Nivea Revitalizing (Student Work)

Designed by Michelle Han, currently studying at Art Center College of Design, Pasadena CA, United States.

The project is to create a new look for Nivea Revitalizing emphasizes the young, confident, energetic and distinctive look for men in the United States.

The challenge was to redefine the line look from bottles to look and feel of the products. The rebranding is target at men ages 22-28 who seek products and brands that are easy to use and have a strong personality.

Nivea Revitalizing is also taking the advantage of the end cap in Target by redesigning the look on shelf as well as merchandise display and countertop.
The merchandise display includes end-cap, countertop, shelf, and price runner.

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Aero (Student Work)

Designed by Ericka Ames, Julie Goodwin, Gina Rodriguez, and Laura Ycasas, students of Michael Osborne's Package Design 4 Class at the Academy of Art University in San Francisco.

The group project began with the question, "If Target opened up a higher end store to compete with Crate & Barrel and WIlliams- Sonoma, then how would they brand their products? Target’s new subsidiary store “Aero” promotes an active and well-balanced lifestyle by providing all natural alternatives. We recognize that being eco-conscious isn’t a trend—it‘s the future. Our products focus on being compostable, biodegradable or made from second life products. Aero's branded house focuses on food, performance and pet product lines. All of "Aero's" products feature the "e" stamping system which calls out the environmental/healthy features of the products. "Aero's" private labels feature the following product lines, "Naked, Restore, Prep (endorsed by aero), Space, and Roots."

"Naked" believes in natural beauty. A composition of all organic products gently revive your skin to its healthiest glow.

"Restore" promotes all around well-being without the side effects. We provide holistic remedies to rejuvenate your natural harmony.

"Prep" is inspired by the durability and beauty of natural materials, which is why we provide bamboo and cast-iron clay products for your kitchen. We know the importance of reliable and sleek instruments for your kitchen creations.

"Space" believes balance starts in the home and emulates to the rest of the world. We craft products made from second life materials inspired by the theories of feng shui.

"Roots" offers sustainable and innovative products to help your urban garden flourish. The composting program is our thank you for your contribution to the earth.

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Scrumpers

Labels for the home brew cider designed by Richard Corrigan, York, United Kingdom. Check out his blog and website (full website coming soon in 2012).

The name Scrumpers has come from the fact that we didn't actually pay for any of the apples we used. That's not to say we stole them, we just happen to know a lot of very generous people who have a lot of apples!

Each label shows an illustration of a scrumper (someone who steals apples) caught in the act. There are three varieties of cider - Sally Cinnamon, named in honour of the newly reformed Stone Roses, is brewed with cinnamon, nutmeg and cloves. What a Pear is pear cider and Adam's Apple is apple, pure and simple.

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Fontaneda's Digestive

Designed by Sebastian Castro, Spain.

Packaging and naming for 3 new varieties of Fontaneda's Digestive cookies. Each variety aims for a different target, the first one, Yoia is for kids, Beat for teens and Selecta for a more mature target.

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Reddizajna (Student Work)

Designed by Predrag Rmus, studying graphic design at State University of Kragujevac, Serbia.

The whole concept and idea to communicate with future customer based on few slogan: REDSLANINE, REDMESA, REDSIRA, REDDIZAJNA ... which symbolically represents the state in the field, as we are able to satisfy the basic biological need to think about the little those needs to the highest derivative. These are certainly design or artistic purposes.

Name of studio REDDIZAJNA logo is written in Helvetica font Neue (and the only font that is used In preparing the entire visual identity) with a few interventions (for ease of reading, the letters A and J are connected that the gap between them was lower), while the word REDDESIGN and divided into two rows one after the other, which suggests the meaning of the words RED. The word DESIGN presented Two-D in which one obtain a new graphic size and character of the studies thatcan be used independently of logo. The sign is red in color symbolically alludes to the word RED which is the name of the studioy. In addition to characters and logos in branding design studio REDDIZAJNA is made up of packaging boxes various sizes. Boxes are made so placed on the circle or in the order given one of the slogans: REDKUTIJA, REDPAKOVANJA, REDAMBALAŽE ... they are viewed as a whole and are playing typography, color and size of all the for the demonstration design.

