Designed by Hired Guns Creative, Canada. Photography by Sean Fenzl.
The Turyk family has long history of summers at Vancouver Island's Shawnigan Lake, and in the fall of 2009, became aware of a small vineyard and winery for sale in the nearby in the South Cowichan Valley. Translated from the local Coast Salish dialect, Cowichan or 'warm land,' is a unique terrior for growing curious new grape varietals. With a forty year history in BC's fishing industry, proprietors Tim & Colleen Turyk felt ready for a new challenge.
In memory of Tim's mother Marjorie, who as a child summered at Shawnigan and subsequently introduced her family to the Lake and the Cowichan Valley, Tim and Colleen settled on the name Unsworth, Marjorie's maiden name, to showcase their wine. The beautiful property with the old farmhouse reinforced their vision of a sustainably managed vineyard and quality focused winery complemented by a small restaurant serving natural local food. Sharing the vision, and property by the end of this year, is Chef Bradford Boisvert and his wife and business partner Leah from nearby Amusé Bistro in Shawnigan Village.
Hired Guns Creative helped the Turyk family with the naming of the winery, branding, wine label design, website design, print design, and signage design. The labels feature silver foil, subtle embossed details, and a die-cut shape that is carried throughout the rest of the winery's marketing materials.