• Cleanjet (Student Work)

    Designed by students of British Higher School of Art and Design, Russia.
    Concept оf package and design by Pavla Chuykina
    Logo and info-graphics by Ann Moiseenko
    Advertising by Natalia Kuchumova and Pavla Chuykina
    3D visual by Lu Maslennikova

    It is the only one choice for men to keep cleanness of their clothes! A masculine product among the endless bog of feminine goods.

    Brief: He is thirty. He's single because he hasn't met "the right girl" yet. He relates reverently to his appearance and his own style. He works for a major company and he has a lot of business trips. He often flies. He has to look respectable and fresh.

    01- big package of detergent - 2 kg. Product line consist of four solutions for various types of fabrics: white, color, black and wool.

    02- resharpen plastic container with sustainable packaging: 50 sachets = 50 washes (all-purpose detergent). You can tear off some sachets and put them into the bag. Take as many as you need and your clothes will be clean in a trip! 

    03- soft package with dosed sachets for the resharpen plastic container.

    3 comments → Cleanjet (Student Work)

    1. very attractive and clean design

    2. Love the packaging design of the boxes. The product sounds like a pretty cool concept. Wish there was more info on it though.

    3. Cool! I do really love black color on the packaging. It's seems very courageous. Nothing else to describe but amazing.

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