In the box "of traditional disassembled" reportedly packed bacon, meat, cheese, and design and they serve observers stated that the thinking is why we design is required and whether he can at all to pack, if otherwise, as throughout this project stalls side by side with what we need to satisfy biological needs.

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Drawer Decor

Designed by Tandem, United States.

This inventive packaging is a perfect complement to the innovative products developed by the team at KMN Home. Stylish, functional and meant for the modern kitchen, the DrawerDecor brand speaks to the clean, organized dream of drawers everywhere. From the logo to the unique hexagonal packaging and even vanity barcode, this well thought system supports the call for contemporary household goods.

DrawerDecor is a customizable product for organizing your kitchen and desk drawers. From the moment we tried out the divitz and basemet, we knew we had to be a part of this branding and packaging project. The idea – keep all of your utensils neatly arranged in a drawer, without having them slide all over (that’s why you use the handy grippers called divitz.) It’s a brilliant idea in brilliant colors!

The logo is a modern and simple illustration of how the product functions. Clean, neat, and oh so perfectly organized! The packaging challenge began with creating a shape that would house the product, but take up little shelf space for retailers. The unique hexagon box visually sets the product apart and allows die-cut shapes to show the basemat color and texture. The packaging visually conveys how the product works with utensil images placed along the sides. There’s even a clever vanity barcode for those who appreciate the little details.We love it when great packaging design meets great product design.

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Rhytm & Colour (Concept)

Designed by Jihaa, The Netherlands.

It’s about the search, my search for rhythm and colour. It started out as a video about deserts. Courtesy of mister Danone. He focussed on shape and colour. On getting great cup colours. I was keeping piles of them on my desk, simply couldn’t chuck them. They fascinated me, but not because I wanted to make anything with them.

But then I saw the Magnetic Man at Rock Werchter. Back home, I checked them out. That’s when I heard that track called ‘Flying into Tokyo’, which made it immediately clear to me: it had to be a video. And then it’s just 3 days of shooting, 3 days of timing.

You have no idea what you can use them for. Then things fall into place, thanks to the right track. You start making sequences. The search begins, so to speak: cup next to another, on top.... And then you mix in the music, which brings along new discoveries. Serendipity.

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Creative Juice (Student Work)

Designed by Julia Beynon, a recent graduate of The Art Institute of California - Hollywood and an Alumni of Art Center College of Design in Pasadena.

I came up with the idea of creating a modern day Absinthe called Creative Juice. All of the brands on the market follow either a vintage, dark or French theme being that the bitter spirit did originate in a French speaking region of Switzerland in the early 1900's. Now that a legal version of the popular elixir (popular for its hallucinogenic properties deriving from wormwood) has made a comeback in the US, I wanted to create an updated style of packaging for modern day artists. Both "traditional" and "bohemian" methods of preparation are described on the sides of the bottle, with all of the necessary information on the back.

The bottle is clear glass spray painted matte white with a silver cap. The tube was crafted from a giant orange packing tube cut down to size, wrapped in Yupo paper and then spray painted satin black. The labeling was all created in Photoshop and Illustrator and then transferred on very carefully using black and white Chromatek.

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Alta Vista Rosé

Designed by Arda Kissoyan , an Argentinian graphic designer currently residing in Lima, Peru. Illustration by Lorena Bretaña, Argentina.

Arda Kissoyan, has created a Japanese inspired design for Alta Vista Rosé: a Fork-tailed Flycatcher standing on the branch of a cherry blossom tree and a text which evokes the delicate and ancient art. The new label captures the spirit of the brand: freshness, elegance and originality.

This project had the collaboration of the illustrator Lorena Bretaña.

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Russo Taurasi

Designed by Basile Advertising, Italy.

Basile Advertising has designed this label line focusing on find a simple and sober solution based on Colors of Nature.

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Aura by Swarovski

Designed by Bayaderes, France.

Bayaderes has just designed the cases of the Christmas limited Edition range from Aura by Swarovski : ‘Collection Incandescente’.

