Designed by REKLAMIST, Russia.
The mutlisectoral advertising agency «REKLAMIST» designed for the agricultural complex «Suhovsky» a logotype, a brief guide for it, and two types of the cucumber package, each for the defined region.
The package «Chameleon»
The first type of the package is «Chameleon». It is a kind of game with the customer, when a cucumber is associated with an exotic animal – a chameleon – because of its certain visual resemblance.
The picture of the chameleon is made in the shape of a transparent gap, through which you can see the product.
The package «Cutting Board»
The second type of the package is made in the ecodesign style, and consists of two elements – the imitation of a cutting board with the wood texture and a transparent packet. This method shows that the product is ready to use, and makes it closer to the consumers’ board.
The wood texture emphasizes ecological compatibility of the product.