Designed by students of British Higher School of Art and Design, Russia.
Concept оf package and design by Pavla Chuykina
Logo and info-graphics by Ann Moiseenko
Advertising by Natalia Kuchumova and Pavla Chuykina
3D visual by Lu Maslennikova
It is the only one choice for men to keep cleanness of their clothes! A masculine product among the endless bog of feminine goods.
Brief: He is thirty. He's single because he hasn't met "the right girl" yet. He relates reverently to his appearance and his own style. He works for a major company and he has a lot of business trips. He often flies. He has to look respectable and fresh.
01- big package of detergent - 2 kg. Product line consist of four solutions for various types of fabrics: white, color, black and wool.
02- resharpen plastic container with sustainable packaging: 50 sachets = 50 washes (all-purpose detergent). You can tear off some sachets and put them into the bag. Take as many as you need and your clothes will be clean in a trip!
03- soft package with dosed sachets for the resharpen plastic container.