Glittering galaxies of mirror silver stars are encrusted all over the cases, adding a touch of precious elegance to the existing range.

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Mr.Lacy x Pristine

Designed by Rob Clarijs, The Netherlands.

MR. LACY X PRISTINE
Mr. Lacy –International leader in shoelace fashion- collaborated with the notorious fixed gear shop Pristine for a special project. The shoelace brand and internationally recognized shop aligned to create an unique shoelace, specifically designed for and inspired by fixed gear riders.

THE PRODUCT
Who would have thought that a small product like a shoelace could make such a big difference? Mr. Lacy did and developed a shoelace that enhances the quality of every ride. The shoelace brand collaborated with the Pristine Fixed Gear Amsterdam crew to launch a technical, safe, stylish and very exclusive (only 100 available worldwide) shoelace specially designed for fixed gear riders.

Safety is not the first thing that comes to mind when thinking about Fixed Gear bikes. Yet the smallest things can make the difference between mashing through the streets and kissing the asphalt. Mr. Lacy combines style, technology and safety in one special fixed gear shoelace.

Many Fixed Gear riders ride cleats, but the majority of today’s fixed gear enthusiasts ride with toe clips. Those toe clips are usually made out of metal, which can easily cut through ordinary shoelaces. The fixed gear shoelace that Mr. Lacy produced is reinforced with a stronger fiber, which is very useful considering the power that is unleashed on the shoelaces while riding on cleats.

To double up the safety Mr. Lacy adds a small lace clip with every pair of Mr. Lacy x Pristine shoelaces. This clip will prevent riders' shoelaces from getting caught by the crank. By simply attaching the lace loops to the clip they will remain in one place, away from the crank.

DESIGN
The design of the premium Mr. Lacy X Pristine shoelaces is clean, stylish and colorful. The black, reflective shoelace has the famous cycling related color way on the tips. These color details are also integrated in the exclusive packaging of the shoelaces.

THE CAMPAIGN
The campaign reflects much of what Mr. Lacy and Pristine are all about; creativity, fun, freedom, contemporary subculture and style. Dutch Photographer Martijn Zijerveld captured the day in a life of a fixed gear rider touring and living his live in and around the streets of Amsterdam.

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ENNA (Concept)

Designed by Nemanja Cubrovic, Serbia.

A concept package for energy drink ENNA. Made to appeal mostly to the population of skaters and gamers.
The work included complete corporate identity.

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Rolex Skin Care (Student Work)

Designed by Julie Goodwin, a graduate from the Academy of Art University, San Francisco, United States.

The objective was to create a new line of skin care products and in-store display for a company that already exists but is not currently offering these products in the market today.

The Rolex brand currently offers high end, luxury watches. This brand would be perfect for a skin care product line. The elegance and high end feeling reflects on the Rolex brand.

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2012 Chinese Zodiac Stamps (Student Work)

Designed by Ryan Bosse, a student at Fort Hays University, Kansas, USA.

This edition of US Postage Stamps is to celebrate an ancient Chinese tradition of the Zodiac. These stamps are to convey a more contemporary style and story to an younger American audience that may not be as familiar with the traditions of ancient China.

The illustrations incorporate the animals for the next four years and the elements that deal with their stories of how they became the Zodiac.

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Fantasie Di Frutta

Designed by Basile Advertising, Italy.

An assortment of 11 fruits, emptied of their pulp and then filled with ice-cream derived from it. Simple and natural ingredients, carefully prepared to obtain a unique product of its kind, the fruit filled with ice-cream, where the flavour of each fruit reflects its original taste. Whole process is done manually.

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Waitrose Just Desserts (Student Work)

Designed by Ciaran Murphy, a Visual Communications student at Limerick Institute of Technology, Limerick, Ireland.

