsequently, materialized through design.

The project began with the conceptual definition of the product, a delicious healthy snack, roasted and crispy that melts in the mouth with natural flavor of toasted sesame and toppings of cheese or castanha-do-pará, with only 16 calories per stick. Then was set the values ​​that underpin the whole project: healthful, convenience, routine breaker and tasty are qualities that gives the form to the the conceptual universe of Tickroc.

The name brings a quick and easy way to pronunciation and appropriates the crispy using an onomatopoeia, which also shows the practicality of consumption. The brand brings a drawing that shows the informal tone and youthful, following the tag line: "Your day healthier," a reference to the routine. The visual express the concept of health with colors, icons and graphics, while the flavor is evidenced by the beautiful pictures that stimulate the appetite appeal and communicates the freshness of the product.

Tickroc is a project that defines the vision of Pande on the role of design, a strategic approach and focused on the consumer's wants and needs. It is also an example of the result obtained with the methodology PandePenso®.

Read more

FADO

Pastéis de Belém support Fado's submission to UNESCO Intangible Cultural Heritage of Humanity.

Tradition and contemporaneity join in an 'on pack' campaign. Pastéis de Belém endorse Fado's submission to the Intangible Cultural Heritage of Humanity with the launch of a special edition packaging illustrated by Andre Carilho.

FANQ!crossmedia was the agency responsible for the creative development and strategic planning of this campaign that joins 2 icons of Lisbon culture, Fado and the Pastéis de Belém.

More than 200.000 packages of Pastéis de Belém will show Andre Carilho's distinct work from the 15th of September until the 15th of December.

Based on the identities of both Fado and the Pastéis de Belém as unique experiences of the Portuguese capital, the package was also designed as a journey.

The package includes illustrations of 6 famous Fado singers, Amália Rodrigues, Alfredo Marceneiro, Carlos do Carmo, Mariza, Camané and Maria da Fé. It brings also a free voucher to visit the Fado Museum of Lisbon and a QR code to view the promotional video presented to UNESCO.

UNESCO's decision will be officially anounced in November. A positive result can transform this special edition in a unique celebration form of a national conquest.

Read more

Choc on Choc NPD

Designed by BrandOpus, United Kingdom.

In the wake of National Chocolate Week, BrandOpus are proud to be involved with a roll out of very exciting Choc on Choc NPD. The two new products, Our Choc on Choc House and Choc on Choc Painting Kit, are designed to make enjoying delicious Choc on Choc a even more creative experience. With the same gifting appeal as the core range, Our Choc on Choc House and the Choc on Choc Painting Kit extend the brand appeal beyond adult fans to children too.

BrandOpus were briefed following the success of the award winning brand architecture they created for the core Choc on Choc range. The Choc on Choc Painting Kit includes everything that little ones need to get stuck into making their own chocolatey masterpieces. The box contains finest Belgian chocolate to melt, piping equipment, templates to guide, simple instructions to follow and even a branded apron to keep little people clean whilst they try their hand at chocolate painting. Our Choc on Choc House, inspired by Hansel and Gretel‘s gingerbread house, satisfies the chocolate lover and taps into the the inner child. The kit contains everything you need to have a go at plan-drawing, brickmaking, cement-mixing to build your own chocolate house.

Both kits include bespoke instruction sheets designed to be fun and engaging yet easy to understand. BrandOpus’ designs stay true to the core brand equities, whilst featuring new hand-drawn illustrations that bring the concepts to life. A great idea as an innovative Christmas present, or as a great birthday party activity all year round, both are available at John Lewis or directly from www.choconchoc.co.uk priced £15.

“The response to the kits and sales have been great with pre-orders for Christmas
flooding in. The products look great on shelf and the designs are right on-brand
and enticing to consumers” Flo Broughton, Chief Chocolate Lady, Choc on Choc

Read more

F&E Holiday Packaging

Designed by P&W, United Kingdom.

