Bruken

Designed by by Mouse Graphics, Greece.

Packaging for Bruken, a new brand of building materials which incorporates two main product ranges: tile adhesives and porcelain grout.

The brand identity is based on geometrical (tile) patterns on a white background while the two product ranges are differentiated, one (for the tile adhesives) using a combination of fluorescent colors and the other (porcelain grout) using a tonal effect created by the white raster to let the actual color of the product be visible to the buyer.