Big & Bold

Designed by Ziggurat Brands, United Kingdom. Check out their works in Packaging of the World.

Sometimes it doesn’t do to try and be too clever. ‘We’re producing a
new range of chunky soups’ said New Covent Garden.

‘They’re going to be big – big enough to be really filling and the
flavours are going to be really great, really bold…’ We looked at them,
they looked at us and together with a strong, differentiated design,
‘Big & Bold’ is set to be NCG’s most successful winter launch to date…