P&W DESIGNS HOLIDAY RANGE BRANDING FOR FRESH & EASY

International Design Consultancy P&W have designed the seasonal branding for Tesco’s US chain Fresh & Easy Neighborhood Market. The holiday branding solution was implemented on their private label packaging, advertising and point of sale materials, including a holiday guide/brochure and supporting website.

The holiday packaging range spans all categories impulse, grocery, bakery, dairy, meat and frozen. A palette of colors was chosen to cover the entire holiday season, implemented through the striped background. The use of bright, eye-catching colors expresses the fact that these are seasonal (out of the norm) offerings. Oranges and purple for fall/Halloween/thanksgiving and red and green for winter/Christmas, the additional colors used on impulse and gifting items to round out the color scheme.

Handcrafted scrolls contain fun holiday and celebratory illustrations. Large windows showcase the products where possible and deliver freshness.

"We wanted to create a colorful and enticing range of products that have a gift wrapped feel but still appear fresh and foodie. The hand drawn holding device and background textures help drive a bespoke handmade feeling to the range, whilst the hand sketched icons re-enforce the seasonal message without shouting about it. We hope the range comes across as fun, fresh and an alternative to the predictable preconceptions of what holiday packaging should look like, however, still retaining the all important added value cues you would expect from a holiday range."

Read more

Bravo Gelato (Redesign)

Designed by Emedia Creative, Australia.

The Challenge: to create a range of tubs that cry out from the shelves to customers passing by whilst emphasising the traditional artisan gelato techniques captured in each package.

Execution: We set about designing a set of premium looking packages each with it's own individual personality & presence. Using hand drawn fonts, patterns and a conversational tone, these tubs immediately invite you to rip off the lid and dig in.

There are a total of 22 varieties over 3 ranges: (Not-so) Traditional; Foodies's Selection (premium range); and bite-size Bambino Cones (Bravo Gelato's signature product).

Read more

OR Psychedelic (Student Work)

Designed by Vanifateva Yuliya, studying visual communication at the BHSAD, Russia.

The basis of scent design, I used a wonderful beetle with multiple hands, wild-eyed and bright colors as a metaphor in all the designs.

Read more

Padre Divino

Designed by Yevgeny Razumov, Russia.

Padre Divino (in Italian Divino means divine, di vino - wine) - is a dessert red wine recommended for use on Catholic holidays and also as one of the basic elements of receiving the Eucharist in Catholicism.

Read more

Rock Candy (Student Work)

Designed by Ashley Walker, studying at Pratt Institute, Brooklyn NY.

The Rock Candy brand gets its inspiration from hip hop culture. The colorful exterior packaging is based off the different cuts and reflections you see in a diamond (the interior packaging and POP displays are a replication of this). The diamond element is used repeatedly throughout the brand because of it's slang terminology "rock".

The back of the Big Daddy Kane dark chocolate bar forms at a point to create the shape of a diamond; The LL Cool J peppermint gum is cased in an actual diamond shape. Both candy items come pre-packaged in POP display cases that also structurally incorporate this diamond form.

Read more

Aufschwung Swing

Designed by Gerlinde Gruber, Austria/Vienna.

This packaging was designed for the swing Aufschwung by viennese Designer Michael Hensel. The simple and cost-saving cut was made out of corrugated cardboard and needs no adhesive. The design offers optimal characteristics for presentation caused by the open cut. Look and material can be seen and touched without opening the packaging. Grip holes provide an opportunity for easy carrying. The packaging design is heavily inspired by the swings shape and function.

The swing is soon available at gabarage upcycling design. In the meanwhile you can mail to: Michael.Hensel@gabarage.at

The swing was awarded the Re:design[net]WORK-Award 2010, Re:design Network.

Read more

Brac Fini Sapuni (Student Work)

Designed by Marin Santic, a student of visual communications at Academy of Fine Arts and Design in Ljubljana, Slovenia.

Marin Santic made this nice gift package for Brac Fini Sapuni, famous Croatian soap producers. Soaps are made from olive oil and each one is unique. Package is made for their first shop on the island of Brac in Dalmatia.

Read more

Mirey Tights

Designed by ARC'S, Italy.