This brief involved designing a packaging solution for a proposed Just Desserts range for the supermarket chain Waitrose. This solution is for a fruit and yogurt parfait in four different flavors, aimed at the health-concious market segment. The individual servings in are in glass pots, which is an element of nostalgia intended to remind the consumer of home-made jams and desserts; 'Just like Mom used to make'. The surface illustrations on the external pack are rendered in a painterly style, which reflects the simple, honest ingredients of the product. The original display type of the Just Desserts branding continues the hand-done aesthetic. This emphasizes the home-made associations of the product, designed to appeal to the health-concious consumer.

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Le Chocolat

Designed by Black & Gold, France.

Blackandgold revamps a great Classic from Nestlé portfolio.

“Le Chocolat” is a historical brand of cocoa powder, but suffered a lack of distinctiveness and shelf standout.

We chose to turn the simplicity of this product into an asset, by creating a very iconic, pure, and self-confident design, that expresses both long-established chocolate know-how and everydayness.

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Bizarre Wine

Designed by the Labelmaker, Bulgaria.

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Zhong Hua (Redesigned)

Designed by Casa Rex, Brazil.

The branding was refreshed by repositioning the logo diagonally, adding rounded corners, creating a three-dimensional effect and including a smile-shaped icon; all of which help towards making the brand look more cosmetic and modern, as well as making it more relevant within the context of the Oral Care category.

"We rejuvenated the logo, taking care not to lose the character and essence of such a familiar and traditional Chinese brand."
says Gustavo Piqueira, head of Casa Rex. As the creative director of the project he consulted with local Shanghai designer Bruno Porto, to ensure the consistency of the two ideograms that form the logo.

The new visual identity has been applied to all the packs in the Zhong Hua toothpaste portfolio - also developed by Casa Rex.
The design consultancy made use of reworked colours and created dynamic and fluid strokes, resulting in more contemporary and attractive packaging. The information architecture from each variant was also reviewed in order to facilitate better consumer navigation on shelf via the different platforms and benefits offered by the brand.

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Eggrow (Concept)

Designed by Kevin Craft. He graduated Magna Cum Laude with a BFA in Graphic Design from Savannah College of Art and Design.

Eggrow is a ceramic egg filled with soil. Once the Egg is cracked you can plant seeds inside of the egg as you would with any planter. My goal was to create an outer shell for the egg which is where the crackled egg texture came from. The egg rests on a nest inside the package with is then surrounded by a lush green texture to give off it's half animal half plant theme. The package has ellipse windows that echo the egg shape and show off the project while still protecting the egg.

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Borneo Coffee

Designed by POLARIS Brand Design & Development Company, Ukraine.

POLARIS Brand Design & Development Company has developed a brand for Ukrainian market – coffee Borneo – a quality product is positioned in low-price segment.

The new coffee – is a result of more than one-year cooperation. ENNI Foods Company had been working on product recipe and POLARIS had accumulated the whole circle of brand development - from research, positioning and naming to packaging design for the whole product line.

The main idea of Borneo is «Sunny Coffee!» Its rich taste is provided by natural coffee grains from the clean and green Indian Ocean islands. There are 320 sunny days per year in this region, so the design should communicate in bright and positive way: sunny coffee Borneo is the best choice to start feeling warm and happy, especially on the eve of a cold winter.

Honest pricing gives chance to enjoy fresh atmosphere of Borneo brand to consumers who love good coffee and don’t mind to travel far away at least in dreams.

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Corona Board Game (Student Work)

Designed by John-John Skoog, a student at Miami Ad School New York.

6 beers and a board game — yet same weight as before. Simply flatten the box into the game, and use your bottle-caps as the game pieces.

Dice and game cards are downloaded to your smartphone via scanning the QR code. Only one download is needed for up to 6 people to play. Drink, socialize, and have fun— Corona isn't just another boring beer company and we've got the board to show it.

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Penhaligon’s X'mas Gift 2011

Designed by Jones Knowles Ritchie, United Kingdom.

The range conveys the premium elegance associated with the Penhaligon’s brand whilst playing on its wit and humor. “Our brief to jkr was to create a box that would both charm the customer with some British eccentricity whilst ensuring it felt like a bespoke gift” said Sarah Rotheram, CEO, Penhaligon’s. “The box needed to be a keepsake item with standalone appeal. At first glance the packaging was to appear beautiful but with a reason to look a little closer.”

