Designed by Ryan Bosse, a design student at Fort Hays University, United States.
Avoir is a line of breakfast items that are made from pure, all natural ingredients. Avoir's foods have bold, central yet exquisite flavor created by the European style ingredients and recipes.
This line is targeted toward a 20-30 something audience wanting authenticity along with originality.
I used texture, type and detail to appeal to the senses in a way to show how much this product means not only to the company but will mean to the consumer.
The concept of quality is expressed through the action of the logo acting as a seal and breaking that seal by tearing the packaging to open.