An interesting project of brand identity for a growing Russian company. Our intervention has explored and created the concepts and personality of 5 categories for a 40-references range, previously indistinct.

The project has positioned Mirey within the field of aspirational Russian brands for a larger base of consumers.

Read more

Helado i (Concept)

Designed by Mile Soto, Costa Rica.

The brand and it’s flavor palette were new, so the design proposal includes the whole family. The idea was to include a collage of typographies and illustrated elements that appeal to the fun, active and young world of our consumer. The name of the brand underwent a great typographic work in order to difference and position it in the market place.

Read more

Family Choice (Concept)

Designed by CHARGE Industrial Design, United States.

Following the recent private label market growth on beauty and care product offerings, this concept aims to address shopper's experience while looking for simple solutions to their daily needs.

Targeted to families of 1+ kids, the messaging is clear, direct and yet playful for the whole family. Male and Female siblings ages 4+ usually tend to gravitate to individual choices for body washes and shampoos, some labeled with their favorite characters and colors. Instead of cluttering the structures with well-known movie characters used by national brands, the black-and-white cartoon-like figures try to represent their own expressions on an almost "do-it-yourself" drawing exercise. The parents version purposely comes in a combined two-bottle structure which represent unity and "togetherness" within the couple. Assuming that most couples shower or bathe in the same bathroom, having the structure coupled together also address easy-storage in space-limited shower layouts.

The bottle structures are differentiated by shape. Female shapes for mother and sister are categorized by inverted side panels while male form is expressed by more bulging side panels, creating a puzzle effect at shelf. Base indentations also help differentiating forms and creating movement at retail. Labeling is done via oriented shrink film or as an optional 2-color screen printing. Dad's bottle structure is blow-molded with a pigmented blue tone-resign and parent's bottles are joined at top via silver finished collar. Pump Foam actuator is the same component for all structures, offering costs savings for the private label retailer.

On a larger scope, the brand has enough platform to grow into more offerings such as shampoos, toothpaste and other beauty/care line extensions. The brand itself can easily fit into today's most successful private label channels.

Read more

JUST

Designed by interabang, United Kingdom.

JUST is a new caffeinated water beverage — the first of its kind available in the UK. The brand is aiming to appeal to health-conscious consumers who might want an alternative to energy drinks or tea or coffee.

Read more

All Natural Brushes

Designed by Jaqueline Magallanes, Art Direction by Tricia Richardson, United States.

The Helen of Troy All Natural Brushes and packaging were designed with the Hispanic/Latino market in mind. We tried to go beyond any regular brush packaging, by giving an extra use to the packaging itself. We added a special feature no other brush for Hispanic/Latino market has. There are 4 different brushes and in each and all of them you can find an “all natural hair treatment recipe inside the packaging”, each different for each hair need. Just like that, you can brush your way to a natural shine!!

Read more

Classic Delights Sesame Bars

Designed by Maria Stylianaki at Deep Blue Design, Greece.

“Classic delights” is a sesame bar packaging designed especially for Duty Free shops for Cretamel. The scope was to create a packaging with a “clear” and trustful appearance.

A play of the product through the window is combined with the images of the raw materials. Matte, off white carbon used, as well as, silver hot foil for the brand name. Embossing parts combined with a soft natural color palette and the texture of paper give this packaging a classic and friendly appearance.

Read more

Tarzan Hot Tea

Designed by Ad Design, Taiwan.

Ad Design was commissioned by Taiwan TAISUN Enterprises to design the new Tarzan Hot Tea Series, which was to be launched in the winter of 2010.

The new beverage was named "Warm Shop". The image of the Warm Shop beverage was centered around the Chinese character of "tea". This Chinese character was transformed into a tea-making utensil, with an image symbolizing the teapot placed above it. The overall design represented the simple and sophisticated fun of making Chinese tea."

TAISUN Enterprise introduced two flavors in the winter of 2010. Ad Design extended the concept of the rest ign by using two colors - one which represented the honey kumquat tea, the other red dates logan tea.

Via Hao Awesome

Read more