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Cofé Camp (Student Work)

Designed by Allex Andreev, Natali Bovshover and Ivan Burmistrov. They are currently studying in British Higher School of Art and Design, Moscow.

This is semester project done for the cafe FC Barcelona (Football Club Barcelona also known as Barcelona and familiarly as Barça, is a professional football club, based in Barcelona, ​​Catalonia, Spain).

The main task was design a series of coffee packaging and made take-away coffee cups. The visitors of the cafe will be fans.

Idea is that Barcelona firstly is great team and already inside of the team fan has own personal preferences in players. Extending this story on packaging we use the stickers with numbers of players glued on the can(man decides whom he want to buy at the very time of purchase). Approximately the same principle applies when you order coffee for take-away. Cafe has cups with all players`s numbers but putting on sleeve on the cup, buyer decides who will be captain of the team.

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Hatziyiannakis Dragee

Designed by Mousegraphics, Greece.

Hatziyiannakis is the ‘top of mind’ dragee manufacturer in Greece with a history of 60 years in the (Greek) market. Aiming to promote their products in the European market, the company assigned us with the re-design of their corporate identity as well as the packaging for a brand new product range, the ‘pebbles’: round candy with a core of juicy fruit or nuts & bitter chocolate covered with a thin sugar coating.

The packaging for the Hatziyiannaki ‘pebbles’ is designed to focus primarily on the content, i.e. the product. Transparency allows the customer to see the product, while the image of the 'halved' pebble gives the necessary information on the 'core' of the sweet.

Target audience: anyone who buys and eats sweets, in Greece and abroad.

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Suikerbossie

Designed by Fanakalo, South Africa.

This champagne packaging was designed for an individual marriage proposal, but after seeing the label, Boer and Brit made it into a full range.

The title ‘Suikerbossie ek wil jou he’ is an Afrikaans folk song that translates to ‘Sugarbush I want you so’. A sugarbush is a Protea flower, which also happens to be South Africa’s national flower.

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Mrs. Fields Holiday Tins

Designed by Ideas that Kick, United States.

Utah-based Mrs. Fields Chocolates partnered with design consultancy Ideas that Kick to dial up the value of their assorted chocolate candy tins for the 2011 holiday season.

Kick created tin designs with keepsake value long after the candy inside was gone. The agency picked finishes and production techniques that gave Mrs. Fields’ 2011 holiday tins a classic, timeless quality — so it really would feel as nice to give as it would to receive these value-priced candies.

“People always talk about gifts that keep on giving,” says Kick Executive Creative Director Stefan Hartung. “Our tin designs for Mrs. Fields do that — for as little as five dollars. Elegant graphics and simple details like how our tin lids’ edges rolled delivered more to consumers, so consumers can deliver more to the people on their gift lists.”

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Dr Van Der Hoog

Designed by nu:amsterdam, The Netherlands.

Dr van der Hoog is a Dutch Cosmetics brand with a 75 year heritage.
They decided to radically reposition their brand to a stylish statement of natural beauty. The Creative network nu:amsterdam created the new identity for the 60+ products assortment.

The designers chose an iconic centered layout, applied to simple white packaging for the moisturizers category. Colour accents in the product descriptors help consumers navigate the 6 ranges assortment. Heavy materials, refined silver lines and the logo embossing confirm the quality and authority of the brand.
In the product presentation kit the contrast of the unfinished birch wood against the shiny packs makes a great impact, communicating natural beauty in a simple way.

The younger face masks category requires more dynamism and power, which is what explains the abundant use of natural ingredient photographs on the packs.
The humorous product descriptors add youth and fun to the packs, that are still part of the brand identity.

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Skin Virtue

Designed by Marko Jankovic Ideas and Solutions, Sydney, Australia.

Skin Virtue offers a products which are notable and dignified, developed using up to date forefront technology for the urban professional with an active lifestyle. Designed to be minimalistic yet eye catching and represents the end result, clean, pure and healthy stand out skin.

Skin Virtue. Your Virtue.

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Snow Queen Vodka (Redesigned)

Designed by CARTILS, the Netherlands.

Snow Queen Vodka is not only one of the world’s most premium vodkas; it’s also one of the world’s very best. This supreme quality is highlighted by the numerous awards it has received all over the world, the latest being “Best Super Premium Vodka” by Drinks International, and the Gold medal awarded by the Spirits Business in 2011.

CARTILS, one of the world’s first branding & packaging design consultants, carefully set out a strategy to reinforce the super-premium positioning, while increasing the brand impact of the Snow Queen identity. This was achieved by refining the details that are present in the leading illustration of the Snow Queen itself such as the dress and the hair. The medals were repositioned to the back of the bottle to portray a more confident international appearance. The balance of the different elements was realigned to allow the Queen itself to be the heroine, while the branding was reinforced to allow the brand to attain a higher shelf standout. Similarly ‘Organic Vodka’ has been added to the front of the bottle, a quality assurance that was already present, but simply not communicated till this moment.
The bottle shape was slightly increased in height and the closure was changed to a cork to ensure the super-premium positioning. The shoulders were raised to create a prouder, more royal image, while the thin neck of the new bottle clearly shows the elegance and delicateness of Snow Queen.
A giftbox for the UK market was also created hand in hand with the new image, where it is sold in Selfridges and Harrods amongst others. The snowstorm in the dress signifies the elegance and refreshing purity of the Snow Queen brand, whereas the interlinking ‘S’ and ‘Q’ letters reinforce the strong branding message.
The evolutionary redesign, together with the new luxury giftpack, ensures that Snow Queen will continue to be perceived as the super-premium organic vodka that provides an unrivalled quality that is communicated through purity, smoothness and elegance.

“CARTILS thoroughly enjoyed working with Snow Queen, and we believe that the evolutionary update is a great step for the brand, reinforcing all of the existing values. We are proud to cooperate, and come to great results together with such an important client.” Christiaan Huynen, Group Director of Marketing & Business Development.

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Esti Kornel

Designed by Probako Communications, Hungary.

There’s someone who’s pulsing with the vibe of the city, always knows where the biggest party is on, which gigs shouldn’t be missed out for sure. From now on the city night’s essence is no longer missing from the shots as well: Esti Kornél, the new beverage arrived with it’s ultimately unique packaging design at its category, accompanying us with 5 different flavors through the night and helps to revive the dormant Esti Kornél side of us.

Hungarian author, Dezső Kosztolányi’s alterego and hero came back to life this fall in Budapest, showing all the hottest clubs, forecasting the mandatory parties and connecting the people of the evenings and nights. He’s the one who with to experience the city.

Esti Kornél, expert of the city night outs is also the brand new Hungarian beverage brand, which is just as special when it comes to flavors and design as Esti Kornél itself. This year november Esti Kornél is ready to step out with an unmistakable bottle form topped with a golden cap filled with peach, honey-peach, honey-elderberry, honey-raspberry and honey cherry flavours to become the new member of our company when hitting the town at night.

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Champions of Design: free thinking

A very interesting book published by jones knowles ritchie, read it online here.

“Darkness is cheap, and Scrooge liked it.” So wrote Dickens in A Christmas Carol. Well here, we hope, is a little winter illumination (that’s easy on the humbug)…

Regular readers might have noticed we publish a weekly ‘Champions of Design’ piece. These articles look at various brands and aim to draw out a lesson about what has made them great – which is typically down to a healthy symbiotic relationship between the creatives and the custodians.

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De Hortus Honey

Designed by PHontwerp, The Netherlands.

Every drop of this rare honey captures the taste of an amazing amount of different flowers from all over the world. For 1 pot of this honey, the bees need to make 2.000.000 visits to various flowers.Every drop is valuable!

We wanted to capture this essence into a graphic representation of a honey drop. The cut out shape in the outer box leads to an inner shape that actually holdsthe ball shaped honey pot. Every year the colour and transparency of the honey is different. We want to show it to the buyers of the honey. Who definitely want to see and enjoy it.That is why we made a design that enables the light to go through the packaging from two sides. A true gift.

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Matches! (Concept)

Designed by Anne Quadflieg, Hamburg, Germany.

The design of the match box, containing 50 great matches, features the *Wooden Being* style of the illustrator Anne Quadflieg. The wooden look, it´s a collage out of wooden bonding sheets, fits the topic of the matches quiet well.

Back to nature with Matches! Convenient long matches for your cosy home and candles (christmas is coming soon!) or even for on the way! Just get them out of your bag and everyone will be enjoying the special look of your match box :)
Matches! So simple, so heartwarming!

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Chas n' Dave (Student Work)

Designed by Sam Fitzgerald, currently studying his bachelors degree in graphic design at Savannah College of Art and Design.

For this project I wanted to create a line of shaving accessories for men who aimed to start their day with a purpose. My goal was to create an identity and design language that captured the essence of an older shaving experience. My work was inspired by the european barbershop. Many are rich with history and tradition. I wanted this line of products to feel that way but also appeal to a newer generation of men. This is why I chose modern, clean typefaces for my logo and descriptive information. I came up with the name Chas n' Dave because it's a slang term English men use when they are in need of a good shave. My line includes all the accessories men need to transform an everyday choir into a great experience he will look forward to.

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Black Condor (Student Work)

Designed by Kevin Craft. He graduated Magna Cum Laude with a BFA in Graphic Design from Savannah College of Art and Design.

I wanted to design a set of hair products for men of the modern day greaser, Rockabilly subculture. The packaging needed to appeal to both American and International buyers and be both vintage and modern to set it apart from competitors.

The trick was to keep it vintage but also modern and looking towards the future. I used a color combination that would appeal to both American and international buyers. The boxes are all designed to reflect matchstick boxes of the 1950's. There is a black varnish on the inside of the black boxes to reflect the thick, pompadours Rockabilly culture. Hierarchy was applied using different types of birds for different degrees of thickness for the pomade and other hair products. Different copy writing was applied to the backs of the boxes depending on the products.

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Opus Spiritus Sensus²

Designed by SOERENTIBOR, Hamburg, Germany.

"Die Wäscherei" – a lifestyle and funky furniture store in Europe, has create his second fragrance - OPUS SPIRITUS SENSUS2. It comes up in two flavor – W2 for her and M2 for him.

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Antonellis Grappa

Designed by Basile Advertising. Creative direction by Andrea Basile, Italy.

Antonellis’ distillery is a prestigious reality that recovers the century-old tradition of marcs distillation. Antonellis grappa is a distinguishable and remarkable product thanks to its high quality and packaging. The copper evokes the alembics used to still grappa with a traditional and unchanged method.

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Rowse Honey Selection

Designed by BrandOpus, United Kingdom.

BrandOpus and Rowse wish you a very honey Christmas

BrandOpus has designed the packaging for the latest sweet offerings from Rowse. Offering perfect ideas for Christmas stocking fillers, Rowse Honey selection gift box and Cut Comb in Acacia Honey.

New research from Rowse shows that 10.5% of total honey is actually purchased during December due to entertaining, indulgence and gifting. With a 36% share of the UK honey market Rowse hopes that the gifting products will help to provide retailers with the chance to capitalise on this trend, boosting profits and category growth over Christmas.

For Cut Comb in Acacia Honey, the purveyors at Rowse have added a slice of Acacia comb to their biggest selling specialty honey. The pale golden honey is complimented with a tag and bow, adding an extra special gifting touch to the jar. Rowse Honey selection gift box brings together mini editions of the company’s best selling products. Presented together for the first time, the gift box allows a glimpse of how BrandOpus’ Design Effectiveness Award winning redesign works across the wider Rowse range. Another perfect holiday season gifting idea, the selection box offers everyone the opportunity to try something new, and explore the world of Rowse honey.

Avril Tooley, client services director at BrandOpus, says, “It’s been a whirlwind 2011 for BrandOpus and Rowse, so we’re glad to be able to close the year with a selection of our award winning designs for the nation’s favourite honey brand.”

Rowse Honey selection gift box and Cut Comb in Acacia Honey build upon the longstanding and award winning partnership between BrandOpus and Rowse. BrandOpus designed the identity and brand architecture across the entire portfolio, and in February 2012 will pick up a DBA Design Effectiveness award in recognition of the redesign’s success. Rowse Honey selection gift box RRP £4.99 and Cut Comb in Acacia Honey RRP £5.99 available in Tesco stores now.

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Remix (Concept)

Designed by Guillo Milia, Argentina.

The label design of the new Remix recalls an entry ticket to a concert or music festival. Both the target and the eld of consumer and retail outlets, are closely related to that world, for that reason I chose to name each avorRemix particular musical style. Thus, in addition to the product code also apply the imaginary lifestyle of each with specic tastes and consumption of each variety. Each label, in turn, has a recipe for a drink suggested that each consumer can make your own mix with other drinks.

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Nikka Whisky

Designed by 2S Global Design, Paris, France.

Showcasing Japanese through the packaging by using wrapping techniques emblematic of the Land of the Rising Sun.

Origami was the obvious choice. We adopted a more architectural interpretation of the art to illustrate this perfect alliance between
modernity and age-old tradition.

To create perfect harmony in the graphic and packaging identity, we revamped all of the bartender initiation cases.

We designed the volume and decor to be as educational as they are intimate, inviting the consumer to share a moment of conviviality.

We want the discovery of a NIKKA bottle to be an initiation for the consumer into the Japanese art of serving whisky.

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Qubic Store (Concept)

Designed by Casey Ng, New Zealand.

The Qubic Store located in Auckland, New Zealand is an avant-garde fashion store that aims to inspire and excite consumers in ways similar to leading retail icons such as Dover Street Market, Colette and United Arrows.

This year Qubic has embraced the ‘recycle and reuse’ philosophy, fitting out its store with a range of everyday items and materials used in engaging new ways. In addition to also provide the store with a unique and quirky look, this approach subtly reminds consumers that even the simple things seen in a fresh way can be objects of delight. It is this theme that has inspired the development of a range of packaging, specifically intended to promote Qubic’s innovative brand identity.

The two forms of packaging take their inspiration in part from the Japanese tradition of gift wrapping, where the elegance, simplicity and sheer artistry of the packaging provides the recipient with an experience at least equal to that of the gift itself.

‘The handle’ has been specifically designed to accommodate garments of more or less any size. The purchase is folded inside selected wrapping paper and the handle is attached using self-adhesive panels. In conjunction with a second component the handle can be adapted to carry shoeboxes of various sizes. A carefully configured strip of card is folded around and over the carton and secure with the handle. This provides consistent branding whilst allowing the consumer to ‘show off’ their new purchase. The handle is perforated across the top, so the package can be opened easily via ripping, similar to the traditional style of gift opening.

Only environmentally friendly materials are used – recycled cardboard, waterbased
inks and 3M’s re-pulpable adhesive tape; all of which can be safely included in household recycling.

Furthermore, this system provides a uniquely flexible approach to packaging. it reflects Qubic’s innovative brand, avoids the need to purchase a variety of different sizes of carrier bags, it is biodegradable and is completely graphically adaptable.

Materials: Corrugated Cardboard, 3M’s Repulpable

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Chocomize

Designed by Make & Matter, United States.

Chocomize allows customers to build their own unique candy bars. Their 2011 holiday packaging, designed by Make & Matter, incorporates a wintery scene that wraps from front to back. The pillow boxes were printed as a 2 color job -- with metallic ink for extra holiday sparkle.

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Gift Couture Cheeseburger

Designed by Sarah Fay & Justin Colt, New York, United States. Please support their kick starter project here.

The project, we call Gift Couture, is different sets of wrapping paper that are conceptualized, photographed and designed entirely by us.

The idea that makes this unique though is that these paper "sets" coordinate together into unique themes. This is exemplified in the Cheeseburger set that we chose to use as the initial project. This includes 5 different wrapping paper designs; a bun, hamburger, cheese, lettuce, and tomatoes, all of the components of a Cheeseburger! It's different from anything else we can find, and are pretty excited about the project.

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